THE STORY OF
THE STORY OF
JE FF SLIVERMAN
P U B L I S H ED BY
Jupiter Hills Club Copyright Š 2020 Jupiter Hills Club, Inc. ISBN: 000-0-000-00000-0 Written by Jeff Silverman Principal photography by Laurence C. Lambrecht, Jim Mandeville Printed in the United States of America. First Printing, 2020 All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher. P RO D U C E D BY
Legendary Publishing & Media Group Legendarypmg.com 561-309-0229 Managing Partner: William Caler President and Creative Director: Larry Hasak President, Business Development: William Green Art Director: Matt Ellis Editor: Debbie Falcone Business Manager: Melody Manolakis
THE STORY OF
THE STORY OF
J E F F S I LV E R M A N
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CONTENTS FOREWORD PROLOGUE
–x –x
CHAPTER FIVE
Let the Wild Rumpus Start – xxx CHAPTER SIX
CHAPTER ONE
A Course of Their Own – xx
What’s in a Name? – xxx CHAPTER SEVEN
CHAPTER TWO
Designing a Future – xx
Open Season – xxx CHAPTER EIGHT
CHAPTER THREE
The Hills Are Alive – xx
Growth & Development – xxx CHAPTER NINE
CHAPTER FOUR
Friends and Finances – xxx
A New Challenge – xxx CHAPTER TEN
Continued Developments – xxx
CHAPTER ELEVEN
CHAPTER SEVENTEEN
Diesel Engine – xxx
A Clubhouse to call Home – xx
C H A P T E R T W E LV E
CHAPTER EIGHTEEN
Transitions – xxx CHAPTER THIRTEEN
Some Like It Hot – xxx
Dummy – xxx CHAPTER NINETEEN
Dummy – xx
CHAPTER FOURTEEN
A New Day – xxx
CHAPTER TWENTY
CHAPTER FIFTEEN
Dummy – xxx
A Fazio Comes Home – xxx
APPENDICES
CHAPTER SIXTEEN
ACKNOWLEDGEMENTS
A Clubhouse to call Home – xxx
– xxx – xxx
PRESIDENT’S LETTER
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INTRODUCTION
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CHAPTER ONE
A Course of Their Own ✧
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ONSIDER FOR A MOMENT,
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the serendipity of fate and the stakes that can ride on the
single swipe of a golf ball. Of course, had either half of that equation so much as crept into the consciousness of George Jerome Fazio in the moment or two that he spent over his
final putt on the final hole of the first Crosby Clambake—officially the Bing Crosby National Pro-Am, but who ever called it that?—at Pebble Beach, he might never have found the will to bring his club back. The consequences of the outcome on that second Sunday of the first month of 1947—far more life-changing than the trophy and check he was playing for—would take another twenty years to reveal itself. Fazio—the Fabulous Faz to golfing confreres, so anointed by his great friend, three-time Masters champion Jimmy Demaret—was then a few months past his thirty-fourth birthday, a seasoned journeyman with an impressive resume to accompany one of the sweetest swings in the game, one of the most unreliable putters, and an ever-present white cap every bit as jaunty as Ben Hogan’s. For Fazio, golf was an outlet—and an entrée, the enterprise in which he best expressed himself. “He kind of floated through life,” recalled Pete Trenham, a Philadelphia golf institution, both as the former head professional at
St. Davids Golf Club and as an eminent historian of the game. “He played like he was a dancer. He had an aura.” As a player, certainly, but as an artist, as well. And Fazio, in his way, was an artist.
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The event we now know as the annual AT&T Pebble Beach National Pro-Am began in 1937, when Bing Crosby invited 140 of his golf, business, and entertainment cronies for a weekend on the links just east of San Diego at the Rancho Santa Fe Country Club, followed by a clambake—hence the name that attached itself— at his home nearby. The format was a pro-am, and the $3,000 prize money came directly from Crosby’s pocket. Sam Snead won the inaugural while Crosby, a two handicap who played in both the U.S and British Amateurs, joined Fred Astaire as amateur headliners. Fittingly, rain postponed the first round. George Fazio’s Clambake debut came in 1941, the last year Crosby hosted at Rancho Santa Fe. At the midpoint, he was tied with Ben Hogan and Byron Nelson, three strokes off the pace, then fell back on the second 18 to finish five strokes behind the winner, Snead. After a wartime hiatus, Crosby moved the pro-am to the Monterey Peninsula in 1947 and instituted the format of revolving courses still used today. The Crosby name held on until 1986 when AT&T became the title sponsor.
That’s the word another golfing lifer, Bob Toski,
in his swing. You could see it in the way he built golf
one of the game’s premier instructors, recently plucked
courses. He would be walking and talking and waving
from the air to describe his old friend. “When he talked,”
his hands around and relating Mother Nature to golf.
remembered Toski, “I thought I was listening to Michel-
He had artistry in his mind. You’d think he was painting
angelo. He had rhythm. He had grace. You could see it
a picture.”
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a Philadelphian by birth and temperament
from the Italian precincts of Norristown, six miles from the city limits. That’s where George grew up, on the small George Fazio
Sam Snead
Byron Nelson
Ben Hogan
patch of land farmed by his parents, immigrants from the
George Fazio, Sam Snead, Byron Nelson and Ben Hogan
Old World. That he would one day turn to golf shouldn’t
may not exactly have been the Four Musketeers, but
same golfingly magical year as Hogan, Byron Nelson, and
their lives continued to intersect on and off the golf
Sam Snead. Like them, he was introduced to the game
course through their playing careers and beyond.
early, and, like them, that introduction came through the
“George was one of my favorite people, one of the most enthusiastic men I ever met,” Nelson once volunteered. Snead was always grateful for George’s encourage-
be that surprising; he was born, after all, in 1912, the
caddie yard. [He was just seven when his big brother Sal, ]a caddie at nearby Plymouth Country Club, took him along one day. There weren’t many healthy ways then for
ment early in his career. “He never put on the dog,
a seven-year-old to bring home a few dollars each week
or pretended he was somebody else,” said the Slammer.
but toting a golf bag over eighteen holes was one of them,
“He was funny, easy to talk to, and always wore a big grin.”
and if you happened to be a frail, sickly kid like George
Hogan’s testimonial may have been the sweetest of
was, this was work that multi-tasked; it filled a change
all to George. When Ben felt the need for an eye on his
purse, kept him out in the fresh air, built stamina, and
swing, Faz’s eye was the one he sought.
added muscle.
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George had many dear friends throughout his life, but only two qualified as mentors. The first was his older brother Sal. “My father understood my uncle better than anyone,” recalls Tom Fazio. “George looked up to him. He would listen to him. He was the only person George would listen to.” Until he met John Arthur Brown. If Sal was George’s first role model, Brown, who wielded the orb and scepter over Pine Valley as its chairman for fifty years, greatly added to George’s sense of his own worth. “Pine Valley gave such credibility to George’s position in golf,” says his nephew. “Representing Pine Valley became so instrumental in making later contacts.” But Brown and Pine Valley gave George something else, just as important: a role model and vision for his future. “John Arthur Brown was George’s ideal,” Tom continued. “Yes, he was a dictator, but he ran Pine Valley the way George figured a great club should be run—with one-person control. That’s the way George ran Jupiter Hills from the start.”
It also introduced him to his calling.
Corner.” “George was a natural teacher who could
Walking the fairways, George learned about life,
quickly spot the key weakness in a golfer’s swing and, in
and he learned about golf. The more exposed to the game
no time at all, get him hitting the ball rather impressively.
he was, the more obsessed by the game he became. “I
When George played with the members of Pine Valley,
was one of those wacky kids,” he’d later say, “that, when
his good company added to the occasion. A perceptive
he likes something, he can’t get enough
man with a nice sense of humor, he had
of it.” That go-go spirit lifted him from
the priceless gift of always being himself.”
the runt of the yard to caddie master
Those last qualities certainly served
at sixteen and one of the best amateurs
George well. As a tournament player, he
in the purlieus by age twenty. At twen-
was a fan favorite win or lose. Part of his
ty-one, he turned pro, learning his pro-
popularity came from his compact size.
fession inside and out as he climbed the
And part, especially from his peers, came
ladder at several area clubs. By his early
from the way he approached his calling.
thirties, he’d hit pay dirt: John Arthur
He was anything but methodical. “George
Brown, the potentate of Pine Valley, one
would rather hit shots with imagination
of golf’s pinnacles, brought in George as
than score,” is how Vic Ghezzi, the 1941
the club’s playing professional in 1943.
PGA champion, saw it. “I think he liked
He gave lessons. He played with mem-
to watch all those haloes float down.”
bers. He represented the club on the
Demaret saw something more, a restless
tournament circuit.
search for something unattainable—a
“It was an inspired choice,” recognized The New
golfing ideal: “George would stand in the middle of the
Yorker’s Herbert Warren Wind, inimitable bard of Amer-
fairway, which is where his drives usually landed, and
ican golf and coiner of the treasured toponym “Amen
think up six different ways to hit a simple iron shot.”
ABOVE: Goege Fazio at the Bing Crosby Pro-Am, Pebble Beach, 1947
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GEORGE AND PHILADELPHIA WERE MADE FOR EACH OTHER; EACH LEFT DISTINCT FINGERPRINTS ON THE OTHER. As a player, George dominated the region’s most prestigious event, the Philadelphia Open. Between 1949 and 1959, he won a still-record five championships, finishing second twice. Earlier in his career, when the papers still referred to him as “The Norristown Stringbean,” Fazio claimed a pair of Northeast Opens, the section’s PGA title, and a host of less significant crowns. “In Philadelphia,” Pete Trenham, who knew George well and played with him often, had no issue asserting, “he was the man. As a player, he made it look pretty simple. He stood up square to the ball, took the club back, hit, and every ball went straight with the same flight.” So straight, in fact, that when George told Charley Raudenbush, Pine Valley’s head pro from 1982–2005, that he’d once spent an entire season at the club—playing three to four times a week—without missing a single fairway, Raudenbush never blinked. Given its exclusivity, its reputation, its history, and its knee-knocking 75.2 course rating and 155 slope—all of which have gelled to instill Pine Valley as the No. 1 golf course in the solar system—George’s appreciation of the place was understandable and his respect for it unchallenged. In an informal match before joining the Navy in 1944, Pine Valley lore has it that George stood on the final tee needing only a par for a 62 that would shatter—shatter—the course record of 68 set in 1938 by Ryder Cupper Ed Dudley, then the head pro at Augusta. George picked up his ball and walked in. “No one,” he said, “should score 62 at Pine Valley.” But, then, no one was quite like George. “He had such a soft touch,” Trenham continued, “that he always looked like he was walking on eggs. Everybody wanted to swing like him.” Whatever mark George and his swing may have left on Philadelphia’s courses, those courses left more lasting marks on him. Given that he came of age in an extended neighborhood abloom with classic designs by Hugh Wilson (Merion), William Flynn (Huntingdon Valley and Philadelphia Country Club), Donald Ross (Jeffersonville, where Faz was both caddie master and an assistant pro between 1934 and 1939, and Aronimink), and A. W. Tillinghast (Philadelphia Cricket Club and the original Cedarbrook, where George served as the head pro for two seasons), Dummy caption here
how could it not have? All of it leeched into his design perspective and toolbox—as did Pine Valley.
By 1960, George was operating two area clubs, both daily fee courses. The first, the nine-hole Flourtown Country Club, had a remarkable pedigree as half of Sunnybrook Golf Club, the first golf course Ross designed in Philadelphia. (When Pennsylvania opted to run a road through the other half, Sunnybrook packed up and moved elsewhere.) The second, Langhorne Country Club, north of Philadelphia in Bucks County, arrived with an equally impressive pedigree; peripatetic Scotsman Alexander Findlay, as prolific as anyone in the field in the first two decades of the twentieth century, laid out the first nine in 1913, and completed the job three years later. Each became a vital laboratory for Fazio to study what had been there and test his nascent architectural chops. He tweaked several holes on each—and added a swimming pool at Flourtown. As an architect, Fazio pulled nine courses from the landscape in and around Philadelphia, all before he began Jupiter Hills. The most notable, Waynesborough Country Club, in Chester County, hosted a PGA Tour stop for several years and contributed an integral piece to Jupiter Hills’s founding puzzle.
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And, so, here he was, in anything
having three-putted. Still, his 75
but normal golf conditions, on
left him looking safe in the club-
this miserable Sunday at Pebble
house. No one was within three
Beach, the wind whipping and
strokes. With darkness descending,
the rain pouring down—“Crosby Weather” it would come to be called—standing over the putt for bogey that would mark his future. He’d won once before on the tour, at the Canadian Open a year earlier, when he came from behind to take control on the final hole of an eighteen-hole playoff. But this was different. He was struggling down the stretch, not charging. The Faz had begun the fiftyfour-hole event superbly, with a 68 at Cypress Point—ten better than
George always exhibited this over-
riding quest for golfing perfection, and it wasn’t limited to the perfect shot.
Though his confreres on tour and in the Philadelphia section thought his swing
was as close to ideal as possible, he was
the unheralded Ed Furgol had closed the deficit to two with three holes remaining. Fighting the elements, the future U.S. Open champion stood on the 16th fairway, a
constantly tinkering with it in search of
5-iron’s flight from the flagstick.
ment— especially putters. By the mid-
And a share of the lead. A pair of
that something extra. Same with equip-
He holed his shot. For an eagle.
1950s, he had nearly 100 stashed safely
pars coming in secured the tie.
at home. “I think I concentrate better
when I change putters,” he suspected,
“so whenever I’m not scoring well, I get out a different one.” When he moved
into the realm of design, he took that
The weather dampened any thoughts of a playoff, Fazio and Furgol shared the title, splitting the $3,250 winners’ check evenly.
attitude with him.
Still, a victory is a victory, even a
lowed by a 70 at Monterey Peninsula Country Club to
way Faz wanted to win it. He left Pebble Beach with the
leave him atop the leader board alone, two clear of his
sense he’d let one get away, that something that should
closest chasers, with eighteen holes to go. Then came the
have been his had somehow slipped from his grasp.
Hogan; eight better than Snead; four better than Demaret—fol-
divided one, even if this wasn’t the
weather—and maybe the doubts. He’d opted to play safe
And that was that.
to protect his position, but tentativeness was never his
Until it led to something much more than that.
strength, and no golfer wants to limp off the final green
But how could he know that then?
The Faz and the Slammer went as far back together as the first practice round of Snead’s first event on tour, the 1936 Hershey Open in Pennsylvania, won by the resort’s head pro, Henry Picard. Snead, the greenhorn from the Virginia hills, asked Fazio, whom he’d never met, if he could join his threesome. George welcomed him. Snead promptly drove his first ball out of bounds and repeated the crime with his second. While Fazio’s partners snickered, grousing about the ineptness of the display, Fazio tried settling the rookie’s nerves with a few words of encouragement. They worked. Snead’s next swing launched a boomer down the middle, and the Slammer’s legend was off and running. He tied for sixth place that week, the first step on his long march toward the pantheon. Despite his good deed, George, playing out of Jeffersonville Golf Club, the muni he served as assistant from 1934–1939, missed the cut by four strokes.
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IN 1960,
FAZIO LENT GARY PLAYER A SYMPATHETIC EAR—AND THEN
SOME—WHEN THEY WERE PAIRED AT THE ANNUAL GREENBRIER OPEN in May. Despite hoisting the Claret Jug at Muirfield in 1959, the future World Golf Hall of Famer—and collector of nine majors— was dejectedly mulling a return to South Africa. Since his Open triumph, he’d barely held his own. George listened, then gave Player a pep talk—and a stake. “I wanted to help him,” George later recalled, “just as some people in the Norristown area helped me when I started out.” “I had very little money and big dreams,” remembers Player of those days, and if anyone could empathize with a dreamer, it was George Fazio. “He asked me how I was doing financially, and I told him my father was a very poor man and I had enough to keep me going for awhile, but if I didn’t start playing well, I’d have to go home.” George proposed what was essentially a two-year endorsement deal. “He said when you get on the first tee or speak to anybody about golf courses, just say ‘I represent Langhorne Country Club.’ In exchange, George promised him $3,500 a year for two years, $7,000 total. “That” recalls Player, “was pretty good back then.” So was his next year. By March of 1961, Player had overtaken Arnold Palmer as the Tour’s leading money winner, then in April, he caught Palmer on the final hole to win the Masters and his first Green Jacket… as the de facto ambassador from Fazioland. Despite more than a year left on their arrangement, George released Player from their agreement. He knew that more lucrative opportunities awaited Player, and he didn’t want to stand in his way. Player’s never forgotten. “George was such a dear man,” assures Players. “Such a dear, dear man—one of the warmest individuals I could have ever wished to meet. I’ve always been very, very grateful for what he did.” But what George did didn’t stop there. He’d grown quite fond of Player and took real interest in his game. “He had a very big influence on a lot of golfers, including me,” says Player. “We played a good bit together. I liked to play practice rounds with him because he had this very smooth, elegant swing with great balance. Watching him helped me.” Nor did it stop there. “We’d often talk about the golf swing,” says Player, adding that he would pepper George with questions whenever he could. “His answer were very sensible. He believed in one thing at a time. He was very much against paralysis by analysis.” A decade later, George again took part behind-the-scenes in Player’s assault on the majors. It was 1972, and Player hadn’t claimed one of the Big Four since the Open at Carnoustie four years earlier. He asked George to take a look at him and his swing. “George was a great believer in balance in the golf swing,” Player explains, “and I didn’t have the greatest balance because I used a walking golf swing. He preached balance and tempo with me—small changes, nothing dramatic—and emphasized that I should practice the short game.” After a few sessions with George at Jupiter Hills, Player took off for Oakland Hills with new confidence. He left clutching the second of his two Wanamaker trophies, a decade removed from winning his first.
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where they cemented what evolved
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into an enduring and fruitful friendTHOUGH FAZIO
never won again on
tour, he competed off and on into his mid-forties and was a perennial at Pebble Beach. Through 1951, he hammed and egged his way around the Peninsula with the same pro-am partner he played with in 1947, an auctioneer and high-stakes money player named
Milt
Wershow
whom
Fazio met during his brief stint at the tail of World War II as the head professional of Los Angeles’s Hollywood-heavy Hillcrest Country Club. In 1953, though, Faz arrived with a new partner: a twenty-seven-year-old automobile
ship. In May of 1952, they were The ideas that poured from George’s
imagination so entertained his friends
teamed together at the Greenbrier Open in Sam Snead’s backyard at
Jackie Burke and Jimmy Demaret as they
the famed resort in West Virginia.
ret’s Cadillac that Demaret turned them
Fazio and Ford’s best-ball total
drove to tournaments together in Dema-
Snead won the marquee event, but
into a running gag. As Burke recalled:
of 122 earned top honors in the
“George would have a scheme a week,
some brainstorm to make a fortune. He’d
go on for hours, and when we reached the next town, Demaret would drive straight to the nearest bank and park. ‘Why are
pro-am portion—officially $1,000 for Faz and a silver tray for Ford. Unofficially, the two drove out of White Sulphur Springs—in a Ford,
you stopping here?’ George would ask,
no doubt—laden with the lion’s
face, ‘Hell, George, I can’t drive around
Ford was so thrilled, he blessed
and Demaret would answer with a straight
share of a $16,000 Calcutta pool.
with all that cash. I want to deposit all that
his partner with a car dealership
money you just made for us before you spend it.’ ”
in Norristown that Fazio operated for almost a decade.
executive with a degree from Yale and a very famous last
Enduring friendships have flourished on much less.
name—William Clay Ford.
Together, the two soldiered on at Pebble Beach
Exactly when Bill Ford and George Fazio first met
through 1962, when Fazio, about to turn 50, surrendered
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Ben Hogan, George Fazio and Lloyd Mangrum prior to the playoff to determine the 1950 U.S. Open Champion.
GEORGE’S U.S. OPEN RECORD IS PARTICULARLY MEMORABLE FOR the storied 1950 playoff at Merion captured by Ben Hogan on gimpy legs a year and a half after a head-on collision with a bus almost killed him. But Hogan’s presence had already loomed large over Fazio at the Open—and would again. When Hogan won his fourth U.S. Open—in 1953, at Oakmont—Fazio posted his third top-five finish. Yet, it was at Riviera in 1948— where Hogan won his first—that Fazio truly experienced what separated Hogan from his contemporaries. Today, we call it hyper-focus. Back then, there were no words. George, Hogan, and Lloyd Mangrum—the same trio that would reconvene for the Merion playoff—went off together in the third round when George holed his 4-iron for a deuce on the par-4 second hole. The roar was so loud the surf churned in Malibu. But Hogan was deep into his own game; he heard nothing and saw nothing. When the round was over, George noted that the Hawk, who was keeping his score, had converted his eagle to a birdie. When George tried to correct him, Hogan wouldn’t budge. “You SOB,” George seethed, “I hit my career shot and you don’t even remember it.” It took an intervention by USGA Executive Director Joe Dey and Hogan’s wife Valerie to convince Hogan to give Faz his due, which Hogan would do again and again over time. Over a post-round libation in the locker room at Seminole several years later, Hogan conceded to former Jupiter Hills member Nathaniel Reed—son of the founding family of the Jupiter Island Club—that he had gotten away with some truly poor play—at least by his own impossible standards—in the playoff at Merion. “The finest striker of the ball that day was George Fazio,” Hogan insisted. “George Fazio hit the ball that day as crisply and as long and as straight as any man I’d ever played against.” What kept him from winning? Adrenaline, Hogan stressed. For George, after all, this was for the Open on his home turf at the time. “He’d never been under such extraordinary pressure. His adrenaline began to climb and he hit his ball over greens into unplayable lies. He lost because of that.”
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Philadelphia. “He’s become perhaps the country’s newest
When George first began harboring his
and top name among golf architects,” enthused one Flor-
own dream of golfing tsardom has no official date, but
ida columnist. Princess Grace and Prince Rainier tried
the nerve required was a characteristic that came in
luring his talents to Monaco.
no short supply for him. When John Arthur Brown first
But that still wasn’t enough for George.
hired him at Pine Valley, George put forth one condition
In the late ’50s, he’d begun operating—and rede-
that Brown would have to agree on; at a time when pros
signing—the 9-holer in Flourtown, northwest of Philadel-
were not fully welcome anywhere in the clubhouse beyond the pro shop, George insisted on that right—with the caveat that if he ever abused it, he would leave. “I told him,” George recalled in a lengthy interview years
phia, under a lease agreement. He then took on a second, farther north in Langhorne, in Bucks County, which he bought in 1960. What if he could do better? What if he
later, “my mother and father taught me as good social
could hold sway over a first-class golfing universe the
manners as anyone in the club, all the English with their
way he’d seen John Arthur Brown, his great benefactor
manners—the English think they’re the only ones with
and mentor, do at Pine Valley? Quixotic as Faz’s fantasies
manners. He said, ‘Those are big words, but can you
may have seemed, that’s where he placed his focus. The
handle all that?’ I said sure. It took some guts to say all
name George Fazio virtually disappeared from competi-
that. Brown was a tough guy. But if you stood up to him, he liked you.” George never forgot that. For better—and for worse—he displayed that demeanor for the rest of his life.
tion—just a senior event here and a benefit there. Pebble Beach? The Masters? The Open—where he famously lost a playoff to Hogan at Merion in 1950 before posting topfive finishes in 1952 and 1953? They would just have to proceed without the Fabulous Faz.
to time and family, and settled into other orbits of the
Until Bing Crosby made an offer that George was
game. “What are you going to do,” he reasoned, “hit golf
genetically incapable of refusing: Come back again to
balls for the rest of your life?”
Pebble Beach and see your name etched into history with
By then, George had much bigger things in mind anyway, and playing golf for a living wasn’t enough for
the greatest golfers of your generation. How could anyone say no to that?
him. “I’m not saying it’s wrong,” he’d explain, “but for me it was boring. You should do six or eight or twenty
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things in a lifetime.” Two were already teasing his dreams and firing his imagination.
IN NOVEMBER OF 1967,
Der Bingle announced an addition
tohis annual Clambake coming up in January: the dedica-
The first—the idea of the golf course itself—had fas-
tion of the Bing Crosby Hall of Fame. On January 13th,
cinated him from his earliest golfing steps. The artist in
he would unveil a pair of impressive bronze plaques on
Fazio was captivated by the aesthetics; the golfer in him
a wall at the Del Monte Lodge near the entrance to the
was drawn to the strategic questions it posed. And he was
golf course. One would preserve the names of the win-
always drawn by the thrall of nature. He found he could
ning professionals, the other would salute each victorious
weave those strands by designing golf courses; by the mid-
team. Crosby invited all living past champions to the cer-
’60s, he’d already coaxed an impressive portfolio from
emony, and the roster was stellar. Hogan. Snead. Dema-
the landscape, including the host course for the 1967 U.S.
ret. Nelson. Jackie Burke Jr. Cary Middlecoff. Lloyd
Women’s Open, Moselem Springs, 75 miles northwest of
Mangrum. Billy Casper. Ken Venturi. Jack Nicklaus, the
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reigning defender. And, naturally, the first of them all to
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Ford. No George, no Clambake.
be crowned at Pebble Beach—George Fazio. ]Nothing
Before their drinks had been downed, they were
could keep George away, but he wanted something more
reliving the miseries they’d all suffered through the years
than seeing his name on a wall. If he was going back, he
battling nature’s whims on the Pacific rim, and the way
was going back to play in the event one last time. And if
Ford resurrected the conversation years later, all agreed:
George was going to play, Bill Ford was coming to play
Why play in these kinds of conditions when there are fair-
with him.
weather alternatives from coast to coast?
The veterans comported themselves equitably on
That was the opening Faz—his crazy dream perco-
the golf course. Fazio rebounded from a pair of mediocre
lating for so long—had been waiting for. “We ought to
rounds to card a sterling 72 on Saturday to barely miss
build our own course someplace sunny and warm,” he
the cut—at 54 years of age and counting—in the marquee
suggested.
endeavor. Together, though, Fazio and Ford played them-
Ford bit. OK, where?
selves into the final round of the Pro-Am, finishing just
Each stuck a pin in an imaginary map: San Diego, Texas, Arizona, the Midwest
outside the top ten. But that’s not the story. This
maybe, even the East Coast. To
is—and its repercussions resonate
insure all corners of the country
still.
had been checked, Florida was called front and center, too.
This was the rare Clambake where Crosby weather was bless-
Ford demurred. “Florida’s
edly absent from the four days of
been done,” he said. “Semi-
play, but the rains were so hella-
nole’s been in existence for many
cious early in the week they stirred
years”—like Coleman, Ford was
memories of golf not as a game
a member—“and we aren’t going
but as an ordeal, and George, as
to top that.” And that was that, at least
he later recalled, “decided that
in Ford’s mind. “It was a pleas-
going out in the cold, forty-mileper-hour wind and shivering and
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having long underwear” was no longer for him, and
ant dinner conversation,” he
remembered, “but I didn’t take it seriously.”
made that clear to a choice group of the event’s war-
George did.
horses—longtime friends all—over dinner together. Ford
The seed that would blossom into Jupiter Hills had
was at the table. So was the colorful Demaret, who didn’t
been planted.
play that week. Burke, another Green Jacket winner, was
So, consider, again, the serendipity of it all. What if
there, too, beside his pro-am partner George Coleman,
George had stayed home as a kid instead of shouldering
a great confidante of both Crosby’s and Hogan’s and
a golf bag? What if he hadn’t taken to the game? What
the future president of Seminole. “I’m not coming out
if he had missed that bogey putt on the final hole of the
again,” George told the assembled. “I’m giving you my
Clambake? What if there were no Calcutta at the Green-
swansong,” and suggested that Ford, who was thirteen
brier? What if Crosby hadn’t built his wall? And what if
years younger, should find himself “a young buck pro
Faz had no Ford in his past, his present and his future?
who can stand this weather.” Not a chance, countered
Then, again, perhaps it was just meant to be.
CHAPTER TWO
Designing a Future ✧
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IKE ALL SERIOUS GOLFERS,
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George Fazio had his opinions about the golf courses he played—what
he liked, what he didn’t, what challenged him, what made him suffer, the tracks he loved playing, and the ones he avoided like double bogeys. And like serious golfers of his time, what he did with those opinions was share them with his golfing fraternity, but otherwise, he kept his preferences
and prejudices to himself. Players weren’t designing courses then. Still, the evidence of his thinking is there for the finding. Coming out of Philadelphia as he did, George had a splendid set of benchmarks to guide him and certain clear standards to help form his ideals: Pine Valley, Merion, Aronimink, Philadelphia Country Club, Philadelphia Cricket Club, Whitemarsh Valley, Huntingdon Valley—and that’s just for starters. The Philadelphia area is rich with architectural bloodlines; there’s no finer concentration of creations whittled by the masters of golf design’s acknowledged Golden Age. Donald Ross, Hugh Wilson, A. W. Tillinghast, William Flynn, George Crump, and George Thomas; George was surrounded by them. Three of the five formative clubs—Plymouth Meeting, Jeffersonville, and Cedarbrook—that launched his career as a professional before he settled in at Pine Valley bore the bylines of Ross and Flynn. ABOVE: William Flynn, Byron Nelson and Ben Hogan. OPPOSITE: Pine Valley No. 10 photo
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Could he have come under the influence of a more
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all the time. He had to create something. I think normal golf just bored him.”
distinguished faculty? The cream of the courses that George grew up play-
Just as anything but the exquisite designs he grew
ing fit the land beautifully and encouraged his aesthetic.
up on bored him. And as the courses he grew up on
"Trust the land and the course to find each other," he liked
inspired and fostered George’s approach to the game, his
to say; it became his architectural mantra. Those courses
approach to the game, in turn, inspired and fostered his
encouraged something else from George; they encouraged
own approach to coaxing the game’s playing fields from
him to develop the game that he did. A game
the landscape.
of strategy. And thought. And options.
The perfectionist. The artist. The
It was a game that could be played on the
visionary and dreamer. They were all in
ground as well as through the air, a game
place when opportunity knocked. By then, after all, he was who he
that rewarded smart risks, but extracted less than a pound of flesh for an error.
was.
It’s no surprise that he played well at
Though George began tinkering in
Pebble Beach and Merion, and that four
design in his forties, he didn’t fully step
of his five Philadelphia Open victories
into the parade until he was about to turn
came on layouts imagined by Wilson,
fifty. In that era, designing golf courses
Ross, and Flynn. The way they interpreted
wasn’t part of a tour player’s to-do list,
golf inspired George, then brought out his
even a tour player whose career had
best. The takeaway was heartening for
wound down, and there was no smooth
a player with more finesse than power:
entrée into the field, as there would be
A golfer and golf course in tune with each
in the decades to come. The fact is that
other is as robust a weapon as a 300-yard
in George’s playing heyday right on
drive.
through the late 1960s, professional golf-
When the time finally came for
ers left the designing to the designers—the
George to try his hand at the architect’s
Robert Trent Joneses, the Dick Wilsons,
craft, he didn’t forget where he came
the Geoffrey Cornishes, and the Gordons
from—nor could he fight his own nature.
(father William and son David). Architec-
As a golfer, he was a perfectionist on an endless quest for the elusive keys that
ture was not then an avenue that the pros looked toward actively pursuing.
would unlock the door into mastering the maddening
Until George, by default, established a path.
endeavor he had chosen for himself. He was also a golfer
“He was the first to make the transition in a sig-
blessed—or is it cursed?—with a surfeit of artistry and
nificant way,” maintains Ron Whitten, Golf Digest’s
initiative.
longtime architecture editor and co-author of The Golf
“He just couldn’t bring himself to play a straight
Course, the bible in terms of the history of the field. “His
shot,” recalled Jimmy Demaret, “and he played that way
early success, I believe, gave others”—Jack Nicklaus,
ABOVE: Robert Trent Jones , Dick Wilson, Geoffrey Cornish. OPPOSITE: ??? Country Club, Donald Ross ( below left), A.W. Tillinghast
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Arnold Palmer, Tom Weiskopf, Gary Player, and Peter
person than a Michelangelo,” he liked to say, “because
Thompson, major champions all—“the confidence that
Da Vinci was more versatile.” Not all of his caps hung
they could make the transition, too.”
on the golf course; when the right opportunity presented
George didn’t have much choice about it. Like his
itself, George simply donned another as a complement
entry into the game as a caddie so many years before, he
to, and an extension of, his life in golf. Everybody in
was tossed in to sink or swim, latched on for the ride, and
Philadelphia knew of George Fazio. His name was his
became an important influence at a critical time in the
best advertisement. He was happy to use it wherever and
evolution of the craft.
however he could.
How he found his way there, then found his way, is both a process and a story.
When he returned to Philadelphia after his post-war stint in Los Angeles and was shown an opportunity in scrap metal by one of his golfing friends, he hopped in—
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and brought his brothers with him. “I enjoyed it no end,”
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he admitted later, “because I don’t like to throw things GEORGE WAS A MAN OF MANY CAPS,
and was never shy about
wearing any of them. “I would rather be a Da Vinci-type
away.” A dabbler in real estate before the war, George
ABOVE: George and family
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As a man of golf, there were times that the good of golf overrode the drive of commerce for George. In 1955, Charlie Sifford ( left) needed a car. Sifford had come north from North Carolina in the 1940s, settled in Philadelphia, and playing largely out of Cobbs Creek, turned professional in 1948. The premier African American player in the country, he won the Negro National Open six times. He wanted to step up to the PGA Tour and a car was essential, so he approached George. George understood the obstacles Sifford faced in those times; a car shouldn’t be one of them. George sold him a new Ford for $500, well
began buying and selling property more seriously, look-
below his own cost, taking no money down. “I told him I would pay him back,” Sifford later recalled. George knew he
ing to the future. He saw development on the horizon,
would—and Sifford did.
and what was over the horizon fascinated him.
“He was a good man,” Sifford added.
Then, in the early 1950s, Bill Ford, his pro-am part-
Sifford repaid the debt in more than cash. He drove off
ner, staked him to a car dealership; Fazio Ford in Con-
the lot in Conshohocken and down the highway to become
shohocken became the go-to place for Philadelphians with golfing connections to buy their cars. “George didn’t know much about the car business,” says nephew Tom
the first African American with full status on the Tour in 1961 and the first to win on Tour—the Hartford Open—in 1967. In 2004, he became the first African American inducted into the World Golf Hall of Fame, and in 2014, the year
Fazio, “but he was a celebrity. He was a name.” And
before his death, Charlie Sifford received the Presidential
as Bill Ford’s friend, he had pull. Tom remembers when
Medal of Freedom.
the Ford Thunderbird was unveiled in 1955. “It was a hot car. Each dealer was allocated only a couple.” But
of sports broadcasting. Before his unmistakable voice
George’s friends knew George had connections. “They
emanated through TV screens from Super Bowls, rac-
would call George, and George would make a call and
ing’s Triple Crown, and the Masters, Whitaker earned his television stripes in the dawn of the Eisen-
get them a car.”
hower era on a ten-minute local Philadelphia
George’s popularity—celebrity even— in his home town was hard to put a price
sports show. “Golf was just beginning
on. His domination of the Philadelphia
to bloom,” Whitaker recalls. Off the
Open notwithstanding, it was his loss to
air, he sought out George for lessons—
Ben Hogan at Merion in the 1950 U.S.
“He looked like he was just swinging through the air, and that was his personal-
Open that cemented his position as a Philadelphia sporting icon, the local David coming so close to pulling off the impossible
Jack Whitacker caption to go here and more caption here
upset that his loss locked him into the city’s
ity,” says Whitaker. George took a shine to the budding TV star. “George knew everybody and introduced me to everybody.”
generally critical sporting heart. “It really raised his pro-
One night Whitaker brought the pro on the show to give
file,” stresses Tom.
a lesson. “I never had such mail in my life,” Whitaker
Just listen to Jack Whitaker, the incomparable poet
remembers. George returned to the show from time to
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time, and would sometimes bring a few friends along.
included two other munis under the commission’s
The night he brought Bob Hope, Whitaker’s ten minutes
umbrella—to install a Cold War anti-aircraft site. The
of air time expanded to ninety. “George was like a guru.
jewel that once hosted the U.S. Amateur Public Links
He found people and people found him.”
and a pair of Negro National Championships needed a miracle worker.
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George was the obvious choice. His bona fides were
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impeccable. At forty-two, his touring career was winding TAKE THE MEMBERS of
Philadelphia’s Fairmount Park Com-
down. And his name had cachet.
mission. They found George at the end of 1954, and
“He was the figurehead leader of golf in Philadel-
made him an offer that vibrated with his dream of being
phia,” explains nephew Tom. “He wasn’t just the best
the man in charge.
golfer in the district, he was the best known.” Which is why the city beckoned its favor-
In the late 1930s, George had become part-
ite-son golfer-cum-scrap-metal dealer-cum-
ners with two fellow pros—Bud Lewis, who
car salesman to don a new cap—as
George worked under at Jeffersonville
the Park Commission’s special con-
Golf Club, and Jack Gately, an assistant at nearby Manufacturers Golf
sultant on golf. His charge was
and Country Club—in the City
broad: to inject new vision onto
Line Driving Range just west of
a structurally superb golf course
the Philadelphia border across
and the way it should be run. The commission hoped the
the fence from one of the nation’s
Fazio name alone would resurrect
municipal gems: Cobbs Creek Golf
interest in Cobbs Creek and its two
Club. They liked City Line enough to
sister courses, with Cobbs clearly the
team up again on an indoor range and golf school on Center City’s bustling Market Street before constructing one from
Wilson caption to go here and more caption here
priority. In George’s career as a head professional in Philadelphia, Los Angeles, and suburban Washington, D.C., he’d kept golf
scratch together opposite the Donald Ross course in Jeffersonville. “We were taking in $200 a day
operations humming, but his brief from the commission
selling those little buckets of balls,” said George. “The
was asking for more. George would oversee the golf, run
bank presidents in Philadelphia weren’t taking in $200
the facility, minister to the grounds, and play the car-
a day.” George liked the money. And he certainly liked
nival barker. The dreamer in George was on overdrive.
the control.
His confidence was so high that when the appointment
When the Park Commission came calling with a
was announced, he predicted that Cobbs Creek would
$15,000-a-year offer to hop the fence and resurrect the
be hosting a significant professional event before 1955
shabby but still chic Cobbs Creek, he smelled both.
was out.
Designed by Hugh Wilson—of Merion fame—in
He kept his word.
1916, the course had fallen on hard times. Rounds were
By early March, he had rebuilt most of the tee boxes
down. Bald spots pervaded. Greens were exhausted and
and introduced new Bermuda grass, then kept right on,
the tees compact and bare. And this, too: The U.S. Army
figuring out how it’s done step-by-step with every stage.
had annexed roughly 15 percent of the property—which
Given the loss of land to the army, he reconfigured the
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routing, adding 500 new yards of length. He moved
his more familiar headwear as a player he finished
several greens and conceived a new hole with a hillside
respectably—in the top twenty—a considerable achieve-
tee box. Fred Byrod, the Philadelphia Inquirer’s golf-
ment for a forty-two-year-old with so much on his plate.
writing fixture, was duly impressed. George, he wrote,
George continued at Cobbs Creek for another
“has jumped into his new job with the enthusiasm of a kid
year, calling shots, tinkering with the golf course, and
for a new toy. If he accom-
rebuilding a trio of greens
plishes half of what he is
that floods washed away.
talking about, it will be a
When the Daily News Open
major achievement.”
Invitational returned in June
George
didn’t
dis-
1956, Tournament Director
appoint. As
Fazio called in a few chips, the
commission
luring marquee names like
had hoped, under George’s
newly crowned U.S. Open
purview receipts were up con-
champion Cary Middlecoff,
siderably in 1955, and Cobbs
Jimmy Demaret, and reign-
Creek reaped its share of
ing PGA titleist Doug Ford.
hosannas for improved conditioning. In September, a
Even Bob Hope joined the fun; George lured him into
fair sampling of the nation’s top pros encamped on the
conducting an exhibition and playing in the pro-am.
property for the $20,000 inaugural playing of the Daily
George again finished in the top twenty.
News Open Invitational Golf Tournament with George
Cobbs Creek may not have been Pine Valley, but it
donning still another cap: tournament director. Under
was both a milestone and a stepping stone on George’s
ABOVE: Cobb Creek Golf Course caption here. INSET: Bob Hope uses a basketball to puts on 13th green at the Cobb Creek during the 1946 Daily News Open practice round. Watching Hope (left to right) are Fred Hawkins, Jimmy McHale, George Fazio, and the current U.S. Open Champion Cary Middlecof.
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résumé. It gave him a chance to feel what it might be like
them until he lost his lease in 1967 when the township’s
to be a John Arthur Brown. It also whet his appetite for
Board of Commissioners decided he was running their
leaving his mark on the landscape.
establishment like his fiefdom.
He was an architect in formation.
But by then, he’d become an industry. Using Flourtown as his base, he began sending out
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tentacles. In 1959, he took over Langhorne Country Club, in Bucks County, in another lease agreement—with an
in late 1956 for a final full-
option to buy—and like Flourtown, he went on a build-
time fling on the Tour before hanging up that cap for
ing spree. A new swimming pool. An overhaul of the club-
GEORGE LEFT HIS CONSULTANCY
good when an intriguing new
house. And a major renovation
opportunity came calling in
of Alexander Findlay’s dated
1958, courtesy of the Pennsyl-
design.
vania Department of Trans-
lengthened the layout, rebuilt
portation, which had opted to
seven holes to mitigate their
drive a state road through the
steepness, and, in general, over-
heart of the Ross golf course at
laid it with a mid-century look
Sunnybrook Golf Club, north
for a mid-century clientele.
George
substantially
of Philadelphia in Flourtown,
Which isn’t the same as
condemning enough property to
building from scratch. Like writing and editing, the two share enough
obliterate, in effect, half of the layout.
genetic building block to be classed
A bastion of privilege and prestige
in the same general genus, but they
since the day it debuted eighteen in
are different species altogether.
1915, the club was forced to move,
Which George was about to
but the township was intent on
find out.
salvaging the fifty-one acres that
The hard way.
remained as a semi-private facility. George was brought in—and given a stake in its success as the leaseholder.
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Once again, opportunity opened a door and necessity drove his vision. To draw
“YOU MIGHT SAY,”
wrote the Inquirer’s Byrod
membership, he needed the kind of amenities the new
in 1980, “George Fazio got into golf architecture by
Flourtown Country Club lacked, so he’d have to build
coercion.”
them, which he did, overseeing the addition of a mod-
Byrod was looking back at George’s birth as a
ern dining room and lounge to the venerable stone club-
designer of eighteen holes he could call his own, back
house, three swimming pools, basketball and volleyball
to 1961, and the formation of Atlantis Country Club
courts, a picnic area, and a children’s playground. All of
in southern New Jersey. Once again, connections made
that was expensive—an early flash of George’s free hand
through golf forged the link. A couple of golfing friends
with someone else’s money—and it ate into the nine holes
were intent on developing 1,200 acres in Tuckerton, north
he had—so he rebuilt them, then regularly tinkered with
of Atlantic City, and had hired an architect to design the
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golf course central to the project. With the plans drawn
construction. The harmony with nature. The long, soft
and the land staked, they asked George to come down
flowing lines. The sweeping bunker faces. The reliance of
for a look.
strategy over punishment. The embrace of the architec-
George loved the land. But he wasn’t at all impressed
tural classicism he grew up on.
with the concept imposed upon it. Which relieved his friends;
“George was never a breakthrough architect,”
they weren’t either. “So,” George recalled, “one night after
explains Golf Digest’s Whitten. No, he wasn’t. But from
four or five drinks they kept saying to me, ‘You do it.’ I kept
his first work forward, he was a breakwater battling the
saying I didn’t want to, I didn’t want to be bothered, it was
hard par-easy bogey demands instituted by what was
hard for me to do because I’d never
then architecture’s prevailing cur-
done it. They said, ‘Yeah, you can be
rent: Robert Trent Jones. “Trent was
critical, but doing it is different.’ ”
always trying to trap everybody,”
That night, he drove back from
says Whitten. “George was always
Tuckerton to his office at Flourtown
trying to give you a preferred line.
with the development’s land plan. He grabbed some gray velox paper, headed down to the dance floor, and spread out paper all around him. “I got down on my knees, “he’d recall, “and drew out the topo of the golf 40
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course. It took me six or seven hours to chart it, because I didn’t know how wide fairways were supposed to be and stuff like that. I had to recall all my knowledge of golf courses I’d played. And I’ll tell you, my knees were killing me when I got through. That dance floor was hard.”
ONCE THE DESIGNING bug hit, it hit hard. George would design anything. Perhaps the oddest of his early projects was the seventy-eight-acre Bristolwood Golf Ranch on the Delaware River south of Langhorne. Conceived in 1963 as the centerpiece of what the local papers called a sprawling entertainment “mecca for Bucks County,” it consisted of an eighteen-hole executive course, an eighteen-hole chip and putt, an eighteen-hole miniature course, and a forty-five-bay driving range. It disappeared when urban development played through in the late 1970s.
But he had trusted the land
He went on to have a pretty important impact on the game and on the profession of golf architecture.” Whitten
was
a
leader
in
acknowledging that fact. When he joined forces with architect Geoffrey Cornish to write The Golf Course in 1983, he tapped George, along with Pete Dye and Desmond Muirhead, as part of a postJones—though Jones was still alive and working in his late seventies then—triumvirate that had turned into a “major force of influence in the field.” Jones employed fea-
and course to find each other, and when he stood up, he
tures like forced carries and perched greens—angled
was looking at his—his—conception for Atlantis, which
to the line of flight—with sentinels of sand standing
opened in 1962. More than Cobbs, more than Flourtown,
guard at their entrances. He liked narrow fairways that
more than Langhorne, it was his incubator, his labora-
dictated to players how his holes were best played. He
tory, and his canvas. Mining what he knew, he rediscov-
called his style “the heroic school”; George, Dye, and
ered in the recesses of his mind what hours before had
Muirhead responded with alternatives.
seemed like a lost continent. Over the next year, he raised Atlantis.
By the time George stepped onto the land that would become Jupiter Hills, “it had become apparent,”
The eighteen holes George laid into the land bore
Whitten wrote in 1983, “that by a progression of works
the seeds of the features he would return to and improve
he had developed into a fine classical course architect.”
upon through the rest of his career. The frugality in
His works fit the land—“Trust the land and course to
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GEORGE WAS AN early believer in horses for courses, or in this case, higher degrees of difficulty for better players and vice versa. At Hidden Springs Golf Course north of Philadelphia, he deliberately designed one of the eighteens as a more stringent test. “A novel innovation to speed up play on the Professional course, which has 15 water holes,” enthused the Philadelphia Inquirer when it opened, “will restrict play to golfers with handicaps of 20 or less.” George conceived Jupiter Hills as the apotheosis of that bifurcated approach.
find each other,” George would say again and again; more than that, his works appeared to have always been part of the land. Finding that fit, that exquisite intersection of man and nature had become paramount for him. “A golf course cannot be built artificially and be beautiful to my eyes,” he insisted. “It has to have a line, a roll, a look. It must fit in with the environment and climactic conditions. I look hard before I change anything nature has created.” For George, then, nature revealed almost limitless
Filtered through George’s imagination, they remained as
possibility. He relished its beauty, certainly. But he also
relevant and fascinating as ever. “Especially Flynn,” says
relished the way its twists and turns and humps and
Whitten. “You can see the influence on George so clearly.
bumps encouraged the kind of variety in design—and
Flynn was more for the big bold bunkers, but they were
strategy—that could engage a golfer’s imagination from
amorphous forms with soft edges. There was nothing
first tee to final green. There’s an enigma at the heart of
rugged or fingery or ‘dunesy’ like Mackenzie or Tilling-
good architecture, and George, who would stand in the
hast. Flynn liked to flash his sand where Ross liked to
middle of the fairway, as Demaret said, and think up six
grass face, especially in the Philadelphia area.”
ways to hit a simple iron shot, understood it better than most: if the mysteries reveal themselves too quickly, golf-
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ers will quickly lose interest. He etched that into every one of his courses.
BETWEEN ATLANTIS AND JUPITER HILLS,
Fazio and his growing
Which is why, Witten emphasized, “They were chal-
skills were in ready demand. Working out of his upstairs
lenging without being repetitious. One Fazio hole might
office in Flourtown, then another in nearby Fort Wash-
feature a huge bunker in the inside corner of a dogleg and
ington, George turned himself into both an industry that
a tightly bunkered green. The next might feature a trap
designed and built courses and a family business that intro-
on the outside of a bunker and a green devoid of sand.”
duced his older brother Sal’s sons—Jim and Tom—to their
Ross, Tillinghast, and Flynn had taught him well.
futures. “Had Uncle George won at Merion,” Tom still
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With Squires Golf Club, George hoped to better his John Arthur Brown dream by owning—not just designing—a golf course. Conceived as a public course on 140 acres, the project hit a money wall during construction. George’s chief investor, Bill Elliott, a longtime Fazio friend and a later essential to the founding of Jupiter Hills, helped broker the sale that allowed George to finish the job, though it meant losing control. When it opened as a private club in 1964, Squires was unique for its time; it was men only with no religious , ethnic or sartorial restrictions. It encouraged the wearing of shorts and even made shirts on the course nothing more than an option. Waynesborough Country Club never traversed the same path of informality, but its evolution displays similar footprints. Once again, George found the land and began the process fully intending to own and operate. Once again, the money got tight. And, once again, a project George hoped to retain ownership rights in was, through Elliott’s saving intervention, bought out. The truth about George is that he was never good with money; his vision was always grander than his wherewithal, especially in the early years. “We were always trying to jiggle,” nephew Tom concedes, to the point that the Fazios developed a knack for when creditors were calling. “I’d have to not answer the phone sometimes.”
likes to say, “maybe he wouldn’t have been a golf course
Uncle George,” Tom remembers. “You had to be there
architect, and I’d have spent my life bagging groceries.”
every day. There was no time off. And you got paid the
Which would have made for a less time-consuming life. But a less interesting one, too. 42
bare minimum. That’s just the way it was.” Jim, two and a half years older than Tom, began
One generation removed from the Old World itself,
working for George first. He’d gone off to Penn State
George was decidedly old school in his approach to the
to study agronomy after high school but came back a
new world around him. He saw business as a family
semester later when their father Sal had a heart attack;
affair. A family business, in George’s thinking, could keep
Jim joined George at Flourtown in 1960. Like Sal—
family connected, could keep family members employed,
who George later installed as the head pro at Lang-
and could teach the next generation a trade. A family
horne—Jim was a golfer, and a good one, so entering
business also supplied a ready, if not always willing, pool
the golf world wasn’t much of a stretch. He learned the
of labor, and because that labor was young and starting
nuts and bolts of course construction on George’s ear-
out, it was industrious enough to prove itself and less
liest jobs—at Atlantis and Kimberton Golf Course near
expensive than it might otherwise be. And, being family,
Valley Forge—before overseeing the work at George’s
it would likely get the job done. That was also ingrained
first acknowledged standouts, Squires Golf Club, in
in George’s thinking.
Ambler, eight miles north of Philadelphia and, nearer
“George always needed a right-hand man,” explains
to Reading, Moselem Springs. In 1964, Jim joined the
Tom. “George wasn’t really a businessman. He just did
navy. He got married when he got out, worked on one
things his way. He wants to play golf. He wants to hit
final project for George—the thirty-six-hole Hidden
balls. He wasn’t the kind of guy who liked going to an
Springs Golf Course in Horsham, adjacent to the run-
office and working in an office every day. We had a lot of
ways of the Willow Grove Naval Air Station north of
responsibility under George.”
Philadelphia—and stayed there when it opened in 1968,
Not surprisingly, then, George worked his nephews hard. “It was seven days a week when you worked for
as head pro and general manager. Tom began with his uncle in 1962. He had just finished
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high school and George was building Squires. Unlike his
he’d be in a hurry to leave, to go play golf with one of
brother, Tom wasn’t a dedicated golfer, but he’d caddied
his friends. We’d be walking together, and he’d be say-
for his father on Sundays—“If he didn’t win, I didn’t get
ing, ‘Do this, do that, put a bunker in here, put a bun-
paid,” Tom remembers—and learned the game under
ker in there,’ and an hour and a half later he’d get into
his father’s tutelage at Langhorne and the range he ran nearby. More important to George, Tom could man a shovel. Soon, he learned to operate equipment; the
the car, and I’d try to hold him around as long as I could. He rolls the window down. I’m walking beside the car and he’s still saying, ‘Do this, do that.’ And he’s
contractor at Moselem Springs
got one foot on the brake and one
taught him how to move dirt. And
foot on the gas, and he’s driving
he was good at doing what he was
down the driveway and he keeps
told to do. George’s work sites had
telling me to do this, do that, and
a hierarchy, with George at the tip
I’m going, ‘Yeah, yeah, yeah,’ and
of the spear in title and in charge of the big picture. “But Jim was in charge here,” says Tom. “I worked for Jim and Jim worked for George.” Tom clearly remembers the daily routine.
the last thing before he released the brake and stepped on the gas was, ‘Don’t forget to work ’til dark tonight.’ That’s just who he was.” Even so, Tom is quick to add gratefully, “George was
“Uncle George would come into the project to see
my high school and college.”
how it was going”—making sure his plans were being
And graduate school, too, as he continued honing
correctly interpreted and his directions followed—“and
the skills—from where to place a bunker to how skilled
ABOVE: Moselum springs caption INSET: Demaret and Burke caption.
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Less than a year after the Jackrabbit course opened at Champions Golf Club, famed golf writer Dan Jenkins wrote a long two-parter for Sports Illustrated, later published in book form as The Best 18 Holes in America. Naturally, Jenkins’s mythical golf course included holes from Merion, Baltusrol, Pine Valley, Oakmont, Augusta, Seminole, Winged Foot, and Pebble Beach. It also included the par-5 ninth hole at Jackrabbit, “as sporting a ninth hole,” suggested Jenkins, “as the country can offer.” Those words formed the biggest early feather in George’s design cap. “It helped cement a reputation for us,” says Tom. Jenkins loved the hole’s overall feel of Pine Valley—the tee was tucked down an alley of pines—the tri-level green and the daring strategic adventure the hole posed. If multi-tiered putting surface and the Pine Valley sensibility sound like forerunners of what George laid down at Jupiter Hills, consider this, too: Jack Burke and Jimmy Demaret conceived their club strictly for golf and golfers. As Burke stressed at the time, “We’re wasting no money on fancy ballrooms and dining rooms with a lot of idle waiters standing around.” Pine Valley’s John Arthur Brown could have hardly expressed it better.
players navigate a layout—he would need to go forward
Tahoe, Webb’s new resort in Stateline, Nevada. This was
under his uncle, who continued to raise his own mas-
a high-profile project and a well-funded enterprise. Mag-
tery over the next several years creating highly praised
nificently situated on the shore of Lake Tahoe with the
courses—like Coral Harbor in the Bahamas and Jackrab-
Sierras as an eye-popping backdrop, Edgewood Tahoe
bit for his friends Demaret and Jack Burke at Champions
took on a deeper significance for George personally when
Golf Club in Houston. While Jim was busy overseeing
his wife Mary died during the construction phase. Golf
construction in Houston, Tom got his first chance to run
Digest quickly identified it as one of the best new courses
the show at Waynesborough, outside Philadelphia. “I
in the nation on its opening in 1968. “It put us on the
was just nineteen years old,” he says. “I did the hiring.
national map,” says Tom with pride.
I signed the checks.” He also helped his uncle with the
If, as Tom described it, when George began focusing
routing. “George was the boss, but I was the head guy.”
on design and construction at the top of the 1960s, “he
Tom reveled in the position and responsibilities. “I was in
did it with smoke and mirrors,” by the end of the decade,
charge. I was multi-tasking. Where else can a kid get out
though his dreams remained off in the clouds, the foun-
of high school and have that?”
dation beneath his feet as an architect was solid. George
Four years later, that hierarchy was intact when
knew what he was doing. He knew what he wanted. He
another George friend, Del Webb, the construction mag-
was all in. “When I go to bed now,” he’d later reveal in
nate who co-owned the New York Yankees, tapped the
words that ring like a manifesto, “I never think about
Fazios to design and build the eighteen holes of Edgewood
the golf swing anymore. Sometimes, I can’t go to sleep,
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thinking about the land. How can I orient that green?
now had a more than capable sidekick in Tom who—
How can I angle this fairway? Every piece of land has a
despite no formal training—could run the business side
personality, and when I’m designing courses, it’s just me
of the business and was picking up more and more of
and that ground. It gets to me. You see, I don’t want to
what went into good golf design and the nuts and bolts
build it the way someone else would. I want to build it as
of construction every day.
I want it, the way I see it.”
Finding work was no longer an issue. The work
So, if George had once believed, as he told the Brit-
found George. What he still hadn’t found yet was the per-
ish golf writer Ben Wright, “I was such an egomaniac
fect piece of land to infuse with everything he had learned
that I thought designing courses would be easy,” time
about the art of what makes a great golf course from the
and reality had disabused him of that notion, so much
great golf courses he had grown up on and everything he
so that, as his successes piled up, he grew secure enough
had learned about the craft of how to build them.
to draw from a more circumspect well. “I don’t think I’m any good at [course design],” he’d say candidly, “but I
How fortuitous, then, for fate to step in and point him towards Florida.
don’t see anybody who’s better.” Equally significant, he
Edgewood Tahoe caption
CHAPTER THREE
The Hills Are Alive ✧
I
F THE ESSENCE OF FATE,
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carries implications of right place, right time, and right circum-
stances, then this inference is worth mulling over: Fate had an eye out for George Fazio. What better explanation can there be? The same fortuitous shifting of spheres that aligned Pebble Beach in 1947 to Pebble
Beach in 1968 were still shifting, luring Fazio to Florida that fall. Though his design business was continuing to build, his office was fixed in Philadelphia. With the occasional foray farther afield, so was most of his work. But the dreamer within him was restless. He was about to turn fifty-six. He wanted something tangible, something that he could be identified with, something—well—grander than regularly hanging his white cap in a small office in Fort Washington. He sensed that the most lucrative opportunities going forward weren’t going to be in southeastern Pennsylvania, or anywhere in Pennsylvania at all. But where? The demographics were clear. With the nation’s population following the sun, Fazio
figured the time might be right to pack up the business and follow along. But to where? California looked promising. So did Arizona. Florida, certainly. Knowing he had friends and connections in all those ports of call, he set out exploring. Which is why he found himself on the golf course in the fall of 1968 playing a casual eighteen holes with a couple of friends in North Palm Beach. Right place. Right time. Right circumstances.
WAS THERE EVER A YEAR QUITE LIKE 1968? The Smithsonian dubbed it “The Year That Shattered America.” Beyond just a date, those four digits have come down to us as a signpost marking an unforgettable twelve months of historic events and cultural shifts, remarkable human achievement, and unbearable human tragedy. LBJ announced he wouldn’t seek another term, George Wallace made a serious bid for the office, and Richard Nixon won the job. Martin Luther King, Jr. and Bobby Kennedy were assassinated. The Democratic National Convention turned Chicago into a combat zone; Walter Cronkite deemed the city a police state. North Korea seized the USS Pueblo, the North Vietnamese launched the Tet offensive, and the Prague Spring briefly blossomed before the Soviet Union sent tanks into Czechoslovakia. Students sat-in at Columbia University and stormed the streets of Paris. Hair opened on Broadway. 60 Minutes debuted on TV. Boeing rolled out the 747. Hollywood unveiled 2001: A space Oddessey. The Beatles released The White Album. Yale voted to admit women; Vassar voted to admit men. Pope Paul VI reinforced a ban on artificial contraception. O. J. Simpson took home the Heisman. Arthur Ashe won tennis’s first U.S. Open, and Lee Trevino prevailed over golf’s sixty-eighth. Olympians raised fists in protest. The world was introduced to the mouse and the word processor. Apollo 8 astronauts became the first human beings to orbit the moon—and the first to witness the awe of an Earthrise 230,000 miles from home. The past is not just prologue. It’s also context. And this was a part of the world at the time.
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Early golf in Palm Beach.
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Membership in any one of them was a privilege, and
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access didn’t come with knuckles rapping on doors; if life FROM DELRAY BEACH TO HOBE SOUND, the
Atlantic coast was
a beckoning patch of potential.
blessed you with the right bloodline, the right name, the right school, the right marriage, and the right career, you
Though there wasn’t nearly as much golf then
might—might—be invited in. They were the clubs that
in place as there is today, the golf that was there was
infused the perception of golf on the Gold Coast as a
as choice as it was exclusive: Gulf Stream Golf Club,
chic pastime dressed in white linen, draped in status, and
Seminole Golf Club, and The Ever-
dripping with cachet.
glades Club, for starters, on the route
In 1961, Pine Tree Golf Club in
running north from Palm Beach County
Boynton Beach, a decidedly new kid on
toward Martin County. These were old
the block with impeccable, if modern,
clubs, traditional clubs, and perennials
pedigree joined that exclusive rota. No
on golfers’ bucket lists. Born in the teens
less a perfectionist than Ben Hogan
and ’20s, they reflected the wealth and
anointed its Dick Wilson-designed
joie de vivre that fashioned themselves
eighteen as the greatest flat course in
to the nation’s image of this strip of
the solar system.
the Florida coastline as a winter refuge for northern society. These were clubs with
extraordinary
Beyond them? The Gold Coast of Wilson at Pine Tree
pedigrees—golf
1968 was not yet the golfing oasis it would become.
courses by Donald Ross and Seth Raynor, clubhouses by
Ross had built a sporty course for a hotel on eighty
Addison Mizner and Marion Wyeth, and founders like
swampy acres in 1917; it was resurrected as the Palm
broker E. F. Hutton, sewing machine heir Paris Singer,
Beach Country Club in 1953 with its own exclusive point
and bankers Edward T. Stotesbury and Edward Shearson.
of pride: Its second-generation founders were Jews for
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whom the doors remained essentially still closed at Semi-
officially unveiled the original PGA National Golf Club.
nole and Everglades.
The posh Jupiter Island Club’s golf course had been evolv-
A threesome of courses open to the public—Lake
ing since 1916—from nine holes to fourteen in 1959 to a
Worth Golf Club, the Golf Club of Jupiter, the West Palm
full complement of eighteen in 1961—but as golf courses
Beach Golf Course—went on line in 1927, 1940, and
go, even Nathaniel Reed, son of the club’s longtime rulers
1947, respectively.
and a fine player in his day, readily admitted, “We were
Tequesta Country Club was founded in 1957 as the
still a long way from having a suitable golf course.”
centerpiece of a new planned village—Tequesta—that it
And that was pretty much it.
nestled in.
The Medalist? Loblolly? The Bear’s Club? MacAr-
Developer Llwyd Eccclestone established the Lost
thur? PGA National? Old Marsh? Frenchman’s Creek?
Tree Club in North Palm Beach in 1961 and, with it,
The Dye Preserve? Loxahatchee? Riverbend? Hobe
established the blueprint for the plethora of residential
Sound? Turtle Creek? Old Palm? Lost Lake?
golfing communities still on the far side of the horizon.
None were on the drawing boards.
Three years later, insurance and real estate titan John D. MacArthur, the envisioner of Palm Beach Gardens,
Was the Atlantic coast ripe for golf? About as ripe as a crate of honeybells prepped for shipment.
With the promise of thirty-six holes and modern new headquarters just east of Florida’s Turnpike south of PGA Boulevard, John D. MacArthur lured the PGA of America to his burgeoning Palm Beach Gardens community from Dunedin, Florida, in late 1963. When MacArthur pulled the plug on the lease ten years later, the facility was eponymously redubbed JDM Country Club. It remained JDM until its sale in 1988; it has since transformed into BallenIsles Country Club. Meanwhile, 2,340 acres of golf resort and housing developed by Llwyd Ecclestone, Jr. was beginning begun to rise up just west of the Turnpike from JDM with PGA of America Executive Director Mark Cox, a Jupiter Hills member, one of the driving forces behind it. Cox had taken his position at the PGA right after MacArthur cast them adrift. Finding a permanent home for the organization? “My only objective,” he said in 1979. In February 1981, the PGA of America moved into new headquarters—at the new PGA National—where it remained for the next twenty-seven years until announcing in 2018 plans to relocate to Frisco, Texas. PGA National’s first three courses—The Haig, The Champion, and The Squire (since renamed the Fazio Course)—all run with Fazio DNA; George and Tom designed them, with one of George’s younger brothers, Vince, involved in the construction. Though barely three years old, The Champion staged the 1983 Ryder Cup, won by the American side 14-1/2 to 13-1/2. Four years later, Larry Nelson outlasted all comers on The Champion in blistering August heat to secure his second PGA Championship, but the Fazios didn’t make it easy for him; Nelson’s 287 remains the highest winning score since the major went from match play to medal in 1958. PGA The Jupiter Hills tie to the PGA of America doesn’t stop there. Besides Cox, the club’s membership rolls have had other significant PGA connections: Leo Fraser, the organization’s president from 1969–1970; Mickey Powell, president from 1985–1986; and Joe Steranka, chief executive officer from 2005– 2012. Steranka chaired the club’s 2018 U.S. Amateur Four-Ball Championship.
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Which is why George Fazio was at Lost Tree that
coterie of contacts—businessmen, financiers, entertain-
morning, playing golf with Leo Fraser and George Storer
ers—drawn from golf’s orbit. Storer had parlayed a sin-
and wondering where the future would take him.
gle radio station in Toledo into a communications empire that included TV stations, cable systems, even the Boston
Within twenty-four hours, he knew.
Bruins and Boston Garden. For fun, he developed golf ✧
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courses—a resort in Wyoming among them. George saw
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him as a potential client. GEORGE HAD FRIENDS EVERYWHERE,
and Leo Fraser was one
Whatever decisions Fazio may have been mulling,
of them. George’s friendships were
Fraser and Storer were good men
naturally built on golf, but they fell
to hear him out and give counsel.
into two intersecting subsets. The
After golf, they sat down for lunch
first was from golf’s nucleus—the
in the clubhouse.
professionals from back home and
And Don Moe stopped by.
on tour. These were the men he’d
AFTER WORLD WAR II, Leo Frazer bought
Everyone in golf knew Don
played with and against for years.
New Jersey’s historic but foundering Atlantic
Moe. Also a Lost Tree member,
Together, they shared the monot-
City Country Club—the terms “birdie” and
he’d heard George was around and
ony and trials of the road, and they
“eagle” both took flight there—revitalized
there was something he thought
bonded over successes and failures. Fraser was part of that fraternity. Two years older than George,
it, and presided until his death in 1986. As a friend of Fraser’s, George was a welcome habitué and a fixture in the regular exhibitions Fraser liked to stage. Bob Hope was
George should see. Moe was a jack of several trades, all beginning with his pro-
he was the son of a golf pro and a
also a familiar face at the club; he began play-
digious skills on the golf course and
golf pro himself; George and Leo
ing Atlantic City in the 1930s when he was still
the renown that came with it. His
began squaring off regularly in
touring in vaudeville. He was later tapped for
prime interest—besides continuing
sectional events as far back as the
honorary lifetime membership and was still
to chase par in his late fifties—was
mid-1930s. He served several terms
dropping by well into the 1980s.
real estate. “He was a quiet kind of
as president of the Philadelphia
guy,” remembers Tom Fazio, “but
section of the Professional Golfers’
he was doing big projects.” He thought one, in particular,
Association of America and had
would interest George.
just risen from secretary to president of the national organization,
Moe grooved his pitch. There
headquartered in Palm Beach Gar-
was some land at the southeast
dens, in a make or break moment.
corner
issues, and Frazer helped broker a
Jonathan
Dickinson
State Park adjacent to US Highway
Touring pros had gone to war with the PGA of America over several
of
George Fazio , Bob Hope and Leo Fraser at Atlantic City Country Club
1 about twenty minutes north that he urged George to take a look at.
temporary peace. A vocal booster of golf’s potential in
Maybe next time, George told him. He had a noon
Florida since the 1930s, Frazer had been a member of
flight the next day for Honolulu and a meeting with real
Lost Tree for several years.
estate and construction titan Del Webb, for whom he’d
George Storer, on the other hand, was from Fazio’s
already designed a well-received course in Nevada, so
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Don Moe was one of golf’s boy wonders.
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Growing up in Oregon’s golf-rich Portland, he won
the city’s Amateur Championship at fifteen and his first state title at seventeen. Then, on the strength of his victory in the prestigious Western Amateur at eighteen, he was named to the 1930 the Walker Cup Team. His singles match against English Amateur champion Bill Stout at Royal St. George’s is the stuff of legend. Four down after the first eighteen holes, Moe was all but buried when Stout’s trio of 3s to begin the matinee extended his lead to 7 up. Three holes later, Moe morphed into a player possessed, winning seven of the next eleven holes before walking off his thirty-sixth hole of the day with a 1-up triumph. “That was not golf,” offered a shaken Stout, “that was a visitation from the Lord.” The Americans retained the Cup easily for captain Bobby Jones—Moe also won his foursomes match—and Jones predicted a bright future: “I cannot speak too highly of Don Moe’s performance,” he told all assembled. “He will go a long way.” Moe went a lot further in Amateur golf—he added another point at Brookline two years later to finish his Walker Cup career a perfect 3-0—but it was 1930 that sat at the pinnacle of Moe’s golfing memories. He played in all four Grand Slam events that year—when Moe approached George at Lost Tree, he and Jones were the last living remnants of all four championships—and he’d kept a detailed chronicle of the journey. Jones so liked the young Oregonian that he asked Moe to accompany Jones’s own parents in the car behind as Jones rode up Broadway when New York welcomed him—and his Walker Cup, Claret Jug, and British Amateur trophies—home with a ticker-tape parade. Moe would become one of Jupiter Hills’s ten founding members, playing an influential role in its set up and first years.
there really wasn’t time. Moe persisted; this property is
Road, the site emerged over a rise on their left. They
so hot, he stressed, that he guaranteed there would be no
drove past it, continuing north until they reached the
next time. George still demurred. Back and forth it went.
park’s old entry road, built in the 1940s as the entrance
Finally, Moe volunteered to drive George to the
into what had been Camp Murphy, a World War II
airport. Finally, George relented.
training site for the U.S. Army’s Signal Corps. They turned left into the park and drove west,
When Moe picked up George the next morning,
through acres of sand dense with Calusa pines, live oaks,
he had company: a local banker named Pat Snow. A
palmettos, scrub, and brush, to the Old Dixie Highway
vice president of the Jupiter-Tequesta branch office of
that ran parallel to the tracks of the Florida East Coast
the Community Federal Savings and Loan Association,
Railway. They headed south until they reached an access
Snow was on the verge of a promotion to the main
road to the old Camp Murphy shooting range where
office, a senior vice presidency and, with it, a new port-
Moe turned. He weaved across the rough terrain, stop-
folio: chief of the bank’s mortgage department. He had
ping the car near the base of a considerable dune ridge.
his own particular interest in this land.
This wasn’t the highest point on the property—they’d
The trio drove north on the Federal Highway, just
head to that later—but it offered a view. When George
a sleepy two lanes then. As they crossed County Line
walked up to the top of the ridge, he knew he wasn’t
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going to Hawaii that day. He wasn’t going anywhere. He was looking—all around him—at Jupiter Hills.
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this place, too, because so much had to have gone so precisely right over the forty million years that led up to this precise moment to produce the precise panorama George
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was ingesting. Had there been no heavenly collision with the Earth, no extraordinary mutations in the sea, no gar-
“I WAS BESIDE MYSELF,” George
would explain years later, as
gantuan mollusks, no Ice Age, and no effluvial melt carry-
he remembered the tousled vista he was taking in from
ing sediment from well over a thousand miles north to this
the vicinity of what would become the 18th tee on the
precise place, who knows what George would have been
Hills Course. “I just fell in love with the land.”
looking at. But it wouldn’t have been this.
Which, in itself, was a pure act of faith, because
“It’s a more complicated geology than you’d imag-
it looked nothing like a golf course. Jim O’Brien, the
ine,” suggests Ed Petuch, professor emeritus of geosci-
surveyor who’d marked the meets and bounds of this
ences at Florida Atlantic University and one of the leading
corner of the park, roughly four hundred acres shaped
experts in the cosmic logistics of how Florida assembled
like Nebraska reversed and turned on its end, recalled
itself.
the challenges the terrain posed some years later: “The
It’s a geology so complex that its unfolding seems to
scrub was chest high. We had difficulty sighting through
vibrate with an unfathomable commingling of magic and
it because of the trees and dips in elevation. We’d see two
mystery. The harmonies had to have converged just so.
or three rattlers every day.”
Consider…
In that place, at that moment, though, George
Some forty million years ago—almost thirty million
saw something else. The dreamer in him was revving
years after the disappearance of the dinosaurs and 4.5
into overdrive. Of course, he was seeing what was: the
billion post the Big Bang—there was no Florida. What
dunes, the wild movement of the land, the natural lakes,
we know as the American mainland screeched to a halt
the trees—pines, like at Pine Valley—the ridges. In those
in central Georgia. Whatever solid land was poking up
features, he was also seeing what could be—the tees and
through the seas to the south looked like lily pads dot-
greens and fairways and bunkers—for as his eyes swept
ting an infinity pool. Jupiter Hills? It was AWOL then,
the scene, the land he beheld was unlike anything he’d
submerged beneath nearly eight hundred feet of Paleo-
ever seen in Florida.
genic-period ocean. The closest sure footing was a long
With good reason.
swim away—around Gainesville; given the water tem-
There was nothing like it to be seen in Florida.
perature, wetsuits would have been a must. A flask of
As Charlie Price, the founding editor of Golf mag-
whiskey on arrival—had whiskey been invented—would
azine, later observed, it was “geographical incongruity.”
have helped, too. Then, about thirty-six million years ago, things
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perked up as Nature put on a phantasmagoric display of power, destruction, and creation after an asteroid
THIS WAS RARE LAND, indeed, land slowly soaked in time, geo-
smacked into the planet near Baltimore. The impact left
logical time, evolutionary time, stretching back eons to a
behind the crater that filled in to become Chesapeake Bay,
time—paradoxically—before the land taking hold of his
but that was just for starters. “When this happened,” says
imagination was even there. Whatever fate was keeping
Petuch, “the impact was so horrendous it sent a series of
an eye on George Fazio must have had a keen affinity for
hundreds of thousands of half-mile to mile-high tsunamis
IT’S IMPOSSIBLE TO CONSIDER THE EAST COAST OF FLORIDA WITHOUT ACKNOWLEDGING THE ENORMOUS IMPACT HENRY MORRISON FLAGLER LEFT ON IT. Born in Upstate New York in 1830, he parlayed, at thirty-seven, the lessons of early failure and lasting friendship into a founding stake—and partnership—with John D. Rockefeller in the juggernaut that became Standard Oil. It made Flagler a very rich man. A winter visit to Jacksonville in 1878 whet his appetite for Florida; his next trip—to St. Augustine—five years later, set off spark that ignited an explosion; though he saw great potential for tourism, commerce, and agriculture, he found the essential infrastructure to support them—hotels and transportation—sadly lacking. Given his vision and wherewithal, Flagler rolled up his sleeves and transformed the state, donning the mantle that’s been given him: the man who invented modern Florida. Flagler set out by building hotels and acquiring railroads, and when the tracks ran out, he laid new ones. By his death in 1913, his Florida East Coast Railway connected Jacksonville to Key West carrying passengers and freight up and down the Atlantic seaboard. His great hotels—from the Ponce de Leon in St. Augustine to the Royal Palm in Miami—oozed with opulence. His Royal Poinciana, which opened in Palm Beach in 1894, was then the largest hotel in the world; together with The Breakers ( below), his most famous hotel, Flagler helped transform Palm Beach into the Gold Coast, a winter wonderland for Gilded Age elites and the upwardly mobile with aspirations of joining them. His tracks continue to form the western boundary of Jupiter Hills, so tight to the 14th green that passing freights can blow putts off line.
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down the eastern bank of the U.S.” These tidal waves
years ago; they were so large that a single oyster might
washed away an entire ecological layer of the lower
be a meal in itself for a small dinner party, though given
Middle Atlantic and Southeast; their loss was Florida’s
its size, educated palates would have balked at the chew-
gain. As the waters rushed south, they carried with them
iness. Butter, bread crumbs, and a sprinkle of Parmesan
sediments—like sand, coral, and limestone—that slowly
might have worked wonders—had they existed. Like their fork-sized descendants, these mollusks
spread out to become South Florida. Over the next thirteen million years, give or take,
weren’t mobile creatures; they congregated in sedentary
a chain of coral islands—like the Keys—took shape.
colonies and attached themselves to the coral founda-
Together, they comprised the earliest spine of the Flor-
tions below them. With each rise of the sea, their pop-
ida coast. The terminus of this archipelago was a drive
ulations grew; with each fall, they died, leaving behind
and a wedge south of Dickinson State Park. After that,
zillions of shells to pile one atop the other. Over hundreds
The Deluge. Literally. Imagine the kind of endless watery
of thousands of years, there were dozens of these rises
abyss upon which future map-
and falls. Meanwhile, as sea
makers might insert the warn-
levels changed drastically, the
ing, “There Be Dragons.” That
land between the lagoon and
was Florida below Jupiter Inlet.
the ocean washed away, leav-
Petuch
ing the coastline much as we
maintains, “this is the end of
now know it. And those oyster
the chain. That makes it a sig-
beds? They kept rising—into
nificant piece of land.”
substantial hills, with what
“Geologically,”
Meaning all those mil-
seemed like accentuated val-
lions of years before George
leys between them. “So, the
came across it, there was already
oysters,”
something unique about the
Ed Petuch caption here
Since geology moves in its own directions at its own
explains,
“became a template for the ocean sand and other sedi-
land that would become Jupiter Hills Golf Club.
Petuch
ments to pile on top of. That’s why the hills look so high and the valleys so low.”
unhurried pace, that developing island chain was actually
In short, they formed the under structure of the dra-
located ten-to-twenty miles west of where Florida’s east
matic east-west ridge at Jupiter Hills that had Fazio in its
coast is now. About twenty million years ago, it began
immediate thrall.
expanding in width and filling in, and a million years ago,
Residue from the last Ice Age eventually came down
the Atlantic Coast was actually miles farther east than it is
and piled on. When the thousand-year flow of glacial melt
now. The Jupiter Hills neighborhood? Grab a snorkel and
and sediment began arriving about 12,000 years ago, it
fins. It was at the bottom of an enormous inland lagoon.
brought with it sand and rock and other detritus from
That lagoon turned out to be a fortuitous locale
as far north as the Hudson River Valley. “That’s when
for future golfers. Geologically and biologically, the
this land really became this land,” Petuch stresses. “The
conditions were ideal for breeding oysters, scallops, and
dunes would still change, but not their foundation. They
clams—but mostly oysters. These ancestors of the mod-
were now permanent.”
ern delicacies went extinct hundreds of thousands of
Eventually, the layers of sediment—each distinct
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with its own complex story to a trained eye like Petuch’s—
Petuch described, the end of the chain; there was nothing
would compact, consolidate, and stabilize. Then various
beyond to latch onto.
forms of vegetation took root, further stabilizing the scene.
