Top designs 2013

V I S U A L C O M M U N I C AT I O N D E S I G N UNIT 3

UNIT 4

1

CONTENTS INTRODUCTION

3

EXHIBITORS AND WORKS

4

SELECTED DESIGN PLAN PAGES ROXANNE BURCHELL

18

MITCHELL CHEONG

24 25

JAMES HAYWARD

29

REBEKKA LORD-JOHNSON

36

INDIA MCKENZIE

37

DAVID SOOKUN

42

HANYU ZHAO

47

GEORGIA ALDOUS

53

JULIA BERGIN

56

LOUIS GRECH

72

JAMES HAYWARD

75

NATASHA JAMES

89

ROBERT JANES

93

ZOE KASKAMANIDIS

97

ELOISE MCCULLOUGH

99

ANGELICA MILANES

102

LAUREN MORAN

111

LISA PERIC

118

LUKE PRINGIPAS

123

ZENIYA VREUGDENHIL

127

CLARA YAP

129

VISUAL COMMUNICATION DESIGN

PRUE EDMUNDS

2

V I S U A L C O M M U N I C AT I O N D E S I G N IN 2013 A NEW STUDY, VCE VISUAL COMMUNICATION DESIGN, WAS INTRODUCED. THIS EXHIBITION SHOWCASES WORKS FROM THE PREVIOUS STUDY, VCE VISUAL COMMUNICATION AND DESIGN 2012, WITH FOLIOS FROM BOTH UNITS 3 AND 4 ON DISPLAY. THE NEW COURSE, HOWEVER, WILL ASK STUDENTS TO ENGAGE IN A SINGLE EXTENDED FOLIO, SIMILAR TO THAT UNDERTAKEN IN THE PREVIOUS UNIT 4.

isual Communication Design examines the way visual language can be used to convey ideas, information and messages in the fields of communication, environmental and industrial design. Designers create and communicate through visual means to shape the everyday quality of life for individuals, communities and societies.

Visual communication design relies on drawing as the primary component of visual language to support the conception and visualisation of ideas.

Consequently, the study emphasises the importance of developing a variety of drawing skills to visualise thinking. A number of the folios on display demonstrate exceptional examples of observation, visualisation and presentation drawings.

Students employ a design process to generate and develop visual communications. This process provides a structure to organise design thinking and is shaped by considerations of aesthetics and functionality, as well as social, environmental and economic factors. Students develop the skills to manipulate and organise design elements, design principles, selected media, materials and production methods when creating visual communications. Throughout the study students explore manual and digital methods to develop and refine presentations.

VISUAL COMMUNICATION DESIGN

WHILE THE FOLIOS ON DISPLAY IN THIS EXHIBITION WERE COMPLETED TO SATISFY ASSESSMENT CRITERIA FOR VCE VISUAL COMMUNICATION AND DESIGN 2012, THEY ALSO DEMONSTRATE A CONSISTENT LEVEL OF EXCELLENCE TO INSPIRE STUDENTS OF THE CURRENT STUDY. KEY KNOWLEDGE AND SKILLS OF THE CURRENT STUDY ARE ADDRESSED IN THE 2012 EXHIBITION FOLIOS, THROUGH A BROAD RANGE OF APPROACHES, INNOVATIVE APPLICATIONS OF DESIGN ELEMENTS AND PRINCIPLES, AND THE SELECTION OF METHODS, MEDIA AND MATERIALS ALL RELEVANT TO VCE VISUAL COMMUNICATION DESIGN 2013. THE FOLIOS THEREFORE OFFER CURRENT AND FUTURE VCE STUDENTS A GREAT SOURCE OF INSPIRATION AND IDEAS.

V

3

VISUAL C O M M U N I C AT I O N DESIGN

MITCHELL CHEONG

Highvale Secondary College, Glen Waverley

Camberwell Gram mar School, Canterbury

CENTRIFUGAL JUICER CONCEPT FOR TANGELO AND PROMOTIONAL MATERIAL

VANGUARD INDUSTRIES HOME TOOL STORAGE UNIT inkjet print

inkjet print Communication need: To design a concept product and accompanying promotional material.

This juicer was designed for Tangelo, a company whose appliances feature a stylish twist on traditional kitchen electronics.

Reference photos of designer appliances, along with observational drawings of my own home appliances, were used to develop a design that combined both practicality and style. With metallic colours, I reflected the juicer’s futuristic appeal.

