THE WILSON LEUNG REAL ESTATE TEAM
GUIDE TO SELLING YOUR HOME leungre.com
WELCOME | THE WILSON LEUNG REAL ESTATE TEAM
Thank you for the opportunity to discuss the marketing of your property. We understand that selling your house is an important decision! My team and I strive to give you exceptional service. In response to the challenging market we have experienced over the years, we have become more determined and assertive with marketing and technology. This has allowed us to be very successful in securing results for our clients. Our goal is to provide stellar customer service and consistent communication to ensure you feel confident throughout the entire process. This year promises to continue a high demand, low supply market dynamic. Buyers continue to be motivated, well-qualified, and confident in their home search, yet encounter a scarcity of quality homes. This pent-up demand will surely head to competitive scenarios for those sellers ready to launch a sophisticated marketing campaign. This year also promises to have sellers well-positioned if they execute particular pricing, preparation, and presentation. The purpose of this Guide to Selling Your Home is to help you understand the marketing process, to familiarize you with the current market, and to explain how The Wilson Leung Real Estate Team and I can assist you in achieving the highest price for the sale of your property. Again, thank you for allowing me to assist you in the marketing and sale of your property.
The Wilson Leung Real Estate Team | leungre.com
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WHAT SETS US APART | WE WORK AS A TEAM
WE WORK AS A TEAM TO GET YOUR HOME SOLD
THE POWER OF 7 IS GREATER THAN 1 Moving your home sale from contract to closing requires at minimum 180 individual tasks. That’s a lot of details that no single agent can effectively manage. Our team of professionals works collaboratively across seven separate positions, each giving 100% attention to their area of expertise - for the same price as an individual agent. Together, we handle the entire process, so you can relax, knowing every detail is taken care of.
The Wilson Leung Real Estate Team | leungre.com
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WHAT SETS US APART | WE WORK AS A TEAM
WHO’S ON YOUR TEAM? LISTING AGENTS At least two listing agents on every property ensures 24/7 coverage and allows agents to do what they do best.
1. WILSON LEUNG
2. LISTING PARTNER
Every listing gets the benefit of Wilson Leung, whose primary job is to make the marketing, promotional and pricing decisions that will sell your property for the most amount of money.
The partner agent guides the sales process and finds potential buyers for your property, backed by our amazing support team. You get two listing agents and a team of professionals working to sell your property-for the price of one.
3. VISUAL SPECIALIST High-quality video, photography and virtual tours are produced by our team specialist to highlight your home’s best features and attract the 92% of home buyers who search online. This will really make your listing pop!
The Wilson Leung Real Estate Team | leungre.com
4. MARKETING COORDINATOR Our marketing coordinator makes sure your property is seen not only in the local area, but by potential buyers across the country and around the world.
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WHAT SETS US APART | WE WORK AS A TEAM
WHO’S ON YOUR TEAM?
5. TELEMARKETERS
6. THE BUYER TEAM
Our team of telemarketers supports your listing agents by making thousands of calls everyday, to find the perfect buyer for your home. No single agent can accomplish this level of outreach.
These licensed agents spend 2 -3 hours every day prospecting buyers for our listings. They also show buyers through our properties-including yours.
7. CONTRACT COORDINATOR Getting an offer on your property is only half of our job. Once we have the offer, our contract coordinator assists the primary agent by ensuring that every detail-major or minor-is handled at the proper time. Their expertise = no stress for you.
