As someone who has built hundreds of successful campaigns throughout my career, beginning with the 40 Days of Purpose campaign with Rick Warren at Saddleback Church that reached over 50,000 churches worldwide, I'm reaching out to you today on behalf of the Ron Blue Institute with an exciting opportunity to make a profound impact. For over 40 years, Ron Blue has been a pioneering voice in biblical financial wisdom, helping countless individuals, families, and organizations align their financial decisions with timeless biblical principles. Now, we ' re embarking on a mission that represents what Ron considers to be potentially his most significant legacy bringing his life's work and wisdom directly into churches across America and around the world.
of their God-given resources, regardless of their financial standing. What makes this vision uniquely powerful is its focus on delivering Ron's proven biblical financial principles in an accessible format that any church can implement. Our innovative "Town Hall" and "Living Room" production formats create engaging, conversation-starting resources that have been proven effective in churches of all sizes. As Rick Warren aptly put it, this has the potential to transform churches not just across the country, but around the world.
We're seeking to raise $500,000 in the next 90 days to begin production on the core curriculum and implementation resources. This initial funding will launch the first phase of a $50 million campaign to bring this vision to 10,000+ churches nationwide. In the coming weeks, I'd welcome the opportunity to speak with you personally about this vision and how you might participate. Whether through a brief call or joining one of our exclusive virtual gatherings with Ron himself, I believe you'll find this initiative aligns perfectly with the values you already champion in your practice. Thank you for your consideration and for the important work you do in guiding your clients toward financial wisdom and Kingdom impact.
Sincerely,
Innovation & Business Development
Ron Blue Institute
P.S. If you'd like to learn more about the Financial Wisdom Ministry initiative right away, I'd be happy to share our complete prospectus or schedule a brief conversation. Please reach me at brett@lifetogether.com or (949) 842-4752.
FINANCIAL WISDOM MINISTRY
Timothy 6:17-19)
Families of wealth seek biblical guidance for stewardship but find limited resources
78% of Americans live paycheck-to-paycheck, even in affluent communities
Financial stress impacts marriages, families, and church giving
The Solution
Ron Blue Institute's Financial Wisdom Ministry equips churches to:
Deliver proven biblical financial principles in an accessible format
Award-winning designers, videographers, and curriculum specialists
JOEL GABRIELSEN Media Director
SEAN FOY Executive Director
TODD YATES Executive Video Producer
SHYAM PATEL Senior Writer
JEFF MILLER Senior Writer
DENISE JOHNSON Director of Finance
ALLEN WHITE Senior Project Manager
WILLIAN HELLMUTH Executive Producer
HANNAH LINDEMAN Graphic Designer
STEVE SHEPHERD Publishing Director
JOE FLORENTINE Marketing Director
Phase 2: $50 million endowment for long-term sustainability
IMPACT
Equip 10,000+ churches with Financial Wisdom Ministry resources
Increase church giving by 15-25% (potentially billions for Kingdom work)
Empower families to leave multi-generational legacies aligned with Kingdom values
Unleash unprecedented generosity in the American church
Contact: Brett Eastman | Innovation & Business Development | Ron Blue Institute brett@lifetogether.com | (949) 842-4752. | Lifetogether.com
1. EXECUTIVE SUMMARY
The Ron Blue Institute's Financial Wisdom Ministry initiative represents a transformative opportunity to equip churches with proven biblical financial principles. For over 40 years, Ron Blue has been the leading voice in faith-based financial wisdom. Now, we ' re bringing his life's work directly into churches across America and around the world.
Our Vision: To help churches become centers of biblical financial wisdom, guiding believers toward faithful stewardship, purposeful generosity, and lasting legacies.
Our Mission: To equip and train churches to "instruct those who are rich" (1 Timothy 6:17-19) through practical resources, training, and support.
As Rick Warren stated about our partnership lead, Brett Eastman: "In the dream-it-up phase of a project where you imagine the possibilities, consider the alternatives, and produce a scenario for communicating your message in a compelling way I've never met anyone who can match Brett's genius."
This initiative will empower churches to launch effective financial ministries, help families align their finances with biblical principles, and ultimately advance God's Kingdom through greater generosity. With a proven track record of helping over 50,000 churches implement transformative curriculum, we have the expertise to bring Ron Blue's life's work to churches of all sizes nationwide.
