ACTIVITY PLAN AND BUDGET 2017-18
INDEX PRESIDENT’S MESSAGE
#004
2017-18 SEASON
#006
FOUR-YEAR FORECAST
#014
CASH-FLOW BUDGET PROPOSAL 2017-18
ACTIVITY SCHEDULE
#028
#074
ACTION PLAN 2017-18
#078
#098
OPERATING BUDGET PROPOSAL 2017-18
#102
APPENDIX
| SEASON 2017-18 |ACTIVITY PLAN | 3
PRESIDENT’S MESSAGE This past season drew to a thrilling close
the new 2017-18 season will begin, for the
and applications to improve the
phase of development.
with feverish competition for the Liga NOS
first time, with the Activity Plan already in
automation and control of procedures,
Among our business model’s key pillars of
and LEDMAN LigaPro titles. The excitement
place and signed off by the Clubs.
both in the internal management of the
strength are the ‘Management and
poured over into Taça CTT, whose Winter
Having come through a period of
organization, and to the service of
Organization of Professional Football’
Champion emerged via a new model of
consolidation, we will be keeping the
professional football as a whole. We will
postgraduate course, the second edition
competition and after an
strategic objectives as they were outlined
continue in our endeavours to make the
of which will be held in Lisbon and Porto for
unprecedented and highly successful Final
at the start of the mandate. We have
industry more competitive and
the ongoing training of officials, and the
Four event held in the Algarve. This new
managed to consolidate financially with a
generating more value for our
bolstering of our Working Groups. Through
concept of sporting event has proven that
fine-tuning of accounts, financial
stakeholders, all the while guaranteeing
these we will fortify our endeavours in
it is possible to redefine and reposition a
re-negotiations and firm management of
sustainability, and making the various
training a new generation of leaders for
competition while giving fans a week
the cash-flow. We have strengthened the
aspects of the game more profitable. We
professional football.
packed full of football and fun.
technical skills of our teams and maintai-
want to attract bigger audiences and
For the season that is now beginning
It is with great pride that we can announce
ned the introduction of new technologies
more commercial partners, thus entering a
the board will focus its attention on the
(Challenges....) Will be overcome with the commitment of our collaborators and the support of Clubs.
economic and financial reorganization of
Shared Service Centre is also in the
professional football, searching for new
planning, which will work as a business
sources of income for the competitions,
and support centre for Clubs with a view
while rolling out the successful introduction
to bringing together, better serving and
of the video-referee, a pioneer worldwide
creating value for the Clubs.
in its implementation and which will be
We feel confident that the greatest
used in all games in the 2017-18 season.
challenges ahead will be overcome with
We will stand firm in our demand for better
the commitment of our collaborators and
infrastructures at LEDMAN LigaPro stadiums
the support of the Clubs, which understand
and, together with the Portuguese Football
the need to promote professional
Federation (PFF) we will create a financial
football and its competitions in a united
fund with the aim of supporting and
and enhancing fashion.
restoring the stadiums. A Liga Portugal
VISION FOUR-YEAR FORECAST Before laying out the specific activities that we intend to stage during the 2017-18 season, we must first recall where we came from and where we want to go. The activities scheduled for the next season are part of a strategic whole, defined to achieve medium to long-term goals. At the start of the mandate, the Liga’s board set a strategic position for the organization, based on its past and projecting a four-year plan for the future.
MISSION, VISION AND VALUES Our Mission, Vision and Values convey the essence of the organization’s aspirations, defining its position before the World. Vision and Mission are designed to quickly express what is important and fundamental to the organization, and form the basis of the strategy and tactics that are laid out in this plan.
MISSION
To position the organization
CONSOLIDATION
as one of excellence in its professional capacities and secure business revenue for the effect. .
PROFESSIONALISM
VALUES
VISION
To change the current landscape with the creation of a more profitable business model, capable of stirring greater interest from the media and attracting more investors. Portuguese professional football should be economically self-sustainable and the management of all Clubs should be professional; We aim to project the Liga Portugal brand and its international competitions through:
8 |ACTIVITY PLAN| SEASON 2017-18 |
RIGOR
TALENT
KEY STAGES OF DEVELOPMENT To ensure the consolidation and sustainable growth of the organizations and teams, planning, execution, control and readjustment will be ongoing. Hence, and as mentioned above, the Liga went through a phase of sustainability with the reorganization of its financial and human resources, and has now entered a phase of consolidation after the last season that ended. The activities defined herein aim to achieve the goals set out for the 2017-18 season, spring-boarding the Liga into a phase of development. Liga Portugal has planned four key phases of development in its 2015-2019 “Business Plan� Cycle, these being:
Planning, execution, control and readjustment should be a continuous process.
| SEASON 2017-18 |ACTIVITY PLAN | 9
The organization’s focus may shift in each of the various phases, although the ultimate goal of steadily moving towards maturity is unwavering. It is Liga Portugal’s objective to attain management levels that are sufficiently mature for it to focus its activity on the organization of professional competitions, while continuously introducing new technologies, being creative in its promotions, thoroughly training all officials involved and elevating Football as one of the most dynamic and important sectors in the national socioeconomic fabric.
2017-18 DEVELOPMENT
Boost the Liga to 360-degree visibility Establish higher value relationships / partnerships Develop alternative content, products and services Systematically increase events and exhibition of competitions Maintain Operations of Excellence in Events and Competitions Create a culture of 360-degree service for Clubs and fans Sponsors and other sports entities Maintain a rigorous strategy and efficiency in management and operations
2015-16 SUSTAINABILITY
2016-17 CONSOLIDATION
2018-19 MATURITY
Financial Economic Stabilization
Develop a business strategy that will boost profitability
Diversify the visibility of the Liga with an international positioning
Increase revenue - renewal of contracts
Develop an effective model to measure revenue generated by the Liga Reconfigure competition models, making them more attractive and balanced Sort and reformulate all processes and procedures with IT systems Create a technically robust organizational structure Develop a strong corporate culture and internal communication
Strengthen relations / partnerships, maintaining a policy of negotiation Develop an active and visible business policy with financial returns Create a domain space and with increasing audience levels for events and competitions Create new service concepts, guaranteeing their viability Systematically develop and maintain the Liga’s IT areas Develop a long-term social responsibility strategy
Control and reduction of management and operating costs
| SEASON 2017-18 |ACTIVITY PLAN | 11
STRATEGIC GUIDELINES Liga Portugal’s strategic guidelines for 2015-19 were clearly defined and underpinned with operational objectives. Their main purpose is to create value, credibility and project Liga Portugal and professional football internationally. In this context, the strategic objectives of Liga Portugal for the period from 2015 to 2019 fall into six perspectives of development:
1 TO ENSURE THE SUSTAINABILITY OF THE LIGA AND CLUBS
2
3
4
TO ADOPT
TO HAVE
TO MAKE THE
THE SUCESSFUL
A MEASURABLE
VARIOUS FACETS
PRACTICES OF MAIN
AND EXECUTABLE
OF THE GAME
EUROPEAN LEAGUES
BUSINESS PLAN
PROFITABLE
5
6
TO ATTRACT BIGGER
TO GIVE CREDIBILITY
AUDIENCES AND
TO THE FOOTBALL
MORE SPONSORS
BUSINESS
Develop new
Become a reference
Develop
Boost current
Develop
Develop a thorough,
competitive models
for the promotion
and implement
and create new
a “360 degree”
transparent and
revenue drivers.
and encourage
and management of
a business model
communication
efficient strategy
good management
international football.
that enables results
policy and increase
in management
practices within
to be measured;
the added value
and operations.
Clubs.
that is ambitious,
of partnerships and
but achievable.
sponsorships.
12 |ACTIVITY PLAN| SEASON 2017-18 |
2017-18 SEASON Liga Portugal’s competitions continue to leave an unequivocal stamp on the national football agenda, the quality of the game and the players, and the incredible competitiveness and emotion they involved. From Moreirense FC’s surprise victory in the 2016-17 edition of the Taça CTT - the “Winter Champions” - to the closely-fought contest between SL Benfica and FC Porto for the Liga NOS title, as well as the battle between the newly-promoted Portimonense and CD Aves to be crowned champions of the LEDMAN LigaPro, are all proof of Liga Portugal’s achievements and their unpredictability and showmanship.
Liga NOS, which the CIES Football
and Rio Ave FC challenging for the
Observatory ranks as the fourth European
available positions.
football league with the most balanced
This, once again, proves that Liga Portugal
results, was the backdrop for a tight
is focused on the balanced organization
contest between SL Benfica and FC Porto,
of this competition and the emotions that
for the title of national champion, right
go with the battle for national and
up to the very end. Rui Vitória and Nuno
international titles, ensuring that football
Espírito Santos’ teams were defensively
fulfils its role as spectator-sport.
solid and scored some of the best goals
The continuous training of sports officials,
in the competition, which shows their
improvement of stadium conditions,
attacking prowess.
promotion and marketing campaigns,
Sporting CP secured their access to the
as well as the intensification of fans’
Champions League play-offs as the fight
experiences are some of the areas where
for places in the Europa League continued
the Liga aims to intervene in an integrated
until the very final day of the season, with
and comprehensive way.
Vitória SC, SC Braga, Marítimo da Madeira
| SEASON 2017-18 |ACTIVITY PLAN | 17
The LEDMAN LigaPro league season was
the LEDMAN LigaPro.
marked by the sensational
And we must also take into account the
performances of Portimonense and CD
generation of public appetite for
Aves. Portuguese managers Vítor Oliveira
professional football.
and José Mota (who took over the post
Liga Portugal, in alignment with its
of Ivo Vieira midway through the season)
members, is reformulating the competition
were responsible for the return to top tier
model of the LEDMAN LigaPro league by
football of the Portimão and Vila das Aves
gradually reducing the number of teams
teams, respectively.
competing. There were 24 in the 2015-2016
Portimonense returned to the Liga NOS
season, which dropped to 20 for the
after spending the 2010-11 season in the
2017-18 season, after 22 in 2016-17. It is
top flight. As for CD Aves, they will be
already approved that there will be 18
present for the fourth time in the
LEDMAN LigaPro teams for the 2018- 2019
competition, after an absence of 10 years.
season.
This competition is increasingly taking on
The central objective of this competition is
a fundamental role in the dynamics of
to guarantee the increase of its structural
Portuguese football, thanks to its ability
conditions, in order to enhance the talent
to generate talent and training of young
of Portuguese or locally-trained young
players. Proving it is the fact that, of the
players, as well as improve the safety and
21-man squad summoned for the
comfort conditions of the teams, fans and
Under-20s World Cup in Korea, 20 of the
guests, also guaranteeing a minimum level
Portuguese footballers play or played in
of quality in television broadcasts.
| SEASON 2017-18 |ACTIVITY PLAN | 19
Moreirense FC made history in Portuguese
Liga Portugal has redefined the
football by becoming the first Taça CTT
competition in which all professional Clubs
Winter Champion. The event has a new
have the opportunity to generate
competitive format in the style of the
different ambitions, in a space that
Final Four. The final game, broadcast live
empowers young talents, side-by-side with
on RTP1, topped ratings on Portuguese
the most striking names of the national
television, from the first to the last minute,
squads.
with an average of more than 1.5 million
The 2017 Winter Champion joins SL Benfica,
viewers, but with audience “peaks” that
Vitória FC and SC Braga – a finalist last
surpassed the 2 million viewers, according
season - in the competition’s winners’
to figures from GFK.
gallery.
The Taça CTT will maintain the new format
In terms of spectators, the 2016-17 season
for 2017-18, with the Final Four to be held
broke all records since Liga Portugal’s
during a week packed with sports and
attendance records began. This new high
leisure events, scheduled for the last week
was in the region of 4.35 million spectators.
of January 2018.
All competitions showed increases in
The styling of the event promotes the
spectators, compared to previous seasons;
values of celebration, passion and union, in
the Liga NOS with 3.6 million, followed by
a festive atmosphere and football-centred
LEDMAN LigaPro, with half a million, and
showmanship, during a period marked by
the Taça CTT with around 250,000
the beginning of the second round of the
spectators.
two professional championships in
Liga Portugal welcomes these figures and
Portugal: the Liga NOS and LEDMAN
intends to continue implementing
LigaPro.
measures that will further boost this growth.
| SEASON 2017-18 |ACTIVITY PLAN | 21
STRATEGIC OBJECTIVES 2017-18 In order to ensure that the strategically defined actions will achieve the objectives set for the four-year period, and that the League is on the right track, short-term strategic objectives have been identified that will allow us to move toward maturity in the medium and long-term .
Financial Objectives
Business Objectives Business Revenue Target:
Total revenue target:
15.3 M€
Distribution of Income among Clubs (services, products, and in financial value):
10.8 M€
3.1 M€
Average time to pay suppliers:
Debt Ratio Target (D/E):
30 DAYS
258,46%
Total target operating results:
2.1 M€
Solvency ratio target (E/D):
38,69%
Increase Liga Portugal’s business attributes to generate an extra
500.000 €
in revenue per season.
| SEASON 2017-18 |ACTIVITY PLAN | 25
Objectives of Promotion and Communication Increase the Advertising Value Equivalency of the Liga and its Competitions
Develop Segmented Databases:
1.300 M€/AVE 250 M€/AVE 220 M€/AVE 60 M€/AVE
Liga Portugal Website goal: to increase from12 MILLION visits per year to
60.000
15 MILLION
organized and segmented contacts
60.000
visits per year
3.7 MILLION
Increase the number of spectators in stadiums:
Social Network Targets
spectators
550.000 spectators
* AVE: Advertising Value Equivalency
26 |ACTIVITY PLAN| SEASON 2017-18 |
300.000 spectators
325.000
10.000
43.000 7.500
General Strategic Goals
1
Introduction of new technologies in competitions.
2
Financial restructuring program
3
Ongoing training of sports officials
4
Approximation of Financial Assumptions (AFA) to UEFA fair-play metrics
5
Lay the foundations for the internationalization of Liga Portugal and its football
ACTION PLANS 2017-18
Liga Portugal is divided into various departments that oversee the execution of the various actions and permit the defined strategy to be rolled out, allowing the previously-defined objectives to be reached.
