2016 Annual Report Skylar, Heart Recipient
Jake, Tissue Recipient
“I wondered why someone didn’t do something. Then I realized I am someone...” - Anonymous.
At the close of 2016, more than 9.2 million Floridians have chosen to be the somebody who does something about the more than 5,600 Florida residents – 118,000 in the United States – who are awaiting a life-saving organ transplant, and to give hope to hundreds of thousands more in need of tissue and cornea transplants annually. They have chosen to Donate Life by joining Florida’s Joshua Abbott Organ and Tissue Donor Registry. More than 622,749 donation decisions were registered this year alone. Each registration is a legally binding decision, which could result in organ transplantation for as many as eight people, and tissue and cornea transplantation for dozens more. Donate Life Florida (DLF) is a coalition of organ, tissue and eye recovery programs in Florida and other individuals and organizations sharing an interest in life-saving and life-enhancing donation and transplantation. DLF operates as a collaborative team comprised of Florida’s organ, tissue and eye recovery programs. Funds allocated to DLF through our contract with the Agency for Health Care Administration (AHCA) are derived through voluntary contributions, not tax payer dollars. We also rely on membership dues and private contributions to fund the outreach activities and programs not directly related to the registry. This 2016 Annual Report to the community highlights the DLF accomplishments through our partnerships with the Department of Highway Safety and Motor Vehicles and AHCA, as well as county tax collectors, business and hospital partners and the community at large. It is a privilege and honor to serve Florida’s donation and transplant community, for it is the patients in need who provide the motivation – and the generous organ, tissue and eye donors who provide precious gifts of life.
Erin Morton , APR , CPRC Chairman
Christopher Carroll , APR , CPRC
Executive Director
DONATE LIFE FLORIDA
The Joshua Abbott Organ and Tissue Donor Registry is the face of donation in Florida, with Donate Life Florida members serving as the agents of donor designation promotion throughout the state. The registry allows Floridians the convenience of registering online and indicating how they “heard about us” by selecting options such as through a college or high school campaign or from the media. This custom reporting utility enables us to run activity reports to help determine whether outreach efforts are generating the desired outcome of increasing registrations. In addition to housing the registry, our website is the premier source of donation-related information and education in Florida. Visitors can learn the facts about donation, read heart-warming testimonials, find contacts, and resources and make monetary donations to help support the registry. As a member of the national Donor Designation Collaborative, Donate Life Florida works closely with other states on registry-related initiatives, and stays abreast of new technology and innovations that could enhance Florida’s registry and allow it to remain one of the best registries in America. In 2016, the registry continued to hold its place as the second largest registry in the country, behind only California. At the end of the year, more than 9,211,694 Floridians had declared their wishes by registering as organ, eye and tissue donors. This represents a 79.49 percent increase since July 2009 when the new registry was launched, and a 6.7 percent increase in 2016 compared to the 8,588,945 registrants at the end of 2015.
THE REGISTRY Of those 2016 enrollees: • Eighty-eight percent enrolled through the Tax Collector or Department of Highway Safety and Motor Vehicles offices, with twelve percent enrolling through the online and mobile applications. In 2016, 14,672 enrolled through the web site, 457 were enrolled through the donor program-initiated smart phone application, and 4,394 were enrolled by accessing the website through their mobile devices. 76,404 were added through the National Registry that was created by Donate Life American and is supported through the Apple iPhone iOS10 Health application. • Fifty-four percent of the enrollees were female; 46 percent were male. Eighteen percent of the enrollees were 18 years old or younger; 35 percent were between 19 and 35; 21 percent were between 36 and 55; and 9 percent are older than 65. • Of those specifying ethnicity, 446,735 of the enrollees were white; 191,381 percent were Hispanic; 74,578 were Black, 18,297 of the enrollees were Asian, and 20,295 were American-Indian, Pacific-Islander or other.
In September 2016, AppleŽ and Donate Life America brought the donor registration process to our fingertips. iOS 10, the biggest release ever of the world’s most advanced mobile operating system, became available. iOS 10 allows iPhone users to register their decision to be an organ, eye and tissue donor directly in the Medical ID tab within the iPhone Health app. Through a simple sign up process, iPhone users can now learn more and take action with just a few taps. All registrations submitted from iPhone are sent directly to the National Donate Life Registry managed by Donate Life America. The ability to quickly and easily become a nationally-registered donor will enable people to carry their decision with them wherever they go. Donor registration through the Medical ID tab of the Health app also provides the option to easily share your donation decision with family and friends via text, email, Facebook, or Twitter.
