Business Branding vs. Personal Branding: Which is the Best Option?
Content Introduction Business branding Personal branding
Business branding vs personal branding Conclusion
INTRODUCTION If you are an entrepreneur working on launching a business, you may wonder whether it is best for you to build your company using business branding or personal branding.
BUSINESS BRANDING A business brand is built around an identity you create for your business and is independent of your personal name. A major con associated with business brands is that they allow for less flexibility as compared with personal brands.
PERSONAL BRANDING A personal brand is built around you personally and your name and your business name will be one and the same. Personal brands also are great launch pads for other business endeavors opening the door for speaking opportunities and other entrepreneurial goals
BUSINESS BRANDING VS PERSONAL BRANDING Personal brands tend to be easier to create given all the tools that are available to us online like social media and personal website and logo design package. Business brands are also easier to sell when compared to personal brands.
CONCLUSION Although choosing to build a personal brand or a business brand may be a personal decision for you to make, for most it will come down to what type of business they are trying to promote. Building a brand takes hard work, the effort you make to establish the identity of your company will give you a better sense of who you are.