Projects and activities specific to General projects and activities, which, although in many situations are spearheaded by one of the departments, require the joint, organized and united efforts of the various departments, and are therefore general to the entire organization.
each department, which, despite
• Propelling the LEDMAN LigaPro, through the development of events and infrastructures in collaboration with the Portuguese Football Federation (PFF), which intends to provide financial support to the Clubs; • Boosting and broadening the Taça CTT’s Final
The projects and activities to be rolled out can be classified in two large groups:
Four event, increasing activities outside the stadium, maintaining the level of quality of organization of the games and upping the promotion of the competition;
Projects and activities specific to each department, which, despite contributing to an overall end, are focused on and developed by one single department.
• Maintaining and increasing the drive of the Working Groups, which have proven to be crucial in linking the Clubs to Liga Portugal; • The implementation of a Shared Service Centre; a campaign to reduce VAT on ticketing and a system for the marketing and promotion of tickets through the Liga’s digital platforms; and to increase the services and support to Clubs;
30 | ACTIVITY PLAN | SEASON 2017-18 |
contributing to an overall end, are
single department. These include:
focused on and developed by one
• The digital ecosystem of the League will be
• New technologies, such as the video-referee,
developing across-the-board with the
e-League smartwatch interface, digital security
maintenance and updating of the website,
certification and the introduction of improvements
implementation of a CRM system, and
to official Portuguese football statistics will be
intensification of the campaigns, communications
implemented;
and advertising via this route;
• Focus on improving the operation and efficiency
• Improving the competitive model and the
of internal management through the development
efficiency of the industry as a whole; developing
of an internal purchasing control system, a
the financial assumptions and programmes of the
performance management and evaluation
Clubs;
system, and an internal and external training
• In the area of Competitions, the Officials
program,
Nomination Support System (ONSS) will be introduced to improve the management of
In this chapter, the main projects to be
Officials. The promotion and awareness-raising of
implemented next season will be systematically
improvements on pitches will continue, including
presented, first presenting the projects that run
technical training, the TRANSFER system will be
through all departments, and then the projects
updated and a policy of proximity will be promo-
specific to each department.
ted within Clubs;
| SEASON 2017-18 | ACTIVITY PLAN | 31
GENERAL PROJECTS AND
ACTIVITIES
Kick-off
Liga NOS
32 |ACTIVITY PLAN| SEASON 2017-18 |
LEDMAN LigaPro
Taรงa CTT
Working Groups
Business Intelligence
Post-Graduate Studies
International Coordination
Shared Services Centre
| SEASON 2017-18 |ACTIVITY PLAN | 33
Kick-Off 2017-18
already existing prizes;
will be carried out during the 2017-18
Kick-Off marks the launch date of the
• Creation of new moments for the
season:
official start of the new season, namely of
clients of sponsors and partners to
• Monitoring local and Sub-23 players
the three professional competitions
experience and engage with the
in LEDMAN LigaPro games, confirming
organized by Liga Portugal: the Taça CTT,
competition;
that the Clubs include the minimum
Liga NOS and LEDMAN LigaPro. It was
• Definition of the concept of awar-
number of locally-trained and Under-23
intended to be a defining moment of the
ding a trophy to the winner, so that in
players
season for the Portuguese football market
February the respective Clubs can be
required by the regulations in order
and for society in general.
approached and made aware of the
to fulfil the training of young Portuguese
The event, which included a Prize Draw
event to be held.
players;
and the Liga Portugal Awards Gala, took
• Ensure greater media exposure of this
• Work to expedite the provision
place at the Leixões Port Cruise Terminal,
competition, to increase its AVE
of a private security service to support
with around 250 guests and media.
(Advertising Value Equivalence);
Clubs;
In addition, it was presented from the host
• Promoting the sale of tickets in a
• Ensure that defined brand activations
city of the Taça CTT Final for the 2017-18
360-degree format (fans, families,
with main sponsors are implemented
season.
sponsors, partners, wider community
from the start of the championship,
////////////////////////////////////////////////
and tourists) with a view to increasing
and monitor their quality and
the number of spectators at LIGA NOS
implementation throughout the season;
stadiums;
• To stimulate all official annual and
This competition will require the integration
• Increase the number of attributes
monthly awards, in articulation with
and participation of the Liga`s various
that can be marketed in this competi-
their respective sponsors, introducing
departments, in constant communication
tion, with the support of the Clubs.
improvements in the organization,
Boosting Liga NOS
and articulation. In addition to the usual organization of the
////////////////////////////////////////////////
nominations, votes and delivery of the awards;
matches and their scheduling, assured by
Boosting the LEDMAN LigaPro
the Competitions Department, there will be
The biggest investment from our main
sponsors and / or partners for the
a set of actions throughout the season with
sponsor requires the implementation
attributes still available in this
a view to the matches’ promotion and
of factors that aim to enhance
competition;
projection, namely:
the spectacle of the sport, namely
• Heighten the motivation of TV
• Defining new brand activations for
through better pitches, infrastructures and
operators so that more games
the 2017-18 season, in conjunction with
organization.
are televized and / or find financial
sponsors and partners, and in
Liga Portugal’s focus in this competition
and technological solutions that allow
articulation with sport Clubs, television
involves boosting and closely monitoring
them to be streamed;
operators, among other sports entities;
Clubs in order to jointly find solutions that
• Articulation, definition, organization
• Introduction and reformulation of
aim to improve, make more professional,
and coordination of the award
official annual and monthly awards;
add value to and promote the LEDMAN
ceremony at the end of the
adjustments to the organization,
LigaPro.
nominations, votes and delivery of
In an articulated fashion, a series of actions
• Develop a campaign to recruit
championship. ////////////////////////////////////////////////
| SEASON 2017-18 |ACTIVITY PLAN | 35
Promoting the CTT and Final Four Cup
event. The high level of organization
activities, musical concerts, fan races,
required by the Liga team should be
among other non-stadium activities;
With three distinct phases of contest, this
noted, since the entire operation of the
• Develop a Manual of Operational
competition has a charitable side with the
Final Four is solely their responsibility.
Procedures for Clubs, within the scope
participation of all associated
Hence, concrete and integrated actions
of this competition and the Final Four
professional teams in the Portuguese
are upheld by the various departments in
event specifically;
League. This competition was
order to achieve common objectives,
• Manage articulation between
reinvigorated in 2016-17 and returned to
such as:
all the intervening parties, from the
take the national calendar by storm,
• The organization of all operational
host city, to security forces, sponsors,
claiming a new following with the
stage mechanics with a view to the
Clubs involved, among others;
introduction of the Final Four. At the end
Final Four in all areas, namely ticketing,
• Find new and creative ways to
of the year, the competition earned
match organization, transportation,
engage current sponsors and create
profit through participation and television
accommodation, catering,
new partnerships;
revenues, and the values to be distributed
accreditation, security, signage,
• Ensuring the realization, follow-up and
for the 2017-18 season are expected to be
promotion, communication, protocol,
coordination of prize draws throughout
similar.
Marketing operations, ceremonies,
the competition;
among others;
• Develop a greater interest in this
As mentioned, the new calendar format
• Developing an integrated concept
competition among TV operators and
presented for the competition intends
of activities, on a more robust, more
media, which may involve the creation
to propel it, creating a very high-impact
dynamic stage, creating a Fan Zone
of more interactive content of greater
event and consolidating it as a strong and
that unites the local community;
robust brand.
• Developing various marketing,
The Final Four will take place over the last
communication and public relations
week of January 2018, with the venue
activities, creating visibility and new
being announced on July 7 at the Kick-Off
promotional tools such as brand
36 |ACTIVITY PLAN| SEASON 2017-18 |
interest to fans. ////////////////////////////////////////////////
Annual Meetings Working Groups and Annual Meetings At the start of each sport season the
activities of the Working Groups begin, which consist of periodic meetings with the Clubs to discuss topics of collective interest in the following areas: • Financial; • Marketing; • Communication; • Competitions; • Legal. FINANCIAL
COMPETITIONS
Financial Assumptions
Security Coordination
Sports betting
Central Marketing
Revision of Ordinance 50/2013
Minimum age of access to sports facilities
Disciplinary and Refereeing Management
Competition assets
Alcohol consumption
Policing
Fan sectors
Model of scrutiny of financial investment in Clubs
Digital and Social Media
Workplace Accident Insurance Model of scrutiny of financial investment in Clubs Financial restructuring model
Reflection of the International calendar
LEGAL
MKT & COM
Ticketing
New competition models (Liga NOS and LEDMAN LigaPro)
These groups aim to bring the various collective themes into line, bearing in mind regulatory changes or the creation of tools and mechanisms that lend greater efficiency, value and potential to the competitions in general, and the Clubs in particular. The themes defined for the 2017-18 season are as follows: ////////////////////////////////////////////////////////////////////////////////////////////////////////
38 |ACTIVITY PLAN| SEASON 2017-18 |
Development of the Business Intelligence area The Liga currently holds a vast wealth of information that should be capitalized on for the benefit of Clubs; information that can demonstrate, at national and international level, little known findings by experts in other areas of activity and by the general public. At present, Liga has a vast set of information in distinct phases of organization, much of it already computerized and available in databases. Some of this information, especially the historical and older information, still needs to be converted. A process of organization and systematisation of this information has been developed, which will allow Liga Portugal to consider, during the next season, how to use and empower it. Existing information is divided into four major areas: TYPE OF INFORMATION (ILLUSTRATIVE) MATCH STATISTICS Goals per game
COMPETITION STATISTICS
Goals per player
Number of spectators per game
Yellow and Red Cards
Number of police officers per game
Minutes played
Average ticket value, etc...
Cards by referees etc ... OTHER INFORMATION FINANCIAL STATISTICS
AVE values generated by competitions
Profit and Loss Statements by Club
Contract information
Balance Sheets by Club
Status of State debts
etc ...
Transfers of players etc ...
Together with Ernst & Young (EY), RTP, and the Portuguese Institute for Sports and Youth (PISY), the objective is the development of a Business Intelligence area that promotes high-profile information of the professional football industry, aiming to create work and knowledge tools for Clubs. Information that will always be provided as a general overview of the industry and not by individual Sports Society. Thus, a Football Finance Yearbook is being developed, to be presented in March 2018 during an Annual Meeting. The development of a Technical Manual on the Organization and Management of Professional Football (OMPF Manual) is also in the planning. ////////////////////////////////////////////////////////////////////////////////////////////////////////
Shared Services Centre for Clubs Some examples of agreements and potential services to be made available / negotiated in this cumulative manner by Liga Portugal may relate to fiscal support, Human Resources outsourcing, quality management, clipping, return analysis, impact studies, stadium optimization PARTNERSHIP
Postgraduate Course Organization and Management in Professional Football
studies, procurement, sponsors, PARTNERSHIP
The only Postgraduate Course certified by Professional Football OPORTO - LISBON 2º EDITION
merchandising and innovative business attributes, among others. The creation of a procurement platform (purchasing central) may take shape within this project, which could become self-remunerating, levied by suppliers and according to the levels of marketing performed. ////////////////////////////////////////////////
Scientific Coordination: Prof.ª Doutora Maria de Fátima Ribeiro Portuguese Catholic University’s Porto School Faculty of Law
FROM 22 SEPTEMBER 2017 TO JUNE 2018 APPLICATIONS BY 30 AUGUST For more information on enrolments, contact the Portuguese League for Professional Football: www.Ligaportugal.pt | E: posgraduacao@Ligaportugal.pt |T: +351 22 834 87 40
M: +351 93 686 06 28 “Organization and Management in Professional Football” Postgraduate Course A Liga Portugal is promoting the 2nd Postgraduate Course in “Organization and Management in Professional Football”, in partnership with the Catholic University’s Porto Law School, aimed at professional football. This course aims to equip participating trainees with knowledge in various subjects related to professional football, namely in organization, legal framework, marketing and in the management of professional competitions. This season, in addition to the Porto course, which will be held at Liga Portugal’s headquarters, the same course will be taught in Lisbon, both scheduled to begin in September. ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
| SEASON 2017-18 |ACTIVITY PLAN | 41
The various departments also develop a set of actions that, although not isolated, are specific to each department, which align with the strategic orientation and with the objective of achieving the goals defined by the organization.
PROJECTS AND SPECIFIC ACTIVITIES BY
DEPARTMENT | SEASON 2017-18 |ACTIVITY PLAN | 43
FINANCIAL DEPARTMENT
This department is responsible for the administrative and financial functions of the Liga, and is responsible for a set of specific and transversal activities for the 2017-18 sports season, in addition to the normal administrative financial monitoring of the entire organization and Clubs. Based on activity coordinated by the Administrative and Financial Department in the Working Groups, the following themes will be highlighted during the 2017-18 season: 1) Financial Assumptions; 2) Revision of Ordinance 50/2013; 3) Workplace Accident Insurance; 4) Model of scrutiny of financial investment in Clubs; 5) Model of financial reorganization of Clubs. • Activity planning and budget control; • Administrative follow-up; • Infrastructure Fund for LEDMAN LigaPro; • Internal Purchasing Control System; • Financial Assumptions 2018-19; • 23% VAT campaign; • Financial restructuring Program for Clubs; • Performance Management and Evaluation System (PMES); • 2017-18 Training Program.
Activity planning and budget control
closing on the 8th day of each month;
of their ticket, fans demand a pleasant
• Rationalize processes;
• Forecasting and analysing monthly
and notion of entertainment aligned with
• Certify Liga suppliers.
The Activity Plan is the predictive
changes in cash needs and resources,
entertainment in all competing activities.
