Trust Builds Success

Boris and Stefan take ownership of Snap Fitness Hereford and pave the road to success with Lift Digital.

Boris and Stefan took over Snap Fitness Hereford in 2022, they were new to the fitness industry, although passionate about health and fitness due to their background in medicine. The club they acquired had its challenges with lead generation and conversion to sale. After a few months of steady but slow growth with their former ad agency, they made the decision to onboard with Lift Digital in November 2022.

When Hereford became one of the 40+ clubs currently under Lift Digital, the team built a new Instagram/Facebook ads account and restructured an existing Google Ads account based on the learnings from existing Lift Digital clients. As well as this we built a tailored strategy for the club, taking into account their demographic and their individual needs.

Our strategy included focusing budget on Google search ads to capture high intent searchers in the local area, whilst having a decent sized amount of spend on brand awareness social ads. For the social ads account the team built out a mixture of target audiences to reach a wide but relevant set of people, which included look-a-like, interests, and remarketing audiences.

With experience across several Snap Fitness clubs, having undergone a full rebrand in 2021, and facing the challenges of COVID-19, we have trialed and tested many strategies across Google and

Social channels. These learnings have helped us navigate the digital space amongst rising competition and increasing restrictions from advertising platforms.

However, it was also the willingness of Boris and Stefan to work with the team to provide local insights of the area and competition, and trust in their expertise, that led to a brilliant collaboration. This resulted in the club reaching their second highest peak in lead and sale volume of the whole 2022 within their first month (November) with Lift Digital – whilst also being in a lower-acquisition period in the fitness industry.

This collaboration has continued throughout the remaining of 2022 and into 2023. With regular check-ins between the marketing team and the franchisees to ensure constant improvement of the applied strategy, so that ad messaging aligns with their target audience and stands out amongst competitors.•

Switching over to Lift Digital has been revolutionary for us. It's been the perfect solution for the online marketing problems we were having. We were spending too much time back and forth with other agencies selecting and uploading assets to various different online platforms, endless campaigns briefings, and having to chase them for any in depth marketing analysis. With Lift Digital we have been able to successfully outsource our online marketing and free up our time. On top of this, we have had a far better cost per lead ratio than ever before, and we always receive excellent customer service from Michelle and the rest of the team."

50% Increase in Leads

57% Increase in Sales