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Nurture is founded on the unrivalled expertise of The Portland Hospital for Women and Children. The Portland Hospital is famous for the highest standards of healthcare for mothers and children. It is also a world-class hospital in women’s healthcare. Only Nurture Magazine can give you the opportunity to stay in touch with many of the Portland parents. With comprehensive content provided by the UK’s leading healthcare experts including London’s top Consultant Paediatricians and Obstetricians, Nurture shares the hospital’s wealth of expertise with its readers - a select group of high net worth parents and parentsto-be across London and the South East. Nurture strives to be everything a parent wants from a magazine. Providing the most up-to-date and clinically accurate healthcare information as well as covering all of the key topics of interest to expectant parents, and parents with babies, toddlers and primary school aged children. Nurture is engaging, helpful, fun and well informed.
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MEDIA PACK
Only Nurture reaches such a targetted parenting audience.
Nurture brings together the knowledge and experience of some of the world’s leading specialists in maternity and children’s health. Its depth and quality is unparalleled in child and baby magazines.
Nurture magazine is a valuable source of reference that parents return to time and time again. Nurture is shared by parents increasing the readership figures significantly. It is estimated that Nurture delivers over 120,000 readers.
Nurture gets the vote of confidence from health professionals and is found in many patient waiting rooms, endorsing the quality and highest standards that Nurture delivers to readers.
MEET NURTURE’S EDITOR RACHEL ELLIS UNDERSTANDS WHAT OUR READERS WANT. As a mother of two young children, Rachel knows about her readers and what interests them. Combine that with the skills of a award winning health journalist and you can see why Nurture is such an wonderful read. Rachel has worked for national newspapers for more than 10 years as the Health Correspondent of the Mail on Sunday, Health Editor of the Daily Express and Health Correspondent of the Press Association. She has written for the health and news pages of The Daily Mail, Sunday Mirror, Daily Telegraph, Sunday Express, Independent on Sunday, Evening Standard, News of the World, Press Association, Elle magazine, and First magazine. She is still a regular contributor. HEALTH Feature
-TECH HIGH headache? PREGNANCIES
What’s causing your child’s
Headache is a common complaint in children with up to By 75Lucy perElkins cent reporting at least one notable WHEN our GrANDMoTHErS WErE pregnant, they had of the headache bylittle theideaage of baby growing inside them. Due dates 15. Here The Portland were not much more than an informed guess and, if anything was wrong Hospital experts offerwith their baby, they would normally have their tips for getting no idea until the birth. to the root cause of How times have changed. Now headaches. pregnancy has become high-tech, allowing prospective parents to see By Jo Waters and learn a lot about their babies even before they are born.
ALTHOUGH MOST HEADACHES in children are not due to a serious underlying condition, they can affect their lives by interfering with school and other daily activities.
‘Common triggers for such headaches can include skipping meals, through the womb or with a tube dehydration following sporting inserted thetaking vagina.enough Both come activitiesinto or not fluids, with a risk of infection or miscarriage emotional stress and anxiety, allergy and that’s not theoronly side.” to certain foods fooddown additives and beverages and irregular sleep patterns,’ says Dr Dion Alexandrou, Consultant Paediatrician at The Portland Hospital. ‘Infections such as the common cold and flu, ear and throat infections are also possible causes. These can be treated by addressing simple lifestyle issues, using painkillers, tackling stress and treating infections accordingly.’
This doesn’t just serve an expectant mother’s curiosity. Modern scans and antenatal tests mean that medical conditions can now be detected with greater accuracy than ever before.
Nurture delivers distribution you can’t find elsewhere, reaching leading City firms’ parenting employee networks, demonstrating the confidence that occupational health managers have in the quality of Nurture magazine.