The development of this system
structuring instrument of the entire
keeping the cash-flow budget up to
Having realized this need, Liga Portugal
will contribute to and promote the
organization’s objectives and strategies.
date and in line with the current needs
has developed a protocol of collaboration
implementation of the Shared Services
The various departments develop their
of the Liga.
with the Portuguese Football Federation,
Centre, which will be at the service of
business plan, reflected in the budget
• Introduction of a budget control sys-
securing, in a first phase, the value of
the Clubs.
available for the timeframe, which, once
tem per cost and project centre, with
500,000 euros for this purpose, which will be
approved, is subject to strict and
the implementation of a new chart
distributed among Clubs.
transversal control by the Finance
of accounts and quarterly monitoring
Thus, during the 2017-18 season, under the
Financial Assumptions 2018-19
Department. The accountability of each
of the Official Accounts Reports, whose
auspices of the PFF, the following actions
Preparation and analysis of the set
department for its budget under
reports are presented to Liga Portugal’s
will be carried out:
of financial presumptions inherent to the
centralized control will allow, in an efficient
management.
• Presentation of the Applications Program
admission and participation of the Clubs
and timely manner, to check budget
• Preparing the annual financial
for requalification and / or construction of
in competitions organized by the Liga.
deviations, identify potential corrections
statements in accordance with current
sports infrastructures and support for fans;
The Financial Department, with the support
and permanently understand the evolution
accounting standards, reflecting
• Launching of the Applications Program,
of the Legal Department, will analyse the
of the budget approved at the General
in a true and transparent manner
evaluation and approval of the program in
documentation submitted by Clubs at the
Assembly by the members.
the existing financial situation through
the 2017-18 period;
beginning of the sports season, regarding
The planning phase will take place from
the annual Report and Accounts of the
////////////////////////////////////////////////
compliance with the mandatory
March to June 2018, with the financial
organization;
control being carried out on the 8th of
• This department will also
each month, following which it is
be responsible for the management
Internal purchasing control system
possible to send to the other departments
and maintenance of the infrastructures,
Liga Portugal intends to implement an
an alert regarding deviations or potential
the Liga’s facilities, an area that will
electronic system of internal purchasing
deviations so that Contingency plans are
be reformulated and adjusted
and contract management, adopting
23% VAT Campaign
immediately activated.
to improve the current processes.
the best management practices, through
It is the intention of Liga Portugal to
a digital platform and adjustments in the
develop an integrated campaign,
processes, to allow a greater control of all
spearheaded by the Marketing
the acquisitions and procurements.
Department in conjunction with Clubs, with
The option of developing this platform is
a view to reducing VAT on the marketing
related to the need to:
of the tickets to games, ensuring their
////////////////////////////////////////////////
Financial Assumptions. This activity will include receiving and analysing the reports and accounts of the Clubs. ////////////////////////////////////////////////
////////////////////////////////////////////////
////////////////////////////////////////////////
Administrative and financial follow-up.
Infrastructure Fund for LEDMAN LigaPro
Through a wide range of activities the
The Portuguese League intends to find,
Administrative and Financial Department
together with the Clubs, solutions to
• Implement a governance and
positioning is in line with other
guarantees an across-the-board normal
improve infrastructures and the fan
segregation system that is robust;
entertainment venues in Portugal.
functioning of the Liga’s administrative
experience. On one hand, the training of
• Control, with greater efficiency, the
During the period 2017-2018 season a
and financial areas, namely:
talent, in an increasingly competitive
captives and consumptions
national and international study will be
• Ensuring, on a daily basis, the
market, demands the continuous
to be made;
developed with the respective Working
accounting treatment of all
improvement of infrastructures; On the
• Optimize the price / quality relation of
Group, organizing a joint mission statement
documents, allowing the monthly
other hand, in exchange for the purchase
the goods and / or services to procure;
to be distributed by the Clubs.
| SEASON 2017-18 |ACTIVITY PLAN | 45
This document will support joint media
the talent, professionalism and unison of
campaigns and motivational meetings
its employees, having decided that the
with decision-makers and opinion-makers
implementation of the PMES is crucial to
who back this topic.
aligning its strategic objectives with its
////////////////////////////////////////////////
human resources management. It is
Program for the financial restructuring of Clubs
important that the process of promotion and career progression be based on merit and performance.
A study will be carried out with a view to
Also on a human resources management
the development of a program and its
level, the Liga will automate the process of
planning, so that in a cycle of 4-6 years
hiring and firing, making it directly linked to
the Liga can play an active role in the
skills and quality in performance.
restructuring of the accounts of the Clubs
////////////////////////////////////////////////
participating in professional competitions. As is currently the case in UEFA and in the
2017-18 Training Program
larger socio-economic European leagues,
In line with the PMES, to increase the level
the Liga will introduce guiding and control
of employees’ skills and mitigate training
mechanisms with a view to ensuring
needs, an internal training program was
fairness, fair play for the competitions’
developed the past season.
Football professionals, and a more
Using the Liga’s internal resources,
balanced and sustainable management
employees with the highest levels of
of Clubs. This program aims to rationalize
knowledge in specific areas were identified
expenditure in comparison to revenues,
and a training programme was developed
and to set objective targets on the ratios
with the following features to be staged in
that Clubs will have to meet to help
2017-18:
balance the industry and themselves.
• At least one course per month;
////////////////////////////////////////////////
• Compliance with legal training
Performance Management and Evaluation System (PMES) Following the best international human
requirements; • Effective guarantee of knowledge-sharing and increase of Liga Portugal’s human resources.
resources management practices, Liga
During the season, an external training
Portugal has developed the
program will be coordinated and
Management and Performance Evalua-
launched with a view to filling in skills that
tion System (PMES), unprecedented in the
are not internally developed.
organization, whose implementation aims
////////////////////////////////////////////////
to evaluate all employees in key areas. The Liga will consistently seek to value
46 |ACTIVITY PLAN| SEASON 2017-18 |
COMPETITIONS DEPARTMENT
This department is responsible for all the planning and organization of the main three professional football competitions in Portugal, ensuring balance and stability among them. It articulates with the parties involved in “360 degree” logic, aligning and adding Clubs, security forces, activities in the field, local councils, and television operators among others. Regarding cross-sectional projects, the involvement of this Department in the LEDMAN LigaPro and in Working Groups should be highlighted in the following defined themes: 1) Framework safety coordinators; 2) Minimum age access to sports venues; 3) Consumption of alcoholic beverages; 4) Fan sectors; 5) Reflection of the international calendar. For various reasons, this department has a set of very unique responsibilities which it articulates by season.
• Scheduling of Matches and Sports Calendar; • ASMF Project; • Preparation of the New Sports Season; • Sports Monitoring 2017-18; • Technical Commission for Surveys; • Stadium Licensing; • Awareness-raising for Improvement of pitches; • Officials - Recruitment, Training, Monitoring and Evaluation; • Workshop with the PRIO Championship Clubs; • Refereeing and video-refereeing; • Study of the competitive models of the three competitions.
Match scheduling and Sports Calendar
and the Competitions Department.
involved have a correct knowledge
possibility of adapting the current
In addition, prior to that, and in order
of the real situations;
infrastructures to the needs of the LEDMAN
Throughout the sporting season, and
to guarantee the start of the event, it is
• Articulation, operation and
LigaPro.
following the applicable regulations, the
necessary to articulate with the Marketing
procedural follow-up in the scope
Thus, the department will cover the:
Liga will manage the sports calendar. In
Department on operational matters such
of e-Liga, guaranteeing constant
• Licensing of stadiums of the Clubs
coordination with Clubs and television
as field activities, test sponsors, vouchers to
updating of the technological tool,
participating in professional
operators, the Competition Department
be assigned, ticket layout, backdrops, and
in collaboration with the Department
competitions:
will hold match-day and match-time
information from sponsors and partners.
of Technology;
• 18 Liga NOS,
sessions.
The Competitions Department distributes
• Disclosure to the Clubs of the
• 20 LEDMAN LigaPro;
This department is committed to finding
the official balls of the competitions as
activation plan envisaged by the Liga
• Ensuring of regulatory compliance;
mechanisms to publicize the dates and
well as the management of the whole
and the winners of monthly prizes;
• Reduction of asymmetries between
times of matches as far in advance as
operation with the Clubs regarding the
• Defer actions requested by Sports
stadiums;
possible, to ensure the greatest
information on the official equipment of
Club in a swift manner, bringing them in
• Cataloging of stadiums in
involvement of all parties.
the respective teams.
line with the respective regulations;
coordination with Marketing
////////////////////////////////////////////////
The information compiled is inserted in the
• Verify and validate, in the light of the
Department.
e-Liga, the Liga’s competitions
Competition Regulations, the requests
management platform.
for promotional actions requested by
ASMF Project Application for Scheduling Matches and
At present the Department will focus on
Fixtures.
further reducing difficulties between
This is a project to be developed in
League demands and the duties of Clubs.
coordination with the Department of
////////////////////////////////////////////////
Technology. It aims to create an app within the working meetings held by the
Sports monitoring 2017-18
Standing Committee on Calendars, to coordinate and articulate the different
Clubs. ////////////////////////////////////////////////
Technical inspection committee
////////////////////////////////////////////////
Raising awareness for better pitches In permanently order to guarantee that pitches are in good condition and are subject to continuous improvements,
A manual of procedures has been
the Liga will monitor the state of the grass
Transversally, and through a wide range
implemented by the Technical inspection
and issue the necessary notifications,
of activities, this department will ensure
committee, which provides for greater
in partnership with the Surveys Commission
proposals for scheduling matches and
the stability and normal functioning of the
coordination and monitoring of all
and an External partner.
support a regularity and sense of balance
competitions. During the 2017-18 season,
regulatory procedures.
To support the Clubs in this objective,
of game days and times, based on
the focus will be:
Hence, during the 2017-18 season, a set
a Lawn Manual will be launched. The Liga
applicable regulatory standards and
• To monitor matches on a weekly
of regulatory actions to verify compliance
intends to provide guidelines to reduce
practices in this area.
basis to manage unexpected situations
are defined, with a view to monitoring the
differences among playing fields of the
////////////////////////////////////////////////
throughout the day, such as the state
Clubs, provide clarifications and support
various stadiums, and to provide the best
of pitches;
requested.
conditions for performance.
• Ensure compliance of documents
////////////////////////////////////////////////
As a reward for the evolution and
Preparation The new sport season
required every season and on each
At the beginning of each sporting season,
match day ,and in accordance with
Licensing of stadiums
it is necessary to create, perfect and adjust
the regulatory standards set forth,
This intends to implement a timelier and
documents that allow the clear and
namely models O, P, L, I and F;
better organized licensing system, aiming,
professional contact between the Clubs
• Ensure that the operational teams
among other objectives, towards the
commitment of the Clubs in the constant improvement of pitches, the Relvados ////////////////////////////////////////////////
| SEASON 2017-18 |ACTIVITY PLAN | 49
Officials - recruitment, training, monitoring and evaluation
adjustment of nominations to enhan-
football. The activity of the department in
ce the value of the various parties
this chapter will be done in consonance
Study of the models of the three competitions
These sports officials represent the Liga in
involved.
with the Portuguese Football Federation.
During the 2017-18 season, three studies
There is no provision in this budget for any
will be developed, one for each of the
expenditure on the video-referee, which is,
competitions, with a view to reformulating
as agreed, the responsibility of the
professional competitive models.
Portuguese Football Federation.
Each study will have a set of phases,
//////////////////////////////////////////////
from diagnosis to the current situation,
full competition. The Liga intends to give better conditions to the officials in the
///////////////////////////////////////////////
the support available to them through
Workshop with the Clubs of the PRIO Championship
well-defined levels of training through a
In order to anticipate access to LEDMAN
renowned and impartial external
LigaPro and to ensure correct knowledge
international benchmarking, drawing up
company.
of the regulations and rules of access to
a tactical plan, and concrete actions to
Great focus is placed on:
competitions organized by the League,
stimulate each of the competitions: Liga
• Promoting the performance
a workshop will be held for Clubs / sports
NOS, LEDMAN LigaPro and Taça CTT.
of officials through the implementation
companies in professional championships.
For this, the focus of the studies will be,
of a new format for recruitment
This early training enables the necessary
among others, on the following topics:
and access to the framework.
contacts to be made to speed up, for
• Number of teams;
For the first time, some of the vacancies
example, stadium inspections (April and
• B Teams;
were allocated to students who
May), as well as to provide regulatory
• Competition formats: clearances,
attended the “Organization and
information and other requirements for
play-offs, draws;
Management in Professional Football”
professional competitions
• Stadium assistance;
postgraduate course, hence
///////////////////////////////////////////////
• Television broadcasts;
scope of their jobs, as well as to reinforce
acknowledging their skills and performance;
Refereeing and video referee
• The high importance given to the
For every round, and in conjunction with
training and continuous assessment
the Portuguese Football Federation’s
of officials by increasing the demands
Refereeing Council, taking into account
on knowledge, skills and performance
their nominations, all the logistics
for 2017-18.
(accommodation and travel) inherent
• The introduction of new IT platforms,
to each match day will be taken care of
namely the ONSS (Officials Nomina-
within the three competitions. After offline
tion Support System), in collaboration
video-referee tests in the Final Four of the
with the Technology Department.
Taça CTT, and after bringing it into line with
The objective of this system is to give
the Portuguese Football Federation, this
greater objectivity, criterion and history
new technology will become a reality in
to the distribution of officials by territory
the 2017-18 season. The official
and by matches of the various Clubs,
introduction of the video-referee will be
following previously-defined objective
at the beginning of the season, in August
criteria;
2017, putting technology at the service of
• Ensure a greater balance and
the truth and transparency of professional
50 |ACTIVITY PLAN| SEASON 2017-18 |
• Appreciation of sponsors and partners. ////////////////////////////////////////////////
REGISTRATION
OF CONTRACTS
DEPARTMENT This department is organized into two main areas that work in an integrated and articulated way to achieve the organization’s common objectives. Given its specificity and areas of operation, this department provides fundamental support to the Liga’s activity, to the other departments and to the Clubs. This department will discuss, within the framework of the Working Groups, the following themes: 1) Sports betting 2) Disciplinary and Refereeing Management; 3) Policing; 4) Model of scrutiny of financial investment in Clubs LEGAL • Follow-up on Protocols, Contracts and Legal Situations; • Regulatory Amendments, Statutes, General Regulation, Official Statement No. 1 (CO1); • Legal Follow-up and Reporting of Legislative Amendments; • Integrity Unit in Football
REGISTRATION OF CONTRACTS • Registration of Contracts and Registration of Players; • Salary compliance to players; • TRANSFER.
throughout the season, to statutory
this document, namely in the transversal
and projects and providing proposals of
bodies, other departments and
projects of Liga Portugal.
