MARKET STUDY

Analysis of Retail and Service Sectors

The Oxford Circle Market Study’s principal goal is to determine a recommended development strategy pertaining to the desired project scale and tenant mix. In order to do this, we must understand the market available to support the project. The basic building block is a project’s trade area and the market support factors contained there-in. Once these factors are understood, we can evaluate the market’s underlying supply and demand characteristics. This allows us to evaluate the extent to which the trade area residents’ needs are being satisfied by the existing commercial and service environment. The key is to identify which needs are currently being met, how needs are changing, which needs are found lacking and how the demand for certain services or commercial uses may change over time. This forms the basis for our recommended development strategy.