V I S U A L C O M M U N I C AT I O N D E S I G N UNIT 3
UNIT 4
1
CONTENTS INTRODUCTION
3
EXHIBITORS AND WORKS
4
SELECTED DESIGN PLAN PAGES ROXANNE BURCHELL
18
MITCHELL CHEONG
24 25
JAMES HAYWARD
29
REBEKKA LORD-JOHNSON
36
INDIA MCKENZIE
37
DAVID SOOKUN
42
HANYU ZHAO
47
GEORGIA ALDOUS
53
JULIA BERGIN
56
LOUIS GRECH
72
JAMES HAYWARD
75
NATASHA JAMES
89
ROBERT JANES
93
ZOE KASKAMANIDIS
97
ELOISE MCCULLOUGH
99
ANGELICA MILANES
102
LAUREN MORAN
111
LISA PERIC
118
LUKE PRINGIPAS
123
ZENIYA VREUGDENHIL
127
CLARA YAP
129
VISUAL COMMUNICATION DESIGN
PRUE EDMUNDS
2
V I S U A L C O M M U N I C AT I O N D E S I G N IN 2013 A NEW STUDY, VCE VISUAL COMMUNICATION DESIGN, WAS INTRODUCED. THIS EXHIBITION SHOWCASES WORKS FROM THE PREVIOUS STUDY, VCE VISUAL COMMUNICATION AND DESIGN 2012, WITH FOLIOS FROM BOTH UNITS 3 AND 4 ON DISPLAY. THE NEW COURSE, HOWEVER, WILL ASK STUDENTS TO ENGAGE IN A SINGLE EXTENDED FOLIO, SIMILAR TO THAT UNDERTAKEN IN THE PREVIOUS UNIT 4.
isual Communication Design examines the way visual language can be used to convey ideas, information and messages in the fields of communication, environmental and industrial design. Designers create and communicate through visual means to shape the everyday quality of life for individuals, communities and societies. Visual communication design relies on drawing as the primary component of visual language to support the conception and visualisation of ideas. Consequently, the study emphasises the importance of developing a variety of drawing skills to visualise thinking. A number of the folios on display demonstrate exceptional examples of observation, visualisation and presentation drawings. Students employ a design process to generate and develop visual communications. This process provides a structure to organise design thinking and is shaped by considerations of aesthetics and functionality, as well as social, environmental and economic factors. Students develop the skills to manipulate and organise design elements, design principles, selected media, materials and production methods when creating visual communications. Throughout the study students explore manual and digital methods to develop and refine presentations.
VISUAL COMMUNICATION DESIGN
WHILE THE FOLIOS ON DISPLAY IN THIS EXHIBITION WERE COMPLETED TO SATISFY ASSESSMENT CRITERIA FOR VCE VISUAL COMMUNICATION AND DESIGN 2012, THEY ALSO DEMONSTRATE A CONSISTENT LEVEL OF EXCELLENCE TO INSPIRE STUDENTS OF THE CURRENT STUDY. KEY KNOWLEDGE AND SKILLS OF THE CURRENT STUDY ARE ADDRESSED IN THE 2012 EXHIBITION FOLIOS, THROUGH A BROAD RANGE OF APPROACHES, INNOVATIVE APPLICATIONS OF DESIGN ELEMENTS AND PRINCIPLES, AND THE SELECTION OF METHODS, MEDIA AND MATERIALS ALL RELEVANT TO VCE VISUAL COMMUNICATION DESIGN 2013. THE FOLIOS THEREFORE OFFER CURRENT AND FUTURE VCE STUDENTS A GREAT SOURCE OF INSPIRATION AND IDEAS.
V
3
VISUAL C O M M U N I C AT I O N DESIGN
MITCHELL CHEONG
Highvale Secondary College, Glen Waverley
Camberwell Gram mar School, Canterbury
CENTRIFUGAL JUICER CONCEPT FOR TANGELO AND PROMOTIONAL MATERIAL
VANGUARD INDUSTRIES HOME TOOL STORAGE UNIT inkjet print
inkjet print Communication need: To design a concept product and accompanying promotional material. This juicer was designed for Tangelo, a company whose appliances feature a stylish twist on traditional kitchen electronics. Reference photos of designer appliances, along with observational drawings of my own home appliances, were used to develop a design that combined both practicality and style. With metallic colours, I reflected the juicer’s futuristic appeal.
