BUSINESS
HEALTH CHECK
With Fiona Killackey from My Daily Business Coach
When was the last time you felt clear about the direction of your business? It may have been just a few months ago, or perhaps clarity for you is something you have always struggled with as a small biz owner. Business expert and author of the new book, Passion. Purpose. Profit, Fiona Killackey explores what to look for and where you can pivot.
One thing that can help is to look at the things we can control and to conduct a quick health check on your business. This doesn’t have to take long. Rather, this is a way to take stock of where you’re at right now, to bring to the surface ideas and innovations that may be bubbling away.
“Clarity can be difficult to find, especially when you are so close to everything in your business. Yet having a clear and strong foundation like many long-term successful businesses are built on is key. From understanding your ideal audience through to analysing the best marketing channels for your offerings, clarity brings with it confidence in action,” says Fiona.
What does your business look like six months from now? Allowing yourself the space to really consider these questions can be the start of moving from a chaotic state of mind to one of clarity. Use these steps as a guide.
“Right now, small business owners around the world are struggling to find a clear path forward. I have witnessed a full spectrum of emotions, from excitement at the unity and innovation coming forth, to those exhausted by the lack of end date and the collective grief that’s happening globally. There is no “right” or “wrong” way to be feeling or reacting right now.” 34 THE GOODS
