Inn at Langley
Case Study - Lettisia Toha
at L A NGL EY
Introduction From humble beginnings as a blackberry patch, the resort’s owners, Paul (a former mayor of Seattle) and Pam Schell, created the Inn at Langley in 1989. Today the Inn at Langley is one of the most awarded resorts in the Pacific Northwest. Perched above the Saratoga Passage, this Whidbey Island retreat boasts iconic coastal and mountain views from every room. Take in the Cascades from your spacious porch-style balcony. Soak up that view in your oversized jetted tub. Lounge by your wood-burning fireplace as the sun sets pink across the Sound. Sip wine from our award-winning cellar or one of the local wineries. Sleep with your sliding door ajar so you can listen to the waves. Drift away. Dream.
Lettisia Toha • Inn at Langley • Case Study • 2015
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Creative Brief BACKGROUND: The Inn at Langley is a luxury inn located on a small port town named Langley about a half-hour ferry ride away from Seattle. Its’ popularity and reputation is well received by both locals and from travellers around the world. The Inn prides in its grand architectual design, beautiful views, peaceful ambience, award-winning restaurant and relaxing spa. PRICING: One night at the Inn costs from $200 to $300 depending on dates. TARGET AUDIENCE: Adults from higher income households and high-budget tourists STRATEGY: To create an elegant, sophisticated and effective design that’s conservative in color and use logotype to be straightforward instead of using icon. Design solution should have a luxurious feel.
Lettisia Toha • Inn at Langley • Case Study • 2015
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Inn at Langley Logo The Inn at Langley Brand is the sole logo to represent the company. The concept behind the logo is an approach to providing comfortable, holistic, safe and sophisticated homeaway-from-home for guests.
at L A NGL EY
Lettisia Toha • Inn at Langley • Case Study • 2015
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Primary Color The color palette for Inn at Langley has been chosen to create a feeling of sophistication, dependability, trust and stability. at L A NGL EY
Inn at Langley logo may never be shown in other colors except solitary white.
Pantone 476C CMYK: 32/67/63/78 RGB: 78/54/41 HTML: #513127
Standard Logo
Pantone 470C CMYK: 7/70/99/38 RGB: 164/90/42 HTML: 9B4D1B
Pantone 476C
Pantone 470C at L A NGL EY CMYK: 0 RGB: 255/255/255 HTML: FFFFF
B&W Logo
Lettisia Toha • Inn at Langley • Case Study • 2015
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Typography Logotype is the best solution for this project. Letterform design for the word The Inn is to give personalized look while script style conveys class, elegance and sophistication. For the at Langley word, we used Chaparral Pro Regular because Chaparral Pro’s serif style reflects confidence in the stability, dependability and our seriousness of the Inn’s customer service. The Minion Pro and Mohave are supporting type fonts for the promotional collateral.
Chaparral Pro Regular
Mohave
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Minion Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Lettisia Toha • Inn at Langley • Case Study • 2015
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Business Cabinet
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Welcome Card
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Door Signs & Breakfast Order Form
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Brochure
Lettisia Toha • Inn at Langley • Case Study • 2015
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