Communication storage unit.
need:
To
develop
a
home
tool
VISUAL COMMUNICATION DESIGN
ROXANNE BURCHELL
The concept behind the home tool storage unit was to create an easily accessible, yet aesthetically pleasing, unit that would cater for a wide range of customers, from large families to small, single-person households. It had to be high quality and have a range of features that differentiated it from other such kits on the market.
4
JAMES AMES HAYWARD
Woodleigh School, Baxter
Scotch College, Hawthorn
THE LODGE
AUSTRALIAN PAVILION, VENICE BIENNALE, THE GIARDINI – VENICE
balsa wood, balsa cement, Perspex, cardboard, inkjet print Communication need: To design a portable temporary shelter for homeless people, with logo and advertisement. The Lodge was designed to temporarily accom modate many people of a hugely varying demographic while emitting a welcoming and homely environment. The design was influenced by contemporary architecture, but was also compact and simplified, remaining neutral and inoffensive in a metropolitan setting. The final design has a multi-dimensional aesthetic, represented in a balsa-wood model.
cardboard and acrylic
VISUAL COMMUNICATION DESIGN
PRUE EDMUNDS
Communication need: To redesign the Australian Pavilion at the Venice Biennale. The Australian Pavilion, Venice Biennale provided an exceptional architectural brief that required understanding of exhibition spaces and architectural typologies. I was challenged to find a narrative for the design and borrowed from the metaphor of Uluru as the centre of Australia. I researched the site and other architectural designs submitted for Di Stasio’s earlier competition.
5
INDIA MCKENZIE
Firbank Gram mar, Brighton
Lauriston Girls’ School, Armadale
ARTURA FOOTBRIDGE: THE SECRET GARDEN
TWO HALVES CAFÉ
glass, hardwood, stain, foam board, cardboard, acetate, semi-gloss cardboard, inkjet print
inkjet print, calico, fabric paint
Communication need: To design an outdoor footbridge that can be adapted to fit domestic ponds and garden beds of regular and irregular shapes. The Secret Garden footbridge was designed to blend into its garden environment and also offer a 360-degree experience. Rippled glass has been used in two shades of green to mimic the illusion of water, while its natural transparency creates different tones and textures when layered with the other discs.
Communication need: furniture design.
Client
identity
and
VISUAL COMMUNICATION DESIGN
REBEKKA LORD-JOHNSON
Re-creating the client identity of the Two Halves Café required an innovative design solution that focused on the application of the logo onto a number of different surfaces. This led to an exploration of materials, methods and media that ranged from screen printing, carpentry, pyrography, stickers and blackboard paint to textiles. The Two Halves stool was primarily inspired by Eames.
6
HANYU ZHAO
Waverley Christian College, Wantirna South
Camberwell Girls Gram mar School, Canterbury
SOOKUN ARCHITECTS HEAD OFFICE
BOTTLE OPENER
inkjet print
laminate board
Communication need: Exterior design for Sookun Architects’ new head office in Melbourne.
Communication need: To create a bottle-cap opener for individuals with limited strength, possibly due to age, medical condition or disability.
Sookun Architects’ new head office aims to appeal to those with an interest in design, while reflecting the modern style sensibilities of the surrounding Docklands area. Glass was used as a dominant material throughout the building to create an open feel and allow the beauty of the sea view to be seen.
This bottle-cap opener, for use by people with limited strength, had to be both easy to use and convenient to carry around. I researched many currently available bottle openers for a design solution. Ultimately I was inspired by the ergonomic form of an umbrella handle.