Liga contributions to the work of these
The Legal branch will focus its
associates;
The conclusions of each Working Group will
entities.
activities on the management,
• To respond to all types of notifications
be presented in March and, consequently,
////////////////////////////////////////////////
application and amendment of
and requests from courts, enforcement
a Working Group will be held to present
regulations, legal actions, reviewing
officials, the Judiciary Police, Public
concrete proposals for regulatory changes.
Integrity Unit in Football
and analysis of contracts, suggestion of
Security Police, National Republican
The amendments will then be presented
The Football Integrity Unit will work in close
changes to clauses whenever
Guard, Tax Authority, Social Security
and approved by the Liga’s Board. In a
collaboration with the Portuguese Football
necessary, issuance of reports, opinions
and other public entities;
final phase, regulatory changes are subject
Federation (PFF), the Professional Football
and replies to Consultations, whenever
• Control of court cases, new and
to presentation and approval at the
Players’ Union (PFPU), the Portuguese
requested, among other activities. This
concluding;
General Assembly, before the Clubs.
Football Referee Association (PFRA), Union
area will play a fundamental role in
• Backing of new legal proceedings in
////////////////////////////////////////////////
of European Football Associations (UEFA),
maintaining the equilibrium of
which the Liga is involved;
competitions, in the management of
• Follow-up of protocols between the
relationships with and between Clubs,
Liga and its various partner entities.
Legal support and reporting of legislative changes
and with the numerous organizations
Management of the cooperation
Systematic reviewing of the legislation in
Office, the Santa Casa da Misericórdia,
and associations that are crucial to the
partnerships between entities such
force and in preparation, on which the
Betting Houses, Interpol and worldwide
functioning of competitive models.
as the SEF Borders and Immigration
department issues opinions and proposals
agencies. This department’s main function
This area will thus be responsible for
Authority, the Portuguese Football
for contributions or amendments with a
is to watch out for eventual match-fixing
regulatory integrity, acting as an
Federation and the Professional
view to ensuring the constant adjustment
phenomena, monitor international reports,
inspector of rules and regulations and
Football Players’ Union, Social Security,
of legislation in professional competitions.
monitor compliance with the principles of
as a driving force for the amendment
Tax Authority
From a comparative law perspective it
financial and sporting integrity, oversee
observes the regulatory evolution of the
transfers and draw up a Code of Conduct.
other Leagues, in particular the European
////////////////////////////////////////////////
LEGAL
of the regulations, so as to guarantee their flawless adaptation to competitive models.
////////////////////////////////////////////////
Regulatory changes, statutes, general regulation, Official Statement No 1 (CO1)
Association (FIFA), as well as with the Polícia Judicial (PJ), the Public Prosecutor’s
Professional Football Leagues (EPFL), in order to ensure that the Liga adapts its regulations and processes to the best
The drafting of amendments to the Liga’s
practices of their counterparts.
Rules of Conduct, Refereeing and
It monitors the League’s partner entities,
Competition, will be carried out in
such as the Professional Football Players’
The main activities in this area for the
collaboration with the other departments.
Union (PFPU), the National Association of
2017-18 season will be as follows:
Follow-up of protocols, contracts and legal situations
the Fédération Internationale de Football
The Working Groups were created with
Football Coaches (NAFC), and the
• Negotiation of collective labour
the ultimate aim of producing regulatory
Portuguese Football Federation (PFF), with
contracts with entities such as the
changes that reflect the concrete needs
which the Liga maintains close ties and
Professional Football Players’ Union and
of the competitions and the Clubs.
common themes throughout the sporting
the National Association of Football
Hence, all Clubs will be invited to
season.
Coaches, among others;
participate in periodic meetings on the
To this end, it conceives and enunciates
• Legal advice and support,
four major themes afore-mentioned in
the Liga’s position, analysing documents
| SEASON 2017-18 |ACTIVITY PLAN | 53
CONTRACTS REGISTRATION
within each sporting season - January, April and May / June (PNF).
The main task here is to receive,
It allows the assessment of whether the
examine and register sports contracts
Clubs are complying with the
or their revocation, transfers and
afore-mentioned presupposition, in
revocations of assignments and
accordance with the regulations, namely
additions to contracts relating to
the Rules of Competition and Disciplinary
players.
Regulations of the League, at risk of penalties / sanctions.
//////////////////////////////////////
Contracts Registration
TRANSFER
The main phases related to the activity of
This platform is the result of joint and
registration of contracts and registrations of
ongoing work between the Legal
players, which are closely monitored by this
Department and the Department of
Department, will be as follows:
Technology. It intends, from July 1 and
• Registration - from July to September
in a mandatory format, to dematerialize
2017; And in January and February
the entire area of professional football
2018;
Transfers.
• Exceptions (unemployed) - from
Thus, for the 2017-18 season, upgrades and
September 2017 until February 28, 2018;
improvements are planned to allow all
• Exceptions (injured goalkeepers,
Clubs to be able use this platform to enrol
juniors, among others) - from
the various sporting entities and improve
September to December 2017; And
the process in terms of speed and ease of
from February to June 2018. Thus, the
use.
validations will depend on the sending
In addition, training initiatives for Clubs, in
of documents within the deadline, and
the format of workshops, are to be held to
the maximum limits within which players
clarify doubts, receive input and involve
can enrol in each campus, following
those responsible for the use of this tool.
the Terms, will be controlled.
////////////////////////////////////////////////
At present players’ registrations will be done through the IT transfer platform. ////////////////////////////////////////////////
Players’ salaries This consists of monitoring salaries for players and coaches on behalf of the Clubs in the periods defined by directives
54 |ACTIVITY PLAN| SEASON 2017-18 |
MARKETING DEPARTMENT
This department is functionally organized into three broad areas, contributing to different objectives, but acting together.
MARKETING
COMMUNICATION
COMMERCIAL The tasks defined for this department took into account the two types of marketing and communication campaigns identified during the 2016-17 season.
INSTITUTIONAL CAMPAIGNS ANNUAL CAMPAIGNS FOOTBALL WITH TALENT
TOGETHER WE ARE ALL FOOTBALL WITH TALENT
CSR
To establish the Liga Portugal brand
Unites all promotional and communication actions with Clubs and Corporate entities (including events, general meetings, working groups).
Establishes Liga Portugal as an active entity with and for the community.
LEAGUE CUP (Taça CTT)
FIRST DIVISION (Liga NOS)
SECOND DIVISION (LEDMAN LigaPro)
Geared towards competitions, football promotion and creating value for and with Sponsors and Partners
SPORADIC CAMPAIGNS INTERNATIONAL SPORTS DAY
NATIONAL WOMAN’S DAY
UNIVERSAL DECLARATION OF HUMAN RIGHTS DAY
INTERNATIONAL SPORTS DAY
INTERNATIONAL TOURISM DAY
INTERNATIONAL FAMILY DAY
FATHER’S DAY
INTERNATIONAL TOLERANCE DAY
CHRISTMAS
MOTHER’S DAY
WORLD CHILDREN’S DAY
Use these moments to promote Liga Portugal’s stance as a value-creating entity, based on the axis of communication and the different target audiences identified.
| SEASON 2017-18 |ACTIVITY PLAN | 57
SPORADIC CAMPAIGNS
Kick-off
Kick-off
Monthly Prize Prize of the Month Official Prizes Liga NOS Virtual
Official Prizes
Kick-off
Child Support
Launch Education in Football Draw
CSR
Health
Final Four These campaigns aim to cement Liga Portugal and its competitions as a whole, in an
In the Working Groups, and as presented previously, the Department will cover four broad
integrated and consistent fashion, within the guidelines defined for the organization.
themes:
In the 2017-18 season, all three areas will work together on projects transversal to all
1) Central Marketing;
competitions, in support of events, marketing operations and the promotion of the Liga’s
2) Competitions assets;
various activities.
3) Ticketing; 4) Digital and Social Media.
58 |ACTIVITY PLAN| SEASON 2017-18 |
from the most dynamic national
enhancement of Talent, promoting the
economic sectors;
crème de la crème of and bringing
Marketing and promotion of match tickets
This area will be responsible for the
• Formal promotion when a new
together the Liga’s most diverse
One of the strategic objectives of the Liga
ongoing management of sponsors and
partnership and / or partnership
stakeholders.
will be to continue increasing the
partners, including operational and
is established;
This facet will also create value through its
number of spectators in the stadiums,
COMMERCIAL AREA
strategic planning, monitoring of
The increase in Liga income is only possible
commercialization with sponsors
making professional football a strong
sponsors, analysis of returns and added
if, jointly with stakeholders, it is able to
and / or enhance the communication and
competitor to other entertainment
value of sponsorship, and securing
develop and find new business attributes,
positioning of the Liga. To this effect, the
activities. The proposal is to analyse the
contracts.
to promote competitions in an integrated
Liga will introduce prizes such as “The 11 of
current commercialisation platforms of all
It will also carry out all conceptual and
way, including the creation of fan
the Year” - in the Liga NOS and LEDMAN
Clubs and by competition, to develop an
operational activities with a view to the
experiences and engagement activities.
LigaPro leagues; the Career Prize, among
integrated webcast model, with an
development of new sponsorships,
Thus, during the 2017-18 season, the
others. The mechanics of the prizes will be
integrated front-of -house on the Liga
partnerships and creation of own
League will focus on:
presented in a proper document at the
Portugal website.
revenue drives for Liga Portugal.
• Creating and developing attributes
beginning of the season.
The interface to be developed should
This area will also be responsible for the
that will generate an additional 500,000
////////////////////////////////////////////////
function in connection with existing
development, creation and negotiation
euros of business revenue;
of new business attributes, products and
• Develop a commercial and
services, so as to try to increase the tools
communication manual to align the
the Liga has available for the
attributes of the competitions with
Develop The Professional Electronic Football League the “eTaça”
those of Clubs;
First steps will be taken towards creating a
activate a cash-back program, in order to
professional eSports competition, fostering
find a partner in the distribution area and
current competition as a whole and as
define the mechanics, together with the
business facet of the League, in favour of
Clubs.
its members. For now, the objective will be
////////////////////////////////////////////////
generation of income.
////////////////////////////////////////////////
Sponsorship and partner management
Portuguese football fans / partners program To define a national and, possibly,
to develop the concept for the
International Programme of integrated
Professional Electronic League, to align
The main activities of this area for the
benefits of being a fan / Partner of
the Clubs and promote this new area of
2017-18 season will be as follows:
Portuguese football, in line with the existing
activity in Portugal. Firstly, we intend to start
• Manage existing sponsors and
initiatives within the various Clubs.
by testing the market and, later, invest in
partners;
The objective is to lay the foundations of
making the competition more professional.
• Renegotiate active contracts that
the programme and prepare its launch for
The League is studying examples in other
are ending and / or find new sponsors
the 2018-19 season, bringing teams and
European professional leagues where this
and / or partners;
fans closer together.
modality is already being implemented
• Present proposals, negotiate and find
////////////////////////////////////////////////
with remarkable success.
innovative business solutions from a list of potential sponsors and partners
Monthly and annual awards
identified for the three competitions;
The concept of monthly and annual prizes
• Develop a network with companies
will be developed, to allow an
60 |ACTIVITY PLAN | SEASON 2017-18 |
////////////////////////////////////////////////
platforms and, in the case of Clubs that do not have this type of tool, to allow their development. Within this area, the Liga intends to
MARKETING The Liga is structuring an annual publications plan, which will be printed or developed digitally, according to the targets and communications to be published.
• Conclusions of the Working Groups; • Football Finance Yearbook; • Activities Report 2017-18; • 2018-19 Activities Plan. ////////////////////////////////////////////////
Merchandising During the 2017-18 season the Liga will begin to develop a competition merchandising project in aggregate form. As a pioneer and pilot project, an official Final Four store will be created, integrated into the Fan Zones event and leisure week. This pilot project will make it possible to assess potential profitability and the business process to be implemented. ////////////////////////////////////////////////
40 Years of Liga Portugal 3 February 1978 is the official date of the foundation of the precursor to the present PPFL, the Portuguese League of Professional Football Clubs. So, the professional football organization uses this date to symbolically celebrate
Marketing
40 years. The occasion will be celebrated by the Liga, in recognition of all those
The Liga is structuring an annual
who have contributed to the strength of
publications plan, which will be printed or
Portuguese football as an industry and its
developed digitally, according to the
international projection. As part of the
targets and communications to be
commemorations an event is scheduled to
published.
recognize the past and project the future.
Thus, for the 2017-18 season, the following
////////////////////////////////////////////////
publications have already been defined: • Season Review - the season in review; • Guide to Natural Pitches in the context of Portuguese professional competitions;
| SEASON 2017-18 |ACTIVITY PLAN | 63
Digital marketing
Liga Portugal Website
Within the field of digital marketing, the strategic plan is to develop Liga Portugal’s digital ecosystem from a long-term perspective, as this will be
Maintenance and constant updating,
the prime channel of communication with younger generations whose world is increasingly paperless:
development and enhancing of Websites, in collaboration with the Technology department. The current websites owned by the Liga are:
LIGA PORTUGAL’S DIGITAL ECOSYSTEM Awareness; Canvassing of new elements for the brand community.
Building a brand community; Main channel of continuous communication; Source of traffic to the website and / or APP. Central pillar of the entire digital ecosystem
SOCIAL MEDIA
DISPLAY Awareness; Lets you communicate news and reach new targets faster
WEB
t
n nte o e c rks ibl two d cre l ne nd ocia a s ine n nu se o e G to u
(Point of departure and arrival)
Increase communication capacity and generate awareness; Gives credibility to the brand within a specific target market.