The Wilson Leung Real Estate Team | leungre.com
IT’S EASY TO SEE THAT THE POWER OF 7 IS GREATER THAN 1 Page 5
WHAT SETS US APART | MARKETING TIMELINE
PLANNING PHASE »» Listing agreement
START
»» Agency relationship »» Seller introduction to exclude from MLS (during the off market period) »» Complete disclosure package »» Marketing document and collateral »» Open pre-escrow
OFF MARKET SALES PREPARATION »» Internet, network and client based promotion »» Flyer marketing which propagates on 12+ independent websites »» Live on all prints/Internet channels »» Color brochures »» Top agent network Post of off market listings
»» Initial professional photographs
»» Call area– Specific agents inform off market listing
»» Solicit property improvements (painting and staging)
»» Dedicated property website »» Coming soon open house newsletter
ADVISORY PHASE »» Finalize pricing strategy »» Finalize marketing materials »» Publish complete disclosure package »» Add to San Francisco and San Mateo MLS (On-Market Sales) »» Add to KW cross sales sheet »» New listing agent caravan »» Twilight tour »» Opening reception/First Sunday open house »» Saturday/ Sunday Open house »» Email last two agents and brokers »» Tuesday broker tours (On-market Sales)
POST-SALES CHECKLIST AGENCY PHASE
CLOSE
DUE DILIGENCE
»» Introduction to escrow manager
»» Daily status report conference call
»» Facilitate due diligence
»» Escrow coordination
»» Weekend traffic reports
»» Work with appraiser to provide support of value
»» Signing at title
»» Assist with closing procedures per owners request
»» Disbursement of funds to seller
»» Review offers »» Negotiation »» Execute purchase and sale agreement
The Wilson Leung Real Estate Team | leungre.com
»» Transfer of title »» Keys and garage remotes given to new owners
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WHAT MAKES YOUR HOME SELL? | HOW IT’S PRICED
THE 5-5-5 PRICING STRATEGY THE MOST ACCURATE METHOD TO PRICE YOUR HOME
We leverage the same database that agents, banks, appraisers and buyers used to correctly price of property.
YOUR YOUR YOUR YOUR YOUR YOUR YOUR YOUR WE REVIEW HOME HOME HOME HOME HOME HOME HOME HOME Original Listing Price Current Price Selling Price Days on Market Beds, Baths, Sq.Ft. Lot Size Year Built
YOUR YOUR YOUR YOUR YOUR HOME HOME HOME HOME
HOME
YOUR YOUR HOME HOME
THE RIGHT PRICE FOR YOUR PROPERTY IS NOT DETERMINED BY ANY AGENT OR SELLER. IT IS DETERMINED BY CURRENT MARKET CONDITIONS. The Wilson Leung Real Estate Team | leungre.com
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WHAT MAKES YOUR HOME SELL? | HOW IT’S PRICED
THE PRICING STRATEGY Your property is unique. In order to price your property effectively, we work diligently on your behalf to: »» Consider the unique qualities of your property »» Compare that property to others that are on the market and those that have recently sold
»» Establish your properties fair market value in relation to current conditions It is essential to price your property correctly as it comes to the market. Overpricing your property can post significant challenges. We have also used off–market period to test pricing; this message has been very effective in the right circumstances.
The Wilson Leung Real Estate Team | leungre.com
ACTIVITY
»» Analyze and establish the price range that will produce the most qualified buyers
02
46
81
01
2
14
WEEKS ON THE MARKET
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WHAT MAKES YOUR HOME SELL? | HOW IT SHOWS
HOW IT SHOWS WE MAKE YOUR LISTING POP!
Today’s homebuyers are armed with more information than ever. They tell their agents which homes they want to see and they’ve already rejected listings with too few or poor quality photos. It is absolutely vital that your online listing has high-impact photos to make a lasting first impression and create a desire to see more.
PROFESSIONAL PHOTOGRAPHS
DRONE
Beautiful, eye-catching photos are very important to attract buyers who search online for your Home. We take the highest quality photos for the greatest impact and to highlight your home’s best features.
Our camera-equipped quadcopter shoots hi-definition photos and video from the air, to capture just an impressive point of view of your home.
VIDEOGRAPHY We use high quality video to create a compelling virtual tour of your home that will capture buyers’ attention.
