Content Introduction Wellness trend Change in fashion Establishing a voice How to stand out on the grocery store shelves Creating compelling visuals
Introduction If you work in the field of design and branding, you know how important it is to be on top of the latest trends. Five Brand Design Trends to Look Forward to in 2019 are Wellness trend; Change in fashion, establishing a voice, how to stand out on the grocery store shelves, and creating compelling visuals.
Wellness trend For the past 10 years or so, brands have tried to appeal to us on a healthier level Whether healthy or not, these brands use natural packaging design, neutral colors, heroed ingredients, quirky copy and soft claims to make consumers feel they are making a healthy choice when buying the product
HEADING1-A CHANGE IN FASHION Fashion brands have been known to exude their high end looks into nearly everything they do, and branding is no exception However, recently, these brands seem to be taking a turn favouring a bold impact of more generic brand identities
ESTABLISHING A VOICE Every brand has a certain voice. In order to have your brand stand out it’s important to keep your voice strong rather than get lost in the shuffle Be sure your brand identity comes across in everything you do and don’t be swayed by public opinion which could change tomorrow
HOW TO STAND OUT ON THE GROCERY STORE SHELVES The internet is so prevalent; many people come to a shop knowing exactly what they will buy before they buy it Therefore, the creative design packaging and labels that brands choose to use are no longer as strong of a selling point as they used to be
CREATING COMPELLING VISUALS With the advent of compelling images available on social media, it is harder to compete in a visual world Brands need to be thinking out of the box to make a product that really stands out and, more than anything, appears desirable to their customer base