COMMUNITY PRESENCE
April is National Donate Life Month! This year, Floridians across the state showed their support for organ and tissue donation on April 15 for the fifth annual National Blue & Green Day! The sixth annual National Blue & Green Day will be observed on Friday, April 21, 2017. Pictured: Blue & Green Day participants sent Donate Life Florida their photos to show their support for organ, eye and tissue donation. What a great looking group!
Sophia, Heart Recipient
Approximately 88 percent of people who enroll on Florida’s donor registry do so while obtaining or renewing a driver license. Even with the convenience of online registrations, DLF knows our most important partners are Florida’s Department of Highway Safety and Motor Vehicles (DHSMV) and county tax collectors throughout Florida. DLF continued to enhance partnerships with individual county tax collectors and their staff by attending and presenting at the Florida Tax Collectors Save lives! Say "Yes!" 2016 Statewide Organ Donor Registration Rates Association’s spring and fall conferences. These (Among driver license customers who completed in-office transactions) opportunities helped to recognize those offices that are integrating the Donate Life message into their daily activities, as well as share best practices from around the state for increasing donor registration rates among driver license customers.
GOAL: ≥ 50%
Excellent
60% - 69%
Good
50% - 59%
Making Progess Needs work
30% - 49% < 30%
Donor Designation Rate (DDR): The percentage of customers who say "yes" when asked, "Do you want to be an organ donor?" during a driver license transaction.
Driver license-issuing offices participated in our April “Donate Life Challenge,” in which offices compete to have the greatest donor designation rate across the state. This exciting initiative has actually expanded to a yearround effort, as more offices recognize the importance of asking “Would you like to be an organ donor?” In 2016, many DHSMV and tax collector offices have altered the question to showcase the difference that’s made with every “yes.” For example, some offices are now asking, “Would you like to be a hero and join Florida’s organ and tissue donor registry?” DHSMV and tax collector office partners received monthly updates regarding their donor registration rates compared to other driver license offices statewide.
Statewide Driver License DDR
Jan-16 47%
Feb-16 49%
Mar-16 49%
Apr-16 50%
May-16 50%
Jun-16 51%
Jul-16 51%
Aug-16 51%
Sep-16 49%
Oct-16 50%
Nov-16 49%
Dec-16 49%
YTD 50%
County Walton St Johns Nassau Santa Rosa Okaloosa Wakulla Lafayette Sumter Clay Gulf Charlotte Citrus Bay Brevard Pinellas Highlands Escambia Sarasota Levy Martin Bradford Manatee Monroe Pasco Lee Hernando Marion Flagler Indian River Collier Columbia Alachua Leon Putnam Dixie Polk Hillsborough Seminole Desoto Suwannee Okeechobee Hardee St. Lucie Washington Lake Duval Hendry Holmes Calhoun Osceola Union Liberty Baker Orange Hamilton Jefferson Taylor Madison Jackson Palm Beach Gadsden Tax Collector Office DDR
Jan-16 70% 69% 68% 67% 66% 60% 73% 66% 61% 63% 62% 61% 61% 59% 59% 59% 60% 58% 56% 61% 55% 58% 50% 58% 55% 57% 56% 58% 57% 54% 53% 57% 55% 57% 62% 54% 54% 54% 57% 55% 51% 49% 50% 55% 51% 51% 48% 51% 41% 49% 45% 54% 52% 44% 44% 47% 44% 46% 44% 32% 38% 53%