The Wilson Leung Real Estate Team | leungre.com
3D TECHNOLOGY Our Matterport camera features powerful new technology to create a Detailed 3-D showcase of your home, for the ultimate virtual experience. With this technology, homebuyers can move through your property online, to see it from every angle. 3-D showcases are especially popular with our foreign homebuyers. Page 9
WHAT MAKES YOUR HOME SELL? | HOW IT SHOWS
PREPARATION PAYS OFF IMAGINE YOUR HOME THROUGH A BUYER’S EYES
THE BASICS
Home–spotless. Lawn–manicured. Clutter–removed. Carpets–cleaned. Odors-gone.
STORAGE
Organize closets, laundry room, mud room and storage areas.
LIVING ROOM
Open in the living room by moving furniture and removing unnecessary items.
REPAIR
Patch holes and paint walls and ceilings where needed. Replace broken tiles, re-caulk sinks and tubs.
OUTSIDE
KITCHEN
Clear counters, refrigerator art and magnets. Add a plant or fresh fresh flowers. Leave small appliances if used daily.
COLORS
Tone down brightly painted rooms Area not all buyers appreciate hot pink, purple or red.
Think curb appeal! Paint the front door. Pressure wash the driveway, sidewalks. And fresh flowers and fresh mulch. Put away Garden tools, hoses, toys and bikes. Remove Dead or tired plants.
The Wilson Leung Real Estate Team | leungre.com
BEDROOMS
De-personalize by removing photos, posters and personal items to make buyers feel comfortable.
BRIGHTEN
Replace low-watt light bulbs with brighter ones. Clean windows. Open windows.
BATHROOMS
Think “hotel”. Fresh new towels and remove all personal items– no toothbrushes!
PETS
Put away toys, litter boxes, and deodorize carpets. Take pets with you when house is shown.
GARAGE
Remove as many extras as possible. Tools, lawn equipment and bikes are okay. Leave room for at least one car. Make it look spacious!
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WHAT MAKES YOUR HOME SELL? | HOW IT’S MARKETED
WE’LL SELL IT FASTER AND FOR MORE $$ STEP ONE: W e arm ourselves with National Association of Realtors data that tells us exactly where buyers found the home they purchased. The top three ways are online, with agents and through yard signs. STEP TWO: We target our marketing strategy and resources to match where buyers are finding homes right now. When more buyers see your property, we can sell it faster.
44% ONLINE
WHERE DID BUYERS FIND THE ACTUAL HOME THEY PURCHASED?
9%: Y ard sign/open house sign 6%: F riend, relative, neighbor
33%
REAL ESTATE AGENT
The Wilson Leung Real Estate Team | leungre.com
5%: B uilder or builder’s agent 2%: K now the seller 1%: P rint advertising
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WHAT MAKES YOUR HOME SELL? | HOW IT’S MARKETED
INNOVATIVE INTERNET MARKETING
TO REACH THE 92% OF BUYERS WHO SEARCH ONLINE, WE MARKET EVERY PROPERTY IN FIVE PLACES:
1 2
BROKER WEBSITES
SEARCH ENGINES
KW.com, Century21.com, ReMax.com and more, we gain thousands of views.
Google, Bing, Yahoo. Nobody knows search engines better! We spend $30,000+ every month on pay-per-click advertising, so our websites come up when buyers search for properties like yours. Plus, we optimize to appeal to search engines, so we show up naturally in the results.
SEARCH PORTALS
SOCIAL MEDIA
Zillow, Trulia, Realtor. com. We know how to get your property showcased ahead of the competition on these popular sites. Buyers won’t click through page after page of similar properties, so why not choose the team that can get yours featured more often?
Facebook, Twitter, Instagram, YouTube, Pinterest. We market your property through the most popular social networks, through paid posts, our own audiences and every 48 hours, directly through Brivity.
CLASSIFIED SERVICES
3
4
Craigslist, Oodle, Backpage, Kijiji. Most agents overlook them , but we know international buyers and high-priced sales come through here every day. Other agents post a listing once. Our commitment is to post every 48 hours until it’s sold.