Communication storage unit.

need:

To

develop

a

home

tool

VISUAL COMMUNICATION DESIGN

ROXANNE BURCHELL

The concept behind the home tool storage unit was to create an easily accessible, yet aesthetically pleasing, unit that would cater for a wide range of customers, from large families to small, single-person households.

It had to be high quality and have a range of features that differentiated it from other such kits on the market.

4

JAMES AMES HAYWARD

Woodleigh School, Baxter

Scotch College, Hawthorn

THE LODGE

AUSTRALIAN PAVILION, VENICE BIENNALE, THE GIARDINI – VENICE

balsa wood, balsa cement, Perspex, cardboard, inkjet print Communication need: To design a portable temporary shelter for homeless people, with logo and advertisement.

The Lodge was designed to temporarily accom modate many people of a hugely varying demographic while emitting a welcoming and homely environment. The design was influenced by contemporary architecture, but was also compact and simplified, remaining neutral and inoffensive in a metropolitan setting. The final design has a multi-dimensional aesthetic, represented in a balsa-wood model.

cardboard and acrylic

VISUAL COMMUNICATION DESIGN

PRUE EDMUNDS

Communication need: To redesign the Australian Pavilion at the Venice Biennale.

The Australian Pavilion, Venice Biennale provided an exceptional architectural brief that required understanding of exhibition spaces and architectural typologies. I was challenged to find a narrative for the design and borrowed from the metaphor of Uluru as the centre of Australia. I researched the site and other architectural designs submitted for Di Stasio’s earlier competition.

5

INDIA MCKENZIE

Firbank Gram mar, Brighton

Lauriston Girls’ School, Armadale

ARTURA FOOTBRIDGE: THE SECRET GARDEN

TWO HALVES CAFÉ

glass, hardwood, stain, foam board, cardboard, acetate, semi-gloss cardboard, inkjet print

inkjet print, calico, fabric paint

Communication need: To design an outdoor footbridge that can be adapted to fit domestic ponds and garden beds of regular and irregular shapes.

The Secret Garden footbridge was designed to blend into its garden environment and also offer a 360-degree experience. Rippled glass has been used in two shades of green to mimic the illusion of water, while its natural transparency creates different tones and textures when layered with the other discs.

Communication need: furniture design.

Client

identity

and

VISUAL COMMUNICATION DESIGN

REBEKKA LORD-JOHNSON

Re-creating the client identity of the Two Halves Café required an innovative design solution that focused on the application of the logo onto a number of different surfaces. This led to an exploration of materials, methods and media that ranged from screen printing, carpentry, pyrography, stickers and blackboard paint to textiles. The Two Halves stool was primarily inspired by Eames.

6

HANYU ZHAO

Waverley Christian College, Wantirna South

Camberwell Girls Gram mar School, Canterbury

SOOKUN ARCHITECTS HEAD OFFICE

BOTTLE OPENER

inkjet print

laminate board

Communication need: Exterior design for Sookun Architects’ new head office in Melbourne.

Communication need: To create a bottle-cap opener for individuals with limited strength, possibly due to age, medical condition or disability.

Sookun Architects’ new head office aims to appeal to those with an interest in design, while reflecting the modern style sensibilities of the surrounding Docklands area. Glass was used as a dominant material throughout the building to create an open feel and allow the beauty of the sea view to be seen.

This bottle-cap opener, for use by people with limited strength, had to be both easy to use and convenient to carry around. I researched many currently available bottle openers for a design solution. Ultimately I was inspired by the ergonomic form of an umbrella handle.

VISUAL COMMUNICATION DESIGN

DAVID SOOKUN

7

VISUAL C O M M U N I C AT I O N DESIGN

JESSICA ARNOTT

Wangaratta High School, Wangaratta

Westbourne Gram mar School, Truganina

Client: Arnica & Husk Organic Produce

Client: SAGA

Presentation 1: Window display Perspex, wood, lino

Presentation 1: Campaign rollout inkjet print

Presentation 2: Promotional material inkjet print

Presentation 2: Paper promotion inkjet print

The focus of Arnica & Husk on ‘natural’ and ‘organic’ produce heavily influenced the design of both the window display and promotional material. Bright colours and a combination of geometric and organic shapes were used to create a dynamic modern space and visual brand identity, in turn increasing public awareness of the store.

SAGA requested a possible campaign and paper promotion for their newly established plans to renew Melbourne’s forgotten history. My designs were mainly inspired by the ever changing perceptions of history, and the difficulty in re-telling past stories. I used mainly digital media during the design process but found it hard to decide on the finals.