Feb-16 69% 68% 67% 67% 66% 63% 70% 66% 63% 63% 60% 63% 60% 59% 59% 58% 58% 59% 59% 59% 58% 57% 58% 57% 56% 57% 56% 57% 56% 58% 56% 56% 55% 54% 63% 54% 55% 53% 58% 53% 52% 48% 51% 53% 50% 51% 53% 52% 53% 50% 48% 57% 47% 46% 51% 46% 44% 42% 44% 37% 32% 54%
Mar-16 69% 69% 67% 66% 67% 65% 60% 61% 64% 61% 60% 63% 60% 59% 60% 60% 59% 59% 58% 59% 58% 58% 58% 57% 57% 59% 58% 56% 55% 56% 60% 55% 57% 56% 51% 55% 54% 54% 53% 57% 53% 54% 53% 51% 49% 51% 49% 54% 49% 52% 43% 49% 51% 48% 47% 42% 40% 45% 45% 37% 31% 54%
Apr-16 71% 70% 67% 67% 66% 66% 61% 63% 63% 63% 62% 61% 61% 61% 60% 63% 60% 60% 58% 57% 60% 58% 60% 59% 59% 58% 58% 57% 54% 57% 56% 56% 56% 56% 58% 56% 55% 55% 56% 57% 53% 53% 54% 51% 52% 51% 49% 44% 47% 50% 52% 45% 46% 49% 48% 48% 50% 43% 44% 38% 34% 55%
Florida Tax Collector Offices May-16 Jun-16 Jul-16 70% 69% 69% 70% 71% 70% 69% 70% 68% 67% 70% 68% 68% 70% 68% 67% 63% 65% 65% 69% 66% 64% 65% 66% 64% 63% 64% 64% 63% 64% 63% 62% 64% 64% 62% 61% 60% 61% 63% 60% 61% 62% 60% 61% 62% 57% 61% 61% 61% 61% 59% 60% 60% 60% 57% 58% 63% 60% 60% 60% 58% 60% 60% 60% 58% 60% 56% 60% 59% 58% 59% 59% 58% 58% 59% 58% 57% 59% 58% 60% 58% 57% 58% 61% 57% 58% 58% 57% 57% 58% 61% 58% 58% 58% 59% 56% 56% 57% 57% 55% 58% 56% 49% 66% 55% 56% 57% 56% 55% 55% 55% 55% 56% 55% 56% 57% 56% 55% 53% 50% 51% 55% 56% 49% 58% 55% 55% 53% 52% 52% 57% 53% 50% 53% 52% 52% 52% 52% 50% 51% 57% 52% 44% 60% 49% 58% 48% 51% 52% 51% 49% 53% 51% 49% 51% 59% 51% 49% 47% 48% 49% 49% 39% 43% 53% 55% 46% 47% 53% 45% 50% 55% 50% 45% 45% 48% 41% 38% 39% 38% 35% 36% 40% 56% 56% 56%
Aug-16 72% 69% 70% 67% 67% 67% 63% 66% 63% 63% 63% 60% 60% 61% 61% 64% 61% 61% 62% 60% 60% 59% 58% 59% 59% 58% 58% 58% 57% 56% 57% 59% 58% 60% 59% 57% 56% 55% 53% 60% 53% 56% 53% 58% 53% 53% 55% 50% 55% 51% 50% 50% 50% 49% 44% 46% 46% 45% 49% 39% 39% 56%
Sep-16 70% 68% 65% 66% 67% 60% 53% 62% 63% 59% 62% 61% 59% 60% 60% 59% 62% 59% 55% 58% 62% 57% 59% 57% 58% 59% 57% 57% 57% 57% 57% 55% 55% 55% 48% 54% 54% 54% 53% 51% 51% 56% 51% 51% 53% 51% 49% 49% 55% 50% 52% 39% 45% 48% 54% 51% 42% 42% 44% 38% 40% 55%
Oct-16 70% 68% 67% 67% 66% 64% 62% 61% 63% 60% 60% 58% 60% 59% 60% 58% 59% 60% 61% 58% 59% 59% 61% 57% 58% 57% 58% 57% 56% 56% 54% 54% 55% 55% 49% 55% 54% 53% 54% 49% 56% 51% 53% 52% 54% 51% 49% 51% 46% 50% 50% 58% 47% 47% 52% 35% 48% 44% 40% 37% 39% 55%
Nov-16 68% 69% 67% 67% 65% 66% 65% 64% 63% 58% 61% 61% 60% 61% 60% 59% 58% 59% 59% 59% 57% 59% 60% 57% 56% 56% 57% 55% 56% 57% 54% 56% 57% 54% 54% 54% 55% 53% 48% 52% 52% 49% 52% 49% 52% 50% 49% 50% 52% 48% 49% 35% 42% 47% 46% 46% 45% 40% 41% 37% 38% 55%
Dec-16 69% 70% 67% 69% 66% 65% 59% 63% 63% 60% 62% 60% 61% 60% 60% 60% 59% 60% 62% 59% 56% 60% 58% 58% 58% 58% 58% 56% 56% 57% 54% 56% 56% 55% 51% 54% 54% 55% 54% 51% 52% 53% 51% 45% 52% 51% 53% 50% 51% 48% 56% 42% 45% 47% 44% 50% 44% 36% 42% 36% 39% 55% 5477%
YTD 70% 69% 68% 67% 67% 64% 64% 64% 63% 62% 62% 61% 61% 60% 60% 60% 60% 60% 59% 59% 58% 58% 58% 58% 58% 58% 58% 57% 57% 57% 56% 56% 56% 56% 55% 55% 55% 54% 54% 53% 53% 53% 52% 52% 52% 51% 51% 51% 50% 50% 50% 49% 48% 47% 47% 46% 46% 44% 44% 37% 37% 55% 53%
DHSMV Site Volusia DHSMV FLOWmobiles Miami-Dade Broward State Issuance (DMV) DDR
Jan-16 56% 43% 33% 28% 33%
Feb-16 56% 27% 34% 31% 35%
Mar-16 56% 43% 36% 31% 36%
Apr-16 56% 48% 37% 33% 37%
Sep-16 55% 31% 34% 33% 36%
