BA (Hons.) GRAPHIC DESIGN
LEVEL
06
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
OUGD301blank
BRIEF TITLE: AN ICONIC PUBLICATION The Brief
Background
Research and design a publication that celebrates classic
Every decade had its trends in one form or another. Consider toys,
iconography of the 20th century.
fashion icons, clothing, celebrities, music genres, games consoles, furniture, household items and politics etc.
Consider each decade and identify key examples of iconography from each. It is up to you what country you
It is your job to discover what gave each era its distinctive feel and
centre your investigation upon; it must however be consistent.
what brings back the memories for so many people.
Your resolution(s) must also be instantly identifiable to each era and an informative celebration for those who did not
Enjoy the brief, have fun and be thorough. Engage with people who
experience the times for themselves.
lived through the decades you choose to research.
Concept/Proposition Captivate younger generations whilst remaining true to older generations who lived throughout your chosen eras.
Considerations
Mandatory Requirements
Consider how to make an impact on younger audiences who
The publication must be no smaller than A4. Colour limitations and
did not experience the trends of the times for themselves. Will
print finishes are up to you. Binding methods are also your choice.
you incorporate a nostalgic interest for older generations and can your resolution be extended and appropriated to fit other
You must cover a minimum of four decades with an array of iconic
mediums and distribution outlets?
examples from each. Alternatively you may want to cover a single decade in depth.
Target Audience
Deliverables
Young generations who want to relate to fashion trends and
1x Publication
iconography of previous generations, perhaps in order to understand what their parents and grandparents lived through
3 to 6x A2 Presentation boards articulating the selected research
and experienced.
development, resolution and contextualisation of your work.
Tone of Voice
Studio Deadline
Informative, light hearted and celebratory.
Wednesday 15th December, 2010. (2 week brief).
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN
LEVEL
06
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
OUGD301blank
BRIEF TITLE: BRITISH LINGUISTICS THEORY The Brief
Background
Research and select an array of terms that are in use today
The English language is rich and expressive and has been influenced
within the contemporary English language. Study their origins,
over the centuries by invaders, plagues, wars and industrial
meanings and linguistic implications in order to develop and
advances to name but a few. The navy, it is said, has had a massive
produce a set of typographic and/or image based responses
impact on our language, maybe because of their relatively rich
that are potentially suitable in educating/informing an
experiences of the world in comparison to people of the day.
audience new to the language.
Meanings are sometimes unclear or unsubstantiated but don’t let that stop you from having fun with the language.
Concept/Proposition You need to reflect upon the often complex linguistic theories of the English language and explore the fundamental characteristics associated with it.
Considerations
Mandatory Requirements
Linguistic terminology and theory. Phonetics, phonology,
At least 10 resolved responses to the given theme. It is up to you
semantics etc. Homophones, homonyms, homographs,
whether they stand alone or combine to form a singular, cohesive
monophthongs, diphthongs and palindromes may all be
response.
relevant. Potentially consider regional dialects, pronunciation, folk etymology and idioms. Common phrases or perhaps the
Minimum size is A3.
more obscure; metaphors, similes etc.
Target Audience
Deliverables
Individuals in the process of learning English as a primary or
A set of 10 screen printed resolutions.
secondary language. Those within or seeking an educational environment in which to further their understanding the
3 to 6x A2 Presentation boards articulating the selected research
English language.
development, resolution and contextualisation of your work.
Tone of Voice
Studio Deadline
Educational yet light-hearted, interesting, fun and diverse.
Wednesday 15th December, 2010. (2 week brief).
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN
LEVEL
06
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
OUGD301blank
BRIEF TITLE: BOOK COVER COLLECTION: THE CHRONICLES OF NARNIA The Brief
Background
Select and design a series of contemporary book covers that
To celebrate its 60th birthday in 2010, HarperCollins is publishing a
aim to promote and encourage young readers to engage with
new Narnia collection aimed at new readers.
the classic fiction of C.S. Lewis The re-issue of classic books will be designed to replace existing copies of the books and add to new readers collections. The classic
Concept/Proposition Consider how to make an impact on younger readers whilst maintaining a tone that is appropriate to the original editions.
range will feature all seven books and may be rolled out into the authors other works if successful.
Aim to keep the essence whilst heightening the books appeal.
Considerations
Mandatory Requirements
How can you get new readers to interact with these titles
The book covers should be scaled to the appropriate dimensions
without alienating the people who bought the originals?
and the HarperCollins identity should be visible on the front and back covers.
How can you capture the integrity of the titles whilst updating them successfully?
The rest of the design decisions are up to you including the colour, stock and typographic elements.
Think about framing, format, colour and type carefully. Will your designs be driven typographic or image based... or a mixture of the two?
Target Audience
Deliverables
Young new readers who want a taste of classic fiction.
7x Book Covers + promotional material. Bookmarks & posters. Potentially in-store materials also. 3 to 6x A2 Presentation boards articulating the selected research development, resolution and contextualisation of your work.
Tone of Voice
Studio Deadline
Tone should be dictated by the content of the original text.
Wednesday 15th December, 2010. (2 week brief).
Remember the books are originally aimed for children.
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN
LEVEL
06
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
OUGD301blank
BRIEF TITLE: 5x BRANDING / RE-BRANDING The Brief
Background
Research and re-brand a minimum of five clients, producing
See individual briefs for background information on each client.
an identity for each that is suitable for use across a range of stationery. Three of your chosen subjects MUST be live clients in order to fulfil the purpose of the brief.
Concept/Proposition You need to get inside the mindset of each business, the people who work within it and what they aim to offer to their own clientele. What are the company’s principles and how do they want to come across. How do they operate, what are their methods for obtaining new business?
Considerations
Mandatory Requirements
The fundamentals of typographic theory, the structure of
A newly completed and resolved brand identity for five clients, three
letterforms and how a typeface can connote certain human
of which are live. The resolutions must be applied across a broad
qualities. Does the client want to look established, high-end
range of media and demonstrate an effective communication of the
and expensive or affordable, hard working and friendly? How
company’s values.
many colours are at your disposal, what mediums can this identity be applied to? You will need to become a mini expert
Consider letter heads, compliment slips, header stamps, business
in the world of each profession and let this feed into the
cards, personalised in-voices and envelopes, vehicle graphics and
development of your design strategy. Also consider how you
company uniform.
liaise with each client and respond to their wants/needs. How will you interact and develop your design in response to client led demands?
Target Audience
Deliverables
Each business will be unique and therefore have varying target
5x identity design appropriated across a range of media.
audiences. You will need to research and get into the mindset
3 to 6x A2 Presentation boards articulating the selected research
of your client and understand what they are trying to achieve.
development, resolution and contextualisation of your work.
Tone of Voice
Studio Deadline
See individual briefs for each client.
Wednesday 15th December, 2010. (2-3 week brief).
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.