COLLECTION

The LIFE collection is designed by our Dutch Concept & Design team, with the recognizable LIFE signature, strong and luxurious designs and materials which are widely accepted and internationally loved. Every year we launch new sets, ranges and additions to existing ranges.

We don’t change too much per season, so you can expect around 20-25% of the assortment to change. It goes without saying we will inform you as our partner in an early stage about the upgrades and changes.

To provide the best customer experience, the floorplan will contain several themes based on colour matches, in which the furniture shows its best features. Floorplans and preferences will always be adapted to the local preferences, so there is no need to worry about that. We would like to show you around in one of our stores or at one of the Shop-inShop partners since this is always hard to only explain on paper.

Your floorplan will be the complete package: including the flooring, signing, picture walls, artificial plants (when needed), cushion displays and the Mix & Match wall. Our Shop-interior designers know what they are doing: create an atmosphere where the customer feels at ease and only thinks “This is what I want at home!”.

Our experience has shown that the minimum dedicated Shop-in-Shop size to ensure successful sales is 300m2. However, we have the best experience with larger showrooms, between 700 and 1000m2. The larger the Shop-inShop, the better the products and the LIFE brand will stand out and you can position yourself as THE SPECIALIST in your area. We are capable to create Shop-in-Shops up to 2000m2 with our collection. If you want to open a new store, we can advise which size fits you best. When you want to add the LIFE Shop-in-Shop to your existing shop, we can also make estimations on costs and profit.