Ruse2019_bid process

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MAR ABR 01/ 03 / 13 target groups, R.R.

L.D.

V. V.

+ N . P. m arch 20 13 july - oct 20 13

Th e T EA M m arch - jun e 2013

F E B

25/ 02 / 13 letters to prospective members of the Public Council of the Foundation since FEB/ 13 creation and maintainance of data bases for circular letters, L.D.

05/ 03 / 13 change of team OPERATIVE UNIT

MAR/ 13 concept for information materials • double use vs. flyer • high quality of the texts

MAR / 13 Promo video to release • by the old team

ABR / 13 regular weekly meetings with S.K., President of Ruse - Free Spirit City Municipal Foundation ABR / 13 meeting the new graphic designers

ABR / 13 preliminary design web-site since 12/ 04 / 13 call for sponsors letter 22/ 04 / 13 open YOUTUBE channel promo videoclip release

conversation with representatives of Youth Parliament - Ruse

MAY 19/ 05 / 13 14/ 05 / 13 meeting representatives letters to cultural institutes Youth Parliament and schools for their active partnerships 20-31/ 05 / 13 travel arrangements 15/ 05 / 13 08/ 05 / 13 bookmark design_MAR/13 Weekend Tourism Fair, Ruse 23/ 05 / 13 BG version published memorandum with Ravenna MAY / 13 signed by the Mayor of Ruse 09/ 05 / 13 modification of billboard advertising materials list, 30/ 05 / 13 design sent to the design studio * preliminary programme MAY/ 13 international conference in 2 new members 10/ 05 / 13 support of Ruse´s in the team - M.S. & B.S. web-site release candidature for ECoC functions? www.ruse2019.com 30/ 05 / 13 25/ 05 / 13 letters to municipalities 14/ 05 / 13 bookmark EN in the region of Ruse for business cards published institutional support published MAY/ 13 contact with previous and future ECoC exchange of good practices

INVITATIONS BG/ EN 144 x 98 mm

R.R.

As you have founded a discussion group about Ruse2019, would you support the campaign to your peers?

25/ 03 / 13 Founding meeting of the Public Council of Ruse - Free Spirit City Municipal Foundation

• EVENT MANAGEMENT • LOGISTICS, CATERING • INVITATIONS DESIGN • PUBLIC PRESENTATION OF THE INITIATIVE • SURVEY - TO 25/ 04

24/ 04 / 13 letterhead and envelope templates

25/ 04 / 13 meeting professionals cultural sector 30/ 04 / 13 BILLBOARDS - placement

Why do you want us to do the job of the administration?

¿ ! * -?

02-05/ 06 / 13 visit ECoCs and exchange of good practices • Guimarães 2012 • Mons 2015 • Wroclaw 2016

since FEB/ 13 DAILY FB UPDATE, V.V. 20/ 02 / 13 FACEBOOK page creation

NO-SPAM POLICY!!! established

14/ 02/ 13 meeting young people - I.P. & A.I. • survey cultual events ONE WEB-SITE FOR CULTURAL • info channels INFORMATION NEEDED!

BOOKMARKS BG/ EN 60 x 220 mm

FEB / 13 doubts about the title of the campaign Ruse - Free Spirit City • too pretentious • international understanding

JUNE

FEB / 13 Ruse - Free Spirit City Municipal Foundation regular meetings, current team • administrative clerks, culture department officials - I. P., A.I., I.4., M.V., D.I., R.M, R.K., N.P.

25/ 06 / 13 meeting students University of Ruse L.K., V.V., R.R.& L.D.

29/ 06 / 13 DANUBE DAY cultural programme?

HOW TO READ RUSE2019 PROJECT TIMELINE? • general timeline by dates or months • name of member in charge of a certain task additional graphic material presented

04/ 02/ 13 ARRIVAL

U FOR T H E T HA N K YO L OV D IV 2 0 19 ! ,P IN V ITAT IO N

19/ 06 / 13 Bulgarian - Italian conference Plovdiv meeting Italian and Bulgarian candidate cities

07/ 06 / 13 designers´ proposals for advertising materials

13/ 06 / 13 2 new members added L.K. & R.S. functions?