VISUAL COMMUNICATION DESIGN
DAVID SOOKUN
7
VISUAL C O M M U N I C AT I O N DESIGN
JESSICA ARNOTT
Wangaratta High School, Wangaratta
Westbourne Gram mar School, Truganina
Client: Arnica & Husk Organic Produce
Client: SAGA
Presentation 1: Window display Perspex, wood, lino
Presentation 1: Campaign rollout inkjet print
Presentation 2: Promotional material inkjet print
Presentation 2: Paper promotion inkjet print
The focus of Arnica & Husk on ‘natural’ and ‘organic’ produce heavily influenced the design of both the window display and promotional material. Bright colours and a combination of geometric and organic shapes were used to create a dynamic modern space and visual brand identity, in turn increasing public awareness of the store.
SAGA requested a possible campaign and paper promotion for their newly established plans to renew Melbourne’s forgotten history. My designs were mainly inspired by the ever changing perceptions of history, and the difficulty in re-telling past stories. I used mainly digital media during the design process but found it hard to decide on the finals.
VISUAL COMMUNICATION DESIGN
GEORGIA ALDOUS
8
ZOĂ‹ B BLOW
Caulfield Gram mar School, St Kilda East
Lauriston Girls’ School, Armadale
Client: VicRoads
Client: Rose Myer
Presentation 1: Acacia - Peninsula Link freeway installation design board, metal
Presentation 1: Brand identity Perspex, wood, lino
Presentation 2: Flora and Fauna Parks Reserve promotional poster inkjet print The Peninsula Link freeway required an installation piece of design, along with a promotional poster for the new adjoining walking trails. The designs were to convey to drivers the journey from an urban setting into the green landscapes of the Peninsula. I achieved this via the manipulation of rigid geometric shapes into fluid forms.
VISUAL COMMUNICATION DESIGN
JULIA BERGIN
Presentation 2: Label and package design inkjet print Rose Myer required a brand identity for her newly established organic gelato company, Willow and Sage, and label designs for four promotional gelato flavours to celebrate the opening. The branding and label designs employ a range of bright, vibrant colours to convey the playfulness of the company and the exotic ingredients used.
9
LOUIS GRECH
St Helena Secondary College, Eltham North Nort
Wangaratta High School, Wangaratta
Client: Fédération Internationale de Roller Sports
Client: Dr Hermit’s
Presentation 1: Promotional poster inkjet print Presentation 2: Corporate gift package inkjet print The Fédération Internationale de Roller Sports (FIRS) required a poster and gift package to present to the members of the International Olympic Com mittee. I wanted my designs to portray the qualities of the sport and its participants while also being energetic. I think that my love for the sport helped me develop my designs.
Presentation 1: : Promotional material for Dr Hermit’s espresso tapas bar inkjet print, laser print
VISUAL COMMUNICATION DESIGN
JOHN BUEKER
Presentation 2: Scaled feature wall for Dr Hermit’s espresso tapas bar acrylic spray paint Through my interest in the environment I tried to create a space within Dr Hermit’s that provided a sense of refuge from the hustle of city life. In an effort to create this sense of peace within Dr Hermit’s and its promotional material, I sought inspiration from the landscapes of the Australian Alpine Ranges and vintage imagery.
FIRS has kindly given permission for its logo to be used on this presentation board.
10
JAMES HAYWARD
Westbourne Gram mar School, Truganina
Scotch College, Hawthorn
Client: EduGraphics
Client: Boroondara Council
Presentation 1: Ohkrana infographic inkjet print
Presentation 1: Glenferrie Square brand design (format banner sign) inkjet print
Presentation 2: History Revolutions box set Packaging inkjet print Harnessing the power of visual com munication, EduGraphics wishes to transform the learning experience of students studying the contentrich, ideologically complex VCE subject History Revolutions through compelling infographics. A brightly coloured, playful, minimalist design style has been specially developed for use on a range of products, such as the poster and packaging concepts displayed.
VISUAL COMMUNICATION DESIGN
KIM HANDLEY
Presentation 2: Design proposal for Glenferrie Square inkjet print Glenferrie Square converts a carpark into a civic space linking residential, com mercial and leisure precincts. The brand evolved through an exploration of the shape of the site and the mood and colours of the surrounding neighbourhood. The scale of the project was a major challenge, so I researched significant work by Martha Schwartz and sought guidance from architects.
