06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Liam Hine
Blog Address: l-hine0811fmp.blogspot.com Rationale 'Minimalist & conceptually driven typographic design focusing on high-end print production and distribution technologies.’ In conjunction with this I intend to work with both design led and client led briefs - although the emphasis will be on the design led due to my experience of client led briefs last module. In addition, my design will be geared toward the production of promotional & publication based materials. This will include editorial design. Within this module I want to: 01. Develop a design practice geared toward print process and print based media. 02. Engage with screen-printing, publishing and layout. 03. Approach each brief conceptually and enjoy the process through selecting subject matter that interests me. 04. Collaborate with other designers on the course and potentially individuals within the industry. 05. Position myself so that after this year I can work in an agency and develop freelance work alongside a job. 06. Significantly increase my knowledge in typography and typographic theory. 07. Have a structured and more efficient routine. This was my downfall last module.
Subjects / Themes DESIGN & THEORETICAL 01. Sustainability: can high-end print processes be sustainable? 02. Sustainability: can print distribution technologies be sustainable? 03. The role of typography in identity: can a typeface convey human emotion? 04. Language theory: do regional dialects help to establish our identity? 05. Minimalism: to what extent can legibility, readability and clarity be achieved through this? 06. Swiss design: an investigation into how effective Swiss design is in communicating a message / solving a problem. 07. Experimental format (publication): form follows function, or does it? What is more important within publication and editorial design - the physical interaction or visual interaction? Why? 08. Scale: how does this impact upon the clarity of the intended message and what is appropriate for any given scale? LEISURELY 09. Music genres: subcultures within the music industry and how we convey our identity through them. 10. Male fashion: to what extent do we identify with people through the things that we wear? 11. Annoyances: a day-by-day investigation into what things I consider annoying. 12. Do computer games really impact on a child’s thought process / behavioural patterns?
Design Disciplines / Creative Development 01. Typography: using typography as a means to convey human emotion for identity. Also as a vehicle to deliver an idea or communicate a message in a minimal, legible and concise manner. 02. High-end print: exploring design in preparation for high-end print processes. How do these processes add value to a product/piece of design and how do they help to achieve the communication of an idea / message. How do people interact with the tactile qualities of high-end print finish? 03. Screen-printing: The limitations of design for manual print. Exploring how people interact with the tactile qualities print, especially within limited edition. 04. Grid systems: Implementing different grid systems and grid theories in order to‌ 05. Layout: Explore how experimental layout can maintain clarity and a clear delivery of message. 06. Experimental publication: The physical interaction of a publication against the visual interaction. Exploring which is more important and how they can work together to deliver a clear message or solve a problem.
Practical Skills / Workshops – what, why and when? 01. Advanced workshops on: InDesign and Quark Express in order become more competent in experimental layout and design for comprehensive publication. 02. Screen-printing: workshops to explore and improve techniques in manual print processes. This will improve quality and work rate / efficiency. My interests also sit within limited edition and peoples desire for it. 03. Grid systems: an understanding of fundamental and complex grid systems will allow for a comprehensive investigation into experimental layout for publication design. 04. Print finish: preparing design for print process within the industry and understanding how this is done effectively and efficiently. Also, how can high-end print finish be sustainable and a viable option considering the current climate we are in both ethically and financially. 05. Delivery/Distribution: what are the most effective methods of distribution for print based design. How are they sustainable and affordable? What methods are actually available and most appropriate given different contexts?
Brief 1: ISTD: Mutton Quad
Deadline
Rationale: ‘A typographic investigation of good food with a focus on high-end print for branding and promo.’ Aims of the brief: 01. Complete a competition brief 02. Cross media promotion; appropriating artwork for a range of distribution methods. 03. Work with pure typography for the layout of promotional materials. 04. Produce work for an interactive environment / context. 05. Work with pure typography to create logotypes and make links to dissertation.
Brief 2: Regional Dialects
Deadline
Rationale: ‘A screen-printed investigation of identity with a focus on language theory and regional dialects.’ Aims of the brief: 01. Solely engage with the screen-printing process. 02. Work on a conceptual subject matter that appeals to me. 03. Potential to sell work at Leeds Book Fair (March 2011). 04. Have fun and aim for quick turn-around. 05. Cross media promotion; appropriating artwork for digital distribution.
Brief 3: Yearbook
Deadline
Rationale: ‘A layout driven investigation of high-end print for publication with a focus on distribution and promo.’ Aims of the brief: 01. To produce a publication / book. 02. Work with live clients and experience the environment of client led design. 03. Engage with professional printers and bookbinders in order to gain experience of the industry. 04. Have a piece of work professionally printed and distributed. 05. Work as part of a collaborative.
Brief 4: End of Year Show Promotion
Deadline
Rationale: ‘A conceptual investigation of promo with a focus on high-end print for interactive spaces.’ Aims of the brief: 01. Work with live clients and experience the environment of client led design. 02. Produce work for a real event and a real interactive context. 03. Engage with professional printers and bookbinders in order to gain experience of the industry. 04. Cross media promotion; appropriating artwork for stationery and digital distribution. 05. Work as part of a collaborative.
Brief 5: Others under consideration
Deadline
Rationale: 01. Annoyances ‘A typographic investigation of annoyances with a focus on sustainable high-end print’ 02. Royal Mail Postage Stamps ‘Celebrate the idea of 'firsts' and create stamps that inspire the nation whilst instilling national pride’ ‘Celebrate the influence of British fashion in a visually exciting way that would be a joy to use on post’ 03. ISTD: Fakery ‘A typographic investigation of fakery with a focus on sustainable high-end print’ 04. Garry Barker Publication ‘A typographic investigation of an artist’s exhibition with a focus on experimental publication’ 05. 5x Branding & Identities ‘A typographic investigation of how identity can be conveyed through pure type design’ 06. Belt Up Lad Application ‘A contextual application of type design with a focus on cultural issues such as the NSPCC campaigns’
Contextual references / Designers / Studios / Companies (specific) 01. Bibliotheque 02. Consult 03. Generation Press 04. NB Studio 05. North Design 06. Pentagram 07. SEA 08. Spin 09. Thompson Brand Partners
RESEARCH ACTIVITY: Visit Generation Press
Deadline Reading Week
Details: Visit Generation Press in order to discuss sustainability in high-end print. This includes paper stocks, inks and the distribution technologies involved in the overall print process.
RESEARCH ACTIVITY: Visit Spin
Deadline Confirmed
Details: Visit Spin in order to discuss sustainability in high-end print and distribution technologies. Also discuss the implications of form following function in regards to experimental publication design.
RESEARCH ACTIVITY: Visit Thompson Brand Partners
Deadline Confirmed
Details: Visit Thompson Brand Partners to discuss the role of design in branding and how we convey our identity through consumer behaviour.
RESEARCH ACTIVITY: Visit The Consult
Deadline Reading Week
Details: Visit The Consult in order to discuss sustainability in high-end print and distribution technologies. Also discuss the implications of form following function in regards to experimental publication design.
RESEARCH ACTIVITY: Details:
Deadline
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Referenced)
MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? 1
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Deadline