As Palm Beach and points south began to emerge
Geologists call this process “cementing,” and an overlap-
from the sea in what geological time considers almost yesterday, that baby land cemented to become the south bank of the Loxahatchee River in its path from Riverbend
There is no point in Florida south of the Jupiter Hills clubhouse
Park to reconnect with what it used to be—the Atlantic Ocean—through Jupiter Inlet. “This is a very different
higher than Conch Bar Hill: 63 1/2 feet above sea level
world south of the river,” Petuch adds. “Palm Beach has
when George first saw it, as memorialized in the marker
sand dunes, but not the same as the dunes formed by
implanted on the hill, “the highest sand hill W of the end
coral and oysters that you find above the river.”
of Jupiter Sound,” according to a 1909 survey report, and “2.5 miles NE of the Jupiter Point Lighthouse on the highest sand ridge,” as per a follow-up report in
Not that any of that concerned George. He was too busy falling in love.
1934. Club co-founder Bill Elliott was so intrigued by the marker that he told the Philadelphia Inquirer in late
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1969, “We are going to have to move that to the clubhouse entrance.” The original marker, set in concrete in a clay tile pipe, never made it; it had eroded badly. Instead, in 1971, the Geological Survey installed a new set of markers—standard disks stamped “Conch Bar Hill 2 1971” atop concrete monuments. One, according to agency reports, was “84 feet west-northwest of the of the southwest corner of the Jupiter Hills Club
AND WHAT WASN’T TO LOVE?
The more Don Moe led George around the property, the more captivated George became. Together, they traversed the dune ridge, dropped into the glen, and then ascended Conch Bar Hill, the crown on these four hundred acres and a perfect place to one day plant a club-
building, 108 feet southwest of the northwest corner
house. There, George may or may not have seen the
of the building.” Another was “68 feet east-south-
geodetic marker placed by the Department of the Inte-
east of the flag pole, 36 feet south of the south edge
rior’s U.S. Geological Survey in 1883, four years after
of the golf cart parking area.” In other words, not
Congress established the scientific agency. Imagine the
far from the first tee. They disappeared during the
moment: George at the pinnacle of the property drinking
construction of the current clubhouse and patio.
in the world around him. A few miles north, the sandy wasteland of this spe-
ping succession of grasses, vines, bushes, trees, and palmet-
cific patch of the Earth was so distinctly and visibly white
tos so cemented the scene that George was held breathless
from offshore that the Spanish dubbed it “Ropa Ten-
in its presence.
dida”—the clothes line—before late eighteenth-century
Interestingly, oyster beds also formed the founda-
British cartographers began to identify it as “The Bleach
tion of the forty-foot coastal ridge—the transverse dunes
Yard.” Both images are apt. Spanish seamen dried their
perpendicular to the winds covered by sand blown inland
sails here before heading back to Spain, hence, the clothes
off the beaches—that wanders north through Dickinson
line. And from the sea, the view conjured the image of
State Park before swinging inland. Still, the land is espe-
freshly washed linen laid out in the sun.
cially hilly where the golf course resides—because that
To the east, the Indian River flowed between Jupiter
was as far south as the oysters found footing. It was, as
Island and the mainland; beyond that, the Atlantic, as
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far as the eye could see. Turning south, the Jupiter Light-
culture around the area. The Italian explorer John Cabot,
house moved into view.
sailing under English flag, was likely the first European
George’s mind must have been whirring like a com-
to lay eyes on these hills when he navigated his ships
puter analyzing the macros and dissecting the micros,
along the Florida shoreline in 1498; though there’s no
his synapses exploding with visions of what he might be
record he ever landed, Ponce de Leon certainly did. As
able to coax from the land
did the Quaker merchant
beneath his feet. This was,
Jonathan Dickinson in the
to be sure, marvelous land
late seventeenth century,
even beyond its unique
albeit not by choice. The
topography, for as George
American Army fought
would
the
learn,
this
land
Seminoles
here
in
was as rich and layered in
the early nineteenth cen-
human history as it was in
tury, and in World War
the tangible outgrowths of
II, this land contributed
times unimaginable.
significantly to the Allied victory. As for that light-
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house, it began shining its
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beacon—as it still does— LONG
BEFORE
RECORDS,
men and women
from the juncture of the
WRITTEN
Loxahatchee and Indian
Dummy caption.
were walking here. Artifacts uncovered around Jupiter Inlet show evidence of
rivers at the inlet before the Civil War.
hunting and fishing that go back at least as far as five
From the first hominoid footprints on, this junc-
millennia, and before any Europeans even realized Flor-
ture of waters has been essential—to the survival, to the
ida existed, Native American tribes had built a thriving
commerce, and to the forging of community—of those
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AS EUROPEAN EXPLORERS KEPT CROSSING THE OCEAN, THEY KEPT BUMPING INTO FLORIDA, WHICH, FOR 58
THEIR OWN SEA-GOING SAFETY, THEY BEGAN CHARTING from off-shore. Maps from the sixteenth and seventeenth centuries were as primitive as they were inaccurate, providing rough approximations of shape and odd renditions of the interior, though by and large, the coastline from St. Augustine to Boca Raton would look familiar. Though the names Jupiter, Jobe, or Hobe are still more than a decade away from debuting on a published map, a 1749 depiction of “La Floride” by French cartographer Robert de Vaugondy was the first to mark something resembling hills around the Jupiter area. By the second half of the eighteenth century, Florida would become fully recognizable as itself, though as late as 1763, the beginning of Great Britain’s twenty-year control of the state as part of the Treaty of Paris that ended the French and Indian War, British mapmaker John Gibson’s widely published map, while still deserving kudos for placing the Rio Jobe—in one of its first clear identifications—in the right place, earns a thumbs down for charting the state’s southern interior as a swarm of separate islands. Thomas Jefferys, the official geographer to King George III, repeated that mistake the same year. Within a decade, that would change. Jefferys atoned for his error in a beautifully detailed map published shortly after his death in 1771. Mixing both Spanish and English nomenclature, he introduced Jupiter as a replacement for Jobe at the inlet, while adding an alternative—Grenville, after the new English settlement at the lighthouse site named itself for Lord Grenville. Just to the south, he notes Gropers Hill—later mapmakers would call it Groupers Hill or Croppers Hill; it likely wasn’t a hill at all, but a series of Indian middens. (One of those middens was flattened in 1898 for Harry and Susan Dubois to build their house—listed on Description of items here. The map above is a detail of map on right
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Map of Florida caption
the National Register of Historic Places—in what’s now Dubois Park.) More importantly, Jefferys raised the curtain on “The Bleach Yard,” further identifying this white sandy maw around Hobe Mountain as
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“a High Hill full of white Spots” before deeming it “a Remarkable Land Mark.” Bernard Romans also included The Bleach Yard—as “Bleech Yd.” on the stunning map he finished three years later. The Dutch-born Romans was a Renaissance man, adept, among his myriad skills, as navigator, naturalist, cartographer, surveyor and writer. He was a pretty good self-promoter, too, unabashedly proclaiming himself “the most skillful draughtman in all America.” He wasn’t far off. His map was attached to the first volume—the second was burned in a printing fire during the American Revolution—of A Concise Natural History of East and West Florida. Despite its title, the Concise History was anything but. Published in 1775, it ran to 342 pages of text and an additional eighty-nine of appendices. As a reference, Romans’s text is anecdotal but iffy. His map, on the other hand, is a revelation. As one of George III’s principal surveyors in the southern colonies, Romans, between 1766 and 1772, made a thorough examination of the coastline, identifying sources of fresh water, drafting coastal charts, recording depth soundings, noting the better harbors, and accurately recording the interior. In 1773, he left Florida for New York, then Connecticut, where he finished his map—roughly eight feet by seven feet in size—before bringing it to Paul Revere in Boston; Revere engraved it—as well as
Ponce De Leon Caption here
several plates for the Concise Natural History—in the fall and summer before his famed midnight ride. Finally published on its own in 1781, the map resides in the Library of Congress. Both graphically arresting and cartographically sophisticated, it was far more detailed and precise than anything preceding it, and nothing surpassed it for more than a quarter century. The area around Jupiter Hills is just to the right of an artistic cartouche with an engraving of an alligator, a wild cat, a merman with a trident and conch shell, and a mermaid seated on a ship’s anchor. The inlet is marked— as “Hobé,” and he notes the different kinds of sands and shells found along the shore. Just to the north
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is an open space west of the Indian River that he identifies as “Bleech Yd.,” which he describes like this in his book: “Six miles and a quarter N.N.W. from the mouth on the edge of the sound, lieth the hill by the Spaniards called Ropa Tendida, and by us the Bleach-Yard on account of its appearance; being a high hill full of white spots, the first of any note from the Neversinks in the Jerseys, to this place, and”—tipping a tam to Jefferys—“is a remarkable land-mark.” The next wave of mapmakers continued to note the hills south of the inlet. They also began to clearly insert within the Bleach Yard a hill they referred to as Bald Head Mount—aka Hobe Mountain—though Henry Schenck Tanner, one of the nation’s first geopolitical cartographers and a stickler for details, added a particularly salient feature to his 1823 map of Florida: two distinct hills north of the inlet and west of Jupiter Island in the vicinity of the Bleach Yard. His scale puts them roughly two miles apart. Though unmarked, the northern hill is Hobe Mountain. The only significant hill south of that is Conch Bar Hill, the high point of the property George stood on as he surveyed the land and the site of the Jupiter Hills clubhouse. Interestingly, Tanner also reversed the trend that designating the inlet Grenville by calling it “Hobe or Jupiter Inlet.” It took another decade before Tanner’s fellow mapmakers brought “Jupiter” back to stay.
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John Cabot caption here
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who’ve settled here.
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oars, and arms [and] with their arrows and armed shafts,
When Ponce de Leon sailed into the inlet for a brief
the points of sharpened bone, and fish spines, wounded
stopover in 1513, the land was then the province of the
two Spaniards.” The Sirens of Homer’s Odyssey could
Jobe tribe, a Native-American culture with clear ties to
hardly have been more luring.
the larger Jaega tribe just south. The
Ponce and his men stayed
Jobe were an accomplished people
less than a week before sailing for
with a complex tribal structure led
Palm Beach and points south, but
by a cacique or chief. Though they
they were around long enough to
congregated around their main vil-
understand the importance of the
lage of Jobe just south of the inlet,
DESIGNED IN 1854 by U.S. Army Lt. George
inlet; just as he named the land he
they lived in several satellite camps,
Meade— as Maj. Gen. Meade he successfully
first set foot on north of St. Augus-
as well—and they were mobile; they
led the Army of the Potomac against Gen.
tine some weeks earlier “Florida,”
navigated the complex system of waterways from the inlet to Lake Okeechobee in dugout canoes they’d
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Robert E. Lee’s advances at the Battle of Gettysburg—the lighthouse was first lit on July 10, 1860. The 108-foot-high structure sits on a forty-eight-foot hill that was formed
he christened the inlet at Jobe the “Rio de la Cruz,” supposedly marking it with a stone cross.
hewn from cypress trees. They
much the same way as the dunes at Jupiter
It’s a name that appears on
didn’t farm, so they lived off the nat-
Hill, though until science proved otherwise,
only the earliest maps; by the
ural bounty that surrounded them,
settlers believed it to be an Indian shell
eighteenth century, it was regu-
and they had much to choose from:
mound, or midden. Now part of the Jupiter
larly referred to as either the Jobe
fruits, vegetables, occasional deer,
Lighthouse and Museum, the light remains in
River or Jobe Inlet.
lots of fish, and even more mollusks, as evidenced by the middens—large
operation, and can be spotted by ships from as far as twenty-four miles away at sea.
As the Spanish continued landing at the inlet, the Jobe
refuse mounds made up largely of
continued to trade with them, as
shells and bones—they left behind.
well as the English who followed,
Capable wood carvers, they were
through the sixteenth and seven-
adept potters and weavers, and it’s
teenth centuries—even learning
clear from the variety of non-indig-
bits of both languages—but by the
enous materials—like flint—found
early eighteenth century, the Jobe
around their village sites, that they
had largely vanished from the
carried on brisk trade with other
area. Jonathan Dickinson prob-
tribes north and south.
ably wished they’d disappeared
And, as Ponce de Leon quickly
earlier.
found out, they were clever enough
A Quaker merchant from
to employ ruses to protect them-
Jamaica, Dickinson, his family,
selves when they thought it nec-
and his ten slaves were en route
essary. Witness this report, culled
to a new life in Philadelphia in
from Ponce’s ship’s log, by a Spanish historian eighty
the late summer of 1696, when the Reformation, the
years after the fact: “Juan Ponce went ashore here, called
barkentine providing passage, separated from the Royal
by the Indians, who promptly tried to steal his launch, the
convoy it sailed with, ran into a storm, hit a reef, and
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went aground north of Jupiter Inlet. Everyone on board
city as its eleventh mayor—the journal, which contin-
survived but the Jobe discovered them within hours of
ued its chronicle of Dickinson’s Florida journey, is the
the wreck, then quickly liberated most of the provisions
most vivid first-hand English account of the people who
the castaways had spent hours trying to salvage. Afraid
walked and hunted through the landscape that George was so hopefully surveying.
of these people who dressed, acted, and sounded nothing like Quakers,
One passage in particular, a
Dickinson instructed his fellow stran-
description of the land itself, would
dees to put their faith in God and
have felt presciently contemporary
offer no resistance. The next day, the
to George so many centuries later.
Jobe marched them to their village at
A VETERAN OF Christopher
“The wildness of the country,” wrote
the inlet, then returned to burn what
Columbus’s second voyage in 1493,
Dickinson, “looked very dismal,
was left of the ship.
Ponce de Leon set off, at the request
having no trees, but only sand hills
Dickinson kept a dense and detailed journal of the experience, four days seared into his memory
of King Ferdinand of Spain, to return to the New World to check out the rumors of undiscovered islands beyond Hispaniola. On April 2, 1513, he sighted
covered with shrubby palmetto, the stalks of which were so prickly there was no walking against them.” George, a consistent editor of
characterized by fear and abuse but
what he believed was an immense and
also some kindnesses and care—
verdant island to his west. Given the
his own work, would have no doubt
Jobe women nursed the Dickinsons’
Easter season, called Pascua Florida,
insisted on a few small but significant
baby—until the cacique, who Dick-
or Festival of Flowers, back home, he
changes. He would have run his red
inson saw as more humane than the
christened the landmass La Florida.
pencil through the word “no” before
Jobe tribe he led, gave them their
trees, and replaced the word “dismal”
leave on a long boat rescued from the wreck. Published
with something more in tune with what he was feeling in
in Philadelphia in 1699—Dickinson served his adopted
that time and in that place.
What’s in a name? It depends on who has the naming rights, and in this case it’s a cross of two worlds. When the Spanish encountered the Jobe Indians—pronounced “Ho-bay”—and the inlet they lived on, they left things as they were. Not so the English. When their ears heard the sound, they drew on their schoolboy Latin, and dubbed the people and the riverway they lived on “Jove,” a variant of the name Jupiter, chief god of the Romans. Since Jupiter has always been the more prevalent appellation, we have Jupiter Hills, Jupiter Inlet, Jupiter Island, and the town of Jupiter instead of the Jovian alternative, but—by Jove!—the Jobe name still rings on, despite the disappearance of the long “a” sound, in Hobe Sound and Hobe Mountain in Dickinson State Park. Topped by an observation platform, the mountain—a dune hill over a foundation of mollusks that rises eight-six feet above sea level—is the highest natural peak in Florida south of Lake Okeechobee, twenty-three feet higher than the second highest: the hill that’s home to the Jupiter Hills clubhouse.
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WAR LEFT LASTING MARKS ON THE REGION OVERALL AND ON THE LAND BENEATH THE GOLF CLUB SPECIFICALLY. Going back to the American Revolution, Florida, as a conse-
dispersed Natives of the southeast into forced migrations.
quence of Britain’s defeat, returned to Spanish control from 1783
Over time, the Jupiter area began to grow, slowly, and
until 1821, when Spain ceded the territory to the young United
wilderness, slowly, gave way to settlement. By the early twen-
States in exchange for debt relief and considerations on terri-
tieth century, the town was established, the railroad was run-
tories west of the Mississippi. Meanwhile, throughout the eigh-
ning and the first church and school were built. Officially
teenth century, Native tribes from the southeast crossed into
incorporated in 1925, Jupiter almost blew away three years later—
Florida. Collectively, they became known as Seminoles, from a
via hurricane. Then, with World War II on the horizon, the nature
Creek word meaning outcast or runaway.
of the neighborhood changed.
In 1818, an American army led by Andrew Jackson rode
Its situation on the coast, its height above sea level,
into Florida to stop Seminole raids of white settle-
and, of course, the inlet, turned the land from Jupiter to Hobe Sound into one of strategic
ments in the final year of the First Seminole War. The conflict ended in a treaty that es-
interest—and purpose—for the U.S. Army and the U.S. Navy.
tablished a Seminole reservation in the
In 1939, the Navy established bar-
middle of the state.
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It didn’t work. With food scarce,
racks and began the work that would
hunting grounds waning and now-Presi-
transform part of the area around the
dent Andrew Jackson’s resolve to move
Jupiter Lighthouse into a secret com-
them—by force, if necessary—west of
munications radio intelligence unit to
the Mississippi, the Seminoles, behind
track German submarines in the south
their charismatic warrior-leader Osceola,
Atlantic. By the summer of 1940, Station
rose up; in 1835, they began raiding settlements and farms, and even took control of a militia
J—officially, U.S. Naval Supplementary Radio Osceola caption
supply train. Through 1837, the fighting was con-
Station Jupiter—was operational, monitoring sea lanes, warning allied shipping of the dan-
fined to lands north of Lake Okeechobee, but in January of 1838,
gers that lurked, and alerting American bombers and fighters to
it moved to the banks of the Loxahatchee River and the Battle of
U-boats rising to the surface at night, wreaking havoc on the Nazi
Jupiter Inlet, which began at Riverbend Park and ended in a quick,
fleet; sixty-seven U-boats were destroyed off the coast in May
strategic victory for the Seminoles over a small naval force.
and June of 1943 alone. At its peak, Station J covered just over
Nine days later, the result was different. Commanding a
twelve acres, housed twenty-four radio receivers, ninety-five
substantial outfit of 1,500 soldiers, Maj. Gen. Thomas S. Jesup
Naval personnel and eleven Marines who stood guard. When the
defeated three hundred Seminoles in a messy confronta-
war ended, the station was transferred to the Coast Guard.
tion, much of it played out as guerilla warfare through the
For a town of eight hundred residents—Jupiter’s population
swamps. The fight became known as the Second Battle of the
in 1940—Station J didn’t upset the apple cart. But Camp Murphy
Loxahatchee, and the safe surround of Ft. Jupiter—on Pen-
did.
nock Point—was constructed on its heels. Though the Second
Opened on July 5, 1942, three months after construction be-
Seminole War continued on into 1842, this was the last major
gan, the Southern Signal Corps School at Camp Murphy became
standing engagement of a fight that ended in the decimation of
a sprawling khaki universe that oozed west across the 11,364
the Seminoles and a mass exodus of survivors to Indian Territo-
acres fronting US Highway 1 from County Line Road in Tequesta
ry. Given the Seminoles’ reversal of fortune at the Second Battle
to the southern border of Hobe Sound. Almost 10 percent of
of Loxahatchee, historians suggest that Jupiter be considered
that land belonged to the Reeds—Joseph V. and his wife Perme-
the southern source of the diaspora—the Trail of Tears—that
lia, the founding family of the Jupiter Island Club—who’d begun
Camp Murphy cpation
buying masses of property on both sides of the Indian River in
the aegis of the 801st Signal Training Regiment, this was where
the 1930s; they agreed to lend their land to the federal govern-
the U.S. Army studied and taught the mysteries of radar, a rev-
ment with the proviso that it be returned to them after the war
olutionary technology at the time, until late November of 1944.
in as close to the native condition it had been given.
Dedicated to the memory of Col. William Herbert Murphy, a
That this land hadn’t been cleared is what made it so appeal-
pioneer in radar technology killed in Indonesia in early 1942, the
ing to the federal government. Dense with pines, swamp maples,
facility had its own power and sewage plants, railroad station,
cabbage palmettos, live oaks, cactus, mangroves, and thick lay-
bank, churches, a hospital, a library, and a bowling alley among
ers of shrub and scrub, the location was ideal for keeping Camp
its one thousand buildings. With a population that swelled to
Murphy hidden, a necessity given its top-secret function: Under
more than 5,700 enlisted men and almost nine hundred officers,
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ABOVE: Aerial of Camp Murphy. LEFT: Barracks still stands today. RIGHT: Sydney Lummet caption
plus a sizable civilian support staff, all sworn to secrecy, Camp
began. Men arrived for an average stay of five months of rigor-
Murphy was a city unto itself.
ous and intensive training in combat, as well as radar operations
Jupiter Hills is nestled into its extreme southeast corner. The
and repair, and pilots from the nearby Naval Air Station in Stuart
camp’s rifle range sat west of the railroad tracks adjacent to the
flew missions over the camp to give radar operators moving tar-
12th green of the Hills Course.
gets on which to hone their skills.
NBC chairman Col. David Sarnoff, the radio and television
There was plenty of down time, as well, with entertainment
pioneer who served on Gen. Eisenhower’s communications
available on the base and off at USO satellites. The camp had a
staff, addressed the camp on its opening day, and the hard work
softball league, a basketball league, and a bowling league. Profes-
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sional athletes staged exhibitions, and the camp theater put on a
renamed Jupiter State Park. Urged on by the campaigning of the
multitude of shows. A nineteen-year-old enlistee named Sidney
editor of the Stuart Daily News, the state’s Board of Parks and
Lumet—who went on to become the Oscar-winning director of
Historic Memorials changed the name to Jonathan Dickinson
such films as “The Verdict,” “Dog Day Afternoon,” “Network,”
State Park three years later. “Historians throughout the United
and “12 Angry Men”—“brought down the house,” according
States will be glad to know that Florida has honored the intrepid
to the camp newspaper, with a three-act play he wrote and
Quaker merchant,” the state park director declared.
directed; “On the Ball,” which included six original songs, was,
But Mrs. Reed wasn’t finished. There were still plans afoot to
per the camp’s drama critic, “the best thing ever done by Mur-
develop within the park. A recreational area? A wildlife preserve?
phy actors!” Captain, later Major John V. Reed, under his hats
Mrs. Reed was fine with that. A Boy Scout camp? That was OK,
as the camp’s Special Services officer, a member of its board
too. But the idea of selling land to a group intent on creating a
of governors, and, of course, potentate of Jupiter Island, made
private rod and gun club? That crossed the line when it was pro-
the facilities of the Jupiter Island Club available to
posed in 1951—and she and the Martin County Com-
officers, and built a dock just below the camp’s
mission vociferously shot that one down.
main gate to ferry them by boat to the is-
Two years later, man-about-Broadway Ed-
land—where he’d set up a USO. Even local
die Dowling, director of the original stagings
legend Trapper Nelson was drafted into
of The Iceman Cometh and The Glass Me-
service—as an MP; part of his assignment
nagerie, led a group that proposed a long-
was to keep the snake and lizard popula-
term lease on a square mile of land toward
tions down in the living quarters.
the south end of the park. His vision was to construct a religious-themed pre-Dis-
As soon as the camp was deactivated, committees, organizations, and
neyland Disneyland called Holy Land USA,
Florida politicians went to work to find
complete with a full-scale replica of ancient
a new use for the land, including migrant
Jerusalem and a series of annual theatricals
housing, which was approved for 1945, and a tuberculosis sanitarium, which never inhaled
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portraying the life of Christ. Meetings were held. Reed caption here
A lease was drafted. Money was raised. An archi-
a breath. Neither did a concerted push for
tect rendered a scale model. And the state Park
locating the new U.S. Air Force’s dream of an Air
Board gave its blessing. In late 1954 Dowling re-
Force Academy. By then, most of the buildings on site had ei-
ceived a fifty-year lease on 748 acres.
ther been torn down, moved to other federal agencies, or sold at
“That ignited my mother,” says Reed. “She made it crys-
auction. John Reed bought several for use at the Jupiter Island
tal clear that over her dead body would there be an amuse-
Club. More than a few Camp Murphy veterans contributed to the
ment park across from Jupiter Island.” In March of 1954, she
area’s post-war population boom.
again flew to Tallahassee, this time to address the Park Board.
In late 1946, Permelia Reed, a force as politically influential
“She did most of the talking,” reported the Palm Beach Post.
in South Florida as she was socially, began actively lobbying an
Under no circumstances, she stressed, would residents tol-
idea of her own. “This land was very important to our family,”
erate any development that would result in motels and night-
says her son, Nathaniel, who served the Nixon and Ford adminis-
clubs being established along the Federal Highway. Her al-
trations as an assistant secretary of the interior and chaired the
ternative? “Preserve the natural beauty of the area along the
commission on Florida’s environmental future. “My mother and
Loxahatchee River.”
uncle chartered a plane, flew to Tallahassee and met with Gov.
Thus spaketh Mrs. Reed. And so it came to pass that all these
[Millard] Caldwell. She announced that Camp Murphy would
years later, driving south on Rte. 1 from Hobe Sound toward
become Florida’s most important East Coast park. ‘But, my God,
Jupiter, instead of progressing past a passel of fast food joints,
Mrs. Reed,’ the governor told her, ’there are thousands of acres
chain motels, and neon cluttering the night sky, the lone struc-
there.’ Well, that was my mother’s point.”
ture commandeering the horizon on the west side of the high-
In June of 1947, the campsite was transferred to Florida and
way is the Jupiter Hills clubhouse.
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CHAPTER FOUR
Friends and Finances ✧
S
O, INSTEAD OF FLYING OFF,
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instead of flying off to Hawaii that fall day in 1968, George Fazio flew
to the phone. Nephew Tom was then in his mid-twenties, minding the office back in Fort Washington and attending to the nuts and bolts of the design business that bore his uncle’s name. He wasn’t
expecting a call from his uncle, and he didn’t get one; not until George got back to the office would he hear about his uncle’s find. But that’s OK. George didn’t need Tom in the loop just yet. Young as he was, Tom already understood the way business worked and how George maneuvered his way through it, and George’s first order of business was raising cash. “Financially, that was a pretty tough time,” Tom remembers, and there was Uncle George, the man out front with more hope in his
heart than reserves in his bank account and an opportunity that was burning a hole in his mind and his pocket. He needed money—now—to secure the option on the property that would buy him time to put a deal together. He was thinking—and thinking fast. With the perspective of half a century, Tom reassembles the pieces of his uncle’s process. “How do you get the deal? That was George’s priority. You’ve got to get the land first. So, the dreamer that he was, even though he doesn’t have any money, he’s gonna have to get it done somehow.” How? “He starts calling. He doesn’t call his friends”—or his nephew—“who don’t have money. That would be a waste of a phone call. He calls his friends who do.” Like Bill Ford. Who wasn’t available. And Bob Hope. Who was. George was so excited he could barely get his words out. He kept trying to explain what he’d seen and the need to move quickly.
William Clay Ford caption here.
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WITH THE EXCEPTION OF A THREE-YEAR HIATUS THAT BEGAN TOWARD THE END OF WORLD WAR II, GEORGE FAZIO REMAINED professionally fixed in the mid-Atlantic until his move to Florida to build Jupiter Hills. But his hiatus was fruitful. It burnished his reputation and added important names to his address book. After less than eight months in the U.S. Navy, George received a medical discharge in October 1944. He returned briefly to Pine Valley, then headed to California for the PGA Tour’s annual West Coast swing. In early January of 1945, he began talks with Hillcrest Country Club in Los Angeles about assuming the head pro slot on an interim basis until the incumbent had completed his own enlistment in the navy. By the end of the month, the job was his, and Hillcrest’s hierarchy couldn’t have been happier. “We consider George Fazio one of the outstanding golf professionals in the country,” the club’s greens chairman exuded. Fazio liked California; he had begun his Pacific forays just before the war. He looked as forward to the respite from Philadelphia’s winters as he did to hobnobbing with Hollywood’s golfing elite, including Hope and Bing Crosby; he joined them at Lakeside Country Club for a pair of war-benefit pro-ams. Competitively, the coast rewarded his consistency; he recorded top-five finishes in the San Francisco and Los Angeles Opens in early 1944, then, still a little rusty from the service, finished just outside the top five in both a year later. As he prepared to settle in at Hillcrest, UPI dubbed him one of “the darlings of the galleries on the west coast professional caravan,” adding that his fellow competitors “all agree the diminutive athlete”—he was all of five-foot-eight and 128 pounds—“has all the spots that go toward making a champion.” Just as he won over galleries, George enthralled the Hillcrest membership, casting a particular spell over its sparkling constituency of celebs. His devoted pupils began with Hope— he played with George regularly, too—and included Jack Benny, Harpo Marx, Danny Kaye, Danny Thomas, Rita Hayworth, Leo Durocher, Fred Astaire, and Clark Gable, who’d signed on with George at Hope’s urging. Ed Sullivan, the nationally syndicated Broadway columnist
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and later host of one of television’s most eponymously favored variety shows, even devoted a column to George’s pedagogic skills and Tinseltown popularity. “In a town that develops ‘crushes,’ ” wrote Sullivan in 1947, “violent crushes on doctors, foot-doctors, restaurant proprietors, tennis instructors and golf professionals—Hillcrest professional Fazio is the hottest thing out here. Rita Hayworth caption
Actually, he rates it, because he is an unusually lucid golf teacher.” Sullivan, a former caddie, would have known; he was a Fazio pupil himself. Benny did Sullivan one better; in the fall of 1947, he featured Fazio—as himself—on his
popular weekly radio comedy in an episode about a match at Hillcrest. “I’ve been taking lessons from him,” Benny beamed as George walked into the club’s grill room, “and what he’s done for my golf game is simply wonderful.” So wonderful, Benny boasted in a most un-Bennylike concession as George thanked him for his check, “It was money well-spent.” In service of accuracy, it would be prudent to add that the rest of the episode was conceived to prove otherwise. George left Hillcrest at the beginning of 1948, largely because his wife Mary and daughter Rosalie were homesick. When they returned to Philadelphia, George brought several trophies with him, including the California State Open, the Canadian Open, and the Crosby, as well as his abiding friendship with Hope. After a year and a half of being referred to in the local press as “Conshohocken’s freelance follower of the fairways,” George settled into another club job in 1950—as head pro of Woodmont Country Club in Rockville, Maryland, on the outskirts of Washington, D.C. In 1952, he reattached himself to Pine Valley. By then, it hardly mattered where he hung his hat, as what resided under it: One of golf’s greatest swings and an uncanny ability to teach it, and the world beyond golf recognized both. In a 1954 article that tried to zero in on Ben Hogan’s elusive secret, George was one of a rarefied selection of pros—including Claude Harmon, Sam Snead, and Gene Sarazen—that the magazine tapped for insight. How the story identified George was as instructive as his perception. It referred to him as “the pro who gives other pros lessons.” OPPOSITE: The comedians that made up the Hillcrest Country Club Round Table were caricatured by Albert Hirschfeld.
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This is the place for a caption for this photo
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Florida’s most colorful characters, a New Jersey transplant named Vincent Natulkiewicz, but no one had called
wasn’t Don Moe’s only potential
Vincent Natulkiewicz that for decades. Everybody—
customer anxious to turn this wasteland into a golfing
everybody—in Florida and beyond knew him as Trapper
Eden; Moe, it turned out, was every bit as savvy a sales-
Nelson. Since arriving in the area in the 1930s, Nelson
man as he was a Walker Cupper. Yet, as part of Dick-
had amassed a sizable swath along the Loxahatchee River
inson State Park, the land Moe was showing belonged
that had grown—bit by bit as he kept moving deeper into
to Florida; Moe had no direct connection or rights to it
the wilderness—to well over one thousand acres at its
whatsoever.
grandest. By his death in 1968, he had sold off several
But…
hundred acres of his domain to live and pay taxes, but
Pat Snow, the banker riding shotgun on this jour-
Nelson retained a giant footprint on the upper reaches of
BUT GEORGE, IT TURNED OUT,
ney, did.
the northwest fork of the river.
Snow was connected to a much larger block of
Snow represented that acreage for Trapper through
land abutting the western border of the state park that
the first half of 1968—Moe wouldn’t enter the picture
Florida’s Parks Board had been salivating over for some
until that fall—because Trapper knew him, liked him,
time. They viewed it as the piece they needed to give
and had faith in him. In the mid-1960s, when Nelson was
Dickinson State Park its exclamation point.
in his late fifties and as commanding as ever at six-feet-
That piece—almost 860 acres—had a unique nar-
two and 240 pounds, he had walked into Snow’s office
rative thrust. It belonged to the estate of one of South
carrying what looked like a parcel in his hand. It would
F R I E N D S
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F I N A N C E S
his land would be. After all, it contained the headwaters
be the key to Jupiter Hills. “He had scribbled out his will on this old paper bag,”
of the Loxahatchee and, overall, miles of riverfront and
Snow later recalled, “and wanted me to put it into proper
vast expanses of pristine wilderness that the park would
legal form. He didn’t want any lawyer involved, because
preserve. Smith asked him to consider this, too: The state
he didn’t trust them.” But he trusted Snow, who’d helped
would pay him well for his holdings, though there was no
Trapper with some earlier transactions. To ensure the “t’s”
way of coming up with a number short of an appraisal.
were crossed and the “i’s” dotted, Snow gave his rendition
Trapper gave the go-ahead. “So it looks like the coming
to the bank’s lawyers anyway. “I never let on to Trapper.”
winter may produce a big deal,” he wrote his nephew. Smith had the land surveyed and appraised and
What mattered was that the document would hold
returned with good news and bad news for Trapper. His
up in court. It would. Eventually. Concerned as he was about his health, Trapper
property was worth almost $1.4 million. That was the
was very much alive in late 1967, and still surrounded
good. The bad was that in tight fiscal times, the state
by the 857 acres he held title to, though—with commer-
couldn’t justify spending that. But Smith knew who might. His wild idea was
cial development moving closer to his land—Trapper had
fermenting.
begun sending out smoke signals of a willingness to sell off chunks here and there.
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He’d drawn nary a nibble.
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Enter Charles Smith, preparing to bite. Smith was the head acquisition agent
THOUGH PAT SNOW
was no Don Moe in terms of
for the Division of Parks of the State Depart-
golf, he knew enough to know that the land
ment of Natural Resources. He had a wild
at Dickinson’s southeast corner was destined
idea brewing, but it would be a meaningless
to become somebody’s golfing haven. But how
one without Trapper. He knew of Nelson’s
do you pry that land free from the state’s tight
openness to some kind of divesting. Given
fist? Until the grip eased, there was no place
Snow caption here
the immensity of what he had to divest,
to go.
Smith thought it worth paying a call.
What if…
Smith was a savvy operator. Aware of Nelson’s habit
Smith knew that the four hundred acres at the cor-
of greeting unwanted visitors with a hail from his shotgun,
ner of the park had been valued at a shade over $1.3 mil-
Smith left his car behind, walked quietly into the camp,
lion, only $25,000 less than Trapper’s. Yet, in sheer size
and found Nelson, the outdoorsman with impeccable
and recreational potential, Trapper’s expanse was worth
senses for sniffing trespassers, waiting—shotgun ready.
far more to the park than a scrubby swat fronting the
Smith never flinched. He pointed to the large pile of wood,
highway.
a consistent source of pride for the man who chopped and
What if…
stacked it, and asked, as if to the universe, “Show me the
Smith could bring his wild idea to pass with a solu-
man who cut a pile of wood that big.” “I cut that pile,” came Trapper’s answer. The ice
tion that both Florida and Snow—acting on Nelson’s behalf—were likely to embrace as a win for each party.
was broken, and within minutes the two were inside the
So, what if…
cabin, talking like a couple of cronies. Smith asked Trap-
They simply swapped the lands.
per to consider what a perfect complement to the park
Let whomever Snow could bring to the table buy
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HOW BEST TO DESCRIBE TRAPPER NELSON? MAYBE BY CONCEDING UP FRONT THAT IF HE WEREN’T, IN FACT, REAL, SOME screwball scribbler would have come up with him. How else to
proportions—and appetites. Bessie DuBois, Jupiter’s de facto
explain Jupiter’s own version of Sasquatch, yeti, Paul Bunyan,
resident historian until her death—at ninety-five—in 1998, had
Davey Crockett, and Tarzan? He was that much a part of the
no problem vouching for that. She remembered his early visits
landscape of his time. He hunted. He fished. He trapped.
to the inn, restaurant, and fishing camp she owned and operated
He chopped a cord of wood a day. He wrestled alligators.
with her husband John. “He would order a pie,” she told an inter-
He communed with snakes. He read the Wall Street Journal and
viewer after Trapper’s death, “not a piece of pie, mind you, but
built an empire of open land.
a pie—and he’d eat the whole thing right in front of me.” Later
Though the facts can’t contain him, the basics, meticulously supplied by longtime Jupiter resident and writer James D. Snyder in Life and Death on the Loxahatchee, his biography of
he added gallons of ice cream to his repertoire and well over a dozen eggs at a single sitting. Certain that stardom awaited, Vince headed from Mexico
the enigmatic pioneer, go like this:
to Hollywood where he couldn’t get arrested, so back he went
Fact A: He was born on November 6, 1908, in Trenton, New
to New Jersey to reconnect with Charlie and John and another
Jersey, to a pair of Polish immigrants named Natulkiewicz who
freight train—this time headed south. In September of 1931, they
attached the handle of Vincent to their
hopped off in Jupiter, established a camp
youngest son.
on the inlet in a lean-to they found in what’s
Fact B: He died of a gunshot wound to the
now Carlin Park south of DuBois Park, and
chest in the summer of 1968, at his home-
cut the Natulkiewicz name down to size.
site within the 857 acres he’d amassed since
“It just seemed to me,” Nelson explained
settling in Jupiter in 1931. Between those
years later, “that if people have a hard time
facts hangs a tale.
pronouncing your name, you ought to do something to make it easier for them.”
Best to start near the beginning, for the abiding skills that carried Vince through his
For three months, the trio did well
life manifested themselves early. As a boy,
together, trapping furs for sale to north-
his older brother Charlie, a mentor but a
ern markets. Then a darkness descended.
volatile one, showed him how to make
In December of 1931, Charles and Dykas
money trapping muskrats and otters in the
got into a disagreement that ended when
marshes around where they lived. It was
Charles shot Dykas in the back. Vince’s tes-
a skill that served Vince well. So would his knack for numbers; he had such a
Trapper Nelson caption here.
good head for figures—and the English
timony helped send his brother to Raiford prison in north Florida. Alone, Vince returned to New Jersey,
language that his parents never learned—that he would help
but the lure of the Loxahatchee had taken hold; he came back in
his father by trailing him into stores to make sure shopkeepers
1934. Following the river nine miles upstream, he found an aban-
took no advantage of him. But Vince Natulkiewicz wasn’t long
doned cabin at a bend in Loxahatchee’s upper branch. With the
for New Jersey.
exception of a brief posting to Texas with the Army in World War
His mother died when he was thirteen; he left home not long
II, this land was home until his death.
after his father remarried, eventually hopping a train west with
He built a new cabin for himself, added a boathouse and
Charlie and their friend John Dykas. They trapped their way
dock, put up a chickee hut and a water tower for the irrigation
across Colorado and Texas and then down into Mexico, where
system he installed to keep the grove of plum, orange, mango,
Vince was jailed on suspicions of gunrunning; the Federales soon
grapefruit, lemon, key lime, and pineapple trees he planted
released him, he liked to boast, because he “wrecked their food
healthy. He set traps and inspected them daily. Though he lived
budget,” a claim not completely discountable given his heroic
primarily alone—he was briefly married; “couldn’t get unmarried
75
fast enough,” he claimed—he was no hermit, at least not until
by comparison. Joseph V. Reed regularly ferried guests over from
much later. He was a swashbuckling sensation, actually, who
Jupiter Island. “To these people from up north,” recalled Reed’s
would come out of the jungle, his torso bronzed by the sun, for
son Nathaniel, “this was already an exotic experience like they’d
regular visits to town in his bandana and shorts and a hunting
always imagined the Amazon to be. But now we’d twist along the
knife lodged in his belt. The name “Trapper” found its way to
river, round a bend, and there would be Tarzan himself standing on
him naturally.
his dock with a big Indigo snake draped around him.” According to
So did the locals. They’d travel upriver to picnic with their
a 1972 retrospective in the Palm Beach Post, the daughter of one
colorful neighbor and listen to him tell stories. Soon, chartered
of FDR’s cabinet secretaries was so smitten by Trapper’s brawn
boats arrived with tourists to see Jupiter’s one-off celebrity—
and charm that during a family sojourn in Palm Beach “she would
and tourists brought opportunity. In 1938, he opened his wildly
disappear for days at a time and return home with brambles in her
eclectic “Trapper Nelson’s Zoo and Jungle Garden,” charging
stocking and a smile on her face.” She was far from the only one.
two bits admission for the exhibition and show—alligator wres-
When war broke out, he married briefly to try skirting the draft,
tling, snake charming, tall tales—that went with it. The “Tarzan
but Uncle Sam found him anyway. He served as an M.P. at Camp
of the Loxahatchee” took form.
Murphy—part of his responsibility was wrangling snakes—than as
By the end of the 1930s, his fame had so spread that the social
a scout in Texas. When he came back to Florida after the war, his
set from Palm Beach was dropping in for social calls and pho-
wife had left him for another man, taking the car he’d given her
tographs beside Trapper to immortalize their meetings. Visiting
with them. From then on, he was still known to gift women friends
Trapper became such a rite of passage that the social pages of
with cars—but only on installments, “thereby,” assured the Post,
the local papers reported on the comings and goings. The Ken-
“insuring himself of at least their periodic loyalty.”
nedys came to call. As did Gary Cooper. European royalty paid
The post-war years were a boom time for South Florida,
respects. Wendell Wilkie dropped by shortly after he lost the
and Trapper made the most of it, continuing to buy foreclosed
1940 presidential election to FDR. Boxing Hall of Famer Gene
land, as he’d begun before the war, at bargain-basement prices.
Tunney was a frequent guest; the former heavyweight champion
At its height, his holdings exceeded 1,100 acres. Three miles of it
thought Nelson’s hands were so beefy his own looked feminine
fronted the river. His zoo prospered. He kept himself buff, as
always, by cutting a cord of wood every day. He built a sawmill and a firing range. He began taking in overnight guests.
interested. He became even more reclusive. And then, in late 1967, the state approached him with
Times were about to change.
the idea of selling his land in its entirety. “The State Park,”
As the 1950s turned into 1960, Trapper hit his fifties, and tax
Trapper wrote his nephew the following March, “is indeed
burdens—over $10,000 annually—crushed him. The county
taking steps to make me an offer for my ranch.” In addition to
deemed his facilities unsanitary. Local kids mocked him. He was
money, the state agreed to let him live on the hundred acres
putting on weight. He felt trapped under a
surrounding his cabin for the balance of
cloud. Enough was enough. He closed the
his life, but when it balked at Nelson’s
camp, cutting trees to block access to it by river
insistence that he retain trapping rights
and barricading the road in. He put up a sign:
throughout the entire parcel in play,
“Danger Land Mines—No Trespassing.” Those
negotiations hit a wall.
who failed to heed its warning were turned
Where they remained until a shotgun
away by the report of a shotgun. “His eyes
blast ripped through Nelson’s stomach in
seemed to lose their sparkle,” said his nephew
July. His body, badly decomposing beneath
some years later. “He became a lonely man,
Trapper Nelson caption here.
and a rather sick one.”
the chickee hut, shotgun lying beside it, was discovered a week later when John
He tried to sell land; now he was the one
DuBois drove in to bring Trapper the mail
on the short end of low-ball offers. He finally divested 215 acres
he hadn’t picked up in a week. Though the coroner’s jury ruled
north of the river in 1964; after taxes, fees, and debts, he walked
the death a suicide, the verdict left heads scratching throughout
away with $60,000, enough, certainly, to begin carrying him
Jupiter.
through the rest of his life. But his worries persisted. He imagined
Nelson’s property became part of the park in 1969. Open
he had cancer. His health declined. He kept a keen eye on how
to the public for tours since 1977, the “Trapper Nelson Zoo
building development in Jupiter was nipping at the edges of his
District” was formally recognized for its unique cultural signifi-
territory. He tried selling off more property, but no one seemed
cance by the National Register of Historic Places in 2006.
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the Nelson land, then turn around and trade it to the state
Philadelphia real-estate family, Meinken, in his mid-for-
for the acreage in the park they actually wanted.
ties, had been the first to meet with Snow, and the first
On the morning that Moe and Snow drove George
one in on any land swap. In early 1968, he’d formed a
out to the park, Smith’s proposal had been hovering in
four-man partnership, called Florida Equities, to develop
the atmosphere, in play, theoretically, since spring. There
a golf community like Lost Tree. They’d brought in a local
were still governmental hurdles to leap and red tape to
realtor to find the right property, and by spring, he had
cut. Any final OK was still months away.
led them, through Snow, to Dickinson State Park. The
Still, even without the formalization of the land
Equities team brought out Mark Mahannah, the designer
swap, there was an urgency, a very real urgency, for
of the golf course at Lost Tree and a staple in the stable of
George to come to some sort of understanding with Moe
designers then working in Florida, for a look. If nothing
in as few heartbeats as possible.
else, Mahannah saw it as unique, but his judgment went further; golf belonged there.
There were other interested parties.
By early summer, Meinken and ✧
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his group put in their first offer for
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Nelson’s land, a lowball $750,000. ONE OF THEM
78
But Trapper didn’t say no. He seemed
was named Nicklaus.
A relative newbie to Florida,
intent on moving forward. And to
Ohioan Jack Nicklaus had added
all indications, they were moving
Lost Tree as another address to reach
forward, though they’d reached an
him at in 1967. He was just seven
impasse when the unsettling news
years into his competitive juggernaut
broke on July 30: Trapper Nelson
in 1968, still eleven major champi-
had been found dead at his campsite
onships shy of his majestic eighteen.
with a shotgun blast through his ribs.
His architectural career was on the
Any thoughts of further discussions
verge of hatching—Harbor Town, his
ground to a halt—until the coroner’s
debut effort alongside Pete and Alice Dye was a year away; he was not yet
Jack Nicklaus won the U.S. Open in 1967
the entrepreneur he was destined to
inquest was over. A month went by before the six-person coroner’s jury in Martin
become when Snow explained the potential land swap to
County concluded that the cause of death was suicide,
him, as he had already explained it to others. Snow even
but questions hung over the inquest, and those who’d
took Nicklaus to the site. The Golden Bear was more
known Nelson through the years had their doubts. The
than intrigued—but cautious. “Jack was careful not to
idea of shooting yourself through the ribs with a shot-
show too much interest,” recalled Snow, “because he
gun seemed implausible for anyone save a contortionist,
didn’t want to drive up the price.”
and while Trapper had voiced concerns to friends about
And Ken Meinken, for one, wanted to make sure
his health, he hadn’t seemed depressed or desperate. Was
that price wasn’t driven up. An electronics executive en
it murder? And if so, at who’s hands? The question still
route to the presidency of Magnavox and the vice presi-
hangs.
dency of its parent concern, North American Philips Cor-
Suicide or murder, Nelson’s death altered the course
poration, Meinken was in the cat-bird seat. The son of a
of the negotiations. The Meinken group was now talking
F R I E N D S
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with Trapper’s heirs—his two sisters and his nephew—
that Hope, a fan and a friend, took his business deal-
through Snow. The pace had slowed. Meinken was
ings, the way he took his golf—seriously. So why was he
worried.
responding with jokes? George steamed ahead anyway.
He was right to be concerned. September came and went and still no agreement; then, in October, one
Hope kept dropping one-liners. Then George reached a punch line of his own: the cost.
of Meinken’s partners, a real estate broker named Bert
“What did you say?” asked Hope.
Turner, began chatting casually with Don Moe at a party
“And I said,” said George, “well, that’s what those
at Lost Tree. As the conversation turned, as so many did
jokes just cost you. You could have said yes earlier.”
then, to conjecture around Trapper’s death, Turner let slip
But he was in.
about Florida Equities’ negotiation over Trapper’s land
When Bill Ford returned the call from his office in
and the land swap, which was not yet public knowledge.
Detroit, the exchange went back and forth like a tennis
Moe pounced as if he’d just found himself 7 down in a Walker Cup match and about to take a hole. He called Snow. Snow corroborated Turner’s story.
rally. “I found the property we’re looking for,” George exhaled when he heard Ford’s voice.
Then Moe asked the key question: Can he get in on this?
“What property and who’s looking for it?” Ford
Snow told him he could. He began searching for the right
riposted. He’d long forgotten what he’d seen as noth-
buyer. Within a few weeks, he’d found his man when he
ing more than an imaginary hunt for an imaginary golf
saw George Fazio sitting down for lunch at Lost Tree.
course in an imaginary setting at that very real dinner at
George, in return, so fell for the land Moe had shown him
Pebble Beach ten months earlier.
that he was intent on outbidding Meinken’s group for an exclusive option to try putting a deal together. Hence the
George was undeterred. He reminded his friend of the conversation.
haste in finding a phone. George’s dream could only take
“I didn’t know you were serious,” Ford conceded.
him so far. He would need a million dollars—fast—to
He continued to listen as George rolled out the particu-
take him the rest of the way.
lars, but George’s enthusiasm ran into a wall. Florida? Thoughts of swamps and alligators and topography so
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level you could land a squadron of fighter jets on it ricocheted through Ford’s brain.
the transcontinental wire relaying those
“As a kid,” he recalled years later, “I had lived in
essentials to Bob Hope in California. “George was smart
Hobe Sound and was pretty familiar with the neighbor-
enough to realize that if he could talk Hope into it,”
hood. The land was flat as a pancake, and there was no
explains Tom Fazio, “he could get the others. He had to
water other than the Atlantic Ocean and Intracoastal
get somebody first.”
Waterway. I wasn’t interested in building another flat,
GEORGE BURNED UP
His pitch had high heat. This was a great opportunity, George stressed, even better—for golf and for business—than Coral Harbor in the Bahamas, which Hope
Florida golf course with palm trees.” Fine, thought George, but that wasn’t what he’d just seen and it wasn’t what he had in mind. He pressed on.
had enthusiastically joined as an investor. But what he
“He was very persistent,” Ford remembered. George
was hearing back wasn’t encouraging. “He was telling
stressed that he was eager to assemble a group of inves-
me all these jokes,” George said, “and I kept telling him
tors to make this deal happen and had only a couple of
I wanted to tell him about this property.” George knew
days to exercise an option. “He insisted that I come down
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T H E
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J U P I T E R
ONE OF THE PREMIER
H I L L S
C L U B
ENTERTAINERS OF THE TWENTIETH
CENTURY, BOB HOPE WAS A SELF-CONFESSED GOLF NUT WHO LIKED TO point out he’s “been playing the game so long that my handicap
they looked up to find a crowd of a dozen or so curious onlook-
is in Roman numerals.” He had III holes of his own in his backyard
ers, including two policemen, gathered around.”
in Toluca Lake near Burbank, was an active member of some XX
In 1974, with George beside him, Hope put everything George
clubs worldwide, and found ways to weave golf into his comedy
had taught him through the years together into one streamlined
and comedy into his golf, shooting punch lines at the quality of
shot at Butler National outside Chicago. George was fiercely
his own play.
proud of his design work there and wanted to show it off to his
The truth is, though, Hope was an excellent golfer. He was in-
friend. At the 220-yard-over-water par-3 fifth, George hit first,
troduced to the game as a kid caddying in Cleveland, then took it
plowing a 4-wood to the back of the green. Hope took a 4-wood,
up seriously in his late twenties. He maintained a low handicap—
too, but deposited his into the bottom of the cup. It was his fifth
in numerals Arabic as well as Roman—and even qualified for and
career ace. He naturally sprung for the drinks after the round in
played in the British Amateur in 1951. Like Bing Crosby, his peren-
the clubhouse but was never charged. “His signature is worth so
nial partner on the screen and on the links, Hope wound up with
much,” said the manager that Butler National kept it as a souve-
a tournament in his name and a plaque in the World Golf Hall of
nir, a clever check-writing tactic that Hope was famous for.
Fame—as thanks for the memories of his many contributions to the Royal & Ancient endeavor around the globe.
80
A tireless trouper, he traveled with his clubs when he performed—he almost always brought one onstage when enter-
Hope liked professional golfers in general—and George Fazio
taining the troops on his myriad USO tours—and made time on
in particular. Through the years, according to a 1961 story in the
the road to play whenever the weather cooperated. He would
venerable Golfdom magazine, Hope came to George for instruc-
generally drop in for a round at Jupiter Hills a few times a year—
tion more often than he did any other golf pro. “But,” cautioned
he’d stay in the Bob Hope Suite, an apartment atop the main
George, “don’t say I taught Bob Hope to play golf. He can do
building at John D. MacArthur’s old Colonnades Beach Hotel
anything well. I think he’s had the most studious approach to the
on Singer Island—more so in the club’s first years when Hope
game of any man I taught. He tackles golf like Einstein tackled
was serving on both Florida’s Council of 100, a kind of statewide
the theory of relativity.”
chamber of commerce, and on an advisory committee of the
Beyond the lesson tee, the two played a lot of golf togeth-
PGA of America. In the be beginning, he’d play with George, head
er, on courses from Atlantic City to Los Angeles, including Pine
pro Phil Greenwald, and their mutual friend Toney Penna, the
Valley, beginning in the late 1930s, though their friendship didn’t
former touring pro who’d turned into a club-making guru oper-
cement until the ’40s. In the 1950s, Hope came to Philadelphia
ating out of a factory close by. By the late 1970s, he was coming
to help George promote a tournament, and in the early ’60s, he
by less often, and in the ’80s, less often still.
invested in a Fazio project in the Bahamas. He so wanted George
Lead Golf Professional Tom Roberts, an assistant when he ar-
to relocate his design business to Los Angeles that he went so far
rived in 1988, was awed by Hope at first sight. “He was smaller
as to establish a phone line and address for it in a friend’s offices
in stature than I would have thought, but so much larger than
in Beverly Hills, though George never used either.
life,” he remembered. “And he was always humming and happy
In 1967, Hope was still actively entrusting his mechanics to
to be here.” The last time Hope stopped by at the club, in the
George’s care when the two created a scene on a post-midnight
early ’90s, Kirk White, now the club’s director of outside ser-
ramble through Manhattan. They had just finished dinner and
vices, joined him and Penna for six holes. “He didn’t hit it very
were so deep into their golfing gabfest that they transported it
far,” White recalls. “He was just excited to get back out and see
seamlessly from the restaurant to the streets. Sports Illustrated
the golf course again.” That night, Hope had dinner in the club’s
picked up the story in a profile of the comedian the following
dining room with fellow member Perry Como and actor James
year. “As they walked,” recounted writer Alfred Wright, “they
Earl Jones.
would discuss the finer points of the golf swing and then stop
Hope remained a member of Jupiter Hills until his death in
when Fazio demonstrated his pointers. The two became so en-
2003, two months beyond his one hundredth birthday. As an apt
grossed in what they were doing they were astonished when
coda that firms his—and Jupiter Hills’s—twining circle, twenty
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five years earlier, Hope and Crosby were jointly honored for their long walk down golf’s road together with the USGA’s highest honor, the Bob Jones Award, reserved for those who best personify the living spirit, character, and love of the game that Jones embodied. In 1992, a decade after triumphantly raising both the U.S. Amateur and Walker Cup trophies—both synonymous with Jones—Crosby’s son Nathaniel joined the club. He was a member for the next seventeen years.
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immediately.”
H I L L S
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knowing that it would, Elliott told George to count on
He did.
him, too. Elliott wasn’t disappointed. “The first time I
Meanwhile, George had another call to make—to
saw it I darn near fell over,” he later recalled. “It was the
Bill Elliott, the president of the Philadelphia Life Insur-
wildest piece of property I’d ever seen in Florida.”
ance Company. They’d met in the late 1940s at Pine Val-
There would be more partners involved through the
ley. “They became good buddies”—so good that Elliott
first few years, but Fazio, Ford, Hope, and Elliott formed
drove a string of Fords that he bought at George’s deal-
the Core Four that would guide Jupiter Hills through its
ership in Conshohocken—“and good golfing buddies,”
first decade and into its second. Which, on that fall day
recalls Katherine Elliott, his daughter. They were also
in 1968, was still a fantasy propelled by a true believer’s
good partners. Elliott had invested in several of Fazio’s
true belief in himself.
golfing ventures around Philadelphia as well as Coral
Ford made it more tangible when he stepped foot
Harbor, along with Hope. “My father enjoyed golf,” says
on the property. George picked him up at the airport,
Patty Torrance, Katherine’s twin sister, “and when you
and the two drove straight to the park, strapped on snake
enjoy it like he did, you want to go to the next level. You
guards, and hopped into a jeep. Unlike the dinner at Peb-
go, ‘Wouldn’t it be fun to build a golf course?’ ” Already
ble, this Ford remembered well. “We began driving into
OF JUPITER HILLS’S CORE FOUR FOUNDERS, BILL ELLIOTT MAY HAVE BEEN THE LEAST WELL-KNOWN BEYOND HIS OWN CIRCLE, BUT HE WAS 82
the one most widely enmeshed with George Fazio, the one most
With little in the way of team sports around him, the new nine-
closely involved with George in the workings of the club in the
hole Chautauqua Country Club, on the edge of Chautauqua
early years, and the one closest to George the longest. They’d met
Lake, became his playground—and, as a young caddie, his first
at Pine Valley in the late 1940s, where Elliott was a member; he
business address—when it opened in the summer of 1914. Seven
was also on the board at St. Davids Golf Club on the Main Line
years later, it became his crystal ball; that’s when Donald Ross
in Philly. Their friendship deepened through the 1950s, and by
arrived to carve out the second nine as the young high-school-
the early 1960s, they’d become tied through the golf business.
er watched with interest from the sidelines. “He always liked
Beginning with Kimberton Golf Club, which opened in 1962, Elliott
construction sites,” explains his daughter Katherine Elliott.
signed on as a financier and adviser for George’s most important
He didn’t mind hard work either. “The family didn’t have
projects around Philadelphia: Moselem Springs, Squires Golf Club,
much money when my father was growing up,” explained Sally
and Waynesborough Country Club—as well as Coral Harbor in
Templeton, Katherine’s sister, and Bill and his older brothers need-
the Bahamas. That George would reach out to him once he saw
ed to work—even in winter. Living close to the lake, Bill cut ice and
the potential of Jupiter Hills was a gimme: He relied on Elliott and
stored it in the ice house. “It was something that he used to tell us
trusted him.
about a lot”—and something that contributed to the linebacker’s
William Elliott was an exemplar of that remarkable all-Ameri-
build then attached to his six-foot-two-inch frame.
can creature: the self-made man. “He had the knack,” recalls his
Elliott’s work ethic paid dividends. He followed his two
old friend Pete Trenham, former head pro at St. Davids. “Every-
brothers to the Naval Academy, switched to study engineering at
thing he touched turned to gold.”
Drexel Institute of Technology, then offered his skills to the
Though it would take him half a lifetime to learn the alchemy.
American Bridge Company for use on the construction of
Born in 1905, Elliott grew up in Mayville, the very toe of the
Philadelphia’s Ben Franklin Bridge. “He used to catch rivets,” says
New York boot in the southwestern-most county of the state.
Templeton. Until he missed one and it burned through his cover-
His father owned the general store. The town was so small there
alls. “That was the end of his career in bridge-building.”
were only two other boys in his high school graduating class.
And the beginning of the rest of his life. Limiting his risks, he
F R I E N D S
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thickets so wild you needed a machete to penetrate it,”
some “terrific” elevation, and a lot of Florida flatness,
he recalled in the ’90s. “Finally, we worked our way
George saw a massive canvas that his imagination was
almost to the top of the hill where the clubhouse now
beginning to fill in. “George pointed out one or two
stands. All I could see was this awful looking scrubland.
ponds below us,” Ford went on, “and said he could
I couldn’t envision anything beautiful coming from this.”
expand those and lay out a golf course around the big
George could. And had.
hill. There were smaller dune ridges and hollows, he
Where Ford saw what he called “one nice hill,”
said, which would add to the sense of elevation. It would be different than anything in Florida.” Ford’s resolve was cracking. “George was a good salesman,” he conceded, and knowing that men like Hope and Elliott were already willing to stand behind him on faith alone made the pitch look better. Ford asked if George planned to put together some preliminary plans before they got too deeply into it. George said he did. “So I went along with it,” said Ford. “I thought it
But by then, he’d begun quietly winding down at Philadelphia Life; Fazio’s 1968 call about Jupiter Hills caught him at the right time. “He needed something new to sink his teeth into,” recalls Trenham. “At Jupiter Hills, he found it.” His two great loves were his farm outside Philadelphia and golf. “This would be his perfect day,” described daughter Katherine. “Play golf in the morning. Be home by lunch time. Go out on the tractor to mow the fields. Then get on a horse and go for a ride with one of us.” He had two sons and three daughters, all adopted. went into insurance, first at The Travelers, in 1929, before mov-
Like Ford and Hope—neither of whom he’d known before
ing on to the Philadelphia Life Insurance Company five years
George put them all together at Jupiter Hills—he kept a hand-
later, rising from agent to the vice presidency before enlisting
icap in the low single digits—and shot his age for the first time
in the U.S Navy’s submarine service when the war broke out.
at 74. “He liked competition,” says daughter Katherine. “He liked
Four years later, he returned to dry land as a lieutenant com-
being outside. And I think he was drawn to the peace of it, the
mander and was named Philadelphia Life’s president in 1946. In
toughness of it—it’s really hard to be to be good at it—the con-
1957, he added chairman to his title. He had an uncanny ability to
centration it demanded, and the camaraderie. He always liked
read people. “He had a nice way about him,” Trenham remem-
the men he played with. He always played early in the day. And
bers. “He would say, ‘I don’t do business with that man. He’s too
he always played fast.” And, according to Rod Ross, his mentee
smart for me.’ That was his way of saying someone couldn’t be
and successor at the helm of Philadelphia Life, he displayed such
trusted, because you knew no one was too smart for Bill Elliott.”
a proclivity for accepting putts beyond the circle of friendship,
Under his steady hand, the company experienced an extended
his golfing pals dubbed him “Raker.”
period of unprecedented growth to become one of the top one
He was eighty-four when he died, the morning after suf-
hundred publicly traded insurance firms in the nation until it
fering a stroke during dinner in the dining room at his beloved
was bought in the late 1970s by the conglomerate Tenneco.
St. Davids.
T H E
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O F
BILL FORD INHERITED
J U P I T E R
H I L L S
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MUCH FROM HIS FATHER, BUT A QUALITY
GOLF GAME WASN’T PART OF THE EDSEL FORD LEGACY. Which isn’t to say the namesake of one of the great misfires in automotive history didn’t love the game. He did. Exquisitely. These two tales alone support that. First, when caddies at his summer home at the Kebo Valley Club in Bar Harbor, Maine, went on strike in 1941, Edsel Ford remained undeterred; he played through the pickets, carrying his own bag. Second, he was always desperate to improve; he began playing the game as a natural left-hander, switched to the more conventional starboard side, then reverted back to port. None of which really helped. Still, Edsel played on. Eventually, Bill Ford would become a less ambidextrous practitioner of the game, though no less a devoted one, even if golf stood behind tennis and soccer in his earliest drivetrain. “I always liked sports,” he’d later explain, “because they involved a democracy of talent.” That statement says a lot. Take talent. He had it in multiple fields of play. What he lacked in size and birth order, he made up for in grace and grit, both of which served him well, even if the latter at times betrayed him, luring him into unnecessary risks. Consider this assessment of his skills on the tennis court by his occasional partner, Hall of Famer Bill Talbert. “He was an excellent player,” Talbert had no trouble asserting, “but he had a problem. He would go for too big a shot before he was ready for it.”
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When it came time for his shot at Jupiter Hills, he was ready. By then, he had won much and lost much. What had come to matter to him most was more internal than business success or athletic triumph. It was friendship and family, humility and civility. The former, especially, was essential to his signing on to George Fazio’s wild dream. Born in 1925, William Clay Ford grew up in wealth and privilege in Grosse Point, outside Detroit, the youngest child in the third generation of a certified dynasty eponymously powered by the automobile. At ten, his grandfather—Henry Ford—taught him how to drive a Model T; he’d regale anyone who would listen—and who wouldn’t?—about the time he and his grandfather were stopped for speeding… and neither had a license. Charles Lindbergh gave him his first airplane ride. By sixteen, he was captain of his prep school tennis team, and by seventeen, he’d won the club championship in tennis at the august Country Club of Detroit. At eighteen, following his father’s death, he became a very rich young man on paper. After two years of Naval flight service—he was an excellent pilot by all accounts—he won letters in tennis and soccer at Yale, united two industrial behemoths by marrying Martha Firestone of the tire family—the local paper deemed the nuptials “the biggest society wedding in Akron history”—and joined the board of Ford Motor Company
in 1948, a year before he earned his degree in economics and
beside his father’s doing watercolors of fine cars. Now he was
began the preordained climb toward the executive suite ruled
going to design his father’s car! He was just overcome by the
by his older brother, Henry II, aka “Hank the Deuce.” “That’s all
enormity of it.”
there was since I can remember,” Bill conceded years later. “It
But he reached his objective; the car was a success d’estime,
never occurred to me that I wouldn’t work there. I had loved cars
though, as the most expensive American car then produced, it
ever since I was a boy.”
lost money and was quickly pulled from production. Bill Ford
He did, indeed, love cars, the way his father did, not as com-
was devastated; he felt his older brother had sabotaged him.
modities, but as objects of beauty. He was a designer at heart
It was one in a series of personal crises that drowned him in
first—though the stubborn streak that he took from the tennis
alcohol for what biographers Peter Collier and David Horowitz
courts to the boardroom made sure the family retained enough
deemed, in The Fords: An American Epic, his “ten-year lost week-
control over the company when it went public in 1956 to ensure
end.” When his new Monday finally dawned, he had made peace
Ford influence over Ford going forward. In his late twenties, he
with Ford—at least with the company—retiring as vice chairman
led the design team that brought the distinctive Continental—
in 1989 and chairman of the Finance Committee six years later.
his father’s pride and joy—back to the Ford line-up. “Bill Ford
More important to his self-preservation, he bought the Detroit
came to the task with stars in his eyes,” recalled the Continen-
Lions in 1963. “What I needed most of all,” he later admitted,
tal’s head stylist. “His earliest memories were sitting at a desk
“was something to do. I always wanted something that was all
mine and mine to do.” The Lions, through thick and thin seasons,
lowed company. When Ford played with President Eisenhower,
became that for him; he remained the club’s president until his
he insisted that the former commander in chief putt everything
death in 2014.
out, as well.
And through it all, there was golf. His Grosse Point home
Of course, given George Fazio’s recalcitrant flat stick, Ford
bordered the fifth hole of the Country Club of Detroit—spike
offered him no clemency from close range either. “Bill loved
marks from the patio to the bar testify to the legion of friends
George,” emphasized Morse. “He called him ‘Gooney.’ He loved
who dropped by for refreshments through the years—and he
to needle George, and when the two were together with Bob
kept memberships at Seminole, Cypress Point, Shinnecock Hills,
Hope, they would ride George pretty hard.”
and Augusta. “He was a very avid golfer and a very good golf-
Because Ford, like Hope, so respected and admired George
er,” maintains his son-in-law and frequent golfing companion
and his talents. “Bill saw George as an artist,” Morse went on,
Peter Morse, an Honorary Member at Jupiter Hills since 1984.
“and was appreciative of his skills. He had faith in George.”
“His handicap was between 5 and 7—and he could play to it.” He
Which is why he hopped on a plane when George called him.
had a solid short game and was a superb putter with an ancient,
“This was a labor of love—for both of them. This wasn’t a busi-
nicked-up mallet that Morse regularly threatened to steal. “He
ness Bill was in. He saw himself as a patron and Jupiter Hills was
was very competitive. We would regularly play $5 Nassaus. Even
a painting George was going to do for him.”
from six inches, he would make me putt it out.” Morse was in hal-
On an epic scale for them both.
CHAPTER FIVE
Let the Wild Rumpus Start ✧
W
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ITHIN HOURS OF STEPPING FOOT ONTO HIS FUTURE, George Fazio began assembling verbal commitments, and within ten days he’d pulled another handful of investors from a list of friends he called his “Ten Percenters.” Tom Fazio can still hear his uncle in their Philadelphia office cajoling them on the phone: “It was just raining money.” Four
of the new investors were Philadelphia-based, and one of the two who wasn’t was, conveniently,
Don Moe, who became the deal-making point man on the ground. Two weeks later—on the strength of their combined good names and a payment wired to Pat Snow’s bank as a binder—Moe had effectively muscled Ken Meinken and his Florida Equities group, Jack Nicklaus, and any other potential parties out of the picture. “The price had climbed to a million,” Meinken later explained. “Before we knew what hit us, the Fazio group had wrapped up the deal. We got hit by a freight train.” Did they ever! On November 18, 1968, Moe closed on an exclusive option from Trapper Nelson’s heirs to facilitate the swap for Fazio and friends, but his agreement only ran until February 11, 1969. The clock was ticking. Which kept Moe moving. With Moe and his savvy for Florida real estate at the helm, the overall path to procuring the property proceeded smoother than it might have otherwise, but smoothness was still relative. There were some bumps in the road. And relatives on the route. First up, Nelson’s heirs. The less than $1 million that Trapper seemed willing to take for his property was now off the table. His sisters and nephew pushed the price up, eventually agreeing to $1,306,180, an un-round number roughly matching the evaluation of the property in the park. But there was more. In addition to leaving his 857 acres to his family, Trapper also assigned them 50 percent of the oil and mineral rights underneath. That had to be cleared up before the state would agree to proceed. As did the appearance—in March of 1969—of Trapper’s ex-wife seeking a share in the estate he hadn’t left her. George and Tom Fazio caption here.
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Though Ken Meinken knew he was licked and wouldn’t
PAGE
acquire the Jupiter site, he believed in his
135
development strategy. Before the year was out,
of book
Florida Equities found an alternative a few
C L U B
course, magically decreasing the size of the land Fazio, Bill Ford, Bob Hope, Bill Elliott et. al. would take title to by 10 percent, down to 360 acres, according to state Trust Fund records, from the four hundred agreed upon. Just as magically,
mid-irons west across the North Fork of the Loxahatchee in Tequesta and pounced on it;
its $1.306 million value in the state’s eyes
on January 5, 1969, it acquired the land that
didn’t budge at all.
gave birth to the Turtle Creek Club. In 1981, Meinken became a member of Jupiter Hills, and in 1989, the club’s first treasurer.
That was one detail that George and his confreres refused to sweat. By
As for Jack Nicklaus, though he was never a serious contender for the land, as late as January 31, 1969, the Palm Beach Post was mistakenly reporting that he was involved along with Don Moe in the deal for the land swap, and in July the paper outed him—incorrectly—as an investor. Still, Nicklaus wasn’t happy that Moe had made a deal before Jack got the chance to study
then, what they wanted most was to keep momentum moving. “They could have fought,” stressed Tom Fazio, “but George didn’t want to fight it. He had the whole deal done. We decided OK. We’re
the property more carefully—and he told Moe so more than once.
not gonna get 400 acres. We’re gonna get That added another hiccup, but just a hiccup. Her claim
366,” the slightly increased number agreed on at closing
was quickly dismissed.
on May 20, with the entire tract to be held by the group in a trust agreement, at least to begin with.
Second, the swap itself. On January 19, 1969, the Florida Board of Parks
Given that what they were losing was wetlands
formally recommended the exchange and asked that the
off-limits for golf and construction anyway, 366 would
trustees of the state’s powerful Internal Improvement
more than satisfy their needs.
not full-throatedly.
Besides, they were in too deep to
Despite trustee and state Controller Fred
turn back.
Dickinson’s extolling “the beauty of the area,” as reported in the Trust Fund’s
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minutes, the Fund attached a stream of caveats, all surrounding the oil and
THE SAME DAY THE SWAP was signed and
mineral rights. Though Nelson’s heirs
sealed, a new company was born. Called
consented to quitclaim their interest,
Jupiter Golf, Inc., it was established—
the state insisted those rights first be
per a letter from C. Vernon Kane, the
appraised and official agreements signed to avoid legal technicalities later.
club’s Fort Lauderdale-based accounGovernor Claude Kirk
tant and financial consultant—“for construction and operation of a golf course
By the end of the month, the issue was laid out for Governor Claude Kirk and his cabinet.
styled as ‘Jupiter Hills Country Club.’ ” The club’s official
The governor had a straightforward question: Will this
name, as it turned out was premature, but the timing of
deal protect the Loxahatchee River? Assured it would, he
the May 20 closing with the incorporation is testament
gave the transaction his OK.
to how eager everyone—especially George—was to get
And then the state dropped another hurdle onto the
started.
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GEORGE DIDN’T HAVE TO DIVE TOO DEEPLY INTO HIS WELL OF POTENTIAL INVESTORS TO ATTRACT HIS ORIGINAL SHAREHOLDERS, nor was the money handed over as a lark. With the assurance
du Pont and a trustee of the family’s Nemours Foundation. An ac-
that each would recoup their outlay when development beyond
complished golfer and an owner of harness racers, he was drawn
the golf course began in earnest, five beyond the initial core of
to the sporting life. Before the Hills Course was completed, Dent
George, Bill Ford, Bob Hope, Bill Elliott, and Don Moe stepped
sold half of his shares to Philadelphia lawyer Billy Van Alen—a good
forward.
friend and regular golf partner—to increase the investor roll to
JIM ELLIOTT (BELOW), better known as Jumbo, the legend-
eleven. Through the 1960s, both played golf with Bill Ford.
ary track coach at Villanova—his twenty-five Olympians brought
WALLY MCCALLUM, retired chairman of John Morrell & Co.,
home six gold and three silver medals—and co-owner of a con-
one of the nation’s largest meatpackers, and a director of sev-
struction company with $25 million in annual sales; he and George
eral railroads, was an early member of Lost Tree and a golfer of
were best men at each other’s weddings and Jumbo—no relation
considerable skill brought in as an investor by Moe.
to Bill Elliott—was a founder and director of George’s Squires Golf
When the shareholder agreement—a Subchapter S corpora-
Club and a member of Aronimink, where he chaired the greens
tion—was formalized on Valentine’s Day in 1969, a total of ten
committee. Captain of Villanova’s golf team in 1934 and 1935, Jum-
thousand shares had been created. Dent and Jumbo Elliott each
bo was undefeated as a college player and came close to going pro.
had five hundred of them. George received 150 in exchange for
JIM NOLEN, a noted architect who’d designed a series of
his vision, salesmanship and sweat equity. Bill Elliott, Hope, Moe,
buildings at Temple University. The son-in-law of Hall-of-Fame
Colen, McCallum, and Nolen acquired one thousand shares each,
manager Connie Mack, Nolen was also a founder and director
with Ford controlling the remaining 2,850.
of Squires.
Each share was valued at $100, making the shareholders
JOE COLEN, a manufacturer of machined metals and a busi-
stake in the deal $1 million. The remaining $306,180 required to
ness associate of Bill Elliott’s.
complete the purchase and land swap was financed through a
ALFRED DU PONT DENT, a grandson of philanthropist A. I.
mortgage held by the First Bank of Jupiter-Tequesta.
Caption here.
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Caption here for this land map.
In truth, he already had. For months, on and off between working on other
How do four hundred acres suddenly turn into 360?
projects, he and Tom had been doing what architects
Let Tom Fazio explain. Before Florida could sign off on
do. Back in Philadelphia, Tom Nolen, one of the original
the swap, the state required that the boundary lines as
ten investors, had assigned a team from his architectural
surveyed be reviewed and approved. Three boundaries,
firm to draw up a detailed topo map as a guide to work with. “After the option was signed for the Jupiter Hills land,” Nolen later noted, “George, nephew Tom, and I would meet at Squires, where George was living at the
of course, were fixed—by Tequesta Park, the highway to the east, and the railroad tracks on the west. The northern boundary was only as solid as the ribbons and stakes that were marking it. “They flew over in a helicopter,” Tom says, “and saw the stakes,” which were just beyond
time, to go over plans.” Notations on paper morphed into
a series of lakes above what’s now the ninth tee, which,
three-dimensional life as the Fazios kept walking the land,
from their vantage point aloft, was one lake too many.
brainstorming the possibilities, imagining the particulars,
“One of the guys said, ‘We don’t want to give them that
marking the access roads, and siting the clubhouse. By
lake. We want that lake.’ So they moved the stakes inside
the time the land deal had signatures, the Fazios had their routing. “We knew we were going to have two golf courses at some point,” explains Tom, with “some point” still a nebulous concept. “So it was, ‘Let’s put a golf course over
the lake, changed the line on the survey, and that’s how it came to be”—when all was said and done—“366 acres.” The club was later able to repurchase some of the land that it lost.
there where the hills are, because we’re not gonna have any
routing. Naturally, George, did far more than ride shot-
houses there.’ ”
gun; he supervised, participating actively and keeping
And that’s where the Fazios dug in.
his iron grip on final say-so. Just as naturally, uncle and
It was very much a family affair—and a para-
nephew didn’t always see eye to eye. “George won every
digm shift in the family dynamic as George entrusted
battle,” concedes Tom. “No matter what the discussions
his nephew with the a good portion of the preliminary
were, George won, because he was in charge and he took
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In early September 1969, Don Moe reported to the investors that the Martin County Board of Commissions granted the burgeoning enterprise’s zoning application on the northern 185 acres. Included was the OK to build a clubhouse, rental apartments, and condominiums on the twenty-five to thirty acres of hilly terrain between U.S. 1 and the golf course. As for the remaining 181 acres, Moe’s memo—issued on “Jupiter Golf Club, Inc.” letterhead— informed them that zoning “would be requested when development plans for this tract are finalized.”
charge.” Working together, they produced drawings and
so much more than just an investment to him.”
sketches—all sadly victims of time, moves and a 1980
Still, he kept his perspective; his years running Phil-
fire in the clubhouse. In October, with everything in place
adelphia Life Insurance had instilled that in him. So had
and the grass taking hold, Tom drew the detailed topo
his previous ventures with George. He was the steadying
map that now hangs in the clubhouse entry hall.
hand on George’s shoulder throughout, working to keep
Much can be overlaid onto 366 acres, and much,
him on his $400,000 construction budget and guiding
of course, would, but for the time being, every concerted
him through the twists and turns of what was feasible
effort was directed at the details of the
and what wasn’t in getting a club like
course George imagined when he first
they envisioned up and running. “The
saw the land. Though the rest had to
thing that always made the deal really
wait, the pesky details attached to own-
interesting,” explains Tom, “was that
ing 366 acres—like zoning, permits,
the plan was for the investors to even-
dollars, and sense—were never completely out of sight, out of mind. With a mortgage to pay, interest was accruing.