VISUAL COMMUNICATION DESIGN

GEORGIA ALDOUS

8

ZOĂ‹ B BLOW

Caulfield Gram mar School, St Kilda East

Lauriston Girls’ School, Armadale

Client: VicRoads

Client: Rose Myer

Presentation 1: Acacia - Peninsula Link freeway installation design board, metal

Presentation 1: Brand identity Perspex, wood, lino

Presentation 2: Flora and Fauna Parks Reserve promotional poster inkjet print The Peninsula Link freeway required an installation piece of design, along with a promotional poster for the new adjoining walking trails. The designs were to convey to drivers the journey from an urban setting into the green landscapes of the Peninsula.

I achieved this via the manipulation of rigid geometric shapes into fluid forms.

VISUAL COMMUNICATION DESIGN

JULIA BERGIN

Presentation 2: Label and package design inkjet print Rose Myer required a brand identity for her newly established organic gelato company, Willow and Sage, and label designs for four promotional gelato flavours to celebrate the opening. The branding and label designs employ a range of bright, vibrant colours to convey the playfulness of the company and the exotic ingredients used.

9

LOUIS GRECH

St Helena Secondary College, Eltham North Nort

Wangaratta High School, Wangaratta

Client: Fédération Internationale de Roller Sports

Client: Dr Hermit’s

Presentation 1: Promotional poster inkjet print Presentation 2: Corporate gift package inkjet print The Fédération Internationale de Roller Sports (FIRS) required a poster and gift package to present to the members of the International Olympic Com mittee. I wanted my designs to portray the qualities of the sport and its participants while also being energetic. I think that my love for the sport helped me develop my designs.

Presentation 1: : Promotional material for Dr Hermit’s espresso tapas bar inkjet print, laser print

VISUAL COMMUNICATION DESIGN

JOHN BUEKER

Presentation 2: Scaled feature wall for Dr Hermit’s espresso tapas bar acrylic spray paint Through my interest in the environment I tried to create a space within Dr Hermit’s that provided a sense of refuge from the hustle of city life. In an effort to create this sense of peace within Dr Hermit’s and its promotional material, I sought inspiration from the landscapes of the Australian Alpine Ranges and vintage imagery.

FIRS has kindly given permission for its logo to be used on this presentation board.

10

JAMES HAYWARD

Westbourne Gram mar School, Truganina

Scotch College, Hawthorn

Client: EduGraphics

Client: Boroondara Council

Presentation 1: Ohkrana infographic inkjet print

Presentation 1: Glenferrie Square brand design (format banner sign) inkjet print

Presentation 2: History Revolutions box set Packaging inkjet print Harnessing the power of visual com munication, EduGraphics wishes to transform the learning experience of students studying the contentrich, ideologically complex VCE subject History Revolutions through compelling infographics. A brightly coloured, playful, minimalist design style has been specially developed for use on a range of products, such as the poster and packaging concepts displayed.

VISUAL COMMUNICATION DESIGN

KIM HANDLEY

Presentation 2: Design proposal for Glenferrie Square inkjet print Glenferrie Square converts a carpark into a civic space linking residential, com mercial and leisure precincts. The brand evolved through an exploration of the shape of the site and the mood and colours of the surrounding neighbourhood. The scale of the project was a major challenge, so I researched significant work by Martha Schwartz and sought guidance from architects.

11

ROBERT JANES

Christian College Geelong, Waurn Ponds

Strathmore Secondary College, Strathmore

Client: Moonjuice

Client: October Horrorfest

Presentation 1: Brand logo and label for bottle pen, ink, watercolour, inkjet print

Presentation 1: October Horrorfest double-sided poster inkjet print

Presentation 2: Packaging pen, ink, watercolour, inkjet print Moonjuice, a local microbrewery producing boutique cider, has requested logo, bottle and packaging designs for a new line of products.

I was strongly influenced by the company’s emphasis on handcrafted goodness and quality, and sought to reflect this in my designs.

VISUAL COMMUNICATION DESIGN

NATASHA JAMES

Presentation 2: October Horrorfest Popcorn Container and Beverage Cup inkjet print October Horrorfest required a promotional poster, popcorn container and beverage cup design for its annual horror film festival held in late October at Federation Square.

Inspiration was taken from classic horror movies, which resulted in the predominant use of silhouettes and the exploration of methods such as lino printing and photography.

12

JORDAN LEWIS

Eltham High School, chool, Eltham

Wangaratta High School, Wangaratta

Client: Nillumbik mbik Shire Council

Client: Horizons

Presentation 1: T-shirt print of design on t-shirt

Presentation 1: T-Shirt design inkjet print and screen print

Presentation 2: Bookmarks inkjet print, aged paper

Presentation 2: Lookbook inkjet print

The illustrations in my designs reflected the imagery in T S Eliot’s poem ‘The Portrait of J Alfred Prufrock’ and aimed to engage the audience with the annual focus of the poetry festival.

