06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
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FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Liam Hine
Blog Address: l-hine0811fmp.blogspot.com Rationale 'Minimalistic & conceptually driven typographic design focusing on high-end print production and distribution technologies.’ In conjunction with this I intend to work with both design led and client led briefs - although the emphasis will be on the design led due to my experience of client led briefs last module. In addition, my design will be geared toward the production of promotional & publication based materials. This will include editorial design. Within this module I want to: 01. Develop a design practice geared toward print process and print based media. 02. Engage with screen-printing, publishing and layout. 03. Approach each brief conceptually and enjoy the process through selecting subject matter that interests me. 04. Collaborate with other designers on the course and potentially individuals within the industry. 05. Position myself so that after this year I can work in an agency and develop freelance work alongside a job. 06. Significantly increase my knowledge in typography and typographic theory. 07. Have a structured and more efficient routine. This was my downfall last module
Subjects / Themes DESIGN & THEORETICAL 01. Sustainability in high-end print and distribution technologies 02. Language theory, grammar and regional dialect 03. Minimalism (Legibility/Readability & Clarity through this) 04. Swiss design 05. Scale and format LEISURELY 06. Drumming 07. Male fashion 08. Annoyances 09. Computer gaming and its impact on culture
Design Disciplines / Creative Development 01. Typography 02. High-end print 03. Screen-printing 04. Grid systems 05. Layout 06. Experimental publication
Practical Skills / Workshops – what, why and when? 01. Advanced workshops on: InDesign and Quark Express 02. Screen-printing techniques 03. Grid systems 04. Print finish: Foil, emboss/deboss and spot varnish etc.
Brief 1: ISTD: Mutton Quad
Deadline
Rationale: ‘A typographic investigation of good food with a focus on high-end print for branding and promo.’ Aims of the brief: 01. Complete a competition brief 02. Cross media promotion; appropriating artwork for a range of distribution methods. 03. Work with pure typography for the layout of promotional materials. 04. Produce work for an interactive environment / context. 05. Work with pure typography to create logotypes and make links to dissertation.
Brief 2: Regional Dialects
Deadline
Rationale: ‘A screen-printed investigation of identity with a focus on language theory and regional dialects.’ Aims of the brief: 01. Solely engage with the screen-printing process. 02. Work on a conceptual subject matter that appeals to me. 03. Potential to sell work at Leeds Book Fair (March 2011). 04. Have fun and aim for quick turn-around. 05. Cross media promotion; appropriating artwork for digital distribution.
Brief 3: Yearbook
Deadline
Rationale: ‘A layout driven investigation of high-end print for publication with a focus on distribution and promo.’ Aims of the brief: 01. To produce a publication / book. 02. Work with live clients and experience the environment of client led design. 03. Engage with professional printers and bookbinders in order to gain experience of the industry. 04. Have a piece of work professionally printed and distributed. 05. Work as part of a collaborative.
Brief 4: End of Year Show Promotion
Deadline
Rationale: ‘A conceptual investigation of promo with a focus on high-end print for interactive spaces.’ Aims of the brief: 01. Work with live clients and experience the environment of client led design. 02. Produce work for a real event and a real interactive context. 03. Engage with professional printers and bookbinders in order to gain experience of the industry. 04. Cross media promotion; appropriating artwork for stationery and digital distribution. 05. Work as part of a collaborative.
Brief 5: Others under consideration
Deadline
Rationale: 01. Annoyances ‘A typographic investigation of annoyances with a focus on sustainable high-end print’ 02. Royal Mail Postage Stamps ‘Celebrate the idea of 'firsts' and create stamps that inspire the nation whilst instilling national pride’ ‘Celebrate the influence of British fashion in a visually exciting way that would be a joy to use on post’ 03. ISTD: Fakery ‘A typographic investigation of fakery with a focus on sustainable high-end print’ 04. Garry Barker Publication ‘A typographic investigation of an artist’s exhibition with a focus on experimental publication’
Contextual references / Designers / Studios / Companies (specific) 01. Bibliotheque 02. Consult 03. Generation Press 04. NB Studio 05. North Design 06. Pentagram 07. SEA 08. Spin
RESEARCH ACTIVITY: Visit Generation Press
Deadline
Details: Visit Generation Press in order to discuss sustainability in high-end print. This includes paper stocks, inks and the distribution technologies involved in the overall print process.
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BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Referenced)
MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? 1
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