MEDIA KIT
Southern Ways, Sunshine Days Water is the canvas upon which we Southerners paint our lives. Life On The Water celebrates our connection, our lives, and the things that make us special. Four times a year, we bring the best of the region through feature articles covering topics from destinations, food, art, and music to profiles on the businesses and people that make life on the water so unique. Life On The Water began as a newsletter for a yacht brokerage, to tell new owners of large boats the places and people they could chart a course to see. It grew into a beautiful magazine with multi-media options, and today includes readers who are not just boat owners, but also RV owners, lake property owners, and anyone who loves the water and has a connection with it. Our readers are upscale, mobile, and have disposable income. If you are selling a product, service, or experience and want to attract buyers, Life On The Water is your media choice!
73% of our readers like new challenges 28% of our read degree or beyond 56% of our readers own two or more of our readers have children at home 12% of our readers say being on the water reduces their stress 64% of our r readers say their kids are happier and healthier because o or more boats 29% of our readers want waterfront prop
ders own an RV 52% of our readers have a bachelors e cars 70% of our readers have retirement savings 39% s plan to buy a boat in the next year 96% of our readers readers plan to take a trip in three months 49% of our of their life on the water 27% of our readers own two perty
2015 Rate Card EACH EDITION
ONE TIME
THREE TIMES
SIX TIMES (1-1/2 YEARS)
BACK COVER
$3,850
$3,750
$3,625
INSIDE COVERS
$3,000
$2,750
$2,575
PAGE 3
$2,500
$2,350
$2,100
FULL PAGE
$2,400
$2,250
$2,000
HALF PAGE
$1,400
$1,250
$1,000
QUARTER PAGE
$900
$775
$650
Publication Dates and Deadlines ISSUE THEME
PUBLICATION DATE
AD DEADLINE
SPRING IN THE SOUTH
MARCH 1, 2015
FEBRUARY 10, 2015
SUMMER ON THE WATER
JUNE 1, 2015
MAY 10, 2015
FALL COLORS
SEPTEMBER 1, 2015
AUGUST 10, 2015
HOLIDAY
DECEMBER 1, 2015
NOVEMBER 10, 2015
No’Ala Studios also publishes two regional publications, No’Ala and No’Ala Huntsville, covering North Alabama. Attractive combination rates are available if you wish to increase your exposure. Ask us for details.
Production Specifications Digital Requirements
Submit ads as full-color, high resolution (300 ppi+) PDF, PSD, JPG, or TIF files with all fonts embedded or converted to outlines. No other types of files/media will be accepted. Ad Sizes
Full Page Bleed 8.625” x 11.125”
1/2 PAGE, VERTICAL
Full Page Non-Bleed 7.875” x 10.375” 1/2 Page Horizontal 7.75” x 4.875” 1/2 Page Vertical 3.625” x 10.375” 1/4 Page 3.625” x 4.875” Page Size (Trim Size) 8.375” x 10.875” Please keep all important information (text, logos, etc.) a minimum of 1/4” from this trim size. Contact Information
Mailing: PO Box 2530 Florence, Alabama 35630 800-779-4222 noalastudios.com sales@noalastudios.com 250 South Poplar Street Florence, Alabama 35630
1/2 PAGE, HORIZONTAL
1/4 PAGE