LOOKING BACK from the perspective of a half century, Tom Fazio continues to marvel at the synergy gen-
tually get their money back down the road when rest of the property was developed.”
If the engine driving George was
erated at the start by his uncle, Bill
How far down the road? For
fueled by a desire to build the best
Ford, and Bill Elliott. “The most im-
the time being, George, Ford, Elliott,
golf course he could—his Pine Valley,
portant part of George’s vision—be-
Hope et. al. were content to concen-
his Champions Club—with all other considerations secondary at best, the governor installed to keep him from hurtling off the road was the acceptance, however reluctantly, that it
side the vision itself,” Tom explained, “was that George had somebody who was committed to paying for it in Bill Ford and somebody in Bill Elliott who knew how George worked and knew how to talk to him.”
would be the considerations ancillary
trate on the Hills Course and let the details of the development-to-come come when they came. For months, the Palm Beach Post dropped hints at what might be coming: a golf course and condo development, a semi-pri-
to building that best golf course that would make the
vate course with apartments, a mix of private homes and
endeavor possible. Though Bill Ford was the club’s prin-
a golf course a la Lost Tree. It was all speculation and
cipal financial mover, Bill Elliott was its philosophical
it was all fluid, including the possibility—floated among
shaker and keeper of the practicalities—and he was into
themselves—that the property south of the first course
it. He stayed in his apartment on Jupiter Island through
might simply be sold off. In July, the Martin County
most of construction. “He went over every day,” remem-
Planning and Zoning Board entertained a proposal, put
bers his daughter Patty Torrance. “He took us over when
forth by Don Moe, for a golf course and apartment com-
we visited to see what they were building. He was very
plex. That would evolve, too.
proud of the whole project. He was enmeshed in it. It was
But George was eager to get started.
Tractors began clearing the thick vegetation on the Dunes in may 1969/
Now.
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lay. He paid attention. “When I got in those dunes,” he later said, “I didn’t have to create at all, just hold what I
“GEORGE WASN’T the kind of guy who would take a lot of time to think something out,” says Tom. “He was an action guy.”
found.” While working to solve the golfing conundrum that they posed.
The configuration of the property welcomed that,
“A flat piece of land,” George would explain,
emitting clear signals for how to use it most effectively
“you’re yourself. Here you’re not yourself. When you
and efficiently. Broadcaster Jack Whitaker distinctly
deal with nature that is so pretty, you get butterflies in
recalls feeling some of those signals through his poste-
your tummy when you think, ‘My god, am I going to ruin
rior on a visit to the site before shaping. “George drove
this?’ You have some sleepless nights. You don’t want to
me across the rough terrain pointing at excitement with
look at yourself in the mirror and say, ‘Oh, my god, I
each new feature he would create,” Whitaker remembers.
wish I had left this alone.’ It’s that type of land.”
“He kept saying we’ve got more elevation here than any-
Land that was defined clearly by the east-west dune
place in Florida. It was the bumpiest ride of my life.”
ridge on its northern edge. Unveil the mysteries that lay
And a ride many others would accompany George on.
hidden in plain sight and the rest would take care of itself.
The perimeter was locked in—by the railroad, the Federal
“That was the key,” says Tom. “It’s the hilliest land.
Highway, Tequesta Park, and County Line Road, and the
How many holes can we put there and where can we put
state park—so there were no ideas of bleeding past the
them? Those were our big questions.”
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IN EARLY MARCH 1969, the Palm
removed them, some heavy machinery rolled in to begin
Beach Post not only reported that “Moe
clearing, but since the site was still technically controlled
and his associates”—meaning Fazio and his friends—were negotiating the land swap, the paper also provided the first assessment of the land itself, at least in terms of golf. “It’s
by the state, the process was slow, more mindful than a wholesale sweep. Scrub was expendable; hardwoods weren’t, at least not yet. Jim O’Brien, who’d surveyed the
a hilly and wooded area,” wrote George Voorhis in his “Golf
site for the state, was brought in by the club to reprise his
Scene” column, “a bit of a departure from the norm of Florida
role. In the 1990s, he vividly resurrected the moment he
courses. Moe termed it a golf course builder’s delight,” adding
saw Moe clambering through the brush, so out of breath
that the course would be, not entirely accurately, semi-public
that his face had gone beyond blue towards purple, to
and part of a housing development.
stop one of the bulldozer operators from removing a tree that was still state property. As one of the preeminent
Even before the club was incorporated, the Fazios dug in.
real estate men in the neighborhood, Moe knew the rules. As one of the partners in the club, Moe was not about to skirt them.
Literally. Carefully. Preliminarily. Given the land’s past life as part of Camp Murphy’s shooting range, its sweep was riddled with spent rifle shells, thousands and thousands of them, both on the surface and embedded in the sand below. Once work crews
George enjoyed taking visitors for rides over the humps and bumps of the construction site, and several of the original investors availed themselves of that adventure. So did crooner and TV star Perry Como. An avid—and excellent—golfer, Como had known George since George’s sojourn in Los Angeles, and he was playing the occasional round with fellow entertainers Bob Hope and Bing Crosby even earlier. A resident of Jupiter Inlet since 1958, Como called Tequesta Country Club his golfing home, and he regularly teed it up at Lost Tree and Seminole, too. At Tequesta, he often partnered with fellow member Toney Penna. A four-time winner on tour—he beat George to take the 1937 Pennsylvania Open at Merion—Penna segued from a successful playing career to become one of the nation’s master clubmakers, operating out of his factory in Jupiter. Como was a vice president of Penna’s company; Hope was a director. One of Penna’s most popular clubs was the Como model putter, which the entertainer wielded expertly wherever he played, including the putting green on his Jupiter Inlet lawn, a surprise gift from his wife built under Penna’s supervision. Though Como wasn’t an investor at Jupiter Hills, as a friend of Fazio’s, George made sure he saw it early—and often. “While he was building it,” Como recalled, “George used to drive me around in a jeep and try to explain where all the greens and fairways would go, but I had no idea what he was talking about.” Which didn’t deter him from becoming an active member for the next twenty-six years. “Ah, Mr. C,” sighs former clubhouse chieftain Tom Horal. “He had two speeds: slow motion and dead stop. There was never anybody smoother.”
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With the swap finalized, construction began in earnest under two extraordinary craftsmen: as project supervisor, Jay Morrish manned the helm in the field working
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when the two get together. The kind of stuff that can be shoved around like a ninety-six-pound weakling.
closely with shaper Lou Capelli, who’d been assisting
“If I had to pick the easiest golf course in our port-
George from George’s architectural infancy, to transfer
folio to build physically,” says Tom, “it would be this
marks on paper into formations on the ground. By the
one.”
end of August, the substructure for the new fairways,
Since sand is easy to move, it’s easy to mold. Its
greens, and tee boxes was in place—though none of it
porosity means that drainage would never be an issue at
had yet found its way to the dramatic dunescape at the
Jupiter Hills the way it was on the thicker bases of soil
northern border. By mid-September,
and clay that George had worked on
the watering system—separate lines on
in the north. Conversely, its ability
opposite edges of the fairway for better
to compact when it gets wet actually
reach than a single, centerline system—
makes it easier to shift—and work
was operational, and the three-week
in—when it rains.
sprigging operation that turned a con-
JIM O’BRIEN was a master surveyor
struction site green could begin.
who picked up stakes in Boston and
From the first spade of dirt to the final clump of grass, there were decisions. Lots of decisions.
put them down in Florida during the Depression. When he wasn’t manning his transit, theodolite, and compass, he had an active and fulfilling alterna-
And this wasn’t just any sand. This was the gold standard—and they’d hit the mother lode. Tom calls it sugar sand. “It was like pushing butter with a knife,” he says. You want to float a green? Just
tive existence—as an entertainer. On
And the site took on a radically
stage, he acted and directed in the-
push up the sand and grade it off, then
different look. As construction pro-
aters along the Palm Coast. Behind
spread around some colloidal phos-
gressed, only two of the site’s gumbo
the microphone, he co-hosted
phate as a water-holding agent to help
limbo trees remained standing, and the
Jupiter’s first talk radio show on
grow grass.
native vegetation in place for so long made way for a new arboreal invasion of live oak, silk oak, laurel oak, acacia, mahogany, eucalyptus, and a variety of pines punctuated throughout by bottle-
WRYZ. Behind the typewriter, he wrote commentary for the local newspaper, The Beacon, often in sup-
You want to bend a fairway? The sand will be your friend. Insert a tee? Ditto.
port of the rights of migrant workers,
Who can’t appreciate that?
of whom he always considered him-
Perhaps only a crewf aced
self, as a native Bay Stater, to be one.
with
brush, periwinkle, oleander, hibiscus, and plumbago. With George, the never-satisfied tinkerer at the helm, some of those decisions would be made, revisited,
the
one
overall
disadvan-
tage of the sand: During construction, jeeps andbulldozers regularly marooned in the soft cushion bordered on farce.
and then made again. And again. Because George, the artist, had not only found his canvas, he had also found—
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beneath the original vegetation—his medium. Sand.
BY SHREWDLY SHIFTING the sandy footing, the substruc-
Golf’s magic mixture.
ture upon which the skin of the golf course would drape
The kind of stuff that does wonders to a golf course
quickly took shape, and the genial cooperation of the
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choosing not to level landing areas; if that produced uncomfortable uphill, downhill, and sidehill lies, well, that’s the golf George grew up with before more modern practitioners of the endeavor decided that fairways, tautologically, should be fair. Fill became a reliable ally. Taken from the sand dug out to create the irrigation pond in the triangle scribed by the first, fifth, and sixth fairways, it helped them hoist apexes throughout. It also pragmatically lifted the summit of the property several feet to begin manufacturing the pad that the clubhouse would one day sit on, as well as contributing to what would become the first tee.
George Fazio had an eye for hard work-
“We knew that the starting point,” says Tom, “was
ers with talent; he found one in Jay Moorish. Not long out
to be the highest point on the hill with the clubhouse
of Colorado State University with a degree in horticulture,
overlooking the ocean someday.” Someday. But not yet,
he turned to a career in course design, apprenticing for four years with Robert Trent Jones—he was on the crew that built Spyglass Hill—before signing on with Fazio in 1967. Post Jupiter Hills, he turned to design, most prominently by joining forces with a pair of fair golfers—Jack Nicklaus from 1973–1983, then Tom Weiskopf from 1985–1999—to produce layouts like Alabama’s Shoal Creek and Colorado’s
because finances dictated that for the foreseeable future, the entry to the course would be off Old Dixie Highway with temporary trailers doing the duties until a clubhouse could rise. “But we reserved the spot for it.” Then off they went in search of eighteen green sites and the tee boxes for them.
Castle Pines with Jack and Troon North in Scottsdale and
From the start, a pair of holes presented themselves
Loch Lomond north of Glasgow in Scotland with Weiskopf.
so clearly that the Fazios have never tried rearranging
Moorish may not have had a game to match the champions he worked with, but he certainly had a designer’s mind. “You don’t have to be the world’s best player to be an architect,” the president of the American Society of Golf
them, nor have they had to. They formed a short corridor hemmed into an opening between the railroad tracks on the west and the vestiges of the continuation of the Old
Course Architects from 2002–2003 insisted. “You just have
Dixie Highway to the east. What the Fazios saw was so
to understand what the golf ball’s going to do.”
strategically beckoning and aesthetically sound that they immediately identified what became their 11th and 14th
substructure encouraged the Fazios to ratchet up the
holes. In terms of design and the design process, they
drama already in situ by manually twisting the words
formed the hinge to fan out from, to establish a style, and
of Isaiah to exalt the hills and lower the valleys. “The
to set a tone.
theory,” explains Tom, “was always keeping the highs
This sliver became their northwest passage.
high and the lows low. We accented them by raising the
“From a golf design standpoint,” Tom emphasized,
highs.” Though not completely. “We had all the hills we
“this was an automatic for us. There were so many things
needed. If anything, we had too many hills. We had to
that were logical, and this was one.” The Old Dixie
knock some of them down, which is a nice problem to
Highway veered away enough from its parallel path to
have in Florida.”
the railroad tracks to open up a short thoroughfare bifur-
As for the lows, they let them fall where they may,
cated by the east-west dune ridge that the road traversed
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before George opted to put an end to it south of the ridge
level land around it. Unlike working in the dunes, they
when the maintenance shed went up. “There was just
could create whatever they chose to, and there was just
enough space to put in two par 3s, one going one way,
enough width between the railroad and an AT&T ease-
one going the other,” playing downhill in opposite direc-
ment that ran through the property to lay down a pair
tions with their entrances back-to-back on the ridge, one
of parallel holes—the current par-4 second and par-5
with the prevailing breeze, the other against, depending
fourth—as well as the par-4 12th. With its tee box beside
on the day and season. “When you back up par-3 holes,”
the 11th green, the 12th hole was enlisted to forge the
George would explain, “you take maximum advantage of
first link between the dunes and the flats.
the playability of golf.” Logic—and playability—continued to guide them. It guided them to the practice range and the more
“Now we’ve got five holes,” says Tom, “and have only a 13-hole golf course left to build.”
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each other, but they respected and appreciated each other. Theirs was a friendship built on mutual understanding.”
IF THAT MATH sounds impeccable, it still took a mulligan
And a loyalty fostered over years of competitive rounds
for it add up correctly.
played together.
Once George was satisfied with the routing, he
Each found in the other qualities, both inward and
called Bill Ford at his home on Long Island. He was eager
outward, that the fickleness of birth and fate had with-
to show his partner how the course was shaping up. The
held from themselves. For George, while Ford’s name
encounter resulted in a sublime tale—embellished per-
represented wealth and standing, the man who carried
haps—that Ford never needed much prompting to tell.
it stood for modesty, lack of ego, a broad generosity of
“He loved it,” emphasizes Peter Morse. “It captured their
spirit, a willingness to trust, and—the trait that the others
relationship so perfectly.” The dreamer in George—and
contributed to—an almost ingenuous eagerness to jump
Ford, who so loved to needle him.
on board for a good ride with a good friend. Ford was a
“You have to understand the real affection these men
good enough golfer, certainly, to value George’s mastery
had for each other,” Morse continues. “They loved to kid
and understanding of the game. As a Ford, he knew an
Like most architects juggling more than one project at a time, George wasn’t a full-time presence on site, and he hadn’t been one in some time. Tom became that presence for George at Waynesborough; they understood each other and had developed a shorthand. With several projects on the drawing boards, Tom added Moorish in 1967. “He became our person in the field living on site and supervising construction at Jupiter Hills,” says Tom, “the same thing I would normally do, but we were doing multiple golf courses at the time”—the preliminary planning for Butler National (right) outside Chicago and Rio Mar in Puerto Rico, the construction of twenty-seven holes for Hugh Hefner’s Great Gorge Playboy Club Resort in New Jersey, and actively discussing the course for a club, never built, on the north shore of Long Island that would have featured Ken Venturi as its golf pro, five-time Wimbledon champion Tony Roche as its tennis pro, and Mr. Billiards himself, Willie Mosconi—he once ran 526 balls in a row—overseeing the pool room. “We were growing the business in those years,” said Tom. By then, too, George had begun to rely on Tom’s growing skills as an architect. For all practical purposes, Tom had become his uncle’s junior—and still silent in terms of credit—design partner.
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George incorporated one of golf’s more novel concepts on the original incarnation of the 16th hole. “George loved being in the field,” says Tom. “He would walk and look at something. One day during construction George saw something new on top of a dune. ‘Let’s put a green here.’ Again, because of the sand, it was so easy to build here. So we also put in a second green on the hole.” George liked each so much that he kept both, giving golfers an alternative; they could either play the relatively straight, heroic par 4 as George first imagined with its second shot rising into the dune, or opt for a significantly shorter hole with a second shot pitch to an elevated green that served as the terminus of its new severe bend to the right. Each alternative had its own demands. Not surprisingly, George found his rationale for the idea at Pine Valley, where the ninth hole featured a pair of greens, the original, on the upper left by George Crump, and a second, to the right of it, laid in by William Flynn in the late 1920s. To firm this family circle, Pine Valley’s short par-4 eighth hole also has two greens, the tiny Crump original on the left and the even tinier putting surface on the right, created in 1986 by … Tom Fazio, Pine Valley’s consulting architect for decades.
exceptional salesman when he saw one. Beyond that, he
recalled, “but after studying it for a while I said, ‘George,
admired the free spirit, the flamboyance, the dreamer, and
I think people will score well on this course.’ ” George was puzzled.
the skill.
Ford looked at him dead seri-
Each filled in the blanks of the
ously. “It’s a great par 68.”
other. “Bill had faith in George,” says
He looked at the layout. “What
Morse. “He never looked at Jupiter
are you talking about, Hot Dog?” he
Hills as a business. It was his labor of
countered looking directly at Ford.
love. George was the artist. Bill was the patron. This was a painting that Bill wanted George to do for him.”
THE ABILITY of the course to drain has paid dividends over half a century, never more so than in the 2018 USGA Amateur Four-Ball
Then he turned back to the layout. Par 68? This is no par 68. Par 71. Score well? This is no pushover. His eyes
Championship, the second national
met Ford’s again. This time Ford was
vas with all the requisite elements. That
title to be contested at the club. More
smiling.
he found one missing was too much to
than a foot of rain fell on Jupiter Hills
pass up. The needle was in wait, as it
during the championship week in
were only 17 holes on the design.
always was between these two, when
late May. “Thank goodness we were
He called in his wife and children to
Which meant Ford expected a can-
George arrived in East Hampton in late spring with several boxes in the back of his car that he was eager to unpack and display for the whole family. “He had cut large models of the holes from plastic,” Ford recounted
on this golf course on this piece of property,” says superintendent Steve Ehrbar. “There wasn’t a local golf course that was open for play during
He revealed his rationale: there
double check the math. “It was very funny,” said Ford, “and typical of Fazio. Only George could do some-
championship week.” The contes-
thing like that. He recovered pretty
tants agreed. “It was like magic,”
fast by saying it was just a detail. They
one enthused.
would put a little par 3 at the south end of the course.”
years later, “which looked like a giant jigsaw puzzle.” Commandeering the Ford living room,
They did.
George rearranged the furniture to accommodate the
But George wasn’t happy with his original design
fit of his golf course facsimile. “It looked terrific,” Ford
for it. “I thought we had 17 good holes and a nothing
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par 3,” he later admitted. Moorish found the fix. During
routing was marked and ready to go. “We knew where
construction, he struck water. So he dredged a pond, leav-
the holes were.”
ing a small island in its midst, then reset the green on a rakish new angle. Both Fazio and Ford agreed that a
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forgettable add-on had been turned into memorable piece of the whole.
WHEN THE Palm Beach Post’s Jack Thompson came out
Despite omitting a hole, the build offered few hur-
for a tour with George, Moe, and Moorish at the begin-
dles. As an architect who preferred letting the land dictate
ning of summer 1969, he found what looked very much
to him rather than him imposing his will on it, George
like a construction site. Which it still was. George pre-
was happy to let the routing disclose itself, channeling
dicted that the course would open for play in December,
through Tom. The dunes, of course, spoke loudly, though
and that it would be “the best golf course that men can
the majestic dune at the northeast corner that would
make and money can buy.”
later yield the seventh, eighth, and ninth holes was left
Moe was a bit closer to the vest. He refused to be
untouched at first. George believed its maximum value
pinned down on what else might sprout from the land,
lay in real estate, and he originally marked this swath for
in part because he didn’t know. He also told Thompson
“villas.” He would revise that thinking. “The golf course
that it was too early to identify any of the other partners,
got built so fast,” says Tom. They’d done their home-
though he assured the reporter that they were prominent
work. When the deal with the state was finalized, their
men. Rumor had it, suggested Thompson in print, that
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Hope and Nicklaus were likely on the roster. So much for rumor. Still, a half truth trumps no truth at all. What sat firmly in the camp of unchallengeable fact was the deep connection George displayed for what was taking shape around him. “I love this place,” he unabashedly told Thompson, adding that he’d soon relocate his offices to his new neighborhood and leave Philadelphia in his rearview mirror. Then Thompson asked George and Moe where they planned to draw their members from. They “only chuckled at the question,” wrote Thompson, but George amended his titter with an explanation. “We’re in no hurry to develop the club,” he assured. “We’re going slow and will do it right.” Yes. And no. They were in no hurry. But they were moving faster than George was willing to let on.
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S T A R T
[ADD TOM’s DESCRIPTION OF THE COURSE HERE FROM THE ORIGINAL BOOK. ]
CHAPTER SIX
What’s in a Name? ✧
O
N SEPTEMBER 9, 1969,
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Don Moe sent a letter to his fellow investors with good news—the
club had its first manager—and bad—the proposed $500,000 loan from the First Bank of Jupiter-Tequesta didn’t work out. Though the bank, which held the mortgage, had approved the loan, it decided to double the interest rate to 15 percent. In the eyes of the
five owners who’d participated in the negotiations—Bill Elliott, Jim Nolen, Wally McCallum, Moe, and George Fazio—the bank had stuck a gun to their heads. They voted unanimously to reject the terms, temporarily advancing the club $76,000 from their own pockets as a bridge to tide them over before they could secure a $100,000 loan—personally guaranteed by Elliott
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and McCallum—from the Bank of Palm Beach and Trust Company in October. Before the end of the year, the founders would each have to pony up an additional 25 percent for continued development of the club when the bank refused to extend further credit. They had no option. Bills were mounting and the club had run out of funds. On the bright side, there were other banks to go to. On the brighter side, Howard Everitt, the man George tapped to manage the disparate pieces of the enterprise, was the right man in the right place at the right time—and the only man George wanted. Lured over from Pine Tree in Boynton Beach, Everitt began at Jupiter on August 1 of that year, arriving as part of a packaged deal; his wife Edna signed on as his secretary. “As a team,” wrote Moe, “[they] have been active in golf club management for many years.” By way of introduction, Moe went on to catalog a pair of Everitt’s previous postings— club manager at Oakmont and manager of golf projects at Shawnee-on-Delaware. He added this, too: “Howard is also the finest golfer in Club Management in the United States, if not the world.”
ABOVE: Howard Everitt caption here. OPPOSITE: This is dummy copy.
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AS WITH SO MANY GOLFERS OF HIS GENERATION, HOWARD EVERITT’S ODYSSEY FOUND ITS ROOT IN THE CADDIE YARD, THOUGH IT was a blossoming romance with the game that propelled him there in the first place. “When I was about ten,” he recalled in the late 1930s, “I used to bang a golf ball around with an old stick. Not a golf stick, but a branch. We boys all had a yen for golf, so we fixed up a two-hole course in a field near my home.” After school, he’d play those two holes every afternoon—until he discovered something better. Which he did—at Manufacturers’ Golf & Country Club, not far from where he grew up in Glenside, just north of Philadelphia, and within hailing distance of where George began at Plymouth. When Everitt wasn’t caddieing there, he was playing. By the time he was twelve he was breaking 90. By fifteen, he’d
106
Cary Middlecoff and Howard Everitt relax on the lawn at Baltusrol
won three consecutive caddie championships and had qualified
after firing course reocrd 68s during the 1946 U.S. Amateur Championship.
for his first Philadelphia Open. It only got better from there.
Baltusrol’s Lower Course set earlier in the opening medal round
A long hitter with deft command of his putter, Everitt turned
by Cary Middlecoff. He then dusted two-time Amateur cham-
pro at sixteen. While spending the next several years as an
pion Willie Turnesa in the first round before falling to Middlecoff,
assistant at Manufacturers’, he worked his way up the leader
who’d left Augusta that spring as low amateur in the Masters.
boards of local tournaments; in 1935, at nineteen, he ran away
Between 1946 and 1961, Everitt amassed a trio of Philadelphia
with the district’s assistant professional title, outdistancing the
Amateur titles, two Pennsylvania Amateur crowns, and a pair of
runner-up—twenty-two-year-old
runner-up finishes in each. He also played in eight U.S. Amateurs
George
Fazio—by
eight
strokes. Everitt briefly hit the road in 1936, but realized that
and the 1946 U.S. Open.
the touring life was not his métier. Acknowledged as one of
Supporting his golfing jones through a mixed bag of careers—
Philadelphia’s five best sticks of the time, he returned to the
from selling scrap metal to managing a distillery—Everitt
amateur ranks shortly before World War II. His playing career
played the bulk of his competitive golf out of Atlantic City
hit warp speed when hostilities ended.
Country Club through the largesse of his old friend Leo Fraser.
In the first post-war U.S. Amateur, Everitt took advantage
In the early 1950s, he settled in to a long stint as publicity direc-
of his late draw into the field to tie the competitive record on
tor for Fred Waring and his resort, the Shawnee Inn & Country
That was no exaggeration; Everitt could play with
history with Pine Tree and its founders. He started with
the best of them, had played with the best of them, and
them when they began in 1962, and he’d helped them
had a shelf of hardware to prove it. Together, he and
mold the club into the golfer’s sanctum it became with
George had history. The two began knocking heads
its Dick Wilson golf course and a membership that
on Philadelphia’s fairways in the 1930s and had been
included two of the game’s greatest: Sam Snead and
golfing friends—and rivals—ever since. Once George
Louise Suggs. In late 1967, the heady lore of Oakmont
decided Everitt was his man, George proceeded to
and an upcoming U.S. Amateur there pulled him to
cajole him into leaving the security of Boynton Beach
Pittsburgh, but he was back at Pine Tree in January of
for what was still nothing more than a start-up.
1969. Though he’d barely resettled, George was hard
What a complicated decision this must have been for Everitt. Just as he had history with George, he had
to say no to. So here he was, just over a month on the new job,
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Club in the Poconos, which hosted the 1937 PGA Championship.
new golfer’s club in Boynton Beach—Pine Tree—asked him to
One of the nation’s most popular bandleaders, Waring and his
be their first manager in 1962, he was ready. With Sam Snead,
Pennsylvanians chorale recorded a succession of hits dating back
another old friend from the 1930s, among the members, Everitt
to the 1920s. In his spare time, he invented the Waring blender.
felt at home.
Whatever time was left, he devoted to golf. Finding a good golf
Until Oakmont beckoned. In 1968.
partner in Everitt—they’d teamed successfully in several ama-
For a man of golf like Everitt, the idea of managing a club
teur events—he brought Everitt to Shawnee. The two got along
so steeped in the game’s history—the 1969 Amateur and
splendidly; each played a role in one of golf’s most indelible
the 1973 Open both loomed—was too enticing to pass up. But it was more than he’d bargained for;
courtships. In 1954, Waring invited Arnold Palmer
he returned to Pine Tree within a year.
to Shawnee for the prestigious tournament
“It was a challenge,” he said of Oakmont,
he put on every November. Afraid that the
“particularly with a national tournament
newly crowned U.S. Amateur champion
coming back this year. It was back-breaking.
would demur, Waring asked Everitt to step
I found myself working fourteen to sixteen
in. Everitt knew Palmer well; they’d play
hours a day some days—six days a week.”
Atlantic City together often during Palm-
He told Oakmont’s brass he wasn’t right for
er’s stint in the Coast Guard. When Palmer
this. They understood.
showed up in the Poconos, he was instantly
He was back at Pine Tree for less than a
smitten by the young woman Waring put
year when George applied his full-court press.
in co-charge of entertainment beside his
Winnie and Arnold Caption
own daughter Dixie. Her name was Win-
It worked. Everitt began on August 1, 1969, and stayed at Jupiter Hills until 1973, when club
nie Walzer. Palmer asked Everitt who she was; Everitt told him,
member Red Harbour, with George’s blessing, asked him to relo-
then had Waring’s secretary introduce them properly. “It was
cate once again—to the Chicago area, to steer Butler National,
love at first sight,” Everitt maintained. Turning pro right after
which the Fazios designed and Harbour helped found, through
the event, Palmer played the Miami Open then rushed back to
its early going. Back in Florida in 1974, Everitt shifted careers,
Shawnee. Everitt set up a game for him. After eighteen holes
opening a restaurant in Boynton Beach—and qualifying for three
with Winnie walking alongside, he proposed. They married
U.S. Senior Opens. A regular presence at Jupiter Hills into the
before the year was out.
1980s, he was even featured in a promotional video made in 1983
Over time, Waring led Everitt through the ins and outs of the
to promote the club and its real estate development. He died,
golf business and club management, eventually assigning Ever-
at 81, in 1997, and was inducted into the Golf Association of
itt oversight of Shawnee’s golf projects. When the owners of a
Philadelphia’s Hall of Fame fifteen years later.
penning a missive, which Moe attached and mailed
see some of the individual holes as they are laid out.”
off with his own. “While our immediate interests,” he
He reported that George had engaged a professional
emphasized, “lie in the completion of the golf course,
photographer, as well; pictures filled a book of 8x10s
numerous other important items of concern are now
that would remain on display in the club’s temporary
receiving attention.” Like a building to store equip-
office at 30 Tequesta Drive. Now sadly lost, “This
ment. A temporary clubhouse. A shed for carts. And a
album,” Everitt assured them, “is a permanent part of
roadway into the playing area.
the Club’s record and will show the progress since the
He’d also been taking photographs “so that
original dozers started clearing the property back in
you”—his eleven overseers (up from the original ten
May.” Imagine leafing through it today. Thankfully,
now that Alfred du Pont Dent had sold half his inter-
some of the photos found their way into the club’s
est to Philadelphia attorney Billy Van Alen)—“might
twenty-fifth anniversary history.
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On October 22, Everitt sent out a follow-up prog-
100-by-50-foot Butler building that would house it,
ress report, which did not bury the lead. The irrigation
and it’s with that building, that went up just before the
system was working, the grass was growing in, and the
New Year, that Weber memorialized his tenure. On
heavy rental equipment had departed on October 4.
December 19, he and an assistant etched their names
“For all practical purposes,” he wrote, “we consider
in the cement foundation slab. They are still there.
the course as being built
All in all, Everitt
and completed as of that
was quite pleased with
date.”
the headway made since
The club now had
his arrival. “Seeing the
a superintendent: Don
course every day,” he
Weber.
Everitt
wrote, “we do not recog-
assured all that Weber
nize the changes taking
was “getting along fine,”
place but outsiders who
his longevity prospects,
have been away from the
through no fault of his
project for several weeks
While
own, were limited on arrival. George rode his
appear to be amazed at
This is dummy copy.
our progress.”
superintendents hard; what mostly separated Weber
There was, however, one essential feature that
from his myriad successors was simply that he was
the club lacked when Everitt sat down on October 22
first, the leader of what turned into a parade of skilled
to update his bosses.
practitioners that George saw as little more than inter-
A name.
changeable, if not disposable, parts, thoroughly subject to his whims.
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Which is not to say Weber didn’t leave a mark. He did. His ministrations to the Hills Course helped
EVERITT HAD PUT MUCH THOUGHT TO THIS,
insure it would soon be hale and hearty and ready for
face, serves as a definition of self and an introduction
play. He assembled a staff. He consulted with George,
to everyone else.
for a name, like a
Nolen, Everitt, and Moe on the equipment the club
Just as Mark Twain believed that the difference
would need for necessary maintenance and the
between the right word and the almost right work
If we could see the book of 8x10s that Howard Everitt kept in his office, we’d be taking in a not entirely familiar golf course. Before grow-in, it was clear that the peaks and valleys of the finished golfscape would look like nothing else in Florida. George’s insistence that the palm trees he’d found on the property had to go and the trees replacing them would be pines further reinforced its un-Floridian distinctiveness. Still, in its earliest years, Jupiter Hills would be less closely related to George’s Pine Valley paradigm than to that other classic golfing pinetum: Pinehurst. As Tom Fazio explains, “Pinehurst has some hilly terrain with pine trees and pine needles on the ground like we had. Though there were many similarities to Pine Valley, it looked more like a North Carolina site. We didn’t have the sandscape we do now. But since George’s connection with Pine Valley was so well known, people just made the Pine Valley association.” Still, he adds, “Had George found Jupiter Hills with less tree cover on it, I believe it would have looked more like Pine Valley from the start.”
sailed the vast ocean between the ideas of “lightning” and “lightning bug,” the assignment of a designation carries meaning. And just as T. S. Eliot made clear about cats, naming a club “is a serious matter; it isn’t just one of your holiday games.” Sometimes it’s obvi-
A year after George’s death, a paragraph in the Palm Beach Post about George and his nephews highlighted George’s mercurial relationships with his greenskeepers. “One turned
ous: Pine Valley, Fishers Island, Oakmont, Cypress
his keys in at 10:30 on the morning of his first day,”
Point… Sometimes it’s subtle: Myopia, Winged Foot,
waxed the writer, “telling George he couldn’t stand
Baltusrol, Piping Rock… Either way, the right name
the pressure of waiting to be fired.” He was in good
helps set a tone. The wrong name, on the other hand,
company. One early member tallied eleven in the first
can turn into a burden. “My personal feeling,” Everitt wrote presciently, “is that you are going to have a great golf course and it will make the name important.” To make a name important, though, you have to
five years alone, and when George asked Jack Gately, an original staffer imported from Philadelphia, where he could get a good super, Gately famously replied, “Gee, George, I think we’ve had ’em all.” Tom Horal, the club’s locker room attendant in the 1970s recalls
first have a name, and right now, their stationery read
talking with Bill Ford one day about the revolving door
Jupiter Golf Club. Not bad. But was there a combina-
to the superintendent’s office. “He told me that George
tion of mots more justes?
hired and fired so many that if we ever had a green-
And so, Everitt began by carefully laying out the
skeeper reunion we’d have to lease an amphitheater.”
parameters from which he felt they could draw. Like location, which could be complicated. While the club sat in Martin County, the two areas already associ-
choosing. “It might,” he suggested, “enable us to have
ated with it—Jupiter and Tequesta—were in Palm
a better meeting of the minds on this very important
Beach County. “Someone mentioned it might be wise
subject—the name of the club.”
to choose a name that had no bearing on the area at all and in fact no relation to the State or even to the Country,” Everitt wrote. “Many others feel that
Lists arrived. Results were tallied. And the winner was… The Llanmark Club. With an Ogden Nashian
a name which would describe the property such as
pair of initial “l”s, no less.
Rolling Hills, High Lands, something with the word
The Llanmark Club?
‘Pines’ in it, etc. might be a wise decision.”
Never heard of it? Neither has anyone else.
Working with Moe and their wives, Everitt came
But, according to a letter—on Jupiter Golf Club
up with a catalog of seventy-five possibilities running
stationery—sent by Everitt to McCallum on Novem-
from A–Alpine—to W–Whispering Pines—with other
ber 13 and to his fellow principals a day later—that
letters represented by appellations such as Conch Bar
was the choice. “Now that your club has been prop-
Hill—the favorite of Bill Elliott—Esquire, Four Rails,
erly named—The Llanmark Club—printing of our
Hills and Glens, Lighthouse Country Club, The Pas-
application for membership has been ordered and
ture, Sylvan Sand, The Club and a single entry proudly
should be in our possession within a short time.”
flying the flag of J—Jupiter Hills.
What happened to those applications is anyone’s
Everitt then asked each of the founders to send
guess, but what happened to the name isn’t. George
back a list of five, either drawn from what he’d assem-
asserted his executive privilege for voter nullification.
bled or, if they preferred, an alternative of their own
“George wasn’t much into voting,” assures nephew
JUPITER HILLS BY ANY OTHER NAME‌
Before settling on the name Jupiter Hills Golf Club, Howard Everitt, Don Moe, and their wives came up with a list of potential names for the new golf club, using the alphabet as a guide. Imagine what could have been?
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Tom. “He knew ‘Hills’ should be in there. And even
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though people didn’t know where Jupiter was, he thought it was right, no matter what anyone else
THERE WERE OTHER
wanted.”
Some were philosophical. Some were practical. But
Including Bill Ford, who preferred the singularity of Jupiter Hill. “So many courses have the name ‘Hills’
intangible strands to tie together.
until they could be connected, Jupiter Hills, as a concept, could unravel before the first ball was ever hit.
attached to them,” he reasoned. “I thought Jupiter
The questions were basic on their surface, though
Hill might be more distinctive, but nobody liked my
the answers to them could be complex. Like, for
idea.” He reluctantly deferred, as was becoming the
instance, what kind of place should Jupiter Hills be?
pattern, to George.
What would its ethos be? Its atmosphere? Its rules?
So, by December, Llanmark was out, and a new name with more meaning, more relevance, more stay-
How would a membership coalesce? How would the place be governed? Who should we invite in?
ing power—and more distinctly Georgian—was in.
Such inquiries can be mulled over in seclusion
From then on, the almost rectangular patch outlined
or debated in companionship accompanied with
by the highway, the railroad tracks, and parks north
ample sustenance to keep the conversation flowing.
and south would be known—officially—as The Jupi-
George preferred the latter. Then living in an apart-
ter Hills Club.
ment owned by Jumbo Elliott across from Seminole,
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around,” recalls Tom. Some nights, Bill Elliott would join them. These discussions were long in term and wide in exploration and extended well beyond the opening of the club. They batted about ideas for what they considered the best features—culturally, aesthetically, socially, atmospherically—from the multitude
The Flame restaurant was owned
of exceptional golfing grounds they knew well. What
and operated by Peter Makris, who billed it as “Possibly
made Seminole Seminole? Pine Valley Pine Valley?
Florida’s Finest Restaurant.” Makris had opened several
Cypress Point Cypress Point? Merion Merion? The
popular restaurants around Chicago’s western suburbs
more cherries they picked, the closer they came to
before deciding to follow his golfing jones to Florida for winters at Lost Tree. George insisted he join Jupiter Hills,
zeroing in on their image of the perfect golf club. What would that even look like?
as well; he became one of the first members. Seeing the
And what, then, if they could distill the essence
need for an exclusive dining establishment closer to the club, Makris joined with Bill Elliott and another early club
from all of that and pour it out over Jupiter Hills?
member, Chicago businessman and fellow Lost Tree-er
As a contemplative exercise, it was likely every bit
George Trees, to create The MET Club in Jupiter, the
as much fun for them as the evening at Pebble Beach
designation an acronym built on the first initials of their
with Jackie Burke, Jimmy Demaret, and friends rebel-
last names. For years, it was a go-to dinner spot for
ling against the Pacific’s mercurial chill.
Jupiter Hills members, unimposing on the outside, but step through the door, and it was, as one devotee described it, “like walking into a Fabergé egg.”
This was no idle exercise, though. It was George’s and Ford’s—and Elliott’s— opportunity to chart a set of standards for Jupiter Hills, to lay a foundation and a direction by selecting the best of what they knew.
he’d meet Bill Ford, a winter resident of the Jupiter
With their support, George saw this as his chance to
Island Club, for dinner at The Flame, an upscale red-
infuse the character of Jupiter Hills with a golfing spirit
leather steakhouse in North Palm Beach convenient to
stripped of the kinds of trappings and complications
them both. “They would sit for hours kicking ideas
committees tend to impose, a spirit worthy of what
George had nothing against tournaments per se. What he was against was the idea of closing the golf course to the
Willaim clay ford trophy
overall membership to stage them, even for a day or two. Why no club championship? In the theoretical democracy of membership to which he dictated, he believed the idea of any one individual stepping up to claim golfing pri-
WIILAIMA CLAY FORD
macy for a season was unseemly. Eventually, George lifted his tournament ban—in 1978—when the club hosted the first of a succession of Jupiter Hills Invitational pro-ams to benefit the new Palm Beach-Martin County Medical Center. A year later, the club added its annual March member-guest, which evolved into the William Clay Ford Classic—with a distinctive trophy featuring the iconic Ford Model-T—in the mid-1980s. As for the tradition of no club champions, that still holds. [USE TROPHY PIC NOTE: TOURNEY NAME]
TROPHY
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was emerging from the sand and the hills, worthy of
Under George’s aegis, those “no’s” would be
what he’d held so close for so long from his own for-
inviolate, though he would soften in good time to
mative experiences working for John Arthur Brown.
allow exceptions he believed would enhance the club’s
Ford, for his part, was more than
prestige to seep through. As a man
happy to see it the same way. “Bill,”
of golf, he insisted that Jupiter Hills
explains his son-in-law Peter Morse,
be a haven for the game and its fair
“was not the kind of guy to run the
play with no room on the premises
partnership and say this is what we
for sloppy golf etiquette or displays
are doing. He just wanted to enjoy himself here. He trusted George. He
IN 1914, Golf Illustrated magazine ran an intriguing analysis on its
of poor sportsmanship, on course or off. Pace should be brisk and
“Our Green Committee Page.”
membership small enough to allow
“We have said there are good green
members and their guests the pre-
committees,” it argued, “but we
rogative of strolling up to the first
way, they could indulge themselves in
make the admission mainly for the
tee and inserting a peg whenever the
the what ifs to see where it might take
sake of argument. By far the best
urge struck; a cap of two hundred
them. These evenings, combined with
work in this or any other country has
would accommodate that, espe-
trusted George’s skills. He wouldn’t have just written checks if he didn’t.” So, encouraged by Ford in every
his own self-reliance and certainty of mind, assuredly validated George’s hopes and helped him clearly see
not been done by committees but by dictators,” it went on, singling out the guiding hands of Herbert Leeds
cially if George’s personal efforts at natural selection ensured that a sig-
at Myopia, C. B. Macdonald at the
nificant chunk of the membership
what he wanted going in, and much
National Golf Links, and Hugh Wilson
had somewhere else within reason-
of what he wanted was preceded
at Merion. “These dictators, how-
able proximity to play. He didn’t
by the grammatic determiner “no.”
ever, have not been averse to taking
want to draw a crowd.
As in:
advice. In fact they have taken advice
No tee times, No tournaments, No club championships, No gambling,
from everywhere, but they themselves have done the sifting.” The idea of the reasonable and responsible dictator has worked well in other outposts of American golf. Consider
Questions
of
membership
were much on Everitt’s mind, as were questions of governance. In his late October report, he emphasized that decisions were “desperately
No card playing,
Oakmont, Pine Valley, Seminole,
needed” on what kinds of mem-
No unaccompanied guests
and Augusta. If absolute rulers like
berships there should be and what
(other than those George
the Fowneses, John Arthur Brown,
the fees should be to accompany
himself had invited),
George Coleman, and Cliff Roberts
them. Within a month, Everitt had
No signs on the golf course,
had assembled “A Little Red Book of
his answers. George’s preference for
No swimming pool, No tennis, No formal bar, No men’s grill,
Elite Golf Club Operation,” George would have surely committed it to memory. “He was very aware of the old tsars,” maintains Jack Whitaker.
membership on an annual basis had prevailed among his fellow founders, with fees set at $660 per year, beginning on January 1, 1970. The
No ladies days (though there was
$660 covered the whole family, including unmarried
no “no” to women members),
children under twenty-five. Since membership was
No boorish behavior,
annual, no initiations would be assessed, and though
No committees.
it was never advertised, George reserved the right to
T H E
S T O R Y
O F
J U P I T E R
H I L L S
C L U B
As a touring pro in golf’s wild and wooly era, George was neither naïve about high-stakes gambling nor a fan. He never wanted any hustling on the premises, which is why he didn’t want any gambling—as integral to golf as a friendly Nassau might be—or card-playing. Cut to the twenty-first century and the men’s locker room in the new clubhouse. “George died ten years before this building was even built,” said his nephew, “and I’m sitting there playing gin one day and I think he’s gonna walk in the door, and he’s gonna fire me and throw everybody out who’s playing cards!” George’s ghost still has a way of haunting. Tom recalls playing another time with his back to George’s picture. When it came time to move to the other side of the table, terror gripped him. “I looked up and there’s George looking down at me. How can I play this hand with him looking at me? And he’s been dead for how many years?” [MAYBE WE COULD GET A PHOTO OF CARD PLAYING]
decide who would be asked back from year to year.
formal minutes. But that was the future, a Jupiter
Where would these members come from? The
Hills down a long and bumpy road of the 1980s that
insiders controlled the track. Each of the eleven
would leave its share of casualties, hard feelings, and
investors were asked to put together a list of no more
law suits and would take most of the second half of
than twenty-five suitable candidates who would then
the decade to shake out before another incarnation
be sent an invitation and an application. After that,
of Jupiter Hills would rise and take precedence over
the inside track would still prevail with the founders
the vision of the founders. In late 1969, no one could
relying on the recommendations of member-to-pro-
see that because that Jupiter Hills was nowhere to
spective-member word of mouth with George the
be seen. This Jupiter Hills was nothing more com-
ultimate arbiter. Applicant by applicant, he would
plicated than a golfing lark for a group of golf-lovers
dispense fate with a Nero-echoing thumbs up or
who could afford it, a gathering of good friends intent
thumbs down.
on establishing an outpost of the game with the same
Though George had the kind of power and
sense of we-can-do-it verve and vitality that Mickey
influence he’d never had before, he didn’t have abso-
Rooney and Judy Garland cinematically infused into
lute say. Elliott, who knew him better than Ford and
putting on a show, albeit a kind of wild west show
Hope, made sure of that by establishing a hierarchy
when it came to laying down the law. Everything was
with Ford at the tip of the spear as club president.
full of hope and possibility and good will, and if the
Elliott sat just beneath him as executive vice presi-
central troika—Ford, Bill Elliott, and George—pull-
dent with Hope, Nolen, Colen, Jumbo Elliott, and
ing the rest along couldn’t make a go of it, who could?
Dent serving dual roles as directors and vice presi-
This was for George, their great friend who brought
dents. Moe took on the chores of club secretary and,
with him the unbridled energy and vision. Elliott and
in a stroke of sheer irony, George, the prodigal in
Ford, both extraordinarily wealthy and successful,
the group when it came to realizing his vision, was
signed on from the start to make the wonder behind
cloaked with the mantle of treasurer, though that title
the venture possible, have some fun along the way,
was nothing more than a title, as, in fact, were they
and leave something worthwhile behind: Elliott with
all. Everitt kept the books.
his steadying hand and unwavering friendship and
If that sounds neatly structured, it wasn’t really.
Ford with his wherewithal; his pockets weren’t lim-
Not until 1989 would the club convene formal board
itless, but they were as deep as his bromance with
meetings, assemble formal committees, and keep
George and as wide as his own benevolent spirit.
W H A T ' S
I N
A
N A M E ?
So, no, though the founders shouldered impres-
they, too, went way back. Byrod had been writing
sive titles, they didn’t establish layers of hierarchy
about George since the 1930s and, of course, chronicled George’s heroic pursuit of the 1950 U.S. Open. A fine golfer himself, Byrod took boatloads of lessons from George and had played with George for decades. Under George’s tutelage, Byrod was a two-time victor of the Philadelphia Newpaperman’s Golf Championship, and he tirelessly promoted the Inquirer’s Invitational Golf Tournament, a Philadelphia tour stop in the 1940s where George was always a drawing card. Now George was tapping Byrod to promote his latest venture. Given its Philadelphia connections, Byrod was happy to comply, and he led, not surprisingly, with the local angle. “A group of Philadelphians,” he wrote, “is deeply involved in a new Florida golf course that has excited most of those who have seen it.” A few paragraphs later, he let George do the talking. “It’s some of the best land for a course I’ve ever seen,” George exuded. “It will be the only wooded course in that part of Florida. Every hole is tree-lined. But they are all pine trees—no palm or coconut and there’s no
and committee assignments. George didn’t want that,
resemblance to a tropical course.”
and neither did they, but they all agreed that a single
Comparing what he’d wrought to Pine Valley,
committee was crucial for going forward. To get itself
Seminole, and Moselem Springs, George praised the
up and running smoothly, Jupiter Hills would need a
beauty of the four lakes he used to build six water
membership committee. Applicants had to be vetted
holes around, then extolled the virtue of the three
before welcomed aboard.
tee locations on each hole that allowed the layout to stretch from 6,200 yards to 7,260 yards, the first pub-
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lic hint of its length. “The course is still unnamed,” wrote Byrod,
George was so ecstatic over a story that
“but is scheduled for opening at the end of the year,”
ran in the Philadelphia Inquirer in late October by
before concluding that “a nationwide membership is
Fred Byrod, the paper’s sports editor and a nation-
planned, limited to about 200.”
MEANWHILE,
ally known golf writer, that he immediately clipped a ✧
copy and sent it off to Ford in Detroit. It was the first
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mention of the club in print since the Palm Beach Post story in July. That George sought out Byrod was a gimme;
SO, WHEN WOULD the
first of those two hundred line up to
buy their club hats and shirts in the pro shop?
T H E
S T O R Y
O F
J U P I T E R
That was the question and the answer was unclear. George, predictably, had been overly optimistic in his end-of-the-year prediction.
H I L L S
C L U B
Elliott’s temperate reasoning convinced him—and everyone else—to hold off. Which is not to say the course simply idled. On
First of all, there was no pro shop to buy a hat or
New Year’s Eve, Georgie Moore Lapham, as much a
a shirt. Nor was there a locker room or a place to grab
part of the Palm Beach social scene as The Breakers
a bite or a beverage, nor would there be—at least not
and Mar-a-Lago, told the readers of her weekly col-
in the snugness of a formal clubhouse setting—until
umn in the Gold Coast News that though the club
1972—or anywhere else until the fall of 1970. There
“won’t open for a spell,” she had heard through
was barely a staff. [SIDEBAR: JACK GATELY] Tem-
Everitt that “The Jupiter Club’s President Billy Ford
porary facilities in the form of a trio of single-wide
Had a Better Idea (the club) and is joined in an occa-
trailers, designed by Jim Nolen and his Philadelphia
sional foursome by a du Pont and an Elliott or two.”
architectural firm were being built and fitted out—one
Though George wasn’t mentioned by name, he had
as a changing room, one as a snack bar and office,
been test-driving the track since the grow-in was
and one as the pro shop and bag storage—but they
deemed grown in in early December. So had Golf
wouldn’t be placed on their gravel pads, concealed in
magazine’s Charley Price, who was just short of rap-
a copse of oak and pine off the Old Dixie Highway
ture in his assessment. “Jupiter Hills is a geographic
entrance road between the fourth and 12th greens
incongruity,” Price would beam in the pages of the
until the summer.
publication. “You stroll up and down those hills and
As for the golf course, it looked like it was ready,
you get the feeling you are at the foot of some non-ex-
but it still needed seasoning. George would have pre-
istent mountain range. The pines nod like plumes, the
ferred opening for play yesterday—and said so—but
bougainvillea blooms, and the fairways take on that
Though the club would operate with little more than the skeleton of a rudimentary staff until the fall of 1970, George’s first important hire on the golf side—Jack Gately—had been a fixture in Philadelphia golf for decades, his career intertwined with George’s since the 1930s. Friends and competitive rivals, they’d been partners in a driving range before Gately went on to several outposts around town as a head pro, including the august Manufacturers’ Golf &Country Club, his last stop being the George-designed Squires, at which Bill Elliott, Jumbo Elliott, and Jim Nolen were all involved. From the beginning, George brought Gately to Jupiter for the winters to give lessons and oversee the range. “He was a very private kind of man,” remembers Phyllis Valenti, who met Gately in 1974 when she came on to run the halfway house. “He reminded me of a man who left his identity somewhere else and restarted his life. He was a mystery to me.” But a beloved mystery, as attached to George as George was to him. “He was George’s wingman,” is the way former locker room chief Tom Horal saw it. “I never knew he had a job.” Other than play golf with George in the afternoons and be sociable to all, which he drove home on a daily basis with his standard retort of “Don’t say that at the airport” to anybody who’d greet him with a “Hi, Jack.”
W H A T ' S
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Charley Price met George shortly after World War II when Price was struggling to make it as a player on the Tour. George took him under his wing, and they remained close until George’s death. Price wisely exchanged one golfing quest for another; he turned into one of the game’s premiere and widely read chroniclers as the founding editor of Golf magazine, lead columnist at Golf Digest, co-author of the immensely popular World Atlas of Golf, and the writer of several other volumes, including Golfer-at-Large, a 1982 essay collection—with an introduction by Ben Hogan—that he dedicated to George, “who couldn’t let me pick up.” George liked Price and trusted him, and while Price could wax poetic on the place, he could also slip into journeyman’s golfer mode to describe one aspect of the challenge instilled through George’s understanding of the land. “With so many greens built atop those hills, where the wind would be fierce,” Price readily disclosed, “it was brutal.” George would have surely enjoyed that.
pistachio greenness peculiar to Bermuda grass. In the
they’d returned the compliment, the testimonials that
morning the larks sing, and all day the wrens chirp,
began accumulating in 1970 and the Golf Digest rat-
and in the twilight you can hear an owl calling some-
ings that appeared a year later had unquestionable
body’s name. Let me put it this way: It beats down-
merit. The Hills Course came by Price’s and Barkow’s
town Philadelphia.” [SIDEBAR: CHARLEY PRICE]
grandiloquence honestly.
Oh, my… ✧
Within a year, Al Barkow, Price’s successor at the
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top of Golf’s masthead in 1970 and a good enough player to qualify for the U.S. Amateur on the brink
BILL ELLIOTT
of his fortieth birthday a year later, dropped by for a
again on a trip south from Philadelphia in sec-
tour, and returned to the magazine’s pages some years
ond week of 1970. “It is absolutely wonderful,” he
hence with a reminiscence and evaluation in prose as
reported to his fellow partners, “but there are some
purple as Price’s. “When Jupiter Hills appeared on the
holes that need more time, and it would be a shame to
scene, it caused a stirring in my golfing heart,” Bar-
open a course as fine as this until it is actually ready.”
kow ballyhooed. “It was then, and remains, a truly
He suggested everyone sit back and reassess the con-
outstanding example of golf architecture at its finest.”
ditioning in February. “We do not want to mislead
Going on to explain that only golf’s most resplendent
any prospective or new members about what facilities
tests retain their true grit when the winds are calm
they will have.” Which would be less than minimal
as well as when they’re howling, Barkow planted
for the time being. With no trailers yet, the parking
the Hills course in that category, then offered this
lot, adjacent to Old Dixie Highway along what’s now
mind-numbing observation: “This puts it above even
the 12th fairway, would serve double duty as a station
the famed links of Scotland,” he insisted, “which, in
for changing shoes. The staff would be spare. There
my experience, play easier when the air is relatively
would be no full-time head professional until the fall.
still.”
also played the course in December, then
Looking forward, the pragmatist in Elliott wasn’t
George had Golf magazine covered—and vice
seeing clear blue skies ahead, but the optimist in him
versa. Though he’d looked out for his friends, and
could see the sun breaking through. He was happy
T H E
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J U P I T E R
H I L L S
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to report that Nolen was working with appropriate
were still shaky, though by no means dire. Moe was
municipalities to square away zoning, fix the site of
working with the bank to extend or replace the mort-
the permanent clubhouse atop Conch Bar Hill, and
gage, though replacing proved impossible in the 1970
work on plans for a series of rental
economy.
units he hoped would be ready by
delay tactic presented an unex-
next season, a must, Elliott believed,
pected opportunity. Since the club
to add convenience and appeal to an
would not be ready as promised,
already good start.
he suggested that all who had ini-
“Basically,” he wrote, “I feel very good about the entire affair as the course is coming along beau-
Interestingly,
Elliott’s
tially responded—or just been con-
BY THE END OF 1969, Bill Elliott was able to do the final
tacted about membership—receive
math on construction costs. The total
a second letter with new terms that
tifully, we are very lucky to have
outlay for coaxing the Hills Course
would be applied to those admitted:
people like Don, Jim, George, and
from the terrain as George first saw
come down and play—the course
Howard with their knowledge of
it was $379,000. The single largest
will be open for you soon. But
local affairs, and once we get the
line item—$123,000—went to the
instead of the initial $660 fee for
financial affairs in proper order, I
irrigation system. George’s design
the first season, the fee would rise to
think we can proceed to build the type of club we desire.” [SIDEBAR:
fee was $40,000, roughly $3,000 less than what Southern Turf Nurseries charged for grassing. Labor and ma-
$1,000—but it would carry through for more than another full year,
terial for building bunkers and cart
until October 1, 1971. “This will
paths added just over $10,000, about
take care of our many problems,”
already wondering about how the
half the cost of the clay, peat, and
Elliott hoped. “It will give us two
club might best utilize the thirty
other amenders needed to create the
hundred selected members at this
acres of land at the north edge of the
substructure beneath the grass. The
time and will enable us to take on
property just beyond the golf course.
balance exited the property in the
additional members between now
THE FINAL COST] So, looking forward, he was
In October 1969, Moe had proposed putting together a small group to buy
pockets of outside contractors and equipment rental.
and then if we so desire.” It would certainly help shore up the coffers. Everitt reported that the idea had
the land and control the development rights; the thirty acres included what’s now the north
been well received by the first trickle of the first wave
driving range and property west of it north of the 15th
of membership. [SIDEBAR: MEMBERSHIP]
green. Though Moe was unable to go ahead, Elliott
The wave kept building. And the wonders of
was already seeing future value there to the club as a
Florida’s temporarily most spartan golf club kept
whole—“as to its development, sale or some plan for
waiting.
its future use.” His businessman’s eye was on it—with this caveat: “I do not believe there is any great rush on this, and time should work our way.”
For George, the wait seemed eternal. But it was coming closer every day. Until one day, less than a month later, when
He was right in that. And he was right in holding
everybody—George, Elliott, Everitt, Moe, and super-
back the opening, even if the hold turned out to be a
intendent Don Weber—was in agreement: Why wait
brief one.
any longer?
Delay proved to be the prudent tack. Finances
Jupiter Hills was ready for all comers.
W H A T ' S
I N
A
N A M E ?
Unlike George’s predictions for the course opening,
Bill Elliott’s membership forecast
turned out to be as real as it was rosy. The revised offer of an additional $340 per member, but also an additional full year of membership, found traction. By December of 1970, the membership roll had swelled to 150 with an additional dozen more knocking as of Election Day. “It appears,” wrote Howard Everitt in the club’s new newsletter, “that the membership goal of 200 will be reached during this season. The Principals of the club are confident that the balance can be filled through our present plan.” Of course, since membership was annual, not permanent, the numbers would fluctuate through the foreseeable future. And there was a privileged class of member—made up mostly of George’s friends—who would never pay dues at all.
Let the wave begin to roll in. Let the good times roll in with it.
TRAILERS USE AS CLUBHOUSE FROM CLUB ARCHIVE and maintence barn from book called approaisel book
CHAPTER SEVEN
Open Season ✧
I
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F YOU BLINKED, you missed it.
When all were in sync that this new Hills Course was in tune, the maestro beneath the white cap orchestrated the opening. Which wasn’t an opening opening, just a day on which the components seemed in harmony enough to begin chasing golf balls. [ For real. Up and down the ups and downs of Jupiter Hills. Consider… When Oakmont premiered in 1904, it rode in with some hoopla—a tournament for mem-
bers. Merion hopped on a similar bandwagon eight years later. And so have countless clubs since. So much effort and energy go into creating a club intent on passing the test of time that a commemorative moment feels appropriate. Look south to Seminole. It traces its kick-off to New Year’s Day of 1930, eight weeks after Wall Street laid its egg. There was nothing particularly fancy about it, but it was memorable for its novelty—and, as such, it was duly recorded and it survives: thirteen-year-old Gracie Amory—the daughter of one of club founder E. F. Hutton’s close friends—stepped up to hit the first drive. There was no fanfare, just a fortuitous foreshadowing; Seminole became Seminole and Gracie turned into one of its notable players, ten times a club champion, a fixture on the national scene for several years, the subject of a 1940 feature in LIFE magazine, and the wife of a future club president whose father had been dubbed by Forbes “the richest man in the south.” [GRACIE PIC] Then there’s the flip side of the coin. No ribbons. No events. No flash bulbs. No inaugural whack. No ceremony whatsoever. No nothing. That approach—the quiet announcement that OPPOSITE: ??Hills Course. IMSET: Grace Armory
T H E
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F YOU BLINKED,
S T O R Y
O F
J U P I T E R
you missed it.
H I L L S
C L U B
Then there’s the flip side of the coin. No ribbons.
When all were in sync that this new Hills Course
No events. No flash bulbs. No inaugural whack. No
was in tune, the maestro beneath the white cap
ceremony whatsoever. No nothing. That approach—
orchestrated the opening. Which
the quiet announcement that we are
wasn’t an opening opening, just a day
here, where have you been?—has its
on which the components seemed in
adherents, too.
harmony enough to begin chasing
Consider…
golf balls. [SIDEBAR: A Hills by Any
C. B. Macdonald and the
Other Name]
TO BE TECHNICAL about the
For real. Up and down the ups and
nomenclature, there was no Hills
much-anticipated
reveal
of
his
National Golf Links of America in
Course at Jupiter Hills until 1976;
1911. The self-appointed lodestar
there was just Jupiter Hills and its
of American golf, its first national
Consider…
single golf course. But once the first
champion, and the coiner of the ver-
When Oakmont premiered in
nine holes of the second course went
bal triptych “golf course architect,”
1904, it rode in with some hoop-
into operation, the entity to the north
Macdonald, imperious from the ebb
la—a
needed a distinct identity for ready
of his hairline to the calluses on his
downs of Jupiter Hills.
tournament
for
members.
Merion hopped on a similar bandwagon eight years later. And so have
reference. So the Fazios tapped into its distinguishing characteristic and named it, appropriately, the “Hills
toes, would have nothing so crass as the kind of public display reserved
Course” as a way to easily differ-
for launching an ocean liner. No,
and energy go into creating a club
entiate it from its new companion
not at his National. To Macdonald’s
intent on passing the test of time
ensconced in its own community,
mind, what he’d brought forth from
that a commemorative moment feels
the “Village Course.” The Village
the shores of Long Island’s Peconic
appropriate. Look south to Seminole.
name has never inspired cartwheels,
Bay was America’s pinnacle of golf-
It traces its kick-off to New Year’s
and though, from time to time, the
ing art, and isn’t art best unveiled
countless clubs since. So much effort
Day of 1930, eight weeks after Wall Street laid its egg. There was nothing particularly fancy about it, but it
Board’s considered a mulligan, the idea has only once seeped beyond the board room door.
was memorable for its novelty—and,
only when it’s finished? Ah, there’s the rub: finality. When would the National ever be finished? When would every roll of
as such, it was duly recorded and it survives: thirteen-
the green and fairway hump be flawless enough to cast
year-old Gracie Amory—the daughter of one of club
in bronze? When would each bunker be so quintes-
founder E. F. Hutton’s close friends—stepped up to hit
sential in form as to wave off the occasional eyebrow
the first drive. There was no fanfare, just a fortuitous
pluck? Macdonald’s answer was clear: never. He’d set
foreshadowing; Seminole became Seminole and Gra-
out to craft a playground, not a museum piece; his
cie turned into one of its notable players, ten times a
artwork was alive and mutable, not something to pre-
club champion, a fixture on the national scene for sev-
serve and protect under glass. “During the last twenty
eral years, the subject of a 1940 feature in LIFE mag-
years,” he assured the readers of the memoir he pub-
azine, and the wife of a future club president whose
lished in 1928, “I have studied the course from every
father had been dubbed by Forbes “the richest man in
angle and listened with an attentive ear; consequently,
the south.” [GRACIE PIC]
very few of the holes have not been altered.”
O P E N
S E A S O N
It’s no coincidence that of all the artworks in all the museums in all the world, George chose Leonardo da Vinci’s “Mona Lisa” for comparison. Though George wasn’t especially well-educated in terms of schooling, he was a highly self-motivated learner. “He picked his way through life,” observes Tom. “He picked up from others. He was well read. He loved Italian art and the history of Italy,” particularly where it converged in the Renaissance. He deeply embraced the idea of the Renaissance man, and who personified it better than Leonardo, one of history’s supreme polymaths? George’s Italian heritage was a great source of pride. Traveling from stop to stop on Tour, Jackie Burke remembered “George would talk about the Italian Renaissance or the Sistine Chapel, anything but golf.” He would play a game with friends from other ethnic backgrounds, asking them to name ten artists, writers, composers—you name it—from their common gene pool while he named ten from his. “Nobody could get to ten as fast as George could,” assures Tom. “He loved to reel off his Italian heritage.” Charley Price saw a connection between his Italian bests and George’s approach to design. “When George switched from playing tournaments to course architecture, so it went that he was always trying to create something better than what you might compare it to.” Moselem Springs had to be better than nearby Saucon Valley, Butler National in Chicago better than Medinah, Jupiter Hills better, at least in its strivings, than Seminole down the road.
Is it any surprise, then, that Macdonald shunned
Vinci—had he needed one, he’d need look no further
a ceremonial first pitch? As the New York Herald sur-
than the world he’d known so intimately: Pine Valley.
mised presciently in 1911, “The word ‘opening’ implies
Not only had the course been adjusted over time by
completion, and the completion of the National will be
a handful of masterful hands—including Tom Fazio’s
when it passes out of existence.”
to this day—it’s very reveal to the public was an act
It’s doubtful George Fazio ever read those words,
of evolution in progress on display. In late 1913,
but he lived by the sentiment behind them. The Hills
founder George Crump went out with a foursome that
Course, like the National—like all golf courses that
included A. W. Tillinghast. In deference, Crump hit
aspire towards distinction—was conceived as a work-
the first drive. Given that there were only five holes
in-progress in perpetuity. Indeed, for the rest of his life,
in operation, was that a debut? A tryout? A safari? A
whenever he was asked about his inveterate fiddling
tour? When members began to play regularly in 1914,
with its details large and small—and George fiddled
Pine Valley was still seven holes shy of completion,
with it every day that he was in its environs—George’s
and only reached its full complement six years later.
stock retort cut the debate off cold: “It took fourteen
The National. Pine Valley.
years to complete the Mona Lisa.”
You can hear George’s wheels turning. Why not
Though George needed no reinforcement to sup-
aim high?
port the restless quest for perfection that he shared with Macdonald—and the long cultural shadow of da
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T H E
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what was there to keep minutes of anyway? SO, IF YOU BLINKED,
Still, the vestiges of some essential signposts sug-
you missed it.
Nole
George Old Bo
In terms of openings, Jupiter
gest direction for the first few years,
Hills followed footprints so under-
and, indeed, the first decade itself,
stated that they left no mark. In
all of it marked by evolution, exper-
truth, the whole first few years left
imentation, and the trial and error
Or p
so few recorded footprints that try-
that infused Jupiter Hills with its
of trail
ing to retrace its steps with certainty
LIKE GEORGE, Gene Sarazen
structure, the Hills Course with its
is just an invitation down the garden
advocated fast play, and he practiced
direction, and brought forth a sec-
path. The overwhelming majority of
what he preached. Paired in the final
ond golf course and the community
whatever records were kept—mem-
round of the 1947 Masters, the two
it snakes through. While these early
bership, financials, planning, incorporation, official interactions with the state and county—disappeared
toured Augusta in one hour and fifty-seven minutes, barely enough time to smell the azaleas. The forty-
remnants, fragments, and traces might not deliver a definite narra-
five-year-old Squire shot an
tive, they at least lead toward anec-
long ago, some in a 1980 fire that
exceptional 2-under-par 70;
dotal detours that helped pave the
damaged the second floor of the
George posted a respectable 76.
way for the balance of the decade.
original clubhouse. Minutes? What-
To trace them, its best to work back
ever minutes might have been kept
towards the beginning—taking off
would have resided in George’s head, for without formal committees or an actively functioning board,
from a fixed point: February 5, 1971. That’s the date atop a “Special Notice” that
e and e from ook
pictures lers
O P E N
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The more it became obvious to the founding group that the real direction of the club was coming from—and would continue to come from—George, Bill Elliott, and Bill Ford, the more appealing it became to cash out. Moe and McCallum began the drip from the original tap of investors. By 1974, Jim Nolen, Jumbo Elliott, Joe Colen, Alfred du Pont Dent, and Billy Van Allen would also divest, with Ford picking up their shares, as well. That left the Core Four—Ford, Bill Elliott, Bob Hope and George—as panjandrums going forward, with Ford carrying by far the heaviest investment and George remaining the face of the operation. As for the other six, each received lifetime privileges, at least until 1984—both Colen and Jumbo had died by then—when the club’s ownership structure changed. Nolen remained a member— buying a new equity certificate in 1984—until his death in 1996.
Howard Everitt sent out to members. It begins with
club atmosphere at the new clubhouse,” swimming
a statement of fact that provides a reference, though
and tennis had been banished only on George’s wish
not a precise box on the calendar to check: “This
list; they were still on the menu as possible side dishes
week marked the first anniversary of play.” His next
to the main course. The third is that Don Weber had
sentence justified whatever early faith the members
beaten the odds; he’d survived as superintendent for
attached to the checks they wrote
more than eighteen months, and
for their $1,000 annual fees:
his
“Almost unanimously,” Everitt
maintenance of the sand traps
trumpeted,
knowledge-
and divot marks on the fair-
able in golf who have had the
ways.” How long did his tenure
opportunity to play the course
continue? The answer went up in
have proclaimed it one of the fin-
smoke—as so many other early
est.” Then he named names, and
records did—but the jokes about
it would be unseemly to quarrel
his title’s revolving-door nature
with the stellar credentials of the
began soon after.
“those
crew
provided
“excellent
first three: Byron Nelson, Gene
Continuing the march back-
Sarazen, and Tommy Bolt. Each
wards, Everitt dispatched the first
had at least one U.S. Open trophy
official newsletter to the member-
in his case. Nelson and Sarazen,
ship in December of 1970. “Our
between them, had a stylish col-
first full season of golf is upon
lection from the Masters—three
us,” he began. There was enough
green jackets—and a quintet of
news from there to fill three legal-
Wanamaker trophies from the
size pages, and one significant
PGA. Walt Burkemo made the list, too; another early
item that was not included: both Don Moe and Wally
invitee, he also was a PGA champion.
McCallum had decided to relinquish their owner-
Three more nuggets from the notice bear noting. The first is that a clubhouse was in the works,
ship stakes in October, with Bill Ford stepping up to acquire them. [SIDEBAR: EQUITY OWNERSHIP]
but not yet off the drawing board. The second is that
Everitt was pleased that temporary facilities—in
“while every effort will be made to maintain a golf
the form of Jim Nolen’s trailers—had been in place
T H E
LS ET TO RT YH EO FW JI LU DP I RT UE M R P HU I SL LS ST AC RL TU B
SIMPLY PUT, PHIL GREENWALD WAS, IN THE EYES OF SUCCESSOR BILL DAVIS, “A GREAT PRO, A PRO’S PRO”—CALM, CAPABLE, THOUGHTFUL, caring, knowledgeable, dedicated, droll, and, with his straw hat and penchant for pastels, quite a vision. “Everything was always for the members,” Davis adds. He was fifty-nine when George tapped him to join the party at Jupiter Hills. In retrospect, it would be impossible to imagine anyone else experientially, temperamentally, or in possession of a golf IQ better suited for the role. A son of the Midwest, Greenwald never left the Wisconsin clay that formed him fully behind. His Midwestern values never left him. Neither did his accent. But his approach to golf was world class. Drawn to the game early, he turned professional in his mid-teens when the head pro at Tripoli Country Club in Milwaukee elevated him from the caddie yard to an assistantship. Then John Hackbarth took over, turning three seasons for Greenie at Madison’s Blackhawk Country Club into his prep school and college. Hackbarth was a man of golf; at Blackhawk, he was the head pro, the super, and the club manager. He gave lessons and built clubs. In his spare time, he wrote one of the first volumes—The Key to Better Golf: A Mental Plan—to address the head above the swing. And Greenie let it all osmose down. By twenty, the Capitol Times had already identified him as “one of Madison’s favorite golf pros.” When he re-upped for another season under Hackbarth in 1930, the paper proclaimed his return was “bringing joy to the members, who have come to regard Phil as a cure-all for golf troubles.” It was time to bring his joy elsewhere, though; Greenwald was ready to run his own show. He moved north, to Fond-du-Lac Country Club as its newly minted head professional. There, on August 2, 1934, his game combusted spontaneously; his ten birdies— six consecutively—in an eighteen-hole match turned into news column filler for years. As a player, Greenie clearly had the skills to succeed, but he never won much more than local events. He had his flirtations with the Tour—he and George began running into each other by the early 1930s—but the romance was unreciprocated; his zenith as a competitor came in the 1941 PGA Championship at Cherry Hills when he overwhelmed Henry Picard, the 1938 Masters and 1939 PGA champion, in the first round of match-play before being overwhelmed himself in the second—by Sam Snead. Still, as a club pro Greenwald was nonpareil. When Hackbarth left Blackhawk, the club lured Greenie back to take over. Then, after World War II, he began a quarter-century run presiding over two of the Chicago area’s finest venues: the prestigious Donald Ross-designed Hinsdale Golf Club, west of the city, bookended by tours at the even-more celebrated Seth Raynor gem, Shoreacres, to the north. In 1958, Greenwald made his first extended foray into Florida, assuming the top spot at the new Paradise Country Club—later subsumed into the Plantation resort—along the gulf in Crystal River. Though new, the club had instant cachet with a membership that included reigning U.S. Open champion Tommy Bolt, Doug Ford, Frank Stranahan, and Vic Ghezzi. Built to mirror Augusta National in design and conditioning, Paradise quickly turned into an annual practice stop for pros— Arnold Palmer, Gary Player and Ken Venturi among them—on the road to the Masters. And though Greenwald himself never made it to the year’s first major as a player, he—and Jupiter
126
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127
Hills—played a big role in winning one. By April of 1975, Jack Nicklaus already had four green jackets in his closet and, at thirty-five, was anxious to add to his collection, but his wedge game, never a strength, had been less than ideal that season. Greenie asked him over to Jupiter Hills. He had an idea he could help Nicklaus’s balky work from the beach. Since turning pro at the end of 1961, Jack had been wedded to the same old Wilson sand wedge; the club finally gave up the ghost in 1972, and why not—it was four decades old and wellused over the duration. He’d been searching for a replacement. In Greenie’s pro shop, he found the second coming. Greenwald had an original Wilson R-90 sand wedge that had arrived on the market shortly after Gene Sarazen came up with the idea in the early 1930s. What made this kind of club so hard to find was that its face wasn’t grooved. It was the less-produced hand-punched face with almost two hundred dots set up in eleven vertical rows, and though it was well worn, Jack swooned when Greenwald handed it to him. Then he tried it. He was in love. With Greenwald’s blessing, Nicklaus pulled onto U.S. 1 with the wedge in his bag. He took it to Hilton Head the following week— and won. Then took it to Augusta a week later—and won there, too. That was Greenwald in a nutshell. “If something needed to be taken care of,” Davis says admiringly, “Phil would take care of it.” It was a trait that followed him throughout his career and ensured that the sobriquet attached to him—“Mr. Wonderful,” earned for his propensity for describing all of his members, singularly and en masse, as “wonderful”—was no joke. “There wasn’t anyone in
the world who didn’t love him,” assures Dick Stewart, one of his former assistants, who would go on to a long career as a head pro in Michigan. Tom Horal, who ran the locker room through most of the 1970s into the early ’80s, enjoyed studying him. “I would stop and watch him late in the afternoon sitting in the corner of the pro shop,” Horal recalls. “Someone would come in, and as soon as he walked through the door, Phil had a bounce in his step, jumped up and welcomed him. He was unbelievable. He went out of his way to make everyone feel special. He made all of us who worked with him better people.” Mike Kernicki, another of his early assistants, agrees. “He would take us under his wing,” he says. “He was like a father to us. He really looked the part of the stylish golf professional who’s played with kings and queens and captains of industry.” When George called in 1969, Greenwald was ready for one last stop to hang his cap and cap his career. Even without the golf course, the area had put a spell on him. He and his wife Garna had honeymooned in Jupiter a few years earlier. “I used to peek over the State Park fence,” he would remember, “and think what a great piece of property for a golf course.” That golf course would be his home for the next fourteen years, the longest continuous stint of his storied career. He commandeered the pro shop with ease. He would play with anyone and everyone who asked—at least in the morning. The afternoons were reserved for the remarkable daily threesome of Greenie, Faz, and Jack Gately. Howard Everitt often joined them if, say, a Sam Snead, Bob Toski, David Graham, Ed Sneed, Bill Elliott, or Bill Ford hadn’t already been written into the slot, but with Faz, Greenie, and Gately, no fourth was really needed. Their game of choice was whip out, a modification of skins where players whip out their wallets and immediately pay up when a hole is won. With George in the group, they not surprisingly played by their own procedures, rarely completing a full round, and almost never following the hole-to-hole sequence in order. They followed their whims, and whim worked its way into the rules. When George found himself stymied by a tree, he could move his ball with no penalty; the name for that rule was “Fazio.” Gately was never comfortable in sand, so, when he found himself in a fairway bunker, he could, without penalty, rake his ball back onto the fairway; that rule was, of course, covered under “Gately.” Greenwald wanted no part of what he considered nothing less than capital crimes. Until… Age caught up with him, and he found he could no longer navigate himself in and out of George’s steep greenside beachheads. Rather than descend into the abyss, he dropped outside the maw with no penalty stroke assessed under the protection of the “Greenie.” Greenwald finally retired in the fall of 1983 at seventy-four. He died nine years later at his home in Tequesta.
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since the summer. As facilities go, the trailers were no
wrote. “Many golfers try to locate themselves in rela-
challenge to The Ritz, but an obvious step up from
tion to the green by taking a fix on familiar shrubs or
the naked parking lot that welcomed members ear-
trees. You can forget it at Jupiter Hills. Fazio has the
lier in the year. The southernmost
mileage clearly marked on the sprin-
of the three housed men’s and wom-
kler heads.”
en’s locker rooms, the northernmost
All of it interesting. All of
served as the golf shop and club stor-
it important. And all of it paled
age, and the one wedged between
beside Everitt’s announcement that
them was used as both the club’s gen-
THE TWO HUNDRED number cap
the gentleman George anointed to
eral offices and a snack bar offering
became an instant selling point to
oversee all things golf-related as the
prospective members. Then, as now,
club’s first head professional was a
basics and beer, the latter facilitated by Everitt stepping up to take out the license in his own name as a buffer to
most neighboring clubs with a single golf course—Lost Tree, for example— carried a roll of roughly 350, the num-
dapper Midwesterner named Phil Greenwald. At fifty-nine, Greenie
ber accepted as a sensible balance be-
was one of the most admired club
being fingerprinted and the personal
tween revenue and reasonable course
pros in the business with a swing so
intrusion of having to file financial
accessibility with moderately spaced
pure the Encyclopedia Britannica
worth statements, both requirements
tee times. But the founders weren’t
used its photographic sequence as
under Florida law.
interested in reasonable course acces-
the ideal for the volume’s entry on
sibility; they insisted on exceptional
golf in the 1950s. There was such
protect his bosses from the hassle of
Since facilities don’t operate themselves, Jack Gately, still running the range and giving lessons, now had company; the staff was becom-
accessibility: no tee times and no crowds. Two hundred provided that, and why membership today is limited
ing a staff. Bags and lockers were the purview of Joe Dominick—Dom to all—and Pat Brennan, chef and maître de snack bar, whipped up limited food service from 9:30 until 3:30. “Pat is very good with chicken and tuna salad,” guaranteed Everitt. “Give it a try.” Everitt was equally upbeat about the course’s novel placement of yardage markers. Green in color with a white center that made them easy to spot, they were strategically placed on each side of the fairway, “and will speed up play and assist you in selection of your club.” Bill Reddy, Syracuse’s pillar of all things sports for decades, was so impressed when he saw them that he’d devoted several paragraphs in his Post-Standard column to them in early May; he marveled at both their novelty and convenience. “There may be some interest in the plan introduced by George Fazio at his Jupiter Hills course,” Reddy
absence of doubt in George’s mind that Greenwald was the right man for the job that he never bothered
with a Plan B. The club’s first quartet of assistants was
Bud Herrick
Nee of Ed M
Photo and Toney
O P E N
S E A S O N
impressive, too. One was the head pro at Biltmore For-
golf course can handle before the laws of diminish-
est in North Carolina, one was an assistant at Philadel-
ing returns overtake the free spirit of no tee times.
phia Country club, and two were hoping to play their
The number takes into consideration that not every member will show up on the same
way onto the PGA Tour.
d k
ed photo Martin
George couldn’t have been hap-
day, which George made sure of by
pier. With old friends like Everitt
pulling a large portion of that origi-
and Greenwald around him, things
nal membership from nearby clubs.
were falling into place even better
With no housing in the planning
than he’d hoped. “George had never been in a situation like this where he
o of Ed Sabo Pena
was in total charge,” explains Tom.