The Wilson Leung Real Estate Team | leungre.com
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Other agents may utilize these channels, but our superior execution makes all the difference. With our sales level and team approach, we have the resources to advertise more, post more often and perform the extra steps that ensure your listing comes up fast.
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WHAT MAKES YOUR HOME SELL? | HOW IT’S MARKETED
INNOVATIVE INTERNET MARKETING
THE WILSON LEUNG REAL ESTATE TEAM CAMPAIGNS TARGET THE WAY TODAY’S BUYERS VIEW REAL ESTATE
The Wilson Leung Real Estate Team | leungre.com
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WHAT MAKES YOUR HOME SELL? | HOW IT’S MARKETED
WE DON’T RELY ON THE INTERNET ALONE 33% of buyers find the home they purchase through real estate agents. This figure has declined in the shift to online search, but it is still significant. You’d better believe we are marketing to other agents!
1. ELECTRONIC FLIERS
Dispatched two agents all around the region, as well as nationally and in many cases, across the globe.
2. PAPER FLIERS
Delivered to top-producing agents in the area. The 20% of the agents who sell 80% of the properties in an area will have your listing!
4. REALTOR OFFICE MEETINGS We’ll personally pitch your listing and tell agents why they should see your home
The Wilson Leung Real Estate Team | leungre.com
3. VIRTUAL TOURS
Uploaded to the MLS database, so all agents can see your property.
5. COMMUNICATION
We guarantee a follow up call each time an agent shows your home. We gather valuable feedback. What did their buyer like? Whether they’ll be making an offer or if not, why not?
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WHAT MAKES YOUR HOME SELL? | HOW IT’S MARKETED
REACHING BUYERS AT EVERY OPPORTUNITY 20% of buyers find a home that they eventually purchase through these four ways:
1. YARD SIGNS
Approximately 9% of buyers found the home they actually purchased from a yard sign. Our signs attract buyers by featuring offers that others can’t make.
2. OPEN HOUSES
About 5% of buyers found their home though open houses. This figure includes the large number of new homes sold through builder open houses.
3. WORD OF MOUTH
A small percentage of buyers find the home they purchase through a friend, neighbor or knowing the seller.
4. PRINT
Only 1% of buyers find the home they purchase through print advertising. Yet, 80% of agents spend 80% of their marketing budgets on print advertising.
We add a text message service code to our signs, so buyers can get your listing instantly sent to their phone. We then capture their contact information and follow up immediately to schedule a showing.
The Wilson Leung Real Estate Team | leungre.com
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WHAT MAKES YOUR HOME SELL? | HOW IT’S MARKETED
WE KNOW TECH BUYERS
When selling your home, all it takes is one buyer. So while marketing, Global reach, and brand are important, the single most important is this - we know the buyer of your home because we’ve worked with them before. Chances are we either sold them their first home, sold a house to their tech start-up colleague, or they’ve rented their first apartment with our leasing department. Whether you are selling your loft in San Francisco, a modest home on the Peninsula or a luxurious retreat in Silicon Valley, we know the buyer of your home and they know us. We represent a wide variety of buyers relocating to and moving with San Francisco. While our buyers work in all fields including medical, banking, finance, health care and fashion, we have a focus on technology. With our strong SEO, websites and blog presence, we know how to work with and speak to home buyers working in technology. From CEO’s to Product Managers, Senior Programmers to System Architects, IT Directors to Database Administrators, we know tech.
The Wilson Leung Real Estate Team | leungre.com
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THE WILSON LEUNG TEAM | PRAISES “We were on the market and had been in contact with several real estate brokers who were either dishonest or incompetent (or both!), when we finally reached out to Wilson due his high reviews. Wilson was the absolute BEST! He worked hard to really understand our requirements and budget and coordinated with our crazy schedules to view the homes. Wilson was extremely friendly, patient, helpful, supportive, accommodating, and kind throughout the entire process, and we are happy to have found our home. We would (and have!) without fail recommended him and will definitely use him again in the near future!”