The poem itself was the main influence; imagery and existing designs were also researched. Printing, collaging, painting and digital drawing were explored.

A signature line of shirts was created for Horizons, a clothing label based in Torquay, Victoria. The new designs hoped to expand Horizons’ audience to a much broader and larger group. The design of the shirts, and accompanying lookbook, had to be dynamic and original while keeping within the brand identity.

VISUAL COMMUNICATION DESIGN

ZOE KASKAMANIDIS DIS

13

ANGELICA MILANES

Star of the Sea College, Gardenvale

The Mac. Robertson Girls’ High School, Melbourne

Client: Amelia Jennings Client: Objective Presentation 1: Milly’s Bread packaging inkjet print Presentation 2: Milly’s promotional coaster inkjet print I wanted to create packaging that was innovative and contemporary, but also maintained an element of warmth to convey that Milly’s Bread was homely and rustic. I wanted to produce a promotional device that people would want to keep, so I created distinctive, vibrant coasters that consumers would be proud to use.

Presentation 1: Metamorphosis clock series s balsa wood

VISUAL COMMUNICATION DESIGN

ELOISE MCCULLOUGH

Presentation 2: Promotional material for the Metamorphosis Series laser print Objective is an innovative design company that required a clock series called Metamorphosis.

It is based on three main aspects: the measurement of time, depiction of passing time, and the way that time can be experienced. The distinctive form of each clock inspired the custom typography and illustrations used in all of the promotional material.

14

LISA PERIC

LUKE PRINGIPA PRINGIPAS PAS

Waverley ley Christian College, College Wantirna South

Loyola College, e, Watsonia

Strathmore Strath athmore Secondary College, Strathmore Str

Client: Prompt

Client: Resurrection ction

Client: Allegro Youth Orchestra

Presentation 1: Interactive business card inkjet print

Presentation 1: Life and death skateboard skate decks linoleum, watercolour, lour, inkjet print

Presentation 1: Logo/identity and promotional poster inkjet print

Presentation 2: Series of three promotional posters inkjet print

Presentation 2: Beware ar skateboarding promotional poster inkjet print

The express courier company Prompt required new promotional posters and business cards to emphasise their devotion to personal and speedy delivery. The business card called for an interactive component that required audience involvement.

Through inspiration in various forms of origami, a solution was reached allowing a three-dimensional form to be constructed from the card.

Resurrection is a contemporary skateboarding company that has requested two skateboard designs that incorporate Catholic animal symbolism and use a variety of media such as ink and linoleum. Ultimately these designs evoked a natural, tribal feeling. Resurrection also requested a promotional poster for a skateboard event, which used photography and computer methods to achieve a vibrant retro look.

VISUAL COMMUNICATION DESIGN

LAUREN N MORAN

Presentation 2: Program guide inkjet print The Allegro Youth Orchestra is a vibrant orchestra of talented young musicians from Australia. To provide a strong visual identity and promotional poster for their first recital, I based the logo around the conductor’s hand movements. The booklet contains lively and humorous imagery illustrating the music of Saint-Saëns’ The Carnival of the Animals.

15

LUKE TIZIANI

Waverley Christian College, ge Wantirna South

Carey Baptist Gram mar School, Kew

Client: Black Goanna

Client: Lagoon Longboards

Presentation 1: In game gun inkjet print

Presentation 1: Corporate identity inkjet print

Presentation 2: Game case inkjet print

Presentation 2: Longboard and package prototype inkjet print

Black Goanna is seeking to design a new video game and associated packaging. As a whole I tried to create fun, imaginative designs to appeal to a younger audience. I attempted to incorporate steampunk styles, combined with a futuristic flare. I also used natural aspects to portray the game fully.

Lagoon Longboards is a new Melbourne-based longboard company. It required the design of a new corporate logo, longboard graphic and innovative package for longboard wheels. The logo and graphic designs reflect the styles and nature of longboarding, inspired by artist Andreas Preis. The graphic design successfully advertises the brand through its strong use of colour.

