CONCLUSION

To conclude, I am pleased with my 360 campaign and the strategy I have created to get to my final product. I have been able to clearly demonstrate the journey of how I have reached my final idea through research and analysis. I have been able to find a gap in the luxury streetwear market and target Generation Alpha. The aim of my 360 campaign is to highlight the gap in the luxury streetwear market for womenswear. My 360 campaign will focus on the message of acceptance and diversity.

My messages will be shared through a social media campaign and various platforms to create a digital space for Generation Alpha and create a sense of community. My social media campaign will align with Generation Alpha consumers as they are digital natives and have not known a world without social media. My research has helped me to understand my consumers and market level and ways in which I can future proof my brand.

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