EMAIL MARKETING
Liga Portugal website from 12 to 15 million annual visits, by developing an active Search Engine Optimization (SEO) policy,
Where the whole digital communication strategy starts and ends;
social channel referral, a Pay-per-Click
Institutional: information on the organization on Football
////////////////////////////////////////////////
Interactive: where fans can deepen their relationship with the brand and football: subscribe to newsletters, join programs, downloading APP, brochures...
Liga NOS Virtual is the Liga’s official fantasy
(PPC) campaign and versions in Portuguese, English and Mandarin.
Liga NOS Virtual football game. Given its characteristics, it is developed in symbiosis by two departments: Technology and Marketing. The Technology department will focus on
Commercial:online store, online ticket office, online partnerships...
the Liga will supply, as well as improving
A mechanism of fan retention and enrichment of the fan experience, strengthening the connection to the Liga. The main mobile extension of a brand.
the new supplier of statistics.
Direct communication with highly targetable audiences linked to the Liga
////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
64 |ACTIVITY PLAN| SEASON 2017-18 |
2) Link Liga NOS Virtual. The goal will be to increase visits to the
adapting the game to new statistics that
APP BLOGS
1) Liga Portugal
the game with the addition of more players’ scores statistics in partnership with Marketing will focus on the implementation of a promotional plan to boost the visibility of the Liga NOS Virtual and increase the number of teams in it. This platform should be promoted to be used as a potential source of revenue for the League, as a preferred channel for collecting. ////////////////////////////////////////////////
CRM System for Liga Portugal
in an integrated way, thus
Create a platform that allows Liga Portugal
communicating more effectively
to organize and section the databases, in
with the Liga’s target audiences.
order to communicate specific information
PROMOTION ON SELECTED WEBSITES
by segment.
• Develop an active digital promotion
The objectives and main actions defined
policy of the Liga using digital
for this project are the following:
interactive interfaces among target
• Develop a database with 60,000
audiences, creating awareness of the
contacts by the end of the season, with
Liga’s activity and increasing
filters, and segmented (40,000 contacts
the visibility of competitions.
will be collected through the Liga NOS
It is the intention that the Liga is present
Virtual platform);
on at least eight websites not
• Maintain the weekly newsletter for
belonging to the Liga Portugal universe,
the Liga NOS Virtual League;
namely, in the four main sports news
• Develop two monthly newsletters for
or national general news websites,
specific segments;
three in Portuguese-speaking countries
• Develop a monthly e-blaster for specific segments. ////////////////////////////////////////////////
Other promotional activities in a Web environment: LIGA PORTUGAL’S SOCIAL CHANNELS • Develop and manage Liga Portugal’s six main social media channels: Facebook, Instagram, Twitter, Youtube, Issu and LinkedIn, adding Weibo (social network with impact in China). The objective is to increase the Liga’s followers on all platforms, through campaigns and events, promoting the competitions as a whole. LIGA PORTUGAL WEBAPP • Develop a partnership aimed at implementing a smartphone application, which allows the promotion of football and competitions
and one in Mandarin. ////////////////////////////////////////////////
COMMUNICATION DEPARTMENT This area is responsible for Liga
COMMUNICATION CAMPAIGNS 2017-18
SOCIAL ACTIONS 2017-18
The main communication campaigns defi-
the various stakeholders, a set of social
ned for the 2017-18 season are as follows:
actions are defined:
To develop relationships and network with
Portugal’s promotional and
• Annual institutional campaign -
• “Liga-te” meetings with Media guests,
communicational facet, carrying out
consistently communicating
scheduled for September,
the daily management of ongoing
the Institutional activity of the League,
February and May;
communication with stakeholders,
with the Clubs and Corporate Entities;
• “Lilga-te” meetings, aimed
media management, and the timely
• Social responsibility campaign -
at the Clubs, for the presentation
promotion of Liga news.
participating in charitable activities
of products and services, such
During the 2017-18 season, the press
based on four areas:
as the services centre, the official
and public relations area, although
1) Respect for Sport;
e-Sports competition, and others;
functionally integrated within this
2) Respect for Diversity;
• Official representations at events,
department, will report daily to the
3) Respect for the Culture of Fans;
awards, galas and games;
President, working under the
4) Respect for the Environment;
• Meetings with Sport Clubs to discuss
responsibility of the President’s
• Annual campaigns for Portuguese
various topics.
office. The goal is to increase the Liga’s
professional football competitions:
• Awareness campaign for the
responsiveness to the media in order to
Liga NOS, LEDMAN LigaPro
importance of the use of the
improve the speed of daily
and Taça CTT
competition vests;
communication with them.
• Develop communication actions
• Photo competition for professionals
This area is responsible for an active
for promotional activities for 11 specific
in the sector, with exhibitions at the
360-degrees policy of public relations,
occasions, yet to be defined, to
Liga’s headquarters, which may
with the Liga’s target market, and the
generate engagement with supporters
subsequently be taken on the road
promotion and communication of the
and the public in general;
by other organizations and entities
commercial aspects of the Liga’s
• Develop a content access
in the sector, which show an interest
products and services.
campaign, as these are essential for
Integrated in the marketing and events
the promotion of competitions as a
department it also has an active role in
whole. Since the rights are something
the management of traditional, digital,
that influences the promotion capa-
audio and video communications.
city of football, an awareness-raising
Communication campaigns 2017-18
campaign will be implemented with
in hosting them. ////////////////////////////////////////////////
the Clubs for the use of content among the holders of the same. ////////////////////////////////////////////////
| SEASON 2017-18 |ACTIVITY PLAN | 67
TECHNOLOGY DEPARTMENT
This department is responsible for the integrated management of Liga Portugal’s technological infrastructure and supporting the organization of its competitions. Its responsibilities include the programming and development of CRM applications, ERP and business applications / management of competitions, management of the Liga’s physical computer pool; help desk / technical support, systems security assurance, support in the collection and management of Databases, support for mobile application and device management, among others. • Project e-League and Smartwatch Interface; • ONSS Project; • Goal Line Technology (GLT); • ASMF Project; • Digital Security ISO 27001; • Official Portuguese Football Statistics; • Fixed SIP communications; • Various Support Activities to other Departments.
E-League Project and Smartwatch interface
ONSS Project
The e-League application represents a
System – project will be developed and
fundamental endeavour by the Liga to
implemented in collaboration with the
dematerialize all match information.
Competitions Department. The project
However, it will be necessary to
involves the development of a new portal
consolidate, update, optimize and
to support the nomination of officials. The
maintain the platform. During the 2017-18
purpose of this portal is to ensure that
season, the Safety Bulletins will become
nominations are more rigorous and
paperless and will also be available on the
balanced, taking into account a set of
platform.
criteria, such as distance of travel, number
With the launch of the interconnection
of games attended, alternation of teams
between the e-League, tablets and
and other aspects relevant to the
SAMSUNG’s smartwatch, this app has
organization of the competition.
widened its scope and potential. It should
////////////////////////////////////////////////
be noted that the e-League is a pioneering
The ONSS - Officials Nominations Support
application worldwide in the management
ISO 27001 Digital Security
and organization of professional football
A data bridge will be developed between
competitions.
Liga Portugal and the Portuguese Football
During the 2017-18 season the
Federation, guaranteeing total security in
smartwatch e-League project for referees
communication services and the transfer of
will be launched in a generalized and
information between the two organizations,
standard manner, becoming a
namely in terms of registrations and game
fundamental tool for refereeing and
reports.
collecting Liga NOS information.
In addition, within the area of certification,
Two smartwatches will be available to each
the implementation of ISO 27001
refereeing team, with the ability to
(Information Security Management System)
introduce game events as they occur,
is expected following a new directive
synchronizing the information with the
emanating from the European Union, which
tablet at the end of the match.
should be implemented by May 2018, at
The aim of the introduction of this
risk of hefty fines. It is intended to certify
technology is to increase the speed with
all of the Liga’s platforms, with the highest
which reports are completed, and to
standards of computer security. Information
support the referees in play with information
security, particularly at the level of data
pertinent to their performance.
protection and privileged information, is
////////////////////////////////////////////////
vital in the relationship between the Liga, the Clubs and the other entities involved. ////////////////////////////////////////////////
Official Portuguese football statistics
Project ASMF
• Maintenance and constant
As previously mentioned, the ASMF project
updating of the Liga Portugal
Regarding official data, the focus of the
- Application for Scheduling Matches and
and Liga NOS Virtual websites;
department will be on collecting and
Fixtures – will be developed by the
• Development of Liga Portugal’s
certifying Liga Portugal statistics, namely
Department of Technology in coordination
WebAPP;
via Media Data and Fast Data, and their
with the Competitions Department.
• Provide support for the integration
interconnection with the Liga’s various
///////////////////////////////////////////////
platform on the Liga’s website for the
platforms, among others: intranet, website, Liga NOS Virtual, and the Liga’s various
SIP Fixed Communications
sale of tickets; • Provide support for the technological model for the development of “eTaça”;
arms of dissemination to Clubs. Additionally, as of next season, LEDMAN
The Liga will promote a change to and
• Provide support for the creation of
LigaPro will have official statistics which will
maintenance of the fixed communications
a web-based platform for centralising
also boost the WebApp.
infrastructure for next generation SIPs. The
votes and facilitating processes related
The Competitions Department is also
traditional PBX will be abandoned, instead
to monthly and annual awards;
responsible for receiving, collecting,
favouring an equipment-free Skype 4
• Provide support for the installation
managing and systematising a vast set of
Business, connected to a SIP infrastructure.
of the video-referee on the ground,
information on matches and competitions,
The Liga’s objective is to have a more
in line with the Portuguese Football
to be integrated within the portfolio of
modern, efficient and configurable
Federation, guaranteeing its feasibility.
existing databases.
telephone infrastructure, adaptable to the
A project will be developed to gather data
real needs of the organization and of the
from Clubs, whose diverse information is
Clubs.
currently spread out among the Liga’s
///////////////////////////////////////////////
departments, to be added to by Liga Portugal.
Diverse support activities for other departments
////////////////////////////////////////////////
There are a number of projects in which this
information on the data bases managed
Goal Line Technology (GLT) The department will develop an economic
department will intervene, and although they are have already been mentioned, it is important to highlight:
and financial feasibility study to assess the
• Installing institutional promotion
viability of implementing GLT technology,
and / or advertising on all of the Liga’s
to potentially introduce it in the Liga’s
web-based platforms, with the ability
professional competitions. This technology
to define Fees and measure feedback
was tested in the Final Four of the 2016-17
and click-throughs. This project
season, and will increase transparency and
will ensure the Liga has the tools
rigor in competitions, should there be a
to actively promote its campaigns and
decision to implement.
/ or negotiate digital counterparts with
///////////////////////////////////////////////
sponsors and partners;
70 |ACTIVITY PLAN| SEASON 2017-18 |
////////////////////////////////////////////////
DSEB
DEPARTMENT OF SUPPORT FOR THE EXECUTIVE BOARD
The Department of Support for the Executive Board (DSEB) is the direct support structure for Liga Portugal’s President, the Executive Board and the Governing Bodies. It is this department’s responsibility to organize, coordinate and execute all of the activities inherent to the Presidency’s advisory, secretariat and protocols, as well as to advise on the interconnection between the Liga’s various stakeholders and public and private entities. This department manages the logistics related to meetings, acts of representation, visits, invitations and others. It also assures the correct implementation of protocol rules in the events organized by Liga Portugal, and provides supports in several organizational procedures:
• Monitoring Secretariat and Protocol; • Supporting the Management of Events and General Meetings; • Quality Certification - EN ISO 9001: 2015; • Public Relations and Press Office.
Secretariat and protocol monitoring
collaborating with the General Assembly
stakeholders, more specifically the Media,
Board, with three to five major meetings
this area of communication will liaise
This department will manage and run the
scheduled for 2017-18.
directly with the President.
agenda and the commitments of the
In addition, this area is responsible for the
Functionally, the Public Relations and Press
President, the Directorate, the Executive
implementation of festive events, namely
Office will continue to be linked to the
Board and the Governing Bodies, also
those of an internal nature, inserted in the
communication department, which in turn
supporting, among others, the Joint
marketing policies defined for the Liga.
focus on the management and production
Referees Committee (JRC), General
////////////////////////////////////////////////
of content, active promotion of the Liga’s
Assemblies and Jurisdictional Council. register and promote the circulation of
Quality certification - EN ISO 9001: 2015
dispatches, circular letters, internal
The Liga encouraged the implementation
communications and other decisions of
of a Quality Management System, which is
the President and the Board.
certified and requires ongoing monitoring.
It will maintain support in practical
The system has improved internal lines of
working-time issues in the preparation of
communication, document
miscellaneous documents such as
standardization and monitoring of
presentations, letters, internal and external
processes and objectives. This system is
communications and others. A strategy will
based on
be developed to improve documentation
increasing operational quality, reflecting
management: the organization of physical
a more efficient and constantly-improving
and digital information archives.
management. In addition to this the system
In addition, this area manages protocol in
has an analysis dashboard that constantly
several events, directly related or
monitors the achievement ratios of the
transversal to the Liga: invitations,
defined goals and objectives. During the
implementation of protocol rules, and
2017-18 season, DSEB will continue to
hosting of guests. In order to improve the
guarantee the constant updating of
GAP’s area of activity, an event and
strategic, support and business /
invitation management platform will be
organizational processes, with the
studied and introduced, which will work
respective updating of the supporting and
in articulation with the databases to be
execution documents, as well as the
included in the Liga’s CRM.
renewal of the certification process.