Mary L.
“Wilson has been keeping our family updated on the westborough real estate market for the past 2 years. He was also able to recommend roofers and handymen when we had issues with our home. He is a great help and although we are not yet ready to sell our home, when the time does come, he will be our guy. Thank you Wilson for your continued efforts and we just wanted to let you know we really appreciate it!”
Tatiana P.
“Wilson worked with us to put our condominium up for sale. He was fast & efficient. He always returned our calls & concerns! We wouldn’t hesitate to call on him again!”
Dave. D.
“Wilson was a pleasure to work with. He was extremely professional and very knowledgable about the market, and he provided excellent guidance throughout the process. Wilson was very patient and explained all terms when we formulated our offers, and he helped position us competitively to get our offer accepted in a challenging market. Thank you, Wilson!”
Stephen K.
“If you’re looking for someone who is knowledgable about the San Francisco Bay Area real estate market, patient, honest and genuine, then Mr. Leung is the Realtor for you!”
Marvin Y.
“Wilson is very professional and well experienced in SF housing market (I think he grew up in SF!), To buy a property in this hot SF By area market is as hard as getting a home run in baseball or a touchdown in football! Wilson has successfully helped me to purchase my property with his winning strategy! He also personally went to get the needed paperwork to help meet the needs of my lender! I would recommend him to any serious buyers trying to buy a property in this super HOT SF Bay area market.”
The Wilson Leung Real Estate Team | leungre.com
Walter L.
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THE WILSON LEUNG TEAM | PRAISES “Wilson is one of the most resourceful agents I know. He has a wealth of knowledge for real estate in the Bay Area. He was able to answer any questions I had, and was very patient in making sure I fully understood everything before my purchase. He has a great list of resources, that in end helped me accomplish a smooth transaction. Highly Recommended!”
Mike H.
“As a first home buyer, Wilson has been a valuable asset during the house searching and buying process. He was patient and was willing t o go above and beyond normal working hours to help us move forward with the buying process, and was always a phone call or email away. He was very knowledgable with the current real estate market in the bay area. His insights and his methods allowed us to be competitive in the market. Highly recommend Wilson
Hans H.
“When my husband and I were still first deciding on where we wanted to look for a home, we contacted Wilson. Upon our first initial meeting, he semmed very friendly and knowledgable. After a couple home tours, we actually decided that we wanted to look elsewhere.. not because of Wilson, but because the other city seemed more fitting for us. Wilson was very understanding and actually connected us with another realtor that he suggested would match ip perfectly with us. If you’re looking to buy or sell a home in the Peninsula, I would suggest Wilson :)”
Mertani G.
“I purchased a home in SF bay area recently with the help of Wilson. The merit of Wilson that I appreciate the most is that he is very patient in answering all your questions, in a way that you could understand (not every realtor I worked with could do this), and he would never make you feel pressured into buying some places to make his job easier. You could take our time, making offers at reasonable price, and finding the places that you really like. Besides, during the process of the home purchase, I ran into a very unusual and frustrating situation that my loan officer from W.J. Bradley literally went missing, when we were already in contract (Note Wilson did NOT recommend the mortgage company to me). Even though it’s not his jon, he helped me figuring out the problem by making many calls to the mortgage company, and explaining the situation to the seller, and convincing them to extend the deadline, when we had to miss the close date. (because of the loan program) I was glad that I bought a house that I really like. I had a very good experience with Wilson and I would recommend him to my friends.”
Yu L.
“I just closed on my house three days ago. Wilson was my broker and he did a fantastic job. He was knowledgable, research driven, patience, understanding of my needs, and most importantly, worked hard with the seller to get the sale closed. This is my 8th purchases in my lifetime and I had to say Wilson was the best. Thank you Wilson
The Wilson Leung Real Estate Team | leungre.com
Frank L.
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