A Breath of Fresh Air

Step inside the new look for Snap Fitness gyms.

In 2021 we started our journey to define who Snap Fitness is to stand out in the fitness market and help us better compete. Following third-party research and interviews with current and former members and franchisees, we honed our focus to ensure everything we do is all about feeling good rather than just looking good and providing a truly supportive environment.

Our new mission - to help people create positive lifestyle habits that make them feel fantastic – has been brought to life across every touch point from our refreshed logo, creative campaigns, launch of the Snap App through to our new look gyms. We’ve seen some very positive results across the whole estate.

Spaces People Want To Be In

We’ve now opened 15 clubs in the new look and are embarking on a refresh programme across a number of existing locations globally. In designing our new gym look, we kept our member demographics and where they are on their fitness journey at the centre to this. The vast majority of our members are new to fitness or have tried

““I’ve recently opened my fifth Snap Fitness, the first with the new look. It’s great to see the evolution, taking inspiration for within the fitness industry but also other sectors to ensure Snap Fitness gyms are aspirational. It continues to cement our position as premium yet affordable. Prospective members are very impressed when we the step into the gym.”

—

Kunal Patel

before and it’s just not stuck, many told us that they felt intimated to step into a gym!

Our new look sports more welcoming and positive messaging in clubs, lighter wood finishes and more casual seating options. Club floor plans also include wall mural options and ‘good mood’ messaging. •

Our clubs provide positive, welcoming messaging from the outside, making everyone feel relaxed about stepping in.

Our new murals focus on how members will feel after a great workout, being brighter and bolder!

First impressions count, we’ve switched low seated desks for bespoke wood panelled welcome desks, that ensure our club teams greet members at eye level.

We’ve added more touches of colour, with a warm yellow and orange to complement our Snap red, dark red and grey.

Great Results Across New Openings

• 400-800 members on opening, with Pontyclun smashing a long standing record

• Average of 1,000 members by month 4 – with some achieving by month 2!

• Average 1,200 members by month 6

• Waterford achieved the fastest to 2,000 in just over a year!

With transitions throughout the spaces with further positive reinforcements.

Congratulations to all the teams for their hard work in these fantastic achievements!