BRAND PROFILE: KIP & CO With Hayley Pannekoecke, Kate Heppell and Alex McCabe
From humble beginnings‌ Kip & Co was founded by two sisters Hayley Pannekoecke and Kate Heppell - and best mate Alex McCabe. In the very beginning - the pre-Kip & Co Days - Hayley and Kate joint-owned a health food store, but when Hayley had her first child the three got together and decided to seek a more creative venture. A plethora of business ideas were thrown around until, after spying a gap in the market, they landed on bedding. Since then (over 8 years!), the brand has grown, changed and developed as the trio have done the same. Welcoming kids and expanding families revealed yet more opportunities and helped to evolve Kip & Co into the brand we know and love today. They have since introduced a kid’s range including apparel, rompers and bedding, tableware, bathware - and even a pet collection too! 24 THE GOODS
