BA (Hons.) GRAPHIC DESIGN
LEVEL
05
Module Code
OUGD203
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
OUGD203blank
BRIEF TITLE: THE STRAW THAT BROKE THE TYPOGRAPHERS BACK The Brief
Background
Choose at least 2 phrases that are in use today within the
The English language is rich and expressive and has been influenced
everyday English language. Study their origins, meanings and
over the centuries by invaders, plagues, wars and industrial
implications in order to develop and produce a set of
advances to name but a few. The navy, it is said, has had a massive
typefaces in response to their cultural reference to modern
impact on our language, maybe because of their relatively rich
day contemporary society.
experiences of the world in comparison to people of the day. Meanings are sometimes unclear or unsubstantiated but don’t let that stop you from having fun with the language.
Concept/Proposition You need to reflect upon the cultural and historical diversity of the British Isles and explore the fundamental characteristics of letter forms and their structures.
Considerations
Mandatory Requirements
Regional dialects, the North/South divide. Folk etymology and
A typographic or character based interpretation of at least 2 phrases
idioms. Common phrases or perhaps the more obscure.
in response to the given theme.
Metaphors, similes etc. British “isms”, what is ‘British’ and what defines is. Stereotypes and cultural icons.
Target Audience
Deliverables At least 2x A1 screen printed compositions showcasing the developed resolutions in response to your chosen phrases. 3/5 x A2 Presentation boards articulating the selected research development, resolution and contextualisation of your work.
Tone of Voice
Studio Deadline
Irreverent British humour.
Friday 28th May, 2010.
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.