BETWEEN THE FIRST check he wrote for the land option in 1968,
yet, members had to make an effort to come over to play, and with no
and his stepping down from the
truly welcoming facilities, there was
“He’d found his home. The dream
presidency in 1984, Bill Ford pumped
no reason to stay once the golf was
was coming true for him.”
more than $16 million into the club,
done.
an amount that would be questioned ✧
THERE WAS
✧
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✧
✧
✧
one more piece of good
news. “We are on the way to being three quarters filled and since Elec-
Still, while this was—on the
in an unpleasant lawsuit during the
paper it was printed—good news, it
equity conversion. “Mr. Ford was
was also news not quite worth the
never into Jupiter Hills to make money,” stresses Ed Sabo, the club’s second pro and a witness to the conversion. “He didn’t want to make money.
paper it was printed on. In July of 1970, Bill Elliott raised the caution flag in a letter to his fellow found-
tion Day more than a dozen applica-
He used to say he had enough tax
ers. “There has been considerable
tions have been presented,” Everitt
problems.”
interest expressed in apartments,
told the members. That was a sub-
and there is no doubt that we would
stantial jump from the numbers on
be able to sell them or rent them if
October 1—ninety-nine dues-paying men, each laying
they were there,” he wrote them, “but I do not see
out $1,000 through fiscal 1971, and five women, each
how we can do it this year.” His concern was straight-
charged $350 less, barely an uptick from the roll call
forward. “It would probably be foolish for us to take
of roughly ninety reporting in during the first ninety
on additional debt at this time. There are too many
days. To aid in finding the final fifty to fit under the
unanswered questions in our whole economic pic-
optimum ceiling of two hundred, a copy of a special
ture for me to recommend that we aggressively move
Guest Card was attached to the newsletter to facili-
ahead.” He was worried about the mortgage they were
tate bringing in prospective members to show them
carrying on the land still undeveloped, and payments
around.
on the $200,000 loan that he and Wally McCallum
Both the number of members and who those mem-
had guaranteed.
bers were are significant. There was a reason George,
But he had an idea, and, taking a big picture look
working with Bill Elliott, settled on two hundred, and
toward the future, he floated it. “Personally, I think we
why that number remains essential to the well-being
should seriously consider building a second golf course
of Jupiter Hills to this day. As men of golf, they knew
on that land, which would probably work out to the
it; modern economic algorithms simply confirm what
best thing we could have in the years to come.” Then,
they knew. Two hundred is the maximum a private
“this is something that should be thought through very
T H E
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J U P I T E R
carefully.”
H I L L S
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and bound by little more than George’s caprice and
The thinking, though, had begun.
personal connections. With no initiation fee, memberships were dispensed for a year at a time: If a bill
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arrived at the start of the new golf season, you were back, if it didn’t, rest assured that there was something
came into being with a housing
about you, your behavior or comportment that had
community weaving around and through it, and the
rubbed George’s highly polished sensibilities about
UNTIL THE VILLAGE COURSE
financial and practical complexities
golf etiquette and personal deport-
of that kind of set-up began trans-
ment the wrong way. Adios for
forming Jupiter Hills from the let’s-
now. Try again later. Maybe.
put-on-a-golf-club enterprise built on
In the beginning, George, Ever-
George’s vision and Bill Ford’s will-
itt, Greenwald, and the founders
ingness to keep writing checks into the equity enterprise it began working towards in the mid-1980s, membership had a smoke-and-mirrors
GEORGE’S PROPENSITY to bless friends—golfing friends, business friends, friend friends, potential friends—with non-dues-paying privi-
invited friends in to kick the tires via relaxed rounds. (With no tournaments or official competitions, what other kind were there?) Not
quality to it. Never more so than in
leges was fine until the second course
surprisingly, a significant number
the first five years.
went in, housing sprung up around it,
of early members came from where
and membership became less fluid.
they did: Philadelphia, Detroit, and
needed time to figure itself out, and
From her perch in the halfway house,
Chicago. As George had hoped,
Ford made sure it would have that.
Phyllis Valenti heard the grumbling.
most were already in situ at other
On the one hand, Jupiter Hills
“The most important part of George’s vision—besides the vision itself,” insists Tom, “was that he didn’t have
“Members started to squawk,” she says. “It was like, ‘These people don’t pay and we have to wait for them. Why is that?’ Some told me they
clubs in the neighborhood: Lost Tree was so well represented at the onset that George decided at the end
to worry about money. He had some-
felt like strangers on their own golf
of the second year not to invite sev-
body who was going to pay for it, and
course.”to four hundred—but with
eral back, for no reason other than
Bill Ford was committed to paying
thirty-six holes to absorb it.
that as members of the same club,
for it and did. Together, they were in
they tended to congregate together.
this to create an environment for golf, a special place
The Lost Tree contingent was incensed, and made sure
for the future and a fabulous golf experience.”
Ford heard about their displeasure, which displeased
Which meant low-density membership num-
him. They helped pay the bills; and Ford, in turn,
bers and enough high-profile membership to attract
made sure George heard about that. George reversed
everyone else. And that meant that like a Broadway
himself. That time.
production papering the house in preview to build the appearance of a hit, not every high-profile member paid for his seat. Eventually, that unwritten policy created tension, but not yet.
Tales of George’s fickle finger over who was in and who wasn’t became legion over the first decade. Let Ed Sabo pick up the thread. Then an aspiring Tour player from Atlanta, Sabo, who would replace
Over the first several years of operation, member-
Greenwald as head pro in 1983, made Jupiter Hills
ship was something of a rolling carnival, free-floating
his early golfing home after Toney Penna introduced
O P E N
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him to George—and the Hills Course—in 1972. “You
“George was the ayatollah,” says Herrick. “We
should let this kid come play and practice,” Penna
sweated it out. He sent bills out the first of October. If
implored. George agreed, and Sabo became a regular
you didn’t get one, you were through.” Sorry, Charlie.
on site through much of the 1970s when he was in
Jim Pilz—an executive at Timken Steel, a major
Florida; Jupiter Hills became his golfing home. “It felt
supplier to the automakers—was a top player at
like the happiest club I’ve ever been at,” Sabo recalled
Detroit Golf Club when he first thought about adding
recently. “Everyone was so pleasant and accommo-
Jupiter Hills to his golfing quiver in the early 1970s.
dating. Nobody had a personal agenda. When you’re
He asked a member what the club’s rules were. He
in the golf industry, you’re
was told there weren’t
used to people complaining.
any. “But what if you do
But nobody complained in
something
George’s day.”
wondered. “Oh,” came
wrong?”
he
the quick reply, “then
Because if they did,
you’re out.” He joined
exile was on the table.
anyway. And remained on
“At the halfway house,”
the rolls until 2000.
adds Sabo, “if you said there
Ohio
was too much mayonnaise
attorney
Ed
on the salad, there was a
Martin, a member at both
good chance you wouldn’t
Inverness back home and
get invited back.”
Pine Tree down the road, was
With George, you just
more
circumspect
never knew. Nephew Tom
in that dawn. “I really
puts it like this: “He’d come
loved Pine Tree, but we
up with whatever he decided
decided to move north,”
whenever he decided it.”
he recalled some years
Bud Herrick, a member
ago. “I’d heard about
since 1982—he served on the
Jupiter Hills, but never
Board of Governors in the
applied because I’d heard
early 1990s—began coming
about George Fazio’s pol-
down from Chicago in the first years as a guest and
icy. I figured there was no sense trying to get in if, for
still has what’s likely to be the oldest surviving filled-
some reason, I might not be asked back another year.”
out scorecard enshrining the 92 he recorded while the
But Jupiter Hills never flew off his radar, and when
trailers were still in place. Some years later, he was
policies became less capricious with the arrival of the
playing with member Charlie Leibrandt, father of the
Village Course in the late 1970s, he came knocking,
fine former Major League pitcher who shouldered the
and served from 1992 to 1995 as the club’s fourth
same name, and Leibrandt Sr. committed a sin for
president.
which there was no penance or appeal: sporting a pair of tennis shorts on the golf course. George saw him. Need photo of KV, CM and Ed Sneed mid 70s
If these tales about membership willies and George’s at times imperial approach appear to be putting the putt before the drive, they’re not here for
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H I L L S
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Like Bill Ford, Bill Curran and Fred Kammer were longtime members at the Country Club of Detroit and regular golf partners at Seminole. Kammer was by far the best player of the three—and one of the best amateurs in the nation at one point—with one of the wildest sporting doubles to be found anywhere: an Olympic hockey medal and a Walker Cup. He starred in baseball and hockey at Princeton, then added to his letter collection with one in golf as a senior in 1934; he played in the first of his nine U.S. Amateurs a year later. Back on ice in 1936, he starred at wing on America’s bronze-medal finishers in Garmisch-Partenkirchen. In 1947, he played his way onto the American squad that retained the trophy at St. Andrews in the first post-war Walker Cup Match. He went on to a successful career as an executive at the family firm that supplied Ford with electrical systems. Curran was another type of story altogether. A friend of both Henry II and Bill’s, he was often characterized as their “wingman” and all-around hail-fellow-well-met. Bill enjoyed his company immensely; together, they once won the member-guest at Maidstone on eastern Long Island, one of Ford’s several clubs. Though known more for his partying skills than managing Sports Illustrated’s Detroit offices, Curran’s position selling ads for the magazine gave him entrée to the auto manufacturers and introduced him to the Fords; it later helped secure a revenue stream for Jupiter Hills through corporate memberships. The club, after all, could be ideal for entertaining clients; Ford gently let it be known that publications relying on its advertising might do well by taking out memberships in the magazines’ names. Time-Life jumped right in with SI and Fortune. Forbes did, too. “The Ford people let us know that we—Time, Inc., through Sports Illustrated—should take out four or five memberships,” reports David Long. Then a young ad salesman at SI en route to the top of the masthead as the magazine’s publisher, he joined Jupiter Hills on his own from 1998 to 2014, serving on both green and membership committees. But back in the day, whenever George saw one of the ad force on the course, he would find a way to prod. “It wasn’t an order. It just became known that we’d have a couple of memberships for Time, Inc. We stuck with them. They were grateful.”
was beginning to take notice of. In February of 1970, its arrival was one of the talks of the PGA merchandise show, the golf world’s annual winter pilgrimage to Palm Beach. that. Rather, they’re here to affirm a tone that helped ✧
establish the early direction that separated Jupiter
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Hills from its neighbors. George and his reputation preceded him. And both because of them and despite
SINCE JUPITER HILLS
them, the club, from the beginning, exuded an aura of
the membership pool had no geographic perimeter.
exceptionalism in every way. Even before there was a
George was convinced that a diaspora from the north
clubhouse, before there were trailers even, there was
and Midwest stirred together with a collection drawn
George Fazio and a golf course that the golf world
from quarters closer at hand would create the best fit
was conceived as a winter haven,
Hole 15 ring of sand frpm bppk
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and fittest mix. “I think that’s very healthy,” he later
right people, so let them come and play, and if they
mused. “Not all from one area. Not all the old-fash-
like it enough—and George was sure they would—
ioned Princeton, Yale, and Harvard. Not just one seg-
they might well join, too.
ment of people.”
Take Jupiter Island’s Nathaniel Reed. He was
Intent on finding that right blend, he not only
socially prominent and politically well-connected,
relied on suggestions from the founders, he dispensed
both in Florida, where the Reeds had wielded influence
Honorary Memberships to his friends. And to Ford’s
since the 1930s, and in Washington, where he served
friends. And to Bill Elliott’s friends. And Bob Hope’s
as an assistant secretary of the interior, co-authoring
friends. And to anybody else he thought would be good for spreading the reputation and enhancing the ambience of Jupiter Hills. These were not the same kind of Honorary Memberships that would be formally inscribed into the club’s Bylaws in 1984. They came and they went; they were loss leaders, the idea being that the right people brought in more of the
As Jupiter Hills was opening, the Fazios were working on their next big project, Butler National, just outside Chicago. Conceived as the permanent home of the Western Open—which it was from 1974 to 1989—the course debuted in the fall of 1972 to immediate acclaim, the Chicago Tribune gushing that “it is to the general run of golf courses as baccarat is to recycled peanut butter jars.” I. C. Harbour, one of the club’s founders, was emphatic about why they chose George for the job. “He’s like an artist who begins painting his picture and then constantly changes it,” he told the Tribune. “He doesn’t believe in changing nature to fit his golf requirements. Instead, he fits his golf requirements to nature.” The Fazios had been on a roll since the early sixties around Philadelphia and that roll was continuing. Now based out of an office at 308 Tequesta Drive—the same space that Howard Everitt had originally leased for the club’s offices near the Old Dixie Highway entrance—they continued to work together for the next several years, though by the late seventies, Tom would take over the run of the business. “We never had an agreement or understanding,” says Tom. “It was just one day it would be my business. I call it the old Italian way. George had become more interested in Jupiter Hills than the design business.” Their design portfolio grew to include Palm-Aire Country Club in Pompano Beach, Riverbend Country Club in Tequesta, Pinehurst’s No. 6, Palmetto Dunes in South Carolina outside of Charleston, Mahogany Run in the Virgin Islands, and the National Golf Club in Ontario, perennially ranked by Golf Digest as one of Canada’s three best. Together, they’re also credited with, in the same time frame, refining some of the most impressive tracks in the nation: the Atlanta Athletic Club, the Inverness Club in Toledo, Oak Hill in Rochester, Southern Hills in Tulsa, and Winged Foot in Mamaroneck, north of New York City. Those five have staged sixteen U.S. Opens. Through his friendship with Cliff Roberts, George was brought in for a minor renovation to Augusta National in 1972. Tom began his own continuing relationship with the home of the Masters in 1986.
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So, through the first years, did George’s confreres from the PGA: golfers Cary Middlecoff, Ken Venturi, Bob Toski, Julius Boros, and Ed Sneed, whom George was coaching and mentoring; even the organization’s president, Leo Fraser. All were recurrent themes on the course. As was writer Charley Price. And clubmaker Toney Penna. And broadcaster Jack Whitaker. And Augusta Chairman Cliff Roberts. And Bill Ford’s close friends Bill Curran and Fred Kammer. And Hope’s pal Bill Fugazy, the panjandrum of New York limo services whose TV ads featured Hope claiming “Fugazy” was his middle name. And Hope’s Philadelphia lawyer Frank Sullivan—he was Ben Hogan’s lawyer, too. And Philadelphia’s Cardinal John Krol, who was a more than willing acolyte of George’s ex cathedra decrees.
As much as George enjoyed his
None of them saw Jupiter Hills as their primary
friendships with celebrities, he didn’t court them for
outpost of the game (though, naturally, other early
Jupiter Hills, but Perry Como and Mike Douglas were
members did). George just wanted their names—and
exceptions. George had known Douglas since the early
others—attached for their cachet, their auras min-
sixties when the former big-band singer relocated his daily talk fest from Cleveland to Philadelphia, ensconcing himself—and his single-digit game—at Aronimink.
gling in the atmosphere beside early paying customers like Perry Como; Philadelphia talk-show host and
Before hanging up his microphone in the early eighties,
low handicapper Mike Douglas; Jim McDonnell,
Douglas had hosted more than six thousand episodes
the McDonnell of McDonnell-Douglas; Philadelphia
of the show seen coast-to-coast through syndication.
beer magnate Bob Gretz; pickle maestro Robert Vla-
He shared his stage with co-hosts like Barbra Strei-
sic; Iowa lumberman Jim Hoak, a member of both
sand and John Lennon, and guests ran the gamut from
Augusta National and Lost Tree, and a regular U.S.
Muhammad Ali to five American presidents. In 1978, he
Amateur participant in the 1950s and 1960s; Chi-
let the game he loved briefly take over his broadcast when he introduced a two-year-old phenom named Tiger Woods to the world. With Bob Hope and Jimmy
cago construction contractor I. M. “Red” Harbour, a co-founder of Butler National, which the Fazios
Stewart looking on, Woods demonstrated his swing,
built after Jupiter Hills; Bob Fisher, inventor of the
prompting Hope to proclaim, “I don’t know what kind
modern seatbelt, who was known to arrive for a
of drugs they’ve got this kid on, but I want some.”
round via helicopter, which he’d park not far from the original third tee before the condo row was built
the Endangered Species Act. Ford, a Jupiter Island res-
there; and Forbes magazine publisher Jimmy Dunn.
ident, had known him for years and had introduced
Dunn was renowned for the way he courted corporate
him to George at Seminole. “Our chemistry was per-
titans and advertisers both with his upscale Forbes-fi-
fect,” Reed recalled shortly before his death in 2018.
nanced golfing junkets—a round at Seminole, a round
“Though we had just met, I became an Honorary
at Jupiter Island, and a round at Jupiter Hills capped
Member practically on opening day.”
by cocktails on Malcolm Forbes’s yacht when it was
Photo of cliff roberts from book or elsewhere
Robbie Hofmann, Photo of Mark Cox
Whitakier and nick from dropbox
docked in town.
he fumed, citing politics. “Seminole sits there in the
As president of PGA/Victor Golf Equipment
Top Ten and Jupiter Hills is in the third 10. I’ll be
Company in Chicago and a past president of the West-
go-to-hell if Jupiter isn’t a better course. That course has terrain.”
ern Golf Association, Mark Cox visited the club with several other attendees of
Everitt’s migration from Oakmont
that 1970 PGA show. “When I first saw
brought several members of the club
the terrain I was astounded,” he later
with him led by Jack Mahaffey; chair of
recalled. “Only a guy like George Fazio
the 1969 U.S. Amateur and 1973 U.S.
could visualize how to use this terrain
Open Championships, he went on to
for golf.” He joined in 1973 when he
the USGA’s Executive Committee and
relocated to Florida to become the
the presidency of Oakmont itself. Mer-
PGA of America’s executive secretary
rill Stewart, commander of the club’s
and, in 1989, the club’s first secretary
fabled three-day-a-week competitive
under the new administrative set up.
institution known as The Swat, came,
His allegiance to the quality of the golf course took
too. Ultimately, the Oakmonter imported by Ever-
on all comers. Assessing Golf Digest’s 1977 ratings,
itt who turned out to be most intrinsic to the Jupiter
With a soft spot in his heart for all living things George made sure the alligators residing in the 15th pond were well-nourished. He fed them hot dogs on his morning rounds. When word got out, it established a trend. Throughout the 1970s, members would stop by, bang their carts to try rousing a gator from the pool, then leave crackers and cookies on the bank. By the early eighties, at least one had grown large enough to be deemed a formidable natural hazard; it was caught and safely relocated. History does not record precisely which alligator it was that outside man Gar Garfield captured, tied to a golf cart, and drove up to the pro shop, almost sending Greenie off to greener pastures prematurely, but history—at least the oral kind—has recorded and passed down the event.
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Hills weft and weave wasn’t a member at all, but a
Six did. “It wasn’t really finished,” he recently
teddy bear from the caddie yard with some forty years
recalled. “They were operating out of trailers.”
of toting experience named Garfield Goddard—Gar
George introduced himself, and they went out for nine
to everyone who met him. From the time he arrived
holes together. “He wanted to play with me to see if he
before the new clubhouse opened until his departure
wanted me in the club. He saw that I didn’t have two
in the early 1980s, Gar was the outdoor face of Jupi-
heads or anything, so he said, ‘You’re in… ’ ”—with
ter Hills, the first to greet members
a caveat. “If you get a bill in Octo-
when they pulled up in their cars and
ber,” George told him, “you’re in
the last to bid them farewell when
for another year. If you don’t, you’re
they left. In between, he made sure
not being asked back.” Six always
their carts were loaded to their sat-
got his bill—until 2007, when, at
isfaction before he started them on their rounds. Interestingly, George so wanted Perry Como—the most recognizable
THE LIST OF THOSE whose first take on the course includes some variation on the theme of “This
eighty-seven, he retired his membership while maintaining his house in the Village community. Whatever
doesn’t look like Florida,” is a long
continuity and stability George was
celebrity in the area—to be part of the
and illustrious one, beginning, of
looking for in members, he found it
Jupiter Hills character that he offered
course, with George and Bill Ford
in Six—and Benz, who remained on
Honorary Membership to him sev-
themselves. When Bob Hope saw the
the rolls until his death, at eighty-
eral times before the opening, but
finished product, he raved, “If you
nine, in 2014. [PICS OF SIX AND
Como kept refusing. He already had his share of honorary memberships. “He wanted to be a real member
blindfolded me, put me on the first tee, and spun me around, I couldn’t tell if I was in New Hampshire or not.” A decade later, a teenager from
BENZ] Among the other identifiable faces working their way up the
Wisconsin got his first view of the
hills and down the valleys were two
insisted on paying. George would
course when his parents, Jack and
belonging to a pair of Villanova
fight about it with him.” It was one
Lee Kelly, drove in for a look. The
undergraduates who would make
of the few early fights at Jupiter Hills
family had spent several seasons
the trip together during breaks—
that George engaged in and lost.
in Naples, and their son had gotten
Tom Elliott, Jumbo’s son, and his
at Jupiter Hills,” recalls Tom. “He
Don Six came in via the most traditional route—as a dues-paying member introduced by a golf buddy. The club’s first vice president
the lay of the landscapes north and south playing junior tournament golf. To this day, that kid, Jerry Kelly—a multiple winner on both the PGA and Champions Tours—can’t forget his
in 1989, Six ran a construction com-
initial impression: “It didn’t look like
pany in Ohio when the phone rang
Florida at all.”
one morning in the winter of 1971.
roommate from Pittsburgh, Robbie Hofmann, who, like his father before him, joined the club—in 1996—and became president in 2019. “It was so laid back,” recalls Hofmann. “Tommy and I would play at least eighteen holes a day
It was John Benz, a developer he’d worked with and
when we were there together, jumping around some-
played golf with in Chicago. “Hey, Donny,” came the
one in front of us, which was rare. The course was
voice. “I found a place for us to play in Florida. Just
generally so wide open we’d even play cross-country
a great golf course. You ought to come down and see
golf, making up our own holes from this tee to that
it.”
green. And then you could be talking to somebody
USE 11 abd 14 photo any here from book
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on a very informal basis, and he turned out to be the
playing at a forbidden place and discovering secrets
chairman of AT&T.”
proscribed to others.”
Elliott will never forget the specific moment that
Every private club has its sense of privilege. Jupi-
Perry Como decided it would be an especially oppor-
ter Hills’s original sense of privilege was a privilege in
tune time to talk to him. Elliott had come down on
itself, the rare opportunity to experience golf, unen-
his own and was staying with Fazio at his apartment
cumbered by trappings, in its simplest form, a little
near the Jupiter Lighthouse. “Uncle George had taken
primitive but, for a dedicated foot soldier in the Royal
me to the course and driven me out
&
to one of the lakes”—the big one at
pristine.
Ancient
parade,
appealingly
15—“and given me a bag of balls to ✧
hit.” Which he was doing. When sud-
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denly he heard a very familiar voice coming from off to the side. “It was
BRITISH OPEN champion—and
FOR GEORGE,
just so slow and smooth,” Elliott
architect-in-the-making—Tom Weis-
like a dream passing quickly, as if
remembers. “He was telling me not
kopf was an early devotee of Jupiter
one day the golf course was a golf
to move.” The kid and the crooner
Hills, stopping from time to time
course in waiting and the next day
locked eyes, and Como’s glance led Elliott’s toward something more menacing than any of the course’s bunkers: an alligator. Elliott stood
in the early years both to play golf with George and have George look over his game. To this day, whenever Weiskopf runs into nephew Tom, he
this must have all seemed
the Hills were alive with daily play, sparse as it was. Given his impatience, that’s understandable, and,
always asks about the 18th hole: “Is it
as it turned out, worth the wait, for
frozen. For an eternity. With Como
still a 2-iron from a downhill lie to an
what he kept hearing from the golf-
reminding him—smoothly—not to
uphill green?”
ers washing up in the first waves had
move. Finally, the alligator turned
Yes, it is. The Fazios have always liked it that way. “If we were building
back to the lake. It wasn’t the last time the alligator appeared on the golf course to observe what its brain must have
this golf course in New York, New England, or North Carolina,” Tom concedes, “we’d probably lower this green by fifteen feet. But this is
his ears aflame. Though not every name coming through—as guests of George’s or a paying member’s—had marquee value beyond their own households, many did in the club’s
South Florida. There is no other golf
first two seasons, and they were
in some otherworldly activity, for in
hole like it. It’s one of the unique and
dazzled.
the beginning, there was something
special holes in golf.”
translated as alien beings engaging
otherworldly about the landscape, of course, but, just as remarkable,
Cliff Roberts, who knew some-
Use 18 rsiing photo use Larry L photo
thing about good golf courses having presided over Augusta National
the vastness of its feel, the openness
since its founding, was atypically
of its space, how uncongested its
unrestrained in his initial assess-
fairways were, and how understated the entire facil-
ment. “It shows a degree of artistic ability beyond any-
ity was in the years before the clubhouse was built. It
thing I had hopes of seeing,” he raved. “The views on
had, as Golf Digest’s Cal Brown, a writer with deep
several holes are breathtaking, nothing short of mag-
ties to both George and Tom—he wrote the club’s
nificent. I cannot imagine anyone not being excited
twenty-fifth anniversary volume—put it, “a feeling of
here.”
Piny17 if needed
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Necessity is the mother of sequencing as well as invention, amd the work a-in-progress nature of the Hills course in its beginnings called for a variation on the Fazio’s original intent. Until the first permanent clubhouse atop Conch Bar Hill opened in the fall of 1972, with an entry off U.S. 1, members drove in off Old Dixie Highway and parked in a lot adjacent to the three temporary trailers that were installed in the summer of 1970. The start from there was on what’s now the fifth hole, then onto the present sixth, then the first before moving on to the first hole of what’s now the Village Course—and on from there, as per the map that George, who insisted there be no signage on the course, made sure was clearly marked on the reverse of the original scorecard. The front nine ended on the current fourth hole; the back nine began on 13 and worked its way up the dune ridge before finishing back near the parking lot on No. 12. When the clubhouse opened, the sequencing reverted to the routing on the topo map Tom Fazio drew in October of 1969. It changed again in 1976 when the new seventh, eighth, and ninth holes officially came into play and what had been the second, third, and fourth holes of the Hills became the first, second, and finale of the Village. Ed Sabo strongly believes that the original eighteen-hole routing may have played as much as five shots harder.Score card first routing phohoto i took
Jack Whitaker seconded that. “I loved it,”
feature on display on the unmatched terrain, for what
remembers broadcasting’s bard. “There was nothing
visitors also found was what George had put in. They
like it in Florida. It didn’t look like Florida. It didn’t
discovered eighteen holes brimming with variety, no
play like Florida.”
two alike. They discovered multiple tee boxes offering
Gene Sarazen, a veteran of golf around the globe
a miscellany of length and alternative lines of play.
both as a player and host of Shell’s Wonderful World
They discovered greens as rakishly angled as a fop’s
of Golf on TV, echoed the sentiment. “I expected
fedora, some with multiple tiers. And they found
another Florida course,” he confided years later. “I
quandaries in the shrewdness with which George
told George he forgot to take out the hills.”
made use of Florida’s prevailing winter breezes off the
George, indeed, forgot to take out the hills. But
ocean; the more challenging the hole itself, the more
remarkable topography wasn’t the only remarkable
likely it played into the teeth of the wind. [SIDEBAR:
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UNCHANGING 18TH] George could not have cared
AS GEORGE AND HOWARD EVERITT
brainstormed through the
less that those winds switched around in summer;
1969 fall of the grow-in, they kicked around a series
Jupiter Hills, as originally conceived, was never sup-
of ideas—some better than others, some not so hot
posed to be open in summer anyway.
at all—that they recorded on a sheet of legal paper
What they also found was a course that while
beneath a preliminary chart of hole-by-hole yard-
technically ready—everything was where it was ini-
ages from four sets of tees. The forward reds would
tially supposed to be—was still in rehearsal. George,
run a compact 5,600 yards; the heroic golds would
being George, began tinkering with
expand to 7,228, with the middle
the design even before it opened.
reds and blues ranging from 6,197
Big changes would come down the
to 6,520. The original scorecards
road when George would bring the
told a different story, for there
northeastern-most dune ridge into
were three different versions, one
play as the seventh, eighth, and ninth holes. Until then, the course that members first encountered included three holes—the fourth,
WHILE GEORGE was firm about no formal tournaments like a club championship, member-guest, pro-am or Tour
for women, one for men, and one marked championship, all playing to a par of 72, each with yard-
stop that would close the course to his
ages on one side and a map of the
fifth, and sixth that would eventu-
just-pull-in-and-play directive, he was by
course on the other, a must given
ally form the start and finish—the
no means averse to friendly organized
George’s insistence that there be
first, second, and 18th holes—of
competition. The first Saturday morning
no signage on the course.
the Village Course. The original
Men’s Day was staged on December 12,
sequencing would feel so disori-
1970, which then turned into a regular
enting that visitors from the present heading back in time would be advised to bring a roadmap and
Saturday morning scramble. By then, the club’s Women’s Golf Association was already on its way. The Palm Beach Post that June reported on the inaugural WGA
The
“Ladies”
scorecard
offered “Regular Yardage” from the red tees and, in the next column, “Long Yardage” from the new orange tees: 5,613 and 6,004,
lantern along to guide them safely
tournament, won by Bea Tillman in a draw
respectively. The gentleman’s ver-
through. [SIDEBAR: ROUTING
with Lois Johnson and Arlene Anholt, all
sion, beneath the heading “Reg-
AND REROUTING–WITH MAP]
tied with a net 75. Jo Purvis and Lila Moe
ular—Professional Score Card”
The sequence of play, the
stood a stroke behind, with Purvis’s 92 ty-
displayed a pair of options. The
lack of facilities, and the paucity of
ing for gross honors beside P. D. Wasson.
“Regular” whites had replaced
staff notwithstanding, the members and prospective members coming through in the first months—the
That is the first record of both a competition and a competitive score posted on the Hills Course.
what had first been designated blue, and had grown almost one hundred yards, to 6,284. Under
first years, really—stumbled upon
the rubric of “Professional,” the
something else that subsequent tides of golfers would
yellow route added almost five hundred yards—to
find, as they continue to find to this day: a golfing
6,732.
place to call home.
As for the behemoth golds, they were nowhere to be found, but they were in the ground and on their
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own card recast as blue, which seemed fitting given the despair they could dish out. Their full journey covered
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Unfortunately, Arnold Palmer’s on-and-off-the-course commitments prevented him from prevented him from stopping in that first season Jupiter Hills was open. George and Palmer had played together often through the years, and George helped Arnie with his game from time to time. But it was George’s first bit of assistance that cemented their relationship. It was early 1949, and The King was just a serf standing by the side of U.S. 1 in northern Virginia with Wake Forest teammate Bud Worsham, younger brother of 1947 U.S. Open champion Lew Worsham, golf bags in tow, thumbing a ride back to campus. “This big, black
the last two were scrapped in the moment, but would
Cadillac went by us, slowed down, stopped and backed
surface again. As for tees, two would suffice nicely for
up,” Arnie recalled. “It was George on his way to Florida
men, and another two for women, unless, in George’s
for the winter.” He didn’t know them, but George saw
wiliness, you happened to be, say, Byron Nelson.
the golf bags, and asked where they were headed. They told him. “He told us to get in the car. George climbed in the back seat and let us drive the car all the way to Wake Forest.” George was always thinking a step ahead.
Still, it’s the ninth and final item on their agenda that emits the cagiest vibration of George’s thinking as it spoke directly to his insistence that Jupiter Hills be a golfer’s club, a talked-about golfer’s club, and a club worthy of the spotlight: “Get Arnold Palmer
twenty more yards than those George had originally
to play and testify.” By the fall of 1969, Palmer was
intended, every one of which George insisted his old
golf’s Pied Piper; where he went, his Army followed,
Tour friends—and everyone else—travel, at least on
as did the buzz, the cameras, the newspapers, the mag-
their first visit. At least at first. In time, the torturer
azines, and the dreams of the wannabes in their alpaca
within was abated; by 1978, when
V-necks with cigarettes dangling in the
George finally consented to open his
shadow of their visors. An endorse-
tournament-free domain for a benefit
ment from the King was the gold stan-
pro-am, he’d beneficently knocked
dard dipped in honey with a magnetic
the champions’ route to a shade
force field capable of pulling in the
under 6,900 yards, with the lon-
entire golfing universe. George and
ger men’s circuit dropped to a more
Arnie had known each other for two
sociable 6,500. [SIDEBAR: ORGA-
decades, and Everitt was instrumen-
NIZED PLAY]
tal in introducing Arnie to his wife.
Some of the ideas George and
Despite their open invitation, Palmer,
Everitt spitballed that fall were the
alas, never made it. [SIDEBAR: RID-
location of a halfway house, where
ING WITH THE KING]
to put restrooms, how many tees there should be, and
But, as Everitt’s 1971 note to the membership
whether any thoughts of a swimming pool and tennis
crows, others did, none bigger in the first season than
courts should go further. The first two were tabled and
Nelson, followed by Sam Snead the next. [SIDEBAR:
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George didn’t confine his search for perfection to the Hills Course. He was just as open to morphing the Village after it opened. Take the sixth hole, the most arresting short par 4 on the property at barely 280 yards, a compact dogleg left with a small pond at the corner. If that doesn’t ring a bell, it wouldn’t anymore. One day early on, Bill Ford was playing with his pal Fred Kammer, the former Walker Cupper. As they left the fifth green, Ford explained the challenge ahead to Kammer, who hadn’t played it yet, explaining the ideal line was down the right side. Kammer followed the advice perfectly. But instead of a clear approach to the green, he found himself stymied by a large tree. George had, in his mind, improved the hole by filling the pond and relocating the green well to the right, a surprise to Ford—and to the chagrin of his trusting guest.
HIGH PRAISE FROM A TOUGH CRITIC] George
George reveled watching great players approach
understood the power of word-of-mouth advertis-
the course’s riddles. How they tried solving them
ing—the only real advertising the club employed—and
became an integral tool for George’s constant striving
he also understood the lure of free golf. And so out
to improve the layout. George was always studying
went the invitations, trusting testimonials would fol-
how the Hills was played.
low. The pros came. The golf writers
One Fazio diktat was inviola-
came. The writers’ writers came. Cel-
ble; whenever someone new arrived
ebrated novelist James A. Michener
to play for the first time, George led
joined George for a walk one day
him to the tips announcing, “We’ll
through Jupiter Hills’ peace and natu-
play from here.” Didn’t matter
ral splendor, then rolled their odyssey
IT’S NOT HARD to understand
whether you were Harry Hacker or
through his novelist’s interpretation.
the appeal of the Hills’s terrain to
Byron Nelson. Indeed, when Nel-
“When I went over it with him,”
Sam Snead, associated as he was
son, half a year older than George
Michener said, “I had the feeling that
with two of golf’s more oscillating
at fifty-eight and twenty-four years
I was looking at something that had
terrains—The Homestead in Virginia
past his retirement from the active
been created by one man, and very imaginatively.” “George was such a good pro-
and The Greenbrier in West Virginia. Sophisticated as Pine Tree, his Florida golfing home in Boynton Beach, was—Ben Hogan deemed it “The
grind of competition, arrived with Bob Toski for their inaugural spin that first winter, George pointed
moter,” says Tom, “and very much of
greatest flat course in the world,”
them to the tips and joined them
a promoter. He knew how to build the
and the operative word in the assess-
on the journey. At Jupiter Hills, the
bridges to make things happen.”
ment is still “flat.” Walking off the
rules were the rules, and the rules
And when the right things hap-
Hills, Snead once observed, “I never
were what George deemed them to
pen, what happens is history. Attach
realized there was that much gravity
be.
names like Nelson’s and Venturi’s
in Florida.”
and Middlecoff’s and Snead’s to the
Toski remembers how engaged Lord Byron was from first tee to
property and—poof!—history doesn’t need time to
final putt. At the 11th hole—14 on today’s program—
develop, it sprouts instantaneously. It’s hard to imag-
George had managed to bulk up an additional thirty
ine George, the lover of Italian history that he was, not
yards to its designated “Professional” playing weight
thinking that way and not planning for it.
of 215, then, to add even more distance, installed the
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he collected that day. He shot a 67, and walked off
which then hugged the whole left
singing the Hills’s praises. “It’s one
side of the putting surface. “What
of the finest golf courses I’ve ever
do you think of this hole?” George
played,” said the Lordship who’d
inquired innocently. Nelson thought
played most of them—from Cypress
about it before reaching into his
Point to the fairways of St. Andrews.
bag. “I think I’ll use my 3-wood,”
THOUGH HOWARD EVERITT’S
he replied. Nelson’s ball flew high
responsibilities as club manager kept
son,” says Toski, “George couldn’t
toward certain liquid death, took
him off the golf course more than
have gotten a better testimony.”
a gentle bend downrange to the
he would have preferred, the time
Toski’s own assessment of the archi-
right, and parachuted purposefully onto the putting surface, stopping four feet from the flagstick. George
he found for himself on the course kept his game well-tuned. In April of 1972, he entered—and, riding a hot
“Coming from Byron Nel-
tecture arrived with his customary up-front flair: “Miss the fairway on
putter, won—the American Seniors
some of those holes, and you’re in
turned to the small gallery following
Golf Tournament at PGA National,
the Ardennes Forest.” He had some
the match with a face that couldn’t
defeating the defending champion
spicy thoughts on the architect, too:
mask the acceptance that despite his
in the match-play final. What was
“The land offered greatness, all
best efforts his hole—and his think-
his secret. “Well,” he told the Palm
George had to do was not screw it
ing—had met its match. “Well,” said
Beach Post, “I leave work and try to
up.” Then the poetry of deep appre-
George with an explosive grin, “he is Byron Nelson.” Nelson’s ensuing birdie con-
arrive here 45 minutes before I play and then after it’s over I go back to work.”
ciation set in. “The way George contoured the ground and the slopes and the greens and the fairways,” he said recently, stopping for a long pause.
tributed unexpectedly to the aviary
“There was a rhythm and grace. That was George.” ✧
THE RHYTHM AND GRACE
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that had seeped into George’s golf-
ing nature had shifted in the way it consumed him. “Whenever I go to bed now, I never think about the golf swing anymore,” he mused some years later. “Sometimes I can’t go to sleep, thinking about the land. It plays in my mind. How can I orient that green? How can I angle this fairway? Every piece of ground has a personality,” he insisted. “It gets to me.” Did it ever. Over the first several seasons, a variety of patterns established themselves on and off the course at Jupiter Hills. The bulk of play was in the late morning and
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early afternoon. George was an afternoon player. So
a frequent visitor, was in the midst of a conversation
was Bill Ford, who never arrived before 2.
with George late one afternoon when, well, let him tell
And everything else was at George’s discretion,
it. “As we were talking, suddenly George rushed from
especially the golf course, though to hear others talk
the clubhouse and vanished. The next morning, so
about it “discretion,” as a descriptive, was every bit
had a group of trees that had been blocking the most
as capricious and personal in his approach to the golf
marvelous sunset view of the dramatic tenth hole—yet
course as it was to membership and rules.
another master stroke by a master designer.” Tales of the Hills Course’s
Here, too, the pattern was in
mutability began to snowball.
place even before Day One. The morning was George’s time,
Especially after someone extracted
as it would be at Jupiter Hills for him
a brief modicum of revenge by, say, blowing by a bunker on the way
for more than a decade. With the air quiet and the fairways clear, he would hop in his cart and tour the property, mulling over possible improvements. What would make the course
KEN VENTURI may have been the first to play the Hills in anticipation of the Masters, but he was by no means the last. In 2019 alone, Charles Schwartzel, Louis Ousthuizen, and
to recording an eagle. Or even a birdie. Members actually wagered among themselves what changes would come next. Consider the aftermath of one
more attractive? What would make it
the eternal Gary Player were among
more challenging? Where was another
the late March-early April influx
of Howard Everitt’s more stream-
tree needed? Was a green in its ideal
on their way to Augusta, drawn by
lined moments on the golf course.
position? Did that bunker need to be
the course’s elevations, its visually
Playing
moved? The wheels were always turn-
intimidating bunkering and its fast,
champion Henry Picard, Everitt
ing. Superintendents dreaded it; con-
challenging putting surfaces.
ditions deemed less than ideal were a
with
former
Masters
overwhelmed the almost 500-yard par-5 17th hole—the 14th hole
hanging offense. His daily inspections were his path to
then—by reaching the green in two with—gasp!—a
perfection. What could be made better? What could
5-iron. Granted, the wind was at his back, and the
be made more interesting? Where could he exact more
course, playing firm and fast, helped turbo-charge his
bite? How could he make the route more visually
shots along, but that didn’t matter to George. What
thrilling.
did was the 3 written down on the scorecard. Picard
“George Fazio was an ‘eye’ man,” explained Ken
knew what was coming, and sighed, “There goes that
Venturi. “He relied on his vision to frame the hole and
green.” He was right. When George heard about Ever-
frame the shots, just as the old masters did. If it didn’t
itt’s feat, there went that green. He shoved it twenty
fit the eye, he wouldn’t force something artificial onto
yards closer to the railroad tracks and angled the
the land.” So he continued to put those eyes to work
approach to it more acutely.
daily. “Over the years,” Venturi stressed, “George
When Jupiter Hills opened, Venturi, who had
was very receptive to changes that would fit the eye
traditionally played Seminole with Hogan as they pre-
better.”
pared together for the Masters, switched allegiances to
And give a boost to his strategic intentions and the setting’s overall aesthetics. British golf writer and commentator Ben Wright,
practicing with George on the Hills. Before the course became well known, friends would ask whether he’d played it. Indeed, he had, he’d reply, but quickly
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cautioned, “You better play it quick before George
what it is now, more technical with fewer personal
changes it.” Years later, he had tuned that observa-
variables; instead of a panel, the magazine relied
tion to a perfect pith: “George changed his mind so
heavily on USGA Course Ratings with human input
often on the design of holes that the only way to see all
from top amateurs and professionals, golf writers,
the holes the same twice was to play the course in the
and association officials across the land weighing in
afternoon one day and the morning the next.”
on such intangibles as aesthetic appeal—“a distinction
Take what’s now the first green. George relocated
of line or form that satisfied a man’s yearning for nat-
it four times in the first decade. When old Tour cro-
ural beauty,” wrote the editors—physical and men-
nies displayed a predilection for reaching it in two, he
tal demands, and the variety of shots required. And
simply yanked the putting surface back … and back
rather than ordering courses numerically from top to
… and back—eventually a quarter of a football field
bottom, the magazine broke its results into tiers of
back—and perched it higher on the hill.
ten, with courses listed alphabetically in each. Pine
He added three tiers to what was once the flight
Valley, Augusta, Merion, and Oakmont were in the
deck of the tenth hole, then palliated the severity by
first tier; Seminole, Winged Foot, and Riviera in the
removing one.
second; Shinnecock, Pine Tree, and Oak Hill in the
Never thrilled with the straight shot off the tee
third. Jupiter Hills, remarkably, was tapped for the
on the 11th, he drilled the menace of the pond deeper
fourth along with Scioto, Peach Tree, and Congressio-
into the golfing mind by dropping a set of tees in closer
nal. With a birthdate listed as 1970, Jupiter Hills was
to the western boundary line.
the baby of the collection and one of thirteen added
George was just getting started. Not all the part-
since the previous compilation in 1969.
ners were happy, though. “There was a lot of bick-
Bragging rights, to be sure, for a growing mem-
ering,” recalls Tom, “because George kept changing
bership beginning to gather for the 1971-1972 season
things. They felt it was costing too much money. But
on the high tide of such good tidings. Their club was
Bill Ford didn’t care.”
being nationally acknowledged. Their club had joined
Ford kept his check-writing hand well-oiled. The changes continued.
select company. Their club had definitely arrived. The elation was short-lived. On the Saturday night before Christmas,
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thieves—perhaps attached to the white van spotted in the vicinity that night—slipped in off of Old Dixie
ministrations reaped an unexpected
Highway, broke a window in a door of the trailer
dividend that paid out handsomely in pride and
serving as golf shop and storage, and stole more than
swagger.
$30,000 worth of equipment, including forty sets of
GEORGE’S CEASELESS
For a club not yet two years old and still operat-
clubs belonging to members, as well as bags, balls,
ing out of a trio of trailers with a minimal staff, Jupiter
clothing, and shoes from Phil Greenwald’s shop. Gre-
Hills boldly invaded the top half of the latest edition
enwald told police that he valued the members’ clubs
of Golf Digest rankings, newly reconceived as “The
at about $350 a set.
100 Greatest Tests of Golf,” when the November 1971 issue arrived at newsstands and in mailboxes. The methodology for anointment was different from
Thankfully, hope had already begun to appear on the horizon. Literally.
By 1973 Jupiter Hills had climbed up the Golf Digest ratings to the third tier of ten and was there again in 1975. When architecture editor Ron Whitten took over the list in 1985, the compendium was redubbed “America’s 100 Greatest Courses” and its methodology changed: Panelists now assessed courses on a variety of criteria, assigning each a fixed rating and rank. The Hills Course arrived that year in forty-second position, flew as high as twenty-third in 1987, then slowly descended over time to ninety-six, before jumping back to sixty-four. It fell off the list in 2005. In 2019, the Hills inched up from 130th in the previous ranking to 125th. With an aggregate of 60.3 rating points, the course is roughly half a point from returning to the Top 100. As a point of reference, Pine Valley stands alone with just over seventy-two points. Tom Fazio is credited as one of its three architects. Tom, indeed, looms large here, for, in addition to the paucity of panelists that have weighed in on Jupiter Hills over the last fifteen years, Whitten attributes part of the disappearance from the Top 100 to half a century of competition—much of it from Tom himself. “He alone generated more than a dozen one hundred greatest that squeezed out many of his own and his uncle’s earlier works,” explains Whitten. Corral the Digest’s Top 200 and Tom’s imprint is staggering. With thirty-three—thirty-three!—in the mix, he easily outpaces runner-up Donald Ross’s fourteen, Pete Dye’s and Jack Nicklaus’s twelve, and A. W. Tillinghast’s eleven. When Whitten joined Tom in 2014 for his first round on the Hills in years, he left impressed with how much the course had evolved under Tom’s guidance. “If you analyze the course in the terms of our analysis—shot value, design variety, resistance to scoring, memorability, aesthetics, conditioning, and ambience—it’s one of the strongest in Florida.” The magazine’s panelists confirm that: The Hills has never been out of the state’s Top Six and jumped back into the Top Five in 2019. Golf Digest hasn’t been the only publication to heap laurels on the Hills Course. Over the years, it’s been up and down the ratings in Golf and Golfweek magazines. As impressive as any ranking, the course was included in the 1976 first edition of The World Atlas of Golf. Subtitled “The World’s Great Courses and How to Play Them” and penned by a foursome of the game’s elite scribes—Pat Ward-Thomas, Herbert Warren Wind, Peter Thompson, and Charley Price—the volume pays homage to the Hills’s exceptional topography and what George did with it. “It is impossible to pick the best hole,” the Atlas rhapsodizes. “Even Fazio cannot make up his mind.”
To the east. There, past intervening fairways, tees, and greens, atop Conch Hill, the highest point of the property, a permanent—and far more secure—facility was beginning to rise, like a cake, layer by layer. There, on September 16, 1971, ground had finally been broken for the new clubhouse on schedule to open in less than a year.
CHAPTER EIGHT
Growth & Development ✧
F
ORGET FOR A MOMENT
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he factors of fun and friendship that were already paying Bill Ford
returns on his initial investment. Fun and friendship: How can you put a dollar sign on that anyway? Which is not to say that Ford was plowing ahead with no focus on the bottom line. He wasn’t. Which is why he needed something more substantial than the good feelings Jupiter
Hills was engendering to keep the tap lubricated and the pen he wrote his checks with filled with ink. [WE SHOULD USE DOCUMENTS TITLE PAGE AND ASSESSMENT—THE FIRST TWO PAGES OF THE HOLDEN REPORT—AS ART] Seeking the expertise of outside counsel, Ford enlisted the highly respected appraisal firm of S. F. Holden in Riviera Beach to perform a soup-to-nuts evaluation of the venture—as it stood and as it projected out going forward. Samuel Holden’s report came back in late June of 1971. Whatever doubts that might have crept into the perspicacity of what could have been interpreted as a wealthy man’s golfing folly with his friends were laid to rest in its pages. In Holden’s considered opinion—and his opinion was considerable; he’d compiled an impressive set of bona fides in New York and Florida extending back before World War II—Jupiter Hills, as an investment, had legs. Solid legs. The kind of legs that only figured to strengthen over time. The document that Holden submitted was comprehensive and detailed to the penny when it came to assets and debits and lines of latitude and longitude when fitting together the jigsaw puzzle of how Jupiter Hills sat within its surrounding environment. More than seventy pages long, it burst with charts and graphs and figures galore, maps and before-and-after photographs of the golf course, even the architectural renderings and specs for the clubhouse—inside and out—that would begin to rise on Conch Hill by fall. Excluding the almost 182 acres under mortgage that would one day spawn the Village Course and housing, he put the approximate market value of the almost 184 acres already developed—the golf course and its immediate surrounds, the proposed clubhouse, and the hills that would later give birth to the seventh, eighth, and ninth holes—at $1,374,500, roughly the cost of the land swap itself, before adding that “portions of the property will be improved with high-rise
ABOVE: Dummy copy OPPOSITE: Dummy copy
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Past, however, was only prelude; the crescendo swelled on the high notes of what Holden projected. If this corner on the southeast end of the park wasn’t quite the Promised Land, it wasn’t too far from it. As a pocket for potential growth, Jupiter Hills sat in the sweet spot of a Jupiter-Tequesta-Hobe Sound habitat that was waking up and bracing to bulge. Population was exploding. The climate was inviting. The school system was highly rated. The banks were flush. Top-flight recreational facilities—from golf and fishing to sailing and “just plain beachcombing” abounded. Palm Beach was a drive and a wedge away.
and visitors.” Can’t you just picture Bill Ford pirouetting on his
“Jupiter-Tequesta residents,” Holden assured, “are
parquet, whistling a happy tune? The report had con-
the fortunate few in the world who can live and play in a
firmed Bill Elliott’s prognosis—and so much more. There
peaceful community, out of heavy traffic, but only a few
was no need to rush. They were already sitting on what
minutes away from all the facilities of the city.” Thus,
they knew was a superb golf course with room to grow
he predicted, “It is logical to conclude that a steady, bal-
when they were ready. They had time to figure things out,
anced growth will continue at or above the present rate,
and time, for as far as they could see, was on their side.
and as a result real estate value will remain strong in the ✧
face of the increased market demand.” Better still: “It
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is evident that the Subject Property is located in an area which will continue to develop as a high-type recreational and residential complex, attracting well-to-do residents
EVEN SO,
they had figured out a lot by then.
The clubhouse, for instance.
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D E V E L O P M E N T
They knew where it had to go.
clubhouse that was welcoming, but one that discouraged
And they knew it had to be something less imposing
members and their guests from hanging around. Was he
and less costly than the one proposed in the design that
trying to defend against the George Lows of the golfing
Jim Nolen drafted in 1970.
galaxy? [SIDEBAR: A NEW LOW]
With its large spaces and ambitious facilities, Nolen’s conception was impressive, and, for George,
He drove into Palm Beach to meet with architect Gene Lawrence.
that was a problem. What his fellow founder had come
From the office he established on Worth Avenue in
up with was too impressive. George didn’t want a place
1965, Lawrence created a practice that helped modern-
where people would gather and linger for hours before
ize the look of Palm Beach with structures like Sloan’s
rounds, after rounds, or whenever the urge hit. He didn’t
Curve on the waterfront, the snaky Regency condos on
want a clubhouse fit for a country club. He didn’t want
the Intracoastal overlooking Lake Worth, and The Espla-
a country club. He didn’t want to worry about having to
nade shopping plaza. The Regency was a distinct shot
serve dinners. He wanted a clubhouse with an empha-
across the bow of traditional Palm Beach design and still
sis on golf—its play and support—not wining and dining
eye-openingly new when George explained to Lawrence
and socializing. And no card playing ever! He wanted a
what he was looking for.
Though George Fazio didn’t have George Low in mind when he imagined his ideal clubhouse, he might as well have. Low was one of golf’s classic scalawags, a rogue and a mooch proudly credited with the existential reflection, “Show me a millionaire with a bad backswing, and I can have a very pleasant afternoon.” Low grew up at Baltusrol, in New Jersey, where his father had been head pro, and became a head pro himself—at Plymouth Country Club outside of Philly, where George got his own start as a caddie—and played on Tour on and off from the 1930s to the 1950s. He was far less known for his competitive achievements than for his genius on the greens—“He could two putt Rhode Island,” observed Pulitzer Prize-winning sports columnist Jim Murray—and the distinctive flanged putters he designed. But the bulk of his earnings came through hustling. Which is not to say his legitimate talents weren’t legitimate—and even brilliant— they just didn’t convert as easily into cash. As an instructor, he counted Arnold Palmer, Jack Nicklaus, and Lee Trevino among his putting protegees: Palmer directly credited Low’s help for contributing to his victory in the 1960 U.S. Open; Gary Player won the 1961 Masters with one of Low’s Wizard 600 model putters; and Nicklaus claimed fifteen of his eighteen majors with the 600—and his sixteenth with a replica. But it was through his golfing adjuncts that Low reached the apotheosis of his reputation. Dan Jenkins described him in a 1964 Sports Illustrated profile on him as “America’s Guest”—and
it
stuck. With old compadres like Leo Frazer, Tommy Bolt, Sam Snead, and Ken Venturi showing up at Jupiter Hills through the early years, America’s Guest was sure to follow, relying on their hospitality and, of course, George’s. George even graced Low with honorary status—at first. But, by 1975, enough was enough. Assistant pro Dick Stewart remembers Low taking advantage of a good situation by showing up for lunch and, de-
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Lawrence translated that into a building that the
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They missed the mark by nine months.
members—given its perch and parameters—dubbed Fort
Construction was slated to begin when the course
Apache. It was anything but a traditional-looking club-
closed for the season later that June, but the process
house. Budgeted at $525,000, what Lawrence devised
didn’t go smoothly, at least not at first. Though Lawrence
was as stunning as it was singular: a square glass space
had put together a detailed plan for grading the site and
capsule with a flat wood roof nestled on a first-stage
its surrounds, the Conch Hill location had engineers and
booster rocket made of French River travertine marble.
contractor Tom Sawyer stymied. Part of the challenge
Fourteen thousand square feet of building overall with
rest in the sugar sand; fabulous as it was as a foundation
an additional 4,300 square feet of cart storage beneath
for a golf course, it was less than optimum for holding up
the bag room.
a two-story building.
The upstairs 3,364 square feet, with views to the
Engineers spent July into August testing soil, emend-
south, west, and east from the dining area, would operate
ing it, and bringing in truckloads of rock to solve the
as a dining room with a centrally placed kitchen—$32,813
issue. Time consuming as that turned out to be, the more
budgeted to equip it—all opening out onto a surround-
complicated test revolved around how best to maintain
ing promenade. The downstairs housed its golfing guts:
ideal views in all directions from the second-story win-
reception area, board room, offices, pro shop, bag stor-
dows while creating the necessary access to Conch Hill
age, and men’s and women’s locker rooms, each equipped
for construction vehicles and a parking lot for the mem-
with showers and attendant’s station with a series of
bers without destroying the natural growth that George
octagonal-shaped locker bays on their perimeter, six for
insisted on preserving. By late August they had their
men, three for women, each holding twenty-eight indi-
answers.
vidual full-sized cubicles for the members. Lawrence’s
Ground was broken on September 16th.
plan was detailed to the point of including the dimen-
Two weeks later, the golf course opened for its sec-
sions and appointments of the lockers themselves—with
ond full season and third overall. As members returned,
a golf shoe, spikes and all, included for perspective. Some
watching the building progress became a part of every
$26,000 was allotted for spike-proof carpeting through-
round. “Anticipating the use of our new clubhouse,”
out. [WE’VE GOT DESIGN DRAWINGS AND CON-
Everitt concluded his note, “we have every reason to
STRUCTION PICS do a collage.]
justly predict that we will have one of the finest facilities
Everitt, who knew something about clubhouses
for golf in all of Florida.”
from his tenures at Shawnee, Lost Tree, and Oakmont,
By the fall of 1972, the clubhouse was open for
was delighted with its potential, and on June 4, 1971, he
business. Like most projects of this sort, it took a little
shared his enthusiasm with the members in a letter with
longer than expected and cost more to complete than the
plans and drawings attached. “Utilizing a ‘total vision’
$525,000 budget Lawrence presented, but the final tally
idea,” he wrote them, “we will have a view overlook-
remains part of the puzzle of the club’s past that went
ing the Intracoastal Waterway, Jonathan Dickinson State
up in smoke in the 1980 fire. What’s unquestionable is
Park and our beautiful golf course from the dining area.”
how it was paid for: Bill Ford tore pages from his check-
(What they couldn’t see was the ocean, a design pecca-
book. It was money well spent for its time. [SIDEBAR:
dillo that would contribute to its demise three decades
A NEW ORDER] And though it was markedly differ-
later.) While there was no definite completion date set
ent from other clubhouses in Florida at the time, Ford,
yet, he assured members that “every effort” will be made
though never a great fan of the building, was fine with it.
to open it by the coming Christmas.
“He wasn’t trying to reproduce Seminole—or any other
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club—in any way,” explains Peter Morse.
D E V E L O P M E N T
the featured central staircase. The flooring for the patios
Theatrically looking down on the golf course from
and entryways was made of blocks taken from the part
the highest point in Florida south of Hobe Mountain,
of the Chatahoochee River that forms the southern half
the clubhouse had presence; Gene Lawrence didn’t shoot
of the Alabama-Georgia border and a piece of Florida’s
for the obvious. His structure was sleek. It was modern.
border with Georgia.
The exterior would feel contemporary today. Its primary
Upstairs, the dining room was capped with a ceiling
finishes were organic, their natural hues distinctively
inlaid with cork from Portugal. The furniture was Indi-
earthen, inside and out. The façade above the glass-walled
ana oak. The lockers, built in Lake Worth, were made of
second-floor dining room was hewn from dark Mexican
ash with ample ventilation to combat mildew. The atten-
wood. On the first level, the travertine marble wrapped
dant’s station allowed for rudimentary food and beverage
around the exterior of the pro shop and locker rooms
service. George insisted it never be referred to as a bar.
areas before migrating indoors to form the focal point for
With the new clubhouse came a new entrance to the
When the members returned in the fall of 1972, they not only found a new clubhouse, they also found a new sequencing: The Hills Course finally played as the Fazios intended, beginning with the curtain opener from beside the clubhouse and proceeding on to what’s now the 18th hole of the Village Course. To make use of the dramatic new setting, the first hole was lengthened to employ the maximum elevation and its par redesignated from 4 to 5. To keep the overall par at 72, the then second hole, now the Village finale, was compressed from 515 yards to 430, and a digit subtracted from its par. As players progressed down the first fairway, they would have seen something else they hadn’t seen before, something they certainly couldn’t miss, though preferably not with a golf ball: the new pond at the far end of the range nestled between the approach to the first green and the beginning of the second fairway. Back then, the practice tees sat on the clubhouse end of the range with shots flying towards the pond in the distance; today, the flight pattern’s been reversed. The new pond was there for a reason. From the point of aesthetics, it provided a nice break in the view looking down from the clubhouse. “It brought color and texture to the panorama,” explains Tom. From the point of practicality, the sand that came out of the ground provided the fill needed to complete the pad the clubhouse sat on. To help orient members to the new order, placemats awaited on the dining room tables for them with a map of the holes and their new order of play. [THIS SHOULD HAVE THE SCHEMATIC OF THE COURSE THAT APPEARS ON p. 107 OF THE OLD BOOK]
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club. The timing couldn’t have been better. Since U.S. 1
Elliott’s notion that the best course of action began with
was in the midst of its own expansion from a single lane
a second golf course and spread out from there. But then
in each direction to two, it was a snap to veer an access
what? And how?
road from the southbound lane to join the new entry road
So much had already been batted around. High
winding up the hill through the new parking lot to the
rises. Condos. Single homes. A blend of them all. Once
bag drop. Unlike today, the entrance itself was spartan.
the possibility of simply selling off the land to the high-
Landscaping would come in due time. So would a guard
est bidder had been taken off the table, anything was
house. Meanwhile, the original way in—the section of
still possible. They briefly considered the idea of a joint
Old Dixie Highway along the railroad tracks—became
venture with an outside developer, but that evaporated
the route to the maintenance yard. The trailers remained
when Ford agreed to underwrite the clubhouse. “That,”
in place, relegated until their disappearance a year later
remembers Tom, “is when George let his dream evolve
from temporary clubhouse status to pit stop and snack
beyond the golf course into developing the real estate.”
bar.
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Looking back on it from less than a decade down the road, this decision turned out to be the act of hubris that
Bill Elliott, Ford, and George
changed Jupiter Hills and George’s relationship to it.
directed their collective brain power toward the land
Though George had invested in real estate in Pennsylva-
waiting for attention to the south. The more they thought
nia, this evolution of his dream would, in time, evolve into
about what to do with it, the more they kept returning to
a whole other kind of challenge, one that transformed
AS THE CLUBHOUSE TOOK SHAPE,
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George into an Icarus flying too close to the sun. But not
one of the nation’s preeminent land planners, and no
yet. Hopes were high. Given how everything had gone so
stranger to the Fazios. George had used Stone on previ-
far, there was no reason for them not to be.
ous projects and Stone had brought them in to consult on
From the get-go, the founding core understood that
golfing developments the firm worked on. In the summer
a second golf course should be a different animal from
of 1972, the club retained EDSA to produce a prelimi-
the Hills. Though it sat on similar land, and though the
nary land plan, and Tom began meeting with Stone and
Fazios would design it, it would have to spring from con-
his associates in a waltz that danced on through the bal-
ceptually different roots. The more the trio thought about
ance of the decade with a pause for the recession that bit
it, the more they began to see it as the development next
into 1973–1975.
door that shared a common border. Like Lost Tree and
During that first summer, Tom met with Stone and
Tequesta Country Club, it should rise as a golfing com-
his team at their offices and on site. They toured the prop-
munity, not just a golf course, a place to live rather than
erty. They studied it. “I told them what George wanted,”
just come and go.
he says, which was low-density and high quality, some of
George did the calculations. By reserving one hun-
it, by necessity, attached housing to get to that 250 num-
dred acres for development with an average of two and a
ber he coveted, with roofs capped at two stories. “George
half units per acre, Jupiter Hills could have roughly 250
insisted on nothing remotely like the way so much of
members living on property. Add 150 non-residential
South Florida was being developed.” In translation: no
members and he’s got his magic number: four hundred
high rises.
for two golf courses. But how would two courses and a
In early September, EDSA submitted its first inter-
community around one of them conceptually fit together?
pretation of those wants and numbers. Overlaid onto a
Would they even have to? Details would be determined
copy of the same topographical map prepared by Nolen’s
later.
firm that Tom had drawn the routing for the Hills, the “In George’s mind,” says Tom, “there was never a
plan was bold and it was colorful. “It was a concept more
fixed plan. He didn’t deal in that world. He wasn’t a fixed-
than anything,” Tom recalls. “They fill the spaces logi-
plan guy. He wanted to figure it out in the field.” Which
cally.” [USE PICTURE OF THE LAND PLAN]
works fine for golf, but not so hot for houses. It’s easy to
Logic doesn’t necessarily insure good golf.
move a green if you don’t like where you put it. It’s not so
What Stone had envisioned was a golf course work-
easy to move a foundation once it’s been poured.
ing its way south from those stunning hills north of the
Naturally, then, George needed someone to help
clubhouse that George had set aside for condos to the
him navigate his way forward and knowledgeably address
north end of Tequesta park, veering south along the
the pesky details he certainly faced. Like the roads that
park’s border in a cluster of holes before heading back
needed to be built. The utilities that had to be brought in.
north to finish by the hills where it began. Stone’s holes
The permits that must be attained. The houses that had
were place holders, not holes per se, created to maximize
to be sited. The golf course that had to be found (though
the use of the rest of the land for the ninety-nine housing
George could do that part as well as anyone.)
lots EDSA wedged in between what would be the Village
Enter Edward Durell Stone, Jr. Nobody handled those kinds of particulars better. [SIDEBAR: ED D. STONE JR.]
Course and the Hills with just over five acres reserved for condos. When Tom handed the draft to his uncle, he did so
Based in Fort Lauderdale, Stone’s firm, Edward
with a caveat. “I told him if we put any development there,
Durrel Stone and Associates—aka EDSA—was already
even if it’s good, we can’t get a road over to the village. It
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182 acres into more like two hundred, they were stymied.
Unlike Edward Durell Stone
One possibility briefly raised—and scrapped—was
pére, the architect behind the iconic edifices of Radio
an executive layout. Both sensed that such an abbreviated
City Music Hall, the General Motors building in New
journey wouldn’t cut it beside the Hills.
York, and the Kennedy Center in Washington, D.C.,
So, then, what if…
Edward Durell Stone fils found his calling outside, shap-
And what if…
ing open spaces. He backed up his degree in architectural design from Yale with a master’s degree in landscape architecture from Harvard, and, after exploring the wild blue yonder with the U.S. Air
And what if… By 1974, they still hadn’t cracked it, though they hadn’t been digging into it full time either. Time, as Bill
Force, established the EDSA
Elliott had impressed, was on their side. The club was
firm in 1960. Teaming with his
doing fine. Besides, the Fazios had been busy, out and
father, he conceived the out-
about imprinting the golfing landscape in Arizona, Con-
door surroundings for the GM
necticut, Massachusetts, South Carolina, and sixty miles
building and Kennedy Center,
south in Pompano Beach, though Tom was now the real
the first projects to put him and his firm on the map. EDSA went on to plan environments near and far—from Euro Disneyland to the PGA National com-
road warrior of the two. Once Butler National had been completed, George, for all practical purposes, became ensconced, at least through the winter golfing season, in
munity in Palm Beach Gardens. Richard Nixon appointed
Florida. “His main interest was here,” says Tom. “He
him to the U.S. Commission of Fine Arts, a seat he held for
would be here as much as he could.” Though the club, as
interior of
four terms through reappointments by Gerald Ford and
it then was, was primary, the club, as it would one day be,
ing room photo
Jimmy Carter. Stone, who died in 2009, liked to say that
still gnawed at the back of his mind.
11 jh video cpat
he designed with an uplifting eye for imagining “an idealized place, what the environment would be if everything were right in the world.”
would be blocked by the entry at the clubhouse.”
So, what the heck to do with all of that undeveloped property just beckoning? They kept taking stabs at it.
Clockwork
Finally, it hit Tom: What if he took whatever boxes they’d
of Peter Morse
been boxing themselves into and teleported their thinking
Jim take photo
well beyond them? What if they borrowed a smidge from
So the Fazios went back to the land. They walked it.
Peter and turned it over to Paul? What if they moved three
They searched for the solution they knew had to be there.
holes from the Hills over to the Village? Then they’d only
The more Tom thought about how to do this, the
have fifteen holes to fit into a space they’d been struggling
more he kept smashing into the same wall: There simply
to fit eighteen, and that would give them ample room.
wasn’t enough room in those 182 acres to build a housing
And what, then, if they restocked the Hills with three
development and a championship golf course, and they
brand new holes carved out of the best golfing turf on the
couldn’t skimp on the houses; the second club would need
property, the hills north of the clubhouse that George had
the revenue to finance and pay for itself. Mastering the
shied away from? The land he’d deemed so valuable for
A-B-Cs of figuring it fell to Tom. “George would have an
its beauty and the stunning views from its apex that he’d
idea a minute,” he says, “but he was never into details.”
held it as grounds to grow residences? EDSA had placed
And this was a detail job, far more so than the blank can-
condos there. What if golf grew there instead?
vas of the Hills, unencumbered as it was by technicalities
Bingo!
like houses and a road system. They would bounce ideas
Tom pictured it so clearly. “The property was kind
off each other, but until they could figure out how to turn
of a triangle,” he explains. “It was hilly and unique. But it
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was so obvious how the holes fit together there.”
D E V E L O P M E N T
Everyone learned to expect that golf was to be
Bingo!
played at one pace—briskly—which is less of a challenge
George was sold. “He went out the next morning
than it might sound given what golfers encountered.
and began staking,” says Tom. “The minute the idea was
Wide.
out there, we built them.” They still didn’t have a fixed
Open.
plan yet for the Village, but they had three new holes,
Spaces.
twenty-one in all. When the holes that would eventually
“We were a spartan staff for most of the seventies,”
fit into the puzzle of the Hills as its seventh, eighth, and
remembers former assistant pro Dick Stewart, “but we
ninth were completed in late 1974, they were known as
could do it. There were usually only maybe twenty to
simply “The Practice Holes.”
twenty-five people on the course a day, and little play in
They wouldn’t find their way onto the scorecard
the late afternoon. Fifty people and we’d have consid-
until the six new holes needed to form the first nine-hole
ered ourselves slammed. It was so quiet we used to pick
route for the Village was completed. The Fazios would
the range by hand.” [SIDEBAR: DICK STEWART AND
get to them in due time, and with EDSA’s continued back
MIKE KERNICKI]
and forth, they’d find the community model through
The new dining room, which only served lunch, was
which the new nine would be interwoven.
about as packed. In the first half decade after the club-
When the economy picked up.
house opened, it was rare to see more than a scattering of
In due time.
tables occupied, but at some point, George would mate-
f old din-
rialize to meet and greet and ask about what the mem✧
o? chapterr
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ture
bers were thinking. He liked standing up by the room’s great windows and pointing out the different trees on
Jupiter Hills was finding its rhythm and the
the course to members; George loved his trees. He also
membership began to tune their own rhythms to vibrate
had a habit of personally removing the hats of members
have
with it, a symbiosis that kept refining itself over the
who’d avoided the task themselves. Under new manager
if not.
course of the decade.
Jim Adamson, Sunday brunch buffets began in 1973, and
MEANWHILE,
k-Photo
With no need for tee times, members came and
on occasion, George might host a small dinner upstairs,
members went. They learned what to expect and what
though George and his friends were more likely to gather
not to.
in the evenings in Jupiter at The MET Club or The Flame
They learned to expect an uncrowded golf course and an attentive staff. They learned not to expect any structured play beyond an occasional informal Saturday scramble set up by the pro shop. Women learned this was a club that never restricted their presence: show up and put a peg in the ground whenever.
in North Palm. “There wasn’t a whole lot of entertaining at the club,” says Stewart. “It was just a place to play golf.” Besides, it was more fun to grab a bite at the halfway house. [SIDEBAR: PHYLLIS VALENTI AND THE HALFWAY HOUSE] Cards, of course, remained strictly verboten in the Georgian reign, but there was at least one recorded indis-
They learned not to expect a block of time reserved
cretion, mercifully nipped before hell broke loose. Cardi-
just for them or anything so formal as an organized group
nal Krol, perhaps the club’s most distinguished honorary
of nine-holers—unless it was part of the larger area-wide
member, sent a foursome of fellow Philadelphia clerics
Women’s Golf Association.
down as his guests shortly after the clubhouse opened.
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Or with friends from Seminole or Jupiter Island. Or with George and Greenie. But mostly alone or in a pairing with George. Some found him aloof, but he wasn’t, really; he was just preternaturally shy. “He was friendly with the membership,” say Morse, “but he didn’t really know the membership.” He knew his friends and he stuck with them. Besides, he never saw his role as glad-handing members or joining them for a quick nine followed by some post-round locker room bonding. No, what Ford enjoyed was the
PECKI
role he ascribed to himself and was pleased to
ORDER: Vid
After completing their communion with the golf course,
take on: providing them with a superb environment for
of george exa
they commandeered a table in the new locker room and
the game.
course in cha
ordered beer from attendant Joe Dominick, who had
In his prime, Ford had been a fine player with a
moved inside from the trailers to operate the sanctum for
single-digit handicap and a single pack-a-round cigarette
the first couple of years. When one of the priests pulled
habit. He rarely practiced and took few lessons—hab-
out a deck and began dealing, Dominick swooped in to
its he perpetuated at Jupiter Hills—but when he played
prevent their clerical error from escalating into a cardinal
with George, he took notes. George generally had a tip
sin. Convinced that Jupiter Hills answered to a Higher
or two to offer, and Ford, always looking for an on-ramp
Authority, they repented. [SIDEBAR: CARDINAL
towards improvement, methodically wrote them down.
KROL]
But he had no filing system. “He’d stash them in his
Cards aside, the locker room was a comfortable
bag,” remembers Morse. “He’d find the one he was
place, though dallying beyond a post-round libation—
looking for about a year later.” [SIDEBAR: BILL FORD,
maybe two—was simply not done. Unless you were with
UNFILTERED]
Bill Ford. Though Ford sought no special privileges,
On the course and off, George and Ford were quite
courtesies were extended. His locker was in the first bay
a pair. “Bill loved needling him,” says Morse. He so vexed
beside George’s and Bill Elliott’s.
George with his constant—and prodding—hosannas for
When Tom Horal [SIDEBAR: TOM HORAL] took
the faster green speeds at Seminole that George not only
over as its commandant in 1974, he was surprised how
relented, he retaliated: when he knew Ford was coming,
sparse the traffic was and how early the locker room
he’d make sure the greens, already rolled in the morning,
cleared out. “Everyone was gone by 4:30,” he recalls.
were rolled again in the afternoon.
“We’d lock up, tee it up, and get five or six holes in before dinner.”
Fast, faster, fastest—whatever the green speed, Ford was unflinchingly proud of the place he helped create. He
Unless Bill Ford was there that day.
enjoyed bringing friends up from Seminole and over from
When Ford came to play, he’d arrive, like clockwork,
Jupiter Island. Horal remembers him teeing it up now and
at 2 in the afternoon. “Bill was a night creature,” says
then with pros like Sam Snead, Julius Boros, and Tommy
son-in-law Peter Morse. “He never showed up anywhere
Bolt. “They’d come play with Mr. Ford,” says Horal,
in the morning. He loved being able to show up at Jupiter
“and that was the only time we stayed late. They’d be
Hills in the afternoon and play a few holes by himself.”
sitting around the little locker room bar of mine. At 8 or
ING
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D E V E L O P M E N T
9 at night we’d still be serving. But nobody else was ever
and Penna were in business together. Hope preferred
here late. Just Mr. Ford, his guests and myself. Telling sto-
entering the clubhouse through the bag room, never the
ries. Killing time.” Over time, Horal’s version of a Vodka
front door. [SIDEBAR: GOLF TIPS]
Stone Sour became as much a part of his locker room’s fabric as the spike-proof carpet.
Compared to Perry Como, Ford was an early bird. Como tended to appear at about 3:30 for a nine with
While Ford came to play regularly—at least once a
Penna or two or three holes on his own or with Mike
week and often twice—and Bill Elliott was a fixture for
Kernicki. “While you’re playing with him, he might be
extended stretches in season, Bob Hope sightings were
whistling or humming a tune,” Kernicki remembers. “He
rare. He would stop in when he was touring for a few
was just so smooth, like, ‘Why should I ever hurry?’ His
days once a year, sometimes twice, to play with George,
swing showed that. He had a really good golf swing.
Greenwalt, and, more often than not, Toney Penna; Hope
Julius Boros had nothing on Perry as far a soft, smooth
deo stills
aming golf
ater 11
Dick Stewart and his sidekick Mike Kernicki, a couple of ambitious assistants from Michigan, both served solid apprenticeships under Phil Greenwald before returning home to make their marks as long-serving head professionals at prominent establishments. Stewart had met George briefly in Massachusetts in 1974. A year later, he reintroduced himself to George one afternoon at Palm-Aire while out on the edge of the fairways as a ranger. George had brought Jack Gately down to Pompano Beach to play his new course. George mentioned he needed an assistant pro at Jupiter Hills. “I didn’t know Jupiter Hills from Mars,” Stewart conceded. But he learned. And he told George about his friend Kernicki. George was interested. “He can change cups for me.” Stewart called him, and Greenie had another new assistant. “This is where we really got our start,” says Stewart. “It forged a long career for me in the golf business.” For both of them, really. Though each was tapped for the top job at prestigious clubs back in Michigan by the late 1970s— Stewart at Kalamazoo Country Club, where he remained for forty years, and Kernicki at Bloomfield Hills—each returned for several winters into the 1980s. For both, it wasn’t just what they learned at Jupiter Hills that helped them move on, it was also the contacts they made. Stewart used Bill Ford and Perry Como as references for the opening at Kalamazoo. Kernicki, it seems, had half of Jupiter Hills in his corner. “There were a lot of Bloomfield Hills members at the club, and they’re all calling up for me. George was, too. One Saturday, Mr. Ford comes in and asks, ‘Hey, Mike, you get the job yet?’ I told him I hadn’t. On Monday, he sent a letter to Bloomfield Hills by courier that said basically to hire the guy. On Tuesday, I got the job.” He later added Indian Creek in Miami to his portfolio. Over time, Kernicki became something of a short-game guru, in part because of what he’d picked up at the feet of golf’s maestro from seventy-five yards and in, PGA champion Paul Runyan, who frequently visited to play with George at the club. In 2005, Kernicki assembled all he’d amassed on the subject in the highly successful instructional volume Golf’s Short Game for Dummies. Stewart was the book’s technical consultant. The two still stop in at Jupiter Hills every winter. It’s hold on them is that strong, in part because of what they took from the club as young golf professionals, but also because of a personal bond that was forged behind the scenes. “Both George and Phil treated Dick and I like we were their kids,” says Kernicki. He remembers one Christmas in particular. “George had the super cut down a small jack pine from the property, and he invited over his extended family”—of which he, his wife and Stewart had become a part. “It was such a nice thing to do. George knew how to take care of us.”
