Raising Brand Awareness at Your Gala Event
TOPIC OUTLINE
Steps for increasing brand awareness Website Landing Page Invitation Venue signage Dais Card or Podium Sign Brochure and Swag bags Conclusion
Steps for increasing brand awareness Including the right visual images will be an important part of enforcing your message and making your brand recognizable. A gala is a great opportunity to promote your brand. Be sure to do so loud and proud with a web page, invitations, plenty of signage and souvenirs.
INVITATION
It all starts with an invitation. Whether you are planning on handing out physical invitations or are inviting people digitally, be sure to create an invitation that includes your company logo and also looks festive and professional.
WEBSITE LANDING PAGE
When you put together a major event, it’s a good idea to create some sort of online representation. This can be an event page on Facebook or an entire web site devoted to the event.
Venue signage When it comes to decorating your venue, you will want to include images which will serve as constant reminders of your brand to your guests. This includes entry signs, banners, and pop up banners for table clothes, decorations, table signs, active signage and more
DAIS CARD OR PODIUM SIGN
When speakers come up to speak, they will be the focal point of your event. Be sure to draw attention to your brand by including a podium sign or dais card which will remind everyone of the brand behind the event. BECAUSE
ARTISTS
NEED
COLLABORATE
TOO!
TO
Brochure and Swag bags A program or brochure is a great way to remind everyone of what’s going on during the event. It will also be a souvenir of the day. Be sure to include brand images here as well. Swag bags are a great way to give out promotional items that will serve as mementos of the event and raise brand awareness.
Conclusion Whatever path you choose, be sure to use design and branding to include a company image, details of your event and data for your marketing and advertising efforts.