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Brief

REVOLUTIO a new era of art

Brand Identity Standards

The Brief

Create a brand identity for a Contemporary art gallery that is being built in one of Vancouver’s oldest districts, Gastown. It will showcase Modern and Contemporary art of virtually every media – from 3d sculptures, paintings, and digital media. The Gallery will not have a permanent Collection but will have showcases of work that will typically be shown from 3-4 months at a time. We need a name, an identity and a look for all of our communications materials. The character,tone and attitude: Smart, in the know, fashionable, stylish, tech savvy – creative culture at it’s best.

Logo

“Revolutio” is the latin word for “revolution”. Because art is evolving and renewing everyday The logo is inspired by the idea of a spinning stage – a stage and canvas for the art. The tagline is “a new era of art”

REVOLUTIO a new era of art

Colour

C 0 M 0 Y 0 K 100

C0 M0 Y0 K0

C 10 M 100 Y 100 K 1

Logo Versions

REVOLUTIO a new era of art

Typography

Name (REVOLUTIO): Hero regular in all caps.

ABCDEFGHIJKLMNOPQRSTUVWXYZ `~12334567890@#$%^&*()_+={[}],.<>/? Tag line (New era of art): Hero regular in all lower cases

abcdefghijklmnopqrstuvwxyz `~12334567890@#$%^&*()_+={[}],.<>/?

Revolutio Mask

The way the art work cropped into the shape to the logo become a recognizable mark for Revolutio.

Business Cards

One full logo is breaken down into two halfs on the front and back of the card. When you flip one card and put two cards together, it forms a full logo. The placement of information on the front is mimics the curve of the logo.

Letterhead

There are both generic coporate and limited edition (with the image of current exhibition) letterhead papers.

Envolopes

Theses are invitation card envolopes , and they followed the same idea as the business card. One full logo is applied half at the front and half at the back.

Shopping Bags

T-Shirts

The generic T-shirt uniform

T-Shirts

Limited edition (with the image of current exhibition)T-shirts.

Posters

Posters inside the gallery advertising the current exhibition.

Posters

The idea of evolving and spinning stage is carried out in the applications, for example the posters, the shape showing the art work rotates 45 degree every time, and the position of the shape and text rotates in an order.

Within Color