bring it on!

Learn about how the global Q1 campaign came to fruition and the impact it made.

The beginning of the year is the fitness industry’s time to shine. It’s a phase for when our members and prospects set goals and look for resources to help. Our message to people this past quarter was to “Bring It On!”. Whether someone aspires to go to the gym more, learn a new skill or drink more water, this campaign message was designed to inspire people to bring on the new challenges the New Year has to offer.

The goal of the Q1 "Bring it On!" campaign creative was to inject an "organic" feel by capturing footage in a user generated style that was less staged. Using multiple frames within a frame, we were able to show off different shapes and sizes of our members and the various offerings in the gym. The creative assets were designed to be dynamic through constant animation and a mix of messaging that was empowering, motivating, and inspiring.

Every club was sent a ‘bring it on!’ wipe board to get members involved with the campaign. We saw loads of great responses from bringing on the teamwork through to bring on being a grandad!

Your Q2 ‘you’ve got this’ packs have now arrived with instagramable stickers, make sure you get them up and get members snapping and tagging!