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swing.” Golf was an essential element of the Como daily
for George. Yes, it was his laboratory, the place that
routine: it marked the interregnum between whatever he
gave physical form to his deepest credo and convictions
had to do earlier that day and fishing.
about golf, but even that doesn’t approach how visceral
Penna, on the other hand, was all business. “He
the connection between person and place became. Make
would regularly bring clubs over for us to try out for
no mistake, Jupiter Hills was a proving ground, a place
him,” says Kernicki, including a prototype of what would
for George to prove himself, an extension of his restless,
evolve into a hybrid that he made especially for Green-
renaissance self, a place where he could serve as a phi-
wood. “Jupiter Hills was his testing ground.”
losopher-king in spiked kilties and a da Vinci in soft cap simultaneously. Put that all in the blender and the mix
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becomes something richer: Jupiter Hills, in the end, was George’s nation-state and his canvas, and George strove
TESTING GROUND doesn’t approach what the club was about
for the nonpareil on each side of that tricky balance. He never stopped fiddling. First thing every morn-
Cardinal John Joseph Krol,
ing, he would drive over from his condo overlooking the
Philadelphia’s archbishop from 1961 until his death twen-
ocean at The Regency on the south end of Jupiter Island,
ty-seven years later, inscribed Jupiter Hills into his annual
arriving at 7, seven days a week. His eyes picked up every-
book of days beginning the weekend after Christmas for
thing. “If he saw a cigarette butt, it was, ‘Hey, pick that
the bulk of the 1970s, usually arriving with his secretary,
up. Why did you miss that?’ to whoever was closest,”
who later became a bishop, and two monsignors. His first stop was the pro shop, and his first question was directed at Phil Greenwald: “Phil, have you got my clubs ready?” The Cardinal would call ahead each year and buy a new
says Kernicki. “There was no pecking order. Things had to be perfect.” By 7:20, he’d fired up his golf cart to begin his daily tour, hole by hole, editing as he drove. Superin-
set of irons custom made for him by Toney Penna. “He’d
tendents, never sure what to expect, came and went. But
pull out a wad of cash, peel off some bills, and give them
George was George; he believed to his core that a golf
to Greenie,” remembers Mike Kernicki. “It was always
course was an evolving creature. “It’s organic,” he would
quite a moment.” “George worshiped him,” remembers Dick Stewart. Krol’s own worship of the game was featured prominently in his obituaries. He was one of the anointed few George
insist. “It changes all the time. It’s alive. From one day to another it changes. You want to keep abreast. You’re not just looking up at the sky all the time. You’re looking at what you have. You might as well do something.” Which George was thrilled to do. So the pattern propagated itself. Kernicki often accompanied George on his morning
entertained for dinner in the clubhouse, but Krol’s
rounds. “Riding around in that cart with George was an
favorite meals at the club were whatever Phyllis Valenti
education,” he says. “It was like he invited you in to see
happened to be serving at the halfway house that day.
his vision of the world, his vision of golf, and he was
“He always came by,” remembers Phyllis. “He looked so different when dressed for golf.” As a token of his appreciation for Phyllis’s cooking—and the sympathetic mid-round ear she proffered for consolation and confession—he presented her with an offering: a keychain with
OK with you asking him any kind of questions.” George would have him take notes. “He was, ‘I’m gonna put a tree here, I’m gonna move this green there.’ He was always dropping balls to test the greens. I wish I’d kept the notes.” (He’s not alone.) Ford took George’s refining in stride and good
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IT TOOK A COUPLE OF SEASONS FOR THE HALFWAY HOUSE THAT APPEARED BEHIND THE 10TH TEE AFTER THE CLUBHOUSE OPENED
OLD HALF WAY HOUSE?
to hit its stride, but once Phyllis Valenti arrived in 1974, it be-
halfway house. “The members were amazing. The halfway house
came a quintessential ingredient to the club’s overall flavor. Part
had to carry us for a whole season.” Post-fire, the screens were
of that was Phyllis—her forty-one years of service made her a
replaced with sliding glass doors and air conditioning blew in.
reliable and welcome presence, like the sun rising in the east, and
Before heading off on his rounds each morning, George made
also Jupiter Hills’s longest-tenured employee. And part of that
a point of stopping by for coffee, and maybe some hot dogs for
was the muted charm of the place itself.
the alligators. He’d return later in the day, too, when he played.
Phyllis had been working at the Tequesta Country Club when
“It was really the greatest place,” insists Ed Sabo, Greenwald’s
Jupiter Hills poached Hugh McVicar, its chef, to take over the
successor as head pro and a frequent presence at the club while
new clubhouse kitchen. “Good luck with that,” she remembers
on the Tour in the 1970s. “She made the best chicken salad. [Her
telling herself. “There was such a big turnover there, it was
secret: “Just keep it simple. That way you please everybody.”]
scary.” A year later, the scare hit home; McVicar asked her to
Nobody would eat in the clubhouse. Carts would be stacked up
run the halfway house. She demurred—firmly. He called again
there eight deep. It was one of the best parts of the club. Really.”
in 1974, this time with an offer the young mother thinking of
For Jerry Kelly, a winner on both the PGA and Champions
her kids’ future couldn’t say no to: beyond her salary, she’d take
Tours, the halfway house turned into a second home. As a teen-
home 15 percent of everything she
ager, he was so intent on honing his
sold. “You mean every time I open
game to join the big boys that he’d
a soda can or a beer or serve a tuna
practice and play from dawn to dusk.
sandwich I’m gonna get 15 percent
He knew where to find sustenance
of that?” she asked. She thought he
when he needed it—in more ways
was joking. He wasn’t. She was in.
than one. “Phyllis cooked for me more
As a house, it was more half-
than my mother did,” he remembers.
baked than halfway at first, just a
“She fed me twice a day sometimes.”
spartan kitchenette, a screened-in
Sensing how hard he was working
patio, a few tables and chairs, and
and how elusive his dream might be,
a rest room on either side. Phyllis
“I always tried to pump him up,” she
dispensed drinks, snacks, steamed hot dogs, and a tiny array of
assures. “I knew how lonely he was. I tried to give him some good
sandwiches, but no hamburgers yet; she had no grill. “But I built
words.”
a business,” she says proudly. “The dining room was struggling. I was kaboom!”
In the mid-nineties, Phyllis left her familiar post for an office in the clubhouse. She’d been going to night school for several
Her popularity grew. The halfway house grew with her. In time,
years to study accounting. “I was tired of smelling like hamburg-
the place came to be known as “Cafe Phyllis ”; a group of her
ers and hot dogs everyday,” she recalls. When the club’s book-
regulars even had a sign made up that she proudly displayed. “I was
keeper decided to retire, Phyllis was offered a ninety-day trial—
so surprised that they took the time to do that for me.”
and retired two decades later. It was not unusual for members
She added items to the menu: a variety of sandwiches, soups,
to stop by to tell her they missed her chicken salad. “You don’t’
and with her new grill, burgers. “Once you get to know the mem-
realize you’re creating memories for people when you’re at the
bers,” she says, “they have demands.” By the late seventies, the
halfway house making sandwiches.”
patio was extended, and more tables and chairs appeared. A
For more than a decade, the halfway house hung on without
ceiling fan was installed, curtains were hung, and a phone was
her, an update here, a patch job there, but it became a casualty of
put in on the ninth hole so golfers could order ahead. “Once we
the 2006 restoration when Tom Fazio lengthened the 10th hole
got the Village Course and families, it went crazy.” And when
through its heart. “I knew the decision would be unpopular,” he
the top floor of the clubhouse burned in 1980, it went crazier
concedes, “but golf needed to come first so it had to come out.
still. The entire dining facility operated from a gas grill at the
The hole, its shape, and playablity had to change to accommo-
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The only major domo of a locker room ever profiled in Sports Illustrated, Tom Horal already had a PGA card in his pocket when he decided he wanted to master everything about the golf business. Originally from Michigan, he brought his family to Florida to scope out potential, found an ad in one of the Palm Beach papers, and picked up the phone. “Jupiter Hills needed a locker room manager, and I needed a job,” he says simply. He met with George and signed on to begin a solid tour running the club’s inner sanctum from December of 1974 into the early eighties. In 1976, he began splitting seasons between Jupiter Hills and Butler National—with George’s blessing, Jupiter Hills member and Butler co-founder Red Harbour personally tapped him for the post—then, at the urging of Butler member Jack Vickers, Horal moved on to Eldorado Country Club in the California desert at Indian Wells for the winter of 1983 en route to the new club Vickers founded south of Denver: Castle Pines. When its clubhouse opened in 1984, Horal was there. Though officially retired, he’s still there. In 1999, SI turned its lens on Horal during the annual PGA Tour stop the club used to host. “Horal’s alphabet skips straight from m to p,” the magazine assured. “He doesn’t know no.” Jack Nicklaus put it more personally. “Tom really goes out of his way for you. He knows how to make you feel at home.” That’s a skill he perfected at Jupiter Hills, and a skill picked up seamlesslessly—and augmented—by his two successors over the past thirty-five years: Babe Cosentino and Bryan Rost. Indeed, the can-do attitude SI ascribed to Horal was an attitude George insisted on from staff. “Don’t ever say no to a member,” is something Director of Outside Services Kirk White, who arrived in 1981, remembers George stressing to him. “He used to tell me, ‘If you can’t do it, find someone who can.’ ”
humor—with his needle ever sharpened to a point. When
remembers Tom, “touring the holes and creating new
asked by friends at Seminole how the course was doing,
ideas. He’d rush to the telephone: ‘Tom, come up here.
his stock reply was, “How would I know. I haven’t seen
I want you to look at something. I’ve got an idea for the
what holes George moved since yesterday.”
seventh hole.’ Or, ‘Help me find a place for the dirt: I
George continued to show no mercy in the devil-
want to put a lake on the first hole.’ Or, ‘We need to
try behind his alterations. He was known to move tee
lengthen the tenth hole and change the dogleg; too many
markers and pins in the middle of the day. When George
balls are rolling down the hill.’ George never hesitated to
felt a hole was in peril—even from his closest friends—he
make changes, because his only interest was to make it a
struck back.
better golf course.”
Consider the chain reaction Leo Fraser unleashed
And, aesthetically, a more captivating one. He con-
when he basked in the glow of his drive on what’s now
stantly searched for interesting plants to add to the pal-
the fifth hole. Given that Fraser was in his mid-sixties and
ette. “If you have to play the best hole in the world every
he’d just blown his tee shot past the bunker on the inside
day, it would be boring,” he insisted. Boring was some-
of the dogleg, his button-bursting seemed justified.
thing George had to make sure Jupiter Hills would never
Not to George.
be. [SIDEBAR: LOCAL GREENS]
The next morning, in a stunning display of deus ex
In George’s mind, the environment surrounding the
machina, George swooped in and dropped a second bun-
golf course had to be just as just so as the course itself.
ker just beyond the first. “George was just kidding with
There were specific axioms he subscribed to and applied.
him,” assures Tom Horal. The punchline, regardless, was
Like American primacy. In cars. He liked them.
this: Fraser never dared cutting that corner again.
He’d sold them. His benefactor produced them. Hence,
George’s changes were manifest.
he instructed valets that only automobiles with American
“I can still see George out there in his golf cart,”
birth certificates could be left in front of the clubhouse.
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Drive up in a Mercedes, a BMW, a Rolls Royce or any other vehicle that crossed the sea in a boat and they’d be
Through the years, Bill Ford’s
quickly shunted out of sight.
handicap may have climbed but his smoking habit
And American pride. While George, on the one
remained constant. “He always came in with a sport
hand, was happy to help South African Gary Player get
coat and a Chesterfield,” recalled longtime lead profes-
his legs back under him after a dispiriting dry spell, he
sional Tom Roberts not long before he died. “Whenever
was not above relitigating World War II, even though his Navy combat was confined to the fairways. Still, given the tenor of one of the most famous anecdotes from the
he drove in, there’d be a ripple through the place that Mr. Ford was here.” Kirk White can attest to that. George would always let the staff know when Ford was coming, but they
club’s first decade, you’d think he’d crawled through the
already knew. “There’d be no cars in front of the club-
mud on Iwo Jima.
house. We’d park Mr. Ford’s in front of the pro shop.”
Fast forward to not long after the front nine of the
Over time, that car would sometimes be a Ford—includ-
Village course opened in 1976. The new nine drafted
ing a T-Bird in Detroit Lions blue—sometimes a Conti-
George’s Practice Holes into service for real—as the final
nental, and when Ford took over the company in 1999, a
third of the opening nine of the Hills. A group of Japanese journalists walked into the pro shop one afternoon requesting to photograph the most picturesque hole at
Jaguar. But the cigarettes stayed the same. “Non-filtered Chesterfields,” says White. “He always kept them in the center arm rest of his car. Even when he wasn’t sup-
Jupiter Hills. Greenwald got on the radio system that George had found for the club [SIDEBAR: GOVERN-
observes Bill Davis, who took lessons from George at the
MENT INTERFERENCE] and asked him what to do.
club in the early 1970s long before the idea he’d return
“Send them to the ninth hole”—the par 3 in the dunes—
as its third head professional ever occurred to him. “He
George barked through the static. Greenie thought about
liked to teach the intricacies of the game. That’s why he
it. “Okay,” he replied, considering the labyrinthine lay-
was such a great player. He loved the intricacies.”
out, “but they might get lost.” George never paused—or
Ed Sabo, the club’s second head pro, fell into
thought the visitors might be listening. “They didn’t have
George’s orbit in the early 1970s, as well. “Some of the
any trouble finding Pearl Harbor, did they?”
things he would say about what you should do to control a golf ball,” he recalls, “were pretty far out.”
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As an instructor, George was decidedly old school, at least in Davis’s educated eyes. “He was stern, but he
a more effective ambassador to the
was very smart when it came to golf, both in the golf
golf community than a tactful diplomat with the foreign
swing and course management.” He liked taking his play-
press. He basked in his reputation as one of the game’s
ers out to see if they could repeat on the course what
most knowledgeable instructors, and while teaching the
they’d worked on together on the range.
GEORGE WAS CERTAINLY
members in the early years fell primarily to Jack Gately
Here and there, he’d lend his expert eye to the
and Phil Greenwald and, occasionally, Greenie’s assis-
swings of two-time Ryder Cupper Gardner Dickinson, a
tants, George reserved his time for his fellow profession-
pretty good teacher himself, schooled in the fundamentals
als and those with enough game to potentially enter the
by Ben Hogan; [SIDEBAR: JUDY DICKINSON]1981
fraternity.
U.S. Open runner-up George Burns; and U.S. Open and
“If you were the kind of player who just wanted to
PGA champion David Graham. He helped Gary Player
go from shooting 100 to 95, George wasn’t your guy,”
through a dry spell on the way to his second PGA title.
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While under George’s thumb, Jupiter Hills was an old-school tipping club, and George, the former caddie, tacitly encouraged a generous flow. Most members got the hint, but just to make sure, at the end of each season, he would ask staff to identify the worst tippers. Relying heavily on input from Gar Garfield on the outside and Tom Horal and later Babe Cosentino in the locker room, George would identify the pinchpennies and banish them—and their tight fists—for the following year. That tradition did not apparently extend to founders. Emil Belanger, the veteran monarch of the Medalist’s locker room, began as an assistant under Horal. One day, PGA champion Dave Marr had come by to play. He asked Belanger whether Bob Hope had ever offered him a five-dollar check as a tip instead of cash. Hope was infamous for the practice, knowing the outcome: Hope-signed checks were framed as souvenirs, not cashed. Some weeks later, Hope came in. Sure enough, he asked Belanger if he’d mind taking a check. “I was twenty-one at the time,” Belanger explained, “so you will have to excuse me for being not too bright when I answered, ‘Sure, no problem.’ ” But he matured instantly. Before Hope was out the door, Belanger called to him. “You will get this one back,” he told the entertainer. “I collect cash, not autographs.” Hope turned back with a wry eye. Touché!
He worked with Tom Weiskopf, though begrudgingly;
very much in what he saw in Hogan’s golf swing,” says
George didn’t approve of his gnat-like search for an edge.
Sneed. “He talked to me a lot about what Hogan did in
“I’m not gonna give you lessons,” he once told the 1973
his swing.” [SIDEBAR: AMERICAN MADE]
British Open champion. “You take lessons from every
In addition to George, Sneed had another instructor
cab driver on Tour.” Still, Dick Stewart used to marvel at
at Jupiter Hills: the golf course itself. “I never shot low
watching Weiskopf on the range. “He’d hit 1-irons that
scores on it,” he admits. In fact, he couldn’t break 80 on
looked like pitching wedges. Every shot would land in
it his first outing, though he got better over time, once
an area the size of a blanket.” George also worked with
even managing a 67. “In terms of difficulty, it was like
Peter Jacobsen at Jupiter Hills.
the first time I played Oakmont or Firestone,” he says.
The player George worked with most consistently
“If you shot a 72, you walked away feeling pretty good.
through the 1970s and into the early 1980s was Ed Sneed,
It was a championship course in every way. The courses
a four-time winner on Tour best remembered, sadly, for
on Tour felt easier, which was a big boost psychologically.
the one that got away—the 1979 Masters. He had been
It’s just an ideal place to practice the shots you need to
an assistant at Scioto when Jupiter Hills opened, and
play good golf.”
played the first winter with a couple of Scioto members
Every word of that would have resonated through
who had joined the new club. They briefly introduced
George’s brain and body like a Verdi chorus at full throt-
him to George. Over the next several winters, he’d play
tle. Yet, from the day it opened, he had to process so
the course when he was in the area. George liked him.
many remarkable plaudits about the Hills. Rest on his
When Palm-Aire opened, he became its touring pro.
laurels? Not George, and certainly not when his eyes still
George made him an offer: come up to Jupiter Hills and
ingested an empty canvas just to the south.
I’ll help you with your game. Sneed did. He would work with George, practice, even play with members if George asked him too. He had privileges at the club for several years. Together, he and George worked on creating drag in his swing, lowering his ball flight and hitting to the best parts of the green so the ball bounced forward toward the hole. “George believed
With 1976 on the horizon, it was time to fill it. It was time to build another golf course. The due time they’d been waiting for had come.
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FOLLOWING A COUPLE of good seasons on Tour, Ed Sneed treated himself to a BMW. George rode him mercilessly about it. “He said UNTIL HER MARRIAGE to Gardner Dickinson in 1985, Jupiter Hills teaching professional Judy Dickinson GEORGE HAD a soft spot for gadgets and fell hard for a two-way radio system. He picked up one unit for the pro shop, one for the superintendent, and, naturally, one for himself. “He just bought them and started using them,” recalls Phyllis Valenti. “He didn’t think a thing about it.” The local authorities did; they briefly knocked George’s little network off the air almost immediately after he
competed on the LPGA Tour as Judy Clark. She played the tour for twenty-two years, won four tournaments,
I should have an American car,” recalls Sneed. Sneed kept his BMW, but heeded the admonition. When he would drive into Jupiter Hills, he’d be behind the wheel of his other car: a—fittingly—Ford station wagon.
posted top-five finishes in each of the women’s majors, including a runner-up finish in the 1985 U.S. Open, and served as the Tour’s president from 1990–1992. She was bathed in the finer points of the swing by a couple of pros who knew something about it: her husband and Ben Hogan.
With its long, spiny leaves thick with soothing gel, aloe vera was one of the more eye-catching and versatile plants growing around the property. It thrived in the sandy soil. On the weekend that Tom and Sue Fazio married in 1975, George invited Rick Rutter—Tom’s best man and one of his oldest friends from Philadelphia—and his wife to his condo for a drink. Barbara Rutter had spent the afternoon at the
bought it for violating a pair
beach; her skin was hot and red and beginning to pucker.
of standard FCC regulations:
“George called over to the club and had some aloe
He wasn’t sticking to his
plants brought up to take care of her,” Rick recalls. “He
approved channels, and he
applied it himself.” She was in good company. “George
wasn’t using proper radio
always used aloe to help people with sunburn,” says
lingo. And sometimes the
Tom. “There was so much of it around the golf course.”
lingo he was using turned colorfully blue.
George was so enamored of trees that before he was through he planted twenty thousand of them between the Hills and the Village. Looking ahead, he created a
Gene and George photo with
nursery beside the maintenance building where he grew
radio in hand
nearly five thousand trees from seed. The moment a seedling was sturdy enough, George found a home for it on the golf course. Wedding photo from TF Look in drip box for grow in photo
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PCUTRE OF 1 , 18 or two of Village
CHAPTER NINE
A New Challenge ✧
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O GOLF COURSE, not even St. Andrews, builds itself. Which is not to say that landscape
doesn’t offer hints of what might emerge from its golfingly dormant existence. In terms of its potential for the game, the undeveloped half of the property making up Jupiter Hills beckoned daily—and with good reasons.
First, it was just over there. Second, there was so much to recommend it. There was plenty of movement to the land—not
the grand drama of the dunes on The Hills, but more than enough to increase the volume on its possibilities to full-throated delivery. This was still South Florida, after all, and the land in South Florida is supposed to be flat. This wasn’t. Third, it was time. The overall vision for the club required a second course built into and through a residential community and the revenue it would generate through both membership and housing sales. Plans that seemed reasonable enough when Tom Fazio began meeting with the land-planning firm EDSA in 1972 had hit an economic wall when oil prices spiked in 1973 and the world’s economy was thrown into turmoil—and recession. But the recession was winding down. Oil prices had stabilized. Interest rates were returning to earth. The stock market was rising. Watergate was in the rearview mirror. If happy days weren’t quite here again, the cloud over the nation’s spirit was parting. The economy was ticking up, ever slightly to be sure, but beginning to grow, nonetheless. It was a time for George—and Jupiter Hills—to look forward and plan ahead. ✧
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“practice holes” up and running by 1975, one of the conundrums that had been
confronting the Fazios wasn’t such a problem anymore. The practice holes were positioned perfectly to slide right into the rotation of The Hills. They fit so well, in fact, they looked like they’d always been there. And, if, in hindsight, they should have been there from the start, well, better late than
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Holes 7 and 8 LCL Hills
never.
the ninth—they circled back to reconnect with the golf
As a threesome, they would one day cap the rese-
course a stone’s throw from the tenth tee.
quenced front nine with an exclamation point. The tri-
Like they’d always been there.
angular shape of the land dictated what could be drawn
Each of the three holes had its own character and
from it; and what George drew from it formed a per-
flow. The seventh, a sharp left-swinging dogleg par 4 that
fectly rational detour into the northern reach of the prop-
kicked off the odyssey, cleverly linked old to new as it
erty. Beginning off the edge of the sixth green— which
crossed the no-man’s land of sandy waste that immedi-
had been performing its duties splendidly until then as
ately conjured images of Pine Valley, and, indeed, these
In any serious discussion among knowledgeable golfers of the galaxy’s most memorable par 3s, the ninth hole generally works its way into the conversation. Former Golf magazine editor George Peper featured it among his one shotters in The 500 World’s Greatest Golf Holes, a weighty coffee-table tome he assembled with the magazine’s editors in 2000. “George Fazio must have thought he was George Crump,” they wrote, “because this hole would have looked right at home at Pine Valley.” The provocative architect and critic Tom Doak includes it—along with the seventh at San Francisco Golf Club; the fourth at Riviera, which Hogan identified as the greatest one-shotter in golf; the 15th at Cypress Point and the ninth at Pinehurst No. 2—in his Honorable Mention list of great par 3s in the latest winter-destination edition of his famed Confidential Guide to Golf Courses, published in 2015. This is something of a mulligan for Doak given that in the first version of his Guide from the 1990s, he’d deemed the hole “too severe even for George Crump’s taste.” In Golf’s Finest Par Threes, Canadian Michael Bartlett sorts the one hundred ne plus ultra one-shotters in the world by category—Links, Drop Shot, Coastal, Pond, etc.—then splits the hundred in half, with the top fifty given Gold status and the second fifty classed as Silver. Jupiter Hills’ ninth leads his Golden list of Sand and Dune Holes, which also includes the unforgettable 10th at Pine Valley, the 16th at Royal Melbourne (West) and the 17th at both Sand Hills and Seminole. Bartlett’s key observation of number nine? “It best illustrates the marriage of nature and design achieved by Fazio.”
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Once the reputation of the ninth hole as a true beast of the game was established, a television crew came out to tour it with George for a film on Florida’s toughest tests of the game. George led them to the back tee where he explained—as the script asked him to—the design and strategy. “It calls for a nice little fade with a three iron,” he said, then turned toward the green, and with his three-iron, hit a nice little fade that trickled toward the flagstick. Couldn’t have been better save for one exasperating detail: The camera wasn’t rolling. The producer had George try it again. And again. And again. After a dozen or so takes—none of which cleared the bunker—they packed it in, opting, instead, for a shot of George swinging, which then cut to a shot of a ball landing on the green. Given its beauty and drama, the Hills Course was as natural a setting for golf on film as Monument Valley was for John Ford’s westerns. Bob Toski starred in a Golf Digest instructional video at the club and Ken Venturi and Ben Crenshaw were both featured in TV commercials shot on site. So was Ed Sabo. With an interesting co-star. In 1984, Wilson contacted Sabo, then Jupiter Hills’s director of golf, about filming an ad at the club for one of its new balls. They brought out an Iron Byron hitting machine and ensconced it on the 16th tee. “The hole was playing about 330 that day,” says Sabo. “Byron could knock it up on the green. His shots went dead straight and forever.” Hitting beside it, Sabo couldn’t
are the holes that shifted the Hills’s genetics from Pine-
right, especially the challenging duet on the right—since
hurst’s, which they were born with, towards Pine Valley.
consolidated into a no-less unsettling solo—forces all but
Utilizing the land’s natural heave, the hole wanders from
the bravest golfers to shun its risky straight-line challenge
its inception within Pinehursty confines down into a val-
by heading left and lengthening the route.
ley beyond the hell’s quarter acre of sand before ascend-
Memorable as they are, seven and eight are preludes
ing to a narrow green angled against the line of play and
to the front nine’s main event, a daunting and haunting
LCL no 9 Hiils
par 3 that intimidates on first sight. And on second sight. And on third sight. And on every sight thereafter. [SIDEBAR: NUMBER NINE] Because whether on first sight or quadrillionth, what sears the retina from the perspective
perched atop a hill with bunkers staunchly guarding.
of the deepest tee box tucked into a path hacked through
Like seven, the eighth hole, another par 4, drops
the wilderness is the image of a Herculean golfing labor.
from high land to low before another hard climb resolves
Though the number on the scorecard shouts its yardage
its path on a green fiercely protected by a circle of sand.
as 192, it’s just a number— its shout drowned out by the
Unlike seven, its line from tee to green is as true as a
task ahead: a first shot from a lofted tee to a green even
Midwestern interstate, but it teases the eye into thinking
higher. That there’s no shot like it in Florida makes it
otherwise. The bulge in the fairway and bunkers left and
memorable, but it’s what connects tee to green that ups
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they were not born in a vacuum; their formation created
After playing the revamped 16th
a ripple that forced the Fazios to significantly rethink
hole for several years, Nathaniel Reed finally yielded to
the 16th hole already in place since it shared a chunk of
his yen for its bunkering in 1980, and George agreed to
dune with the new seventh. Actually, this was George’s
create a facsimile for him at the Jupiter Island Club after
third overhaul of the design at 16. Before the course was
the season ended in June. On the agreed-upon morning
even finished, he’d found an alternative pad high in the
of construction, Reed had a couple of front-end loaders and a team of workers in place on the fifth hole by eight o’clock—“But no George,” Reed remembered shortly before his death. “No George at eight. No George at
dunes to drop in a second green, giving players two distinct versions of the par 4 to play. The reboot was a short but acute dogleg right with a brazen uphill pitch to the
eight-thirty. No George at nine.” Concerned, Reed got into
putting surface. The original companion route was sig-
Jupiter
his car, drove to his office, called Jupiter Hills, and heard
nificantly longer; though its dogleg was more benign, it
island
the news: George had just returned from heart bypass
dug deeper into the dune as it climbed to its elbow before
surgery in Houston and was still in bandages, resting. Reed
continuing the uphill march beyond it to a green sited
proceeded back to his fifth fairway and instructed the
in the dune’s nosebleed section. Once the clubhouse was
5 at
foreman to move enough dirt around to get a head start for George when he again felt up to it. “Suddenly,” Reed says, “at ten, a bright red Ford comes driving up the fairway. It was George. In bandages. He took complete charge.
completed, George erased the shorter option. To make the practice holes fit, the path of the new seventh hole swallowed up the bend of the 16th. To make the practice 16th Hills Bunkers
He traced some outlines, waved his hands around, got
holes work, George had no choice but to straighten LCL it,
them going—and stayed in the car to oversee the work.
and though he pulled its tee boxes, originally a few steps
He took a one-hour break at noon, and we were finished
off the 15th green, well back toward the lake behind it,
by mid-afternoon. That’s what I call friendship.”
this revision arrived almost one hundred yards shorter
And heart. But George was only following suit. Bill Ford underwent similar surgery in May—at about the same time that Phil Greenwald had a pacemaker installed.
than its predecessor. Shorter? Yes. Easier? No. For bite, both strategic and visual, he brought the edge of the smaller, forward lake into direct eyeline off
the experience to unforgettable: perdition, if those three
the tee shot—it previously loomed in the periphery to the
syllables can be defined as a precipitous descent into a
left—than ate into the business end of the fairway’s sharp
hostile no man’s land that opens onto a rising, gaping
ascent with a string of five gaping bunkers down the left
sea of sand as unnerving as Normandy’s beachhead. Golf
side, so forget just whacking away; nothing but a pre-
magazine’s George Peper wrote that “it may as well be
cisely placed tee shot would do. The bunkering blended
a chasm to nowhere.” There are no safe misses in any
easily with the series George used to surround the left
direction; doom calls out from all four corners around
and rear of his small hilltop putting surface; the way
the putting surface. A series of more forward tees hardly
George shaped and positioned the bunkers so enthralled
mitigates the menace, but tradition, no longer strictly
his friend Nat Reed that Reed commissioned George to
enforced, insisted that a guest’s introduction to the hole
cross the Intracoastal to duplicate them on Jupiter Island.
must commence in the hinterlands and be played from its
[SIDEBAR: JUPITER ISLAND]
full expanse, which can play today as long as a hefty 227 yards. [SIDEBAR: PRODUCTION VALUE] Though these three holes arrived on virgin territory,
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the Fazios faced decisions. Working with EDSA, they carved out a new path
for the golf course and a new template for eventually locating the houses. George had finally figured it out in the field. “The ideas were George’s,” says Tom. “EDSA was implementing them. George was gonna make it all fit somehow.” Actually, that responsibility would fall to them both; each would be making it fit in their own arenas. On the golfing side of the scales, Tom would pull the cart as lead horse from hereon. “George’s focus was on the Village as the village, “as the community,” says Tom.
housing as it had been on the 1972 concept plan. Con-
“The golf course obviously was involved, but George’s
ceptually, the new plan embraced the very notion of com-
mind was on building and selling houses.” It’s not hard
munity; the game and the neighborhood that would one
to imagine why. George had built golf courses. He’d even
day sprout there were braided strands of a single sense of
built golf courses in developments. He’d just never devel-
place, the golf encouraged to weave through the develop-
oped the development himself before. This was a new
ment to refine them into a unified field.
challenge. And a possible perpetual pay day that if done
But where to start?
right could carry him comfortably through the rest of his
The three practice holes that gave the Fazios the breathing room needed for their southern strategy pre-
life. The dilemma was where to start.
sented a choice. Which three holes will they ask to secede
No one was rushing them, but all involved agreed
from the original union to create an overall more perfect
that the first step was the golf course. Finances and prac-
one? “We knew we had the option of moving one of two
ticalities together dictated that it would rise in stages:
three-hole segments to the other side of the property,”
nine holes now, and nine holes after the development plan
Tom says. The second, third, and fourth holes were the
received final approval from the county, with Bill Ford
most obvious. But Tom lobbied—at least briefly—for
funding the bulk of the course construction together with
the other: the three that followed, which were then five,
Bob Hope and Bill Elliott. The latest working land plan
six, and seven on the scorecard (today’s two, three, and
gave the golf aspect a wider, more engaging berth; its path
four on the Hills). Logic dictated that if the first hole on
was no longer confined to corridors east and south of the
the new course was a repurposing of what had been the
George was especially fond of the hole that was born in 1969 as Number Seven on the Hills, was resequenced to Number Five when the clubhouse opened and, since 1976, has performed it’s assigned duties as Number Two. He liked telling anyone who’d listen that every great golf course has at least—at least—four great holes. Since George never hesitated in his assertion that the Hills is a great golf course, the question begs itself: What’s his anointed quartet? He might as well have etched his reply in stone because it never varied: “Two is always a great hole,” he would say with certainty. Before revealing the accompanying trio, he’d post his caveat: “You first have to tell me which direction the wind is blowing, then I’ll tell you what the other great holes are on that day,” with “on that day” the operative loophole that shrewdly brings the entire golf course into play. It also reinforces the imperative he ascribed to the breezes; “If it’s nae wind,” as the Scots insist, “it’s nae golf.” SECON LCLD HOLE HILLS
SECTTION COURSE PHOTOS 4-6 pages LCL
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into the terra incognita beyond for six still undiscovered
What exactly would the second
challenges that would return at some point to the fourth
golf course and Village community be and how exactly
hole, repositioned, in its role as the terminus, to settle all
would it relate to the Hills Course and the Jupiter Hills
bets on its go-for-broke par-5 design? What Tom envi-
Club? That’s something of a loaded question. George,
sioned was the allure of a second clubhouse and range
Bill Ford, and Bill Elliott had their ideas, but at this stage,
inserted onto this quadrant of the land to establish the
though nothing was certain, this much was clear: The founders wanted the new course to be its own separate club, an equity club with initiation and dues. The Hills Course would continue forward as a golfer’s club with annual memberships under the stewardship of the founders. The Village’s fees would keep its side of the oper-
Village course as not just a different golf course, but, as the founders envisioned, a club of its own with its own governance, membership, and rules to go along with its separate facilities. [SIDEBAR: TWO BECOME ONE] Until George nixed it. “I may have been naïve about how this would have
ation humming, while its real estate sales within the
worked,” Tom admits. “George wanted these holes to
community would eliminate the mortgage on the land
stay on the Hills not because they were harder or stronger
and pay back the investors—which were now just the Core Four. To give the Village side a leg up, the founders proposed that for the first ten years of operation, a Village membership would carry with it privileges on the
than the three that moved to the Village. He thought the holes we moved were closer to the clubhouse, and that’s what he wanted.” One clubhouse. Two golf courses side
Hills, and a right of first refusal on purchasing the kit and
by side. “It made for better continuity.” Besides, another
caboodle outright if the four partners opted to cash in
clubhouse meant another expense, and while George was
on their investment and walk away.
no skinflint, as a developer, this was an outlay he had no
As it turned out, slower than expected Village sales— both in houses and memberships—and the awkwardness of separate clubs sharing a single clubhouse turned the original concept into an impractical one. Two years after the Village Course was completed, the two clubs became one under a single ownership—Ford, Elliott,
intention of laying out. Tom now had his starting point, and that starting point dictated direction. With the head start of three holes, Tom went out to find the other six. “At that point there was no housing,” he recalls. “There were no prop-
Bob Hope, and Fazio—with a single membership. This
erty lines staked. There was just a plan,” and EDSA’s plan
new version of the club began its promenade into the
offered some wiggle room. Common sense suggested the
future bearing the name that had sat atop the letter-
six holes be corralled into an area that wove naturally through the housing while not wandering too far off into the wilderness; there were nine more holes to build
second on the Hills, then there’s a natural flow to the
someday.
par-3 third as the second, and from there head out into
There was also this to consider: The practical
no man’s land for six holes before returning to link up to
demands of integrating holes and houses assured that the
what was the fourth hole on the Hills as the new finale.
routing of the new course would in no way mirror The
So, what then about lopping off these three south-
Hills. The Hills had the luxury of open space to find its
western-most holes along Old Dixie Highway? What
way, hence holes could parallel each other. To maximize
about raising the curtain on the Village with today’s sec-
the housing potential, the new course would have to be
ond hole on the Hills, [SIDEBAR: THE SECOND HOLE]
linked, like sausage, end-to-end with the occasional sud-
segueing to the one-shot third hole, then marching off
den turn of direction—like three and four and later 10
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and 11—allowing for the genial peek over to the action
THOUGH THE ORIGINAL
on the adjacent fairway running side by side. Houses
nine homes built by George
along the perimeter also dictated tighter fairways, which,
on SE Village Drive—formal-
in turn, would put a higher premium on accuracy off the tee in the service of neighbors’ windows remaining intact and their tempers held in check. Tom discovered his pathway quickly, and with
ly designated as Phase I of the Village development— were separate cottages, they were tied together in the original zoning agreement as
George’s approval, dug in. Using today’s hole demarca-
condos with a Condominium
tions, the journey went like this—one, two, three, four,
Association established to
five, 15, 16, 17, and 18. They opened for play in the fall
maintain common areas. The
of 1976.
agreement was amended,
The balance of the holes working their way south to Tequesta Park before taking a sharp right turn around the pocket park’s eastern edge began taking shape in 1977, with limited play commencing in the fall of 1978, and its
the association dissolved on October 22, 1985, and the cottages—considered individual lots from then on— were folded into the growing
fairways and greens open to all right after the 1979 New
Jupiter Hills Homeowners
Year.
Association.
By then, under George’s command, the Village community was sprouting up around and between them. Both the cottages—a condominium community of nine homes until they declared technical independence in 1985—on SE Village Drive and the first estate homes on SE Village Circle were taking shape, and in January of 1980, the
TOM FAZIO WILL ADD A LONG SIDEBAR ON THE VILLAGE SIMILAR TO WHAT HE WROTE FOR THE FIRST BOOK ON THE HILLS WHICH
first resident moved on site when he and his wife were
WE CAN RUN WITH NICE
handed the keys to the houseat 11882 SE Village Drive,
LAMBRECHT ART
prosaically designated in the Martin County plat book as Lot 9, Jupiter Hills Village Phase I. [SIDEBAR: PHASE I] Their names: George and Barbara Fazio.
A
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CHAPTER TEN
Continued Developments ✧
H
OW DIFFERENT This
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must have felt.
The golfing life for someone in the business is, by nature, a peripatetic one, a ceaseless trek from place to place and here to there. The long, boring car rides. The gin joints and greasy spoons. The motel rooms. Everything looks the same. Everything feels the same.
Everything tastes the same. First as a tournament player and then as an architect, George had been living the unrooted golf life since the late 1930s. How different this must have felt, this dropping anchor in a place to call home. His dream wasn’t just a dream anymore. He was ensconced in the middle of it. In a new house, decorated by his new wife—he’d been introduced to Barbara, an interior designer, by Bill Elliott a few years before they married in 1977—George was embedded in a new world, and it was a world largely of his own devising. He had given it direction. He presided over it. [SIDEBAR: TITLES] This beautiful and ordered new world he had envisioned in an overgrown patch of Florida scrub and then willed into existence was evolving into a community before his eyes. He had a home, a real home, and a real partner in Barbara. With her eye for design and detail, she was turning the cottage at 11882 SE Village Drive into their haven. She would later put her stamp on the interiors of the other condos and the clubhouse when it was first built and after the 1980 fire. How different this must have felt for him. “It was a great time for George,” says Tom. “Jupiter Hills was his dream. He was very, very happy with Barbara. He had good friends around him. The life he wanted was coming true.”
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THESE WERE GOOD YEARS, indeed,
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for George, these last years of the seventies and first years of the 1980s.
The design business was flourishing, and with Tom taking it over—it was fully his by 1979—George could keep his focus close to home. [SIDEBAR: OTHER FAZIO PROJECTS] He kept his game sharp enough to partner with Jimmy Demaret—and credibly perform—in the Legends of Golf tournament,
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the annual reunion of the old gang in Austin: Gene Sara-
While the club—meaning Bill Ford, Elliott, and Bob
zen, Sam Snead, Jackie Burke, Paul Runyan, Cary Mid-
Hope—was happy to create the kitty that would fund and
dlecoff, Bob Toski, Gardner Dickinson, Julius Boros, and
operate the new golf course, the development itself was
Tommy Bolt highlighted the field every April. He was
to be the responsibility of the developer, and the developer, at George’s insistence, was George.
proud to add the designation of developer to his mixed bag of job titles: pro, teacher,
WHILE GEORGE
He didn’t have a purse deep enough to do
architect, builder, operator, co-owner,
was the accepted tsar of
the job on his own. He needed his partners
co-founder, and tsar. And he relished tak-
Jupiter Hills the way John
to back him. He was willing to shoulder
ing anyone who’s backbone could with-
Arthur Brown was the
the risk. His partners, favorably bent as
stand the shocks and shimmies for a tour
accepted tsar of Pine Valley,
they were to George and his imaginings,
of the untamed landscape he was intent on shaping into a neighborhood. The rides— like those he piloted when he built the
Bill Ford was still the titular president. But George was in both title and fact the president of the Jupiter Hills
still needed convincing. In May of 1976, P. V. Heftler, one of Ford’s attorneys in Detroit, completed
Hills Course—could be harrowing. Phyllis
Village development,
the transfer of the Land Trust—meaning
Valenti remembers closing up the halfway
as clearly delineated in the
the land south of the Hills—from Charles
house one afternoon when George con-
incorporation papers.
Herring, the attorney originally tapped to
scripted her to join him for a teeth-chatter-
This was spelled out just as
oversee the property, to Lloyd Fell, one of
ing drive across the property. “He was so
clearly: Barbara Fazio was
Heftler’s partners, who was now repre-
excited,” she recalls. “He had me all over
the corporate secretary.
the place, up and down, up and down, I
senting Ford, Hope, Elliott, and George in the transaction as their trustee. “The
thought I would get sick. But he had such a vision for the
transfer will make things much easier in the future,”
Village. It was amazing. He was seeing houses. All I could
wrote Heftler to Ford on May 13, because they now fully
see was trees and rocks.”
and legally controlled the trust. His letter makes clear
Coaxing those trees and rocks into a community would not be inexpensive.
that a red flag or two was flapping on the horizon and Ford, as Heftler’s letter also makes clear, was not blind
In the second half of the 1970s, the Fazios teamed on designs for several new courses in the neighborhood—including Riverbend Country Club and Jonathan’s Landing—as well the sixth course in the collection at Pinehurst. Renovation work led them down the road to the Everglades Club and farther afield to toughen a series of U.S. Open sites, including Toledo’s classic Inverness, which sprouted into one of the absurdest—and absurdist—architectural boondoggles in U.S. Open history. George was blamed. He was innocent. And his alibi holds; he wasn’t there. The culprit was the USGA. George had rejiggered four holes in approach of the 1979 event, and while players had some unkind cuts to offer even before play began, design complaints from Tour players is nothing unusual. Then, in the opening round, Lon Hinkle came up with a clever alternative for the par-5 eighth hole: He pounded his tee shot over the surrounding treetops into the adjacent 17th fairway, truncating the distance and outwitting the hole’s strategy. In the eyes of the horrified, par-protecting Solons of the USGA, his real felony was making birdie that way. They installed an enormous spruce overnight to deter a reprise. It didn’t work. But it generated bile. “They should have planted George Fazio instead of a tree,” barked journeyman Mike McCullough. “Then we could all have taken shots at him.” Jack Nicklaus ground his ax, too. Asked if he’d mind another architect sprucing up his Muirfield Village a century or so down the road, Jack snipped, “I’d sure mind if the guy’s name was George Fazio IV.”
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to it. “This transfer,” Heftler went on, “does not commit you yet to going ahead on Fazio’s development plan. That
Now a retired attorney in
plan is on a shoestring, and from my talk with you of a
Delaware, Neal Howard distinctly remembers the
week or so ago, I gather that you were beginning to be
moment that George surprised him one afternoon in
concerned over the wisdom of going ahead just as Fazio
the locker room. The room was empty, as it often was,
has proposed (and with good reason for your concern, in
and spotting Howard, then in his early thirties, George
my opinion).” Heftler wasn’t finished. “Meanwhile,” he went on, “[Fazio] will probably be after you for money and perhaps for a formal decision on the plan.” No doubt George was. What exactly were the concerns Ford aired to Heftler? Affections aside, this was an
approached. “You’re John Howard’s son?” George asked. Howard nodded that he was. “Then,” George affirmed, “you come from good stock.” For Howard, the observation, out of the blue as it was, felt intense and dramatic. For George, it was understatement.
enormous undertaking, and given George’s knacks for
Neal’s father, John C. Howard, was a close friend of
spending and amending, who could blame Ford for a few
Bill Elliott’s, and after retiring as Bethlehem Steel’s vice
trepidations? It’s likely he just held George at bay until
president of transportation in 1975, he joined the club.
he, Elliott, and Hope could take a series of deep breaths and convince themselves that proceeding with development presented minimal risk to them. Ten and a half months later, they exhaled—and pulled the trigger. On April 4, 1977, Ford, Elliott, and Hope agreed to
John’s relationship with Elliott put him on George’s good side; George so liked and trusted him that he put Howard on the admissions committee, the only operating committee before the birth of the hospital Pro-Am, and George installed him on that committee, too. But it was John C.’s own father, John J., who rooted the family in George’s heart. An original member of Phil-
sell George the hundred acres of development land they
adelphia’s Cedarbrook Country Club, John J. approved
held commonly in trust for $20,000 an acre, $2 million
the club’s hiring of George as its playing pro in 1941.
all told, through an instrument drawn up by Fell. In hindsight, Tom considers the price “not too high and not too low, but reasonable for the time. It turned out to be better than reasonable over time.” Beyond a generous sale price, here’s how their attachments to George seeped in. First, the document spelled out that it would be the club’s responsibility to ensure that the golf course was
The move not only plucked George from an obscure posting—as head pro at a blue-collar nine-hole course about to be repurposed for housing—it offered a foothold in the game’s upper echelon on a course that both Tillinghast and Ross had left their mark. The Inquirer noted the appointment—and George’s “rapid strides toward the top in Philadelphia.” Two years later, Pine Valley called. In its way, Cedarbrook was life changing for George; he never forgot who helped get him there.
completed, and that failure to do so would be a contractual breach—but everyone knew that going in. [SIDEBAR: NEAL HOWARD]
passage: The key reason for entering into the agreement
Second, and the only way this was possible for
in the first place “is that George Fazio, Golf Course Archi-
George: No money changed hands. Rather than write a
tect, remain and be a principal,” went the legal language,
check for the land, George signed a note to the club—
“and that George Fazio be in a position of authority in
again, meaning Ford, Elliott, and Hope. The note was his
charge of and responsible for the development.”
promise to pay them back as the individual lots began to
With that note in hand, George sought—and received—a loan for half of its value from Barnett Bank.
sell. Third was the implicit vote of confidence in this
The club, in his corner, agreed to subordinate its claim to
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the bank; should George default, the bank would take
That was one hurdle down. Several more stood in
the land. Elliott signed off on the idea—and signed the
the way of the housing development, though the golf side
papers.
was moving along nicely with work on the back nine hav-
In the flush of the moment, default was the furthest
ing been underway since July. The commission stamped its
thing from anyone’s mind. George’s only intent was suc-
imprimatur on the zoning agreement on March 7, 1978,
cess—for himself and the friends behind him. “George
and approved the Planned Unit Development papers in
was always doing the right thing for the club,” stresses
August. If all went according to schedule, the first of the
Tom. “He didn’t want to put the club into any financial
nine envisioned condominium cottages would be ready
difficulty.”
for occupancy at the beginning of 1980—and they were,
With the wherewithal to go forward, George imme-
followed closely by the first handful of estate homes on
diately put the money to use. There was a survey to pay
SE Village Circle; forty-three single-family lots had been
for, and construction maps, amended plot plans, and the
approved. The condo units beside the clubhouse, reduced
high start-up costs of infrastructure: roads, power and
by the zoning board from twenty-one to fifteen, were on
phone lines, clean water in and waste-water out, and
track to break ground later in 1980, as were the tennis
assembling the paperwork needed for a panoply of per-
courts—yes, tennis courts—north of the entryway where
mits. Land-planning firm EDSA remained on board to
the lower parking lot is today. [SIDEBAR: I GOT YOU
pay attention to details, expedite the process, and navi-
BABE]
gate George through the shoals, and, of course Ed Stone
All around him, George’s dream was in bloom. These were good years
and his associates had to
indeed.
be paid for their consider-
Why
able services, too.
not
throw
a
party?
By spring of 1977, George hit a snag signifi-
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cant enough to find its way
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into the papers when the Palm Beach Post reported
NATURALLY,
on the Martin County
big.
Commission meeting of
George thought
He’d
June 14. According to
thinking
been about
quietly throwing
the paper, “Water problems apparently will be a major
open the doors to show off the facilities for some time.
stumbling block for developers of Jupiter Hills Village,
Have some friends over. Play some golf. Make it so good
a mixed bag of single and condominium homes designed
that everybody comes back for more the next day. Then
to form the southernmost ‘gateway’ to Martin County.”
make it worthwhile.
While the commission applauded Jupiter Hills Village’s
Hence the birth of the first Jupiter Hills Charity
low-density “mixed bag,” it questioned the proposal’s
Invitational Pro-Am to benefit the Palm Beach-Martin
provisions for a potable water supply, citing “saltwater
County Medical Center over December 8 and 9. It put a
intrusion problems.” The chairman wanted a guarantee
cap on the annus mirabilis of 1978.
that the issue be addressed “without an adverse effect on
Wait. A tournament? At Jupiter Hills?
anyone else” by the commission’s next meeting two weeks
George opted to amend his taboo.
hence, which it was—through the village of Tequesta.
“He thought it was a good idea for the club,”
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D E V E L O P M E N T S
At first, George conceived of the condo units beside the clubhouse as short-term accommodations for members and their guests. That idea didn’t survive their construction. By the time they were completed, their status changed to permanent residences. Meanwhile, construction brought new faces to Jupiter Hills; one of them turned into a Jupiter Hills institution of three decades. It belonged to a former appliance salesman from New York named Dominic Cosentino. Nobody called him Dominic. Everyone—immediate family included—knew him as Babe. Before his apotheosis in the locker room, Babe enlisted as a carpenter in 1980, where his work ethic on the condos caught George’s eye. He asked Babe if he’d like to switch to clubhouse maintenance. Babe was curious: Why him? Wasn’t he the runt of the crew? Not in George’s eyes. “A lot of carpenters are prima donnas,” he explained. “You’re not. Whatever you had to do, you did. That’s why I want you up there.” One of his first assignments was a brick wall near the entry. “We had to take it up two times,” Babe remembers. “George wanted it changed. But that was George.” Then George asked him to set up a simple restroom on the far end of the range—one side for men, the other for women. George quickly asked for add-ons. “By the time I was finished,” Babe says, “the five-by-seven shed was big enough to hold golf carts. You never knew what was gonna happen with George. But if he liked you, he loved you.” He loved Babe.
explains Tom.
beginning in 1977. Both the Outpatient Surgery Depart-
It was.
ment and the 120-bed Convalescence Pavilion were in
In so many ways.
operation by the end of that year; the cornerstone of the
And George could count them all.
campus, the 156-bed hospital, would open in February of
“He saw it as a good entrée for the club to do some-
1979. The entire project was led by orthopedic surgeon—
thing good for the community,” Tom continues. “He saw
and Jupiter Hills member—George L. Ford Jr.[ SIDEBAR:
it as a good way for him to bring his friends in and get
GEORGE L. FORD]
the course tested and get more feedback. There was never
So, George entered into this idea of a tournament
gonna be a PGA event played on this course, but here was
for all the right reasons—and then added a few more.
a chance to bring in well-known names for a good cause
“He thought it was a good idea for there to be a Jupi-
and give Jupiter Hills more credibility.”
ter Hills wing on the center someday,” former assistant
And it did.
Mike Kernicki remembers George telling the staff. [SIDE-
It raised the club’s profile in so many positive ways,
BAR: HOSPITAL DEDICATION] He also thought it was
not the least of which was its contribution to good works.
a good idea to make friends with the hospital given its
The first event netted $84,000 for the hospital. Located
proximity and connection—through George Ford and
just south of Toney Penna Drive, the facility—which was
others—to the club; over time, members would be using
transforming what had been a retirement community into
it.
a state-of-the-art medical center—was unveiled in stages
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$2,000 each for the privilege. Pros played for $40,000 in prize money; each was guaranteed $1,000 for taking part.
wanted nothing so splashy or intrusive as
The low two-day score would earn its poster $7,500, and
a PGA Tour stop that would take the course out of com-
to keep things interesting, an additional $1,000 would
mission for a week, a pro-am would work perfectly. Pro-
be handed to the pro who piloted the winning amateur
ams arrived with a certain cachet. If Seminole and Pine
team each day. To keep things more interesting, amateur
Valley put on versions bathed in prestige, Jupiter Hills
teams would be joined by a different professional each
THOUGH GEORGE
day. The welcome party on the eve of the
could, too. George’s address book would insure nothing less. He went to work, forming an execu-
GEORGE FORD
event was penned in for the club’s night
—could a Jupiter Hills
spot of choice, The MET Club.
tive committee with a pair of Medical Cen-
convergence of first and
ter board members and a local banker to
last names be more ap-
begin the planning. He appointed George Purvis, one of the club’s first members and its national membership chairman, as the tournament’s chairman and Golf Digest’s
propriate?—was an early member of the club and one of George’s own doctors. After medical school in St. Louis, Ford trained in his
As December 8 approached, George worried that his baby might not withstand the kind of assault that the Tour’s buccaneers—particularly
the
young
bucs—might fire at it. He needn’t have. Even at 6,870 yards from first tee to
Cal Brown as tournament director. Then,
specialty at Duke Univer-
finalflagstick—a 400-yard impingement
as he’d done at Cobbs Creek almost twen-
sity and Shriner’s Hospital
from its most robust—the average score
ty-five years earlier, George picked up the
in South Carolina before
for the two dozen pros was a begrudging
phone and began dialing.
moving to Florida in the early
76.9, with several scores in the 80s, two
Sam Snead said yes. So did Tommy Bolt, Julius Boros, and Gardner Dickinson. Bob Hope was in. Jack Whitaker was in. Jumbo Elliott was in. Mike Douglas was in.
1960s. He became the founding chief of staff at Palm Beach Gardens Hospital, then led the drive to create and fund the Palm
by future back-to-back U.S. Open champion Strange alone. Four players never bothered to turn in their cards the second day. The 11th hole alone played 37-over par for two days; 18 played 25 over.
Architect Pete Dye was in. Bill Ford and Bill
Beach-Martin County
Elliott were in the field, too. By the time he
Medical Center, now vastly
was through, George also garnered commit-
expanded and known, since
assistants were pretty much running the
ments from star-quality names of the new
1993, as Jupiter Medical
tournament,” he says, “and I’m looking
guard: Curtis Strange, Hubie Green, Ben Crenshaw, Peter Jacobson, Jim Simons, and a quartet he’d extended his golf course— and his knowledge—to: Ed Sneed, Ed Sabo, Tom Weiskopf, and Frank Beard. The format was designed to produce as much revenue as possible for the hospital
Center. He served the hospital—which was originally named George Ford Hospital—as both its first president and its second
Kernicki, for one, had a blast. “The
down the range and there’s Crenshaw and Strange and Sam Snead and Bolt and Boros. If you were a young guy like I was, you’ve got stars in your eyes. And
chief of staff before retiring
they were all here because George asked
in the mid-eighties. He died
them.” [NOTE: WE HAVE A PIC OF
in 1993.
KERNICKI AND CRENSHAW]
and as much fun as possible for those tak-
Peter Jacobson recorded the lone
ing part and observing. To keep play zipping along at a
eagle of the two days—on 17—on the way to shooting
pace George would consider appropriate, he limited the
70 the first day, one of only two rounds under par in
field to twenty-four professionals, each joined by a trio of
the event. The 68 that Jim Simons, a Tequesta resident
amateurs, with those seventy-two amateurs ponying up
who’d triumphed at the Memorial earlier in the season,
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scratched out in the opening round established a com-
is truly a memorable event and a very proud moment for
petitive course record that withstood challenges for forty
us all.” For George, especially. “He was very happy,” recalls
years. [SIDEBAR: UNDER PAR FOR THE COURSE] Disparity in scoring—and the grumbling that rides
Tom. “The hospital did well. The players all thought the
with it—is nothing new in golf. If we can believe Bobby
course was strong. It created another level of recognition
Jones and Alister MacKenzie, the wizards who conjured
for George in his architectural phase of life. It pleased
Augusta National, it’s a sign of a course’s overall quality,
him a lot.”
an indication, really, of both its challenge and its fairness.
With that kind of takeaway, a reprise was a gimme,
Jones fully believed that superior courses can and should
though when the event returned the next year, the for-
be taken—but only by a superior round. “It is our feel-
mat had changed. George reduced the field to twenty-two
ing,” he once said of Augusta, “that there is something
teams to keep congestion down and the pace up, short-
wrong with a course which will not yield a score in the 60s to a player who has played
ened the course another ninety-five yards,
ALTHOUGH GEORGE didn’t get a wing dedicated
and divided the professionals into separate
well enough to deserve it.” MacKenzie fer-
to Jupiter Hills in the new
divisions—The Senior, an off growth from
vently supported that. “It is no criterion of
Palm Beach-Martin County
how much George had enjoyed playing the
a good course that the record is high,” he
Medical Center, the hospital
Legends of Golf with Demaret earlier in
once wrote. “This is usually an indication
was so grateful for the club’s
the year, and The Touring. The star-power
of a bad course, and only too frequently means that the putting surfaces are untrue, the approach unfair, and the greens small and blind. On the contrary, if the average
efforts in raising money that it put up a plaque in November 1979 when the new hospital building in the complex opened. With
burned brightly in both. Bolt, Boros, and Dickinson were back for the geezers, and they were joined by some familiar new—if seasoned—faces: Ken Venturi, Bob Toski,
score is high but the record is extremely
George on hand to bask in
Mike Souchak, Paul Runyan, and Gene
low,” he maintained, “it usually means
the glow, the third floor was
Sarazan. The flat-bellies, as Lee Trevino
that a first-class player gets full reward for
dedicated in the name of the
referred to them, were again led by Cren-
accurate play.”
“Jupiter Hills Invitational
shaw, Simons, Jacobson, Strange, and
Hence, Simon’s lone 68, almost nine
Tournament.”
strokes below the field’s average. With a
Sneed. Future U.S. Amateur champion Nathaniel Crosby flew in from California
72 to back it up, his two-day total of 140 outperformed
to join in as a guest. Capt. Gene Cernan, another guest,
Weiskopf by three strokes. Simons graciously handed
flew in from the moon—as commander of Apollo 17 in
back $1,000 from his winning purse to the hospital as
1973, he was the last man to leave his footprints there—
a donation. Member Peter Makris, the “M” of the MET
though his less celestial address was Houston.
Club, accompanied by a pair of guests, won the amateur
In leading all Seniors, Dickinson tied Simons’s
crystal; the star-studded trio of Pete Dye, Jack Whitaker,
course mark of 68 with an astounding finish to his sec-
and Jupiter Island’s Nat Reed edged their way into a tie
ond round. Venturi was the leader in the clubhouse with
for third.
a 144 total; Dickinson, who’d begun the round on the
“We are deeply grateful to those who have made all
10th hole, was a stroke back when he stepped onto the
this possible,” Frank Griffith, the Medical Center’s chair-
tee of his final hole, the ninth. A birdie—and birdies
man—and a member—told the assembled afterward,
on nine have always been few and far between—would
“particularly the Jupiter Hills Club and its superb golf
move him into a tie. The flagstick was partially obscured
facility and its extraordinarily generous members. This
behind a swale to the right, but Dickinson could see just
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enough of it to take dead aim with his 7-iron. When his
loss. Despite no entry fees being billed, participants sent
shot stopped rolling, it dropped into the cup. For an ace.
in almost $17,000 in contributions. “With all the heart-
And the victory. And the $4,000 check that came with it.
aches caused by the fire,” the medical center noted in a
Boros was two strokes further back for third with Toski
report the next year, “this generosity was doubly appre-
right behind him.
ciated.” [SIDEBAR: THE MODERN INVITATIONAL]
hospital. The Medical Center was the biggest winner
JUPIE R After the insurance claim was settled, the club hadT some $780,000 to plow into rebuilding, but when theM E D outside bids came in, the number on the bottom line wasI C L L almost double that. George figured he could do better—CENtER much better—by using his own construction companyFROM
once again, adding $75,000 to its coffers. CRENSHAW
already at work on the Village. Though never a great
SIDEBAr
fan of the original clubhouse, Ford gave George the OK
Crenshaw, courtesy of his 72-69, captured the Touring crown—and its $7,500 prize—over second-place finishers George Burns and Jerry McGee. Crenshaw also piloted the first day’s low-scoring amateur team, earning him another $1,000, which he promptly donated to the
The clubhouse wasn’t a total loss either.
The engines were revved and ready for the event’s
to rebuild it the way George wanted to: as it was. “Bill
third edition when those plans went up in smoke at
didn’t want to be bothered by details,” says Peter Morse.
roughly 3:15 p.m. on Saturday, August 16, 1980. From
“He was willing to let George be George and let things
a window of his house on County Line Road, a firefighter
like that float.”
from the South Martin Volunteer Fire Department spotted
George began work in late September and, with
flames and smoke rising from the clubhouse. He called in
Barbara in charge of interiors, had finished by early May
the alarm. The department responded quickly, but the fire
of 1981 at a cost—$685,000—of less than half of what
had already spread. “I got to the scene around 3:30,” said
the bids were and below the settlement itself. He’d even
Bill Bartlett, the department’s assistant chief, “and even
managed to enlarge both the upstairs dining room and
before I got out of the car, I could see it was a big fire.”
kitchen.
He immediately called for assistance from the Hobe Sound ✧
and Jupiter-Tequesta departments. “We initially knocked it
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down and brought it under control in about 20 minutes,” Bartlett added, “but the cleanup was another three hours.
WHEN 1981 WAS ETCHED IN THE BOOKS,
It was a mess.”
on the line reserved for the Charity Invitational Pro-Am,
there was a new entry
Thankfully, no one was injured, but the second story,
which returned to the club in early December. On the
Bartlett told the Post, was “pretty much destroyed.” The
contribution side, the four-year total had swelled to more
glass walls had blown out. The upper floor and its con-
than $250,000. As for the golf, it was as entertaining as
tents—the dining room and the kitchen—were casualties.
ever.
The damage extended to offices on the first floor—and
Participation increased to twenty-six teams, up two
with it a cache of club documents and records. As for
from 1980; the Senior and Touring Divisions each had
the courses themselves, they werespared. “The game
thirteen foursomes led by thirteen professionals. Sam
didn’t shut down,” George proudly emphasized. “There
Snead was back after a two-year hiatus and Roberto DiV-
was play the day of the fire. There was play the morning
icenzo signed on as a rookie recruit. So did Phil Green-
after.” There are, after all, priorities.
wald. Veteran Walker Cupper Jay Sigel, the 1979 British
That there are. Thanks to the benevolence of the membership, the unplayed 1980 pro-am wasn’t a total
Amateur champion who’d soon add the American crown to his collection, participated as a guest.
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Don January won the Seniors by seven strokes over Art Wall; John Cook, a newbie to the pro-am, prevailed among the Tourists, edging out Ed Sneed by a stroke. Both victors shot identical rounds of 69 and 74. Ken Venturi, captain of the winning foursome on Day Two, handed his $1,000 check back to back to the Medical Center. And in the most touching moment of the second-day’s closing ceremonies, George presented his old pal Snead with a photograph of the Slammer in his younger days to commemorate his many contributions to the game. There is one more participant to note, a Jupiter Hills member making his first appearance in the pro-am. He was from Houston. The program lists his home clubs as Jupiter Hills and Pine Valley, but his golfing quiver held Chapter 10 Sidebar on Crenshaw several more. His name was John Philip Diesel, though
he was known around campus—and everywhere else—as The Ben Crenshaw of the late 1970s
Jack.
wasn’t yet the acclaimed master of
Through the balance of the 1980s, he would chart
course design that he’d become in the
a new course for Jupiter Hills, replace Bill Ford as presi-
nineties with partner Bill Coore, but his
dent, and steer the club in a different direction. curiosity about the craft was already The sailing wasn’t always smooth.
keen. During one of his visits to the course, he eagerly accompanied George Fazio for a ride across the Hills Course that turned into an advanced seminar. “He talked about what a golf course should be,” recalled the two-time Masters champion, “what it should do for the golfer.” He emphasized the idea of ebb and flow. “I remember,” Crenshaw went on, “we stopped 150 yards off the tee on one hole
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THOUGH THE 68 THAT JIM SIMONS RECORDED ON DECEMBER 9, 1978, WAS A STROKE SHY OF THE 67S ALREADY IN BY BYRON NELSON IN 1970 and Ed Sneed in a casual round some years later, those 67s
Amateur in 2013. Kelly made five birdies on the first eight holes
weren’t forged in the heat of tournament conditions. Simons’s
and lipped out a birdie putt on the next that would have sent him
was. “The truth is,” as Bill Davis, the director of golf from 1989–
out with a 29 for the front nine. He settled for a 30, the second
2007 explains, “there are not many competitive records at Jupi-
competitive 30 posted there—two-time U.S. Amateur champion
ter Hills because there have been so few competitive events at
Jay Sigel preceded him at the 1987 Amateur.
Jupiter Hills.”
Those marks, it turns out, were place-holders for the remark-
There’s this truth, too: So much went unrecorded—or went
able 63 shot on the Hills by Paul Scaletta, then a thirty-seven-
AWOL—from the early years. Any number of the game’s elite
year-old assistant at The Bear’s Club in the opening round of the
could have done something extraordinary and thought noth-
South Florida PGA Section’s Southeast Chapter annual champi-
ing of it because the rounds were relaxed and the numbers only
onship on July 17, 2012, an event, a date, and a score that had fall-
meaningful to each other and, perhaps, their wallets. George cer-
en through the cracks until their recent resurrection. “I was just
tainly worked to maintain the course’s luster of difficulty and its
hitting it close and leaving it in the correct spot,” Scaletta says.
air of informality. The quality of experience was what counted,
Everything kicked in for him on the fourth fairway. He remem-
not the scores. So, might there have been a few friendly 67s—or
bers standing over his ball and visualizing the flight he wanted for
better—in the first decade that then pulled out of the parking lot
his approach to the green. “It just came right out of the picture I
without hoopla? We simply don’t know.
imagined. I thought, ‘I need to stay with this.’ ”
That said, there was Nelson and there was Simons and there was Sneed. Ed Sabo equaled Simons’s standard while playing with
He did. He nabbed two eagles and five birdies on the day, as bountiful an avian yield as the Hills has ever served.
a member during his tenure as the club’s director of golf in the
“He just blitzed the course,” recalls fellow competitor Bri-
1980s, then bested it with a 65 on the Hills, also in the company of
an Boushie, Jupiter Hills’s director of golf from 2007–2017. “I
a member. He once shot a 30 on the back nine, too. Sabo shrugs
know the course was shortened for the event”—to about 6,800
those numbers off. “I always putted out,” he says, but insists, “For
yards—“but it’s still a spectacular feat.”
a course record to be legitimate, it really has to be a competitive
And one that stands alone—a record, competitive or other-
course record with scorecards handed in and checked. That way
wise, Scaletta had no idea was his until 2019. Though it’s been
you know it’s for real.”
challenged, it’s unmatched.
Like Gardner Dickinson’s 68 in the 1979 pro-am.
Later in 2012, Luke Donald, playing a friendly round with for-
And like Mike Podolak’s. The 1984 U.S. Mid-Amateur champi-
mer British Open champion Ian Baker-Finch, joined Sabo in the
on matched Simons’s and Dickinson’s competitive standard in
non-competitive glow of 65, and in 2017, twenty-two-year-old for-
the second round of medal play at the 1987 U.S. Amateur.
mer Florida State star Joe Maguire equaled them, though his 65
Davis lowered that by two strokes in an informal round in the
was recorded in one of golf’s most grindingly cut-throat compe-
early 1990s, in the company of Mario di Federico, the club pres-
titions: a U.S. Open Regional Qualifier. After a 73 to start his day,
ident who’d hired him. Over the next decade, a pair of his assis-
Maguire changed putters and rolled his way to Chambers Bay.
tants—Tom Dyer and Kevin Johnson —also recorded non-competitive 66s on the Hills.
In 2018, Patrick Cantlay split the difference between them and Scaletta. Playing with fellow Tour pro and former U.S. Amateur
In the third round of the 2008 Florida State Amateur, Univer-
champion Peter Uihlein and their host, member Wally Uihlein,
sity of Central Florida’s David Johnson dropped the competitive
Peter’s father, Cantlay, once the top-ranked amateur in the solar
standard to 67, but his reign as King of the Hills was brief. In the
system, harvested a non-competitive 64 from the other-worldly
final round the next day, Florida Southern’s twenty-year-old Jude
Black Tees, which can extend just beyond 7,300 yards.
Eustaquio vaulted to the championship on the wings of a five-
Fittingly, the two Village marks of longest standing were es-
birdie-one-bogey 66. “This is definitely one of my best feats,” he
tablished by two of the club’s own. Former club manager Howard
said proudly. That 66 was matched by South Carolina’s Sean Kel-
Everitt matched his age with his 65 in 1981. A decade down the
ly—another twenty-year-old—in the opening round of the State
road, multiple Tour and Champions Tour winner Jerry Kelly—he
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Need photo of Hume 2008
virtually grew up at the club—brought that number down to
Tampa’s Tim Hume set it in the opening round of the 2008 State
63 playing with Davis, his teacher at the time. That 63 survived
Amateur. Jude Eustaquio continued his mastery of Jupiter Hills
unscathed until 2018 when South Africa’s Charl Schwartzel, the
by equaling it on the next. And in 2013, Thad Hudgens of Long-
2011 Masters champion, squeezed three strokes more from the
wood pulled beside them both in the State Amateur.
course, carding a magnificent 60.
And then there’s this. In the late nineties, Bill Davis went out
Given how tough the Village Course plays in competition—in
on the Hills with a trio of senior members—all 75 and up—and
the neighborhood of a stroke higher than the Hills—it’s no sur-
knocked down a 62. A 62! His overriding takeaway from it? “Playing
prise that there’s plenty of air between those non-competitive
from the green tees,” he says with some nonchalance, “I didn’t
standards and the competitive mark. No one’s ever bettered 68
help them a single stroke.”
on the Village in the crucible, though 68 has been hit three times.
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Photo of Tadeo and Marty Dietrich
USE 17078 and 1981 hotos from Jeffs dropbox
Club house burn down and rebuild photo afgter its burned.
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The club’s relationship to Jupiter Medical Center remains as strong as ever, though the annual charity golf event would be unrecognizable to George and the first participants. In 1982, the format changed to an all-Senior to-do, as it remained through 1984, it’s last year at Jupiter Hills for more than a decade. In 1985, the Medical Center took the show on the road, before instituting an entirely new format in 2009. From thereon, play would take place on two—then three—sites simultaneously with both local PGA pros and celebrity golfers leading the participating teams. Jupiter Hills remains unwavering in its support and commitment. “We live in this area,” says former club President Joe Taddeo, the chairman of the Medical Center Foundation’s board. “We want to support this hospital in ways that we can. This is the only golf event like it that we do.” As it’s been so enshrined by the club’s Board of Governors since December of 1990, when they approved bringing the proam back once every five years. Though the 1991 event had already been booked for Lost Tree, the Medical Center agreed to return to Jupiter Hills in April in an abbreviated rendition. It came back for more in 1996, 2003, and 2009. Specifically acknowledging George’s role in the pro-am’s genesis, the Board reaffirmed its commitment in 2012, and agreed that the club should host more frequently, and the club has—in 2012, 2013, 2016, and 2018. As Jupiter Hills entered its fiftieth anniversary season, former club President Marty Dytrych was named the new chair of the Medical Center’s board of trustees and Taddeo continued to chair the Foundation and serve on the board. Tom Fazio has been the tournament’s Honorary Chair for more than a decade. Former pros Bill Davis and Brian Boushie have led foursomes under the PGA Pro/Celebrity Golfer format, as has their successor Kevin Muldoon, as well as members—and Hall of Famers in their sports—Bob Griese, Bobby Orr, Billy Cunningham, and the late Rollie Massamino. “The golf tournament has been filled with great memories from the beginning,” says Tom Fazio. “I believe in the hospital. I will continue to support it. It’s another way for me to keep George’s dream going.”
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CHAPTER ELEVEN
O
Diesel Engine N THE SURFACE,
Jack Diesel was precisely the type of member that George Fazio had been reaching out to since
Day One. As president of Tenneco, the Houston-based industrial conglomerate, he was the kind of businessman who made things happen, got things done, and pushed back against any “no” when the answer he was looking for was “yes.” He was a golfer, and a good one, which was always a plus for George, as was this: He
arrived with no shortage of prestige memberships elsewhere. [SIDEBAR: JACK OF CLUBS] His entrée to Jupiter Hills came through the most impeccable channel: Bill Elliott. In 1967, Tenneco began its long courtship of Elliott’s ever-expanding Philadelphia Life Insurance Company. Nipping at its heels, Tenneco had picked up almost 25 percent of the company by 1977, when it decided to go all in. The takeover was completed in March of the following year. By then, Diesel was well ensconced in Tenneco’s executive suite—and on the Jupiter Hills roster, as well. “He would come out and play quite a bit of golf here,” recalls former assistant Dick Stewart. “He was always hosting captains of industry. He became a good friend of George’s.” Born in St. Louis in 1926, Diesel flew the Pacific with the U.S. Navy in World War II before graduating from Washington University in St. Louis with an engineering degree in 1951. Several corporate postings later, Tenneco tapped him in 1973 to run its shipyard, the world’s largest, in Newport News. His tenure there was both contentious and profitable; he played chicken with the navy over contract terms—and won. Tenneco named him an executive vice president over-
seeing natural gas pipelines and farm equipment with a seat on the board in 1976; he moved to Houston a year later and added chief executive officer to his titles in 1978. In 1979, he was named president. “George latched onto him because he was a big-time corporate honcho,” says Tom Fazio. “For George, that added credibility to Jupiter Hills.” As impressed with the man as he was with his resume, George genuinely liked Diesel. “They were like two peas in a pod,” remembers Ed Sabo, who knew them both well. “They played a lot of golf together. They really got along.” So much so that when George was building the nine cottages on SE Village Circle, he reserved the largest plot—at 11812— for Diesel and his wife Jan. [SIDEBAR: GOOD NEIGHBORS] The more George came to know Diesel, the more valuable he thought Diesel could be. Bill Ford was impressed with him, too, and Elliott, of course, was Diesel’s champion from the get-go. With development of the Village consuming him, and with less and less time available to keep eyes on the Hills, all three agreed that George needed an understudy. “He couldn’t wear both hats,” says Tom.
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There was an added complication to that. By 1981,
assumed, a friend willing, in the end, to take direction
George and the Bills had accepted that their earlier plan
from him and answer to him. Ford and Elliott were
for two separate clubs was a pipe dream. Housing sales
on board with that; both were ready to detach from
were falling behind expectation, and with that, so were
the responsibilities of decision-making going forward.
equity memberships in the proposed Village golf club.
George was about to turn seventy. Elliott was in his late
The financial realities dictated that the Hills and the Vil-
seventies. And though Ford, in his late fifties, was just a year older than Diesel, he’d been pres-
lage would have to be folded structurally into a single, equity-membership creature.
JACK DIESEL’S
ident since 1969, and writing the bulk
Looking ahead, it was clear to them that
portfolio of memberships
of the checks since 1968. They all saw
they would need someone to take control of
extended to both sides of
the future and understood the message
navigating what promised to be the complex
the Atlantic and included
it held: The Jupiter Hills Club they’d
and testy shoals they knew would attend the
Seminole, Cypress Point,
helped found and give direction to was
club’s passage into its next phase. For Ford, as much as the decision to begin the process of turning the club over to
Houston Country Club—his home base in Texas— Sunningdale, Royal St. George’s, Prestwick, and the
on the verge of a new chapter that would bring with it a sweeping alteration of the original vision that they’d shared.
the members made sense, getting there took
R&A. In 1982, his twen-
The laid-back era of let’s-put-on-a-golf
some soul-searching. The moment the origi-
ty-foot putt for birdie on the
club, of one-man rule, of a semi-relaxed
nal investors winnowed to four, he’d assumed
final hole at Pebble Beach
attitude about money was over; equity
the quartet would remain in place for as close
vaulted him and partner
membership meant hundreds of owners
to eternity as they could make it. This was,
Mark O’Meara to victory at
to answer to. Together, they had had
after all, more than a partnership for them— part middle-aged madness and part gift to George, who’d brought Ford, Elliott, and
the Crosby, giving him and George something else to bond over. Diesel served on the USGA’s Executive
their fun, and could have plenty more still, but new directions carried new burdens. Let someone else shoulder them.
Bob Hope together. Reality changed that.
Committee from 1984–1991,
In Diesel, they’d identified the
The economic reality. George’s health did,
and he proved instrumental
leader of the club’s next generation, the
too; as the four contemplated a new future
in bringing the 1987 U.S.
man they thought was the right man to
for the club, George was diagnosed with the
Amateur to Jupiter Hills.
negotiate the transition that would turn
cancer that ultimately claimed him. “When George became ill,” Ford said
what had been an enterprise owned and controlled by the Core Four over to its
in approach of the club’s quarter century, “we felt it was
members. Ford agreed that he’d give up his title, bestow
time to turn it over to the members. George never let
the presidency on Diesel at the end in 1984—Diesel
the course mature because he kept changing it, but the
assumed the role, if not the title, in 1983—and take on
changes cost money. It was time to operate the club like
the largely honorary mantle of chairman of the board. He
a business. Some of the members offered to purchase the
also agreed to compensate Diesel financially for the effort
club, but we felt it should be sold to all the members, not
he was about to undertake and the headaches that would
just a small group.”
accompany the assignment. Elliott retained the office of
George identified Diesel as the ideal member to
secretary/treasurer.
facilitate the sale, the proxy he could trust to stand in
The one thing they all overlooked when they
for him as presumptive potentate. Diesel was someone
weighed their plan and opted to go forward with it was
of obvious stature, authority, and acumen, and, George
that Diesel—the seasoned businessman who’d gone
1.USE TIT 2. George a 3. Du 4. Elli 5. Eve 6. Clubh 7. House
TLE Car amd Bill unn iott erett house e built
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toe-to-toe with the U.S. Navy and consumed the institu-
club entirely—in something like self-imposed exile.
tion Elliott spent decades building—was constitutionally
But that’s not at all how 1983 began.
incapable of being anyone’s proxy.
So much happened quickly.
