Fedrigoni UK
Concept: Folded is a monthly networking event that will put creative talents to the test in the form of folded paper craft.
The best entry of the night wins a designated prize or pre-arranged quantity of Fedrigoni paper; with winners being chosen on the night itself.
The mailable package contains a combined invite & business card, a promotional poster, as well as an A4 Fedrigoni paper sample.
All entries will then be exhibited in the Fedrigoni London Showroom & take pride of place for one calendar month until the next challenge arrives.
The enclosed sheet of A4 is the challenge, what it is transformed into is entirely down to mind of the creative. The only requirement is that they stick to the theme of the month, have fun & bring it with them on the last Thursday of that month.
Fedrigoni UK
Programmed Events:
Business card / Invitation:
The Folded programme will take place over the course of a year; an evening within each month. This ensures a maintained relationship with new & existing end users whilst encouraging them to engage with the London showroom all year round.
Through distributing a combined business card & invitation, Fedrigoni UK is promoted to end users in a refreshing & innovative way that takes environmental concerns into consideration.
Selected events may also link contextually to major occasions taking place in & around London during the same month. For example: January - Boats (London Boat Show) & May - Flowers (Chelsea Flower Show).
To separate simply tear along the perforated line.
Fedrigoni UK
Promotional Poster:
Exhibited Resolutions:
As an invitation only event, the Folded promotional poster taps into the exclusivity & excitement of receiving a Fedrigoni package through the post.
After entries have been submitted & the winner selected, all resolutions will remain on show for one month until the next event takes place.
A clear spot varnish is used so not to detract from the natural qualities of the paper. This also provides the illusion that the poster is perhaps just a plain A2 sheet & thus provokes an interaction from the viewer.
As shown, paper aeroplanes (June) could be displayed as a mobile hanging from a small portion of the showroom’s ceiling.
What’s more, the proportionate folding guides allow the poster to be manipulated down into an accurate model as a collectable bonus. Instructions may be provided on the reverse of the print in order to complete.
With the submissions on display, end users can potentially discuss the story behind them with their own client whilst using the showroom as a meeting space. This will potentially spread the word of Fedrigoni even further & promote the use of showroom & the specialist services that it has to offer.
A4 Only Exhibition
Brief:
Audience:
To design & produce a hand screen-printed promotional poster for the A4 only exhibition taking place in the G45 & G46 seminar spaces of BA (Hons) Interdisciplinary Art & Design at Leeds College of Art on Monday 13th December 2010 until Thursday 16th December 2010.
Creative individuals who access Leeds College of Art & those with an interest in limited edition print. Typographers & designers who use type may engage with the poster, but ultimately aim to attract industry professionals who are of importance in terms of the exhibition’s attendees.
Tone:
Concept:
The resolution(s) to this brief should be informative, creative & conceptually aware. Try to engage yourself with the atmosphere that is projected by an exhibition aiming to attract creative industry professionals.
To engage target audiences with the A4 only exhibition through forward thinking typographic design. This will be informed by the creative, conceptual & professional atmosphere generated by the exhibition format.
A4 Only Exhibition
Expanding the Original Brief: The decision was taken to expand the original brief & cross-promote the A4 only exhibition across a broad range of stationery & promotional materials. The underpinning concept was the idea to project the A4 only exhibition as an annual exhibition that will continually take place over years to come & eventually snowball into an established & respected event. To maintain consistency, all stationery & promotional materials were similarly produced in a single colour. The cyan tint would allow for a more affordable printing budget by keeping the number of printing plates required to a minimum & allow for coherency when printing via digital technology.
A4 Only Exhibition
Expanding the Original Brief:
Digital Distribution:
Continuing to expand the original requirements set by the client, a series of A5 & A6 flyers were also designed and produced to enhance the promotion of the exhibition both inside & outside of the college grounds. Flyers would additionally provide a mailable outlet to be sent to creative industry professional specifically selected to attend the event.
Proposed as an idea for future events, DVD & CD discs were pressed with the A4 only exhibition artwork as a means to distribute digital promotional files such as Apple iPhone wallpapers & wallpapers suitable for iMac, Macbook & Windows PCs. What’s more, the disc could further contain artists’ work from the exhibition in a digital format that viewers could take away & follow up online should they be interested in a specific artist.
A4 Only Exhibition
Apple iPhone Promotional Wallpapers: Users of the iPhone 3GS & iPhone 4 (also iPod Touch, iPad) will be able to download free promotional wallpapers such as these from their complementary A4 only disc to enhance their home and lock screens. Apple iMac/Macbook Promotional Wallpapers: Wallpapers will also be available to users of the iMac & Macbook series in addition to those who use Windows PCs. All promotional materials in digital format are aimed to be taken away in order to continue to promote the experience to the audience leaving them feeling content & fulfilled.
The Straw That Broke The Typographer’s Back
Belt Up Lad: Typeface produced in response to the phrase ‘belt up lad’. The typeface is also suitable in response to phrases such as: ‘cor what a belter’ & ‘he’s tightened his belt up’.
The Straw That Broke The Typographer’s Back
Takes The Biscuit: Typeface produced in response to the phrase ‘takes the biscuit’. The typeface is also suitable in response to phrases such as: ‘that’s the way the cookie crumbles’ & ‘you jammy little dodger’.
The Straw That Broke The Typographer’s Back
A Bad Workman Blames His Tools: Typeface produced in response to the phrase ‘a bad workman blames his tools’. Creative stationery was used in order to reflect the tools of an individual such as a Graphic Designer or Illustrator. The typeface is also suitable in response to phrases such as: ‘what an absolute tool’ & ‘tricks of the trade’.
The Straw That Broke The Typographer’s Back
Apple iPhone Application:
Apple iPhone Promotional Wallpapers:
Proposed iFonts application for the Apple iPhone (also functional on the Apple iPod Touch & Apple iPad). The application acts as a typographic market place where users can search for typefaces & download the licence(s) straight onto their device for the designated fee. The file can subsequently be synchronised straight onto an Apple iMac/Macbook upon plug in & instantly installed.
Users of the iPhone (also iPod Touch, iPad) will additionally be able to download free promotional wallpapers (upon purchase of the application) to enhance their home screen. Personalised wallpapers that are illustrated by the first letter of the users name will serve as an added incentive to purchase the application & a range of resolutions will further be on offer for desktop iMac/Macbook screens also.
Creative Networks
Brief:
Design Direction:
Produce a promotional flyer for the upcoming Creative Networks event that will see a senior panel debate considering the cuts to the Creative Industries that have recently been put into place by the new coalition government. Tone:
A tight budget & even tighter deadline meant that this brief was always destined to have a monochromatic & typographically driven resolution. I chose to use ITC Franklin Gothic as a typeface as I felt it conveyed a cold sense of anonymity (perfectly suitable to the subject matter) & achieved high impact with minimalist simplicity.
The flyer is aimed at creative, digital & cultural industry professionals who will be directly effected by the discussed spending cuts. The flyer should therefore reflect this in the delivery of the message & also be professional.
The wrap around underline on the front side was designed to make the reader instantly turn over to the back, read the imformative content, & then turn back over again due to a similar wrap around that kept the momentum.