“One of the most significant breakthroughs has been with testing for the genetic condition Down’s Syndrome,” says Dean Meredith, Lead Sonographer at The Portland Hospital. “Until now the only options were a blood test and scans called nuchal translucency.” “If, after they are carried out, the pregnancy is deemed to be high risk – a risk of one in 250 or over - then expectant mothers are offered either an amniocentesis test during which fluid is extracted from the womb with a needle or chorionic villus sampling (CVS). This involves taking a sample of the placenta either with a needle
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“Using either method picks up 93 per cent of Down’s babies but there are seven per cent who do not get detected, whose pregnancy progresses with the mother thinking that she is at low risk,” says Mr Donald Gibb, a Consultant Obstetrician at The Portland and at The Birth Company based in Harley Street. Now it is possible to use a blood test which gives a greater degree of accuracy without the risk of harm to the unborn baby. “It is revolutionary - in the thirty years I have been in maternity care this is the
TYPES OF HEADACHE
There are two broad categories of headache: primary headache - a headache without a significant underlying cause - and secondary headache, which is a symptom of an underlying serious problem. biggest advance that we have seen,”
says Mr Gibb. Migraine and tension headaches fall into the primary headache category. The blood test, known under various names such as Non Invasive Prenatal TENSION HEADACHES Testing (N.I.P.T.) or The Harmony Test, is carriedheadaches out after 10tend weeks of ‘Tension-type to be pregnancy along with aand scan. featureless and milder, the child can continue normal activities, in “A blood to test is taken and contrast migraine,’ saystested for Dr Alexandrou. DNA from the baby – which will come from the placenta,” says Mr Gibb. ‘Tension headaches tend to occur during times of stress. They involve Its accuracy rate is over 99 per cent, yet the neck and the back of the head, it is also totally non-invasive. As well as there is no sickness, vomiting or testing for Down’s, it can pick up other abdominal pain, and no family conditions such as Edward Syndrome history of headaches. and Patau Syndrome. ‘Children are under a lot of pressure to succeed school these The onlyat drawback, apartdays fromand the cost of £600, is that it takes two weeks for the results to come back from the laboratory and in one in 30 cases not enough of the baby’s DNA will be found in the blood sample and there will have to be a repeat test (performed without additional cost). But it’s not just tests that have moved on. Scans too have become increasingly sophisticated.
INVOLVED IN NURTURE MAGAZINE. IT HAS NOW GROWN TO BECOME AN IMPORTANT MAGAZINE FOR ALL PARENTS AND PARENTS TO BE. AS EDITOR, I MAKE SURE THAT IT IS FULL OF VALUABLE INFORMATION AND GREAT CONTENT. I AM PROUD THAT IT REFLECTS THE HIGH QUALITY OF CARE AFFORDED TO PARENTS AND CHILDREN TREATED AT THE
It is now possible to get a 3D-image of your baby in the womb or even a 4D-moving image. “The 4D moving images are useful for looking at heart defects while the baby is still in the womb – as it helps to see the heart actually moving – and tells us
PORTLAND HOSPITAL.” Rachel Ellis, Editor
AUTUMN 2014 2013||
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Rachel has the support of a large team of contributing experienced writers who work with The Portland Hospital’s healthcare professionals to provide valuable content written to appeal to our exclusive audience and your target market.
“I’M THRILLED TO BE
01/10/2013 13:03
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elegant
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LOOKING EVERY BIT AS Conceived to appeal to the highest quality parenting market, Nurture is designed to look great and will only use the most beautiful photography. Nurture features wonderful things for mothers to treat themselves with and make them feel special, reflecting the quality of care offered by The Portland Hospital. THE RIGHT ADVERTISING ENVIRONMENT You’ll be in great company. Only advertisers connected to high quality products and services will be part of Nurture; everything mothers want to know about for babycare, childcare, selfcare and special treats.
AS ITS READERS
FASHION FEATURE
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NURTURE WILL COVER HIGH INTEREST TOPICS Family Health, Fashion, Finance, Food, Holidays, Travel, Parties, Photography, Interiors, Schools, Education, Health and Fitness, Toys, Pregnancy, Baby, Property, Childcare and so much more.