////////////////////////////////////////////////
////////////////////////////////////////////////
Support for Event Management and General Assemblies
Public Relations and Press Office
DSEB will support the management and
For a strategic definition of greater speed
organization of the General Assemblies,
and proximity to Liga Portugal’s
During the 2017-18 season it will prepare,
competitions and institutional activities, and the respective information management in digital channels. ////////////////////////////////////////////////
| SEASON 2017-18 |ACTIVITY PLAN | 73
TIMELINE OF MACRO ACTIVITIES
Activity General Projects and Activities Kick-Off 2017-18 Launch of LIGA NOS Boost the LEDMAN LigaPro Promote Taça CTT and Final Four Taça CTT Working Groups and Annual Meetings Development of Business Intelligence Area “Organization and Management in Professional Football” Postgraduate course
Shared Services Centre for Clubs Coordination with international entities (EPFL and WLF) Specific Projects and Activities by Department Administrative and Financial Department Activity planning and budget contrAdministrative and Financial Monitoring
Infrastructure Fund for LEDMAN LigaPro Internal Purchasing Control System Financial Assumptions 2018-19 Financial Restructuring Programme for Clubs 23% VAT campaign Performance Management and Evaluation System (PMES) Training Program 2017-18 Competitions Department Match Scheduling and Sports Calendar ASMF Project Preparation of the New Sports Season Sport 2017-18 Follow-up Technical Commission of Surveys Stadium Inspections Pitch Improvement Awareness Technical Commission of Surveys Stadium Inspections Pitch Improvement Awareness Officials – Recruit, Training
76 |ACTIVITY PLAN| SEASON 2017-18 |
July
August
September October November December
January
February
March
April
May
June
Activity
July
August
September October November December
January
February
March
April
May
June
General Projects and Activities Legal Department Follow-up of Protocols, Contracts and Legal Cases Regulatory Amendments, Bylaws, General Regulation, CO1 Legal Follow-up and Participation of Legislative Amendments Integrity in Football Unit Registration of Contracts and Players Players Wages TRANSFER Marketing and Communication Department Management of Sponsors and Partners Fans’ Program / Portuguese Football Partners Developing the Professional Electronic Football League - the “eTaça” Monthly and Annual Awards Marketing and Promotion of Match Tickets Marketing and Promotional Materials Merchandising Event - 40 Years of Liga Portugal Liga Portugal Website Liga NOS Virtual Liga Portugal CRM System Other Web Promotion Activities Communication Campaigns 2017-18 Charity Events 2017-18 Department of Technology E-League and Smartwatch Interface Design OASS Project Goal Line Technology ASMF Project ISO 27001 Digital Security Official Portuguese Football Statistics SIP Fixed Communications Miscellaneous Support Activities for Other Departments Presidency Support
| SEASON 2017-18 |ACTIVITY PLAN | 77
PROPOSED OPERATING BUDGET
INTRODUCTION / EXECUTIVE SUMMARY On 30 July 2015, as the new Board was
the competencies and responsibilities of
distribution of funds to Liga’s members.
current Board has maintained the rigor
elected, the Liga was confronted with a
this Board and in relation to the 2016-17
On the other hand, we will continue,
of administration and operation initiated
very worrying financial situation. An initial
season, the Liga will achieve a positive
accurately and prudently, to control the
in 2015, while investing in new projects,
diagnosis, carried out by Deloitte,
operational result, in line with the activity
Liga’s spending by investing in the
providing new structures to the Liga and
confirmed that the Liga was on the verge
plan and budget presented for the period,
structure, making it even more relevant
its competitions, and developing strategic
of economic and financial insolvency.
thus highlighting the tendency for the
and adjusted to the new reality desired,
activities in a sustainable way. The Liga’s
Given this fact, during the sports season
Liga’s accounts to show clearly positive
embracing new and bold projects for the
goal is to invest today, stabilize results, and
of 2015-16, the focus of activities aimed to
results and fulfil the objectives of the
satisfaction of our members and Industry.
harvest consistently tomorrow.
ease the concerns and financially
Business Plan presented in 2015 to all Clubs.
From this perspective of financial
restructure the Liga, based on resolve and
For the 2017-18 financial year the budget
stabilization, the budget for 2017-18
hard work, without overlooking the primary
proposal has been fairly balanced to
provides for total revenues of € 15.3 million
objective, the canvassing of sponsors to
allow the Liga to continue its positive track
and expenses of € 13.2 million, which
increase the Liga’s revenue.
record. This business plan also aims to keep
means a positive operating profit of € 2.1
On the other hand, during the sporting
boosting contributions - in compliance with
million. The following graph shows the
season that just ended, hard work was put
the forecast to be executed this sporting
evolution that has been achieved in
in to draw up well-defined and executed
season - to Clubs, meaning a greater
relation to the last four financial years. The
objectives, in constant search of the sustained stability of the Liga at all levels,
Evolution of Liga Portugal’s Income, Expenditure and Operating Profit
but most essentially financial.
(Amounts in thousands of euros; seasons 2013-14 to 2017-18)
The Liga is now on the right track, in a more sustained economic and financial position, implementation of the final objectives set
14 287 13 202
12 263
but still at varying stages in the
15 305
14 673
11 183
11 909
11 806
12 001
9 731
for the end of the four-year period. We affirm that it is the intention of this Board, by the end of its four years of office, to pay off all the retained losses accumulated 2 867
over previous years, which amount to five million euros.
2 287
2 103
In these circumstances, we have drawn up a budget of consolidation for the 2017-18 season and have strong commitment to the continuous improvement of the economic and financial situation of the Liga and, consequently, of its members. For the second consecutive time, under
80 |ACTIVITY PLAN| SEASON 2017-18 |
! "#$%&#' $ Executed 2013-2014
! "(#) ' $ Executed 2014-2015
Income
Executed 2015-2016
Expenditure
Forecast(*) 2016-2017
Operating Profit
(*) The forecast result for the 2016-17 sport season is effective to the month of April of 2017 and estimated to June of 2017.
Budget 2017-2018
The Liga’s financing structure is divided into income, expenditure and distribution of funds to Clubs. In a schematic form
INCOME
FINANCING MODEL
1. Commercial Income - 70%
1) NOS 2) LEDMAN 3) Olivedesportos 4) RTP 5) Samsung 6) NIKE 7) Lacatoni 8) Guerin 9) Electronic Arts 10) Other Sponsors 11) TV Fees 12) Surveys 13) Certificates / Copies
the Liga presents the following Financing Model:
DISTRIBUTION TO CLUBS 1. Direct Distribution
1) Liga Cup 2) Ledman Commercial Rights 3) B Team Fees 4) Placard 5) Online Bets 6) UEFA Solidarity Fund
EXPENDITURE 1. Structure 2. Organizations and Entities
2. Indirect Distribution (Costs Incurred)
1) Stadium Surveillance Service 2) Anti-Doping Control 3) Ball distribution 4) Equipment Distribution 5) Refereeing 6) Assistants 7) Authorities
2. Associative Income - 30%
1) Registration and Transfers 2) Fines and Protests 3) Associative Fees 4) Identification Cards 5) Placard 6) Other Income
Thus, for the 2017-18 season, the following financing structure is expected:
Executed Executed Executed Forecast Budget 2013-14 2014-15 2015-16 2016-17 2017-18
INCOME
9 730 836
11 182 623
14 672 875
14 287 326
Associated Income
3 438 769
4 016 137
4 604 351
4 406 763
15 304 760 4 498 590
Business Income
6 292 067
7 166 486
10 068 524
9 880 563
10 806 170
EXPENDITURE
5 006 693
4 965 641
4 946 511
5 028 410
6 015 350
Structure
3 630 213
3 458 164
3 456 360
4 165 000
5 170 950
Organizations and Entities
1 376 480
1 507 477
1 490 151
863 410
DISTRIBUTION
7 256 387
6 943 155
6 859 251
6 972 295
7 186 790
Clubs
2 482 959
1 691 098
2 530 954
2 785 295
3 112 310
Referring
4 572 755
5 034 923
4 141 490
3 911 000
3 694 320
200 673
217 134
186 806
(2 532 244)
(726 173)
2 867 113
Officials RESULT
276 000 2 286 621
844 400
380 160
The operating budget proposal is available in detail at the end of this chapter. The following chapters will briefly review forecasts for income and expenditure.
2 102 620
| SEASON 2017-18 |ACTIVITY PLAN | 81
INCOME The Liga’s income is subdivided into
Evolution of Liga Portugal’s Incomes
commercial income and associative
(Amounts in thousands of euros; seasons 2013-14 to 2017-18)
10 806
income.
10 069
Commercial income refers to all income
9 881
relating to the organization and practice of professional football and its
7 166
competitions, while associated income is
6 292
all income provided for in the charter, the purpose of which is to contribute to the Liga’s expenses. Compared with the previous four periods,
4 016
4 604
4 499
4 407
3 439
there has been a continuity of both associative income and commercial income. For this sporting season, therefore, commercial incomes are expected to be of around € 10.8 million again, and associative income is around € 4.5 million
Executed 2013-2014
Executed 2014-2015
Associated Income
Executed 2015-2016
Forecast 2016-2017
Budget 2017-2018
Business Income
ASSOCIATIVE INCOME This is the amount generated through the
It should be noted that, in relation to the
registration and transfer of players and
previous season, and as a result of the
other parties, and fines. These make up the
retraction of the competitive environment,
biggest slice of the structure, at about 63% of the Liga’s overall associative income. On the other hand, the revenue from Placard and Online Betting are taking on
Other 1%
Registration and Transfers 38%
Fines and Protests 25%
season, they will make up about 29% of the Liga’s associative income. The following distribution of associative earnings is forecast for this sporting season:
82 |ACTIVITY PLAN| SEASON 2017-18 |
which negatively influences the majority of the associative revenues. Conversely, a growth in revenue related to Placard and
growing significance within the income structure. That is, for the next sporting
there are two fewer professional teams,
Online Betting are expected to continue to
B Team Fees 5% Association Fees 2%
increase this sporting season.
Placard and Online Betting 29%
COMMERCIAL INCOME
EXPENDITURE / DISTRIBUTION
Commercial income has a clear predominance on the structuring of the Liga’s total income,
The budget for expenditure and amounts to be distributed to Clubs does not reveal, in
and for the next sporting season will bear a weight of 71%. For this sporting season,
general, any significant changes in comparison to the structure of the previous period.
commercial revenue of €10.8 million is estimated.
Thus, the expenses of the Liga have of four main strands:
In 2017-18 work will be carried out to renegotiate and find new sponsors and / or partners;
• Clubs;
endeavours which have begun previously, and that deserve continuity. The following
• Organizations and Entities;
distribution of commercial income is forecast for this sporting season:
• Refereeing; • Structure. For the sporting season under analysis, and compared to the previous seasons, the following evolution of the values of expenses and of distribution to the Liga’s Clubs is predicted:
LEDMAN 11%
Executed Executed Executed Forecast Budget 2013-14 2014-15 2015-16 2016-17 2017-18
EXPENDITURE / DISTRIBUTION
12 263 080
11 908 796
11 805 762
12 000 705
13 202 140
An investment of 25% in structure costs is to be made, mainly due to the implementation of
Oliverdesportos 12%
NOS 43%
new projects and new goals to be achieved that give continuation to efforts made by SAMSUNG 3% Other Sponsorship 5%
associates. The line of distribution of funds to Clubs shows an increase of around 12%. For this sporting season, the amounts related to expenditure and the distribution of funds to Clubs show, in percentage terms, the following distribution:
Balls / Equipment 4% RTP 7%
Taça CTT Tickets 3% TV Fees 8%
Other 4%
Structure 42%
Clubs 24%
Organizations and Entities 6% Refereeing 28%
| SEASON 2017-18 |ACTIVITY PLAN | 85
CLUBS After implementing changes to the regulations of the Taça CTT, it was possible to completely simplify and clarify the calculation of the prizes awarded to the Clubs participating in this competition. The value of the prizes will correspond annually to 75% of the value of the sponsorships obtained within the scope of the commercial exploitation of the competition. It is estimated, for 2017-18, a total prize for the Taça CTT of € 1.5 million. Liga also foresees the maintenance of support to Clubs in general, relative to expenses incurred with anti-doping control operations, in the scope of professional competitions, and the expenses incurred with the purchase of balls for play. And in the case of Clubs participating in LEDMAN LigaPro, this budget also covers the spending on surveillance in stadiums. Furthermore, in relation to the values of B Team Fees to be distributed among the LEDMAN LigaPro teams, it is foreseen for this sporting season the maintenance of the amount currently in regulation for B Teams.
Direct Distribution
Budget 2017-18 1 500 000
45 455
Placard
4 239 000
128 455
Online Betting
2 023 000
61 303
UEFA Solidarity Fund
4 000 000
148 148
LEDMAN LigaPro Commercial Rights
243 910
12 196
B Team Fees
250 000
16 667
12 255 910
412 222
TOTAL
Indirect Distribution
Budget 2017-18
Average Value per Club
120 000
8 000
Stadium monitoring service Anti-doping control
113 000
Ball distribution
300 000
7 895
Equipment distribution
175 000
4 605
3 169 410
83 406
Refereeing
average value per xlub, we obtain the following details:
2 974
Assistants
349 910
9 208
Officials
380 160
10 004
4 607 480
126 092
TOTAL
Thus, globally analysing the direct and indirect distribution of funds to xlubs, and estimating an
Average Value per Club
Liga Cup Prizes
TOTAL DISTRIBUTION
In view of the previous seasons, it is
Evolution of the Revenues of the Liga Portugal
expected that the distribution of funds to
(Amounts in thousands of euros; 2013-14 to 2017-18 times)
16 863 390
538 314
3 112
Clubs will follow this evolution:
2 785 2 531
2 483
1 691
Executed 2014-2015
86 |ACTIVITY PLAN| SEASON 2017-18 |
Executed 2015-2016
Budget 2016-2017
Forecast 2016-2017
Budget 2017-2018
ORGANIZATIONS AND ENTITIES
REFEREEING
After the 2016-17 implementation period, the goal of reducing the expenditures under this
Expenses on Refereeing play a considerable role in the structure of the Liga’s total expenditure:
heading is being upheld. Consequently, all the established protocols and agreements remain
approximately 28%. However, for this sports season a slight decrease is expected, mainly due to
in force for the 2017-18 sports season. The entity with the most significant figures under this
a drop in the number of LEDMAN LigaPro matches and the continued adopting of a set of new
heading is the PFF, representing about 62% of the total.
practices to rationalize expenses. Thus, for the next sports season a reduction of 6% is planned
The following breakdown shows the amounts planned to be distributed to agencies and
for this category.
entities for the next period:
Analysing in detail the expenses listed under this heading, we anticipate the following:
Referees equipment 5% Referees other expenses 17%
Players’ Union 28% Portuguese Football Federation 62%
National Coaches Association 2%
Referees -game prizes 65%
Assistants 9%
Support organs 1% Training and development of competitions 3%
European Leagues (EPFL) / World Leagues Forum (WLF) 8%
| SEASON 2017-18 |ACTIVITY PLAN | 89
STRUCTURE It should be noted that, despite the current model of the Executive Board comprising the
Thus, at a structural level, the Liga plans the following distribution of expenses:
President and up to four Executive Directors, only three Executive Directors were appointed in the previous sports season, the fourth appointment did not materialize. However, this appointment is conservatively budgeted for the new sport season. This budget highlights continued investment in specialized areas, by recruiting specialists, in the quest to improve the Liga’s competences, thus contributing towards a skill set to fulfil the strategic objectives outlined for the sporting season, in a constant bid to improve services
Competitions 12%
provided to members and meeting the needs of sponsors and partners. We are also, and based on decisions taken by the Liga’s Board, in the final stages of an internal reorganization of services, in a clear convergence of the execution of needs manifested and the required reformulation and mutation of the football industry. This investment, in terms of human resources, has made it possible to equip the Liga with greater capacities and skills that allow a broader range and quality of services to its members. It should be noted that the League has invested in young trainees who have had the opportunity to graduate and prove their quality, allowing a regeneration of the organization.
