Ways to Improve Your SWOT Analysis Complacency has been the cause of downfall for many big organizations; whether you are a global corporation or a renowned political party, you have to be aware of your competition always. Some time back, during an interview for a Knowledge@Wharton podcast, Lisa Bodell, founder and CEO of futurethink and author of the book, Kill the Company, cited a complacent culture as a serious danger for companies.
She said, “It’s the, ‘Oh, everything’s just fine’ mentality, and we see that at a lot of big corporations. They have the money and the brand, and they can ride it out for a long time, until all of a sudden, where did that small company come from?” The time is always right to remove your blinkers and do a SWOT analysis to break out of a complacent mindset. News, business researches and industry reports are required to be studied time and again to boost your awareness into strengths and weakness, opportunities and threats. Here are a few ways for conducting an effective SWOT analysis.