10/ 06 / 13 text preparation paper folder for conference

17/ 06 / 13 presentation of Ruse2019 to Youth in Accion guests of MYC Ruse

10/ 06 / 13 invitation to prospective speakers to the international conference

Ob ri ga da , C ar lo s e An dr ei a! 4/ 6/ 13 Gu im ar ae s

WEB-SITE DESIGN • LITTLE PUBLIC INTEREST TO CULTURE • INSUFFICIENT ADVERTISING OF CULURAL EVENTS • NEED OF ONE WEB-SITE TO PROMOTE (ALMOST) ALL CULTURAL EVENTS IN THE CITY • PLANNED TO BE MAINTAINED EVEN IF THE CANDIDATURE FAILS PRINCIPLES: • SOBER DESIGN • NICE VISUAL STIMULI • PRESENT PARTNERSHIPS AND SPONSORS OF THE CAMPAIGN • ENCOURAGE PARTICIPATION • LINKS TO SOCAL MEDIA, FLICKR ( GALLERY ) • BILINGUAL - BG/ EN

The Danube

MAIN BLOCKS: • BANNER - SHOWING IMPORTANT NEWS, CULTURAL EVENTS OR GENERAL INFORMATION • 6 X - PIECES SHOWING THE FUTURE CULTURAL EVENTS, SHORT DESCRIPTION AND DATES, LINK TO MORE INFO • 4 COLOUR BUTTONS = 3 ENCOURAGE BUTTONS + 1 GENERAL CULTURE AGENDA

31/ 08/ 13 DEPARTURE

MAIN MENU: • HOME • RUSE2019 - THE INITIATIVE, VIDEO MESSAGES, GALLERY • NEWS • CULTURAL EVENTS - PAST, PRESENT AND FUTURE • TAKE PART! - ONLY IN BG-VERSION, ENCOURAGE THE PUBLIC PARTICIPATION • CONTACTS MAIN TASKS: • UPDATE OF THE BANNER WITH EVERY IMPORTANT EVENT, PROJECT OR NEWS • REGULAR UPDATE OF THE CULTURAL EVENTS AFTER THEIR CONFIRMATION • PREPARATION OF INTERESTING VISUAL MATERIALS IF THERE ARE NO OFFICIAL ONES • PRETEND A MIXTURE OF EVENTS FOR ALL AUDIENCES • UPLOAD OF LOGOS OF SPONSORS AND PARTNERS

e s u R

The bid book of Ruse2019 was submitted to the Ministry of Culture of Bulgaria on 18 October 2013.

STILL TO BE INAUGURATED: • A VOLUNTEERS´ STRATEGY DEVELOPED, BUT NOT APPLIED • COMPETITION PROPOSALS TO ACTIVATE THE PUBLIC PARTICIPATION, BUT NOT RELEASED

]

i j s u ` [r

local accent !

AUG AUG/ 13 Conversation with S.K. • co-authorship of the bid book • contract obligations • contract ending • team structure • work organization

01/ 08/ 13 new member added, P.A. • function - resume the texts submitted by the other members

01/ 08/ 13 Interactive map of the cultural institutes in the city of Ruse and in its region • traditional cultural spaces/ buildings • cultural clubs in districts and villages • urban spaces with opportunities

AUG / 13 Continuous communication with entities about flags in support of the campaign • designers • schools and institutions • matter of financing AUG / 13 Official memoranda of cooperation with Matera, Siena and Perugia • signed by the Mayor of Ruse • continuous work, R.R.

b -s i te ! V is i t th e w e 0 19 .e u w w w . r use 2

24/ 07 / 13 One new member added to the team • N.L. in charge of public relations

Special guest of the event: Dr, Carlo Infantino - international af fairs of Siena 2019 • discussion of possible topics of cooperation during the process of candidature for ECoC

JULY / 13 New advertising materials

JULY

25/ 07 / 13 Call for media partnerships • exchange of logos and promo video

19/ 07 / 13 4th meeting of cultural and creative industries, culture clubs • event management, official reports

26/ 07 / 13 5th meeting of cultural and creative industries, culture clubs • event management, official reports

23/ 07 / 13 Call for photographic materials to be included in the bid book • invited artists

15/ 07 / 13 Cooperation with Danube Connects Magazine • photographic materials

17/ 07 / 13 Invitation to cultural institutions, schools and culture clubs to support the campaign by placing flags and posters • designed by the old designers • communication - L.D.

