INTRODUCTION

This book will focus on how I have created a 360 campaign strategy and idea based on my findings from my ‘brand me’ report. Following on from my brand me findings, I will be creating work which fits the streetwear accessible luxury market. My work will represent a structured and contemporary presence. Throughout this book I have discussed how my research and influences helped me to find a gap in the market to produce a 360 campaign. I have demonstrated a clear understanding of what my brand stands for and the reasonings behind my brand messages and values. The aim of my 360 campaign is to highlight the gap in the luxury streetwear market for womenswear. My 360 campaign will focus on the message of acceptance and diversity. I have outlined the journey I plan to take in order to reach my finished product.