11
ROBERT JANES
Christian College Geelong, Waurn Ponds
Strathmore Secondary College, Strathmore
Client: Moonjuice
Client: October Horrorfest
Presentation 1: Brand logo and label for bottle pen, ink, watercolour, inkjet print
Presentation 1: October Horrorfest double-sided poster inkjet print
Presentation 2: Packaging pen, ink, watercolour, inkjet print Moonjuice, a local microbrewery producing boutique cider, has requested logo, bottle and packaging designs for a new line of products. I was strongly influenced by the company’s emphasis on handcrafted goodness and quality, and sought to reflect this in my designs.
VISUAL COMMUNICATION DESIGN
NATASHA JAMES
Presentation 2: October Horrorfest Popcorn Container and Beverage Cup inkjet print October Horrorfest required a promotional poster, popcorn container and beverage cup design for its annual horror film festival held in late October at Federation Square. Inspiration was taken from classic horror movies, which resulted in the predominant use of silhouettes and the exploration of methods such as lino printing and photography.
12
JORDAN LEWIS
Eltham High School, chool, Eltham
Wangaratta High School, Wangaratta
Client: Nillumbik mbik Shire Council
Client: Horizons
Presentation 1: T-shirt print of design on t-shirt
Presentation 1: T-Shirt design inkjet print and screen print
Presentation 2: Bookmarks inkjet print, aged paper
Presentation 2: Lookbook inkjet print
The illustrations in my designs reflected the imagery in T S Eliot’s poem ‘The Portrait of J Alfred Prufrock’ and aimed to engage the audience with the annual focus of the poetry festival. The poem itself was the main influence; imagery and existing designs were also researched. Printing, collaging, painting and digital drawing were explored.
A signature line of shirts was created for Horizons, a clothing label based in Torquay, Victoria. The new designs hoped to expand Horizons’ audience to a much broader and larger group. The design of the shirts, and accompanying lookbook, had to be dynamic and original while keeping within the brand identity.
VISUAL COMMUNICATION DESIGN
ZOE KASKAMANIDIS DIS
13
ANGELICA MILANES
Star of the Sea College, Gardenvale
The Mac. Robertson Girls’ High School, Melbourne
Client: Amelia Jennings Client: Objective Presentation 1: Milly’s Bread packaging inkjet print Presentation 2: Milly’s promotional coaster inkjet print I wanted to create packaging that was innovative and contemporary, but also maintained an element of warmth to convey that Milly’s Bread was homely and rustic. I wanted to produce a promotional device that people would want to keep, so I created distinctive, vibrant coasters that consumers would be proud to use.
Presentation 1: Metamorphosis clock series s balsa wood
VISUAL COMMUNICATION DESIGN
ELOISE MCCULLOUGH
Presentation 2: Promotional material for the Metamorphosis Series laser print Objective is an innovative design company that required a clock series called Metamorphosis. It is based on three main aspects: the measurement of time, depiction of passing time, and the way that time can be experienced. The distinctive form of each clock inspired the custom typography and illustrations used in all of the promotional material.
14
LISA PERIC
LUKE PRINGIPA PRINGIPAS PAS
Waverley ley Christian College, College Wantirna South
Loyola College, e, Watsonia
Strathmore Strath athmore Secondary College, Strathmore Str
Client: Prompt
Client: Resurrection ction
Client: Allegro Youth Orchestra
Presentation 1: Interactive business card inkjet print
Presentation 1: Life and death skateboard skate decks linoleum, watercolour, lour, inkjet print
Presentation 1: Logo/identity and promotional poster inkjet print
Presentation 2: Series of three promotional posters inkjet print
Presentation 2: Beware ar skateboarding promotional poster inkjet print
The express courier company Prompt required new promotional posters and business cards to emphasise their devotion to personal and speedy delivery. The business card called for an interactive component that required audience involvement. Through inspiration in various forms of origami, a solution was reached allowing a three-dimensional form to be constructed from the card.