08/ 07 / 13 Asked to write a text for a broshure 10/ 07 / 13 Joint themes of cooperation with Ravenna 2019 12/ 07 / 13 2nd and 3rd meeting cultural and creative industries, culture clubs • event management, official reports

04/ 07 / 13 Regular weekly meeting of the new team + I.4. added to the team functions?

05/ 07 / 13 1st Discussion session with cultural and creative industries in Ruse • event management, official reports

02/ 07 / 13 International Conference in support of the candidature of Ruse for European Capital of Culture 2019 • PROGRMME DEVELOPMENT • TRAVEL ARRANGEMENTS OF FOREIGN SPEAKERS • EVENT MANAGEMENT • LOGISTICS, CATERING • ATTENDEES RECEPTION

03/ 07 / 13 RIVER SHOW on the EU Strategy for the Danube Region - support staff

Source: Culture Department, Ruse Municipality

COMMUNICATION DOCUMENTS FOR CORPORATE IDENTITY

http://goo.gl/e34Ag9 Liliya Deneva Team Ruse 2019

• LETTERHEAD DESIGN - BG/ EN - WORD TEMPLATE • ENVELOPE DESIGN - BG/ EN - WORD TEMPLATE • BUSINESS CARDS FOR THE TEAM - BG/ EN

ruse2019@gmail.com www.ruse2019.eu +359 (0)82 881 706

LETTERHEAD - A4 ENVELOPE - C5 BUSINESS CARD - 90 x 50 mm

L.D.: I was interested in wri ting about the questions related to my professional sphere- the accesibili ty of the region, the tourist and cultural inf rastructure, the planned inf rastructure based on strategic documents focused on ECoC and the involved geographical area - quests 4.1., 4.2., 4.3. and 1.4.

MUNICIPAL FOUNDATION RUSE – FREE SPIRIT CITY 6 Svoboda Sq. 7000 Ruse BULGARIA

http://goo.gl/maps/PBJLE

CR EAT IV E CA P A CIT IES

OR GA NI ZATI ONAL AN D PR OM OT IONAL SK ILLS • ev en t ma na ge me nt of dif fe re nt sc ale , ar ra ng em en ts, log ist ics • so cial me dia ma na ge me nt • we b re gular upda te • ea sy wa y for ef fe cti ve da ta ex ch an ge special thanks to V.V., R.R. and N.P. for their patience wi th me and for their creative support in such an interesting project

ADMIN ISTRATIVE SKILLS • docume nt proces sing and f iling • optimiz ation of data-ba ses • def ini tion of main stakeh olders • corres ponden ce wi th stakeh olders • phone and e-mail suppor t • coordin tation betwee n membe rs of the team and other agents

07/ 08/ 13 2nd meeting of the extended team discussed: • general draft of bid book proposals • team structure • strategic guidelines and important topics • quests and writers

PRESIDENT OF MUNICIPAL FOUNDATION RUSE – FREE SPIRIT CITY 6 Svoboda Sq. 7000 Ruse BULGARIA

Inspired by Markus Butkereit´s project Invisible Cities/ Ruse

• c o r p o r a te id e n ti ty d o c um e n ts • w e b d e s ig n c on c e p t • g o o d v is u al s ti m ul i fo r F B an d w e b • p r om o ti o n al m a te r ials • o th e r g r a p h ic m a te r ials • a d ju s tm e n t o f p r o f e s s io n al k n o w le d g e to n e w o b je c ti v e s

14/ 08/ 13 3rd meeting of the extended team discussed: * • general draft of bid book • interrelated quests • functions of sub-groups • quests and writers

INTER DISCIP LINARY CAPACITIES • thorou gh view on the campai gn • involve d and passion ate about i t • cri tical overloo k on the project • social innovat ion proces s beginni ng • evaluat ion of other bid books • strong and weak points of the candida ture of Ruse20 19

A U G

01/ 08/ 13 1st meeting of the extended team discussed: • team structure and hiererchy • action schedule • general topics and needed info • draft of the bid book • quests and writers

16/ 08/ 13 Quests writen by R.R., V.V., N.P. and L.D. sent to the rest of the team

two parallel teams f unctioning independent ly

?

21/ 08/ 13 4th meeting of the extended team discussed: • interrelated quests • functions of sub-groups • quests and writers • other related data to be included

30/ 08/ 13 5th meeting of the extended team discussed: • existance of meetings at a different level • reasons for the non-announced change of team structure • quests and writers • other relevant data to be included in the bid book


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