INTRODUCTION

Luxury, elegance and comfort. These are words that come to mind when thinking of LIFE Outdoor Living, a brand that provides reliable and high quality outdoor furniture designed in the Netherlands.

It is our mission to extend indoor comfort to outdoor spaces. With over 25 years of experience, we offer an extensive range of outdoor furniture in multiple colours, materials and collections, allowing the customer to personalize any garden or terrace.

Through this guide, we will introduce our internationally proven successful Shopin-Shop concept. Continue reading and discover the many possibilities to start your own Shop-in-Shop with LIFE Outdoor Living.

Next to our regular options to become a LIFE dealer, there is an option to participate in our Shop-in-Shop formula.

In the last few years this formula has proven to be an international success with shops all over Europe. The formula is based on our own experience with our retail chain of over 30+ stores in the Netherlands and Belgium.

It is a comprehensive concept that simplifies selling our beautiful outdoor furniture range. A few of the benefits of starting a Shop-in-Shop, is that LIFE provides everything you need, so that you only need to focus on selling the furniture.

Unlimited stock

As a starter: There is no need to maintain your own stock. We can deliver all furniture you have sold from our central warehouse in the Netherlands. You simply enter your sales directly in our system and they can be delivered within two weeks.

This means you do not have any risk of unsold stock and you do not have your finances stuck in your stock. The only investment you need to make is the furniture to display in your showroom.

Assortment: Mix & Match

Our range and stock for Shop-in-Shop is built on the mix and match principle.

You can create the perfect set conform your customers’ needs by simply selecting the frame, which is available in multiple colours, choosing the cushion of your liking from our wide range of cushions and finish it with one of the table top options. Basically, you can supply the set to your customers wishes.

All elements can be ordered separately. This means you can sell a single element, a small corner set or upgrade it with extensions, inbetweens, side tables, chaises, lounges and so on. The sky is the limit. Do you want to add a dining set, umbrella or tête-à-tête? No problem, it is available in the same colour combinations as well!

Marketing & shop decorations

We take care of the marketing materials, decorations for the showroom and all extra information you may need. We even provide you with a social media package to ensure you have a constant flow of social media posts.

Margin

We are a retail chain as well, so we know the importance of making a living and getting people inspired to sell the furniture. LIFE’s opinion: If it is good for you, then it is good for us. The margins you can, and will make, are better than good. The margins you make with our Shop-in-Shop formula are on the same level as the margins you make when you do all the work and take all the risks mentioned above yourselves.

What more?

Due to our experience gathered in the last two decades with our own shops and the local market, we have some good intel regarding the investments, revenues, costs, locations, salesforce and the accompanying sales figures. Naturally, we can share this information to get you up to speed in no time.

Our 30.000m2 warehouse and head office is located in Roosendaal, the Netherlands. Just between the ports of Rotterdam and Antwerp. This location gives us the flexibility to receive and ship containers through both ports. The inbound containers with new stock from our production units arrive throughout the entire year. Being never out of stock is highly important to us, as our shops are open 12 months a year. We don’t sell other assortments like seasonal decorations, outdoor furniture is our sole business.

This formula makes us different compared to the competition, who stock fixed sets in one or a limited number of colour option. We stock seperate elements, each frame, each cushion and each table top is a different item. By being our Shop-in-Shop partner you can enjoy almost unlimited flexibility to create the perfect set.

To keep it simple, we design the furniture to fit our standard cushion sizes (Medium, Large and XXL) to keep stock manageable.

We are glad to tell you all about the assortment and stock during a tour through our head office, warehouse and one of our showrooms.