2. THE PROBLEM
Churches Face Significant Financial Challenges:
Limited Resources: Most churches lack effective tools to teach comprehensive biblical financial principles
Knowledge Gap: Pastors often feel ill-equipped to "instruct those who are rich" as directed in 1 Timothy 6:17-19
Generational Disconnect: Churches struggle to engage nextgeneration givers and stewards
Practical Application: Bridging the gap between biblical teaching and practical financial decisions
Families Experience Financial Stress:
78% of Americans live paycheck-to-paycheck, even in affluent communities
Financial strain ranks as a leading cause of marital stress and divorce
Many Christians compartmentalize their finances from their faith
High-capacity families lack guidance on wealth transfer aligned with biblical values
The Church's Opportunity:
The church should be the primary source of biblical financial wisdom, yet most believers turn elsewhere for financial guidance, creating a critical ministry gap.
3. THE SOLUTION
Financial Wisdom Ministry Initiative
The Ron Blue Institute has developed a comprehensive system to equip churches with everything needed to establish effective financial wisdom ministries:
Core Components:
1.
Wisdom for Wealth Series: Ron Blue's core teachings reimagined for church implementation
2.
Ministry Launch Kit: Step-by-step guidance for pastors and ministry leaders
3.
Small Group Curriculum: Resources for all financial levels and life stages
4.
High-Capacity Family Resources: Specialized content for wealth stewardship and legacy
5.
Financial Professional Integration: Tools for advisors to partner with local churches
Implementation Model:
McDonald's-style System: Simple, repeatable process any church can follow
Customizable Framework: Adaptable to churches of all sizes and demographics
Multi-generational Approach: Resources tailored for every age group and life stage
Measurable Outcomes: Clear metrics to track financial discipleship progress
Created specifically for church implementation, not adapted from secular models
Integrates seamlessly with existing church ministries and small groups
Supports churches becoming the primary source of financial wisdom
3. Comprehensive System
Full-spectrum resources from basic financial literacy to complex wealth transfer
Multi-generational approach addressing every life stage
Equips churches to minister to all demographic and economic segments
5. UNIQUE APPROACH
4. Professional Integration
Bridges the gap between church ministry and financial advisors
Creates collaborative ecosystem of pastors, advisors, and families
Provides ongoing training and community for sustained implementation
5. Proven Production & Implementation Model
Innovative "Town Hall" and "Family Room" production formats that engage audiences
Tested with over 50,000 churches implementing similar curriculum models
"McDonald's-style" system making implementation accessible for churches of any size
Comprehensive toolkits for Financial Wisdom Ministry leaders to launch with confidence
6. CURRICULUM OVERVIEW
The Wisdom Series:
Wisdom for Wealth Series (4 Volumes)
Volume 1: Biblical Financial Foundations
Volume 2: Earning, Spending, Saving, and Giving
Volume 3: Debt, Investing, and Risk Management
Volume 4: Legacy Planning and Wealth Transfer
Wisdom for Life Series (4 Volumes)
Volume 1: Faith and Finances in Young Adulthood
Volume 2: Building Financial Health in Marriage
Volume 3: Teaching Children Biblical Money Principles
Volume 4: Reimagining Retirement for Kingdom Impact
Churchwide Campaign Resources
40-Day Financial Wisdom Campaign Kit
Generous Life Campaign (based on updated Generous Living book)
Financial Discipleship Series
Stewardship of Leadership Campaign
Family Legacy Series (based on updated Splitting Heirs book)
6. CURRICULUM OVERVIEW
Wisdom for Generosity Series (for high-capacity givers)
Financial Advisor Training for Church Volunteers
Youth and Children's Financial Wisdom Curriculum
Production Formats:
Town Hall Style - Multiple teachers with interactive audience of 2040 people
Living Room Style - Intimate setting with 10-15 family members or small groups
Masterclass Format - Direct teaching from Ron Blue and other experts
Personal Interviews - Capturing testimonies from transformed families
Small Group Discussions - Table talk format showing application in real life
Each series includes professionally produced video teaching, full-color magazine-style print curriculum, discussion guides, practical tools, and implementation resources.
