Simply more value for your home.
2021
Seller’s Guide www.shellgroup.co
850.572.0488
hello@shellgroup.co
Our System Gets Results
You deserve a trusted advisor that will thoughtfully explain every detail. Our mission is to empower our clients by simplifying the home buying and selling process with expert-level knowledge, dynamic marketing, and the gold standard of customer service. We do this by setting ethical standards in the real estate industry and by passionately championing the betterment of the communities we serve.
We’re honored to have helped 1,557 people accomplish their real estate goals in 2020
We specialize in network-driven exposure aimed to maximize interest and minimize time on market.
We specialize in bringing buyers and sellers together. Our culture of collaboration ensures smoother transactions for our clients. We focus on matching our vast database of buyers with our sellers to provide the best experience for everyone involved.
Use your smartphone’s camera to scan this QR code and hear what our clients have to say about their experience.
Voted Pensacola’s Best Residential Real Estate Company for 7 consecutive years!
Philanthropy • Community • Involvement
Home-Grown Experts With A Philosophy of Philanthropy Our brokerage takes great pride in our values and we deeply believe in the importance of giving back to the community. We partner with many non-profit organizations to provide financial and volunteer support.
When you trust a local company with your business, you ensure a strong and sustainable economy in your area.
Levin Rinke Realty proudly supports these organizations and many others.
Maximum Exposure Creates Higher Demand We Reached Over 1.3 Million People Digitally in 2020. A complete advertising package is crucial to make a powerful impression on home buyers. Our acclaimed system is designed to sell your home in the least amount of time. With a full-time, award-winning marketing team, your listing is showcased by a group of specialists. Your property will receive a custom marketing plan to get the attention needed for a quick sale. This means more qualified buyers see our listings!
45%
growth year over year on Levin Rinke Realty social media outlets
1,477,887 impressions through Facebook posts and sponsored ads
371,046
new visitors to our website LevinRinkeRealty.com in 2020
13,226
Leads made from Levin Rinke Realty listings on website
SOCIAL MEDIA FOLLOWING OF TOP REAL ESTATE OFFICES IN ESCAMBIA & SANTA ROSA COUNTY
“Our goal as creative professionals is to bring you the highest-quality strategic marketing our industry has to offer.”
Nathan Dillaha Chris Vargas
S E N I O R D ES I G N E R
HEAD OF PRODUCTION
Emily Woodson D E PA R T M E N T D I R EC TO R
Sean Mullins
The Levin Rinke Marketing Team
S O C I A L M E D I A S P EC I A L I ST
Postcards • Flyers • Newspapers Reaching Buyers Consistently For over 12 years, our print campaign has been growing. While our marketing team utilizes an array of platforms to increase engagement with your home, countless transactions are attributed to our focused print campaigns.
Over 800,000 postcards in mailboxes from 2015 to 2020
We convert more buyers because we help educate them on all facets of home ownership.
More than 50% of Pensacola News Journal’s “Home of the Week” feature Levin Rinke Realty and our listings can be found in many publications each week.
648,000 newspaper impressions in 2020
The Home Search Begins Online Digital Syndication There are many steps that our agents take in getting your home the right exposure, but by and large the best place to start is online. New listings are entered in to a multiple listing service (MLS) and then channeled through a myriad of websites where buyers are looking. With our network of global affilitaes our listings are populated on several hundred sites across the world, and that’s only the first step!
98%
of home buyers begin their home search somewhere online. That’s why we make sure your property is represented everywhere!
Your listing will be displayed on a variety of websites including:
Step 1. The MLS System When a listing is entered into the Multiple Listing Service system, it becomes accessible to tens of thousands of members.
Step 2. Our Website This platform is something we have experienced massive success with. LevinRinkeRealty.com provides the top-tier digital experience that clients deserve. Powered by an industry-leading framework, our website allows us to bring more buyers to your home using google ads, Facebook, and email announcements.
Step 3. Social Media 1.3 billion people use social media on a daily basis. It has become an intimate and integral part of consumers’ lives. We provide our clients with the online presence needed to evoke interest from qualified buyers that can only come from years of persistent and focused effort. In this tech-driven era, it is crucial for agents to be active online in order to nurture interest in listed properties. We get your home where the buyers are!
Step 4. Emailing Realtors Across the Nation We understand that real estate agents across the nation represent buyers looking to move. With stunning videos of our vibrant coastal lifestyle and impactful data about the affordability of property, we email our listings to Realtors across the nation each month for them to share with their clients looking for a slice of paradise.
In this tech-driven era, it is crucial for agents to be active online in order to nurture interest in listed properties.
Connecting Buyers and Sellers Worldwide
Our Global Network For the best results, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. When your home is posted to our website, it is immediately promoted on the LeadingRE.com website. It is also immediately connected to the websites of 565 of our affiliated real estate firms in the world.
Encompassing
4,600
10
Offices
of the top 25 real estate companies in the U.S.
135,000 sales associates
565
real estate firms
In over
70
countries
Leading Real Estate Companies of the World®
$372
BILLION
$317
RE/MAX
BILLION
$298
Keller Williams
BILLION
$250
Coldwell Banker
BILLION
0
50
100
150
200
250
300
350
• More #1 market share companies in top markets than any network.