Not when he could carve out a power base and com-
So much so quickly that it took on a life of its own.
mand from it. ✧ ✧
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AS DEVELOPER, IF THE LATE 1970S
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and first years of the eighties
tossed up George’s salad days, 1983, which
George was selective about picking the immediate neighbors who joined him
TO HELP SPUR
both housing sales and mem-
berships—both of which were lagging with too few of the former and barely 250 of the
began with great promise, devolved down-
in the cottages as the first
latter—George brought in a film crew at the
ward for him, spurred by both what he
residents of the
beginning of 1983 to shoot a promotional
could control and what he couldn’t. On the
Village; all shared the kinds
video of the golf courses and the homes
couldn’t side of the equation, George was
of bona fides George
taking shape along SE Village Circle. The
now seventy and his health was declining. He’d been diagnosed with prostate cancer in 1981, and though it was in remission, he was not the same George. [SIDEBAR: TOM BRANCHES OUT]
admired. Besides the Diesels, they included General Motors Vice President Tom Darnton and his wife Sue, Acme United
raw footage was primitive, and the final version that was assembled went nowhere but a file cabinet in the old clubhouse, but the elements that came together for it were
President and CEO Henry
significant. The story it tells was how much
Wheeler and his wife Phyllis,
George’s friends remained behind him,
and in its way, more tragic. It could have
St. Regis Paper executive
how much they wanted to remain by him,
been preventable. Instead, it swelled into a
Henry Fales and his wife
and how much they wanted to help him
The “could” side is more complicated,
drama Euripides might have sketched; it’s elements—promulgated by hubris, propelled by overreach, and punctuated by decline and fall—were that timeless, that
Dorothy, and Canadian financier and real estate developer Robert Campeau, the one-time owner of Bloomingdales and Brooks
succeed. Bill Ford, always shy in a camera’s vicinity, sat down with George beneath the cathedral ceiling of George’s living room
human, and that catastrophic for its main
Brothers through his pur-
on SE Village Drive to reminisce about how
character. When the curtain came down,
chase of Federated Depart-
George found the land, how Jupiter Hills
George’s reign—and free rein—at Jupiter
ment Stores, and his wife Ilse.
was born, and how pleased they both were
Hills was over, the ties to two of the abid-
with how far it had all come. Ford’s wear-
ing friendships he’d built over half a life-
ing aqua slacks and a pink shirt beneath a
time were breached, and he headed north—away from the
blue blazer; George is also in a blue blazer—with white
With the golf courses in place, Tom Fazio became less of a presence at Jupiter Hills by 1980. He and his growing family were still living nearby, but he was largely on the road growing the business he took over from his uncle on his way to becoming a design institution. In 1985, the family moved to Henderson, North Carolina, and, other than coming in to touch up the two courses he’d helped his uncle create, he was largely absent from the club until 2000.
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shirt and khakis. What he’s not wearing is his white cap;
enter awkwardly—it’s all quite staged—and that’s that.
that cap was such a piece of his persona that seeing him
The Elliotts just disappear inside, never to be seen again.
without it is, frankly, jarring, like Churchill sans cigar.
The camera doesn’t follow them in or cut to intercept
Sitting on sofas catty-corner from each other, George
them when they cross the threshold. Which probably
with his arms folded across his chest, Ford with an arm
pleased Elliott to no end; like Ford, he eschewed the lime-
resting on his sofa’s edge, the two come across as a pair
light. But to help George, he’d show up and hit his mark.
of old soldiers who’d lived their share of adventures, old
And there’s Howard Everitt whacking shots on the
friends with a happy tale to tell.
course, his swing still silky in his late sixties. And there’s
“We’ve come a long way, haven’t we?” asks George.
Jimmy Dunn, the publisher of Forbes, stepping off the
They sure had.
17th tee of the Village Course to offer a testimonial. “I’m
“I think we really achieved what we set out to do,”
in constant amazement and happiness with the place,”
Ford says proudly. “Two great golf courses, good land
he avers. “The appeal of Jupiter Hills is the seclusion.
development, a wonderful place to live.”
It’s a marvelously private golf course.” He’s just getting
George nods. “I guess it’s a dream come true, but
started. “The whole ambience of the place, the condo-
usually dreams do not come up to expectations, but I
miniums, the various homes that are being built on the
think it’s fair to say”—his voice almost cracking here—
course, just makes an excellent place for the kind of liv-
“this one over-exceeded it.”
ing that I like—quiet, uninhibited, ideal for golf. You
In another section of footage, the tall, gaunt frame
don’t have starting times at Jupiter Hills. You don’t have
of Bill Elliott strolls with his second wife Muriel—Mar-
men’s scrambles at 9 a.m. You don’t have 9-holers at
jorie Elliott passed away in 1977, a year short of their
9:30. There’s never a starting time. There’s never a wait-
Golden Anniversary—up to George’s front door. They
ing time. It’s the perfect place to play golf.”
Photo of range today large
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And there’s George driving around the Hills in a cart making daily rounds. And there’s aerial footage of both
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on Phase I construction, there was never going to be a money-shot view to the ocean.
courses from a helicopter. And beauty shots of the flora
Nor was there enough choice in the models that had
and the ponds, images of home-building and the old club-
been designed to appeal to a discerning base of potential
house with a few members having lunch as the waitstaff
buyers.
self-consciously walks in and out of frame. And down-
And then there was this, exemplified by Don Six.
stairs, at the front desk, a helpful receptionist works on
When he bought his SE Circle Drive lot overlooking the
plane reservations for a member; as actors, they may be
third fairway, he opted to leave it vacant for the time
synonyms for wood, but there is no mistaking their mes-
being. “George changed the rules every Monday, Wednes-
sage: What a perfect place to live; what a perfect place to
day, and Friday about what a house could look like,” he
play; what a perfect place to be part of.
says with a laugh. “You never knew what you could build
What survives has a rushed and amateur quality to it, but it had purpose. It was an attempt to keep George and the development going. Because this much
and what you couldn’t.” Hence, sales had fallen behind, but costs and payroll hadn’t. George was struggling to meet both.
is also clear: More than five years after the development
Yet, when he’d learned in 1982 that Dickinson State
agreement had been approved by the county, not enough
Park wanted more land abutting Trapper Nelson’s and
homes had been sold. Not enough homes had been built.
was—again—willing to make a swap, this time for the
Beyond the cottages and the condominiums beside the
thirty-acre slice running between Highway 1 and the rail-
clubhouse, SE Village Circle in that extant footage looked
road tracks just north of the Hills course, George was all
as wide open as the Dakotas.
in. He financed his end of the transaction with another
Yet, George soldiered on. When the first homes went up, he’d reached out to a professional—as so many through the years had reached out to him—by enlisting the Jupiter Island firm of Fenton and Lang, Martin Coun-
loan from the bank—this time for $400,000. [SIDEBAR: NO HOMES ON THE RANGE] The accountant was apoplectic. Bill Elliott was apoplectic. So was Bill Ford.
ty’s leading real estate brokers, to marshal the sales office.
Still, George proceeded. But when he went back to
Then he mis-stepped. He believed he could do better with
the bank in the early spring of 1983 for one more infu-
his own team. He couldn’t.
sion of funding, Ford and Elliott decided enough was
“He was no real estate salesman,” says Tom. “He
enough. Their well had hit bottom. Elliott refused to sign
was too quirky. He wouldn’t sell to someone he didn’t
off on the loan, which meant there would be no loan.
like the looks of. If a guy didn’t look like a golfer, no. If he
Tom remembers it well. “Bill told him his real estate plan
wasn’t from the right club in Philly, he wouldn’t sell. That
wasn’t working. Bill told him he would have to sell the
was George. You could see where this was all going.”
real estate to somebody and get out of it.” In one way, the decision was a relief, at least for
There were other issues. Neither the cottages, the condos, nor the majority
Elliott. Rod Ross came to know Elliott well over their
of the first forty-three lots approved by the county for the
more than forty-year association that began shortly after
Phase I development were sited to make the most of what
the Korean War when Ross, a veteran, applied to Elliott
land planners call “the view shed,” in this case the lovely
for a job. Elliott mentored him; in the 1970s, Ross took
panorama that takes in the golf courses and the park
over as president of Philadelphia Life when Elliott rose
north and west, and given the two-story height restriction
to chairman. Through the years, they played a lot of golf
Sabo
and
Wyatt
and
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together—including at Jupiter Hills where Ross regularly
but nothing close to the size and scope of what awaited
visited the Elliotts—and they shared each other’s confi-
at Jupiter Hills. Wyatt introduced him to George, and
dences. “Bill loved George,” he says. “He was very patient
they got along right away, which came as no surprise to
with George. It pained him to see George struggling. But
Tom Fazio; he also knew and liked Matevia. But it was
he knew George was spending too much and he worried
George liking him that most mattered and he liked Mat-
that Jupiter Hills couldn’t withstand it anymore.”
evia enough to bring him in to meet Ford, who endorsed
It was time.
the idea of Matevia’s entrance into the picture.
Saying “no” to George affected Elliott deeply. His
“George felt he could still hold on some and guide
daughter Katherine recalls the aftermath. “It was one
Matevia through this process,” recalls Tom. “He felt
of the hardest things he ever had to do,” she says. “My
he could help Matevia and still stay involved. George
father was a very loyal person. It eventually changed the
thought he could control Matevia. He thought he could
nature of their friendship.”
sell to Matevia and still control the project. It was wishful
It ended it.
thinking.”
George’s unbreakable bond with Bill Ford broke,
Matevia arrived with his own dreams and plans—
too. Sadly, says Peter Morse, “There was never a
but George Fazio wasn’t part of them. By mid-summer,
reconciliation.”
Matevia had had raised enough money—$8.7 million— through the bank and through investors to buy all the ✧
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land south of the Hills Course other than the golf course, which was still owned by the Jupiter Hills Club. On
STILL, GEORGE HAD ONE MORE CARD to
try to play to try keeping
his hand in the game. He’d known the ground beneath him was shaky,
August 12, 1983, Matevia’s purchase of the deed to the land from Jupiter Hills Village Incorporated was entered into Martin County’s record book.
that he was heavily mortgaged, that the debt rested
The timing was fortuitous. Earlier that month,
squarely on him, and now he knew, too, that there would
Community Federal Savings and Loan Association of the
be no more bail-out from his friends. To exacerbate cir-
Palm Beaches filed suit to foreclose on its mortgage—just
cumstances, the economy was headed toward another
over $1 million plus interest still outstanding—held by
recession, not as bad as the country experienced in the
George and the Village. The new deal erased that and
seventies, but a downturn is a downturn, and a downturn
made George whole again. When all was said and done,
was exactly what George didn’t need.
after every penny of debt had been repaid, Ford and
Elliott and Ford had told him to sell. What he
Elliott saw to it that George was made better than whole.
needed was to find someone who would take over the
Whatever was owed them, they passed onto George—
development and the debt he was carrying.
more than $1.6 million.
Fast. Club manager Frank Wyatt had the guy George was looking for in North Palm Beach attorney Tom Matevia. They’d known each other for years. [SIDEBAR: FRANK WYATT] Just forty at the time, Matevia was trying to segue
They didn’t have to do that, but they did. “Because they liked him,” explains Tom. “They felt he deserved it in spite of himself. It had been a tough time for him.” Which he’d make tougher by walking away and closing the door on two dear friends whose primary intent was to help him. [SIDEBAR: BEYOND THE HILLS]
into real estate. He’d cut his teeth on a few small-scale
Phyllis Valenti, for one, has thought long and hard
developments, including Portage Village near Lost Tree,
about this dynamic through the years. Why he had to
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Before the land swap could be completed, George fell behind on the loan. When it appeared he might default, four members took over the transaction with the intent of building about thirty houses on it. In the late eighties, during the transition period, veteran members Don Six and Mario DiFederico, the former president of Firestone Tire and Rubber who would replace Jack Diesel to become the first president of the member-owned Jupiter Hills in 1989, met with the owners of the parcel to negotiate a deal to purchase it for the club and take it out of potential development. “We didn’t want any more houses on the golf course,” recalls Six. “That’s why we worked so hard.” When they’d gotten the price down to $1.8 million, Six and DiFederico still had work to do; they had to come up with the money. Walking into the locker room after playing one afternoon, they saw Bill Ford, alone in the first bay of lockers, lacing up his spikes. “We told him about what we were doing,” says Six. “He didn’t seem to know much about the piece of ground, so we told him the whole story.” They suggested that if Ford agreed to put up $1 million for the purchase, they could commit the membership to put up the rest. “We had no right to do this,” Six concedes, “but we did.” Ford told them he was going back to Detroit for a few days and wanted to think about it. Ford’s lawyer called shortly after with the news: They had a deal. Though the land now belonged to the club, it sat idly for several years, largely because the Homeowners Association kept turning down the idea of building a deluxe practice facility there. When Frank Schanne, a member since 1987, became head of the association in the early 1990s, he resolved to turn that around. He sold the idea to his fellow homeowners at a meeting attended by more than 150 with the argument that as more people buy homes in the Village, more will want to practice and take lessons, and the existing facility south of the clubhouse couldn’t handle the potential traffic. “We’ll need that range,” he told them. “We have to do it.” He received a fervent endorsement from member Charlie Morin, a well-known securities attorney based in Washington who had just been voted onto the club’s Board of Governors. “Listen to this guy,” he rose to tell them. “This is what we’re here talking about—the future. Listen to what he’s saying.” The association did and the Board did, too. In December of 1992, the Governors voted approval, and in March of 1993, allocated $100,000 for funding. Construction began the following February, was completed in early summer, and, with Tom Fazio
close that door. Why he had to walk away rather than
how generous Bill was throughout. What was so sad was
fade into the scenery. “Jupiter Hills was his life,” she says.
how much promise this all had.”
“He loved Jupiter Hills. He loved talking about Jupiter ✧
Hills. He loved everything about Jupiter Hills. When this
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happened, it killed him. It was like putting a dagger in his heart.”
NOT SURPRISINGLY,
the inevitable friction that was latent in
Peter Morse agrees. “George was bitter. I think he
the hierarchy between George and Diesel—the immov-
felt a sense of betrayal. He let it eat him to the end, and
able force and the irresistible object—had sparked fire.
you could see it wasn’t going to get any better. It was very
Friends and neighbors when Diesel’s ascension began, they
sad.”
were still neighbors on SE Village Drive, but as 1982 turned Elliott and Ford both felt that from their end. The
into 1983 and 1983 progressed, they barely spoke. George
overriding sadness. The wall that went up between them
couldn’t abide the idea of power sharing, and, frankly,
and George. The sense it would never come down. “They
neither could Diesel. “He was running the place,” remem-
had such a great relationship with George for so long,”
bers Ed Sabo. “He’d become the boss. That’s when he and
Morse goes on. “I don’t think George fully understood
George became enemies. George had always been able
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tour. “It was hardly developed at the time,” Kania recalls. He decided to buy one of the condo apartments next to the clubhouse. “As we got into our membership, in due course, we could build a larger home.” And in due course they did. But one day, not long after joining, Kania was in his cart when he spotted George walking on the golf course by himself. “I ran over to say hello to him, and I said, ‘George, I’m still relatively new and wet behind the ears as far as Jupiter Hills is concerned. Would you mind riding around with me a little bit and showing me what this golf course is all about?” George was delighted. What he said next was telling. “I’d be happy to let you see it as it is before they spoil it.” Kania was confused. “What do you mean spoil it? It’s a wonderful place.” George, accurately reading the tea leaves from the pot boiling over between him and Diesel continued. “Yeah, I know it’s a wonderful place, but I don’t think to do what he wanted at Jupiter Hills. Now he couldn’t.
they’re gonna let it be as natural as it is and looking as
When they were in the same room together, George would
much like a course you might have up north as it does. I
go to one side and Jack would go to the other.”
recognize things will change. I’m no longer in control of
Philadelphia attorney and businessman Art Kania
what’s gonna happen here.”
had known George for two decades when he decided to
Diesel was.
make his winter home in the Palm Beach area in the early
“The original group,” says Kania, “had splintered.
1980s. He and George had met at Pine Valley, continued
They were concerned about the dissension that was brew-
their friendship at Squires, where Kania was an early mem-
ing between George and Jack and the negative impact
ber, and then went into business when Kania brought in
that it could have on membership and housing sales.
George to redesign the 1920s golf course near Atlantic
With George being moved out, the club began to take on
City that Kania and a partner were turning into Greate
a new identity.”
Bay, a new golf club and hotel with villas.
Diesel was exerting his authority. By the end of
The two had already intersected in several ways
1983, Sabo had become its most visible beneficiary. That
when they ran into each other one day at Seminole, which
spring, Phil Greenwald carefully read his own set of tea
Kania told George he was thinking of joining. “You might
leaves. At seventy-three, after fourteen years at Jupi-
want to take a look at what we’re doing up here at Jupi-
ter Hills and more than fifty years in the business, he
ter Hills,” George suggested. Kania thought, why not?
announced his retirement. Diesel had already identified
He’d played there several times as a guest, and he realized
Sabo as heir apparent.
it might make more sense for his family than Seminole.
“We’d been friends for a long time,” says Sabo.
He drove up to meet with George and Diesel and take a
[SIDEBAR: ED SABO] They met as golfers do, through the
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As innovative, involved and capable a general manager as Frank Wyatt was—and by all accounts he was that—his tenure ended abruptly in the fall of 1988. Phyllis Valenti remembers the moment well. “I was sitting at the dining room table when his picture came on the news. You could have knocked me over with a feather.” Wyatt had just been arrested for drug running. According to the federal indictment, Wyatt had participated in the largest smuggling operation—dubbed the Pinder Cartel for its leader, Claude Avon Pinder, aka “Kingfish”—identified to that date in Palm Beach County. The indictment alleged that Kingfish and his cohorts had imported fifteen thousand pounds of marijuana into Palm Beach, Martin, and St. Lucie counties in 1985, and was thought to have smuggled in a total of one hundred thousand pounds of pot and another twenty-five hundred of cocaine between 1982 and the Grand Jury indictment. Wyatt was fifty-nine at the time of his arrest and had been employed by the club for several years. Though he was acquitted in 1991, the details presented by U.S. Attorney at the trial in Ft. Lauderdale were fascinating. Wyatt’s son, then in his late twenties and also charged, claimed to have just met his father—his parents divorced when he was a baby—when Wyatt asked him to come along for some deep-sea fishing off the Bahamas during the 1985 Memorial Day weekend. Witnesses—all admitted drug dealers who’d copped pleas—claimed that, while at sea, the Wyatts took on a delivery of thirty-seven bales of marijuana from the Pinders, but opted not to immediately unload them when they docked Wyatt’s thirty-one-foot sport fisherman at the North Palm Beach Marina. A few days later, they drove the boat to Riviera Beach. There, prosecutors claimed they stacked their cargo into two vans. Pinder was convicted at trial in 1991; federal agents pointed to his operation, as reported by the Palm Beach Post, as “the oldest and most successful family-run drug ring” in Palm Beach County. Wyatt, who’d maintained his innocence throughout, watched the case against him fall apart when the key witness admitted he’d never seen Wyatt before coming face to face with him in the courtroom. But the damage was done. Wyatt’s career as a club manager was over. Wyatt’s replacement—Craig Waskow—was immensely popular. On the road to Jupiter Hills, he’d managed Sankaty Head on Nantucket, Seminole, and Old Marsh. His tenure was shortened by a heart attack in early 1991; he recovered and moved on.
game they share, in the seventies—at Jupiter Hills, during
Hills’s early cast of regulars. “I thought it was easily the
one of Sabo’s regular visits. Diesel then invited Sabo down
best golf course in Florida.” [NOTE: WE HAVE DIESEL’s
as his partner for the annual pro-am at Houston Country
1984 LETTER MAKING GREENIE AN HONORARY
Club. They became friendlier. “We’d go over to Sunning-
MEMBER. We can run it with an extended caption]
dale together,” says Sabo, “then come back and play at Jupiter Hills.”
Sabo took over in October of 1983. George was no longer there. He’d moved with Barbara up to Port
A winner on Tour—he played ninety-nine events in
St. Lucie to design and build a new golf course with his
the Big Leagues between 1975 and 1980, capturing the
nephew Jim, and he took with him two of Jupiter Hills’s
1976 Buick Open—Sabo left the grind to become director
most recognizable presences—Jack Gately and Gar God-
of golf at the Country Club of Fairfield in Connecticut.
dard. “They all just vanished from our lives,” says Phyllis
Sabo was in Fairfield when Diesel called. “He asked me if
Valenti.
I’d come down and be the golf pro. He told me Phil was going to retire and they’d be doing something nice for him. I’d always loved Jupiter Hills.” And had deep ties to it. He’d met his first wife Barbara at the club. She was the daughter of George’s friend from Philadelphia, Merion course-record holder Jacques Houdry, one of Jupiter
Yes, everything at Jupiter Hills was changing—and it was changing at warp speed. [MATEVIA SIDEBAR ON VILLAGE]
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By the fall of 1983, George and Barbara Fazio had moved to Port St. Lucie where George and nephew Jim Fazio had already begun work on designing and building George’s final project, The Reserve Golf & Tennis Club, which the Fazios owned and operated. Since renamed The Legacy—in George’s honor—it remains a private club, the only one within the gates of the PGA Village resort. It opened in February of 1984, and Barbara sold it after George died in 1986. The statue of a young boy in an oversized cap and oversized kilties wielding an oversized putter was installed in front of the pro shop by a subsequent owner as a tribute to George. It is called, simply, “The Faz.” [PIC OF STATUE] The Fazios moved back to their cottage on SE Village Drive not long after the Reserve opened, but Jupiter Hills had become an alien universe for George. Once the shaper of everything happening around him, he’d been relegated to an unfamiliar role: bystander. “He had other projects through the years,” says Tom, “but his real heart was focused on Jupiter Hills, and when the dream ended, his heart was broken. I was really mad at him for blowing his dream. He did it himself. Nobody did it to him. I thought he would die here in charge.” He did die there, at home, in his cottage, on Friday, June 6, 1986. He would have turned seventy-four that November.
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Following a pastel legend like Phil Greenwald isn’t easy, but Ed Sabo never balked. His reputation preceded him: PGA Tour winner, solid club experience, a link to George, and a familiarity with Jupiter Hills osmosed over a decade of navigating its fairways. During his first years on Tour, he even listed Jupiter Hills as his golfing home. Born in Ohio in 1949, he grew up in Georgia, learned the game at Druid Hills Country Club—he won the junior championship five times and the club championship seven—and captained the golf team at Georgia State University. He turned professional shortly after graduation, serving as assistant to two of the game’s master teachers: Davis Love Jr. at Atlanta Country Club and Jack Lumpkin at both Cherokee Town and Country Club in Atlanta and Oak Hill in Rochester. For good measure, he put in time as an assistant at The Everglades Club. When he left the Tour in 1980, he took over the program at Country Club of Fairfield, a toney outpost with a course designed by Seth Raynor on Long Island Sound. He promptly won three consecutive Connecticut State Opens. The week before moving to Jupiter Hills in 1983, he added the prestigious Metropolitan PGA Section Championship to his résumé. In his six years at Jupiter Hills, Sabo reconceived the golf shop; shepherded a series of more organized programs for men and women; continued to play well competitively on the local and national stage; and was, of course, the host professional for the 1987 U.S. Amateur. “It was easily the best job in golf anywhere,” he says fondly. And a hard one to leave. But when he was lured north in the fall of 1989 to open Laurel Creek Country Club in Moorestown, New Jersey, as its first director of golf, the hook was planted via Jupiter Hills; Laurel Creek’s founder and first president was developer Jay Cranmer, a Jupiter Hills member. While there, he qualified for the 1992 PGA Championship before moving on in 1993 to the Atlantic Golf Club on the south fork of the Long Island fishtail, then back to Florida. As the teaching pro at Bear Lakes Country Club in West Palm Beach, he won the Florida State Senior Open and the PGA National Senior Club Professional Championship in both 2000 and 2001, and was anointed PGA Senior Professional Player of the Year in 2000. He lives today in Pinehurst, North Carolina, and plays golf as often as he can at Pinehurst’s historic resort, where he’s a member.
FROM THE MOMENT HIS DEAL
WAS COMPLETED,
TOM MATEVIA BROUGHT NEW ENERGY AND DIRECTION TO THE VILLAGE development, though getting Bill Ford to sign off on the sale was
✦ ✦ ✦ ✦ ✦ ✦
almost as unnerving as the agreement itself. Michael Redd re-
“Other than brain surgery,” Redd likes to say, “I know of noth-
members it distinctly. Once Matevia got serious about the Vil-
ing more difficult than land development.” That might sound
lage, he called Redd. The two had known each other for years, a
self-serving coming from a land planner, but there’s truth to it,
fortuitous relationship given Redd’s position as president of Palm
especially when developing is confined to the open lanes around
Beach’s go-to land-planning firm, Team Plan. “The clientele and
a curling snake of a golf course already in place. The course de-
tradition of Jupiter Hills required the best design team available,”
fined what could—and couldn’t—follow. Planners and develop-
Matevia later told the Fort Lauderdale News, “and it was our feel-
ers prefer a clean slate, something Ed Stone and EDSA had; Redd
ing that Team Plan had the sensitivity to address the unique char-
and Team Plan would have to work around the eighteen holes
acter of our project.”
they inherited. So, from the start of the new collaboration, SE
But before Redd and company could address anything, Ford
Village Circle, SE Village Drive, and the condo units between the
had to affix his stamp on the sale.
clubhouse and the cottages stood
Matevia flew to Detroit in late July
pat. Everything else not part of the
for Ford’s signature.
playing field was in play.
“It was just supposed to be an
What exactly everything else
up and back,” says Redd, “but he
would be would be determined over
had to camp out for three days be-
time by a strict order of succession.
fore Bill Ford would see him.” Mat-
“You can’t do things in a vacuum,”
evia was the last thing on Ford’s
Redd says. “The first thing we needed
mind. Billy Sims was front and cen-
was a new survey with all that exist-
ter.
ed.” Redd knew the old plan well; he
The Detroit Lions’ training
had learned his craft under Stone at
camp was about to open with the
EDSA, and though he hadn’t worked
All-Pro running back and former
on the Village project, he was grate-
Heisman Trophy winner about to
ful to those who had: “They had the
rush into the final year of his con-
good sense to keep the development
tract. Sims had insisted for months
parcel wide enough.” With the new
that if a new agreement wasn’t
survey in hand, Redd overlaid a new
in place before camp started, he
Master Plan atop what he’d been giv-
would shut down negotiations un-
en. Redd finished his first pass in No-
til the season was over. Though an offer then on the table would
vember. Finding new possibilities for subdivisions that had not
have made Sims one of the highest-paid players in the game, the
yet been zoned, his next step was to go back to Martin County
talks had reached an impasse. Ford was openly pessimistic about
for new approvals. He got the first of them in May of 1984. New
keeping Sims in silver and blue, but he refused to give in—or give
construction began in June.
up—and he did neither. Ultimately, Sims re-signed. After the season.
Of the forty-three lots on the EDSA plan for Estate Homes around SE Village Circle Drive, only eight had houses built on
When Matevia was finally ushered in to Ford’s office, Ford,
them when Matevia took over. Redd reconfigured the Circle
to Matevia’s relief, was considerably more expeditious in signing
Drive lots to make room for fifteen more and added the first thir-
than Sims was.
ty-eight homes that would comprise the higher-density and very
Then the real work began.
golfy-sounding Prestwick Villas soon to go up around a series of new roads: SE Prestwick Terrace and SE Prestwick Lane as well
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as SE Crestview Place, SE Ferland Court, and the northern tip of
a construction company on site. He’d assembled an architectur-
SE Bottlebrush Drive.
al review committee to approve reasonable modifications to the
Looking to the future, Redd veered east off the Circle Drive
floorplans of the town homes and villas. (The specs governing
to create Intracoastal Court (later changed to Intracoastal Ter-
Estate Homes were even looser.) Taken together, that added up
race), which he set aside for another thicket of Estate Homes.
to an improved sales pitch to potential buyers: one-stop shop-
And though this version of the plan left the expanse surrounded
ping with more flexibility in design and custom features than
by the bulk of SE Bottlebrush Drive and the eighth, ninth, 12th,
George had presented. “Those things get you started,” Matevia
13th, and 14th holes in its native state of overgrowth, set within
said. “Sales beget sales.”
the pines on his plan is a placeholder. Looking ahead, he’d planted
As did the club’s continuing realignment to equity member-
thirteen small letters in its midst: “Future Housing”—and that’s
ship. “Without an equity position, the property is unique at best,”
what grew there. By the end of the decade, those forests gave
Sam McRoberts, Matevia’s vice president of sales, assured the pa-
way to clusters of Birkdale Courtyard homes, the town houses
per. “But with equity, it’s outstanding.” Yet—then as now—build-
(complete with private elevators), and the Glenhighland residenc-
ing or buying in the community didn’t guarantee entrée to golf
es so Scottish in name they could have been painted in tartan.
and the club; Matevia cleverly found ways around that. Through
Over time, Matevia and Redd revisited the plan several times.
a clause that made final sales contingent on membership, he
Some of their revisions were small: a road curving here, a setback
provided buyers an emergency exit ramp they’d never have to
shaved there, and the planting of community tennis courts and
take because he’d personally secured thirty-three memberships
swimming pools. Some were significant: the later subdivisions
as part of his agreement when he acquired the property; they
and the laying of SE Pineneedle Lane. All propelled momentum.
were his to dole out if needed. (He sold thirty-two back to the
Three years after taking over, Matevia looked back at what
club in 1989. The mathematical discrepancy is accounted for by
amounted to his baptism under fire for a story on the cover of
the certificate he’d embossed with his own name. He held onto
the Palm Beach Post’s Sunday Home section. The headline: “Jupi-
it until 1996.)
ter Hills Village Built Around Golf.”
One of the photos that ran with the piece showed that activity
“I was under a lot of pressure when I first bought the prop-
had, in fact, been brisk—sales do beget sales. The year following
erty,” he recalled. He didn’t have much to sell and he didn’t have
the 1987 U.S. Amateur was even brisker. As Jack Diesel suspect-
anyone to sell it for him. Now he had both. He’d established a
ed in early 1985 when he proposed to his fellow USGA Executive
small sales office on the property under the name Jupiter Hills
Committee members that Jupiter Hills host the event, the media
Village Realty. He had access to a Team Plan architect. He brought
coverage that went hand-in-hand with the championship raised
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The Palm Beach Post (West Palm Beach, Florida)
· Sun, Feb 9, 1986 · Page 135 Downloaded on Aug 2, 2018
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C H A P T E R T W E LV E
T
Transitions HE WHISPERING.
That’s what they remember most. The whispers. The questions.
The uncertainty. The sense of not knowing what waited around the corner, not knowing how Jupiter Hills would bear up to the
changes taking place, not knowing how they would weather the transition to what their club might become, and not knowing what obstacles might be pop up along the route the club would have to take to get to its next version of itself. No one even knew whether Jupiter Hills would still be Jupiter Hills with George Fazio no longer on the throne, scepter in one hand, shovel in the other. So the members whispered among themselves. The staff whispered, too. They whispered in pairs. They whispered in clusters. On the range. In the locker room. At the halfway house. Wherever they gathered. Wherever they passed. They whispered. From her perch behind the 10th tee, Phyllis Valenti could hardly avoid the chatter. Between fixing hamburgers, hot dogs, and chicken salad sandwiches, she was too preoccupied to tune into conversations per se, but she knew what members were talking about—and why. “It was the unknown,” she says. “That’s why there were so many hushed tones. Do we stay? Do we go? It was turmoil. Nobody knows what Jupiter Hills was gonna be.” Ed Sabo picked up the vibe in the pro shop. “When I first started,” he says, “everybody was so excited. Jack Diesel was gonna take this fantastic golf club and turn it over to the members. But before you knew it, the members were sitting on edge.” Not knowing can do that. They didn’t know the hows. They didn’t know the how much. And there was no customer service desk in place to sort things out for them. So they whispered. They speculated. They told themselves stories. It’s not like Jack Diesel was calling membership meetings to explain the whats and wherefores. Like George, he saw himself as commander-in-chief; unlike George, he was a largely absentee lord of the realm, a few weeks at Tenneco, a few days at the club, then back and forth again. George may have been feared, but he was also respected, admired and even loved. At Jupiter Hills, Diesel was feared. Period. His style wasn’t one to engender devotion. The members approached
OPPOSITE: Volorest, Busandes sinctotaes maione porporio. Sam, sequo dem ella nimus dolor solupti
orehendunt mi, ommolor rem dollita tquiate nobis aspe.
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him as a high-powered hired hand.
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Don Six, realize that—and that they’d need Mario eyes and diFederico ears on the
That established, he still may have been the right
ground to keep them up on everything and to stand in
man to see this through. Transitions are hard. They
for the members’ interests throughout the transition
demand tough choices. They require tough hides. Die-
period. With their lawyers, they came up with the idea
sel displayed a surfeit for both. The ability to win hearts
of an Advisory Committee, inscribed it in the legal doc-
and minds? Not so much. “He wasn’t around enough for
uments going forward, then filled it with three members
members to have much contact with him,” says Don Six.
they trusted implicitly—Six, Mario DiFederico, and Bill
“Members didn’t have much connection with him. He
Bullock. [SIDEBAR: BILL BULLOCK] All were accom-
wasn’t George. Members didn’t like him much.” [SIDE-
plished men with sterling reputations, an unvarnished
BAR: JACK DIESEL AND HIS DECORATOR]
passion for the game, and deep-set appreciation for Jupi-
Bill Ford and Bill Elliott were savvy enough to
Part of what fired flares from the membership about Jack Diesel was the disapprobation surrounding him. One of the first moves he made when he took charge was to hire a decorator to redo the clubhouse; though he was married, he entered into a relationship with her. That should have been no one’s business but their own, but her assignment made it the club’s, too. Disapproval for one became disapproval for the other. “Most didn’t care for her taste,” remembers Ed Sabo. “It definitely wasn’t George’s. It went away from the old George Fazio look.” The dining room color was changed.
Minutes. Heic Photo use midSix. section Part of what was necessary dle was to understand the after Written mechanisms propelling the equity “ membership and being able to answer questions about Action” them, but in terms of ter Hills. Their brief? “We did what was necessary,” says
power, they would be limited. They could advise. They could cajole. And they could entreat. But they had no authority over policy; that would continue to rest with Diesel, Ford, and Elliott. In the meantime, questions kept building. At the beginning of the 1984–1985 season, the answers would start to come. Until then, the whispers continued.
New patterns draped the walls. The locker room lost
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its utilitarian comfort. “She was charging outrageous prices,” recalls Babe Cosentino. “But Jack Diesel never
decided to sell, they retained the Palm
cared. One of the members even told me that she redec-
ONCE THE FOUNDERS
orated his house and the club paid for it. There was a lot
Beach law firm of Alley, Maass, Rogers & Lindsay to
of dissension with the members.”
work with Lloyd Fell—Ford’s longtime attorney and the
Everything seemed altogether too, well, posh. “It didn’t look very good,” says Sabo. “It all”—the combination of refurbishment and relationship—“got everybody pissed off.” Bill Elliott, for one, kept his cool and kept his founder’s focus. As the locker room was being redone, he quietly salvaged much of the old comfortable furnishings. Shortly before he died in 1989, as the equity deal was
trustee overseeing the Founders’ interests—to ensure that all was according to Hoyle on the critical documents Jupiter Hills would need to move ahead. The first was the club’s Articles of Incorporation. The second was the Option Agreement on the sale to the membership. The original Bylaws followed on their heels. The incorporation papers for the new Jupiter Hills
being finalized, Elliott returned what he had to the club,
Club, Inc.—the guts of the name remained—were filed
in effect restoring the locker room to its old familiar self.
in Tallahassee on August 29, 1984, and signed the next day by Florida’s Secretary of State George Firestone. The articles extended over four pages of linguistic boiler-plate
T R A N S I T I O N S
with a few specifics worth noting. The reborn Jupiter
membership corporation was referred to henceforward as HILLS CLUB; the Founders—and what
Hills Club “shall commence to exist” with the filing of these pages; its existence, hence-
THE VICE PRESIDENT
they founded—were covered beneath the umbrella of JUPITER GOLF.
forth, “is perpetual”—barring any decision
of a large woolen concern,
to dissolve itself. It would be organized as
New Englander Bill Bullock
a non-profit corporation “to acquire own-
was as characteristically
in essence, a two-headed monster that
ership or control of and operate and main-
sturdy and dependable as
shouldered weighty implications because,
tain golf courses, a clubhouse and related recreational and social amenities” on the property. Membership would be limited to four hundred Proprietary Members—“proprietary” defined as “entitled to share in the
the product he sold. The proof is in his marriage. His wife Marjorie died just shy of their seventy-first wedding anniversary; Bill followed in 2014, less than a year later.
What the documents created was,
as set up in their pages, Ford, Elliott, and Hope controlled both parties in the transaction: the Hills Club and Jupiter Golf. They would continue to control them until the deal was done, and the
assets” if the club ever liquidated—and ten
personification of that control was Jack
Honorary Members who would be identi-
Diesel. As their designated leader of the
fied in the Bylaws that would follow later in
transition, he was in place to represent
the year. No capital stock would be issued; certificates of
their interests, not those of the members. So, peel away the verbiage in the
membership would. ON NOVEMBER 30, 1984,
paperwork and what remains is this:
Board of Governors would consist of no less
the deck shuffled: Jack Die-
Ford, et. al. were in the enviable position
than three and no more than nine, with the
sel replaced Harold Maass
of being both buyer and seller simulta-
initial three Governors coming from the
as president of the club and
neously. Their legal team set the option
Article VIII addressed governance. The
Alley Maass firm: founding partner Harold G. Maass, Paul B. Erickson, and Ted Jewell, but they were nothing more than place-holders until they could designate successors.
Bill Elliott was installed as vice president and treasurer. Though never a member, Paul Erickson hung on as secretary for several years.
papers up that way; it wasn’t a negotiated agreement, and, at the time, the members had no mechanism to challenge that. The only real option in the “Option Agree-
As of December 1, the Maass
ment” was to join what would become
and Jewell were heard from again through
Board of Governors voted
the new club—or not.
a report in lieu of a Board meeting. They
itself out of existence to be
filed their “Written Action” on September
replaced by Bill Ford—as
Two weeks later, Maass, Erickson,
14, and the document is as long as it is comprehensive. The simplest of its measures was elect-
chairman— Elliott and Diesel. They remained in situ until 1989.
That said, hidden in its forest of legalese, the salient points came down to these: • The sale of JUPITER GOLF to
the members was dependent on the
ing the first slate of officers: Maass became
magic number of 350 members sign-
president, Erickson secretary, and Jewell
ing up and sending in checks, thus
assistant secretary—again, just place-holders
displaying their resolve to raise the
to oversee business until the fall season began. [SIDEBAR:
capital needed to pay the Founders the $16.7 mil-
IN WITH THE NEW BOARD] From there, the “Written
lion price—above any indebtedness—they attached
Action” laid out the path forward in a thirty-three-page
to the club, its golf courses, its clubhouse, and its
option agreement. Attached to that was the twenty-five-
infrastructure;
page “Offering Statement and Membership Plan.” The
• Applications received by December 1, 1984, could
T H E
S T O R Y
O F
J U P I T E R
H I L L S
C L U B
buy HILLS CLUB certificates for $35,000; for
GOLF and Village homeowners going forward;
applications received between then and September
• Once fifty HILLS CLUB memberships were inscribed
30, 1985, the buy-in would increase by
in the books, the Advisory Board
$5,000; beyond that, the initiation fee
TO KEEP THINGS
appointed by JUPITER GOLF to
would be determined annually, as would
straight, the annual
serve as liaison between old and new
dues; • If 350 members failed to enroll in the
HILLS CLUB by September 30, 1990—a
membership directory went out under the imprimatur of “Jupiter Hills Club and Jupiter Golf Club” until the transi-
kicked in; once 150 memberships had been filled, the members themselves were given power to elect an Advisory
full six years beyond the date of the
tion was completed. Inside,
Board to replace the appointed one;
option agreement—the option may be ter-
members who’d purchased
[SIDEBAR: HILLS V. GOLF]
minated by JUPITER GOLF. Should that
certificates were listed under
• During the transition, JUPITER
come to pass, purchased certificates could
the aegis of the former, while
GOLF would manage and oper-
be redeemed for their value (less a non-re-
dues-paying members who
ate the HILLS CLUB and pay all
fundable fee), the HILLS CLUB would be dissolved, and its name returned to JUPI-
hadn’t fell beneath the purview of the latter.
expenses incurred as a result. (That would raise unanticipated repercus-
TER GOLF;
sions down the line.) On the fourth page of the Offering
• Any members with homes in the Village
who chose not to buy a certificate could continue to
Statement, members found their marching orders and
play golf and use the clubhouse by paying annual dues
the parade route: instructions for filling out the attached
until September 30, 1990; members living outside the
application form, where to submit it, and what to include
Village preferring to opt out would lose privileges on
with it.
September 30, 1985;
To join or not to join.
• 250 of the four hundred HILLS CLUB member-
To write a $35,000 check by December 1 or not to.
ships were initially reserved for current JUPITER
These were not decisions to take lightly. The club had
Ask Jenny Use Jack Deisels certificate—Certificate. Heic
T R A N S I T I O N S
more than 250 members when thoughts of acquiring Jupi-
Other familiar names in on the ground floor at the
ter Hills outright from the Founders first floated. Many
discounted price: Butler National’s Red Harbour (No.
peeled off in anticipation. More peeled off at the prospect
116); George’s SE Village Drive neighbors Campeau (134),
of raiding reserves for the privilege of more responsibility
Darnton (113), Wheeler (forty-five), and Fales (102); Six’s
than just showing up to play golf. And more, still, peeled
fellow Advisory Board members Bullock (seventy-eight)
off at the prospect of change; they liked the club they had
and DiFederico (105); and Philadelphia architect Jim
chosen to join the way it was.
Nolen, an original investors back in 1969 (137). True to
But it wasn’t going to be that way anymore unless
his insistence that he wanted to be just another face in
six years passed, the 350-member threshold went unmet,
the crowd and just another member at Jupiter Hills, Perry
and, in a miraculous collapse of the laws of physics, time reversed itself and Jupiter
Como found harmony in Certificate 141.
AT THE TIME the option was written,
Someone else of note sent in his
Hills reverted to the fiefdom of its found-
the four founders owned
$35,000 check for proprietary mem-
ing. That wasn’t going to happen. How
237 Class A shares in the
bership. In return, Tom Fazio received
could it without George? Ford was step-
enterprise, distributed
Certificate seventy-two. [SIDEBAR: HON-
ping back. Hope was never really a pres-
proportionally based on
ORARY MEMBERS]
ence. And Elliott, still an active force, was fine with the overall plan—but approaching 80. [SIDEBAR: GEORGE’S SHARES] And yet, the applications came in. By
their contributions, with Bill Ford in possession of
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the vast majority. George controlled 3.555 shares—
of change in
worth roughly $250,000;
WITH THE UNMISTAKABLE WHIFF
December 1, 1984, the Hills Club mem-
the option agreement
the air, Jupiter Hills played on. Members
bership had gone from zero to 162. Jack
allowed him to withdraw
doubting the new day at hand only needed
Diesel bought the first Certificate. Future
those shares by September
to look at the golf program. [SIDEBAR:
club president Ed Martin claimed number
30, 1984. He did. When he
LADIES DAYS] The core concept of no
nine; Don Six number eighteen (number six would have been more fitting, but former PGA Executive Director Mark Cox beat him to it); restaurateur Peter Makris was
returned to his cottage after The Reserve in Port St. Lucie was up and running, he still had privileges, but was no longer a partner.
tee times remained—then as now— sacrosanct, as did George’s dictum of no men’s or women’s club championships, but under Diesel’s urging, Sabo began adding
served number twenty-four; and John Benz,
layers. “We started seeing a new direction
who’d lured Six down from the Midwest in
of organized events,” recalls Art Kania.
the beginning, had Certificate fifty-four. Nabisco Chair-
Men’s days. Ladies’ days. Planned contests throughout the
man F. Ross Johnson scooped one up for himself—Certifi-
season, from the informal to the annual member-guest.
cate thirty-seven—then had Nabisco put its own brand on
Videotape was introduced to the teaching program, and a
Certificate sixty-one; his Nabisco cohort Dan Pratt signed
new assistant professional, Jennifer Jones, joined the staff
on for number 101. George Sands, who’d later rescue the
to organize lessons and weekly clinics aimed at women.
Village development, laid the foundation beneath Certifi-
[SIDEBAR: MEMBER-GUEST]
cate sixty-five. West Virginia coal baron Jim Justice depos-
“A lot of new and different things began to happen
ited Certificate forty-seven. And Ken Meinken, who tried
at the club,” adds Kania. “There was more women’s activ-
to buy the Dickinson Park property before George ever
ity, which led to more social activity. There was a feeling
saw it, completed the deal for Certificate 121. [SIDEBAR:
that if we’re to be the prestigious club we were promised,
TOM DORR]
we would have to get more done. Under the Advisory
T H E
S T O R Y
O F
J U P I T E R
H I L L S
C L U B
and superlative service—the cornerstones of what the
As golf goes, one of the more
Founders envisioned—were not enough, not when mem-
interesting threesomes to appear from time to time at the
bers no longer simply came and went on a daily basis. An
club was put together by member Tom Dorr (Certificate
increasing percentage lived in the Village, a short walk to
forty-three on your program). Convinced he had a better
the clubhouse, the locker rooms, the pro shop, and the
way for designing and making ferrules, the tube near the
first tee. They all had a personal stake invested in who
head of a golf club that strengthens the connection with the shaft, he left Wilson Sporting Goods in the mid-1940s to set up his own shop in his basement northwest of Chicago. Turned out he was right. His company took off,
they were and who they would be, and as their numbers grew, the powers that Jack Diesel wielded at the beginning of his reign waned. The truth is, once members had
and his ferrules became de rigueur for the equipment
the information at their fingertips explaining what the
makers; Ben Hogan insisted on them—for the clubs in his
transition entailed, Diesel’s influence tempered, though
bag and the clubs coming out of his factory. It was not
not even the Advisory Committee found a way to over-
unusual to see Dorr accompanied at Jupiter Hills by two
rule the unpopular redecoration of the clubhouse and
of the more recognizable names in the club industry: Joe
locker rooms. “It turned a lot of people sour,” says Sabo.
Phillips, the designer of Wilson’s JP wedges, the wedge of choice through the eighties for short-game magicians Seve Ballesteros and Nick Faldo, and Robert E. Lamkin, of Lamkin grips. Together, they had the golf club covered
Still, Diesel maintained his share of executive power. “He was spending a lot of money,” adds Sabo. Looking ahead, he saw the need to remodel the clubhouse and
from stem to stern. Dorr remained a member until his
engaged the Palm Beach firm of Peacock+Lewis to draw
death at ninety-three in 1999.
plans. “He wanted to turn the club over in really nice condition.”
Committee, we did.” The clubhouse began opening for
The Advisory Committee—its prestige only grew
dinner. And more organized social events appeared on
when members chose to keep it intact—wanted to turn
the calendar, like a New Year’s Eve party and the occa-
it over in really nice condition, too, and found ways to
sional dance. Villagers, especially, wanted something
check Diesel in service of doing that. Consider the ques-
more than a club to join; they wanted a club to use.
tion of new members, always critical to a club’s well-be-
Thirty more proprietary members—raising the total
ing. For a brief period, Diesel took it upon himself to
to a handful short of the halfway point to the optimum
interview applicants at his convenience in New York
four hundred—were embraced in 1985, and despite a hike
before he alone passed judgment. Six didn’t think that
in the initiation fee to $50,000—in part to help cover the
was right. He thought it too insular, more insular, in fact,
$2 million cost of a new parking lot and entryway rede-
than he’d realized.
sign—another forty-six joined the party in 1986. That
New Jersey real estate developer Roger Hansen—
brought the total to almost 250. The 350 need to seal the
later founder and owner a golf club of his own, Hidden
transition was in sight.
Creek near the Jersey shore—remembers his interview
“People were just lining up to join,” remembers
well. He and his wife Edwina had just bought a Village
Sabo. “I’d known since I started that the nature of the club
condo contingent upon their approval for admission
was gonna change.” It was. And it had. “That’s when I
to the golf club, so the Hansens appeared at the Car-
said to myself: You know what you’ve got here? You’ve
lyle Hotel, Diesel’s caravansary of choice when on Ten-
got yourself a country club. So many were joining under
neco business, for their required audience. Diesel never
the idea they were joining a high-end country club.”
informed them of the extent of the flux at the top. “When
But that’s what members now wanted. Superior golf
we joined,” says Roger, “I had no idea the club was
T R A N S I T I O N S
The Club’s 1984 Bylaws laid the groundwork for Honorary memberships. In accordance with the incorporation papers, there would be ten—and only ten—at any given time. The Bylaws named the first recipients: Founders Bill Ford, Bill Elliott, Bob Hope, and George Fazio led the list. Behind them stood William Clay Ford Jr., Ford’s son; and Peter Morse, his son-in-law; along with George’s nephew Jim Fazio; and the club’s first manager, Howard Everitt. The final two went to a pair of Ford’s amigos from Detroit, both already club members: Sports Illustrated’s Bill Curran, and J.P. McCarthy, the immensely popular radio “Voice of Detroit” for three decades, Billboard’s four-time National Radio Personality of the Year and an occasional color commentator on Lions broadcasts. The name Tom Fazio was conspicuously absent, which didn’t surprise Tom at all. “It’s George,” Tom says. “It’s just what happened. Even though he was like my father for twenty years, that’s just the way he was.” Besides, he says, “There was so much controversy at the club I tried to stay away.” Beyond that: “I was looking way down the pike.” He was building a remarkable business. By the early 1980s, he was emerging as a force in his own right as a course designer. Across the next two decades, his imprint on the game ran so deep that in the growing universe of golf, the first name associated with the last name Fazio became his. As the credits mounted exponentially, Tom took his place atop the elite of his generation. Through the eighties and nineties, more than a dozen of his designs were embraced by Golf Digest’s Top 200 including The Vintage Club in Indian Wells, The Quarry at La Quinta, Barton Creek in Austin, Black Diamond Ranch just off Florida’s Gulf Coast, Victoria National in Indiana, The Estancia Club in Scottsdale, Galloway National in New Jersey, Caves Valley in Maryland, and the Seaside Course at Sea Island, Georgia. As if that needed further cementing, he also became architect of choice at Augusta National and Pine Valley. As for Jupiter Hills, Tom never succeeded at staying away. He maintained the office he’d shared with George just across from the club, and he came back regularly through the eighties and nineties in his role as consulting architect. When the millennium turned, he came back as himself. As their kids left the nest, Tom and Sue became familiar presences at the club again. In 2001, the board amended the Bylaws and bestowed Honorary Member status on him at last.
owned by a small group of guys. I thought it was already
country—that George had put in but were having trou-
owned by the members.”
ble growing. “We were losing them all the time,” says
Six, DiFederico, and Bullock stepped up and stepped
Six. He called the University of Florida, which put him
in. “We didn’t always know what we were going to be
together with a forestry pathologist who came to the club
asked what to do,” he recalls, “but the more we thought
to study the issue and treat it. “They all died anyway.”
about it, the more we thought that the members—not
But they’d taken action. [SIDEBAR: ADVISORY TOLL]
Jack Diesel alone—should have something to say about new members. Bill Ford agreed with us. From then on, we
✧
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were part of it.” To be sure, the troika became part of whatever it
AS MEMBERSHIP GREW,
so, naturally, did a sense of esprit;
could whenever it could. “Mario, Bill, and I knew what
the men and women of Jupiter Hills were truly all in
we thought the club should be and acted accordingly,”
this together. Though they were a disparate group, these
says Six. As in the purchase of the thirty acres that would
members from twenty-eight states, three foreign coun-
one day morph into the North Range and the shoring
tries, and the nation’s capital were bound—residents and
up of property lines where the Village Course and some
non-residents alike—by a Jupiter Hills community they’d
housing had bled into each other. It also turned its eyes
chosen to become a part of.
to the golf courses themselves. They saw hundreds of
The club was experiencing a new camaraderie of
pine trees—a rare breed only extant in a few spots in the
purpose. Yet, even as it continued evolving, at least one of
hoot magazine Golf Club Jan Feb 1988 Issue
GEORGE WAS SO PLEASED WITH THE RECEPTION OF THE FIRST HOSPITAL PRO-AM IN 1978 THAT IN 1979 HE LET DOWN WHAT LITTLE HAIR had to institute what serves as the highlight of the club’s golf-
changing. One year, members had to sign up in person. They be-
ing season: the member-guest. From the beginning, it assumed
gan lining up at five in the morning. You can’t make them suffer like
the aura of festivity, though the earliest events were so informal,
that. We’ve tried a million ways to solve it.”
awards were handed out in the parking lot. Sabo and his staff
Working together with Director of Golf Kevin Muldoon, Tour-
changed that. Dressing themselves in plus-fours one year, they
nament Chairs Bert Kennedy, George Stradley, and Bill McLaugh-
laid the groundwork for the marvelous spectacle that the annual
lin finally have with both the sign-up and the format. For 2019,
William Clay Ford Classic has become.
they opened participation up to 108 teams, with automatic entry
Could there be a more fitting name for a weekend of golf among
for defending overall champions and another sixty teams based
members and their friends at Jupiter Hills? That name, though well
on historical participation over the previous decade. Ten teams
into its third decade, was something of a late starter and almost
would come through the previous year’s waitlist, and the rest of
didn’t stick. It arrived in 1985, after Ford stepped down as club
the field completed by lottery.
president. “Somebody,” recalls Peter Morse, “asked if I thought he
Once in, members and their guests now face a packed three-
would mind. I certainly didn’t speak for Bill, but I didn’t think he
day schedule of dinners and golf—a practice round, skills con-
would mind at all. He never saw it about him. He saw it about the
test, plus five nine-hole matches per flight leading to the shoot-
club and the golf courses.” And, in that spirit, the Ford has been
out to determine the kings of the Hills. Muldoon’s so pleased with
the Ford ever since, though the 2001 edition went AWOL while the
how it went in 2018 and 2019, he says, “As long as I’m here it will
new clubhouse was being built. In its absence, the Board briefly
remain that way.” All flight winners go home with a Model T Tro-
considered sunsetting the name and turning it into the Jupiter Hills
phy; overall winners receive a larger version.
Invitational.
As much as the Ford has evolved since its conception, one
“There were thoughts of creating an event to bring in top play-
aspect remains as fixed as a navigational star: its ethos. Muldoon
ers for a special competition at the club,” explains General Man-
and his chairmen redacted it into two sentences then dropped
ager Atilla Kardas. “They wanted something more like Seminole’s
them beneath a portrait of Ford on the cover of the 2019 player’s
Coleman Cup, but it never happened.”
booklet and schedule. They are worth lingering over: “Mr. Ford’s
There was another idea behind the potential change. “There
requirements for golf at Jupiter Hills would be a golf course of
were some who thought Mr. Ford has nothing to do with the club
the highest quality and equally important that it be played in the
anymore,” recalls Bill Davis, then director of golf. “You have people
best spirit of fair play and sportsmanship. In that spirit, it is our
who join a club and get on the Board, and they really don’t un-
distinct honor to host one of the finest golf events in the coun-
derstand the history of the club. If it wasn’t for Mr. Ford, the club
try… The William Clay Ford Classic at The Jupiter Hills Club.”
wouldn’t even exist.”
An outlier at its birth, the Ford Classic now has plenty of com-
In the end, history prevailed.
pany on the annual calendar. Since 2007, the Fazio Cup, the club’s
So, the Ford, with its distinctive trophy crowned by a Model
member-member, has traditionally kicked-off the season in early
T, motored on—and continues to motor on, though in ways that
November, and 2019 marked the inaugural of a pair of one-day
would be unrecognizable to its pioneering participants. Its orig-
member-guests thanking the memories and contributions of
inal January dates long ago gave way to three days built around
Ford and Fazio’s co-founders. The first is The Hope, played at the
the first Saturday in March. Overall champions are now recorded
beginning of January. The Elliott follows shortly before Easter.
on the trophy and on a locker room plaque; they weren’t always
Beyond that, there are Ladies’ Day events most Tuesdays of
preserved before 2007. Formats have changed about as often
the season, a two-day Ladies’ Member-Member and a one-day
as George changed putters, and with four hundred members vy-
Ladies’ Member-Guest, all reflections of the interweaving of golf
ing for what had been ninety-six team slots divided into multiple
and life at Jupiter Hills, with more than half the women mem-
flights, just getting into the draw was a scramble.
bers participating in the Ladies Golf Association. Both men and
“It had become a disaster,” says Kardas. “Sign-up rules kept
216
women tee up their own Pro-Members and the annual schedule
T R A N S I T I O N S
Shortly after Ed Sabo arrived, Tuesday mornings were reserved for a weekly Ladies Day competition held on both courses. As many as forty women would sign up to play. Mary Hamilton and Peggy Hargrove were in charge; they arranged the matches and mixed the weekly pairings. Residents of Chicago’s North Shore, Peggy and husband Jim, who owned printing companies, were among the first to purchase an equity membership, as were Indianans Mary and Bill Hamilton, a manufacturer of home and office products. The Hamiltons relocated to the Jupiter Hills campus in the early 1980s after more than a decade as golfing mainstays at Lost Tree. Mary was the first chair of the Jupiter Hills Ladies Golf Association. [WE HAVE SOME PICTURES] WOmenn Playing HEIC -- February 1987 newletter - Feb 1987, Feb 1986 _ news of the Village
its traditional appeals—it’s raison d’etre from Day One— remained blessedly unchanged.
1985 Mid-Amateur in late June. [SIDEBAR: MID-AM] In 1985, Golf magazine included Jupiter Hills in an
“Unhurried, uncluttered, and the most relaxing golf
august grouping with Cypress Point, Augusta National,
in the world,” is how Ross Johnson once characterized it.
Shinnecock Hills, Los Angeles Country Club, Seminole,
Busy as he was—these were volatile years at Nabisco—
Gulfstream, Jupiter Island Club, and two of George’s old
he’d find time to take the company jet from wherever he
haunts—Hillcrest and Pine Valley. With a catchy head-
happened to be to his home in Jupiter so he could play at
line, Golf identified them as the nation’s “50 Snobbiest”
least three times a month at the club. [SIDEBAR: F. ROSS
outposts of the game, though Editor George Peper copped
JOHNSON]
that it was all “tongue-in-cheek.” The criteria, however,
Manufacturer’s Hanover Trust CEO John McGil-
were as real as they were button-bursting for the anointed
licuddy also found in Jupiter Hills the escape he needed
clubs: money, tradition, reputation, and exclusivity.
from the hurly burly of his day job. He’d arrive at his
Money may buy access and exclusivity can be imposed,
home on Prestwick Terrace to bask in what he deemed
but tradition and reputation are organic, only bubbling
“a quiet and congenial membership. The fact that there
up with time, effort, and good stewardship. That a club
are not many members means I can play on my own
barely fifteen years beyond its birth could be acknowl-
timetable.”
edged by one of the game’s premiere arbiters as worthy of
Ken Meinken, recently retired as executive vice pres-
rubbing elbows with the Augustas, Shinnecocks, and Pine
ident of electronics giant North American Phillips, led the
Valleys of the game was something to crow over—despite
choir. “It’s the best place in the southeastern United States
the list’s off-putting titular adjective.
for golf recreation and leisure. You can’t be bored here.” The members knew they were part of something singular. Even with George gone, the
Golf Digest. Golf magazine. Fancy, fancy feathers for the Jupiter Hills cap. The next accolade would go way beyond
courses, under the stewardship of Dick Herr, [SIDEBAR:
feathers. The United States Golf Association was on its
DICK HERR] were recognized as two of the best in Flor-
way, and it would be bringing the United States Amateur
ida with the Hills Course firmly ensconced in the Golf
Championship with it.
Digest Top 30. Golf Digest also ranked it second in the
As accolades go, the world of golf deems that a
state—between Seminole and Pine Tree—and the Florida
crowning achievement. As envisioned by Jack Diesel, it
State Golf Association picked Jupiter Hills as the site of its
was a strategic stroke of brilliance that smoothed some of
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the transitionary bumps, introduced the club to the nation, and showcased just how good a pair of golf courses the Fazios found, formed, and nurtured.
DON SIX and Mario DiFederico were sitting in the locker room after finishing a round on the Hills Course shortly before the transition was completed. The subject of the Advisory Committee—and its unanticipated consequences—came up. “When we took this job,” said Six, “we both had seven handicaps, and we could play to it. Here we are four years later, and we both have 11 handicaps, and you just shot 88 and I shot 89.”
F. ROSS JOHNSON CUT QUITE A SWATH AT JUPITER HILLS, BUT THEN HE CUT QUITE A SWATH WHEREVER HE WENT. Through the 1970s and 1980s, he was one of the swashbucklers
the place where you have to be, and that was it,” Orr remembers.
of the business world, oozing with charm and cheek. A master
When the Orrs decided the time was right to relocate to Florida
marketeer, he muscled his way to the top of Standard Brands on
for part of the year, they did their due diligence. “We looked in
his way to the catbird’s seat at RJR Nabisco. Along the way, he
the area. We looked at a number of places. But we kept coming
became something of his own standard brand for the jet-setting
back to Jupiter Hills. Ross was absolutely correct. We joined—
colorful life; have Gulfstream, will travel—especially if there was
and never doubted our decision. We love the golf. We love the
some good golf on the other end to entice his ten handicap. Time
members. It’s not real formal. It’s relaxing. That’s what we were
magazine installed him on its cover. If Hollywood made a movie
looking for and that’s what we found.” And Orr is nowhere near
about him—and it did—James Garner would have had to play the
the only member with a story like that.
lead—and he did.
Johnson also made a point of extending his generosity to
“The hallmark of Johnson’s reign was the personal touch,”
the staff. “He wasn’t there that often,” recalls former assistant
wrote Bryan Burrough and John Helyar, the Wall Street Journal
pro Mike Kernicki, “but he’d always say he wanted to do some-
reporters behind Barbarians at the Gate, the best-selling book,
thing for us. UPS would come in with cases of Planters Peanuts,
adapted by HBO, that chronicled Johnson’s 1988 attempt to buy
Baby Ruths, Butterfingers, Peppermint Patties, gin, vodka, even
out Nabisco’s shareholders only to have the company bought out
Scotch,” after Standard Brands bought a distillery group in 1979.
from under him. Johnson himself was whisked away in the deal,
“We’d pass it out to everyone.”
his fall cushioned by a $53 million golden parachute. “He had an overriding rule he felt free to invoke at any time,”
The haul continued after Johnson engineered the 1981 merger with Nabisco.
wrote Burrough and Helyar. “The chief executive can do what-
“Mr. Johnson couldn’t spend enough of Nabisco’s money,”
ever he wants.” One of the things he wanted most—and loved
says Babe Cosentino. Babe was kidding Johnson one afternoon
doing—was promoting his products with star athletes. “Johnson
about how so many of the friends Johnson brought to the club
was a hopeless sports nut,” the writers went on. He befriended
were decked out in Nabisco apparel. Shortly thereafter, a couple
them. He played golf with them. He called them his Team Na-
of large boxes addressed to Babe arrived. Inside were two dozen
bisco. And he introduced two of his favorites—Hall of Famers
golf shirts, hats, overnight bags, and jogging outfits. The next time
Frank Gifford, the Giants’ legendary running back and a fixture in
Johnson came in, Babe, beaming, proudly handed him a new Na-
the booth for ABC-TV’s Monday Night Football, and Bobby Orr,
bisco shirt and pronounced, “It’s a gift from my locker room.”
the Bruins’ nonpareil defenseman—to Jupiter Hills. Both became members, Gifford in 1988, Orr a year later. [AD WITH GIFFORD AND ORR SHOULD RUN WITH THIS. SO SHOULD A PICTURE OF JOHNSON] “Ross was a wonderful, wonderful man,” says Orr, a generous friend who enjoyed sharing what he had. The two played a good bit of golf together, and Orr regularly joined Johnson for the pro-am at the annual Nabisco Dinah Shore, then one of the LPGA’s four majors, in Rancho Mirage. In Florida, Johnson rolled out the welcome mat at his home for friends like Orr and his wife Peggy. It was during one of these visits that Johnson introduced the Orrs to the club.. Some golf. Some dinners. Even a New Year’s Eve party. Turns out that Johnson was every bit as good a pitchman for Jupiter Hills as he was for Nabisco. “He would say Jupiter Hills is
219
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The parade of superintendents that fell victim to George’s revolving door was put to an end in 1980 when George offered Dick Herr a tryout for the season. He passed. Herr began in the game as a caddie before his promotion—at age ten—to mowing greens at the Logansport Golf Club along the Wabash River in north central Indiana. His victory, at thirteen, in the club championship, inspired dreams of a life in the game. When Logansport’s superintendent was killed in car crash during Herr’s senior year in high school, Herr took over—as both greenskeeper and head pro. When he knocked on George’s door, his reputation in the game preceded him. After his first season, George was sold. “I really loved Florida, and I really enjoyed working for Mr. Fazio,” Herr said in 1987. “We worked hard together. I honestly feel everything I know here, I learned from him.” He remained at Jupiter Hills until 1991.
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T R A N S I T I O N S
On June 27, 1985, one hundred of Florida’s best amateur golfers twenty-five and older convened at the club to vie for the state’s Mid-Amateur Championship. It was the first true competitive championship to be contested at Jupiter Hills. The hospital pro-ams had been fund-raisers. This was the real McCoy. The groundwork was laid by member Bill Baker. Baker was a rare bird among the Jupiter Hills membership; he and his wife Katrink lived year-round in Tequesta. Originally from Chicago, he’d served on the boards of both the Chicago District Golf Association and the Western Golf Association, played the game to a low-single digit, and won multiple club championships at Skokie Country Club. When the Bakers moved to Florida in the mid-1970s, his golfing jones never let up. On course, he was a regular in senior amateur events; off of it, he became an active volunteer in the Florida State Golf Association, rising to its vice presidency and chairing the Ratings Committee that instituted Slope, the measure of a course’s difficulty for a bogey golfer, into the evaluation system in the mid-eighties. In 1992, he joined Jack Nicklaus as an inaugural inductee into the Palm Beach County Golf Association’s Hall of Fame. In 2006, the state Golf Association enshrined him in its own Hall. [NOTE: MAY BE ABLE TO GET PICTURE OF BAKER AND PICTURE OF TUMLIN FROM THE FSGA] Baker’s efforts at bringing the Mid-Amateur to the Hills Course were rewarded by the spirited play. The hundred who arrived had all worked their way to Jupiter Hills through local qualifiers. After two days of stroke play, the top sixteen advanced to two days of head-to-head matches. Thirty-six-year-old Ronnie Tumlin, medal leader after the first day with a 1-under 71 ballooned on Day Two to a 79, but held on to capture co-medalist honors. Two days later, his eighteen-foot putt for birdie on the 16th hole dispatched John Parsons of Palm Beach Gardens 3 and 2 to win the title. To listen to the well-traveled Tumlin, the biggest winner was the golf course itself. “I’ve played golf from Canada to the West Coast to South America, and this,” he assured officials, “is the finest course I’ve ever played.” Afterward, Club Manager Frank Wyatt sent up a cautionary flare about course set up for events going forward. “They played it from the back tees, which was a mistake,” he said. “Some of the guys were shooting in the 90s.”
ASK
FROM FSGA
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CHAPTER THIRTEEN
T
Some Like It Hot HE HEAT.
Blistering, puckering, mind-sizzling heat. Ask Billy Mayfair, the winner of the first U.S. Amateur ever contested in Florida, about his week at Jupiter
Hills at the end of August in 1987. Before he mentions a single shot, his hoisting of the Havemeyer Trophy, the amazing resilience of the golf courses, or the extraordinary hospitality extended by the club and its members, the first thing that bubbles up in his memory is the heat. It was drenching. It was debilitating. Unless you happened to be from Arizona, and you happened to have a bad back. “The heat saved me,” recalls Mayfair with assurance. “It kept me loose. It kept my back nice and warm. It didn’t bother me nearly as bad as some of the guys.” You might even say it gave him an edge. “Coming in,” he says, “I thought I was one of the best in the field.” One of? He was just being modest. Beginning with his victory in the USGA’s National Public Links Championship the year before, Mayfair was pretty much unstoppable. As a junior at Arizona State University, he won six college tournaments in 1987, was named Pac-10 Player of the Year, college Player of the Year, and an All-American for the third consecutive year. Then he won each of his three matches at Sunningdale in May as a member of the victorious American Walker Cup team. He was so hot when he arrived for the NCAA championships in June at Ohio State University’s Scarlet Course that only the demonic convergence of imperfect genetics and a tree root concealed in unforgiving rough could cool him off. Until Florida’s blazing sun heated him up again at just the right time. There’s a good reason that the USGA had avoided Florida in late summer as a national championship venue, and it boiled down—literally—to two words: heat and humidity. The combination can melt all but the staunchest resolves at that time of year. Unless you happened to be Billy Mayfair from Arizona with a back that needed warmth. Then heat becomes your partner. It becomes your best friend. ✧
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OPPOSITE: Volorest, Busandes sinctotaes maione porporio. Sam, sequo dem ella nimus dolor solupti
orehendunt mi, ommolor rem dollita tquiate nobis aspe.
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Jack Diesel may not have been the most
by scheduling the 1986 Amateur at Shoal Creek, which
popular presence at Jupiter Hills, but he knew how to
was even younger than Jupiter Hills, did not bode well
work a room. He knew how to throw his weight around.
for another whippersnapper in its wake. Then there was
As a member of the Executive Committee of the United
weather. Since hosting its first national championships
States Golf Association since 1984, he was in a unique
in 1895, the USGA rarely ventured into the stickier pre-
position to do both in the club’s service. But bringing a
cincts at the stickiest times of year. Only six times before
national championship to Jupiter Hills in the summer?
had it set down in Florida, and never for an Open or
The smart money was against even something like the
Amateur. And again, what was the likelihood of point-
Junior Amateur or Women’s Senior Amateur.
ing compasses south so soon after Alabama and Shoal
CLUB PRESIDENT
The U.S. Amateur?
Creek? [SIDEBAR: IN GOOD COMPANY]
With its Havemeyer Trophy covered with the blue-
None of that was going to deter Diesel. He swatted
blooded names of the game like C. B. Macdonald, Wal-
the weather worries away with a sharp dismissal. “The
ter Travis, Jerome Travers, Francis Ouimet, Chick Evans,
USGA,” he said, “has always been afraid of the weather
Bobby Jones, Lawson Little, Arnold Palmer, Bill Campbell,
being too warm in Florida at this time of year. But we’ve
and Jack Nicklaus? Run Am winners photoss
had tournaments in Texas and Oklahoma, and it gets
That U.S. Amateur?
just as hot there as it does here.” He had too sophisti-
Get real.
cated an agenda to let weather rain on his parade or the
To begin with, the club was still a teenager. National
club’s relative youth spoil his strategy. With Jupiter Hills
championships like the Open and Amateur primarily
in a period of change—and dramatic change at that—a
stop at established venues with weighty pasts like New-
national championship could work all sorts of wonders.
port, Merion, Oakmont, and The Country Club; the
It could work wonders on morale. It could work won-
fact that the USGA was already making an exception
ders at bringing an uncertain and disparate membership
For at least one prominent golf administrator, the relative youth of Jupiter Hills as a potential national championship site spoke more to how far the club had already come than how far it still needed to go. Longtime Merion member Pam Emory was a fine golfer who sat on the USGA’s Women’s Committee and served as a past president of the Pennsylvania State Women’s Golf Association; she penned an open letter to the Jupiter Hills membership that appeared in the Amateur program. “The fact that your club is so young, and yet willing and able to host such an important event is a marvelous testament to your golf course and membership,” she averred. “By your willingness to hold this tournament, you have joined the ranks of such outstanding clubs as Baltusrol, Oakmont, Chicago Golf Club, Winged Foot, and the Country Club in Brookline, Massachusetts, as a host of the U.S. Amateur Championship.” Of course, her own beloved Merion had quite an Amateur pedigree, too. Bobby Jones first stepped onto the national stage at the 1916 Amateur there, won the first of his record five Amateurs there in 1924, and then completed his incomparable Grand Slam at the Amateur there in 1930.
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together in a common cause. It could work wonders at
Rosaforte newspaper with Diesel, he was then the organization’s article. vice president
lifting the club’s national profile and status. It could work
and the chairman of the Championship Committee, all
wonders at exposing the club to the widest possible audi-
of which created a valuable synergy for Diesel and his
ence. In late 1984, as he formally took the reins of the
intent. Battle’s respect within the USGA was peerless, and
club’s presidency from Bill Ford, Diesel throttled up and
no club is accorded the privilege of hosting a national
pitched his confreres at the USGA: Let’s bring the 1987
championship without his committee’s OK. A varsity
Amateur to Tequesta.
golfer for three years at the University of Virginia, Battle
“It took no lobbying,” Diesel would later tell the Palm Beach Post. “It was no tough sell.” Evidence suggests otherwise.
was thoroughly devoted to the game. Diesel invited him over. As a golfing friend of Bill Ford’s from three of the
On the surface, the club had much to recommend
clubs they shared in common—Jupiter Island, Seminole,
it, above all the presence of a superlative pair of golf
and Augusta National—Battle had played the Hills Course
courses nestled side-by-side on a single site; Golf Chan-
several times as a guest, but he’d never ventured onto its
nel commentator Tim Rosaforte, the Palm Beach Post’s
younger sibling. At Diesel’s behest, he played them both.
golf writer at the time, liked calling them “George Fazio’s
The experiment worked. When Battle walked off the Vil-
fashion statement, his definitive imprint on golf course
lage Course, he was leaning in the right direction.
design,” and Golf Digest’s annual ratings certainly sup-
The rest of the Championship Committee still
ported that. Coupled with the championship’s logistics,
needed convincing. As of February 1985, it had com-
such a combination of quality and quantity bordered on
piled a list of possible sites for 1987, but the committee
high blessing, and, when all was said and done, formed
remained uncommitted to its destination. USGA Execu-
the tipping point that upended the various issues that
tive Committee minutes show that while Jupiter Hills’s
the USGA raised. The Amateur’s plan of play seemed
stock was rising, questions lingered.
designed for Jupiter Hills and vice-versa. Its format calls
Was the clubhouse large enough? Would Jupi-
for two rounds of stroke play on two different courses
ter Hills be able to supply enough caddies in the Flor-
to winnow the field to the sixty-four who then advance
ida off-season? Was there sufficient parking? The USGA
to five rounds of match play in three days on the same
wanted reassurance. Diesel reassured them. But he had no
course on the way to the thirty-six-hole final on the ulti-
sway on what follows, taken from USGA minutes: “Con-
mate day to crown the national champion. Two courses
cern was expressed at the prospect for very uncomfort-
juxtaposed? What could be more convenient? It simplifies
able weather in southeast Florida during the last week in
the enormous task of shuffling more than 280 players to
August. The staff was authorized to learn the probabili-
the right place at the right time over two days of practice
ties, including normal mean temperatures, humidity, and
and two days of medal qualifying.
prospect of thunderstorms, during that week, and report
The Hills course? Check. Its reputation preceded it.
findings to the Championship Committee soon.”
But the Village, less familiar and less applauded
By June, the USGA had crunched enough numbers to
beyond the club’s perimeter, would have to step up to
know what any random Gold Coaster could have volun-
prove itself.
teered unprompted: the mean temperatures and humidity
Diesel went to work. He set up set up an experiment,
in the neighborhood would be mean, indeed. In the end,
then asked the ideal corroborating witness to perform the
the Championship Committee didn’t care; by then, sev-
test and assess the results. [SIDEBAR: BILL BATTLE]Bill
eral more, beckoned by Diesel and encouraged by Battle,
Battle not only sat on the USGA’s Executive Committee
had come by to play—and they were wowed. So was P. J.
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Behind closed doors, there were two more objec-
The son of a Virginia governor
tives decidedly less altruistic: enticing new members and
and a nominee for the office himself, Bill Battle need
selling new houses.
usga headshotwould go on to become president of the ✧
USGA from 1988 to 1989, but it’s his wartime experience
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with another president—a future president of the United States—that engraved his personal footnote into history. After college, Battle enlisted in the U.S. Navy, commanding a PT boat in the Pacific in the same squadron as JFK. He took part in the same operation in the Solomon Islands as Kennedy when Kennedy’s PT-109 was sliced
PREPARATION BEGAN
in earnest in 1986.
“By and large,” Diesel noted at the time, “the members were enthusiastic about it.” There were committees to form and plans to shape
in half by a Japanese destroyer; in the aftermath, Battle
and the groundwork for both would evolve as time went
was part of the rescue team that brought Kennedy and
on. Given the personal nature of Diesel’s involvement, he,
his surviving crew back from the island they’d been
not surprisingly, had a few plans of his own. To comple-
marooned on for almost a week. In 1960, Kennedy asked
ment the new décor he’d been so instrumental in seeing
Battle to chair his presidential campaign in Virginia. When Kennedy sat down behind the Resolute Desk in the Oval Office, he named Battle his ambassador to golf-
Clubhouse
implemented inside the clubhouse, he made it his mission to now spruce up the outside to make the entire entryway more appealing for both the Amateur and the club. Appearances matter.
“Boaty” Boatwright, the USGA’S executive director. “For
He engaged the West Palm Beach architectural pair-
a Florida course, it’s rather hilly,” he observed. “I like that
ing of Peacock+Lewis to look the place over and come
aspect of it. Plus, we’re sure it will be a good test.” Club
up with a plan. Led by founders Carroll Peacock and
member Mark Cox, the former PGA of America execu-
Hap Lewis, the firm established its golfing bona fides
tive director who would sit on the Amateur’s Steering and
in the 1960s with the North Palm Beach Country Club,
Communications Committees, witnessed the process and
Tequesta Country Club, and Jack and Barbara Nicklaus’s
was pleased to report, “They promptly pronounced both
personal residence at Lost Tree—and continued building
courses ready for championship competition with little
on its reputation since. At Jupiter Hills, their plan added
more than minimal refinements or preparation.”
a porte cochère to the front of the clubhouse and a water-
Done deal? Almost. There were still formalities.
fall at the entryway. Together with the expanded parking
In June of 1985, the committee recommended that
the USGA asked for, the cost came to $2 million. [PIC-
the invitation from Jupiter Hills be accepted. In August,
“ Beaming”
TURES OF CLUBHOUSE AND WATERFALL]
the Executive Committee, with its final authority, sec-
By comparison, the golf courses got away scot-free
onded that, and on September 11, USGA President James
because George Fazio, from the onset, had established
Hand announced that the 87th U.S. Amateur was on its
the culture and tradition that insisted on nothing short
way to Jupiter Hills in 1987, leaving one particular com-
of quality conditions every day. Throughout his tenure
mittee member ecstatic. [SIDEBAR: HOT DATES]
as superintendent, Dick Herr scrupulously upheld that.
“We are looking forward to having the 1987 Ama-
“The USGA didn’t have to do much other than narrow a
teur Championship, a championship that is counted as
few of the fairways,” recalls host pro Ed Sabo. “But I’m
a major, at Jupiter Hills,” beamed Diesel. “Bringing an
telling you, this was a tough enough test without some-
event of this caliber to Florida and supporting amateur
one coming in and trying to make it harder.”
golf are the overriding objective of our members.”
