Scandinavian Edition

Page 1

OUR ROOTS ARE SCANDINAVIAN

URBAN STYLE OUTERWEAR REFINED BY NATURE



OUR JOURNEY IS CHARACTERISED BY SIMPLICITY, MINIMALISM AND FUNCTIONALITY Designed with integrety in Scandinavia

Inspired by Scandinavian design as it emerged in

Dedicated work and research have been put into the

the 1950’s, we like the idea that beautiful and func-

details – for you to feel and appreciate the difference

tional everyday objects should be made available

the moment you start wearing a Scandinavian Edition

to everyone, and strive to create products with great

product. We have designed our jackets to give people

value for money – without making compromises.

living in urban environments an alternative to the

We believe patience is a virtue and pay great atten-

traditional coat – a perfect mix between refined

tion to detail and materials.

style and practical function.

Eystein Cato Wang FOUNDER

SCANDINAVIAN EDITION



UNIQUE APPROACH Urban looking, yet functional styles for men and women

We continuously strive to offer a range of clean urban jackets and coats with superior technical quality – at a competitive price point. The jackets can be worn more causally, or in a more formal setting – a great alternative to the traditional coat or parka. The jackets and coats have a very diverse customer base and are created to blend in with your personal style.

SCANDINAVIAN EDITION



SCANDINAVIAN EDITION


HOW TO CHOOSE A WATERPROOF JACKET Choosing the right jacket that best suits your needs is essential. Understanding the jacket’s capabilities will help you make an informed decision for the conditions you are likely to use it in.

WHAT MAKES A JACKET WATERPROOF?

WATERPROOF COATING

Essentially there are two kinds of ‘waterproof’ jackets

The outer fabric used for water resistant and water-

– water resistant, sometimes referred to as shower-

proof jackets will often be treated with a Durable

proof, and fully waterproof. There are several ways

Water Repellency coating (DWR), or a similar water

to make a jacket resistant to water, for example by

repellent coating. You can tell a jacket has been

adding a waterproof coating. However, to make a

treated with a water repellent coating as water will

fully waterproof jacket, which remains waterproof

bead up on the surface of the fabric and run off.

over time, you also need a waterproof membrane and taped, or sealed, seams.

R AT I N G

RESISTANCE

W E AT H E R C O N D I T I O N S

0 – 1,500 mm

Water resistant/snowproof

Dry conditions / very light rain

1,500 – 5‚000 mm

Waterproof

Light to average rain

5,000 – 10,000 mm

Very waterproof

Moderate to heavy rain

10,000 – 20,000 mm

Highly waterproof

Heavy rain


WATERPROOF MEMBRANE A waterproof membrane is a thin layer bonded to the outer fabric. The job of keeping the water out is left to the membrane, which prevents liquid water (rain) to enter, but at the same time allow water vapor (sweat) to escape. The membrane is also what makes a jacket breathable. TAPED SEAMS A jacket can be treated with a waterproof coating and have a waterproof membrane but not be fully waterproof. For a jacket to be 100% waterproof it will also need to have taped seams. Taped seams are heat sealed seams that stop water coming through the stitching. It is particularly important that you choose a jacket with taped seams if you will be in heavy, prolonged rain. WHY IS BREATHABILITY IMPORTANT? The ability of a jacket to allow perspiration to escape is as important as not letting water in, especially if you will be doing anything energetic. If a waterproof jacket is not breathable, sweat will be unable to escape, making the wearer feel damp. It’s common for people to feel as though their waterproof has ‘leaked’ when in fact it’s perspiration from inside they are feeling.

SCANDINAVIAN EDITION


WE BEL IEVE PAT I ENC E I S A V I RT UE AND PAY GR EAT AT T ENT I O N TO DETAI L A ND M AT ER I A LS SCANDINAVIAN EDITION


HOW IS IT DONE? Waterproof breathable fabrics consist of an OUTER FABRIC, and a bonded MEMBRANE. The purpose of the OUTER FABRIC is to protect and look stylish; it’s not waterproof but is treated with a solution called DWR (Durable Water Repellent) so it doesn’t soak up water. The job of keeping the water out is left to the MEMBRANE, which prevents liquid water (rain) to enter, but at the same time allow water vapor (sweat) to escape.

