INTRODUCTION Social media has become a vital tool in marketing and communications for many people. It is key to consider the future of social media in the context of consumer behaviour and marketing. Just like other forms of marketing, the social media industry is changing at a quick pace. This means it is important for brands to keep up with the latest social media trends. This report will consist of me researching where I believe the future of social media lies when considering marketing-related topics and issues in the industry which may influence Generation Alpha. As most young adults have grown through some of their most pivotal years in the digital era they are able to understand what is important through social media platforms and various social media influencers. As well as being an exceptional marketing tool, social media has played a huge part in giving young people voices to express their opinions and beliefs. Throughout this report I will research different forms of social media strategies and technologies, as well as where I see the future of the industry going. Social media is constantly changing due to the continual innovation taking place on both the technology side and also the consumer side. I will conduct a questionnaire in order to get a variety of opinions from the public as to how they feel about the topic.
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