Fazio draw
Quietly, Tom Fazio believes, George would have
Newspape Bagtags
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H O T
been beaming. “Even though he was on the outs with
to skirt tradition by appointing Earl Collings; the PGA of
Diesel”—and this was most assuredly Diesel’s party,
America’s communications director under Mark Cox, he
not George’s—“I’m sure he felt good about this. I can’t
was well versed in the ins and outs of the press and public
imagine he wouldn’t have. He created Jupiter Hills. I feel
relations side of the game. Anxious as he was for posi-
the pride for him in this right now.” [DIRECTIONAL
tive press—and lots of it—Diesel insisted that a seasoned
SIGNALS]
veteran handle it.[ SIDEBAR: EARL COLLINGS] As tournament coordinator, Pat Kensett, another non-mem✧
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ber, was third on the administrative chain ORIGINALLY, THE USGA
Amateur left town to join the manage-
quickened as anticipation grew through the
the week of September 1
ment team, and in 1989, married Babe
fall of 1986 on through the spring of 1987.
through September 6, but
Cosentino).
Diesel, an aloof presence through the early
later amended the calendar
innings of the equity transition, was now
to August 25 through August
among the membership
sending regular status reports to the members; this was his stage and he commanded its center. [SIDEBAR: SCHISM NO LON-
all things Fazio, the PGA of America held its own
Fazio, and Bill Baker, who’d been so instrumental in luring the Florida Mid-Amateur to Jupiter Hills in 1985. Mike Caldwell chaired the Finance Committee, Jim Pilz
into place. Gears were turning. Volunteers
1987 from August 6 through
the Course Operations Committee, Owen
were volunteering. Advertising sales for
August 9 at the Fazio-de-
Lavalle the Grounds Committee, and Art
the program book, one of the club’s main
signed Championship Course
Murphy the Marketing/Promotions Com-
sources of revenue to cover its financial
fifteen miles south of Jupiter
mittee. For chairman of the Communica-
which would be broadcasting ninety min-
for
ence of time and place and
tee featured Howard Everitt, Cox, Tom
sixty-ninth championship in
Meetings with the USGA and ABC-TV,
ad
30. In a remarkable conflu-
The all-important Steering Commit-
GER]The event’s committees were falling
share of the championship, were brisk.
wing here with
(she stayed on at Jupiter Hills after the
scheduled the Amateur for
THE CONVERSATIONS
e and Canopy
er
L I K E
Hills at PGA National in Palm Beach Gardens. Florida was such a turned-up oven that week, the PGA Champion-
tions Committee, Diesel, again intent an experienced hand, went beyond club borders to tap Cliff Danley, then in his third
utes of coverage on the final Sunday, were
ship never returned to its
year of a three-decade run in charge of the
ongoing. The bulk of ticket sales would
own backyard.
PGA Tour’s Honda Classic.
come later. In January, Sabo told the Palm
Meanwhile, Superintendent Dick
Beach Post, “We’ve already ordered bag
Herr was busy ministering to his playing
tags and blazer patches for the committee. We’re working
fields: 6,915 yards of Hills and 6,542 yards of Village.
well in advance.” [SIDEBAR: THE NUMBERS]
Preparing thirty-six holes for a national championship
Though Diesel was very much the championship’s
while Florida’s summer sun beat down on them was no
de facto overlord, he eschewed the title, assuming it
simple matter, but, through his tenure, Herr had become
would have smacked of grandiloquence for a sitting club
a course whisperer to his greens and fairways. Slowly,
president with a seat on the USGA’s Executive Commit-
carefully, he and his crew massaged the layout to the
tee. Instead, he delegated the general chairmanship to a
championship specs that would greet the players. Five-
non-member: John Terrell, a trusted Tenneco executive.
eighth to three-quarter-inch growth on the fairways with
Terrell’s appointment veered from custom; the general
landing areas ninety- to one-hundred feet wide. One-and-
chair is traditionally an active leader at the host site. As
a-quarter inch intermediate rough that extended out six
is the vice chairman, but here, too, Diesel led the USGA
feet on both sides of the fairway. One-eighth inch greens
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Though George had become an ancillary to the continuing story Ron
between his return from Port St. Lucie in 1985 and his death in June the following year, he was still a familiar presence around the property when he felt well enough to be out and about. His natural curiosity turned toward the club’s new space-age neigh-
ers,
bor as it began to rise beyond the tree line several hundred yards east of the fourth and 12th greens near the North Fork of the
uniform
in do
Loxahatchee River. When it opened in January of 1987, the imposing array of satellite dishes carried with it a fittingly imposing name: the Jonathan Dickinson Missile Tracking Annex. As it took shape, George was transfixed by its proximity. [PICTURE OF THE SATELLITES] NASA selected the eleven-acre site to fill a blind spot between the mainland and Antigua in the surveillance region—it spread from South Florida to Africa and on to the Indian Ocean—designed by the Air Force to track rockets, missiles, and other probes, government and commercial. George found a more earthly purpose. “We had those installed last week,” he’d tell golfers, “as direction finders for the 10th hole. Just aim your tee shot at the one in the middle, and swing away.” You couldn’t miss it. Painted brilliantly white, the largest of the nine dishes, about sixty feet tall and fifty feet wide, sat mounted on a cylindrical silo that lifted its apex to roughly a hundred feet off the ground. Not all members appreciated the intrusion on what had been an unencumbered panorama from both the clubhouse and the 10th tee, but few offered any complaint. In time, the annex blended into the scenery and became, as it remains, a part of the overall vista—and a unique conversation starter.
set to Stimp between nine and nine-and-a-half. One-half
an airline pilot, a truck driver, a waiter, a Yugo salesman,
inch approaches and collars. Bunkers filled with fluffy
and, in Ron Sellers, a former NFL wide receiver from
native sugar sand. “Dick has done just a superb job,”
the Super Bowl VIII. They bunked in hotels and motels,
Cox told the Post. “The USGA just said, ‘OK, Dick, you
with friends, and with volunteers who opened their front
Comm, Admin
do it.’ And so he did.”
doors and spare rooms to them.
Finance Comm
By August, the only uncertainties were the exact
At fifty-seven, Ocala’s Bo Williams, the reigning
names attached to the 288 golfers—winnowed from a
U.S. Senior Amateur Champion, was the oldest competi-
record 4,084 entrants—who would arrive at the end of
tor; at seventeen years and one month, Thomas Scherrer
the month.
from Skaneateles, New York, was the youngest, edging
Sterring
out a skinny rising high school senior from San Diego ✧
AND ARRIVE
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they did. [SIDEBAR: THE CHAMPIONSHIP
PROGRAM] They pulled into Tequesta by plane, train, and automobile from forty-six states—led by the thirty-one from
named Phil Mickelson by one month. Two-time cham-
Supe
pion Jay Sigel (one of the insurance execs) was teeing it
his assistn
up for the twenty-first time, one behind two-time British
the progra
Amateur champion Dick Siderowf (one of the stockbrokers); 164 players, more than half the field, were reaching the championship week far for the first time.
Florida, thirty from California, twenty-three from Texas,
How good were they? Twelve represented the
and seventeen from Ohio—plus Canada and Bermuda.
United States in the Walker Cup and six in the World
There were 122 college students among them, eighteen
Amateur Team Championships. Like Sigel, Buddy Alex-
business owners, sixteen stockbrokers, nine insurance
ander, the coach of Louisiana State University’s men’s
executives, seven golf coaches, three attorneys, two bar-
and women’s golf teams, was a U.S. Amateur champion,
tenders, and, in the one-offs, a doctor, a school principal,
the defender, in fact. There were three U.S. Mid-Amateur
a ski instructor, a dry cleaner, a grocery store manager,
champions; two U.S. Junior Amateur champions; a pair
S O M E
L I K E
of British Amateur victors in Sigel and Siderowf; and a trio of U.S. Amateur Public Links ChamSell-
pions, Billy Mayfair among them. A host
olphins
would advance to the PGA Tour, includ-
n Folks
m
er Herr and
I T
H O T
strived for were not to be.
TWO YEARS INTO the transition at Jupiter
“With heat like this,” he said, “you’re going to have some [brown] spots. This
Hills, there was still some
summer has been the worst. We’ve had one-
ing Mayfair, Mickelson, David Toms,
whispering and dissatisfac-
half inch of rain the last six weeks. I would
Scott Gump, Len Mattiace, Brett Quig-
tion with the route the club
like a lot more rain, but you can’t fight the
ley, Nolan Henke, Steve Stricker, Dudley
was taking. A small group
weather. You’ve got to take what you’ve
Hart, Keith Sutherland, Glen Day, Ted
of early members yearned
got and make the best of it.”
Tryba, and Tommy Tolles. Gary Nicklaus carried with him a portion of golf’s greatest genome. And
sadly
conspicuous
by
his
for the good old days. “They believed very strongly in George’s ideas about how the club should be devel-
Which was the advice Golf Digest supplied by implication in the subhead tacked to its preview: “A test of will, stamina and
oped,” says Art Kania. “They
patience.” Players, take heed: You’ve got to
absence was one of Jupiter Hills’s very
didn’t like the changes they
take what you’re given, use what you’ve got,
own: Jerry Kelly, who missed the event
noticed.” They held on to
and make the best of both.
because of a broken arm. [SIDEBAR:
the vestige of the idea of
Will. Stamina. Patience.
JERRY KELLY]
separate, autonomous clubs,
Tom Fazio reinforced that on the eve
though Bill Ford, Bill Elliott, ✧
✧
✧
✧
✧
✧
and Fazio had vetoed that years before. “That the Amateur was coming washed
“HOT, HUMID AND HILLY”
That was the four-word headline
of the first round. “It’s going to be a hard golf course, especially with the amount of golf they have to play,” he told the Post.
that away,” recalls Frank
“The idea of the Amateur is to pick the best
Schanne. “We were all so
player of the year in the amateur ranks, and
that Golf Digest set atop its Amateur pre-
endurance is part of it.Photos TheseToms fellows are
view. Could it have been more on point?
athletes, and that’sStricker part of Phil the game M as also, to
It captured what the field would encounter that week per-
prove they’re athletes. A true national young Gary champion Nicklaus is going
fectly. It also captured the challenges Dick Herr faced in
to evolve from this in many respects. It won’t just be a
the weeks before play. [SIDEBAR: TOM MATEVIA]
guy hitting golf balls.” [SIDEBAR: PRACTICE BALLS]
Despite closing the Hills Course completely for the two months leading up to the
nat from
championship, the heat took its toll. The
am
greens at PGA National had been rife with fungus during the PGA Championship at the beginning of August, and greens throughout
TICKETS FOR THE Amateur were a bargin: daily ground passes sold for $5, daily clubhouse passes for $15, and weekly passes were priced at $20 for grounds and $60 for clubhouses.
No, it won’t. Not at Jupiter Hills. On a ferociously hot and unforgiving week. The weather would turn the sixday competition schedule into golf’s Bataan death march—those two quali-
South Florida had fallen victim to the pound-
All passes included parking
fying rounds of eighteen holes each on
ing heat and lack of rain. How hot was it? Hot
and were available at the
Tuesday and Wednesday; the first round
enough that one of Herr’s huge riding mow-
club and select spots
of match play on Thursday; the second
ers caught fire, an unexpected $10,000 hit to
around town. AD CAN GO
and third rounds on Friday; the quarter-
his budget. Still, Herr managed to protect his
HErE
thirty-six greens by overseeing the Bent grass
finals and semis on Saturday; the thirty-six-hole match for all the marbles on
with a fine Bermuda grass called Tifdwarf. Even so, he
Sunday. If all matches reached their final holes, the last two
accepted that the high green speeds and perfect look he’d
standing would have logged 162 holes in six days. On foot.
T H E
S T O R Y
O F
J U P I T E R
Village Course? Oh, went the prevailing assumption,
in the spring up to Tom’sleading analysis nailed it. To survive this ordeal and
that’s the easy one, right?
a guy hitting balls. He’ll be a survivor. by throwing his hat in the
Well… [SIDEBAR: MAYFAIR INSIGHT] Mayfair touched down four days before the cham-
The players accepted that. “It’s a matter of who
pionship and had time for several reconnaissance mis-
doesn’t get tired,” observed the University of Miami’s
sions up, over, across, and around the Hills Course when
Scott Gump, an elite favorite coming in, “of who can
he took a break to concentrate on putting late one after-
grind it eventually out.” winning, stepping
noon. Boaty Boatwright, the USGA’s executive director,
into the Tequesta mayor’s ✧ ✧ ✧ ✧ ✧ ✧ office. Though never a mem-
spotted Mayfair’s distinctive bucket hat and pulled him
ber of Jupiter Hills, he was
himself to the Village Course, too. Billy did. “That was
no stranger to its golf course;
a huge tip he gave me,” says Billy without reservation all
Run diese
Hills offered something that the familiar icons of the rota-
these years later. “They made that golf course a lot more
chapter 12 phot
tion no longer could: surprise. While all 4,088 entrants
difficult”—in part through liberal use of out-of-bounds—
who began their quest in earnest knew where it might
”than any of us thought it would be. I took his advice. A
lead them, barely a handful had any real idea what they
lot of guys took the Village Course for granted, and they
would find at the end of their roads. As a national cham-
got bit in the butt for it.” [SIDEBAR: BUCKET HAT]
ring at the last minute for a
seat on the Tequesta Village Council. He won. And kept
AS AN EXAMINATION
of national championship golf, Jupiter
he once aced the nettlesome ninth hole on the Hills.
pionship venue, Jupiter Hills was cloaked in mystery.
pictures of
C L U B
Mercifully, they’d have the rest of their life to sleep it off. AT AGE SIXTY-SIX, the Amateur, Earlall, Collings prevail above a true national champion won’t just be decided to shake up his life
etter. Pro-
H I L L S
aside. He suggested Mayfair reserve time to introduce
Did they ever.
“We knew there would be elevation changes,”
With 288 rounds played on each eighteen across the
recalls Mayfair. “We’d been told that coming in.” Beyond
two-day qualifier, the Village, once the numbers revealed
that? “We knew Jupiter Hills was more like a normal
themselves, actually played harder, almost a full stroke
course than a Florida course. We really weren’t sure what
per round on average. Consider the odyssey of former
to expect, though.”
Mid-Amateur champion Mike Podolak, one of two to
That the Hills Course was a beast was a given. The
find the route to Tequesta from North Dakota. He tore up
raters had been saying that for more than a decade. The
the Hills Course on Wednesday with a 68—and a share of
Contestants and spectators alike were met by a series of welcoming letters in the front of the championship program. Florida Governor Bob Martinez sent out a generic greeting while USGA President William J. Williams Jr. extolled the uniqueness of the golfing ground, as did Jack Diesel. His club president’s missive hailed “our remarkably different Florida courses.” Jupiter Mayor Mary Hinton chose a different path toward perspective. “Since this is the oldest golf championship in America,” she wrote, “it is appropriate that the contestants may walk on the site where the first ‘tourists’ such as Ponce de Leon visited the area.” The program itself was healthily hefty, nearly two hundred pages long with more than ninety advertisers purchasing space. Tom Fazio bought an ad. So did Tenneco, the Village development, and Ford’s Ford and Lincoln Mercury divisions. Ross Johnson’s Nabisco commandeered the back cover. As for those remarkably different Florida courses, they became the program’s centerpiece. Each of the thirty-six holes received its own page complete with photo, diagram, and description. Howard Everitt penned the write-ups for the Hills; Jan Beljan, one of the senior designers at Tom’s firm, wrote the Village’s. [USE ONE of each TO ILLUSTRATE THIS, maybe 9 on Hills and 6 on Village]
S O M E
L I K E
I T
H O T
the competitive course record established in 1978 by Jim
way the golf courses withstood the assault. He would have
Simons. It was a surreal bounce back from the 82 he’d
also enjoyed the madcap scrum necessary to determine
wrenched from the Village Course—or was it the Village
the final match-play slots. When the dust settled Wednes-
that did the wrenching?—the day before. “I’m still trying
day evening, twenty-five players, Alexander among them,
to figure out [the 14-stroke swing],” he said right after
stood tied at 151. The conundrum? Only nine places in
the round. “An 82 on the supposedly easier course. Golf’s
the draw were unaccounted for. Grab an abacus. It gets
a funny game.” [SIDEBAR: LOCAL RULES]
confusing. [SIDEBAR: CLUB REPAIR]
So funny the courses turned the best young play-
The numbers added up to the largest Amateur play-
ers into punchlines—and punching bags. Collectively, the
off since sixteen were forced into extra innings at North
best amateurs in the land managed to eke out only 22
Shore Country Club outside of Chicago in 1939. It took
rounds under the par of 72 presented by both courses
them more than an hour just to complete the first hole.
el photo from
in the 576 they played on Tuesday and Wednesday. On
“What do you get when you put five fivesomes into
tos
Tuesday, no one broke 70 on either course; “That’s an
a sudden-death playoff to fill nine spots in a sixty-four-
indication of how tough these courses
man U.S. Amateur field?” asked Post
are,” sighed Alexander, the defender,
sports editor Dan Moffett. “About sev-
following his bogey-laden 76 on the
enty-two minutes of mass confusion,
Hills. Only two players joined Podolak
that’s what.” His assessment whipped
in the 60s on Wednesday, with lone
up images of Keystone Kops karrying
69s recorded on each course. Phil
klubs. “Matching players with their
Mickelson never broke 80. [SIDEBAR:
balls became a consuming struggle.
CAREER AMATEURS]
Matching players with their identities, too. Some of the caddies are
Scott Gump won the medal— and the first seed in the match-play brackets—with his
still looking for their players.” Perhaps to this
two-round aggregate of 141. He was followed by Nolan
day.
Henke, owner of the 69 on the Hills, and Tampa’s Miles
Mayfair, safely through, observed the
McConnell at 143. Mayfair was two strokes back. Future
melee from the sidelines. “There were balls fly-
Tour pros Toms, Stricker, Mattiace, Tryba, and Day all
ing all over the place. It was wild.”
moved through to match play, as did the veteran Jay
As darkness fell and play was halted, five
Sigel. So did the virtually unknown Eric
unfortunates walked into the sunset
Rebmann, though the University of Ten-
toward the rest of their lives. Eight
nessee academic All-American was not
went
without star quality; he’d been an extra
to
in the movie Caddyshack, some of which
beds
was filmed on his home course west of
were sleeping
Fort Lauderdale. His sweat-stained cap
in secure that
and wrinkled shorts would have fit in
their
perfectly with Danny Noonan, Motor-
on the open-
mouth, and the rest of the Bushwood
ing hole had advanced them. And
loopers.
twelve—Alexander
George Fazio would have loved the
back whatever they
birdies
included—would
have to return to the second hole at 8
T H E
S T O R Y
O F
J U P I T E R
H I L L S
C L U B
WITH THE CHAMPIONSHIP LOOMING LARGER ON THE CALENDAR, NO AMATEUR IN THE NATION LOOKED FORWARD TO IT WITH more enthusiasm than future PGA and Champions Tour stand-
now and then moved him up to the forward tees to test his re-
out Jerry Kelly. He was just twenty at the time and had been
solve. Davis knew his methods were working when he watched
playing tournament golf since he was twelve. When parents
Kelly, playing up, birdie the last five holes on the Village to post a
John and Lee Kelly, excellent golfers themselves, identified Ju-
stunning 59.
piter Hills as their warm-weather refuge from Wisconsin, the
“Bill realized what it took to be a professional golfer,” ex-
Amateur was on the horizon—and their son had a definite goal
plains Jerry. “It’s all from a hundred yards in. He taught me an
to shoot for.
awful lot of shots around the green that I’m still using to this day.
“I knew I had home-field advantage, no question,” says Jerry.
When you get close to the Tour, everybody can hit the ball, but
“I’d never really done anything of note on the national stage. I
not everybody can hit the ball in the hole. That’s what Bill kept
was hoping this would be a little breakout for me.” Instead of
drilling into me.
breaking out, he broke his arm over the July Fourth weekend. He was crushed. “I was really looking forward to it.” Though he missed the Amateur, Kelly matured into the golfer he became on the Hills and Village courses, and, looking back,
“He was a master of drills. He did a fantastic job of writing up a worksheet for me to do. Two hundred balls with this. Two hundred balls with that. A short-game progression from wedge to putting. I still have the notes.”
will say unequivocally, “If I didn’t have Jupiter Hills to hone my
In 1992, Kelly went back to Wisconsin to win the state Open,
craft I never would have made it on the Tour. Just the difficulty
and in 1995, was the leading money-winner and Player of the
of the Hills helped me a lot. It was just a big, tough golf course.
Year on what was then called the Nike Tour. He ascended to the
About every other course was easy compared to that one.”
majors in 1996. Over the next several seasons, he occasionally
The Village had its own lessons for him, too, its narrower fairways encouraging him to hit it straight. “It was actually tougher for me at first,” he recalls. “I was pretty crooked then.”
knocked on victory’s door, but never found the key to opening it. Until 2002. And Jupiter Hills was key to that, too.
In his first years at the club Kelly took lessons from Ed Sabo.
Kelly always loved hanging around and playing with some of
He’d play with Sabo, too, and was no stranger to morning four-
his fellow professional athletes at the club. For a hockey player
somes with his father and his father’s friends. Kelly also liked
growing up—he made all-city in high school in Madison—get-
playing and practicing on his own. When he had the course to
ting to play golf with Bobby Orr was a thrill. “He was my idol,”
himself in the afternoon, he’d play multiple matches against
says Jerry. “Just listening to him talk about the old days and the
himself with multiple balls. To drill himself into shooting well, he
way you should be in coming up and your work ethic. He just had
liked playing his worst ball on each shot. “It was pretty difficult.”
everything to give. He was awesome. He taught me so much.”
Though Kelly turned pro right after graduating from the
As did “The Boys,” the regular hoop threesome of Billy Cun-
University of Hartford in 1989, he remained a fixture at Jupiter
ningham, the Hall of Fame player and coach of the Philadelphia
Hills, staying with his folks on SE Village Circle and working with
76ers; Chuck Daly, coach of both the NBA champion Detroit Pis-
Sabo’s successor, Bill Davis. Kelly was then playing on the Hoot-
tons and the 1992 U.S. men’s Olympic basketball “Dream Team”;
ers developmental tour. “He wasn’t looking for a coach,” recalls
and Rollie Massimino, Villanova coaching legend and member of
Davis of their first meetings. “We were just having a discussion
the College Basketball Hall of Fame. “When I used to be able to
on the range on how to go lower. Everything began there.” And
get into that group,” says Kelly, “that was so much fun. Just listen-
continued for a decade.
ing to them talk. To be around other professionals from different
Davis worked to instill a sense of confidence into Kelly’s game.
sports and learning all the things for me to apply to my sport was,
“Good players can shoot a few under,” says Davis, “but have a
to me, much better than just picking the brain of another golf
hard time shooting 7, 8, or 9 under. That’s the psychological bar-
pro. I don’t want to know how he did it. I’m gonna do it my own
rier.” Together, they worked on ways to smash through it. Davis
way. But I want to hear from some of the greats about the kind of
focused Kelly on course management and the short game, and,
person to be and the kind of work you need to put in. That was
232
S O M E
L I K E
I T
H O T
I want you to be fired up from start to finish.” Coming from an
the best.” Today, Kelly insists that if it weren’t for Cunningham, he still
NBA coach with a near .700 win percentage and a championship ring, this was advice worth heeding. Kelly did.
might be looking for his first PGA win. For six seasons, Kelly put together respectable stats and sub-
He won the Sony Open a week later.
stantial earnings, but, in 199 starts, collected no hardware for his
He won again that season, was named to the 2003 Presi-
efforts. “I wasn’t winning,” he says. “Billy knew how frustrated I
dent’s Cup team, and added another Tour victory in 2009. Since
was.”
turning fifty in 2016, he’s harvested four Champions tour titles
Just before flying off to Hawaii for the Sony Open to begin
since 2017, and twice tied for second in the U.S. Senior Open.
his 2002 campaign, he sat down with Cunningham. “I asked him about his routine,” Cunningham remembers. Kelly told him. He tries to stay calm. He tries to get into his round slowly. And he tries to build momentum from there. “OK,” asked Coach Cunningham, “what do you do if you make a bogey?” Kelly’s answer: “I spike on emotion right away.” The coach took over. “Here’s what I want you to do,” and with that, ticked off a new playbook. “I want you to work out beforehand, right before you go to the range. I want you to get your adrenaline up. I want you to carry that adrenaline throughout the entire round. I want you to walk faster on the golf course.
Young jerry Kelly Bill Davis
233
T H E
S T O R Y
O F
J U P I T E R
H I L L S
C L U B
a.m. to continue their quest for the one spot still avail-
that then came with it—seemed pre-ordained. Still, a bad
able. [SIDEBAR: HARRY RUDOLPH III]
bounce here, an opponent’s lucky break there, a way-
The next morning, Alexander and the University of
ward drive, a frigid putter: all could derail the best golfer
Washington’s O. D. Vincent III were the only
in the solar system on any given day.
two to birdie that second hole, Alexander
TOM MATEVIA
Even Bobby Jones—and was there ever
with a confident twelve-foot putt and Vincent
was determined to promote
a fiercer competitor head-to-head?—
with a miraculous thirty-five-foot chip follow-
the Village development
was so spooked by the mercuriality
ing an approach from the left rough, which
during the Amateur, heat
of the genre that he would regularly
bounced off a rake, deflecting it from a greenside bunker. George would have loved that, too, part for the serendipity, but more for the
be damned. Beyond his ad in the program and daily advertisements in the Post, he entertained residents and
lose ten pounds during a championship and dubbed the two rounds that in his time made up the first day of the
personal connection; Vincent’s father Orrin
prospective buyers through-
Amateur’s match play contests “Black
was the longtime pro at Edgewood Tahoe, the
out the championship on
Wednesday.”
pre-Jupiter Hills design that cemented Fazio’s
a floating cocktail lounge
architectural reputation nationally. When
moored in the pond between
Vincent’s momentum carried over to a win
the condos and the 18th
at the third hole, the field was set, though as the final qualifier, he would have to turn right around and face the top-seeded Gump. Gump
green of the Village Course. Drinks and brochures were plentiful.
shut down Vincent’s Cinderella run on the 13th green. Then Gump breezed to the semifinals.
And, so, the parade of upsets and chalk began. In the upper half of the draw, the highly regarded Chris Webb, one of Alexander’s charges at LSU, and Sigel, as expected, cruised through the first three rounds, as did Rebmann, which
was anything but expected, to join Gump. In route, Sigel—holing every putt—left an enduring mark on the
✧
✧
✧
✧
✧
✧
Hills Course with his splendid 30 on the front nine of his first-round match against just-crowned National Publinx
of match play where the best
champion Kevin Johnson of Massachusetts. “Every hole,
player doesn’t always win, though Gump’s procession to
bam-bam, he was right at the flag,” sighed Johnson. Even
the penultimate round—and the invitation to the Masters
Sigel was impressed with his performance. “It’s not very
WELCOME TO THE INTRICACIES
With only one practice area to launch from, the range was especially crowded from Sunday through Wednesday, the two practice days and the two days of medal play. But there was no shortage of golf balls. The USGA insisted that practice balls for the championship be all white with no striping, but the only range balls Jupiter Hills then used were striped. Ed Sabo was going to need three-hundred dozen new balls, and the pro shop was going to have to pay for them. He called Titlist, and they gave him a price. Then Sabo called the Wilson Tour representative he got his got clubs from and explained the situation; Wilson offered a 30 percent discount, potentially saving Sabo’s budget thousands. When Titleist found that out, they offered to match it. Sabo called back Wilson. “I said I wasn’t trying to negotiate,” Sabo recalls, “I was just trying to save money.” Wilson countered: We’ll just give them to you. “Now we’re getting some place,” thought Sabo. He had his balls. And since players paid $20 each for the week to use the range, he had a profit, too.
S O M E
L I K E
I T
H O T
often that I’ve played that well,” he attested. When he
rested most of the summer, sitting home in Phoenix to
closed out the match on the 16th hole, he walked off the
allow his back to heal after connecting with that tree root
golf course eight strokes under par.
at the NCAAs in June. “I felt a twinge,” he recalls of his
Mayfair; Miles McConnell; Stephen Ford from
club’s impact. “I finished the round and didn’t play well
Melbourne, Florida, just up the coast; and Robert
the next day.” The pain progressed. His mind whirred in
McNamara, another of Alexander’s min-
its wake. “I didn’t think I would play the rest
ions at LSU, proceeded to the quarterfi-
of the summer. I didn’t know if I would ever
nals in the lower half, though Mayfair
play golf again.”
wasn’t quite firing on all cylinders until he
But he knew that that single swing had
repelled a second-round blitz from thirty-
not created the problem; it only exposed
three-year-old Bob Young of Atlanta that
problems already lying in wait. He’d lived
took nineteen holes to finally douse.
his life with one hip higher than the other. The imbalance exacerbated all the wear and
✧
✧
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✧
✧
tear he’d amassed hitting golf balls. When he returned home to Phoenix
ANY QUESTION
after the NCAAs, Arch Watkins, May-
of how tough a grind this
week would turn out to be was answered
BILLY MAYFAIR’S
fair’s longtime instructor at Camelback
on the first morning of play when three
groundwork in his practice
Golf Club, suggested a chiropractor; Billy
caddies were taken down by the ferocious
rounds yielded dividends
began to feel better right away. But he
pairing of Hills and heat as temperatures
in insight that aided him
forced himself to go slowly. He concen-
moved into the mid-90s with no cloud of relief in sight. [SIDEBAR: CADDIES] “It was so hot,” remembers the Golf Channel’s Jaime Diaz, on assignment that week for Sports Illustrated. “It was so hot
through the week: • “You always had to place
the ball well off the tee. You had to put the ball in a certain point of the fairway
trated on stretching. He iced his back. He applied heat. What he didn’t do was hit golf balls. When he felt ready, he eased back in, returning to competition in early
to have the right angles into
August—by winning the Pacific Coast
and hard to walk. Nobody was walking
the green.”
Championship in Seattle. His confidence
the course who didn’t have to.” Earlier in
• “You had to know distanc-
accepted the boost; his golfing mind
the month, he’d covered the PGA at PGA
es. You didn’t want to hit
accepted that his game was still rusty after
National. Same thing. “Palmer, Nicklaus, and Watson played in a threesome on Thursday and Friday and nobody was watching. Jupiter was similar and a much
through fairways. You had to position yourself off the tee to play the rest of the hole, and you had to keep the ball in the fairway as best you
the lay-off. The former sent him to the championship hopeful; the latter he could work on there. Other than practice, play, and shar-
could.”
ing a single dinner with his Walker Cup
Mayfair was grateful for that, at
• “You can attack the course
mates, Mayfair was the Amateur’s Invisible
least on a selfish level; unlike many of his
from the fairways. Even with
Man. “It was a huge advantage not being
fellow competitors, he pulled into Jupiter
elevation changes, you can
from Florida,” he can say looking back.
tougher walk. Crowds were sparse.”
Hills with no excess baggage or entourage of friends and family to distract him.
attack the flag from the flat spots in the fairways.”
“I didn’t have to worry about friends. I didn’t have to worry about family. I could
He had nothing but golf—and keeping
fly under the radar and get by every match
his back loose—to concentrate on. He’d
and do what I needed to win.”
T H E
S T O R Y
O F
J U P I T E R
H I L L S
C L U B
AS A YOUNG GOLFER,
In the weeks before the Amateur,
Billy Mayfair stood out. At
thirty-four-year-old defending champion Buddy Alexander had some interesting observa-
just five-feet-eight and 155
tions on the status at the time of career amateurs like himself and his Walker Cup team-
pounds, he looked almost
mates Jay Sigel, Bill Loeffler, and Bob Lewis, all in their thirties or forties. As both a college
frail. On top of that, his skin
coach and son of a former PGA Tour player, Alexander had par-
was quite fair and his hair
ticular perspective. The paragon path—so associated with Bobby
almost white. Hence, the
Jones—that juggled career, family, and competitive golf at the
unmissable bucket hat atop
highest level for honor alone was largely a vestige of the past.
his head. “I had a reputa-
“We weren’t a dying breed,” said Alexander, “we had already
tion as a junior for wearing
died ten to fifteen years ago. But I think we’re seeing a resur-
one,” he says, and it wasn’t
gence in the competitiveness”—spurred, in part, by the USGA
a style choice. Growing up
establishing its Mid-Amateur Championship, open to players
in Arizona, he needed it for protection. As he would at Jupiter Hills. “I caught a lot
Then return to his
of crap at the start of the
hotel.
week for it, but as the week
failed to get up and down
wore on”—and the tempera-
His back was far
tures settled in the mid-nine-
from one hundred percent.
ties—“I saw more and more
He needed to tend to it.
of them.”
“This
concession when McConnell after flying the second extra green. Though ending in regulation, the other quarterfinal
tournament
matches were no pushovers. Gump defeated Webb, 4 &
beats up on you. It wears
3; Ford eliminated McNamara, 2 & 1; and the unher-
you out. Once match play started, it was get something
alded Rebmann, in his Caddyshack hat and shorts, kept
real quick to eat, then get back to the hotel. Ice the back.
marching on, sending the august Sigel, as commanding a
Stretch. Drink as much water as I could. And
golfing presence as there was in the amaBEFORE PLAYERS
rest.” Given the results, he should have patented his routine and marketed it. ✧
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AFTER BLOWING A THREE-HOLE LEAD,
Mayfair was
forced into bonus time again in the quarterfinals, closing out a strong challenge by McConnell on the 20th hole. Clawing his way back, McConnell caught Mayfair on the 17th before halving the 18th to extend
took to the course, USGA officials handed them a sheet of local rules. Two remain
teur ranks, back to Philadelphia. [SIDEBAR: JAY SIGEL] Sigel had played the Hills Course masterfully all week, but by Saturday
worth noting: • “Fire-ant mounds are
morning, he was tapped. He double-bo-
declared to be ground
geyed the second hole, fought back to
under repair,” and
control a 2-up lead through 11, then
• “Holes made by armadillos—
To be treated as ground under repair if a ball lies in the hole, but only on authority of a USGA Committee member.
bogeyed 12, and halved 15 in a comedy of errors that witnessed both players overshooting the green. Regrouping, Rebmann finished strongly with a useful string of fours to win 2-up. “Eric played
the match. “I saw my hands shaking a few
steady, played well,” Sigel conceded in
times when I teed up the ball,” said McCo-
defeat. “I sort of ran out of gas.”
nnell afterwards, “but I saw his shaking a few times,
Rebmann continued his improbable run in his
too.” Mayfair steadied his first, ousting McConnell via
afternoon semifinal against Gump, handily dispatching
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his fellow Floridian 5 & 4 by playing steady, error-free
Mayfair, but Billy took nothing for granted. He under-
golf. Gump never won a hole all afternoon. “He gave
stood the flukes that infiltrated match play, and he under-
me a taste of my own medicine,” Gump said graciously,
stood he was about to go up against a player at least
though his disappointment was clear.
as hot as he was—with a sturdier back shouldering far
All week long, he had geared himself for a Sun-
fewer expectations. “I never heard of Eric before this
day final with Ford. Both originally hailed
WITH AN EYE
week,” admitted Billy in the press room.
from Plantation; they’d
on contingencies, Ed Sabo
“All I know is that he beat Jay Sigel and
been beating each other’s brains in on the golf course for as long as their
set up local clubmaker Mark Isabelli, who’d learned his
Scott Gump on the same day, and that’s pretty good in my book.”
craft under Toney Penna,
Then Mayfair climbed into his
in a repair station off the
twenty-something selves
practice tee for the champi-
rental car to head back to his hotel room
could remember. To pre-
onship’s duration. During the
and the nightly routine that was serv-
pare for their season’s
week, he adjusted lofts and
ing him so well. Tomorrow wasn’t just
main event, the two road
lies, reshafted a few clubs,
another day. It was the day he hoped
warriors embarked on a
and straightened three club-
would become as big as any in his golfing
forty-four-day
expedi-
tion together to tournaments around the country; it logged
heads bent by the airlines in transit. “I did have one repair
life.
to do for a spectator,” he
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later recalled. When an older
more than six thousand miles
gentleman broke his walking
on Ford’s 1986 Eurosport.
stick, Isabelli epoxied it back
Unfortunately for Gump, his
together. “The cane held,”
needle hit empty one round
reported the fixer, “and the
U.S. Open with the reigning Open cham-
early.
spectator happily continued
p i o n s
So did Ford’s, though, like Gump, he would leave
watching the
THIS ONE
wasn’t just for the Masters.
It came with a pairing in the 1988
from both
tournament.”
sides
of
Jupiter Hills with the game’s most coveted
the pond:
consolation prize: a spot in the field at the
S c o t t
ONE OF THE EIGHT who made it through on the first day was Harry Rudolph III, the seventeen-year-old from the San Diego area not
Masters. “I was almost satisfied with finishing in the final
Simpson, the victor at the
named Phil Mickelson. He
four,” he admitted after Mayfair eliminated him 3 & 2.
Olympic Club in San Fran-
went on to win two matches
While never ahead in the match, Ford pulled even with
cisco in June, and Nick
before falling to LSU star
Mayfair on the 10th hole, but found water on the next as
Faldo,
Mayfair pumped his accelerator, pocketing three of the
Claret Jug at Muirfield in
next four. Mayfair remembers it as the toughest test of
July.
the championship for him. “It was the one that worried
who
kissed
the
Chris Webb in the third round. [WE HAVE A PHOTO OF HIM]
It came with the win-
me most,” he says. “By this point, we were all feeling
ner’s name permanently engraved on one of the most cov-
the heat and the pressure. When I got by him, that was
eted and distinctive trophies in the game.
huge.” The final pairing was set. Given their résumés, the probabilities favored
This one was for history. The silver sounds of Jack Whitaker’s voice to open the ABC-TV broadcast on Sunday afternoon reinforced
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that. As he introduced Jupiter Hills to the nation,
green, and they were important differences about the
George’s old friend elegized the Fazio achievement filling
way each they played the game. After a rough trip to the
the screen. “Welcome to Jupiter Hills, just north of Palm
putting surface, Mayfair’s fourth shot stopped ten feet
Veideo still best of work,” USWhitaker amatuer intoned. “In fact, George thought so himself.” on TV He went on to praise its dramatic topograBeach, Florida, considered to be architect George Fazio’s
from the hole. Rebmann’s third shot lay four feet closer. Mayfair made. Rebmann missed. Though they walked off the green all-square, match play’s first psychological
phy and absence of palm trees. “Jupiter Hills,” he assured
swing favored Mayfair. When Rebmann missed another
viewers, “looks like no other golf course in the state.”
six-footer for birdie—and the lead—on the second hole,
[SIDEBAR: TELEVISED PLAY]
and failed to capitalize on a Mayfair miss on the third,
George would have liked that. Whitaker’s voice, together with former PGA champion Dave Marr’s, sat behind video of Mayfair and Reb-
Mayfair’s fortunes held. But it was still early. Match play giveth. It can also taketh away.
mann on the first tee. What viewers saw was instructive,
When Mayfair hit an exquisite wedge to three feet
beginning with a panorama of the golf course before
on the fourth hole to set up a birdie and his first lead,
pulling into the contestants themselves. Rebmann, a hair
Rebmann fought back to level the score with his own
taller and more muscular, looked like the college player
confident birdie on the next. Mayfair pulled ahead again
he was in his white Tennessee team shirt and orange
on seven, extended the lead on eight, and gave one back
shorts. He stepped in to hit first, a persimmon driver in
on nine when his tee shot hit a tree on the left corner
hand. By contrast, Mayfair sported a pair of crisp white
of the green before disappearing in the undergrowth. At
trousers and a light blue shirt; he looked like the PGA
least he found his ball.
Tour pro he would become. His weapon of choice was a
Suddenly Mayfair looked shaky, scrambling to save
new three-metal. His eyes seemed focused on the future.
par—and the hole after his tee shot found the woods—on
Rebmann appeared to represent the past.
10. Rebmann evened the match again at 11, and the bal-
Other differences revealed themselves on the first
ance of the back nine turned into a war of nerves and less
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than exemplary golf, though Mayfair managed to eke out a win on the 17th hole. When the match broke for lunch,
Given the time of year, the USGA
he walked into the clubhouse 1-up.
was rightfully concerned about the caddie pool, but
Following the long climb up the 18th fairway—
with help from an announcement in the Post and co-
Whitaker likened its final ascent to “the steppes of Rus-
operation from neighboring clubs, caddie master Willie
sia”—Mayfair and Rebmann were both hot and tired. To
Peterson easily exceeded the 120
hear Billy tell it, this was where momentum swung his way for good. He found his advantage on a locker room bench.
that the USGA sought. He had to. “The tournament office has been flooded this week by contestants requesting caddies,” reported the
“I caught a break,” he remembers. “I had no one
Post on August 20. “With the im-
there. Eric had his family.” His parents. His grandparents.
pending heat and hills, many of the
His caddie brother. His friends. “A lot of people popped
contestants are realizing how tax-
up today that I hadn’t seen in a year or two,” he told
ing it could be to carry one’s own
on-course reporter Bob Rosburg. Rebmann joined them
bag for up to 36 holes a day.” When
for lunch in the clubhouse. Afterwards, he went straight to the range. He never had a moment collect himself. Billy, meanwhile, ate quickly, and like the Invisible
three wilted on the first morning of qualifying, Peterson was able to send out replacements for the first two. The third player fended for himself for the rest of the day.
Man he’d become, disappeared. Babe Cosentino ushered him to a corner of the locker room, and Billy comman-
For their efforts, caddies received $25 per bag per round plus tips and a badge good for entry all week,
deered it. “I didn’t plan on it, but I just shut my eyes, lay down, and slept for forty-five minutes. I wasn’t hitting
to keep things even. Two holes later, Mayfair took con-
it as good as I’d liked to before the break. Just that little
trol. Admitted Rebmann, “I was getting tired right about
forty-five minutes with my eyes closed in the air condi-
there.”
tioning made a big, big difference. I felt refreshed. I felt
Mayfair, played
rested,
rehydrated. My batteries were recharged. It got me into a
simply
better.
great frame of mind.” To prepare for the second act of the
He won five of the next
battle, he changed uniform, replacing his sweat-soaked
eleven holes they would
blue polo with a white-and-blue striped one. “I went out
play; Rebmann only put
in the afternoon and played very,
his stamp on two. May-
very well.”
fair putted better. He
Still, Rebmann was able to
scrambled better. He cap-
square the match with a birdie on
italized on Rebmann’s
the second post-prandial hole. Was
mistakes, and Rebmann,
momentum shifting again?
following a win on the watch.
31st hole, made a doozy on the 32nd, the downhill par-3
Despite yanking his tee shot on the
14th. The pond on the left was no problem for Rebmann;
ensuing par 3, the third hole of the
he avoided it entirely by hooking his 4-iron right over
afternoon and the 21st of the match,
it on an inevitable loop out of bounds. “That was the
Mayfair
biggest shot of the match,” says Billy. “I took advantage
Not
on
Mayfair’s
stopped
the
Rebmann
mini-charge and halved the hole
of it.”
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Assessing the Fazio design, the well-travelled Jay Sigel was particularly impressed with its collection of one-shotters. “I think the Hills Course has the best par-3s anywhere,” he said not long after the Amateur. He didn’t limit his praise. “You get a good feeling playing the Hills Course, and the other one is a great contrast. In golf, distance is not everything, as the Village Course shows.” Sigel, a Philadelphian, may have been prejudiced. He’d first met George shortly after Squires opened. He was still a teenager. “We played with Jumbo Elliott,” he recalled, “and George took an interest in me. He was very low key, always had a smile on his face, and was smaller than I expected.”
Winning four of the last six holes, he closed out the
Afterward, Mayfair went back to the hotel. For the
match 4 & 3 on the next. Mayfair’s 3-metal off the tee
first time all week he had company. The Havemeyer Tro-
left him safely in the fairway, 170 yards from the pin.
phy was with him—and he celebrated. “I had some ice
Rebmann tried to shorten the hole with a more aggres-
cream, and I went to sleep.”
sive line; his ball came to rest on the tongue of the fair-
He had earned it.
way bunker just over the pond. Mayfair pulled his 5-iron
“Ben Crenshaw”—as fine a name as any to drop
from the bag. He swung his slow, easy swing. His ball
into a golf conversation—“was the best amateur golfer
came down twenty-five feet from the hole. Advantage
I’ve ever seen,” said Jay Sigel after the performance, and
Mayfair. Rebmann’s approach found the left greenside
Sigel’s experience in these matters spoke volumes. “There
bunker. He exploded to ten feet. Mayfair left his putt two
have been a few others, and Mayfair is showing he might
feet short.
soon be in that company.”
Two long feet remaining between him and his sec-
Billy had earned that, too.
ond national championship. ✧
Rebmann missed his putt for par. Mayfair’s found
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nothing but net. He pumped his fist almost imperceptibly. Walking away from the hole, he shook hands with Rebmann, then his caddie, before turning back to retrieve his ball and accept congratulations from several USGA officials.
IT HAD BEEN A REMARKABLE WEEK
of golf both for the cham-
pion and the championship site. Billy Mayfair played a total of 152 holes, and he’d played them just two over par. Across six examinations
He spotted Steve Loy, his ASU coach, on the edge
of match play, he trailed his opponents only twice: when
of the green and, picking up his pace, headed toward him
he lost the third hole in the second round and the second
with arms extended. Loy had flown in from Phoenix on
hole of his quarterfinal. On both occasions, he steadied
the Red Eye in time to reach Jupiter Hills for the last 24
his ship right away. After unsuccessfully defending his
holes. The two embraced.
title in 1988 at The Homestead in Virginia, he turned
“My first thought,” Billy remembers three decades
professional, winning five times on the PGA Tour, includ-
later, “was ‘What’re the people thinking back home?’ ”
ing the 1995 Tour Championship, before relocating his
His second? “Now I can get a date.”
game to the PGA Tour Champions when he turned fifty
Then? “I sat down and had a drink of water. I just wanted to cool off.” He praised Rebmann’s tenacity. “It was a dogfight,” he said. “He’s a scrapper.”
in 2016. He is one of only two players to defeat Tiger Woods in a playoff. Jupiter quantitatively.
Hills
fared
well
qualitatively
and
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“When the tournament was over, it was plain that the course held up beautifully,” wrote Robert Summers, the editor of the USGA’s Golf Journal in his report for the magazine. “The measure of any course is the quality of the winner, and Mayfair was a quality player. You can’t ask more of a golf course.” But would it help the club move closer to the magic number of 350? Would the festivities and the attention accelerate the push to the threshold it needed to cross to complete the sale to the membership that Diesel had been marshalling for almost three years? Consider the numbers. At the moment that Mayfair sunk his final putt, the club had 269 equity members. That number had grown in fits and spurts since the names of the first 162 certificate holders were inscribed in the ledger on December 1, 1984. Within a year of the cham-
GOLF ON TV
pionship’s departure, the number had shot up
was a very different animal
to 336. By the end of 1988, all that was left
in 1987 than it is today.
were formalities.
For most fans, the season
“The Amateur helped put us on the map,” says Frank Schanne, who joined shortly before the event after coming down as a guest for more than a decade. “It was a very
began at Pebble Beach, ended at the PGA Championship, and coverage was limited. ABC allotted ninety minutes for the U.S. Amateur
big deal having the name Jupiter Hills associ-
on Sunday. Between Jack
ated with the Amateur and then seeing it on
Whitaker’s praise and the
TV. Suddenly, when people came to Florida,
stunning images of the golf
they wanted to play Jupiter Hills. I started
course, those ninety minutes
getting calls from friends I hadn’t heard from
would do yeoman’s work in
in twenty years asking if they could come to play.” The Amateur exceeded expectations in every way. If you stage it, they will come. Some might even stay.
introducing Jupiter Hills to the nation’s golfers.
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GEORGE BUSH PLAYING
CHAPTER FOURTEEN
A New Day ✧
O
N SATURDAY, NOVEMBER 18, 1989,
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✧
under the sign of Scorpio, constituents of the newly reconstituted,
member-owned Jupiter Hills Club gathered in the clubhouse for its first annual meeting as mandated by the Bylaws. Seated beside Vice President Don Six and Secretary/Treasurer Bill Bullock, President Mario DiFederico called the session to order and led the assembly. The
main order of business was nominating and electing a nine-person Board of Governors and appointing the chairs of the club’s five standing committees going forward. Three days later, the new Board held its first meeting. Equity membership was in the 370 neighborhood—almost half were residents of the Village—and while that number would fluctuate over the next five years, a waiting list was established to house the hopeful overflow. [SIDEBAR: BOARD OF GOVERNORS] The transition was over. The future beckoned. But when is the stroll into territory ahead ever that simple? “The past isn’t dead,” mused Faulkner. “It isn’t even past.” And at Jupiter Hills, at this critical transitional juncture, the past presented unfinished business. Technically, the 350 members required to cross into the promised land had been delivered the previous December, and, within sixty days, as stipulated by the Offering Statement of 1984, the Advisory Committee had notified Bill Ford, Bill Elliott, and Bob Hope that they would exercise the statement’s option as of May 1, 1989. But there were loose ends to take care of—the most glaring involving money and shades of interpretation surrounding money and responsibility—so closing was postponed until August 1. Six remembers one particular moment after the closing vividly. The Advisory Committee hadn’t been present; the transaction between the Hills Club and Jupiter Golf only needed the sign-off from Ford, Jack Diesel, and David Hempstead, a Ford attorney who’d replaced Lloyd Fell as trustee. When Six saw Diesel later, Diesel was revving. He leaned into Six. Their eyes locked. The words flew. “You’ve harassed me,” Diesel fumed. Decades later, Six concedes that perhaps he did, and he’s never had a single qualm about it. “I didn’t like him at all. I didn’t care for the way he did some of the things
page 126 of Bill Elliott
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from corporate papers use Ford
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reignation and use and Mario,Don,Bill letter
To satisfy the stipulation of the Bylaws that Board of Governors’ terms be staggered so a third of members rotates in and out every year, the first nine Governors were grouped into threesomes. George Butts, a Chrysler vice president, Mark Cox, and Mario DiFederico would serve for three years; Ken Meinken, Jim Nolen, one of the original Philadelphia investors, and Don Six for two; and Toledo attorney Ed Martin, Pennsylvania chocolatier Dick Palmer, and Bert Phillips, chairman of the world’s largest manufacturer of forklifts, for one. In addition, Cox was chosen club secretary and Meinken club treasurer to replace Bill Bullock, who’d held both positions on a provisional basis since August. Of the five committees, three consisted of a single individual: the House, chaired by Phillips; Golf, chaired by Butts; and Personnel Policy chaired by Six. Of the remaining two, the Green Committee consisted of Nolen, as chair, with Tom Fazio, and the Membership Committee was made up of Martin, as chair, with DiFederico and Six. Within a year, each of the committees had grown in size and a sixth-committee—for long-range planning—was added. Through the decades, the committee structure, as is often the case, would continue to grow—both in number and in size.
he did. I didn’t like that he tried to dictate to us. He was
information supplied was not sufficient and we should
never pleasant to deal with.”
discuss the matter with the attorney.”
The following day, the Advisory Committee, with Club Manager Craig Waskow observing, gaveled itself
With details to come, sensitive nostrils sniffed a whiff of litigation in the air.
out of existence by naming themselves the first provi-
Was this any way to begin the future?
sional Board. Their first order of business was to elect
DiFederico, Six, and Bullock hoped not. But the
themselves officers—DiFederico president, Six vice presi-
choice wasn’t all theirs.
dent, and Bullock secretary/treasurer—all by unanimous agreement. “Mario and I pretty much organized the
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thing,” says Six. “Bill Ford asked us to take care of putting a Board in place. Mario and I knew what we thought
IN THE MONTHS BETWEEN
the club should be and acted accordingly.”
first annual meeting, the club faced two other important
The balance of that meeting was filled with adminis-
the exercise of the option and the
transitions, both unexpected.
trative necessities, but three items under discussion stood
At the end of the spring season, Director of Golf
out. First, due to an $800,000 shortfall in operating
Ed Sabo announced he’d be leaving the club by sum-
funds for the Village Course, members would be billed
mer’s end to assume the same mantle at the new Laurel
$2,500 each to cover it; with Ford out of the ownership
Creek Country Club in Moorestown, New Jersey. While
structure, so was his checkbook, hence the membership
the news of his departure was unwelcome, the circum-
was hit with its first assessment. Second, to help defray
stances were not out of left field. On the one hand, one
the cost of the transfer, the price of new certificates would
of Laurel Creek’s founders—and its first president—was
rise from $50,000 to $65,000 on September 1.
Jay Cranmer, a Jupiter Hills member and Sabo champion.
The final item on the agenda unsettled the club’s
On the other, the Jupiter Hills Sabo knew going back to
historical underpinnings, at least internally, for several
the 1970s had changed. “As it got closer and closer to the
years. According to Bullock’s minutes, “A discussion was
sale,” he says, “Jupiter Hills became a different kind of
held relative to the transfer of the club to the members
club. It felt more like a country club and less like a golf
and the closing papers that were supplied. There were
club.” He happened to prefer what it had been. [SIDE-
many questions raised and it was determined that the
BAR: EVENING EVENTS AT THE CLUBHOUSE]
Nine photo of new Board from old book
A
N E W
Dozens of applicants threw their mesh caps in the
D A Y
verge of stepping into the Board’s legal line of fire.
ring for the position. DiFederico, Six, and Bullock win✧
nowed the candidates, interviewed a handful, and by
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August, identified Sabo’s replacement in another professional with ties to George Fazio and the club’s early years:
FROM JACK DIESEL’S
Bill Davis, then head pro at the old-line Shaker Heights
the delivery of the club to its members, certain capital
Country Club on the outskirts of Cleve-
assumption of the presidency through
projects that should have been addressed
land. As an Akron resident, DiFederico
FROM THE BEGINNING,
were allowed to slide in the interest of
knew the club, had heard good reports
George Fazio insisted that
saving money. The Hills Course irrigation
about Davis, and drove to Cleveland to
the clubhouse existed to be
system was antiquated and held together
check the pro out for himself. “We had a
passed through, not lingered
with not much more than Scotch tape and
little chat,” Davis recalls. “One thing led to another, and there we are.” Davis was ensconced in the pro shop when mem-
within. Lunch, fine. Dinner, no. That changed under Jack Diesel to include regular Friday night service and an
plumber’s putty. The Village Course needed a halfway house and upgrades to its own irrigation system. The maintenance build-
bers returned in the fall. [SIDEBAR: BILL
occasional evening seafood
ing needed replacing, as did most of the
DAVIS]
buffet. As club manager,
outdated equipment—much of it bought
Craig Waskow built on that
used—that it housed. The man-made lakes
dational and existential, and a loss that
menu. With 1989 segueing
needed new liners. Almost 250 dead trees
emphasized that the end of an era had
into 1990, the Friday dinners,
needed to be cut down and removed. The
The second transition was foun-
truly come. Bill Elliott—the club’s conscience and steadying influence from the start—passed away early in the morning of
which included a combo for entertainment, found company on Sunday nights with an informal barbeque.
security fence around the property was in shambles. The service road between County Line Road and the maintenance
July 13 at Presbyterian Hospital in Phila-
House Chairman Bert Phillips
delphia. He was eighty-four. He died as he
specifically asked Waskow to
would have wished: quickly, with family
add a third night of service
wanting, their budgets held to between
and friends present, hours after suffering a
and to begin “a resumption
$700,000 and $800,000 annually, a signifi-
stroke at his beloved St. Davids Golf Club.
of the very popular (period-
cant cut from the more than $1 million that
Two days later, Paul Nealon, a finance and management consultant from Palm Beach, was tapped, as a formality, to fill Elliott’s term beside Ford and Diesel as a Jupiter
ic) seafood dinners,” as well. In 1992, occasional Saturday dinners joined the schedule—with men requested to wear ties.
yard was a wreck. So were the cart paths. The golf courses themselves went
top-tier clubs with thirty-six holes in the environs were allocating. That they looked and played as well as they did was visible testament to Dick Herr’s sorcery and the
Hills Club Governor. All three resigned
ministrations of a devoted staff, but there
two weeks later—at precisely 5:01 p.m.
was much to be done above the surface
on the day of the closing—to clear the way for the next
and below it, and the new administration knew that. The
generation of leadership.
board quickly engaged both a private agronomist and the
With Fazio and Elliott gone, the Founders—the
USGA’s Green Section to prepare reports.
Core Four—were down to two. One, Bob Hope, was for
All of that had to be paid for.
all intents and purposes, absentee. And the other—Bill
The new board set aside almost $4 million over a
Ford, who’d paid for so much of what surrounded them
four-year period for these projects. It resulted in a second
all the way back to before the beginning—was on the
assessment, this time for $10,000, payable in increments.
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FOR BILL DAVIS, JUPITER HILLS WAS MORE THAN A HIGH-PROFILE OPPORTUNITY FOR A CLUB PRO WITH AMBITION. “It was a family move for me,” he says of his relocation from
Like Ed Sabo before him, Davis oversaw the expansion of the
Ohio with his wife and two young children. He wanted to spend
golf program, but unlike his predecessor, there was now a Golf
more time with them. He wanted to see his kids grow up. In Shak-
Committee to report to. “It was a one-man committee at first,”
er Heights, the seasonal schedule demanded that he be on call
he says. “That’s the way Mario wanted it.” Even as the committee
through the long days of summer when his kids were home from
grew, it reined in organized activity. “Every couple of years the
school. At Jupiter Hills, he might only have a few foursomes out
committee would ask me to introduce something new,” he says.
on any given summer day. The summer would be his. He knew
“They didn’t do it all at once, because there were still some peo-
that from experience; this was a homecoming of sorts, a return
ple who wanted to keep it a golf club. For a long time, members
to a place with roots and meaning for him.
pushed for more, but the Board pushed back.”
Davis first stepped on to the property in 1972 with dreams
Across his long tenure at Jupiter Hills—director of golf from
of a PGA Tour career and the hope that George Fazio’s wizard-
1989 to 2007, then director of instruction until 2014, and pro
ry might help him get there. He’d grown up in Vero Beach, and
emeritus since—both Golf Digest and Golf magazine installed
by college he was playing on the top-ranked golf team at the
him on their lists of the nation’s Top 50 Teachers, and he was
University of Florida with future two-time U.S. Open champion
honored five times by the section as Teacher of the Year. He
Andy North, future eleven-time PGA Tour winner Andy Bean,
championed the addition of the North Range; fought hard for
and future CBS commentator Gary Koch. Post-graduation, he
the Learning Center, which opened after he left; played twice
knew he had to kick his game up a notch. One of Davis’s friends
a week with the members, once with the men, and once with
was so thrilled with the progress he was making under George,
the women; instituted a series of year-long pro-member events
he urged Davis to follow.
for men, women, and seniors; sent twenty-five of his assistants
Davis describes George as a demanding instructor who con-
off to become head pros elsewhere; and always reveled when
centrated equally on the swing and how best to maneuver the
a touring pro dropped by for a whirl and left saying, “ ‘Gee, I
ball around a golf course strategically and intelligently. “He liked
played really well today. I shot a 75.’ The design of the course
taking you out to play to see if you could do on the course what
kept scores honest.”
you learned on the range,” Davis says. “It’s something I’ve used myself as a teacher.”
Davis continues to teach in the area, and he looks back on his years at the club with senses of satisfaction and accomplish-
He found another life-long influence at Jupiter Hills in George’s
ment. Having followed Phil Greenwald and Ed Sabo, he’s grati-
friend Ken Venturi. In fact, Davis traces his well-honed skills from
fied by the mark he was able to leave in the continuity of golf at
fifty yards in directly to him: “I consider him a mentor.” (The two
Jupiter Hills.
were close enough for Davis to enlist Venturi to conduct a clinic during the 1991 Ford Invitational.) Under Venturi’s eye, Davis’s
“I’m the longest tenured pro in the history of the club,” he says. “I’m very proud of that.”
short game became so artful that fellow pros began asking his advice. “That’s how it started.” His life as a teacher has never stopped. Bill Davis found his calling passing on what he knew. He began his club career in 1973 as an assistant on Long Island, and by his second season, the Metropolitan PGA had anointed him its “Assistant of the Year.” Then on to Connecticut, back to Long Island, all the while playing and winning PGA sectional tournaments, then into his first head professional’s job at Atlanta’s Standard Club in the late 1970s. By the eighties, it was off to Shaker Heights, where he earned elite PGA Master Professional status. Not surprisingly, he penned his thesis on the short game.
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Bill Davis photo from Club..ask Jenny
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On top of that, in planning for the replacement of the maintenance barn, the board learned that both the
D A Y
various agreements. The language asserting that fact was ripe.
barn and part of the pond on the nearby 11th hole spilled
Though the Board’s frustration and anger were
across land belonging to the Florida East Coast Railway.
largely directed at Jack Diesel, Bill Ford took the hit. In
It wasn’t a huge parcel, just a strip, but it was another
the absence of George Fazio and Bill Elliott, he was the
loose end that had been left hanging for years. The club
last active name tied to the club’s founding. In the Board’s
had no choice but to clean up its perimeter and make the
eyes, he was synonymous with the past, and thus its front
land its own—for another $46,000.
man; he conveniently personified Jupiter Golf and its his-
With the membership’s will and wherewithal, that would be addressed and attended to. All of it would.
tory to them. Given Ford’s penchant for privacy, Harris believed that Ford would never engage in public battle; the
And then there was Bill Ford.
Board seconded the assessment. The next step? Harris ✧
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would draft a letter—to go out by registered mail over DiFederico’s signature—laying out the situation to Ford
ON NOVEMBER 29,
DiFederico convened a special meeting
of the Board that featured a trio of outside invitees. The
directly, again asking that he make the old account books available.
first was attorney Richard Harris of the Palm Beach Gar-
Two weeks later, the Board gathered for its regular
dens firm of Scott, Royce, Harris, Bryan & Hyland. He’d
monthly meeting in the clubhouse. Mixed in with the first
been retained in 1985 by the membership to represent
reports of the new committees, the minutes present some
them through the course of the transition. The other two,
funkiness. It was as if the club, for better or worse, was
George Marose and Robert Salmore of the giant audit
intent on cutting ties with its history and exorcising its
and tax consultancy McGladrey & Pullen, were the club’s
living past.
auditors.
Ken Meinken, in his role as treasurer, informed
Harris’s presentation, backed by Marose and Salm-
the Board that Jack Diesel was in arrears; per the new
on’s figures, was discomforting. Given dues and fees
Bylaws, his name would be posted prominently in the
that had been paid to Jupiter Golf, Inc. in the months
locker room for all to see. It was the only place you were
before closing, his position was that the previous owners
likely to see him at the club. With the transition com-
should have turned over something in the neighborhood
pleted, Diesel faded, like the powers he’d wielded, into
of $400,000 at the closing, not the $24,000 in cash that
the background. Though he held onto his membership
they did. In addition, he suggested Jupiter Golf improp-
until January 1996, Diesel sightings were on a par with
erly borrowed from that kitty to cover certain expenses
visitations from Sasquatch. With the announcement of
that it was not entitled to reimburse itself for since, per
his posting, you could almost feel a sense of glee emanat-
the 1984 agreement, Jupiter Golf, through its own capital
ing off that page of the minutes.
sources, was responsible for the care and feeding of both
As chairman of the Membership Committee, Ed
courses, the clubhouse, and, in fact, everything other than
Martin put forth a letter Bob Hope sent to DiFederico
the housing development. Beyond that, despite Jupiter
requesting Honorary Membership status for clubmaker
Hills’s efforts to scrutinize the books, Jupiter Golf and
Toney Penna, Hope’s good friend and business associate,
its representatives, per the minutes, “stonewalled us in
and, through his relationship with George dating back
every respect possible,” claiming the closing papers came
to the 1930s, part of the club’s scenery from even before
nowhere near to providing the financial data required by
the golf course took shape. The committee turned Hope
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down, regretting, according to the minutes, that “it had to
hoped to avoid; in late April of 1990, he filed a $1.5 mil-
come to this decision considering Mr. Hope’s reputation
lion suit in Martin County District Court against Jupiter
and world-wide renown. The committee sincerely hopes
Golf Club as an entity and Ford, Jack Diesel, and Hemp-
its decision does not, in any way, reflect on the credibility
stead individually. Within a few days, the Palm Beach
of Mr. Penna.” It did not, though it was hard to mistake
Post was running with it on the front page. Beyond the
the message it was sending to Hope, a Founder who’d pre-
financial questions, the suit charged Jupiter Golf with
viously asked nothing of the club but the ability to enjoy it
failure to maintain the club and its courses properly. The
when he was there.
club’s dirty linen had reached the public eye.
The most important item on the agenda was its first
After two decades of personally financing the
order of business. DiFederico read into the minutes the
endeavor, Ford was deeply hurt. “He was very disap-
dense three-page letter Harris had drafted for him to send
pointed,” recalls son-in-law Peter Morse. “He had always
to Ford. It reiterated the concern on behalf of the
contributed to the club. He had always tried to do the
Board that “Jupiter Golf, Inc. did not close in compliance with the terms of the Option Agreement.” The letter questioned what it called “doubtful
right thing by the club. He was never in this to make a profit. It was so perplexing to him that he’d be involved in a lawsuit when he had done so much for them.”
charges.” As the letter made clear, “We have received no
Had he been a more hail-fellow-well-met kind of
information or supporting data to justify this amount
presence at the club, might this have gone differently?
other than the statement that the cash of Jupiter Golf,
Perhaps, thinks Morse. “There was now a sense among
Inc. was used to repay borrowing from the non-return-
the membership of ‘Who is Bill Ford?’ They don’t know
able account established under terms of the option agree-
him. He doesn’t know a lot of them. He doesn’t come in
ments.” Unless Ford and Hempstead presented their
much. But there was never a promise that Bill Ford would
accounting forthwith, the club would be forced to take
play in your foursome. It wasn’t his obligation to do that.
further action.
It wasn’t that he didn’t like them. He just liked his own
“The Board of Governors hopes to avoid any con-
space. He wasn’t one to think about the other dimensions of his responsibilities as an owner, that he should get to
troversy,” the letter insisted. It couldn’t. It couldn’t avoid hurt feelings either.
know the members better. That’s what George had been
Remarkably, though, just as the Board seemed
for.”
intent on a break with the past, as the calendar flipped to 1990, it upheld one of George Fazio’s founding com-
But George, his friend, the reason behind the endeavor, was gone.
mandments. In response to the motion that the new
“Things change. It felt like a betrayal.”
club deserved a club championship, the governors curtly
Interestingly, despite an extended Q&A session delving into the issues with the Board at a membership
denied the proposal.
meeting held at the end of April, the proceedings had lit✧
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tle impact on the members. “It was basically hush-hush between the Board and
the squabble between Jupiter Hills and
Bill Ford,” recalls Frank Schanne. “It wasn’t generally
Bill Ford had legs, spilling into late 1992. When Ford
known to the membership. It wasn’t as if they were try-
and Jupiter Golf trustee David Hempstead failed to send
ing to build any kind of leverage among the members by
the financial and maintenance records as asked, Richard
keeping us informed. There was no mention of it outside
Harris, the club’s lawyer, did what both he and the Board
the Board.”
AS IT TURNED OUT,
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Art Kania remembers it the same way. “There https://www.newspapers.com/image/132405435 wasn’t much knowledge and there certainly wasn’t much
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Though Ford, in the end, paid the bill, he didn’t forDownloaded on May 10, 2017
The Palm Beach Post (West Palm Beach, Florida) · Fri, Apr 20, 1990 · Page 44
get it. Says Morse, “He was quite taken aback by it all.”
traction,” he says, “and nothing to cause concern among ✧
the membership. Any of us who knew anything about
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this—and very few did—felt the whole club was Bill Ford’s idea and that he was an extremely honorable per-
IN THE FINAL YEAR OF HIS TERM,
DiFederico faced a trio of
son who would do whatever it took to make it come out
contingencies no one anticipated. Two were internal, the
right.”
third had global repercussions. In February of 1991, Club
And so the legal wrangling progressed, hovering and
Manager Craig Waskow suffered a heart attack. A month
quietly unresolved in the lawyers’ hands, through Mario
later, Superintendent Dick Herr announced his retire-
Copyright © 2017 Newspapers.com. All Rights Reserved.
DiFederico’s tenure into his successor Ed Martin’s. Depositions were taken in early 1991, and after an attempt at Page 135 of Book
ment, effective at the end of May. In April, the President of the United States showed up to play golf.
judicial Ed Martin goes here. plusmediation that the Board rejected in the spring of
All three were handled with dispatch and equanim-
1992, Martin reached out to Ford directly by letter in late Ford Martin 1 and Ford
ity. [SIDEBAR: HAIL TO THE CHIEF – THIS REALLY
Martin 22
June. Ford responded, by letter, a month later. “I never dreamed,” he wrote, “that when George Fazio and I were walking the snake-infested ‘jungle’ in
SHOULD BE PLACED SO IT BEGINS ON THE PAGE OPPOSITE THIS. WITH ART IT CAN RUN A FEW PAGES]
our survey of what turned out to be the site of an out-
Waskow recovered quickly. He was able to finish
standing golf course—Jupiter Hills—I would someday be
the season on a limited basis before decamping for a
locked in litigation over the administration and condition
less demanding routine. By fall, the Board named Peter
of the course.”
Dinehart to replace him. Dinehart had worked his way
Ford concedes that at one point he might not have
up from bartender to waiter to maître d’ to partner at a
been up on the details nestled in the complaint’s nooks
popular restaurant in North Palm Beach before taking
and crannies, but he was now. “In all honesty,” he
over as manager at Old Port Cove Yacht Club. Stepping
stressed, “I, personally, am not convinced that there is
in for the well-liked Waskow was an unenviable task. The
merit in your position. That is my honest belief.” Ford
club and Dinehart parted company in 1995.
and Martin—Diesel’s name was conspicuously absent
When Dave Troiano left the Polo Club of Boca
in this back and forth—agreed that they both wanted to
Raton to replace Herr as superintendent at the end of the
avert the headlines and humiliations that would likely
season, he walked into an unenviable situation of a dif-
attend a public trial, but Ford’s position was, for the
ferent sort. Despite all Herr had done through the transi-
moment, fixed: “I do not see that we have done anything
tion years on a shrunken budget, the exigencies of a Hills
wrong or immoral. If I thought so, we would pay the bill
Course more than twenty-years old needed more than
and forget it.”
even extraordinary routine maintenance. “The turf was
Ford held out hope that the issue could still be
severely stressed out,” said Troiano not long after assum-
resolved, if not amicably, at least privately, through medi-
ing his post. Balls in the fairways routinely plugged. It
ation, but mediation wasn’t necessary; face-to-face inter-
was not unusual to find a ball on the green coated with
action was. On November 6, Martin and Ford sat down
soil. This was not what older members remembered or
for a conversation. To disperse this cloud, Ford, for one
newer members expected.
last time, put the club’s interests above his own and wrote a check for $350,000.
“When the two courses were built,” Troiano explained, “no one anticipated how much play they
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AS THE SUN ROSE OVER JUPITER HILLS ON WEDNESDAY, APRIL 3, 1991, A WEIGHT HUNG IN THE ATMOSPHERE BEYOND THE HEAVIER-THAN-USUAL humidity that presaged an impending downpour: the President
pages of Sports Illustrated and Golf Digest. Both were Texans,
of the United States was dropping in to tee it up.
both went back almost three decades with the president, and
George H. W. Bush was beginning the final morning of his four-day Florida vacation, his first break from the burdens of of-
both were fine golfers, as was Brady, an Augusta member and twice a club champion at New Jersey’s posh Somerset Hills.
fice since the end of the Persian Gulf War. Three days of fishing
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off Islamorada in the Keys with Secretary of Treasury Nicholas Brady, his longtime friend and fellow Yalie, were over. It was time
Why Bush decided to finally check Jupiter Hills off his bucket list
to play golf.
goes unrecorded, but he had played a good bit of golf in Florida
So there they were, Bush and Brady sharing a Marine heli-
through the years, often with Farish at Gulf Stream, where Far-
copter on the ride north for an itinerary that would begin with
ish was a member. The president also had history with Jupiter
a round at Jupiter Hills before the president peeled away to vis-
Island, where an annual spring tournament still carries the name
it his eighty-nine-year-old mother on Jupiter Island, her winter
of his father. But Jupiter Hills remained uncharted terrain. He
home since the 1960s. The chopper was scheduled for touch-
reached out directly to his mother’s Jupiter Island neighbor Bill
down shortly before ten at a sod farm on Bridge Road west of
Ford, who agreed to make arrangements, suggesting that pro-
U.S. 1. The owner, a Democrat, graciously granted landing rights.
tocol dictated that the White House call club President Mario
Though Bush 41 was as good an all-around athlete as ever sat
DiFederico to work out the details. The White House alerted
in the Oval Office, golf ran especially deep in his genetic inheri-
DiFederico to expect the call on Sunday morning.
tance. Like his mother’s father, he played notoriously fast—the
At the appointed time, the phone rang. DiFederico was sit-
Secret Service called it “power golf;” the president preferred
ting in his easy chair watching television. Knowing exactly who
“cart polo”—and though his game was certainly north of re-
was on the other end, he asked his wife Jean to pick up. She did.
spectable, his golfing lineage was a sight more impressive than
The incoming voice asked for Mario. “May I say who’s calling?”
his swing, which was actually pretty good. Investment banker
The president announced himself. She was stunned. Then, after
George Herbert Walker, the speedster on the family tree, was
a suitable pause, “Mr. President George Bush?” Affirmative. She
the president of the USGA in 1920, and later donated the epon-
rushed into the next room. Her husband tried stifling his laugh-
ymous Walker Cup for the biennial competition between teams
ter, but she never saw a guffaw. She had an important message
of top amateurs from the United States and Britain. Bush’s own
of state to deliver: “Mario, the President of the United States is
father, U.S. Senator Prescott Bush, was a USGA president him-
on the phone, and he wants to talk to you.” The next time they
self, in 1935; he didn’t donate hardware so much as win it—he
talked was to exchange greetings, president to president, when
was an eight-time club champion at Maine’s Cape Arundel Golf
the Bush motorcade pulled in.
Club in Kennebunkport, where his 66 established the club’s standard for years.
In preparation, the grounds had been thoroughly inspected and secure phone lines installed. On the morning of, the Secret
The president played to an eleven handicap at best.
Service brought a dog in to sniff the lockers, and an agent hand-
Despite a game built more for speed than comfort and an al-
ed Babe Cosentino, overlord of the locker room, two bottles of
ways uncooperative putter—“There’s definitely no deliberation
Evian water with specific instructions: If the president wants a
over a shot,” the pro at Cape Arundel once revealed—he loved
drink, it can only come from these bottles, and the bottle had
his time on the golf course. “It can do wonders for friendships
to be opened in plain view of either an agent or the president
and establishing common ground,” the president once said.
himself. Check.
Fittingly, when his motorcade arrived at Jupiter Hills, two very
As the president went to put on his shoes, he stepped into a
good friends were there to join them: Will Farish, the thorough-
crisis. The leader of the free world had forgotten his socks. Babe
bred breeder Bush’s son would appoint Ambassador to Great
rushed to the pro shop and brought back a pair. Bush reached
Britain, and Dan Jenkins, novelist extraodinaire and icon on the
for his wallet. Babe waved him off. “That’s OK, Mr. President. The
252
club will take care of it.” On the first tee, Bill Davis, serving as caddie and guide, joined the foursome, and a fair-sized gallery made up of members had
always do, but in a way as unexpected as the commingling of Babe’s feet and the First Footwear. The president’s brief Jupiter Hills sojourn influenced American foreign policy.
formed to follow. Bush split his time walking and riding, and
That night, the major broadcast networks and CNN all ran
seemed so happy to be on a golf course and away from the wor-
footage of Bush at Jupiter Hills in counterpoint with Kurdish ref-
ries of the world that not even a passing shower dampened his
ugees fighting to survive in the treacherous mountains between
spirits.
Iraq and Turkey. “George Bush learned in 1991 about the peril of
At the ninth hole, DiFedrico ushered the president and his
dissonance between presidential behavior and news coverage of
party, per tradition, to the back tee. Bush graciously obliged. His
a humanitarian emergency,” wrote Philip Seib, the veteran com-
3-wood came up short, proving once again that the hole cannot
mentator and director of USC’s Center on Public Diplomacy, in
be lobbied, compromised with, or cowed by political power.
his book The Global Journalist. “The contrasting images”—of a
Meanwhile, back in the locker room, Babe put a shine on the
golfing president and the plight of the Kurds—”contributed to a
president’s black wing tips, slipped in his own feet, and took off
shift in public opinion in favor of helping the Kurds, which was
for a spin around the clubhouse. “I’m a size eight,” says Babe,
promptly followed by a shift in U.S. policy.”
“but it didn’t matter if they were size fifteens. I was gonna try them.” They were pretty cloggy on him. “I didn’t care. I had to do
As the president himself liked to say, golf can establish common ground.
it. If I did nothing else, I had to do that.” On his stroll, he giddily proclaimed, “If anybody wants to know what it feels like to walk in the president’s shoes, ask me. I know.” Back outside, the president insisted on several occasions that the bill for green fees be sent to the White House. He also kept asking Davis for advice, tips, and anything Davis could pull from the sky that might smooth out the presidential golf game. Davis assured him again and again that the golf was on the house, but… “Mr. President,” suggested Davis respectfully after the umpteenth mini-tutorial, “the playing lesson today will blow a hole in the deficit.” The president roared. While his score was classified “Top Secret”—“I was told not to tell,” says Davis—the president revealed his appreciation for the golf course to the membership. “Now I know why you enjoy your Shangri-La,” he announced walking off the 18th green. The clock read 1:45 p.m.; they’d played in about three hours. The press corps was waiting to follow-up on the aftermath of the Iraq war and the perils facing Kurdish refugees. The president answered questions for more than ten minutes before returning to the sanctuary of the locker room. “Mr. President,” asked Babe, opening the government-sanctioned bottle of Evian, “would you like something to drink?” Yes, he said: a Miller Lite. Babe was frantic. He knew the rules, and Miller Lite wasn’t on them. But the Secret Service gave him the OK. The president added a hamburger and fries to his order, had lunch with his group, and was back in his car by three for the short hop to Jupiter Island for a reunion with his mother. The Bush visit, of course, made news as presidential visits
253
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would receive in future years.” Between them, they were
percolation rate of the soil, stripped away layers of
averaging 250 rounds a day in season. George never envi-
organics that had built up over time, and released harm-
sioned that.
ful gases, trapped well below the surface, that had been
But Tom did. [SIDEBAR: FAZIO BYLAW]
damaging root structures. The course would play better,
And he conveniently sat on the Green Committee.
and it would drain better.
