OUTCOME PLAN

OUTCOME

The final outcome of my project will be a digital magazine to promote my 360 campaign. I decided this will be a good way to keep my campaign interactive and therefore will target my consumer well. My campaign will be able to be easily accessed on mobile devices and will also include links to my social media campaign.

I also plan to create a social media campaign in order to promote my work. I will use Instagram to create my social media campaign. This will allow my audience to feel connected with my brand and it will also create a sense of community. Included in my social media campaign will be video content in the form of reels and stories. As well as using Instagram to publish video content I will also experiment with creating TikTok content. Through my research I have found that video content is extremely successful in attracting younger consumers such as generation alpha. Studies are constantly showing how the amount of people watching videos on social media is. These short videos keep people’s attention, with generation alpha having an even shorter attention span this will be very important.

Other ways of promoting my campaign will be the launch night and the exhibition in Chester. The launch night is a good opportunity for the public to physically see my work. I will present large images which best represent my campaign. as well as this I could also create a QR which will take people straight to my social media platform.

In terms of the execution of my campaign I will be mainly involved in the directing and overseeing of the project. I plan to collaborate or hire a photographer to ensure my end product is high quality and looks professional. As for models for my content of video and imagery, I plan on using female models in order to deliver the message of equality and inclusivity for females in the streetwear market. If possible I will try to use multi-cultural models in order to represent the social consciousness aspect of my brand. This will also demonstrate that my campaign understands Generation Alpha’s values on inclusivity as I have previously learnt they are the most diverse generation yet. I will style the models myself using clothing which represents my brand and market level. I will use iconic streetwear pieces so that my styling is kept within the overall luxury streetwear market reference. I understand that there might be some small constings in order to produce my campaign, but I will do my best to make it as cost efficient as I can.

For my location I will need to consider what will work best for the messages I aim to convey. I plan on shooting in both an indoor studio as well as a city location which will create an industrial environment.

SOCIAL MEDIA PAGE MOCKUP