WATERPROOF WINDPROOF

BREATHABLE

OUTER FABRIC with DWR MEMBRANE

PERSPIRATION ESCAPES

LINER FABRIC

SCANDINAVIAN EDITION



SCANDINAVIAN EDITION


FEATURES – GENTLY DESIGNED WITH ATTENTION TO DETAILS You will find one or more of these symbols on the inside of all our models, describing the technical features of the particilar style.

HIGH QUALITY INSULATION

the inside to allow for breathability. The fabrics we

When insulation is being used, we work with high

use are either windproof themselves or equipped

quality brands to give you a warm, durable and

with a membrane and taped seams.

eco-friendly synthetic insulation. The result is a warm product with great freedom of movement

WATERPROOF MEMBRANE

and the unique feeling of being well dressed.

Our jackets are carefully crafted using breathable and waterproof fabrics. These consist of an outer

TAPED & SEALED SEAMS

fabric and a bonded membrane. Together, these

Jackets can be treated with a waterproof coating

qualities make your jacket look stylish and makes

and have a waterproof membrane, but still not be

sure you’re protected from the rain.

fully waterproof. This is why we added taped seams. These are heat sealed seams that stop water from

WATER REPELLENT

seeping through the stitches. This is especially func-

The outer fabric can be treated with a Durable Water

tional if you wear your jacket in heavy, prolonged rain.

Repellency coating (DWR), making the jacket water reppelent. You can tell a jacket has been treated

WINDPROOF & BREATHABLE

with a DWR coating as water will bead up on the

Our jackets offer protection from wind in the most

surface of the fabric and run off.

severe conditions, while still being permeable from


STRETCH FABRIC (TWO WAY MECHANICAL STRETCH) WATERPROOF (HEAVY RAIN) & BREATHABLE

FITTED STORM HOOD ADJUSTABLE DRAW CORD TAPED SEAMS ERGONOMICALLY SHAPED SLEEVES HIGH QUALITY INSULATION

FLEECE-LINED POCKETS, TWO WAY YKK FRONT ZIPPERS, YKK POCKET ZIPPERS 3M REFLECTIVE FOLD DOWN SYSTEM

SCANDINAVIAN EDITION


G O O D D E S I G N I S HO NEST, IT DO ES NOT M A KE A PRODUCT MORE INNOVATIVE, POWERFUL OR VA LUA B L E T H A N IT REA L LY IS. IT DO ES NOT AT T E MPT TO MA NIP ULATE THE CO NSUM ER W I T H P R O MI S ES THAT CA NNOT B E KEPT. DIETER RAMS


OUR GUARANTEE High quality products should last forever. But shit happens, and in the unlikely event of damage to any of our products caused by any fault in production or material, we will do whatever it takes to fix the problem. Just let us know.

SCANDINAVIAN EDITION



WASHING & CARE WATERPROOF & SEAMSEALED JACKETS*

PREPARE YOUR GARMENT Turn jacket inside-out Close all zippers Empty pockets Follow wash instructions inside your garment SPECIAL CLEANING PRODUCTS Consider using cleaning products made for technical fabrics Alternatively use a mild washing detergent (DO NOT USE a detergent especially made for wool) WASH Gentle machine, cold wash at 30°C Don’t use fabric softener Wash inside out to protect DWR (Durable Water Repellency) DRY CLEAN Do not dry clean No chlorine bleach IRON Iron at low temperature with care, if needed; use a steamer TUMBLE DRY / HANG DRY Tumble dry at low temperature, turn garment inside out You can also hang dry your garment DURABLE WATER REPELLENCY Over time the waterproofing will need to be replenished We recommend using a spray-on DWR If in doubt: Contact us at hello@scandinavianedition.com *For all other styles (Wave, Insulators, etc.), see care label inside item or use the e-mail address above.

SCANDINAVIAN EDITION


simplicity minimalism functionality

SCANDINAVIAN EDITION

hello@scandinavianedition.com

facebook.com/scandinavianedition

instagram.com/scandinavianedition

scandinavianedition.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.