Oct-16 55% 50% 34% 32% 35%
Nov-16 55% 44% 33% 32% 35%
Dec-16 55% 45% 34% 31% 35%
YTD 56% 42% 35% 32% 36%
Department of Highway Safety & Motor Vehicles May-16 Jun-16 Jul-16 Aug-16 56% 59% 58% 57% 43% 50% 44% 44% 36% 36% 36% 35% 32% 33% 32% 33% 36% 37% 37% 36%
In 2016: • Year-to-date organ donor registration rate among driver license customers of 50% • Seven of twelve months in 2016 maintained 50% donor designation rate. • Nearly 738,000 first-time driver license donor registrations • 11,668 people registered online and attributed to having heard about donation via “driver license services” • Record high organ donor registration rates and voluntary contributions raised during April 2016 Donate Life Month campaign, “Super Heroes For Life” - raising more than $46,000!
DHSMV & TAX COLLECTORS: VITAL PARTNERS
Pictured: Tax collector offices and state Department of Highway Safety and Motor Vehicle offices from around the state participated in Donate Life activities year round.
HIGH SCHOOL EDUCATION High school students continue to be a critical audience for donor education. As these students work toward becoming more independent, they also are becoming more aware of the society in which they live. DLF hopes to inspire students not only to register to become organ donors when they get their driver licenses, but also to motivate them to encourage others to join the registry. DLF continued to share poignant stories of donors, recipients and those who died waiting with more than 43,340 Florida students. DLFâ&#x20AC;&#x2122;s collective efforts help to provide a foundation for students statewide. Member liaisons work diligently to establish positive relationships with students, teachers and administrators. Goals for the coming year are to increase the number of students who learn about organ and tissue donation and designate their wishes by joining the registry and to engage more campuses in education efforts.
COMMUNICATIONS Donate Life Florida member programs consider increasing registry enrollment among their most important public education goals. All communications, from media outreach to public service announcements to public speaking engagements to health fairs, highlight the Joshua Abbott Organ and Tissue Donor Registry and encourage registry enrollment. DLF continues to capitalize on social media as an education tool. Donate Life Florida has a Facebook page (www.facebook.com/DonateLifeFL) and posts photos, messages, news articles and events that highlight donation and Florida’s registry. In 2016, more than 1,429 individuals who registered or updated their profile online indicated they learned about the registry through media or a social media vehicle - almost three times as many as in 2015. In addition, DLF member organizations share similar information on their social media outlets, allowing the message of Florida’s registry to reach networks of citizens throughout Florida, as well as their friends and family, with just the click of a mouse. Not only do Donate Life Florida and its member organizations distribute information, but DLF invites comments, feedback and messages from people throughout the state who have been touched by donation and transplantation or who have been inspired to register as organ, tissue and eye donors as a result of DLF’s efforts.
