Is Branding Still Important in the Age of the Internet?
Context
Introduction
The Age of Internet
Branding
How to implement Branding
Take Away
Introduction
At the age of internet, gives a brave new world where communication is so convenient and it seems like a dream for branding and advertising, an opportunity for companies to directly connect with potential consumers.
However, this reach of social media has proven to be a double-edged sword for many.
Ineffective branding can prove to make some brands less significant if they cannot connect to consumers on a cultural level.
Branding
Branding is used to create a significant presence in the market for the purpose of attracting customers and converting them to loyal consumers.
The process involved in creating an exceptional name and image for a product in the consumers' mind can be accomplished through advertising campaigns with a consistent theme among other strategies.
It is imperative that branding follows current culture, what's hot, what's now, what's trending today is the real question. Branding must be aimed toward what is in the now, what is the average consumer looking at TODAY. And that’s where the internet and Branding meets.
The Age of Internet
In Today's world of advertising is nothing like it was even a couple of years ago.
Once upon a time, cultural competition was limited. There were only three major channels on the television and movies were distributed through local movie theaters.
Magazines were restricted to what you might find on drug store shelves.
Today, there are cable networks, DVRs and internet which makes it easier for people to escape branding.
How to implement Branding
To really make yourself noticed(branding), you need to create a voice which will relate across many channels. To successfully do this, you might want to ask yourself a series of questions. What Is the Essence of Your Brand? Who is Your Audience? What Are Your Strengths? Who Is Responding? What Are Your Company Goals?
Take Away
Creating a consistent online voice to your customers is the key behind meaningful branding. But it doesn’t happen overnight.
It needs to be created over time and strategy is important. Companies will need a team behind them to make sure their Branding is successful and that they are presenting a well thought out package to their customers.
California’s branding and graphic design team, Lien Design can help your company stand out in this world of entertainment overload. They will make sure you are communicating successfully with your customers and they will be there to track your progress every step of the way.