Saints Maps - Business/Marketing

BUSINESS ADMINISTRATION - MARKETING

SUGGESTED MINORS

According to U.S. News & World Report, “A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics.”

If you are wondering what you can do with a marketing major, know that there are many different avenues. Students will have the opportunity to explore other areas, such as advertising, sales management, communications, marketing research, public relations and much more.

CAREER COMPETENCIES

SUCCESS AS A SAINT

Check the advising worksheet in The Halo to review your major requirements.

Discuss your progression and future goals with a Success Coach.

Talk to a Career Educator about your steps after Limestone in terms of further education, career goals, certifications, and more.

Get the experience you need through opportunities at Limestone using Saints Maps.

HOW TO USE THIS MAP

Use this map to help plan and guide your experience at Limestone; including academic and co-curricular opportunities. Each student’s Limestone experience is different and activities in this map are suggestions. Always consult with your advisors whenever possible for new opportunities and updates.

BUSINESS ADMINISTRATION - MARKETING

FIRST YEAR MIDDLE

DEVELOP

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ENGAGE

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Review your 4-year degree plan and the academic catalog

Introduce yourself to your First-Year Advisor/ Success Coach and meet with them regularly

Discover library resources and the Equity & Inclusion Office

Join an on-campus organization to gain more connections

Explore volunteer and service-learning opportunities or job-shadowing

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Consider adding a minor another field such as Human Resources Management

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Meet with your new faculty progress to degree

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Participate in cultural the Professionalism Panel

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Participate in speaker and special events hosted by the College of Business

Schedule a mock interview Career & Professional Attend the Fall Internship industry-based internship

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Create Handshake account

Create a LinkedIn profile

Complete PathwayU assessment to be reassured of your career choice

Explore average salaries for your career field

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Start finalizing your resume

Invest in proper business Career Closet

Begin researching jobs narrow down to top 5

Attend the Fall Graduate options and start applying

YEARS FINAL YEAR

minor or certificate in Accounting, Finance, or Management

faculty advisor to check

SAINTS ADVANTAGE

Engage in these opportunities to build competencies for your future.

CAREER PATHS

Work with your faculty advisor to ensure you have no outstanding course requirements

Complete your senior capstone or enroll in ID 400 - a course that can assist you in finalizing your job search documents

Apply to graduate

events on campus such as Panel or Etiquette Dinner interview with the Center for Professional Development

Internship Fair and apply for an internship resume business attire or visit the Saints

jobs in your field of study & 5 choices

Graduate School Fair to explore applying

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Finalize your elevator pitch and attend the Spring Career Fair

Now is the time to prep and register to sit for certification exams if considering

Present in the bi-annual Student Research and Presentations Symposium

SKILLS

Set up an appointment with the Center for Career & Professional Development to ensure you are ready for the workforce

Keep a catalog of networking contacts and identify potential references

Apply for jobs in your field

Look to develop soft skills such as communication, leadership, and ability to problem solve

Attention to detail

Data analysis

Working well with a team

GRADUATE SUCCESS

The data below outlines the path students in the program take within one year of graduation. (based on knowledge rate from 2022 graduate survey)

According to the U.S. Bureau of Labor Statistics, employment of marketing, advertising, promotions, public relations and sales managers is projected to rise by 10% over the period of 20202030.

If you want the challenge of selling a product, service, or person to the public, marketing is the ideal career field for you.

The Business Program at Limestone has specialized business accreditation through the Accreditation Council for Business Schools and Programs (ACBSP).

LIFE AFTER GRADUATION

Thank you to the Major Maps Committee for their work on this project & dedication to student success:

Lindsay Bartholomew

Justin Davis

Katie Jones

Tom LeGrand

Katie Maher

Stacey Mason

Michelle Phillips-Meek

Kelly Tillinghast

limestone.edu/business-administration-marketing

“My experience at Limestone was awesome and the professors were great. They had a huge impact on my professional life and I am forever grateful for them. Students should really be talking about their professional interests with their advisors and build a road map together to help their professional development.”

Eduardo Dos Santos -

MBA ‘19 Police Officer - Gastonia Police Dept.

‘17,