The Shell Group 2022 Seller's Guide

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Simply more value for your home. Seller’s Guide www.shellgroup.co 850.572.0488 hello@shellgroup.co

Our System Gets Results

Our mission is to empower our clients by simplifying the home buying and selling process with expert-level knowledge, dynamic marketing, and the gold standard of customer service. We do this by setting ethical standards in the real estate industry and by passionately championing the betterment of the communities we serve.

You deserve a trusted advisor that will thoughtfully explain every detail.

We specialize in network-driven exposure aimed to maximize interest and minimize time on market.

We specialize in bringing buyers and sellers together.

Our culture of collaboration ensures smoother transactions for our clients. We focus on matching our vast database of buyers with our sellers to provide the best experience for everyone involved.

Use your smartphone’s camera to scan this QR code and hear what our clients have to say about their experience.

Real

years!

Voted Pensacola’s Best Residential
Estate Company for 8 consecutive

Home-Grown Experts

With A Philosophy of Philanthropy

Our brokerage takes great pride in our values and we deeply believe in the importance of giving back to the community. We partner with many non-profit organizations to provide financial and volunteer support.

Philanthropy • Community • Involvement
Levin Rinke Realty proudly supports these organizations and many others.
When you trust a local company with your business, you ensure a strong and sustainable economy in your area.

Maximum Exposure Creates Higher Demand

A complete advertising package

make a powerful impression on home buyers.

Our acclaimed system is designed to sell your home in the least amount of time.

a full-time, award-winning marketing team, your listing is showcased by a group of specialists. Your property will receive a custom marketing plan to get the attention needed for a quick sale.

more qualified buyers

is crucial to
With
This means
see our listings! We Reached Over 1.3 Million People Digitally in 2020. SOCIAL MEDIA FOLLOWING OF TOP REAL ESTATE OFFICES IN ESCAMBIA & SANTA ROSA COUNTY 3,198,021 People reached through social media outlets 45% growth year over year on Levin Rinke Realty social media outlets 502,944 visitors to our website LevinRinkeRealty.com in 2021 13,226 Leads made from Levin Rinke Realty listings on website
“Our goal as creative professionals is to bring you the highest-quality strategic marketing our industry has to offer.”

Reaching Buyers

For over 13 years,

has been growing. While

marketing team utilizes an array of

increase

focused

with

are attributed

home, countless

Postcards • Flyers • Newspapers
our print campaign
our
platforms to
engagement
your
transactions
to our
print campaigns.
Consistently Over 1 million postcards in mailboxes from 2015 to 2021 We convert more buyers because we help educate them on all facets of home ownership.
More than 50% of Pensacola News Journal’s “Home of the Week” feature Levin Rinke Realty and our listings can be found in many publications each week. 648,000 newspaper impressions in 2021

The

Digital Syndication

There are many steps that our agents take in getting your home the right exposure, but by and large the best place to start is online. New listings are entered in to a multiple listing service (MLS) and then channeled through a myriad of websites where buyers are looking.

With our network of global affilitaes our listings are populated on several hundred sites across the world, and that’s only the first step!

98%

of home buyers begin their home search somewhere online.

That’s why we make sure your property is represented everywhere!

Your listing will be displayed on a variety of websites including:

Home Search Begins Online

Step 1. The MLS System

When a listing is entered into the Multiple Listing Service system, it becomes accessible to tens of thousands of members.

Step 2. Our Website

This platform is something we have experienced massive success with. LevinRinkeRealty.com provides the top-tier digital experience that clients deserve.

Powered by an industry-leading framework, our website allows us to bring more buyers to your home using google ads, Facebook, and email announcements.

Step 3. Social Media

1.3 billion people use social media on a daily basis. It has become an intimate and integral part of consumers’ lives.

We provide our clients with the online presence needed to evoke interest from qualified buyers that can only come from years of persistent and focused effort.

In this tech-driven era, it is crucial for agents to be active online in order to nurture interest in listed properties. We get your home where the buyers are!

In this tech-driven era, it is crucial for agents to be active online in order to nurture interest in listed properties.

Buyers and Sellers

For the best results, you need global exposure in addition to the strong marketing expertise we deliver locally.

As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers.

When your home is posted to our website, it is immediately promoted on the LeadingRE.com website. It is also immediately connected to the websites of 550 of our affiliated real estate firms in the world.

Connecting
Worldwide
Our Global Network 10 of the top 25 real estate companies in the U.S. 150,000 sales associates Encompassing 4,600 Offices In over 70 countries 550 real estate firms
120 client introductions made daily across the globe • More #1 market share companies in top markets than any network. • Top-rated luxury real estate program. • Award-winning learning platform, Institute, recognized by Training Magazine • Over $296 billion in home sales volume in 2020 among the top 500 U.S. firms • 1.3 million global transactions annually • 40% of top U.S. markets where a LeadingRE affiliate ranks number 1 050 100 150 200 250 300 LEADING REAL ESTATE COMPANIES OF THE WORLD $296 BILLION KELLER WILLIAMS COLDWELL BANKER $260 BILLION $207 BILLION COMPASS $152 BILLION

True Professional

Working with a professional Realtor is vital to getting the most value for your home. This is why Levin Rinke Realty pours resources into creating experts. Our highly-trained agents are prepared to advise you in one of the most important transactions of your life.