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GET IN TOUCH NOW to discuss advertising opportunities call Katie Amps, Advertising Sales - Nurture 07818 056651 katie@nurturemagazine.co.uk
SPRING
2014 |
GETAWAYS
7AS EVERY PARENT WILL ATTEST
to, travel with children often ends up being more stressful and tiring than a weekend at home. Packing can take a week of planning and still you manage to forget something crucial, the journey quickly turns into a cacophony of squabbling and, once you finally get there, the children are out of their comfort zone – the bed is too small, the room too dark, the food not right or the pool too cold. So for a hotel to get it right for children is extremely hard.
Ben and I had planned an indulgent week without the children in South Africa, something we try to do every year. But, at the eleventh hour, this had to be cancelled; Ben was needed on a fishing trawler in the North Sea before a month in Sochi for the Winter Olympics. Before he went, he really wanted to spend some quality time with all of us so we decided to go away for the weekend. Chewton Glen lies at the edge of the New Forest. It’s a convenient ninety minute drive from London but actually feels like a destination. I had been obsessed with this folkloric
forest where wild ponies roam when I was a child, and I knew it would appeal to my little ones. We had the added bonus of staying in a tree house and, within days of announcing this, our children had convinced themselves we would be surrounded by elves and pixies, and that baby wild ponies would be sleeping in their beds.
Our treehouse was our little cocoon from which we could watch the rain drip off the trees, water trickle by in the brook and, as night fell, the owls hoot Using natural materials where possible and glass, the treehouse embraces its magnificent setting. Even on a wet spring weekend, our treehouse was our little cocoon from which we could watch the rain drip off the trees, water trickle by in the brook and, as night fell, the owls hoot. While our room was indulgent with 180 degree windows, heated floors and a huge bath, the children had a little attic room, accessed by a ladder built into a bookcase. Two little beds were tucked into the eaves, and boxes of toys awaited their arrival. That night bedtime was a dream; no coercion just two happy children, leaping into their beds, excited for the day ahead. The next morning was one of pure indulgence. The children joined us in bed for cuddles and very soon we heard the ‘elves’ delivering our breakfast. We opened a little hatch and there was a wicker hamper, full of delicious breakfast goodies. We set up a little picnic on our balcony and
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talked about the magical creatures that lived in the forest while devouring warm croissants. That day’s mission was to explore the forest. Your imagination can run wild with you here, so two hours passed quickly as the children searched for elves, pixies and baby ponies who needed rescuing. We then went on to the technicolour gardens at Exbury which never fail to astound. We returned just in time for a swim before tea. An hour splashing, jumping and swimming in the light and airy indoor pool finished the children off and they practically fell into bed, allowing me a rare, indulgent bath before dinner at Vetivier, the hotel’s renowned restaurant. On Sunday morning, we explored the grounds, the outdoor swimming pool, play area and tree house before the ‘elves’ delivered our picnic and we headed off to the beach. In spite of the winter storms, the beaches remained spectacular and provided plenty of flotsam and jetsam for hours of exploring. Salty, sandy, wind burnt and tired we returned to our tree house with heavy hearts for the children’s final bath. The only protestations we had that weekend came at the end when they realised we had to leave our forest utopia. But we promised we’d return and, within five minutes of leaving, they could no longer fight sleep and we drove home listening to the contented snores of two happy, exhausted children. Chewton Glen, New Milton, Hampshire, BH25 6QS www.chewtonglen.com
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Practical Parenting WITH MARINA FOGLE
MARINA’S TIPS FOR PLANNING A WEEKEND BREAK WITH YOUR CHILDREN