Cari, Living Kidney Donor
HIGHER EDUCATION Donate Life Florida has been a long-time sponsor of college campaigns to promote organ, tissue and eye donation. This student-driven initiative encourages peer-to-peer communication about donation and started on the University of Central Florida campus in 1997. The initiative was adopted by Donate Life Florida in 1999 and is active today on nearly ten campuses across the state. Each campus has a designated representative from a Donate Life Florida member organization who serves as the schoolâ&#x20AC;&#x2122;s professional liaison. Student directors and volunteers rally campus support through special events, news articles, presentations and ongoing promotion with the guidance of their professional liaison. Donate Life Florida continues to encourage more information sharing and increased accountability and camaraderie among the campus teams. Throughout 2016, the Higher Education program educated, inspired and trained teams so students could spread the word and educate their peers. Each individual campus team set goals for the year and was motivated and energized to educate their peers on organ, tissue and eye donation beginning with the first day of classes. University and college campuses maintained activities throughout the summer, hosting several Green Ribbon Days, peer-to-peer presentations and donor designation drives. In the fall, Donate Life events encouraged students to save lives as organ, tissue and eye donors. The fall campus campaigns throughout the state included creative social media promotions and special events intended to encourage students to join the registry. Special events, peer-to-peer presentations and activities allowed the Donate Life teams to reach more than 17,044 students in 2016. Close to 150 individuals indicated they heard about the registry through a college campaign when they enrolled on the registry.
In 2016, Donate Life Floridaâ&#x20AC;&#x2122;s educational efforts reached more than 60,000 minorities through its grassroots efforts and thousands more through media initiatives targeting the Hispanic, African-American and Haitian communities. Minorities make up approximately 35 percent of the U.S. population yet comprise 55 percent of the national organ transplant waiting list. Approximately 7.6 million people in Florida make up our multicultural communities and more than half of those waiting for organ transplants in Florida are minorities. National research shows that minority groups donate in proportion to their population; however, it is not enough to meet the need. For many minorities, myths about donation and transplantation persist, resulting in less favorable attitudes about donor designation. Donate Life Florida members and volunteers, including transplant recipients and donor families, worked together to dispel myths about donation that prevail in the Hispanic, African-American and Haitian communities. DLF contributed hundreds of hours hosting educational tables at health fairs, making presentations, and participating in special events. DLF teams reached high school and college students, seniors and faith communities, and outreach took DLF members from parks to churches, to parades, sporting events and Chamber of Commerce events. Educational initiatives resulted in a significant increase in donor designations. More than 285,000 Hispanic, Asian, Pacific Islander, Native-American, African-American or other non-white individuals joined the Joshua Abbott Organ and Tissue Donor Registry this past year.
MULTICULTURAL OUTREACH
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SIGN UP.
SAVE LIVES. M
ore than 121,000 children and adults are waiting for lifesaving organ transplants. You can help them by signing up to be an organ, eye and tissue donor.
YOU Can Make a Difference •
One organ donor can SAVE THE LIVES OF 8 PEOPLE.
•
One tissue donor can RESTORE MOBILITY to the injured and GIVE SIGHT to the blind.
•
There are not enough people on the registry, and yes, one more person can MAKE A HUGE DIFFERENCE.
Gracyn, Heart Recipient
“Because our employer is a Workplace Partner for Life, we are able to honor our son by sharing his story with employees nationwide.” – Trib and Jasmin, Anand’s Parents
Workplace Partners make a commitment to educate their employees, members, and/or customers on the critical importance of organ and tissue donation and join to provide opportunities for people to register their wishes.
WORKPLACE PARTNERSHIP FOR LIFE From mail rooms to board rooms, high schools to hospitals, professionals across a wide spectrum of industries heard the important message about organ donation in 2016. Donate Life Floridaâ&#x20AC;&#x2122;s Workplace Partnership for Life program, which gives organizations the tools to educate their employees about donation, reached more than 60,000 individuals. Over the course of the year, the program provided speakers for staff meetings, donation representatives at health fairs, and office supplies imprinted with the Donate Life message. One of the biggest ways to engage employers is by having employees share their stories and provide inspirational testimonials. Video testimonials were made to showcase the importance of having a supportive workplace. Partnerships blossomed and many organizations enjoyed their own landing page on the registry, welcoming their employees to the website and encouraging them to learn more about organ donation. These tools allow Donate Life Florida to tailor program initiatives to each organizationâ&#x20AC;&#x2122;s culture and create the simplest path for people to designate themselves as donors.