How We Build Up Expert Realtors

Live Trainings held 3 times a week to keep Realtors up-to-date on market trends.

Industry Leaders guiding our curriculum with content created by America’s top agents.

Valuable Guest Speakers connecting agents with resources their clients need.

Online Learning with 24/7 availability so your Realtor is prepared for every situation.

In-depth market knowledge, effective negotiation, and refined sales systems ensure a smooth process when selling your property.

Speed • Convenience • Certainty

Education and training that helps our clients win.

Education Elevates Effectiveness

Amazing customer service is crucial for any organization that depends on its customers to be successful. To build a better workforce, The Dale Carnegie Training Program finds innovative ways to take service to the next level.

Training Top 125 recognizes the organizations with the most successful learning and development programs in the world. Leading RE Insistute won #1 in 2018, #2 in 2019, and #3 in 2017.

Workman Success Systems is the premier coaching solution for Realtors. With crowd-sourced content, they provide cutting-edge tools and training designed to help agents work more effectively for their clients.

Our affiliate, Leading Real Estate Companies of the World® (LeadingRE) was inducted into the Training Top 10 Hall of Fame, joining only 16 other companies from a variety of industries named to the Hall of Fame since its inception in 2008.

LeadingRE earned the distinction after ranking in the Training Top 125 for four consecutive years, including first in 2018, second in 2019, third in 2017 and ninth in 2016.

The award comes in recognition of LeadingRE’s world-class training and educational offerings, which are key drivers in the continued international growth, high performance,

productivity and profitability for the global network of 565 top independent real estate brokerages.

LeadingRE’s learning and development offerings include the robust LeadingRE Institute, an online learning portal/learning management system (LMS) that hosts over 300 courses and numerous certifications. In addition, LeadingRE provides extensive live training and networking events, timely webinars, leadership development programs such as MAESTRO, CEO mastermind groups, and targeted offerings for multiple audiences within its member brokerages.

We create a great place to work so great work can take place.

5 Reasons To List With The Shell Group

1. We Understand Current Market Conditions

Whether you’re thinking of selling your home, buying a home or just interested in the housing market, we have our thumb on the pulse of the real estate market and can simply and effectively explain today’s real estate headlines and decipher what they mean and how they affect you.

2. We Know Pricing

Setting the right price for your house is one of the most valuable things you can do. When it comes to pricing your home, our goal is to increase visibility and drive more buyers your way. Instead of trying to win the negotiation with one buyer, we aim to price your house so that demand is maximized, and more buyers take interest.

Understanding today’s real estate values when setting the price of a listing or making an offer to purchase is one of strongest benefits of working with our team.

We are equipped to help guide you through all disclosures and contracts necessary in today’s heavily regulated environment.

4. We Are Highly-Trained Negotiators

We act as a buffer in negotiations with all parties throughout the entire transaction. When you work with the Shell Group, you work with perceptive and tactful real estate agents that will provide you with strategic help to maximize the amount you gain when it comes time to close.

5. We Have the Experience

Along with being well-educated in the real estate market and the entire sales process, we have a powerful team-strength culture of collaboration with out brokerage. You’re not only working with one expert agent when you choose the Shell Group, you are working with an entire brokerage full of real estate knowledge and experience from Levin Rinke Realty.

There are virtually no situations or procedures that we can’t handle from a professional level, and every transaction is aimed at providing our clients with speed, convenience and certainty.The primary purpose of a real estate contract is to clearly identify expectations between sellers and buyers and protect them both in the purchase process.

3. We Handle the Contracts

Price, timing, riders and contingencies among many other factors are all things to consider within the realm of legallybinding contracts.

Our 5-Step Selling Process

1. Hopes and Dreams

People have many motivations for selling a home. Is selling a necessity or a hope? What is your timeline? Your motivating factors will help determine a number of things during the process of selling your home, from the pricing strategy to the marketing plan. If we are able to understand your “why,” we can better customize your experience.u.

2. Custom Communication Plan

Good communication is imperative throughout the process of finding your new home. We want to make sure we are communicating as effectively as possible. We will gather your preferred times and methods of communication to best meet your needs.

3. Professional Marketing Package

Not all Realtors are created equal. At the Shell Group, we pride ourselves on our exceptional marketing. Putting a sign in the yard and listing your home on the MLS is just the beginning.

4. Art of the Sale

Offers, counter-offers, contingencies, Oh My. The negotiation of a successful contract and getting to the closing table can be complex. We are here to help you navigate each obstacle so that the transaction goes as smoothly as possible. This part isn’t just an art or a science. It’s a hybrid and we’re here to simplify the process.

5. Close the Door

Selling your home is the end of one chapter but the beginning of another. Our desire is to help you reach your goals and dreams using real estate as the vehicle. This is where we discuss how we may be able to help write an even more exciting next chapter.

www.shellgroup.co 850.572.0488 hello@shellgroup.co

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