Though Tom hadn’t been around much during the
At the same time, more than six hundred trees and
transition—and wouldn’t be until early in the new mil-
plants—live oaks, slash pines, sand pines, palmettos,
lennium—his office was still across from the club on Fed-
and scrub oaks—native to the original vegetation were
eral Highway, and he was on the Green Committee. In
planted on the Hills course, primarily in open spaces
early 1990, DiFederico asked him to survey both courses
between the seventh and eighth holes, to the right of the
and recommend improvements to playability and main-
landing area on the eighth hole, and in the area around
tenance. His assessment? The Hills Course needed to be
the pond between the first and fifth fairways. “When the
regrassed. The subsoils needed improving. A proper tree
members took over,” observed Green Committee Chair-
program needed to be put in place.
man Jim Nolen, “we began to restore the beauty.” Going
“Grass maintenance back then wasn’t at today’s
forward, the planting program was on schedule to con-
level,” explains Tom. When they first seeded the course
tinue on each of the courses over the next several years. It
in 1969, the Fazios used a warm-weather grass called
added… and took away. It began a systematic clearing of
Bermuda 328 on both fairways and greens. “The theory
the invasive Brazilian Pepper trees—botanists refer to it
at the time was that it was the best grass for Florida. It
as “the plant from Hell”—grape vines and dodder vines
was just a theory.” And good as it might have been, it still
that were ravaging native flora and hosts of the speci-
required overseeding the greens with Bent to stay healthy
men pines George installed. The program also attacked
through colder winter nights.
the undergrowth between holes to make searching for the
In the intervening two decades, heartier new strains
result of misguided missiles easier.
had been developed, and Tom now recommended a com-
As much as had been done on the golf courses, what
bination to replace the original Bermuda: a more resil-
didn’t need addressing was the design itself. When Lorne
ient Bermuda—Bermuda 419—for the fairways, and a
Rubenstein, Canada’s leading golf writer, visited not long
relatively new hybrid Bermuda that needed no summer
before George Bush, the future member of the Canadian
overseeding for the greens. By the time the board fac-
Golf Hall of Fame couldn’t resist penning an ode to Jupi-
tored in new sand for the bunkers, a more sophisticated
ter Hills for the Toronto Globe and Mail. “Jupiter’s holes
tree program, and replacement equipment for the crew,
require all types of shots,” he wrote. “They turn right and
the budget climbed to close to a million dollars. It was
they turn left. They run downhill and uphill, sometimes
approved in early 1992, and the Hills was closed from
on the same hole. The fast greens are contoured… but
April to November for the work. [SIDEBAR: ACES]
you don’t have to be a Houdini to putt.
“This wasn’t a renovation,” stresses Tom. “It was
“Jupiter Hills,” he went on, “fits the landscape,
part of the heavy maintenance program the club was
instead of being imposed on it. It’s all anybody should
undertaking to spruce things up. It’s like putting down
need in the way of a first-division golf course.”
new carpet without changing the color or the texture very much.”
Which begged the question, asked and answered in the last paragraph of Rubenstein’s column. “Why would
“Heavy” was the right word. In addition to the
anybody build a typically modern goofy course with end-
new grass, Troiano and his crew improved the poor
less lakes, long walks, or drives, between tees and greens
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that belong on a carnival midway? Jupiter is a lesson in
delegated the thankless—and tedious— task to one of
golf course design and golf club operations. It should be
its new Governors, Washington, D.C., attorney Charlie
required study for anybody interested in starting a club.”
Morin. They picked the right guy. What he came up with
True as that might be, this was no time to rest on
was heavily influenced by an unexpected precinct. [SIDE-
laurels or revel in accolades. There was still plenty to do.
BAR: CHARLIE MORIN BYLAWS]
The heavier volume of use impacting the golf course ✧
was also impacting the clubhouse, so that, too, loomed as
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large as it did imminent. The initial flurry of activity in 1989 and 1990 was prelude, really, for what lay ahead.
THERE WAS NO GETTING AROUND THIS:
When Martin became president at the end of 1991, he
stretching.
the clubhouse needed
inherited the regrassing of the Hills and the groundwork
The glass cube with the wood trim that had been set
for modifying the clubhouse. At the same time, on a less
atop a base of Travertine marble in the early 1970s was
tangible front, he believed, and the Board concurred,
a clubhouse designed for minimal use for a club designed
that two years into their autonomy, the Bylaws that had
for minimal use. Storage was at a premium. The kitchen
been written in 1984 by attorneys retained by Bill Ford
was small. There was no grill. There was no bar. There
and Bill Elliott needed updating. The 1984 Bylaws were
was no boardroom. (Why would there be? There was no
filled with transitionary nuts and bolts no longer applica-
board.) The only way to get from the first floor to the din-
ble; a fresh start called for a fresh document. The board
ing room was by spiral staircase. The men’s locker room
With the dawn of the 1990s, the golf course yielded a pair of achievements so remarkable that Jupiter Hills turned into aces central. In January of 1991, Bob Meyerhoff, a member so new he’d yet to receive his formal Certificate, watched his tee balls find nothing but cup on successive days—the first on the 17th hole of the Village, the second on the beast of the ninth on the Hills. As impressive as that sounds, it paled beside what the Palm Beach Post dubbed The Sorge Slam. Between March 7, 1990, and September 1, 1998, Ginny Sorge recorded holes-in-one on each of the par 3s on the Hills Course. It’s as rare a feat as there is in the game, much rarer, even, than a pair of ones by the same player in the same round; mid-way through her run, Golf World reported knowledge of only forty-five golfers acing all the one-shotters on the same course. “It’s the first time I’d ever run across anything like that,” recalled Bill Davis at the time. Decades later, he was no less in awe. “All four of those holes-in-one were not accidental. She knew what she was doing.” Sorge was, indeed, a superior stick, her prowess noted as far back as the early 1960s when her hometown paper, Connecticut’s Bridgeport Post recorded her victory in a long-drive competition. She won several club championships along the way, and she was an equally proficient bridge player. In a long golfing life, she’d never aced a hole until she and her husband Mike—they met, fittingly, on a golf course in the 1950s—joined Jupiter Hills in 1988; two years later, the magic began to happen. She made her first on the 142-yard 14th hole; she watched excitedly as the ball landed, rolled, and dropped. On December 2, 1991, she made her second, on the third hole, playing 122 yards. “It was in the late afternoon,” she recalled. “The sun was in our eyes, and no one could see the ball on the green.” She missed seeing
T H E
S T O R Y
O F
J U P I T E R
housed 168 lockers, the women’s seventy-six; despite
H I L L S
C L U B
ambition yielded to practicality and cost.
heroic shuffling by attendants Babe Cosentino and Frank
Construction began on the scaled-back Kvarnberg
Morabito, there was no calculus yet invented that would
design in 1992 right after Mother’s Day with the club-
fit close to four hundred members and their golfing hus-
house remaining shuttered until the work was completed
bands and wives into 244 compartments. With no place
in the fall. When the renovation debuted to the mem-
to add lockers, the club asked members to double up, but
bers—at a cost of $572,967—the clubhouse boasted new
not everyone agreed. The calculations were so inhospita-
storage areas, restrooms, elevator, enlarged kitchen, and
ble that when members witnessed the flag at half-staff in memory of fellow members, they furtively sought out Babe or Frank to inquire whether the departed soul’s accom-
GREEN COMMITTEES can be mercurial enterprises. It’s not uncommon to see features appear or disappear
the multi-purpose room—aka the Pine Tree Room, a small addition adjacent to the northwest corner for private parties with full bar service, small private sit-
modation might be available—and whether
at their whims. Donald Ross
down dinners, a permanent meeting site
a carefully greased palm might ease the
was wary enough of intru-
for the Board of Governors, and a cocktail
path to it.
sive green chairmen to coun-
lounge the rest of the time. On November
sel clubs to leave their golf
22, 1992, the Board convened within its
Yes, there had been work done to the clubhouse as the U.S. Amateur approached, but its new features were cosmetic, not functional, and did nothing to help service a growing club. In the immediate after-
courses to the professionals. With Tom ensconced on the Green Committee from its inception through the regrassing in 1992, an expert
walls for the first time. But… The dining room was no bigger and lockers were still at a premium. In 1993, the ladies’ locker room was
math of the turnover, no matter how the
held sway in fact, but not
board crunched the numbers, the numbers
fiat. In early 2006, that was
enlarged when the bag storage area was
rebelled. Short of tearing the clubhouse
changed. Shortly after Tom
relocated to the new underground cart
down and starting from scratch, the only
completed a major over-
park built into the hillside. The pro shop
solution that made sense was expansion. Preliminary plans arrived in the spring of 1990 from architects Lee Kvarnberg and Henry Goldman of Lee Kvar-
haul of the Hills Course, the board amended the Bylaws to sanctify its insistence that alterations to the playing fields “must first be ap-
grew, too. Inside the public areas of the clubhouse, new carpeting, wallpaper, fixtures, and furnishings scrubbed away vestiges of the Diesel-fueled decorating era. [SIDEBAR: A BRIDGE TOO FAR]
nberg Architects & Associates in Jupiter,
proved to the satisfaction of
and the renderings posted in the clubhouse
a Certified Professional Golf
Bit by bit, project by project, year by
were ambitious enough to call for pushing
Course Architect chosen by
year, as Jupiter Hills continued to grow, it
out one of the walls to enlarge the dining
the Board of Governors.” For
continued evolving. By the end of 1993,
room and the construction of a new pod to the men’s locker room adding twenty-eight additional lockers. When members saw
as far into the future as the eye can see, that architect’s last name will be Fazio.
the sketch for a new multi-purpose room,
equity membership, holding remarkably steady through the country’s mini-recession of 1990–1992, had reached 377. The North Range was on the drawing board.
Don Six, in his planning report, passed on their wish that
On December 1, copies of the club’s silver-anniversary his-
it “could possibly be made a little more sexy to make it
tory, The Jupiter Hills Story: A Quarter Century of Golf
more desirable when used as a cocktail lounge—the archi-
by George’s old friend, former Golf Digest writer and edi-
tects tell us that is no problem.”
tor Cal Brown, were available for pick up at the pro shop.
The project was approved in in late 1991. Alas,
Membership Certificates had
A
N E W
D A Y
Of the thousands of golf clubs
IN A MEASURE
west of the Atlantic seaboard, the number with Bylaws
of how far Jupiter Hills had
based directly on the fundamental principles of a Scot-
come since its founding and
tish curling club can be assigned to one finger, and that
how much had changed
finger is attached to Jupiter Hills.
since the members took
In December of 1991, Charlie Morin’s first assignment
over,
as a newly elected Governor was to rewrite the Bylaws
in the spring of 1993,
into an operating manual for the new Jupiter Hills. A
twenty-three women
prominent attorney in the nation’s capital—his law part-
petitioned the board to be
ners included Charles Colson of Watergate fame and
allowed to play bridge in the
two former heads of the SEC—Morin was a passionate
dining room. The Governors
devotee of the ancient Scottish pastime just a shade
said OK. At first. And then
younger than golf. He found the inspiration he needed
appreciated to $75,000
for the task he’d been presented in a dusty volume on
on the way to $90,000 in
the shelves of his library: The History of Curling, dedicat-
the new year.
ed to Queen Victoria and published in 1890 to mark the fiftieth anniversary of the Royal Caledonian Curling Club. The book’s first appendix was the club’s 1888 constitution. A quick examination of both notes synchronicity, less in the rules themselves than in the overarching ethos that connects them. The spirit of the Jupiter Hills Bylaws and its nod to the importance of friendship and harmony was lifted right from the Royal Caledonian’s, and in more than one instance Morin simply transposed “golf” for “curling.” Fortunately for the membership, Morin could find no contemporary analog for this passage: “If a member left the parish his stones became the property of the club.” Morin,page 135 from book
But the dining room was no bigger and lockers were still at a premium. Give it time.
CHAPTER FIFTEEN
A Fazio Comes Home ✧
A
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BOUT HALFWAY THROUGH HIS FOUR-YEAR REIGN AS PRESIDENT, Ed
Martin had reason to look out
from the terrace of the newly renovated clubhouse over the newly regrassed golf course with a newly reinvigorated sense of satisfaction. Jupiter Hills was thriving. [SIDEBAR: COMING TO TERMS]
The playing fields were looking healthy, and the $1.4 million annually budgeted for their care
and feeding offered 1.4 million good reasons to believe they would remain healthy. So did the Board’s clever move, urged by the Green Committee, to include the membership in the process by raising awareness and keeping them involved in the care and upkeep of the course. The plan was simple: Members were gathered into groups of twenty-two, and each group was assigned a specific hole on the Hills Course with the responsibility of tending to it every time an attached member played. The idea of playing well now came with the added fulfillment of knowing you’ve left the golf course better than you found it: You’ve repaired divots, fixed ball marks, and made certain no broken tees were left about to loll in the Florida sun—even if you weren’t accountable for the unrepaired divot, the unfixed ball mark, or the abandoned tee personally. Cleverly, it contributed, as well, to pride of ownership, an incalculable plus for a membership still getting used to the the alchemical bond that transmuted them from hundreds of individual golfing cells into a single equity organism with common interests and responsibilities. Turning toward the club’s north quadrant, if Martin squinted hard enough, he might have also caught a glimpse of the future; a second range designed for serious players to practice their game seriously was in the works to debut in 1994. The original range behind the clubhouse was going nowhere, but with both a place to practice and a place to warm up, Jupiter Hills would soon be able to claim as good a one-two punch for working on your game and preparing for a round as existed anywhere. So, if Martin felt pleased, he had cause. “You walk out on the golf course now and see a beautiful place,” he said, “with beautiful turf and beautiful greens. It makes you feel good, like you want to play.”
IT’S UNUSUAL FOR A CLUB AS WELL-ESTABLISHED, WELL-KNOWN, AND WELL-RESPECTED AS JUPITER HILLS TO GO THROUGH A SERIES OF identity crises, but, at least in terms of its logo, that’s precisely
sand dune, made a hand-rendering, colored it in, and entered it
what Jupiter Hills has done. The club finally got on top of its in-
into her computer. Pleased with the image, she tested a few type
decisiveness in 2005—and that in itself is a story—but the saga
styles beneath for synergy. “It was a pretty unsophisticated way
leading up to it deserves revisiting.
of doing it, but it was really fun to make cool line drawings.”
For the first decade, the club dispensed with a logo altogether, preferring an upper-and-lower case imprint of its name in a
She sent in several options, received a $50 honorarium, and that was that. “I went along with my life.”
clean italic type style. In the early eighties, the club added an
For the next two years, Brinsfield’s committee continued
image—the Jupiter Lighthouse in red with a palm tree in the
looking, continued talking to designers, continued spending
foreground—and changed the type face beneath it to an all
money, but were never thrilled with what their money was buy-
lower-case “jupiter hills” in elongated Roman style. That didn’t
ing. Then they remembered Chrissy’s tree.
last long. By the mid-eighties, the lighthouse disappeared, and
She was in her first semester at Savannah College of Art and
“Club” returned to the name with the three words presented in
Design when her mother called to see if she still had her Jupiter
an upright script.
Hills files. Chrissy was stunned. “They liked what I created when
Cut to 1989, and the new era of equity ownership. The first membership applications arrived with a stylized green JHC sur-
I was sixteen better than what the other agencies and designers did. And that’s the logo the club is still using.”
rounded by a golden circle. The monogram gave way the follow-
This time, the club paid her considerably more. “I remember
ing year to the stark image of a silver metallic sand pine, perched
looking at the receipt for all my books and thinking this will take
on a hill, leaning into the wind. In time, it was emblazoned on
care of it.” And then some.
everything from hats and shirts to club literature.
After the Board formally adopted the logo in December of
On the verge of the millennium, the Board asked member Bill
2005, the club tried to copyright the image—it was successfully
Weithas, with his long career as president and then chairman of
able to register the name “Jupiter Hills” in 2000—but ran into
the advertising giant SSC&B:Lintas International, to work up a
an roadblock put up by the Cypress Point Club in Pebble Beach.
new insignia; he put his former associates on it. Their new idea,
Jupiter Hills went with it anyway, and the logo debuted in March
which was essentially the old idea of the monogram, though
on shirts given to participants in the annual Ford Classic. To ce-
elongated this time to fit an oval, was revealed as part of the
ment the image, the House Committee found a way to recreate
club’s millennium celebration. Though the Board planned to ta-
the real thing at the club’s entrance in 2010. With the problem-
ble implementing it until the new clubhouse was ready in 2002,
atic waterfall finally gone, they decided to redesign the entry af-
they began using it in late 2001, and trademarked it in 2003.
ter Atilla noticed a perfect specimen of Chrissy’s tree, a lovely
Within the year, they went back on the prowl. The Golf Com-
short-needle pine, in three-dimensional living color staring at
mittee, led by Jay Brinsfield, sought the Board’s blessing to bring
him from the late Thomas Murphy’s front yard at 18565 S.E. Vil-
in something more distinctive, more memorable, more descrip-
lage Circle. Atilla arranged a swap for any tree Murphy wanted,
tive, and more eye-catching. When the Board said OK, the com-
and using Murphy’s tree as the centerpiece, the House Commit-
mittee sought input from several well-known designers. In the
tee looked at several design proposals before going with a slight
spring of 2004, one of Bill Davis’s assistants took a few items
modification of Dan Morello’s featuring the tree with two key
for stitching to the club’s custom embroiderer, Karen Caskey of
elements of the renovated golf course: sand and mulch. “Now,”
Caskey Monograms & Embroidery in North Palm Beach. While
says Atilla, “our logo is out where the waterfall was.”
there, he mentioned that the club was hunting for a new logo.
Meanwhile, Karen Caskey still does custom embroidery for
Karen had a wild idea. Her daughter Chrissy, just sixteen, was
the club. As for Chrissy, after college, she worked her way from
a junior at the Dreyfoos School of the Arts in West Palm Beach.
an assistant at a photo studio to design director for a magazine
To get some real-world experience, she was sure Chrissy would
in New England to art director for Sephora, the international
be happy to come up with a few ideas.
beauty-products retailer, at its headquarters in San Francisco.
“I’d just discovered graphic design,” recalls Chrissy, “and was
Once, while she was still in college, she and her mother were
beginning to learn the computer programs.” Karen told her a
invited to lunch at Jupiter Hills. “It was so crazy and surreal to
little about Jupiter Hills and that the club was looking for some-
see the very first thing I’d ever been paid to do emblazoned all
thing with a tree. Chrissy found a photo she liked of a tree on a
over the club—at the front entrance, on merchandise, even em-
A
F A Z I O
C O M E S
H O M E
The feeling was contagious. Twenty-five years after
other institutions had already begun opening doors to
George Fazio first set eyes on the rocking and rolling ter-
people who could do no more than bang on them not
rain he was so instrumental in shaping, Jupiter Hills—
all that many years before, so many in golf’s elite strata
the club and its two golf courses together—had matured,
seemed fossilized. As one famed club in Southern Califor-
evolved, weathered challenges, and found its new self and
nia proudly advertised in its past, no blacks, no Jews, and
direction. The membership was holding steady—right
no actors need apply. An absence of Y chromosomes at
where the board wanted it—at a shade under four hun-
Augusta, Pine Valley, or Burning Tree? Get serious.
dred. The financial footing was firm. The infrastructure
Tales of exclusion and discrimination might raise
was improving. The staff was exemplary. The golf was
hackles, but they didn’t raise eyebrows. Tales of exclusion
second to none.
and discrimination went with the territory.
It all led Cal Brown to wax lyrically as he reached
Until the PGA held its annual championship at
the final paragraphs of his volume penned to mark the
Shoal Creek in 1990, and the world beyond golf was
silver anniversary of the serendipitous events that lured
so outraged by its founder’s blatant admission that “we
George to the land and the enduring power of the vision
don’t discriminate in every other area except blacks,”
those events brought forth. [SIDEBAR: CAL BROWN]
the response resonated loudly and clearly: enough was
“It’s the kind of place,” he wrote, “where each
enough. Golf’s governing bodies had no place to bury their
member feels, secretly, that the club and the courses are
heads. And while these bodies—the USGA, the PGA of
his own, where he can bring friends, relax and play golf
America, the LPGA, and the PGA Tour—couldn’t force a
with no distractions, no hurry, and no rules other than
club to change its membership practices, they could draw
those of common courtesy and etiquette.
an unequivocal line in the sand with real consequences
“Wouldn’t it be nice, after all of this, if Jupiter Hills
for crossing it, and they did: No club that excludes mem-
turned out as the founders dreamed it might. For dream
bers on the basis of race, sex, or religion can host a tour
they did, each in his own way, just as the members now,
event or a national championship henceforward.
in their own way, and those to come may dream of their
At Jupiter Hills in 1992, the question stirring these passions was literally not just close to home, it was shar-
golf.” Wouldn’t it be nice, to be sure.
ing one of the houses without the formality of wedding
Would that it were that simple.
rings: What constitutes a family and how far does the concept of family extend under the warrants of member-
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ship? Once upon a time, the answer was self-evident; a husband, a wife, and their children up to a certain age. But
As the club’s dispute with Bill Ford was on the verge
as nuclear families split apart and reconstituted with new
of fading in the rearview, another adventure in jurispru-
partners, society—begrudgingly at first—began accept-
dence began to flash its headlights.
ing broader definitions of what a family can mean in the
The changing customs of the late twentieth century
same way it had been rethinking the broad questions of
presented their share of sticky wickets to private clubs.
civil rights and equal rights since the second World War.
In the hidebound insularity of maintaining the status quo
Do two dedicated partners even need the imprimatur of
simply because it was the status quo they inherited, clubs
a marriage license to enjoy the rights and privileges of
found themselves bogged down on membership issues
life—and that includes club life—together?
focused on race, sex, religion, and marital status. While
Jay Brinsfield was about to help the club find out.
T H E
S T O R Y
O F
J U P I T E R
The owner of the nation’s largest chain of Hallmark stores, Brinsfield was in his mid-fifties at the time,
H I L L S
C L U B
included the descriptive “only” as the designated modifier for the member. No “only” left room for interpretation.
divorced, living most of the year in southeastern Pennsyl-
The Board dug in. When the club’s request for a
vania, and engaged to Anne English, a woman who loved
rehearing was turned down in September—Judge Ken-
golf as much as he did. From the mid-eighties on, their
ney, in his denial, insisted “this case cries out for the
names were linked in Philadelphia-area sports pages as
imposition of estoppal” against the club—the club filed
one of the best mixed pairings in the region; they played
an appeal in Florida’s Fourth Circuit. In October 1994,
out of Wilmington Country Club in Delaware, where
the appeals court straightforwardly upheld Kenney; his
Brinsfield often partnered in men’s events with Alfred du
original ruling stood. But, and this is a big but, the ruling
Pont Dent, one of Jupiter Hills’s original investors.
only pertained to Brinsfield and English, and the Board,
The adventure that led to two years in the courts found its antecedent when Brinsfield decided to join Jupi-
at the court’s suggestion, quickly cobbled together some protective language going forward.
ter Hills as a single member after buying a lot on S.E.
There was fallout. The club parted company with
Village Circle in 1988. Two years later, he told Club Man-
the law firm that had represented its interests back to
ager Craig Waskow that he was ready put a house up on
the dawn of the transition days. And there was a group
his property, but only if—and his proviso was unequivo-
of members displeased enough with the march of time
cal—he could convert his single membership into a cou-
to write letters opposing any extension of privileges to
ple’s membership to include English. After consulting
non-married members. [SIDEBAR: CARD PLAYING]
the Board, Waskow informed Brinsfield his request was
But time, as time is wont to do, marched right by
approved. For the next two years, he paid dues at the
them, and the Bylaws were amended in 2003 to allow a
upgraded couples’ level. And up went his house.
“Domestic Partner” of the opposite sex living together
But the Board had second thoughts, and at the end
with a member full privileges, though those privileges
of 1991, let Brinsfield know that a closer reading of the
would not carry beyond the member’s lifetime. Granted,
Bylaws suggested he and English did not qualify as a cou-
the change, at first, didn’t come voluntarily; it was man-
ple under club rules after all. The Board offered to refund
dated by the court. Even so, on this social issue, Jupiter
the difference in dues retroactively, but the damage was
Hills was ahead of the curve. It displayed its intention
done—Brinsfield had built the house on condition of the
to stay that way when the membership was polled on
membership—and the gauntlet went down.
the issue via questionnaire, and domestic partnerships
Brinsfield said no to the money, and yes to a fight by
became encoded in club governance.
filing suit in the Circuit Court in Stuart in March 1992.
As for Brinsfield and English, they finally married
“We are very sorry and extremely disappointed,” Martin
and, in the late 1990s, moved into a larger house a few
informed the membership by letter, “that Mr. Brinsfield
doors away. During the presidency of Ames Shuel, Brins-
has chosen to take this action.” The case went to trial a
field, a former president of Wilmington Country Club,
year later, and Judge Scott Kenney, citing his own close
chaired both the Golf and Green Committees and was
reading of the Bylaws, ruled in Brinsfield’s favor. By pars-
Shuel’s vice president from 2003—2004. The Brinsfields
ing every letter in every syllable of the pertinent passages,
were active at Jupiter Hills until 2016, shortly before
the judge determined that the Bylaws never specifically
he turned eighty. He died two years later, but his legacy
defined a “couples” membership as only referring to a
runs through Article Two, Section Eight of the amended
husband and wife, the way a single membership plainly
Bylaws.
A
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H O M E
“He expected people to do their jobs,” says Valenti, ✧
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“plain and simple. He was easy to please as long as you were doing your job.” But not everyone pleased him, and
The club faced two key personnel decisions in 1995, one inside, one out.
under his aegis, several senior employees were let go. He brought in a new chef. He hired Gwen Gordon from
Never happy with the management style of Peter
Frenchman’s Creek as the club’s controller, then, through
Dinehart, the Board explored the idea of expanding the
Gordon, brought Jenny Messer over from Frenchman’s
title of club manager into the more authoritative position
Creek as his administrative assistant and front-desk
of general manager with more concentrated power and
receptionist, beginning her long tenure as, in essence, the
the broader brief of overseeing the entire staff and the
face of the club to the membership. [SIDEBAR: JENNY]
club overall. Once they decided to go that way, Dinehart
Naturally, when the boat rocks, the sailing gets
was eased out in early spring and Bob Schmidt arrived
choppy. Some of the staff was unhappy with Schmidt’s
in July from Jack Nicklaus’s Muirfield Village in Dub-
changes. That wasn’t an issue for him. What became
lin, Ohio. “He was just great,” recalls Phyllis Valenti,
an issue for Schmidt was the position he found himself
who relocated from the halfway house to the account-
in—as the enforcer, the bad cop to the Board’s good cop.
ing department the year before en route to her final post-
When he resigned in 1997 to move to the Estancia Club
ing—as Director of Human Resources—before retiring
in Scottsdale—Golf Digest had named its Tom Fazio eigh-
in 2015. (Her forty-one years of service to Jupiter Hills
teen the Best New Private Course of 1996—Gordon was
remains the club’s longest tenure to date.) “He was a true
promoted from within to fill his seat.
professional.”
Besides a general manager, the Board also sent out
With the Board in his corner, Schmidt shook up
flares to find a new superintendent when the Green Com-
some of the Jupiter Hills culture. When George Fazio
mittee opted not to renew Dave Troiano’s contract. They
began focusing the bulk of his attention on the Village
didn’t have far to look, plucking Chuck Gast, an agron-
development in the late seventies, the club took on the
omist in the Hobe Sound office of the USGA since 1991.
reputation as a place run by its employees. Which it was.
He, too, hit the ground running, creating a new tree
Ownership may have been there, but George was preoc-
nursery within a month of his arrival. The first serious
cupied, Bill Ford defined laissez-faire, and Bill Elliott was
test of his skills came in October when a stationary front
more into the big picture than the day-in, day-out nuts
dropped two feet of rain onto the property in twenty-four
and bolts of the operation. Then, through the transition,
hours, seriously flooding both the golf course and the
Jack Diesel was largely an absentee overseer. In the first
renovated maintenance barn. Given its sandy base, the
years after the transition, the Board was putting out fires.
course handled the water fine, a good harbinger for cat-
Somebody had to fill that vacuum and make the deci-
aclysms to come. The barn, not so fine. With the advice
sions, and the day-to-day somebodies were the staff.
of a local engineering firm, the club upgraded its drainage
It was time to reel in that situation. Schmidt’s charge—part trouble-shooter, part problem-solver—was to do just that.
capacity and began studying ways to move water off the property more efficiently. Meanwhile, membership remained steady—but
And so he did. He took a hard look at the respon-
flat—in the high 370s, causing some concern. A con-
sibilities of every employee, evaluated performances, and
certed campaign to up the number kicked off over the
instituted a set of inviolate new policies and procedures.
1995 Labor Day weekend.
T H E
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J U P I T E R
H I L L S
C L U B
between the 10th fairway of the Village Course and the ✧
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Federal Highway. The club wanted it left as is, but the club didn’t own it. George Sands did. It was part of the
In the wake of activity, redefinition, and repair that
domain he snapped up when he bought the Village’s devel-
filled the terms of the first two club presidents under
opment rights from Tom Matevia in 1990. He decided he
shared ownership, their successors, John Lynch and Joe
wanted to build twenty multi-housing units unaffiliated
Nelson, oversaw a period of relative calm on the road to
with the Village there. With power lines above it and the Federal Highway
Y2K. New regulations governing cart use were estab-
on its edge, Parcel IX was never a particularly attractive
lished: Member-owned carts must be colored beige or
strip; it had never been zoned for residences of any kind,
white and manufactured by EZ-Go or Club Car, with
and none of the development’s Master Plans ever con-
trail fees moving from daily billing to annual.
sidered placing so much as a port-a-potty on it. For the
Tee colors were changed—in descending order of length—to tan, blue, white, green, and red.
club’s purposes, the land’s best use was no use at all; let it do what it does best—provide a buffer between the hur-
Membership reached capacity for the first time,
ly-burly of the Federal Highway and the oasis of the club.
cracking the four hundred ceiling in 1996, when thir-
But Sands formally appealed to Martin County
ty-seven new members brought the total to 401, evidence
for a zoning change to allow him to build. John Stanger,
of the success of the campaign begun the year before.
the president of the Home Owners Association began a
The official address of the club was switched from Federal Highway to Hills Club Terrace.
campaign to stop him. “Our Village is threatened with serious deterioration in its quality,” he warned his fel-
Should the Village Course be renamed? The board
low homeowners. “Should the developer’s request for
considered it, as it would continue to do from time to
re-zoning of Parcel IX be approved, housing that would
time, and, as it would continue to do almost every time—
be built, if marketable would be inferior in all respects
the course was briefly renamed the South Course in
to our homes.” He painted a Doomsday scenario: The
2000—accepted that there were better uses of its time.
noise would drive them crazy, the community’s security
Metal spikes became taboo.
would be breached, home values would plummet, and
And, at the end of 1997, non-Board members, for
apartment dwellers might be able to join their associa-
the first time, were invited to sit on club committees. The
tion. He urged them to sign the petition he attached to
idea grew out of the Green Committee, (which had tech-
his letter. At that point, his fellow members would have
nically broken ranks from 1990–1991 with Tom Fazio’s
gladly grabbed their pitch forks. Instead, they settled on
presence). As its chairman, Larry Washburn found him-
reaching for their pens. Like John Hancock, President
self a magnet for member complaints and suggestions. His
Lynch installed his own name on the top line.
solution? Turn the tables. One of his invitees made club
Sands made the members an offer. They could buy
history: When Gerry Butts, a stalwart of women’s golf
Parcel IX from him for $600,000. After some back and
at Jupiter Hills since she and husband George joined in
forth, Sands agreed to sell for $400,000. The Doomsday
1977, took her seat, she became the first woman to serve
clock stopped ticking.
on a standing committee. [SIDEBAR: GERRY BUTTS] The most urgent business centered on a relatively small swath of land—aka Parcel IX—the 4.5 acres
But there was one unresolved piece of the past that kept bubbling up. The clubhouse.
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The dining room was still too small and there weren’t anywhere near enough lockers. There was no
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The lounge area? Only 4 percent considered it worthy of the name.
place to gather for a drink outside the locker room. And
The East Terrace overlooking the golf course? Just
the roof was leaking. While the maintenance staff placed
11 percent. The South Terrace barely fared better with
tubs in the dining room to ward off floods, the Board
17 percent. The dining room? 13 percent.
commissioned a survey. Why not just open Pandora’s Box?
The new multi-purpose Pine Tree Room created with such hoopla in the last renovation? A disappointing
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10 percent. Yet, despite the overall dissatisfaction with the
Oh, they had such plans.
clubhouse as it was, only 26 percent of the membership
In March 1998, the Board decided the time had
favored a new clubhouse, 22 percent strongly, compared
come for Fort Apache’s last stand. They began seriously
to 52 percent who leaned toward renovation—33 per-
discussing the idea of razing the clubhouse and replacing
cent strongly. And while 14 percent indicated that they
it. But with what?
could have cared less either way, the numbers told a defi-
Well, they didn’t know what, only that what they
nite story: The vast majority of members were unhappy
hoped to see was something larger than the 1,900 square
with what they had and wanted something better. They
feet they had, something absolutely water-tight, and
wanted something elegant in an understated way. And
something more reflective of the needs of Jupiter Hills
they wanted something they would feel proud to bring
in approach of the millennium vs. those of Jupiter Hills
a guest to.
circa 1972, which weren’t even similar. One course had
When the committee delved deeper into the num-
become two. Two hundred members had become four
bers, the ammunition for change became more com-
hundred. Almost half of the membership was now liv-
pelling. While results were generally unaffected by the
ing “on campus” within the club’s perimeter. That they
amount of time members spent in Florida, how often they
wanted more from their clubhouse than their clubhouse
dined at the club, or whether or not they lived on cam-
could provide, who could argue? They’d outgrown it
pus, the differences by age and tenure were startling. The
long ago.
longer the membership and the older the age of the mem-
The Long Range Planning Committee of Joe Nel-
ber, the less the support for something new; conversely,
son, Tom Dailey, Ben Torcivia, and Al Vitale—the first
younger, newer members with less of a tie to the early
two would go on to become the next two club presi-
days were ready to storm the barricades and take Fort
dents—surveyed the members through a questionnaire
Apache down. So, then, the question made itself mani-
constructed by fellow Board Member Larry Washburn,
fest: Which direction was Jupiter Hills more comfortable
a marketing expert. The results were fascinating. [SIDE-
facing—the past or the future?
BAR: BENCHMARKS]
This was startling, too: Yes, better facilities were
By a wide majority, the membership deemed the
a must, but the bulk of the membership held that the
existing clubhouse a dud, with its highest satisfaction
Jupiter Hills golfing experience was still more important
marks going to the practice putting green, the staging
than anything else, and they considered that experience
area, and the valet parking area, with few of the respon-
blessed.
dents classifying any of those three as an outright hit.
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“Over the long haul,” he went on, “the shortcomings and problems of this existing clubhouse facility and
The Board went to work. They interviewed a quartet of architects. They presented their wish lists. They listened to what was possible.
its mechanical systems remain with us and should be addressed.” They would be. Sooner than he’d planned.
And then kicked the can down the road. Instead of a sparkling and roomy new clubhouse,
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the Board settled for the utilitarian practicalities that come with a $360,000 budget: patching the roof, replac-
Outside, on the golf course, the old problem of
ing and expanding the south deck and giving it a new
balls plugging had returned. Balls were plugging on the
awning, upgrading the air conditioning, and—as they’d
fairways and plugging in bunkers. By the end of 1998,
already done in the late 1980s—redecorating the dining
conditions became so untenable that the club instituted
room, this time with new carpeting, wallpaper and win-
its own local rule: free drops when a ball became embed-
dow treatments, and stripping the green paint from the
ded, even in sand. And the Hills Course, while still on the
dining room chairs and slapping on new fabric.
list, was free-falling down Golf Digest’s Top 100. That
This was a Hobson’s Choice that resolved itself in
was only part of it. The Green Committee was displeased
compromise. The bolder options—building new or reno-
enough to rip a page from George Fazio’s old play book
vating significantly—were beyond reach. Of course, the
and anoint a new superintendent. Then it reached out to
club wanted a new clubhouse, and wanted it badly. For
Tom Fazio and his expertise directly.
more than a year, the Board and staff assayed the pos-
Dick Gray, the new super, rode in at the beginning
sibilities. They had sent out the questionnaires. They’d
of 1999, and promptly made clear that the club would
analyzed the macros, dissected the micros… and then
need to dig deep into its pockets over the next several
called an audible. A new clubhouse would cost a min-
years to reach the kind of optimum playing conditions
imum of $5.5 million. A major expansion/renovation
that George wanted. The Board had already budgeted
project came in at only $2 million less. “Each,” Nelson
$855,000 for a new irrigation system on the Village, and
asserted to the membership, “required substantially more
that was a significant step, but there was much more to
study and planning to assess adequately the needs, bene-
do. [SIDEBAR: DICK GRAY]
fits and risks involved.”
And Gray, the Pete Dye-ciple fresh from building his
So, as he looked ahead, Nelson took solace in the
own public golf course in Stuart, wasn’t shy about spell-
positive response to the new interior decoration and color
ing out how much he thought there was to get done. He
schemes. “The Board’s intent in authorizing this rehab,”
wanted to put in a new lake liner on the third hole of the
he explained, “was to provide a three- to five-year win-
Hills; upgrade the Hills irrigation to sync with the new
dow during which the membership could enjoy a clean,
system about to go in on the Village; construct several
comfortable, sanitary and attractive clubhouse setting in
new tees on both courses; re-face the most offending bun-
keeping with Jupiter Hills standards while the long-range
kers with shell rock to reduce plugging; improve fairway
opportunities, risks and investments of a new or substan-
conditions on the Hills through revised mowing practices
tially renovated facility could be parsed through in an
and increased fertilization; construct a demonstration plot
unhurried, deliberate and conclusive way.”
of TifEagle, the new hybrid grass that promised the elim-
Three to five years?
ination of overseeding in winter; and enhance the overall
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health of the first, 16th and 18th greens by increasing the
inexpensive trees that would grow quickly to help pro-
size of the former and promoting more direct sunlight by
vide definition. “These ‘trash trees’ are now mature and
eliminating shade around the other two. And that was
have become landscaping and maintenance problems. In
just for starters.
addition, several Live Oaks and Slash Pines were posi-
As Greens chair, Washburn sought a second opinion.
tioned close to greens to provide immediate impact with-
He’d developed a good working relationship with Fazio
out regard to the long-term consequences to the health of
through 1997 and 1998 when he tapped into the archi-
the turf on the greens they frame.”
tect’s knowledge and influence to come up with a plan for
•“George was not overly concerned about these long-
eradicating the Brazilian Pepper trees still invading the
term consequences because he was a dictator who did
property. “They were taking over the golf course,” says
what he wanted with the courses. He assumed that when
Washburn. “I really solicited Tom’s help in convincing the
the time came to move trees or take trees down, he would
Board and the membership that we had to get rid of this
make those decisions, and no one would say a word. He
stuff.” He did.
did not anticipate that some future Board would have to
On May 5, 1999, he sent Tom a detailed letter. “We
deal with removing trees.”
knew going forward that we would have to be doing some
•“If George had to solve the present bunker problem, he
unpopular and expensive things,” recalls Washburn, “and
would be the first to say, ‘Change anything.’ ”
I knew how helpful it would be to have someone with
•“Despite what long-time members may think they
the authority of Tom Fazio supporting it.” Tom wrote
remember, course conditions in the good old days were
back within a week: “I would be delighted to work with
not that great. There was not enough money to do the
the Board of Governors and your new superintendent in
kind of detailing expected today.”
addressing the issues outlined in your note.” Then Tom
•“If members are not content with course conditions
veered in a direction as extraordinary as it was unantic-
today it probably has more to do with a comparison to
ipated: He provided the Board with a mixture of history
other courses in the area than to what Jupiter Hills used
lesson and personal credo as background for—and basis
to provide, which is a good enough reason to see what we
to—discussions going forward.
can do to improve.”
In essence, Tom emphasized that nothing Gray pro-
•“The objective has been the same for most of the Club’s
posed was unexpected; golf courses evolve and need tend-
history; produce conditions appealing to better players,
ing to, and decisions made at one point in the continuum
which means ‘firm and fast’ rather than ‘green and lush’
usually need revisiting later on: A “lot of trial and error”
which higher handicappers generally prefer.”
goes into creating a golf course with “more than a few
•“I can assure you that I have no reservations about ‘tin-
mistakes along the way.”
kering with George’s work’ because I know he would not hesitate to make whatever changes he felt today’s condi-
Some of the more salient points:
tions require. Let’s discuss your problems and priorities, then set a program in place.”
•“The drama in the Hills Course comes from elevation changes; for the Village Course, it comes from the fram-
The implication was clear. Though Tom never fully
ing from the tees and the subtle undulations and sharp
left Jupiter Hills, his four-pages left little doubt that his
contours around the greens.”
love for Jupiter Hills was as strong as ever, that it would
•Once the land was originally cleared, George planted
always be more than just another club for him, that he
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CHAPTER SIXTEEN
A Clubhouse to Call Home ✧
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UPITER HILLS
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welcomed the millennium in appropriate fashion.
After polling the members in early 1999, two nights of festivities for celebrating Y2K took shape. On Wednesday evening, December 29, the club hosted an informal family-night cook-
out with a clown, a magic show, dinner and dancing, and, with great fanfare, the Board unveiled the club’s new monogram-style logo. It was all prelude to the grand fireworks display that went off behind the South Terrace at 9:15. [SIDEBAR: EVOLVING LOGOS] The evening itself turned out to be far more successful than the new logo, which, despite the hoopla, barely survived into 2005 (the family cookout still flourishes). When Al Bagley, the club’s secretary and chairman of the House Committee, helped set the millennium-celebration agenda, his proposal for a grand multi-generational party capped off by fireworks was conceived as a one-off. It proved so popular that it’s become as central to the Jupiter Hills holiday season as the annual Christmas tree lighting and buffet that follows. For the eve of the entrée into the twenty-first century, the revelry took on a more formal tone— at least in the request for formal attire. The evening began with cocktails and hors d’oervres at 8:30 and comedian Eddie Capone at nine before settling in for a five-course dinner and dancing to the music of La Clave. Wine and champagne were included, and, as the colorful invitation announced, “We will provide all the hats and noisemakers.” [NOTE: WE HAVE INVITES] Could the year 2000 have begun more auspiciously at Jupiter Hills? What better than fireworks and noise-making to capture all the fireworks and noise-making that lay ahead on the horizon?
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The club’s new president, Tom Dailey, understood a few things about construction and a few things leadership. His father was a contractor, and so was he. He loved building. He helped build the Pistons’ arena in Auburn Hills and Hart Plaza on the Detroit waterfront. Before taking the reins at
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IT’S UNUSUAL FOR A CLUB AS WELL-ESTABLISHED, WELL-KNOWN, AND WELL-RESPECTED AS JUPITER HILLS TO GO THROUGH A SERIES OF identity crises, but, at least in terms of its logo, that’s precisely
sand dune, made a hand-rendering, colored it in, and entered it
what Jupiter Hills has done. The club finally got on top of its in-
into her computer. Pleased with the image, she tested a few type
decisiveness in 2005—and that in itself is a story—but the saga
styles beneath for synergy. “It was a pretty unsophisticated way
leading up to it deserves revisiting.
of doing it, but it was really fun to make cool line drawings.”
For the first decade, the club dispensed with a logo altogether, preferring an upper-and-lower case imprint of its name in a
She sent in several options, received a $50 honorarium, and that was that. “I went along with my life.”
clean italic type style. In the early eighties, the club added an
For the next two years, Brinsfield’s committee continued
image—the Jupiter Lighthouse in red with a palm tree in the
looking, continued talking to designers, continued spending
foreground—and changed the type face beneath it to an all
money, but were never thrilled with what their money was buy-
lower-case “jupiter hills” in elongated Roman style. That didn’t
ing. Then they remembered Chrissy’s tree.
last long. By the mid-eighties, the lighthouse disappeared, and
She was in her first semester at Savannah College of Art and
“Club” returned to the name with the three words presented in
Design when her mother called to see if she still had her Jupiter
an upright script.
Hills files. Chrissy was stunned. “They liked what I created when
Cut to 1989, and the new era of equity ownership. The first membership applications arrived with a stylized green JHC sur-
I was sixteen better than what the other agencies and designers did. And that’s the logo the club is still using.”
rounded by a golden circle. The monogram gave way the follow-
This time, the club paid her considerably more. “I remember
ing year to the stark image of a silver metallic sand pine, perched
looking at the receipt for all my books and thinking this will take
on a hill, leaning into the wind. In time, it was emblazoned on
care of it.” And then some.
everything from hats and shirts to club literature.
After the Board formally adopted the logo in December of
On the verge of the millennium, the Board asked member Bill
2005, the club tried to copyright the image—it was successfully
Weithas, with his long career as president and then chairman of
able to register the name “Jupiter Hills” in 2000—but ran into
the advertising giant SSC&B:Lintas International, to work up a
an roadblock put up by the Cypress Point Club in Pebble Beach.
new insignia; he put his former associates on it. Their new idea,
Jupiter Hills went with it anyway, and the logo debuted in March
which was essentially the old idea of the monogram, though
on shirts given to participants in the annual Ford Classic. To ce-
elongated this time to fit an oval, was revealed as part of the
ment the image, the House Committee found a way to recreate
club’s millennium celebration. Though the Board planned to ta-
the real thing at the club’s entrance in 2010. With the problem-
ble implementing it until the new clubhouse was ready in 2002,
atic waterfall finally gone, they decided to redesign the entry af-
they began using it in late 2001, and trademarked it in 2003.
ter Atilla noticed a perfect specimen of Chrissy’s tree, a lovely
Within the year, they went back on the prowl. The Golf Com-
short-needle pine, in three-dimensional living color staring at
mittee, led by Jay Brinsfield, sought the Board’s blessing to bring
him from the late Thomas Murphy’s front yard at 18565 S.E. Vil-
in something more distinctive, more memorable, more descrip-
lage Circle. Atilla arranged a swap for any tree Murphy wanted,
tive, and more eye-catching. When the Board said OK, the com-
and using Murphy’s tree as the centerpiece, the House Commit-
mittee sought input from several well-known designers. In the
tee looked at several design proposals before going with a slight
spring of 2004, one of Bill Davis’s assistants took a few items
modification of Dan Morello’s featuring the tree with two key
for stitching to the club’s custom embroiderer, Karen Caskey of
elements of the renovated golf course: sand and mulch. “Now,”
Caskey Monograms & Embroidery in North Palm Beach. While
says Atilla, “our logo is out where the waterfall was.”
there, he mentioned that the club was hunting for a new logo.
Meanwhile, Karen Caskey still does custom embroidery for
Karen had a wild idea. Her daughter Chrissy, just sixteen, was
the club. As for Chrissy, after college, she worked her way from
a junior at the Dreyfoos School of the Arts in West Palm Beach.
an assistant at a photo studio to design director for a magazine
To get some real-world experience, she was sure Chrissy would
in New England to art director for Sephora, the international
be happy to come up with a few ideas.
beauty-products retailer, at its headquarters in San Francisco.
“I’d just discovered graphic design,” recalls Chrissy, “and was
Once, while she was still in college, she and her mother were
beginning to learn the computer programs.” Karen told her a
invited to lunch at Jupiter Hills. “It was so crazy and surreal to
little about Jupiter Hills and that the club was looking for some-
see the very first thing I’d ever been paid to do emblazoned all
thing with a tree. Chrissy found a photo she liked of a tree on a
over the club—at the front entrance, on merchandise, even em-
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Jupiter Hills, he’d presided over Bloomfield Hills Country
He’d been walking around the clubhouse, assessing
Club in suburban Detroit and run his national trade asso-
what was and what could be with President Joe Nelson;
ciation. He certainly understood politics and its realities;
Dailey, his veep; General Manager Gwen Gordon, and a
in 1977, he ran a quixotic campaign to unseat the pow-
few other Board members. “The building had a certain
erful incumbent Coleman Young from the Motor City
charm about it,” says Idle, “but it looked like an Elks
mayor’s office.
Club. You could see all the air conditioning on the roof.”
If anyone could guide Jupiter Hills through the year ahead, it was Tom Dailey.
He’d been through the downstairs, the entry, the locker rooms and the pro shop, then up to the dining
He’d worn all the appropriate hats. Just as criti-
room and kitchen. He kept thinking how wrong this
cally, there was nobody at Jupiter Hills less willing to add
structure was for what surrounded it. The courses were
another toe print to the can kicked down the road for
first rate; the clubhouse didn’t reflect that. It felt out of
almost a decade. He vowed to begin building a new club-
time and out of place, patched together, and certainly not
house on his watch. For Dailey, a new clubhouse would
up to what a club of the size and stature of Jupiter Hills
be the exclamation point needed to enrich the evolution
should have.
of a community that was no longer what it was and not
“What was interesting,” he remembers thinking,
quite what it could be. It was a legacy project for him,
“was that they didn’t seem to know when they built it
and its urgency was palpable for him. Dailey was also
that there was an ocean and an intracoastal waterway
battling cancer, and the long-term prognosis wasn’t good.
close by because the building had no reference or visu-
The clock was ticking.
als of either. It was all windows with no real view.” He
In January, he appointed a Task Force that included
filed that thought away and kept looking around, but he
himself and fellow contractor Ben Torcivia, the chairman
couldn’t keep his thought about the view tamped down.
of the Long Range Planning Committee, to once again
His eyes kept drifting beyond the massive windows past
weigh the pros and cons of a new clubhouse. He knew
the South Terrace with its Astroturf carpeting and the
what the findings would be going in. He also had a pretty
Malibu lighting on the top rail.
good idea of who the right person to lead them through the job was. One of the architects the club interviewed in 1998 was Brian Idle of Peacock+Lewis, the same firm the club hired to spruce up the clubhouse before the 1987 Amateur. Though Idle played no role in that, he’d become one
It gnawed and gnawed, this thought, until he couldn’t hold it down any longer. He asked Gordon if someone from maintenance could rig a four-foot scaffold on the deck for him. The job didn’t take long. Idle climbed onto the top boards.
of P+L’s five partners—on the rise to its presidency—and
Voila!
he sensed how important this opportunity could be. “I
There, in plain view, was the Atlantic Ocean.
was young and passionate about golf,” he recalls, “and
Nelson followed him up the scaffold. So did Dailey,
the idea of pulling my car onto the Jupiter Hills site was
Gordon, and the rest of the party. “It was like a light
just exciting to me.” At that point, the club was still bal-
going on in everyone’s head saying, ‘You mean if we can
ancing the ups and downs of remodeling vs. new con-
raise the floor height of this building four to six feet we
struction and the balance had yet to tip in either direction.
can have a view of the ocean?” For all intents and pur-
Idle helped force their hand.
poses, the new clubhouse became real right there. [SIDE-
He remembers the moment vividly.
BAR: FROM HARDWOOD TO BERMUDA GRASS]
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“It was so interesting,” says Idle. “The old building
They were afraid to spend money. They were afraid to do
sat at elevation sixty-five. In Florida, that’s a mountain.
this. Afraid to do that. So we started clashing.” The shrug
There were all these windows and no view. It was begging
in his voice is unmistakable. “These things happen.”
to be raised. I mean, why wouldn’t you?” His scaffolding
And they are wisely kept contained.
stunt tipped them over. “That’s what ultimately led to us
Which allowed Dailey, in his letter, to simply alert
being hired,” though the hiring was still two years away.
the membership to stay tuned, for over the next months,
“The Board recognizes that any discussion regard-
the Task Force, with the Board behind it, would steam
ing a new clubhouse is by nature controversial,” Dailey
ahead on details of planning, siting options, design,
wrote the membership on February 1, 2000. “We also
scheduling, budgeting, and financing.
recognize our responsibility to the membership to deal
Stay tuned they did.
with this issue in an open and equitable manner, realizing that over time, a new facility is probably inevitable.”
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There was something Dailey conveniently omitted from his letter, wisely choosing to keep it in the Board
Truth can be painful, and the truth about the struc-
room, and that was that the Board itself was divided; their
tural condition of the clubhouse was just that. In an
discussions were controversial, too. While there was gen-
addendum to his February letter, Dailey laid out some
eral agreement that the old clubhouse had to go, it was
gruesome verities.
by no means unanimous. “It would be a misstatement of
The electrical system was, at best, marginal, with
history,” says Larry Washburn, Dailey’s vice president,
the kitchen supply already beyond capacity. Circuits reg-
“to say the Board was absolutely aligned.”
ularly overloaded. Wiring had frayed.
Then. And going forward.
That was the good news.
The split was real. “For most of us,” says Ames
Air conditioning and refrigeration systems were
Shuel, who joined the Board when Dailey became president as a member of both the Green and Long Range Planning Committees, “repairing the old clubhouse was
close to kaput. The plumbing lines were so faulty sewer fumes seeped into the first-floor lobby and office area.
not even a question.” What were questions were cost and
The entire roof needed replacing.
concept—how much, how big, how upscale? Going in,
And, of course, the dining room was still too small,
the Board wanted to cap the project at $6 million, which
and there still weren’t enough lockers.
would certainly impact matters of size and splendor. In
If you were one of the members who’d preferred
terms of the latter, the results of the 1998 survey left no
remodeling to building new, facts and time were not in
wiggle room: The members wanted better than what they
your favor.
had. For starters, they wanted elegance, quality, elbow
Dailey, his Task Force and the Board banked on that.
room, and a dedicated place to grab a drink. They didn’t
They banked on this, too: The decision, ultimately, rested
need a palace, just a place they’d be proud to bring guests
with them alone, and there was nothing the membership
to. That requires space, space costs money, and $6 mil-
could do to temper that. The Bylaws were unequivocal;
lion was not enough to buy it.
all that a project—even one of this pith, moment, and
“You just have to realize what kind of shape we
expense—needed to proceed was approval of the Board,
were in,” says Shuel. “Past Boards tried to get by as
not the assent of the membership, though the member-
cheaply as they could. They were afraid to raise dues.
ship’s blessing would certainly help. The Board set out
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to be assessed in the ballpark of $20,000 per member,
get it. They again interviewed architects, inviting three
all of it added to the members’ returnable equity. Should
firms—Peacock+Lewis among them—to submit propos-
the budget balloon, the assessment would stay where it
als by March 6. The Task Force had a pretty good idea
was, with any overages covered by borrowing against the
of what it was looking for, and how much it would likely
club’s credit line and by tapping into some of the equity
cost. “There is no push to hurry this program, but rather
that would come in through new members’ joining costs.
to carefully plan it,” Dailey wrote in a late February fol-
“For the long term,” Daily stressed, “the club
low-up, and stay tuned for a possible Town Meeting to
will want and need a clubhouse more consistent with
give the membership a chance to hear and be heard.
the overall Jupiter Hills experience—golf serious, highly functional, characterized by understated elegance; in
Stay tuned they did.
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our guests.” His message left no room for interpretation. The
One hundred seventy members packed the club-
clubhouse they were sitting in was not that. “It is no lon-
house dining room for that promised Town Meeting on
ger a question of whether the club goes ahead with the
April 14 at nine in the morning. As meetings go, this one
project, it simply comes down to how and when.”
was spirited but still tame, a presentation of the rationale
Done deal? It seemed so.
behind the whys rather than a showcase of what was to
Dailey opened the floor to questions, and the ques-
be. That would come in the fall.
tions came, and discussion followed—about inconve-
“We’re here to discuss a very important milestone
nience during construction, about the new building’s
in the development of our club,” announced Dailey, sur-
overall look, about its particular amenities, about financ-
rounded by fellow Board members and Idle, the architect
ing options, even a concerted press for remodeling what
plucked from the pack. “Before we get into the subject
was there. There was enough back and forth that the
at hand, we want you all to know that we realize this
Board deemed it wise to appoint an Advisory Committee
will be one of the most important decisions ever made by
to consult, as the planning continued, on the look of the
a Jupiter Hills Board.” The stakes, he emphasized, were
new building inside and out, but before the meeting was
high, both culturally and financially. “As with all major
adjourned, the Board and the membership agreed on a
change, it has been met with opposition by some, and
vision of what a new clubhouse should be, as stated by
with enthusiasm by others.”
Dailey: “A timeless, traditional building that is golf seri-
Dailey and his panel went through a slide presentation that carefully constructed a case for the new build-
ous, highly functional, and characterized by understated elegance.” [SIDEBAR: CLUBHOUSE OVERSIGHT]
ing. One by one, they laid out the pieces: the club’s history
Dailey dispatched a summary letter the following
and demographic changes; previous clubhouse renova-
week. “For many reasons,” he wrote, “the time is right”
tions and current inadequacies; the comprehensive 1998
to move forward on clubhouse plans. The membership
member survey and its overwhelming call for change.
was full. The waiting list was healthy. The club’s coffers
Which they promised would come. There was
were healthy, too. “Even starting the process now, we will
already a tentative timetable: construction to begin in
still be living with the old clubhouse for two more years.”
April of 2002 with a grand opening in early 2003. And
So…
there was already a budget and a financing play: $8 million
There was a lot to think about, and time to think
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it over. With Jupiter Hills emptying out for the summer,
into the centerpieces of new golf and country clubs. Idle
there would be plenty more to hash over when members
was intrigued by that. Stripped down to their basics—a
returned in the fall.
central edifice for coming together surrounded by acres
The fun had just begun.
and acres of unspoiled land—how akin to each other
Don’t touch that dial.
these two symbols of tradition, the estate and the golf club, seemed to be. He found something noble in sav-
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ing something worthy and infusing it with new life and purpose.
Not long after mounting the scaffold on the South
The more familiar that Idle became with the Jupiter
Terrace, Brian Idle had headed north, to Massachusetts,
Hills site, the more convinced he was that a modern echo
and Harvard Graduate School of Design’s annual semi-
of that look, that style, and that feel might be the right
nar series on clubhouses, which was becoming his forte.
look, the right style, and the right feel for it. But would
Browsing through a Cambridge bookstore, he found a
the membership agree?
copy of an enormous volume called Long Island Coun-
This was, after all, on the edge of Palm Beach
try Houses and Their Architects, 1860–1940 published
County, and Palm Beach style had such a distinctive look.
in 1997 and written by Robert MacKay, Anthony Baker,
What Idle was envisioning wasn’t that. It wasn’t casual
and Carol Traynor. He began to thumb through it; at
Old Florida with its understated lines and welcoming
almost six hundred pages of photos and text, there was
front porches that flourish at the Jupiter Island Club. And
plenty to digest. He bought the book and brought it back
it certainly wasn’t the eclectic Mediterranean revival look
with him to Florida. [SIDEBAR: RICHARD DIEDRICH]
so popularized in the teens and the twenties by Addison
Page after page, the grand estates and their manor
Mizner—his Pulitzer Prize-winning biographer described
houses spoke to him. What architect wouldn’t want to
it as the “Bastard-Spanish-Moorish-Romanesque-Goth-
hear what they had to say? From the drawing tables of
ic-Renaissance-Bull-Market-Damn-the-Expense style”—
giants like Stanford White, Whitney Warren, John Rus-
in memorable edifices like the Everglades Club and its
sell Pope, and Richard Morris Hunt had emerged majes-
neighbor to the south, Gulf Stream.
tic residences for owners with names like Vanderbilt,
But Jupiter Hills was also a landscape unlike Jupiter
Belmont, Schiff, and Whitney. Warren and White also
Island’s, the Everglades Club’s, Gulf Stream’s, or anyplace
left very specific and very identifiable marks on golf: the
else on the Gold Coast. The dunes that once called out to
former with the clubhouse for Newport Country Club
George Fazio had seeped into Idle’s consciousness, too,
in Rhode Island, the latter with the clubhouse for Long
Florida’s equivalent of Long Island’s rippling countryside.
Island’s Shinnecock Hills Golf Club. Though these two
“The property itself had so much potential for something
iconic structures couldn’t be less similar, each was con-
different than other Florida clubs,” he explains. Why
ceived with the same objective: to emphasize the second
blend in? Why not stand out? “It really set itself up to
syllable in “clubhouse.”
showcase the architectural style of the Long Island coun-
Interestingly, while so many of the book’s great
try home on a hill taking in the views around it.”
estates disappeared in the building boom that coaxed
He found his inspiration for the new clubhouse on
suburbia out of Long Island’s vast, open countryside after
page 248 of Long Island Country Houses in a mansion
World War II, some, on the route to extinction, managed
designed for metals magnate and avid sportsman Spencer
to survive, at least in part, through their transformation
Jennings by architects Hugo Lamb and Charles Alonzo
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Rich, the team behind Teddy Roosevelt’s beloved Saga-
generally liked what it saw, but with costs exceeding the
more Hill. Built in 1902, the white, two-story Jennings
budget, the Governors sharpened their scalpel and cut.
residence, which still stands in Glen Cove, is an organic
The breezeway was an easy erasure; it was an expensive
mix of influences: largely Mission Revival and Colonial.
component to build, and its presence would complicate
It boasts clean, sharp lines; a quartet of dormers and
cart traffic. With it gone, they asked Idle to migrate the
chimneys on the roof; and bay windows flanking the
pro shop back to the clubhouse; he did, to the first floor
porte cochere at the entrance. Italianate brackets support
on the western edge by shrinking the open space of the
its eaves and an open portico, its roof resting on a series
portico. The Board was satisfied. They asked Idle to sub-
of columns, defines the mansion’s right end.
mit a site plan by September, and they sent a report to the
The look was traditional, and it was commanding. It broadcast a sense of permanence—and salutation. “I
Advisory Committee. All was still on target for an April 1, 2002 start date.
thought if Jupiter Hills were going to continue to be rel-
Then good news started piling up. Preliminary
evant, they might want to have a facility that preserved
engineering reports confirmed that site and utility con-
the heritage of the club and the history of its golf and
struction would be considerably less than foreseen. And
said women are welcome as well. This would do that. It
when Idle submitted the complete development package
would create an historic feel to the property.”
to Martin County, the zoning board responded quickly
He was sure that what he was imagining ticked off
to let him know that site and building permits could be
every element of the vision statement agreed on in April.
applied for concurrently rather than consecutively, poten-
All he had to do was sell the idea.
tially shortening the permitting process by as much as six months. Opportunity was knocking. Why not move up
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the schedule a year? The Board saw no reason not to.
In mid-May, the Advisory Committee sat down for
The Board kept the Advisory Committee in the loop
the first time with Idle in what they described as more
throughout the summer, and the committee began meet-
of a workshop than a meeting. Idle made his presenta-
ing again in early November. The committee and Idle
tion. The committee, according to its minutes, responded
continued fine-tuning the design. On November 16, the
“positively to the overall design, and the layout and the
Board approved the latest set of drawings.
‘look’ of the building.” Idle could exhale. Still, the com-
April, 2001, here we come.
mittee thought the inside could be better fit together.
Pending any surprises.
In Idle’s first draft, the women’s locker room sat on the second floor, atop the portico, beside the dining room
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and mixed grille. The men’s locker room and lounge filled the bulk of the rear half of the first floor. The pro shop sat
Surprise!
atop the cart barn roof with a large breezeway connecting
On December 4, at the annual meeting, the member-
it to the main building. The committee wasn’t so hot on
ship finally got to see the clubhouse plans for themselves.
that.
It didn’t go so well. By the July Board meeting, Idle had put together a
“We expected pushback,” concedes Washburn.
full set of drawings. Most of that meeting was focused
“We absolutely expected some pushback. This was the
on budgeting. Like the Advisory Committee, the Board
meeting where the proverbial fist-fight broke out.”
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The last meeting under Dailey’s presidency, the pro-
The Board listened, too. Dailey, for one, was
ceedings began simply enough. As the members walked
resolved to move ahead. “If we need additional analysis,”
in, Idle’s interior and exterior drawings of the clubhouse
he wrote in his president’s report to the members, “we
were on display; members received a booklet of them,
can certainly have it, and the floor plans can be changed
as well. Dailey confined his opening remarks to the con-
within the footprint the architect has designed. I would
tinued well-being of the club. The finances were strong,
hope that we can bring this process to an orderly conclu-
“with no debt and a comfortable surplus in the capital
sion over the next four months and get on with the task.”
fund.” The waiting list was lengthening. And the golf
If only.
courses were in great shape. “I will keep this brief,” he said, “because I know that many of you want to hear the
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clubhouse presentation and discuss the project.” Boy, did they.
Attached to incoming President Washburn’s fol-
“It was a full house,” remembers Idle. “I brought
low-up letter to the members a week later was a brief
the plan forward. I explained the philosophy of the club-
questionnaire in which members were asked their locker
house, the architectural style, and why we chose it, and
preferences and preferred option for paying the $20,000
how we wanted it to look like the restoration of an old
clubhouse assessment. Just above the quarter page left
building that had always been there, something that looks
blank was this: “Feel free to use the space below and on
fresh and clean but that someone looking at it would be
the back for any additional comments or observations
sure the bones have been there for a hundred years.”
you would like to make about the clubhouse for the
He talked them though the gray exterior with white
Board’s decision.” [SIDEBAR: LOCKER LAYOUT]
trim, the covered front entrance, the portico, the sec-
Pandora’s box had opened at last.
ond-floor veranda on the back of the building with dra-
More than seventy members accepted the invitation
matic new views to the south and the sea, and he talked
to weigh in, and weigh in they did. Comments ranged
them through the complex cluster of spaces inside and the
from hosannas to horrible, from “Outside ‘traditional
flexibility in the layout that encouraged a variety of uses.
look’ architecture is excellent” to “When I joined in
He talked them through all 30,000-plus square feet of
1978, Jupiter Hills was a great golf club. I believe the pro-
its first and second floors and the basement below them.
posed clubhouse changes that.” In between were layered
And then he listened.
continued requests for moving the ladies locker room to
“There was a lot of feedback,” he says.
the first floor, lowering the overall silhouette, reducing
A. Lot. Of. Feedback.
the overall footprint, adding toilets, adding showers,
The building is too big. The ceilings are too high.
modifying the exterior color, and squeezing in a fitness
There are too many pillars. The dining room windows
center. Relocating the grill room to take advantage of the
are too small. The cocktail lounge needs a view of the
views on the west end was advanced by many. Former
ocean. The exterior needs to look more “Floridian.”
President Ed Martin was opposed to the project, period.
The south face casts a shadow on the putting green. The
“The cost to maintain such a large clubhouse will be dou-
design doesn’t fit the club’s culture. The dining room is
ble of what the present costs are,” he cautioned, “and it
too big. The men’s locker room is too big. And why does
will not increase member use.” Overall, though, the com-
the ladies locker room have to be on the second floor?
ments were favorable with many urging the Board to just
He was ready for triage. But he kept listening.
get moving on this as is ASAP.
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By the time the last of the comments were recorded
“Tom knew he was dying,” says Washburn, “and he was
in late December, something more ominous than sug-
concerned when we got into the redesign stuff that this
gestions was put forward: a petition. Signed by almost
was never going to get done. We were at the ten-yard
a quarter of the membership. They were not mincing
line when he had to leave the Board.” It fell to Washburn
words.
to call the right plays to navigate the club strategically
“As members committed to the culture and tradition of the Jupiter Hills Club,” they wrote in the com-
through the red zone. “I believe it was the right thing to do for the club.”
munal communique atop their signatures, “we believe it
He was up against two defenses.
is our responsibility to bring certain matters to the atten-
“The first was the past vs. the future,” he explains,
tion of the Board of Governors.” While they believed a
“the changing character of the club. In this stage, we were
new clubhouse was needed, the current plan raised red
still transitioning from the good old boys club to more of
flags. They urged the Board to start over and solicit bids
a couples club.”
from three to five new architectural firms. They asked for
The second was a partial sub-set of the first: those
precise construction timetables and itemized costs, and
in favor of the new clubhouse design, and those opposed.
they wanted to see projected operating costs and revenues
The old guard fell heavily into the second camp, the
going forward for several years.
newer members into the first.
“We, the undersigned members of the Jupiter Hills
“From the standpoint that a portion of the mem-
Club,” they continued, “believe it is imperative that the
bership was not for it, this was certainly frustrating,”
Board of Governors address the above issues with the
acknowledges Shuel, who’d become vice president.
membership before finalizing the clubhouse proposal and signing any contracts to commence construction.”
“It all came down to a group who was opposed for various reasons,” says Washburn. “They circulated
More than a handful of former Governors affixed
a petition and wanted a vote. But we didn’t have to have
their names. The roster of signatures spread over four
a vote. The Bylaws gave the Board all the authority it
pages.
needed to just do it.”
“There was,” recalls Washburn, “a fair amount of
Washburn and the Board planned their response
static in the air. There’s a lot of passion here. I was aware
carefully. They were up against two separate, but equally
that it was coming.”
charged questions: Do the members want a new clubhouse, and do they want this particular clubhouse?
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“I was just trying to get it done,” says Washburn, “without tearing the place apart.”
In retrospect, Larry Washburn has no reticence about admitting that building a clubhouse was not really
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his bailiwick. Golf courses he knew. Marketing he knew. Construction he didn’t. Temperamentally, he describes
Like Dailey, Washburn harbored no reservations
himself as someone who “never really wanted to drive
about whether a new clubhouse was the right course of
the bus, though I did like to steer.” But there he was,
action. He knew it was. But no one wanted to see the
in the driver’s seat full speed ahead with no seatbelt as
place torn apart to build it.
he moved from vice president to president when Dai-
So the Board moved prudently, scheduling another
ley stepped down after one year to focus on his health.
Town Meeting for February 20 to share developments
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since the December scrum, layout the timetable, solicit
the time to share with us their views on the new club-
more feedback, and address member concerns. Once
house and for the constructive manner in which they have
again, architect Idle was present. He brought with him
done so. The plan has been improved as a result of your
some modifications to the plan.
suggestions, and, equally importantly, the club has mini-
They were adjustments rather than overhaul, and
mized the divisiveness and rancor that too frequently sur-
they were enough to keep temperatures in check. The
round such projects. Much remains to be done, and our
exterior look stayed the same, though Idle dropped the
collective patience will be tried during the construction
height a few feet. Inside, he reduced the size of the men’s
period, but we will get through it and be a stronger club
locker room, relocated the ladies locker room beside it
as a result.”
on the first floor, and shifted the grill room to the spot thus vacated on the second floor to take advantage of the
Why wait for construction to try patience? Patience can be tried right now. [SIDEBAR: HELICOPTER]
views. In the basement, he carved out space for a fitness center with no loss to storage. [SIDEBAR: WHAT LIES
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BENEATH] Beyond the structure itself, the Board reassured the
A faction of the membership—self-dubbed the Con-
gathering that operating costs for the new clubhouse—
cerned JHC Members Group—decided to slow things
payroll and non-payroll expenses combined—would
down. They pumped the brakes through a letter to the
increase by barely 6 percent, with the largest single out-
membership overall.
lay consumed by real estate taxes. In terms of the club’s
It was quite a letter. It accused the Board of intran-
operating policies, the Board affirmed there would be no
sigence and sought a vote to stop the clubhouse project in
changes, that the membership cap of four hundred was
its tracks and replace it with a smaller clubhouse to break
sacrosanct, and that the cost of belonging would remain
ground a year further down the road.
in line with similar clubs in the neighborhood like Lost
The Board cautiously opened the throttle in reply.
Tree, Loblolly, Loxahatchee, Old Marsh, and Jack Nick-
In a meeting with the club’s attorney, the Board agreed
laus’s new Bears Club, and that the cost of the assessment
to push ahead, but also to sit down with a handful of the
would remain $20,000 despite a bump in construction
Concerned to reach some kind of consensus about push-
costs to $10.5 million.
ing ahead. They did.
Meanwhile, with groundbreaking still on the books
In a letter dated March 22, 2001, Washburn
for late spring, House Chairman Bill Weithas was final-
unfurled the roadmap. “The purpose of this letter,” he
izing plans for temporary facilities to tide Jupiter Hills
wrote, “is to respond to both the substance and the tone”
over for the duration. The blueprint called for a pair of
of the group’s assertions.
semi-wide trailers—housing pro shop, food service, and
Point by point he laid out counterarguments, begin-
administrative operations—to live in the lower parking
ning with the dimensions of the clubhouse itself. Simply
lot with the dining area on a wood platform covered by a
put, it would be impossible to include the bulk of what
yellow-and-white canopy beside the path connecting the
the members had been asking for and the staff needed in a
cart barn to the North Range just far enough from the
clubhouse smaller than the one Idle had designed. “Even
construction site to keep dust-swallowing to a minimum.
if the membership were willing to make the trade-offs in
“On behalf of the Board,” Washburn wrote, “I
amenities required to fit in 22–24,000 square feet (which
would like to thank the many members who have taken
we have every reason to believe is not the case), such a
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building would have to be two stories. There is no other
percent—voted aye and 159—45 percent—nay. Five
way to fit that much space on the site.”
members returned their ballots unmarked.
As for seeking other plans from other architects as the petitioners proposed, the Board deemed that both too costly and too time-consuming, pushing back completion to no sooner than 2004. The Board, they stressed, had listened to member
The ayes had it. Though the mandate was thin, the new clubhouse was a go, fair and square. There was no turning back this time, just a tweak here and there along the way.
concerns and had worked with the architect to alter the plan. The Board has approved the design. The Advisory
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Committee and the Building Committee, which evolved from Torcivia’s Task Force, have approved the design.
The Board and the members group continued
Outside experts, solicited for their two cents, raised cor-
talking and, speaking as one, directed Torcivia’s Building
roborating voices of agreement.
Committee and its design refinement subcommittee—the
The bottom line, then? “The last thing the Board
team of Pierce Crompton, Ralph Geiger, Frank Gener-
wants is dissension over the proposed building.” If the
azio, Roger Hansen, Tom Hudson, Carroll Taylor, Char-
membership wants a vote, let’s have one.
lie Trapp, and led by Jay Cranmer—to work with Idle to
“This situation could easily cascade into a period of
take one more stab at reducing the height of the build-
dissension and acrimony,” Washburn continued. “Rather
ing, slightly shrinking its footprint and square footage,
than allowing this to happen, and even though the Bylaws
and identifying anywhere that costs could be trimmed
do not require a vote on the building, the Board has opted
without sacrifice to the functionality and aesthetics of the
to give every member the opportunity to express officially
design. Thirty days later, they were satisfied.
their support or opposition to the project. The Board desires to bring closure on this issue, end the controversy,
Construction began in June. [SIDEBAR: FROM INSIDE OUT]
and regain the harmonious atmosphere that existed at
As the old clubhouse went down and the new one
the club in the past.” [SIDEBAR: BYLAW CHANGES –
began to rise, there were, of course, other fronts to con-
NOTE: IT NEEDS TO GO HERE]
tinue attending to.
Looking back, Washburn emphasizes his insistence on this: “If we were going to have a vote, the Board was going to conduct it.”
•Like finances. Despite a revised clubhouse budget now edging beyond the $11 million mark, the club’s financial health
Attached to his letter was a straightforward up or
remained strong, as did the membership. Initiation fees
down ballot. [NOTE: WE HAVE IT AND SHOULD USE
had been bumped to $140,000 for 2001 and would go up
IT FOR ILLUSTRATION] Tick the appropriate box.
again in 2002 to $150,000, in part to hold the $20,000
Return it to the club office ASAP.
assessment in place. The waiting list was healthy and
“We will of course follow the desire of the majority of our members.” Not surprisingly, a Florida election in the twenty-first century turned into a nail-biter.
growing. And there was a secure credit line in place to borrow from. [SIDEBAR: FINANCES] •Like boundaries. At the beginning of 2001, the club reinforced the
When the 352 returned ballots representing 88 per-
separation of itself from the Federal Highway and the
cent of the membership were counted, 188 members—53
marina that sat on the other side by creating a barrier
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berm along the east side of the 12th hole on the Village
Daley the House Committee, and Denice Sexton Long
Course. Any view that was lost was more than made up
Range Planning in 2002.
for by the noise it tamped down. Later in the year, the
Washburn believed that all needed to change. “We
Board began exploring the loose end between the Vil-
have reached a point in the club’s development when it is
lage’s 10th hole and the Florida Power & Light station
time to take a hard look at our system of governance,”
beside it, hoping to tidy it with a small land swap. The
he told the members. “The club is now entering a period
utility agreed in principal a year later, and the swap was
of equilibrium in which the need for efficiency in decision
completed in 2004.
making is less pronounced. That should permit a shift in
•Like infrastructure.
the balance toward a more open and inclusive approach
By the end of 2001, the Board had decided to kill
for the conducting of the Club’s affairs.”
the waterfall, which rarely worked anyway, at the front entrance and replace it with attractive plantings. They
Under incoming President Ames Shuel, the club would make strides in that direction.
also planned to remodel the popular Halfway House. •Like the golf courses.
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Dick Herr, in consultation with Tom Fazio, continued the program of improvements, and the work was
Former President Dailey’s prediction that he would
bearing fruit. “The results this tandem achieved have
not live long enough to see the clubhouse he was so
been nothing short of outstanding,” crowed Washburn in
instrumental in shouldering was sadly true. He passed
his 2001 President’s Letter. Better maintenance practices
away in early October 2001 at his home in Bloomfield
meant better playing conditions, and Golf Digest, for one,
Hills while construction was under way. His year at the
had taken notice, elevating the Hills Course eleven spots
helm had been especially eventful. As was the one follow-
to eighty-fourth place on its Top 100. At the same time,
ing under Washburn. And as would be the ones to come
the club began exploring the potential for better access to
under Shuel.
water during inevitable periods of drought.
The club had weathered another storm. When the
•And like governance.
dust settled, the membership had worked through a
If the brouhaha surrounding the clubhouse plan
potential schism. They’d survived a year of roughing it in
taught the Board and the membership anything, it was
a pair of double-wides in the parking lot. “It was a fun
that the voice of the people needed to be heard. The
season actually,” says Washburn. “We got through it just
one-man rule that began with George Fazio, continued
fine.” Maybe that’s the lesson. Jupiter Hills is solid. It’s
through Jack Diesel, and then modified itself into some-
resilient. Whatever you throw at the membership, they’ll
thing somewhat more benevolent, though far from dem-
get through it just fine. The tougher the challenges, the
ocratic, through the first decade under equity control was
stronger the club for coming through them intact.
no longer appropriate. Since the change-over in 1989, the
In anticipation of the grand opening of the new
Board had run a tight ship, making all decisions from
clubhouse in November 2002, a new clubhouse director,
within, and, for the most part, manning—and “manning”
still settling in, began enthusiastically escorting mem-
was the correct descriptive—all standing committees with
bers in groups of five on tours of the building. Upstairs.
permutations and combinations of the nine Governors.
Downstairs. The basement. The veranda. The public
Gerry Butts was still the lone woman to have served on
spaces. And behind the scenes. His own enthusiasm for
one until Lee Kelly joined the Green Committee, Kathy
the building was contagious.
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“As I’m taking them for previews,” he recalls, “even the people who were against it loved it. They couldn’t wait to show it off to others.” From the beginning, Atilla Kardas showed himself to be every bit as impressive as the clubhouse—and the rest of the domain—he would oversee.
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