VISUAL COMMUNICATION DESIGN

SAMUEL PURDIE

16

CLARA CLAR RA Y YAP

Mentone Girls’ Secondary Second College, C ll Mentone

Camberwell Girls Gram mar School, Canterbury

Client: The Department of Things vintage and antiques store

Client: MOOCHA

Presentation 1: Business card and promotional flyer inkjet print Presentation 2: Promotional poster inkjet print In an effort to generate publicity, The Department of Things, a vintage and antiques store, requested a business card and promotional materials to be distributed locally. I used a colourful, minimalist design for the logo and contrasted it with monochromatic images to reflect the interaction between old and new embodied by the store.

Presentation 1: Juice labels design inkjet print

VISUAL COMMUNICATION DESIGN

ZENIYA VREUGDENHIL

Presentation 2: Recipe book cover design inkjet print MOOCHA, a Melbourne-based juice bar, required a logo, juice labels and a recipe book that uses assorted colours and shapes to bring simplicity and a sense of quirkiness. So as to attract the target audience, the designs were influenced by the textures and shapes from the different fruits used at the bar.

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ROXANNE BURCHELL 18

ROXANNE BURCHELL 19

ROXANNE BURCHELL 20

ROXANNE BURCHELL 21

ROXANNE BURCHELL 22

ROXANNE BURCHELL 23

MITCHELL CEHONG 24

PRUE EDMUNDS 25

PRUE EDMUNDS 26

PRUE EDMUNDS 27

PRUE EDMUNDS 28

JAMES HAYWARD 29

JAMES HAYWARD 30

JAMES HAYWARD 31

JAMES HAYWARD 32

JAMES HAYWARD 33

JAMES HAYWARD 34

JAMES HAYWARD 35

REBEKKA LORD-JOHNSON 36

INDIA MCKENZIE 37

INDIA MCKENZIE 38

INDIA MCKENZIE 39

INDIA MCKENZIE 40

INDIA MCKENZIE 41

DAVID SOOKUN 42

DAVID SOOKUN 43

DAVID SOOKUN 44

DAVID SOOKUN 45

DAVID SOOKUN 46

HANYU ZHAO 47

HANYU ZHAO 48

HANYU ZHAO 49

HANYU ZHAO 50

HANYU ZHAO 51

HANYU ZHAO 52

GEORGIA ALDOUS 53

GEORGIA ALDOUS 54

GEORGIA ALDOUS 55

JULIA BERGIN 56

JULIA BERGIN 57

JULIA BERGIN 58

JULIA BERGIN 59

JULIA BERGIN 60

JULIA BERGIN 61

JULIA BERGIN 62

JULIA BERGIN 63

JULIA BERGIN 64

JULIA BERGIN 65

JULIA BERGIN 66

JULIA BERGIN 67

JULIA BERGIN 68

JULIA BERGIN 69

JULIA BERGIN 70

JULIA BERGIN 71

LOUIS GRECH 72

LOUIS GRECH 73

LOUIS GRECH 74

JAMES HAYWARD 75

JAMES HAYWARD 76

JAMES HAYWARD 77

JAMES HAYWARD 78

JAMES HAYWARD 79

JAMES HAYWARD 80

JAMES HAYWARD 81

JAMES HAYWARD 82

JAMES HAYWARD 83

JAMES HAYWARD 84

JAMES HAYWARD 85

JAMES HAYWARD 86

JAMES HAYWARD 87

JAMES HAYWARD 88

NATASHA JAMES 89

NATASHA JAMES 90

NATASHA JAMES 91

NATASHA JAMES 92

ROBERT JANES 93

ROBERT JANES 94

ROBERT JANES 95

ROBERT JANES 96

ZOE KASKAMANIDIS 97

ZOE KASKAMANIDIS 98

ELOISE MCCULLOUGH 99

ELOISE MCCULLOUGH 100

ELOISE MCCULLOUGH 101

ANGELICA MILANES 102

ANGELICA MILANES 103

ANGELICA MILANES 104

ANGELICA MILANES 105

ANGELICA MILANES 106

ANGELICA MILANES 107

ANGELICA MILANES 108

ANGELICA MILANES 109

ANGELICA MILANES 110

LAUREN MORAN 111

LAUREN MORAN 112

LAUREN MORAN 113

LAUREN MORAN 114

LAUREN MORAN 115

LAUREN MORAN 116

LAUREN MORAN 117

LISA PERIC 118

LISA PERIC 119

LISA PERIC 120

LISA PERIC 121

LISA PERIC 122

LUKE PRINGIPAS 123

LUKE PRINGIPAS 124

LUKE PRINGIPAS 125

LUKE PRINGIPAS 126

ZENIYA VREUGDENHIL 127

ZENIYA VREUGDENHIL 128

CLARA YAP 129

CLARA YAP 130

CLARA YAP 131