BUILDING BRAND BUSINESS
AND
W i t h Fi o n a K e o g h f r o m Th e Life St yle E dit
Remember the day you opened your doors or officially launched your brand new business for the very first time? When you took charge of your own destiny; no more answering to someone else or spending time making money for someone else. It was the day you started doing something for you, your family and something that fed your own passion. You were no doubt buzzing, elevated and bursting with pride.
sure they commit to a purchase and better still, come back time and time again?
Well, hold on to that and remember that day because THAT is the feeling you want to have every day in your business. In reality however, building and growing a business and a brand is tough. After all the preparation of setting yourself up for success - from registering a business name, securing your location, collecting all the tools of the trade - how do you get people to notice you? How can you make
There are over 2.2 million small to medium business owners in this country employing another five million people, it’s the biggest sector by far. “But running a small business can be stressful, lonely and daunting. You need to offer your customers what they want, whilst still being true to the soul of your business,” Fiona suggests.
46 THE GOODS
“Your goal each and every day should be to ensure that every interaction people have with your brand leaves your customer saying “I want more of this in my life,” says Fiona Keogh, Brand, PR and Social Director at The Life Style Edit.
