Gp identity 10

Green

Party identity MARCH 2014 /V10 Styles 1.0

Strapline, Globe only, Colour 2.0 Typefaces, paper and board 3.0 Adding your local party name 4.0 Why do we need an identity? 5.0

For other file types including PDF and further information or help please contact cherry.lifework@gmail.com • www.lifework.biz

Styles The logos are designed to fit both landscape and portrait layouts and for print or online use. The green is a strong part of the identity so please use it freely.

Black logos are provided for single colour black print eg. newspapers.

Always use the logo with the wording as provided unless the globe is required separately as an illustration. They all, apart from the globe illustration, have white backgrounds to ensure that the identity is clearly seen.

Everything can be downloaded from the national website www.greenparty.org.uk from the Contacts page.

(Do not use this pdf as artwork or carry on using any old style logos.)

Logo on left

Logo centred

Stacked logo

Ballot logo *to be decided

1.0

Strapline, Globe only and Colour

Logo with current strapline

Green Party for the common good

Green Globe with transparent background for illustration work

for the comm Colours See left for the Green Party house green with breakdown for full colour printing (CMYK), web (RGB) and single colour Pantone.

Pantone 368 65 Cyan + 100 Yellow RGB #6AB023

• For posters, placards and door drop cards a fluorescent green paper or card with black printing can catch the eye. Take note that fluorescent green cannot be replicated using digital or litho full colour printing.

2.0

Typefaces, paper and board

Typefaces The families of typefaces below are the official ones to use but they are available to only a few because of license restrictions. If you are unable to use these typefaces then please match closely to the styles below.

The wording on the logo is TheSansOffice Bold and is provided with the globe image. There is no need to typeset it separately.

TheSansCD TheSansCD TheSansCD TheSansCD

TheSansOffice TheSansOffice TheSansOffice TheSansOffice

TheSerifOffice TheSerifOffice TheSerifOffice TheSerifOffice

Paper and board It is Green Party policy to print on 100% recycled paper or board.

Talk to your printer to see if they have any in stock as that will be cheaper than ordering it in.

3.0

Adding your local party name

East Devon Tyneside

Banbury & Cherwell Add your local party name in italics to the logo in the same size.

If the name is a long one place it under the logo in a smaller size.

For jpegs with the logo and your party name together please contact: cherry.lifework@gmail.com

www.lifework.biz

4.0

Why do we need an identity?

1 The visual identity of an organisation is a way of branding it in the public eye. The more people are exposed to the same logo and colour the more well known it will become. The Green Party is no different to any other political party in this respect and needs to be able to compete at a high level for the public’s interest.

We are lucky as our name is a colour which, if used, makes us more recognisable.

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Peace

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2 Local parties and the national party need to use the identity to make public awareness possible. For example: if you are going on a demo make sure the Green Party logo and wording is on the placard, along with the slogan, to raise public awareness and say who you belong to. The Green Shop sells ready made placards either with a slogan or blank for your own words.

3 People do get us muddled up with Greenpeace and think we are an NGO so it is a good idea to not just say ‘Green’ but put ‘Party’ after it in any text.

4 As well as being able to buy Green Party flyers, posters and placards etc. from the Green Shop it is possible to download those items for printing on your desktop printer (placards not included as they are A2 size).

Downloads are from the national website on the ‘Contacts’ page.

Carbon cuts not climate chaos

COMBAT CLIMATE CHANGE

Blank Green Party placard

join.greenparty.org.uk

Promoted by and on behalf of the Green Party, 56-64 Leonard Street, Development House, London, EC2A 4LT. Printed by a supporter from http://www.greenparty.org.uk/. Designed by www.lifework.biz

cherry.lifework@gmail.com www.lifework.biz

5.0