Be realistic about the journey. Around two hours is easy, any more has the potential to become a nightmare. Also think about the timing of your journey. Children sleep beautifully in the car so try to tie it in with a good sleep. You might even avoid rush hour this way. Speak to the hotel beforehand to ask them what equipment they can provide. If you can borrow a cot and high chair you’ll have to pack less. Otherwise, I love the Phil and Teds MeToo Clip on high chair that folds flat. philandteds.com Check with the hotel about curtains in the room. If light pours in through thin curtains at 5am waking your child, your weekend will not be particularly restful. If you want to play it safe, it’s worth investing in the Gro Anywhere Blackout blind that attaches to any window. gro.co.uk You never know when your child might develop a temperature. Get into the habit of taking a small medical kit with you when you travel including a thermometer, Calpol and Nurofen. With little children, ask the hotel about food. Some provide puree menus or equipment to puree. Failing that, pack plenty of pre-made pouches such as Ella’s Kitchen or Plum Baby. If you’re storing food in your mini bar, remember often those fridges are cool enough to cool drinks but not for storing food or milk. Depending on the age of your children, remember to pack some toys. Think about what can entertain them for a long time but isn’t too cumbersome. If you’re heading to the country and have a small child, consider leaving your buggy behind. Country walks tend to be difficult even with ‘off road’ buggies. Instead take a baby carrier – Baby Bjorn is great for small babies and the Ergo baby is great for when they get older. babybjorn.co.uk
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Rent a house by a lake in the Cotswolds. The Lakes by Yoo offers 3-6 bedroom houses to rent with a concierge service so it’s not dissimilar to staying in a hotel. There are plenty of activities to keep energetic children entertained including fishing, canoeing, cycling and even zip wiring across one of the lakes. If the weather’s bad, there’s a great spa and indoor pool. www.thelakesbyyoo.com/rentals Head to the beach. The Pig on the Beach is the newest of the hugely popular and reasonably priced Pig hotels and its location on Studland Beach makes it a perfect family getaway. Overlooking Poole Harbour, the miles of sandy beach are the perfect exploration ground for adventurous families. www.thepighotel.com Immerse yourself in Nature. For animal or tractor-mad children, a stay on Kate Humble’s working farm in South Wales is an experience few will forget. Stay at the Piggery, a two bedroom cottage at the heart of the farm. Collect your vegetables and eggs from your own garden each morning and days are spent mucking around with Farmer Tim. Lambing season is particularly magical. www.humblebynature.com Further afield. If the British weather has taken a turn for the worse, there’s nothing like a quick hop over to the Algarve for some early spring or late autumn sunshine. The Martinhal is a family friendly resort which is chic and luxurious enough to give the most discerning of parents a well-earned break too. www.martinhal.com
Room from £325 a night.
| AUTUMN 2014
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MEDIA PACK
DISTRIBUTION FACTS
PAGE SIZE GUIDELINE
ADVERTISING RATES: ROP page
£3,695 + VAT
Front half page
£4,600 + VAT
DPS front
£8,900 + VAT
• 5 ,000 mothers who have had their babies at The Portland Hospital
Cover site
£5,995 + VAT
A4 Advertorial
£5,290 + VAT
• 1 0,000 antenatal women/mums to be in only high net worth homes
DPS Advertorial
£10,235 + VAT
• 10,000 mums of children 0-10 years
Classified:
• P lus our own Nurture subscribers of 3000 mums and mums to be.
Half vertical/horizontal
£1300 + VAT
Quarter
£550 + VAT
Eighth
£300 + VAT
urture is posted directly to homes reaching high net N worth families and mothers. The exclusive databases cover:
he distribution is only to AB mosaic homes in all post T codes within London and the Home counties. •
ver 1000 magazines are displayed in the O Consultants’ and GPs waiting rooms in London
•
ver 5000 magazines are available as ‘free to pick up’ O copies across London through Nanny Agencies, Maternity Nurses, Boutiques, Private Schools and Nurseries.
•
ver 1000 magazines are distributed through O Maternity Nurses and Antenatal classes
•
copy of Nurture is included within The Portland A Hospitals Open Day goody bags and at Mother and Baby shows.
•
urture is available as a free digital download N and promoted through The Portland Hospital’s website: www.theportlandhospital.com which receives over 500,000 hits per annum.