BOARD OF DIRECTORS ORGANIZATIONAL MEMBERS Florida Lions Eye Bank International Sight Restoration LifeLink® of Florida LifeLink® Tissue Bank LifeNet Health of Florida LifeQuest Organ Recovery Services Life Alliance Organ Recovery Agency Lions Eye Institute for Transplantation and Research Medical Eye Bank of Florida RTI Donor Services RTI Surgical TransLife TransLife Tissue Bank UMTB Biomedical, Inc. UMTB Donor Services Foundation BOARD OF DIRECTORS/OFFICERS Chairman - Erin Morton, MA, APR, CPRC, RTI Surgical Vice-Chairman - Kristine Neal, APR, TransLife Immediate Past Chairman - Jennifer Krouse, LifeLink® of Florida Secretary - Ashley Moore, LifeLink of Florida Treasurer - Kathleen M. Giery, APR, CPRC, LifeQuest Organ Recovery Services Executive Director - Christopher Carroll, APR, CPRC, Donate Life Florida Director - Ruth Duncan Bell, MPA, LifeLink® of Florida Director - Beverly Bliss, RTI Donor Services Director - Chandler Brownlee, LifeNet Health of Florida Director - Corey Bryant, TransLife Tissue Bank Director - Elizabeth Fout Caraza, Florida Lions Eye Bank Director - Rebekka McCollom, Medical Eye Bank of Florida Director - Christina Sanchez Miller, MPH, CEBT, International Sight Restoration Director - Michele Pablos, UMTB Biomedical, Inc. Director - Candice Ray, UMTB Donor Services Foundation Director - Cynthia Smith, Life Alliance Organ Recovery Agency Director - Jason Woody, Lion’s Eye Institute TEAM LEADERS Communications - Kristine Neal, APR, TransLife Driver License Outreach - Corey Bryant, TransLife Tissue Bank Phil Van Stavern, LifeQuest Organ Recovery Services Legislative Affairs - Erin Morton, MA, APR, CPRC, RTI Surgical Measurement & Data - Nick Waite, RTI Donor Services Social Media - Coral Denton, LifeQuest Organ Recovery Services Website Management - Jennifer Krouse, LifeLink® Tissue Bank
Visit our website at www.DonateLifeFlorida.org to learn more about our coalition and to register to become an organ, tissue and eye donor in Florida.
HIGHLIGHTS
• More than 9,211,694 enrollees, an increase of more than 622,000 over 2015 • Ranks second in enrollment amongst all donor registries in the United States • More than 254,000 Floridians reached through education and outreach • More than $79,000 in voluntary contributions • More than 60,000 of Florida’s multicultural community reached through education and outreach
2016 DHSMV/TAX COLLECTOR EDUCATIONAL ACTIVITIES AND IN-SERVICES More than 11,000 individuals who registered or updated their profile indicated that they learned about the registry through a government or state agency, including through the DHSMV. • Of new enrollees on Florida’s organ, tissue and eye donor registry, 88 percent enroll through driver license services 2016 HIGHER EDUCATION INITIATIVES More than 140 individuals who registered or updated their profiles indicated that they learned about the registry through college campaigns. • 60 events, campaigns and activities held on campuses • 17,044 students, staff, faculty and alumni reached with the DLF message 2016 HIGH SCHOOL EDUCATION INITIATIVES More than 30 individuals who registered or updated their profiles indicated that they learned about the registry through high school campaigns. • 3,340 high school students learned about organ, tissue and eye donation in school 2016 WORKPLACE PARTNER ACTIVITIES More than 370 individuals who registered or updated their profiles indicated that they learned about the registry through workplace campaigns. • 292 workplace events and activities held, including partner enrollment • 40,206 Floridians reached through the workplace with the DLF message 2016 MULTICULTURAL SPECIFIC ACTIVITIES More than 285,000 African-American, Asian, Hispanic, American Indian and Pacific Island individuals have joined the registry this year. • 53 multicultural activities, events and campaigns implemented • 60,925 multicultural Floridians reached with the message to Donate Life / Done Vida 2016 GENERAL COMMUNITY RELATIONS ACTIVITIES More than 548 individuals who registered or updated their profiles indicated that they learned about the registry through a service club, house of worship or special event. • 316 community events, activities and presentations • 78,742 Floridians reached within their social and civic communities 2016 MEDIA OUTREACH More than 1,429 individuals who registered or updated their profiles indicated that they learned about the registry through a media or social media vehicle. • 29 newspapers, magazines and website placements and articles • 22 televised broadcast stories and interviews • 12 radio broadcast stories and interviews • 3,613 Facebook likes
Donate Life Florida P.O. Box 51772 Sarasota, FL 34232 1-877-FL-SHARE Fax: 941-906-1556 www.DonateLifeFlorida.org