Technology 10%
Legal, Disciplinary and Registration Services 16% Authorities 7%
Administrative and Financial 9% Marketing and Communication 16%
Events 9%
Depreciation 2%
Common charges 8%
Governing Bodies 1%
Presidency Support Office 10%
It should also be noted that, with regards to spending on the Liga’s structure, and within the disciplinary field, the Liga is investing in the Instructor`s Committee based on a projected increase in the number of instructors for 2017-18. This investment clearly seeks to increase the quality of services provided to its members, in particular by increasing the speed of with which disciplinary procedures are resolved.
90 |ACTIVITY PLAN| SEASON 2017-18 |
OPERATIONAL RESULT AND FINAL COMMENTS The expected result for the 2017-18 season amounts to € 2.1 million, thus continuing to reflect
for professional competitions and for all
a clear improvement in the League’s performance and consolidation compared to its recent
Clubs.
past.
In light of the exposure and the fact
This evolution is detailed in the following table:
that the development of economic and
Executed Executed Executed Forecast Budget 2013-14 2014-15 2015-16 2016-17 2017-18
financial conditions is very positive, it is proposed that this budget be approved so
9 730 836
11 182 623
14 672 875
14 287 326
15 304 760
that the Liga’s services can implement it
EXPENDITURE
12 263 080
11 908 796
11 805 762
12 000 705
13 202 140
RESULTADO OPERACIONAL
(2 532 244)
(726 173)
2 867 113
accordingly.
INCOME
2 286 621
2 102 620
The budget proposal is fairly balanced to give continuation to the positive results and increase the distribution of funds to Clubs. The most important factors in this budget proposal are: • An increase in income of 7%. It is conservatively budgeted and may increase depending on the development of certain ongoing business proceedings; • An increase in the distribution of funds to Clubs of around 12%; • A reduction of expenses on agencies and other entities of around 2%; • Investment in the development of the structure with the revitalization of its human resources and the development of new projects, the following being of greatest relevance: - Consolidation of non-stadium activities in the Final Four; - Gathering statistics for Liga NOS and LEDMAN LigaPro; - Postgraduate Course: in Porto and Lisbon; - Development and maintenance of e-League software and hardware; - Optimization of the value created by digital platforms through their maintenance, updating and integrated promotion. This investment represents growth of 25%, but at the same time allows its drivers to generate income, organize competitions and / or increase the visibility of competitions. In compliance with the Business Plan presented by this Board at the beginning of the four-year period, with a first year totally dedicated to the Liga’s economic and financial sustainability, the 2016-17 season proved to be a period of consolidation and financial stability. Thus, the 2017-18 season presents itself as a period of development and implementation of new projects, continuing the structural reorganization and rationalization of costs, with investment in resources and projects that benefit the organization of Professional football and, directly, all its associates. The aim is thus to achieve maturity, with a sustainable Liga, a financially sound financial situation, and is expected to lead to the creation of value
| SEASON 2017-18 |ACTIVITY PLAN | 93
OPERATING BUDGET SUMMARY CHART OPERATING
BUDGET
Executed Executed Executed Budget Forecast Budget 2013-14 2014-15 2015-16 2016-17 2016-17 2017-18
1 INCOME
1.1 Associative Income
3 438 769
4 016 137
4 604 351
4 568 360
4 406 763
4 498 590
1.2 Commercial Income
6 292 067
7 166 486
10 068 524
10 714 056
9 880 563
10 806 170
1.3 TOTAL INCOME
9 730 836
11 182 623
14 672 875
15 282 416
14 287 326
15 304 760
2.1.1 Liga Cup - Awards
677 664
113 822
756 006
1 522 219
1 522 212
1 500 000
2.1.2 Liga Cup - Operating Expenses
301 544
393 941
432 133
1 154 561
473 559
550 000
2.1.3 Stadium monitoring service
142 086
165 011
155 618
145 110
115 000
120 000
54 788
53 407
38 454
35 204
43 000
35 400
2.1.5 Anti-doping control
108 048
106 832
100 923
94 814
108 200
113 000
2.1.6 Ball distribution
472 829
558 085
524 121
450 000
5 031
300 000
2.1.7 Distribution of B Team Fees
250 000
300 000
449 999
250 000
250 000
250 000
2.1.8 Distribution of Commercial Rights
476 000
73 700
268 293
268 293
243 910
2 EXPENDITURE 2.1 Clubs
2.1.4 Official Ticketing Service
2.1.9 Total (1)
-
2 482 959
1 691 098
2 530 954
3 920 200
2 785 295
3 112 310
1 116 915
1 222 160
1 222 138
547 997
536 960
522 000
168 787
181 659
196 761
244 434
251 000
239 000
2.2.3 National Coaches Association
19 000
14 400
14 400
14 400
14 400
14 400
2.2.4 European Leagues (EPFL) / World Leagues Forum (WLF)
54 978
55 658
56 853
60 000
61 050
2.2.5
16 800
33 600
1 376 480
1 507 477
1 490 151
866 832
863 410
844 400
2.2 Organizations and entities
2.2.1 Portuguese Football Federation 2.2.2 Players’ Union
Portuguese Association of Football Referees
2.2.6 Total (2)
-
-
-
69 000
-
2.3 Refereeing
2.3.1 Referees – match prizes
2 905 426
3 286 811
2 798 859
2 562 599
2 600 000
2 405 870
2.3.2 Referees - other expenses
675 119
789 987
651 114
590 275
628 000
617 180
2.3.3 Referees - equipment
200 444
270 975
175 579
175 000
175 000
175 000
2.3.4 Supporting bodies
199 815
123 041
51 078
6 930
53 000
53 980
2.3.5 Training and development of competitions
249 872
183 262
87 791
47 000
75 000
92 380
2.3.6 Assistants
342 080
380 848
377 069
351 694
380 000
349 910
4 572 755
5 034 923
4 141 490
3 733 498
3 911 000
3 694 320
2.4.1 Governing Bodies
142 324
225 470
194 281
110 000
51 000
68 000
2.4.2 Presidency Support Office
375 793
201 168
558 404
529 000
561 000
560 950
2.4.3 Marketing and Communication
395 279
291 772
613 565
770 497
625 000
913 030
2.4.4 Administrative and Financial
271 951
285 405
400 300
422 000
330 000
495 710
2.4.5 Technology
272 206
227 567
245 300
361 000
540 000
554 600
2.4.6 Competitions
388 629
435 138
438 026
712 000
640 000
669 410
2.4.7 Legal, Disciplinary and Registration Services
465 162
521 515
401 757
643 000
847 000
868 240
2.4.8 Authorities
200 673
217 134
186 806
228 000
276 000
380 160
42 396
53 379
115 051
348 700
177 000
496 690
118 160
111 688
68 116
72 000
84 000
90 000
1 158 315
1 105 063
421 559
380 000
310 000
454 320
2.3.7 Total (3)
2.4 Structure
2.4.9 Events 2.4.10 Depreciation 2.4.11 Common charges 2.4.12 Total (4)
2.5 TOTAL EXPENDITURE (1+2+3+4) 3 OPERATING SUMMARY
94 |ACTIVITY PLAN| SEASON 2017-18 |
3 830 886
3 675 297
3 643 166
4 576 197
4 441 000
5 551 110
12 263 080
11 908 796
11 805 762
13 096 726
12 000 705
13 202 140
(2 532 244)
(726 173)
2 867 113
2 185 690
2 286 621
2 102 620
OPERATING BUDGET PER COMPETITON
Liga NOS
LEDMAN LigaPro
Taça CTT
TOTAL
INCOME Associations:
Liga NOS
LEDMAN LigaPro
Taça CTT
TOTAL
EXPENDITURE 2 714 613
1 703 977
80 000
4 498 590
223 100
837 010
2 052 200
3 112 310
Association Fees
64 650
26 940
-
91 590
League Cup - Awards
-
-
1 500 000
1 500 000
ID Cards
12 721
7 879
-
20 600
League Cup - Operating Expenses
-
-
550 000
550 000
823 684
216 316
80 000
1 120 000
Stadium monitoring service
-
120 000
-
120 000
1 190 000
510 000
-
1 700 000
Official Ticketing Service
17 100
16 100
2 200
35 400
-
250 000
-
250 000
Anti-doping control
75 000
38 000
-
113 000
Placard
416 842
463 158
-
880 000
Ball distribution
131 000
169 000
-
300 000
Online Betting
198 947
221 053
-
420 000
Distribution of B Team Fees
-
250 000
-
250 000
Capital Lease
6 821
7 579
-
14 400
Distribution of Commercial Rights
-
243 910
-
243 910
947
1 053
-
2 000
Organizations and entities
626 706
216 194
1 500
844 400
6 306 096
2 176 284
2 323 790
10 806 170
Portuguese Football Federation
364 691
157 309
-
522 000
96 471
107 189
-
203 660
Players’ Union
203 700
33 800
1 500
239 000
4 600 000
-
-
4 600 000
10 069
4 331
-
14 400
2 842
3 158
-
6 000
European Leagues (EPFL) / World Leagues Forum (WLF) 48 247
20 753
-
69 000
Ledman
-
1 233 750
-
1 233 750
-
-
-
-
Lacatoni
175 000
-
-
175 000
Refereeing
1 779 952
1 644 164
270 205
3 694 320
NIKE
Referees - prizes match
1 211 550
1 010 430
183 890
2 405 870
261 945
312 646
42 589
617 180
Referees - equipment
85 299
76 591
13 111
175 000
Supporting bodies
26 311
23 625
4 044
53 980
Training and development of competitions
45 028
40 431
6 921
92 380
Assistants
149 819
180 441
19 650
349 910
Structure
3 767 709
1 746 200
37 200
5 551 110
47 547
20 453
-
68 000
Fines and Protests Subscriptions and Transfers B Team Fees
Interest Obtained Commercial: Guerin NOS Electronic Arts
Clubs
National Coaches Association Portuguese Football Referees Association
131 000
169 000
-
300 000
Olivedesportos
-
-
1 300 000
1 300 000
Sagres
-
-
-
-
RTP
-
-
700 000
700 000
4 737
5 263
-
10 000
Samsung
153 947
171 053
-
325 000
Quota TV
782 000
92 150
-
874 150
237
263
-
500
7 742
11 158
-
18 900
Presidency Support Office
392 231
168 719
-
560 950
22 000
16 500
3 400
41 900
Marketing and Communication
637 132
270 398
5 500
913 030
-
-
320 390
320 390
Financial and administrative
346 614
149 096
-
495 710
14 211
15 789
-
30 000
Technology
387 791
166 809
-
554 600
236 842
263 158
-
500 000
Competitions
412 139
254 031
3 241
669 410
79 067
87 853
-
166 920
Legal, Disciplinary and Registration Services
607 097
261 143
-
868 240
Other Income
-
-
-
-
Authorities
198 836
152 865
28 459
380 160
TOTAL INCOME
9 020 709
3 880 261
2 403 790
15 304 760
Events
357 719
138 971
-
496 690
62 930
27 070
-
90 000
317 673
136 647
-
454 320
TOTAL EXPENSES
6 397 468
4 443 567
2 361 105
RESULT
2 623 241
(563 306)
42 685
Cosmos
Certifications / Copies Inspections Official delivery of ticketing League Cup Tickets SABSEG Other Sponsorships Postgraduate studies
Referees - other expenses
Governing Bodies
Depreciation Common charges
13 202 140 2 102 620
| SEASON 2017-18 |ACTIVITY PLAN | 95
PPFL ANNUAL RESULTS / 2017-18 ANNUAL INCOME
Amount €
Associative Income
4 498 590
Commercial Income
10 806 170
ANNUAL RESULTS LIGA NOS / 2017-18
ANNUAL EXPENSES
Amount €
On Clubs
3 112 310
On Organizations and Entities
844 400
Refereeing Charges
3 694 320
Structure Expenses
5 551 100
ANNUAL INCOME
Amount €
ANNUAL EXPENSES
Amount €
Associative Income
2 714 613
On Clubs
Commercial Income
6 306 096
On Organizations and Entities
223 100 626 706
Refereeing Charges
1 779 952
Structure Expenses
3 767 709
10 000 000
18 000 000
9 020 709 16 000 000
9 000 000
15 304 760
14 000 000
8 000 000
13 202 140
7 000 000
6 397 468
12 000 000 6 000 000
10 000 000 5 000 000
8 000 000 4 000 000
6 000 000
3 000 000
4 000 000
2 000 000
2 000 000
0
1 000 000
0
Income
Expenses
PERCENTAGE OF EXPENDITURE
Income
Expenses
PERCENTAGE OF EXPENDITURE 86%
71%
Montante SUMMARY
Montante SUMMARY
Total Annual Income
15 304 760
Total de Rendimento Anual
9 020 709
Total Annual Expenses
13 202 140
Total de Despesas Anuais
6 397 468
BALANCE
96 |ACTIVITY PLAN| SEASON 2017-18 |
2 102 620
BALANCE
2 623 241
ANNUAL RESULTS LEDMAN LIGAPRO / 2017-18 ANNUAL INCOME
Amount €
DESPESAS ANUAIS
ANNUAL RESULTS TAÇA CTT / 2017-18 ANNUAL INCOME
Amount €
Associative Income
1 703 977
On Clubs
837 010
Associative Income
Commercial Income
2 176 284
On Organizations and Entities
216 194
Commercial Income
Other
0€
80 000 2 323 790
DESPESAS ANUAIS
Amount €
On Clubs
2 052 200
On Organizations and Entities
Refereeing Charges
1 644 164
Refereeing Charges
Structure Expenses
1 746 200
Structure Expenses
1500 270 205 37 200
3 000 000
5 000 000
4 443 567
4 500 000
4 000 000
Amount €
3 880 261
2 500 000
2 403 790
2 361 105
Income
Expenses
3 500 000
2 000 000 3 000 000
2 500 000
1 500 000
2 000 000
1 000 000
1 500 000
1 000 000
500 000
500 000
0
Income
Expenses
0
PERCENTAGE OF EXPENDITURE
PERCENTAGE OF EXPENDITURE 115%
98%
Montante SUMMARY
Montante SUMMARY
Total de Rendimento Anual
3 880 261
Total de Rendimento Anual
2 403 790
Total de Despesas Anuais
4 443 567
Total de Despesas Anuais
2 361 105
BALANCE
(563 306)
BALANCE
42 685
| SEASON 2017-18 |ACTIVITY PLAN | 97
CASH-FLOW BUDGET PROPOSAL 2017-18
Analysis of a cash-flow’s plan for the next
next season, given the planned
Plan provided the Liga with a significant
made it impossible to achieve this
sporting season should be done from the
implementations and an increase on
economic advantage in the form of a
objective, since until the end of the sports
perspective of the critical cash-flow
receivables of 10%. With these changes,
reduction of default interest,
season payments will be made for this plan
situation afflicting the Liga when the
the cash-flow should be improved by more
compensatory interest and procedural
in the total amount of €518,000. However,
current Board of Directors took over, when
than 260% over the period.