120
client introductions made daily across the globe
• Top-rated luxury real estate program. • Award-winning learning platform, Institute, recognized by Training Magazine • Over $257 billion in home sales volume in 2019 among the top 500 U.S. firms • 1.1 million global transactions annually • 40% of top U.S. markets where a LeadingRE affiliate ranks number 1
Speed • Convenience • Certainty
True Professional Working with a professional Realtor is vital to getting the most value for your home. This is why Levin Rinke Realty pours resources into creating experts. Our highly-trained agents are prepared to advise you in one of the most important transactions of your life.
How We Build Up Expert Realtors Live Trainings held 3 times a week to keep Realtors up-to-date on market trends. Industry Leaders guiding our curriculum with content created by America’s top agents. Valuable Guest Speakers connecting agents with resources their clients need. Online Learning with 24/7 availability so your Realtor is prepared for every situation.
In-depth market knowledge, effective negotiation, and refined sales systems ensure a smooth process when selling your property.
Education and training that helps our clients win.
Education Elevates Effectiveness
Amazing customer service is crucial for any organization that depends on its customers to be successful. To build a better workforce, The Dale Carnegie Training Program finds innovative ways to take service to the next level.
Training Top 125 recognizes the organizations with the most successful learning and development programs in the world. Leading RE Insistute won #1 in 2018, #2 in 2019, and #3 in 2017.
Workman Success Systems is the premier coaching solution for Realtors. With crowd-sourced content, they provide cutting-edge tools and training designed to help agents work more effectively for their clients.
Our affiliate, Leading Real Estate Companies of the World® (LeadingRE) was inducted into the Training Top 10 Hall of Fame, joining only 16 other companies from a variety of industries named to the Hall of Fame since its inception in 2008. LeadingRE earned the distinction after ranking in the Training Top 125 for four consecutive years, including first in 2018, second in 2019, third in 2017 and ninth in 2016. The award comes in recognition of LeadingRE’s world-class training and educational offerings, which are key drivers in the continued international growth, high performance,
productivity and profitability for the global network of 565 top independent real estate brokerages. LeadingRE’s learning and development offerings include the robust LeadingRE Institute, an online learning portal/learning management system (LMS) that hosts over 300 courses and numerous certifications. In addition, LeadingRE provides extensive live training and networking events, timely webinars, leadership development programs such as MAESTRO, CEO mastermind groups, and targeted offerings for multiple audiences within its member brokerages.
We create a great place to work so great work can take place.
5 Reasons To List With The Shell Group
1. We Understand Current Market Conditions
We are equipped to help guide you through all disclosures and contracts necessary in today’s heavily regulated environment.
Whether you’re thinking of selling your home, buying a home or just interested in the housing market, we have our thumb on the pulse of the real estate market and can simply and effectively explain today’s real estate headlines and decipher what they mean and how they affect you.
4. We Are Highly-Trained Negotiators
2. We Know Pricing Setting the right price for your house is one of the most valuable things you can do. When it comes to pricing your home, our goal is to increase visibility and drive more buyers your way. Instead of trying to win the negotiation with one buyer, we aim to price your house so that demand is maximized, and more buyers take interest. Understanding today’s real estate values when setting the price of a listing or making an offer to purchase is one of strongest benefits of working with our team.
3. We Handle the Contracts The primary purpose of a real estate contract is to clearly identify expectations between sellers and buyers and protect them both in the purchase process. Price, timing, riders and contingencies among many other factors are all things to consider within the realm of legallybinding contracts.
We act as a buffer in negotiations with all parties throughout the entire transaction. When you work with the Shell Group, you work with perceptive and tactful real estate agents that will provide you with strategic help to maximize the amount you gain when it comes time to close.
5. We Have the Experience Along with being well-educated in the real estate market and the entire sales process, we have a powerful team-strength culture of collaboration with out brokerage. You’re not only working with one expert agent when you choose the Shell Group, you are working with an entire brokerage full of real estate knowledge and experience from Levin Rinke Realty. There are virtually no situations or procedures that we can’t handle from a professional level, and every transaction is aimed at providing our clients with speed, convenience and certainty.
Our 5-Step Selling Process
1. Hopes and Dreams
3. Professional Marketing Package
People have many motivations for selling a home. Is selling a necessity or a hope? What is your timeline? Your motivating factors will help determine a number of things during the process of selling your home, from the pricing strategy to the marketing plan. If we are able to understand your “why,” we can better customize your experience.u.
Not all Realtors are created equal. At the Shell Group, we pride ourselves on our exceptional marketing. Putting a sign in the yard and listing your home on the MLS is just the beginning.
2. Custom Communication Plan Good communication is imperative throughout the process of finding your new home. We want to make sure we are communicating as effectively as possible. We will gather your preferred times and methods of communication to best meet your needs.
4. Art of the Sale Offers, counter-offers, contingencies, Oh My. The negotiation of a successful contract and getting to the closing table can be complex. We are here to help you navigate each obstacle so that the transaction goes as smoothly as possible. This part isn’t just an art or a science. It’s a hybrid and we’re here to simplify the process.
5. Close the Door Selling your home is the end of one chapter but the beginning of another. Our desire is to help you reach your goals and dreams using real estate as the vehicle. This is where we discuss how we may be able to help write an even more exciting next chapter.
www.shellgroup.co
850.572.0488
hello@shellgroup.co