Strategic brief / research report
Blind people-friendly fitness spaces
Introduction Background
Place Australia would have to be one of the most health-focused countries on the planet, they tend to spend more time outdoors, but also the fitness culture is popular. In Australia, the gyms and fitness centers industry has grown strongly over the past five years. According to IBIS World, the average Gyms and Fitness Centers industry growth from 2014 to 2019 was 5.7%. In addition, Membership numbers are projected to continue, increasing over the next five years, due to population growth and rising health consciousness. (“Gyms and Fitness Centres in Australia – Market Research Report,” 2019)
BtB People Process Place, Assignment 3, Minjie Liang, 1010618
People It is estimated that there are over 575,000 people who are currently blind or have vision loss living in Australia, projected to grow to over 800,000 by 2020. This rapid increase is due to the aging population and the fact that the risk of eye disease increases three fold over the age of 40. (Gordon Duff, August 2015). The client of this strategic brief is Melbourne City Baths, and the main users would be blind people from BSRV community (Blind Sports&Recreation Victoria community). The methodology conducted for this brief uses a selected site within Melbourne, Victoria for context analysis.
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Process Melbourne City Baths is a renowned sports center not only due to its long history but also its important location. In this sense, the high recognition and high-profile of Melbourne City Baths can show the society and its peer competition a good sample. Apart from that, since it belongs to the city of Melbourne, the local government authority, which allows it to has more collaborative opportunities with other charity organizations. This collaborative managing model can be promoted and adapted to other fitness centers in Melbourne.
