company values
“YSL Beauté has in its genes notions of youth, scandal and freedom. Audacious and modern, the YSL woman creates her own codes and never compromises. She leans on her subversive state of mind. She wants to live to the fullest, she dares to experiment a life on the edge, unapologetically” Stephan Bezy
the ysl woman
Product
bold luxurious modern long lasting
trendy seductive Young high impact intense elevated iconic couture
logo There are two main iterations of the YSL Beaute logo, one where they hyphenate Yves Saint Laurent and one where they spell it out. the logos can use any of the colors from ysl’s color palette.
Branding The main colors used in the YSL Beaute brand are black, white, pink, gold and a black and a white marble texture is commonly used in advertising.
Sans Serif fonts with thick and thin iterations.
photography is high fashion with professional models.
Audience
18 Urban
Trendy
beauty addict
-
Makeup Obsessed
female
35 fashion-conscious
advertising
Pop up hotels were used to advertise YSL Beaute. The beauty hotel pop ups had many photoshoot opportunities. There were also fragrance workshops and beauty counters to experiment with new products while taking your selfies.
YSL Beauty uses already famous people as spokesmodels like Kaia Gerber, Cara Delevign, Zoe Kravitz, Staz Lindes, and Dua Lipa.