A
B
PRODUCTION DETAILS A Double Page Trim Area 420 x 297 Bleed Area 426 x 303
Schedule: Spring/Summer 2017 Copy deadline: 3rd April 2017. Publication Date: 28th April 2017. Autumn/Winter 2017/18 Copy deadline: 6th October 2017. Publication Date: 31st October 2017.
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E
E
B Full Page Trim Area 210 x 297 Bleed Area 216 x303 C Half Page Landscape 180 x 126
Series discounts on request.
C
D Half Page Portrait 90 x 267 E Quarter Page Portrait only 82.5 x 126 * Type Area All type should be at least 15mm within the Trim area of the page.
PRODUCTION REQUIREMENTS All advertising should be provided as final printready PDFs with all images at high resolution (300dpi) in CMYK. No transparency settings over 1.3 please. Please email all ad copy to: cindy@phoebusassociates.com It is recommended that full-page advertisements are accompanied by a colour-calibrated proof generated from a CMYK file. Advertisers should undertake to obtain appropriate consent and/or copyright for all materials supplied. A booking confirmation form will be sent to all prospective advertisers to be signed and returned to secure your booking. All order forms and copy must be submitted to Nuture within the deadlines provided. 4
WELCOME TO
ONLINE
KEY PROJECTIONS Projected page views: 1,500 per month. Projected Dwell time: 2 mins Magazine audience: AB1 mums to be, mums and women in high income households. WHY BOOST WITH DIGITAL ? As Nurture magazine advertisers, you can apply the research proven multiplier effect with high impact and frequency against your audiences through constant exposure of Nurture Online. We know that our audiences are constantly information hungry and like to revisit Nurture Magazine time and time again. Nurture Online delivers this and enables sharing across all social media channels. Nurture Online brings new visitors into the magazine and vastly extend your coverage too.
PLUS THE NURTURE ONLINE NEWSLETTER To follow through your magazine and website ads, you can now become part of the Nurture newsletter. This tailored newsletter with follow up the magazine publication and will allow seasonal promotional offers. Over 25,000 AB1 mums to be, mums, and Portland parents will receive this newsletter. This is an exclusive audience.
OVER 25,000 AB1 MUMS TO BE, MUMS, AND PORTLAND PARENTS WILL RECEIVE THIS NEWSLETTER So this Easter, we’ll be emailing the Nurture Online newsletter in perfect time to reach the Easter Holiday shopping market. The newsletter will carry your ad panels and supporting reader offers. Rates are negotiable, please email sales@nurturemagazine.co.uk now. Availability is strictly limited. 5
ONLINE DISPLAY ADVERTISING WEB ADVERTISING Nurture Onlines’ wealth of quality information is the must go-to reference library for all mothers and women interested in their family’s healthcare. Every medical related article has been checked and reviewed by a top London consultant. And now through Nurture Online, you can take this valuable audience back into your site and introduce them to all your products, services and promotions.
This advertising opportunity is available through Leaderboard and MPU panels. Rates are negotiable, please email sales@nurturemagazine.co.uk now. Availability is strictly limited.
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MEDIA PACK A revolutionary approach to childcare combining Nannies and Nursery CONTACTS Nurture Magazine 122-124 Temple Chambers, 3-7 Temple Avenue London EC4Y 0DA Tel: +44 20 7936 3835 sam@nurturemagazine.co.uk
We have seamlessly blended nanny time with nursery time to provide a new choice for parents. We can offer you full and part time options for your child to be with a nanny and then you can decide how many days you would like your child to attend one of our nurseries. Your nanny will be with your child when they are at the nursery too, giving you complete peace of mind.
EDITOR Rachel Ellis rachel@nurturemagazine.co.uk ADVERTISING SALES Katie Amps Tel: 07818 056651 katie@nurturemagazine.co.uk
Find out more:
0845 873 7070
www.asquithnannies.co.uk | AUTUMN 2013
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