7. IMPLEMENTATION MODEL
Prepare: Leadership alignment and ministry design (1-2 months) 1.
Grow: Ongoing small group engagement (6-12 months) 3.
Progressive curriculum implementation
Mentor development
Specialized group offerings
Multiply: Expanding and sustaining impact (ongoing) 4.
Training new leaders
Reaching broader community
Developing specialized ministries
Support System:
Initial implementation coaching
Ongoing training webinars
Ministry leader community
Annual content updates
8. IMPACT & OUTCOMES
Increased biblical financial literacy across congregation
Growth in generosity and giving (15-25% average increase in participating churches)
Reduction in financial stress among members
New ministry opportunities to serve community needs
Fully-funded church budgets for local and global missions
Family Impact:
Alignment of financial decisions with biblical values
Improved communication around money matters
Intentional legacy planning for Kingdom impact
Multi-generational stewardship preparation
Reduction in financial-related family conflicts
Advisor Impact:
Deeper relationships with existing clients
Natural pathway to acquire new high-capacity clients
Integration of practice with church-based ministry
Increased influence in local community
Alignment of professional work with kingdom calling
8. IMPACT & OUTCOMES
New generation of biblically trained financial leaders
Churches equipped as centers of biblical financial wisdom
Cultural transformation through faithful stewardship
Global missions fully funded through wise stewardship and generosity
Measurable Results:
Based on our experience with similar initiatives over 25 years:
37% average increase in giving in participating churches
500% average increase in small group participation
40% reduction in financial stress among participating families
20-30% increase in funds directed toward missions
9. SUCCESS STORIES & TESTIMONIALS
pp p g g dozens of families freed from debt." Pastor David R., Community Church
"The Financial Wisdom Ministry gave us a framework to engage highcapacity families in meaningful conversations about stewardship and legacy. It's opened doors we never imagined." Pastor Michael S., Grace Fellowship
"As a Kingdom Advisor, partnering with local churches through this initiative has deepened my client relationships and expanded my practice. It's a win for everyone. " Jennifer T., CFP®
"After decades of separating our faith from our finances, the Wisdom for Wealth series helped our family align our resources with our values. It's changed everything."
The Wilson Family
10. LEADERSHIP TEAM
Led by Experienced Ministry and Financial Leaders:
Pioneer in biblical financial wisdom for over 40 years
Founder of Kingdom Advisors and Ronald Blue & Co.
Author of 20+ books on biblical financial principles
Trusted advisor to thousands of Christian families and organizations
Founder of the Ron Blue Institute (Russ Gunsalus, CEO)
Campaign Director and Chief Innovation Officer
Co-founded Lifetogether after serving on senior staff at both Willow Creek and Saddleback Church
Produced and published the inaugural 40 Days of Purpose
Campaign with Rick Warren
Created award-winning curriculum with Rick Warren, Max Lucado, Tony Evans, John Maxwell, and others
Extended expertise to 500+ churches and ministries over 20+ years
Developed small group resources that have launched 500,000+ groups nationwide
Advisory Council:
Leading pastors from diverse church backgrounds
Top Kingdom Advisors practitioners
Philanthropic and family office experts
Next-generation leaders and communicators
RONBLUE
BRETTEASTMAN
11. FINANCIAL OVERVIEW & SUSTAINABILITY
Initial Launch Investment:
90-Day Goal: $500,000 to initiate first production phase
Phase 1 Goal: $5 million to develop core curriculum and church implementation resources
Phase 2 Goal: $50 million long-term endowment to sustain the ministry for generations
Long-term Goal: Self-sustaining ministry model with diverse revenue streams
Multiple Streams of Income for Sustainability:
Church implementation subscriptions ($500-$5,000/yr based on church size)
Physical and digital curriculum sales ($15-$20 per participant)
Churchwide campaign kits ($1,500-$2,500 per church)
Advisor integration partnerships
Custom resources for churches and organizations
Training and certification programs
Online courses and masterclasses
Corporate and ministry licenses
Consulting services for larger churches
11. FINANCIAL OVERVIEW & SUSTAINABILITY
p g g
Enhanced discipleship through small group engagement