costs, totalling €519,000, which will have an
we foresee that, in the 2017-18 sports
it had a deficit of €2 million.
It is also important to highlight the
impact on future economic results.
season, this goal will finally be achieved,
The last two sporting seasons were
adhesion of the Liga to the Special Plan
Thus, although it was foreseen that in
with the Liga entering a clear course of
dedicated to the financial restructuring
for the Reduction of State Debt (PERES),
the 2016-17 sports season the Liga would
positive cash-flow outcomes.
of the Liga, through rigorous work and
approved by Decree-Law no. 67/2016, of
reverse the cash-flow’s deficit, this did not
debt renegotiation, and calling upon the
3 November, in the form of 36 instalments,
materialize since relevant decisions were
involvement of all partners to make this
including all tax foreclosure processes thus
taken by the Board, namely the said
recovery feasible.
far in the plan. Signing up to the Special
adhesion to the PERES benefit plan, which
Since 2015, fundamental agreements have been reached on the Liga’s financial sustainability, namely with the: • Portuguese Football Federation,
%!!!!
Evolution of the Origins and Applications of Funds
28 032 26 431
(Amounts in thousands of euro, season 2015-16 to 2018-19) 23 344
whose debt amounted to €2.6 million, reaching a payment agreement
$"!!!
26 393
25 231
23 014 $!!!!
of 48 monthly instalments, which means that by the end of the mandate, 75%
15 028
of the debt will be paid off;
#"!!!
14 435
• Professional Football Players’ Union, whose debt was of more than €600,000,
#!!!!
also with whom 48 monthly repayment instalments were negotiated;
"!!!
• Escrow Account, whose debt
592
amounted to €850,000, and it is expected that by July 2018 it will be fully regularized. As a result of the financial restructuring carried out over the last two sports seasons, with the conclusion of several
-1 342
!
!
2015-16
Starting Point RECEIVABLES
-772
!
2016-17 PAYMENTS
1 639
668
! -2 054
2 307
1 200
330
2017-18
CASH-FLOW AT THE TIME
ACUMULATED RESULTS
restructurings, payment agreements, and careful management, we were able to fulfil all commitments and also generate liquidity for the Liga’s current activity. A rise in revenue of 13% is forecast for the
100 |ACTIVITY PLAN| SEASON 2017-18 |
HEADINGS
Starting Point
2015-16
2016-17
2017-18
2018-19
RECEIVABLES
15 028
23 344
26 431
28 032
PAYMENTS
14 435
23 014
25 231
26 393
CASH-FLOW AT THE TIME
592
330
1 200
1 639
(1 342)
(772)
668
2 307
ACUMULATED RESULTS
(2 054)
The cash-flow plan for the 2017-18 season is therefore one of consolidation and
HEADINGS RECEIVABLES FROM: Clubs
4 766 471
4 240 000
NOS
4 600 000
4 600 000
4 600 000
4 600 000
4 830 000
Ledman
500 000
1 200 000
1 200 000
1 233 750
1 233 750
commitment to the continuous improvement of the Liga’s financial situation, which will allow it for the first time to achieve positive cumulative results.
Executed Budget Forecast Budget Budget 2015-16 2016-17 2016-17 2017-18 2018-19 4 221 909
4 100 000
4 100 000
Sponsors
Samsung
399 750
430 500
504 936
400 000
400 000
Closed Channels
1 426 800
1 537 500
1 537 500
1 599 000
2 000 000
The cash-flow plan that the Liga’s Board
Open channels
1 230 000
984 000
686 000
686 000
1 000 000
presents in proposal form for this time
Other Sponsors
0
36 900
0
36 900
36 900
is the following:
Sagres 246 000 0 0 0
New Sponsors
0
500 000
1 670 207
0
500 000
1 000 000
Other Receivables
Placard
3 230 000
4 234 212
4 986 950
5 800 000
Online Betting
1 452 941
2 380 000
2 380 000
B Team Fees
250 000
250 000
250 000
UEFA Solidarity Fund
4 119 950
4 000 000
4 000 000 206 000 €
Pós-Graduação
0
77 000
120 314
206 000
Postgraduate studies
159 984
1 100 000
169 717
395 000
395 000
State
13 721
1 037 000
380 000
Other Receipts
4 305
12 800
232 763
20 000
20 000
TOTAL RECEIPTS
15 027 516
17 948 700
23 343 963
26 430 600 €
28 031 650
Service Providers
4 044 325
2 780 000
3 348 710
3 800 000
3 800 000
Refereeing and Officials
3 640 721
3 100 000
3 108 537
3 110 000
3 110 000
P.F.F. (Protocol)
366 667
400 000
400 000
400 000
400 000
P.F.F. (agreement)
0
660 000
713 978
659 100
659 100
P.F.F. (registrations)
629 459
280 000
133 371
122 000
122 000
PFPU
0
300 000
232 885
287 000
287 000
PFPU (agreement)
47 447
150 000
149 068
136 800
136 800
Staff
755 474
1 015 000
990 086
1 335 000
1 400 000
Stateo
1 555 329
1 600 000
2 084 320
2 100 000
2 100 000
European Leagues (EPFL) / World Leagues Forum (WLF)
27 300
90 000
96 036
69 000
70 000
League Cup
1 178 386
2 560 000
1 992 444
1 845 000
2 250 000
Placard
1 245 237
PAYMENTS TO:
2 920 000
3 652 310
4 239 000
4 930 000
Online Betting
1 227 351
2 023 000
2 023 000
B Team Fees
250 000
250 000
250 000
Distribution of Commercial Rights
326 250
300 000
300 000
300 000
UEFA Solidarity Fund
3 991 202
4 000 000
4 000 000 154 000
75 000
Postgraduate Courses
47 001
154 000
Other Payments
869 960
300 000
296 955
401 000
401 000
TOTAL PAYMENTS
14 435 307
16 481 250
23 014 254
25 230 900
26 392 900
Net income
592 209
1 467 450
329 709
1 199 700
1 638 750
Start Balance for the Period
1 012 837
1 605 046
1 605 046
1 934 756
3 134 456
Ending Balance for the Period
1 605 046
3 072 496
1 934 756
3 134 456
4 773 206
120 000
240 000
240 000
240 000
240 000
592 209
1 467 450
329 709
1 199 700
1 638 750
(1 341 54 9)
365 901
(771 840)
667 860
2 306 610
Availabilities:
Payments made:
(2 053 758)
Pledged Current Account SUM
(2 053 758)
CASH-FLOW OF THE PERIOD ACUMULATED RESULTS
(2 053 758)
| SEASON 2017-18 |ACTIVITY PLAN | 101
APPENDIX
ORGANIZATION OF THE LIGA AND GOVERNING BODIES / 2017-18 STRATEGIC / FUNCTIONAL ORGANIZATION OF THE PPFL STRATEGIC ROLES
LIGA PRESIDENT
FPF
SL BENFICA
FC PORTO
SPORTING CP
CD FEIRENSE
GD CHAVES
FC FAMALICÃO
CF UNIÃO MADEIRA
AC VISEU
LIGA PRESIDENT
BOARD PRESIDENT’S PUBLIC RELATIONS
PRESIDENT’S PRESS ADVISORS
SECRETÁRIO GERAL
EXECUTIVE BOARD
MARKETING EXECUTIVE BOARD
DEPARTMENTS
COMMUNICATION
MARKETING AND EVENTS
COMPETITIONS EXECUTIVE BOARD
TECHNOLOGY
ANEXOS
COMPETITIONS
LEGAL EXECUTIVE BOARD
FINANCE
CONTRACTS REGISTRATION
LEGAL
Also forming part of the Liga’s Governing Bodies are the General Assembly Board, the Fiscal Council and the Jurisdictional Council. GENERAL ASSEMBLY
JURISDICTIONAL COUNCIL
Also Designated:
President: Dr. Fernando Mário Garcez Borges Costa
President: Judge Conselor Américo Joaquim Pires Esteves
INSTRUCTORS’ COMMITEE:
Vice-President: Dr. Alberto Santos
Members: Dr. Paulo Rafael Falcão Moreira Lopes
Prof. Dra. Cláudia Viana, President
Secretary: Dr. Carlos Vasconcelos
Members: Dr. João Orlando Vieira de Carvalho
Dr. Rogério Oliveira
Secretary: Dr. Rui Pedro Neves da Costa Azevedo
Members: Dr. Brito António Rodrigues Salvador
Dr. Bruno Sampaio
SUPERVISORY BOARD
Members: Dr. Gonçalo de Almeida Correia da Silva
Dr. Sérgio Rola
President: Dr. Carlos de Jesus Pinto de Carvalho
Members: Dr. Francisco Sá Carneiro Sampaio
AUDIT COMMITTEE
Vice-President: Prof. Doutor Fernando José Oliveira
Members: Dr. José Paulo Fardilha Gomes da Silva
President: Dr. José Bento,
Voting Member: Dr. António Gerardo Pinheiro de Oliveira
Members: Dr. Paulo Sérgio Sousa e Santos Moreira Fernandes
Dr. Manuel Pires de Matos, PPFL
Voting Member: Dr. Paulo Fernando Pimenta Machado
Members: Dr. João Manuel do Nascimento Faria Gayo
Dr. José Maria Montenegro, FPF
Member: Dr. Filipe Pato Veiga de Oliveira
Members: Dra. Maria João Ramos Monteiro Soares Ribeiro
Dr. Tiago Rodrigues Bastos, PFPU
Substitute: Dr. José Carlos Faria Matos
Voting Member: Dr. Pedro Miguel Neves de Sousa
Dr. Rui Andrade, NAFC
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PRESIDENCY SUPPORT
STATUTES AND REGULATIONS
MAIN CONTACTS
RECOMMENDED CONTACTS:
The Statutes of Liga Portugal and its Regula-
Liga Portugal‘s services are open weekdays
GENERAL:
MARKETING DEPARTMENT:
tions are available for consultation in full on
from 9am to 7pm
E: geral@ligaportugal.pt
E: marketing@ligaportugal.pt
the Liga Portugal website:
LIGA PORTUGAL HEADQUARTERS:
www.Ligaportugal.pt:
A: Rua da Constituição,
FINANCIAL DEPARTMENT:
COMMUNICATION DEPARTMENT:
• Statutes of Liga Portugal;
nº 2555 - 4250-173 PORTO
E: financeiro@ligaportugal.pt
E: comunicao@ligaportugal.pt
• General Regulations;
T: 22 834 87 40
E: recursos.humanos@ligaportugal.pt
• Competition Regulations;
F: 22 834 87 56
• Refereeing Rules;
GPS: 41° 9’ 53.315” N 8° 37’ 41.219” W
COMPETITIONS DEPARTMENT:
• Disciplinary Regulations
LISBON OFFICE:
E: competicoes@ligaportugal.pt
TECHNOLOGY DEPARTMENT:
A: Rua Castilho,
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E: tecnologia@ligaportugal.pt DSEB AND PROTOCOL:
n.º 13 D, 6º A - 1250-066 LISBOA
LEGAL DEPARTMENT:
E: dade@ligaportugal.pt
GPS: 38° 43’ 16.176” N 9° 9’ 0.547” W
E: juridico@ligaportugal.pt
E: protocolo@li ortugal.pt
Rua da Constituição 2555 4250-173 PORTO
T: +351 228 348 740 www.ligaportugal.pt