Resurrection is a contemporary skateboarding company that has requested two skateboard designs that incorporate Catholic animal symbolism and use a variety of media such as ink and linoleum. Ultimately these designs evoked a natural, tribal feeling. Resurrection also requested a promotional poster for a skateboard event, which used photography and computer methods to achieve a vibrant retro look.
VISUAL COMMUNICATION DESIGN
LAUREN N MORAN
Presentation 2: Program guide inkjet print The Allegro Youth Orchestra is a vibrant orchestra of talented young musicians from Australia. To provide a strong visual identity and promotional poster for their first recital, I based the logo around the conductor’s hand movements. The booklet contains lively and humorous imagery illustrating the music of Saint-Saëns’ The Carnival of the Animals.
15
LUKE TIZIANI
Waverley Christian College, ge Wantirna South
Carey Baptist Gram mar School, Kew
Client: Black Goanna
Client: Lagoon Longboards
Presentation 1: In game gun inkjet print
Presentation 1: Corporate identity inkjet print
Presentation 2: Game case inkjet print
Presentation 2: Longboard and package prototype inkjet print
Black Goanna is seeking to design a new video game and associated packaging. As a whole I tried to create fun, imaginative designs to appeal to a younger audience. I attempted to incorporate steampunk styles, combined with a futuristic flare. I also used natural aspects to portray the game fully.
Lagoon Longboards is a new Melbourne-based longboard company. It required the design of a new corporate logo, longboard graphic and innovative package for longboard wheels. The logo and graphic designs reflect the styles and nature of longboarding, inspired by artist Andreas Preis. The graphic design successfully advertises the brand through its strong use of colour.
VISUAL COMMUNICATION DESIGN
SAMUEL PURDIE
16
CLARA CLAR RA Y YAP
Mentone Girls’ Secondary Second College, C ll Mentone
Camberwell Girls Gram mar School, Canterbury
Client: The Department of Things vintage and antiques store
Client: MOOCHA
Presentation 1: Business card and promotional flyer inkjet print Presentation 2: Promotional poster inkjet print In an effort to generate publicity, The Department of Things, a vintage and antiques store, requested a business card and promotional materials to be distributed locally. I used a colourful, minimalist design for the logo and contrasted it with monochromatic images to reflect the interaction between old and new embodied by the store.
Presentation 1: Juice labels design inkjet print
VISUAL COMMUNICATION DESIGN
ZENIYA VREUGDENHIL
Presentation 2: Recipe book cover design inkjet print MOOCHA, a Melbourne-based juice bar, required a logo, juice labels and a recipe book that uses assorted colours and shapes to bring simplicity and a sense of quirkiness. So as to attract the target audience, the designs were influenced by the textures and shapes from the different fruits used at the bar.
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ROXANNE BURCHELL 18
ROXANNE BURCHELL 19
ROXANNE BURCHELL 20
ROXANNE BURCHELL 21
ROXANNE BURCHELL 22
ROXANNE BURCHELL 23
MITCHELL CEHONG 24
PRUE EDMUNDS 25
PRUE EDMUNDS 26
PRUE EDMUNDS 27
PRUE EDMUNDS 28
JAMES HAYWARD 29
JAMES HAYWARD 30
JAMES HAYWARD 31
JAMES HAYWARD 32
JAMES HAYWARD 33
JAMES HAYWARD 34
JAMES HAYWARD 35
REBEKKA LORD-JOHNSON 36
INDIA MCKENZIE 37
INDIA MCKENZIE 38
INDIA MCKENZIE 39
INDIA MCKENZIE 40
INDIA MCKENZIE 41
DAVID SOOKUN 42
DAVID SOOKUN 43
DAVID SOOKUN 44
DAVID SOOKUN 45
DAVID SOOKUN 46
HANYU ZHAO 47
HANYU ZHAO 48
HANYU ZHAO 49
HANYU ZHAO 50
HANYU ZHAO 51
HANYU ZHAO 52
GEORGIA ALDOUS 53
GEORGIA ALDOUS 54
GEORGIA ALDOUS 55
JULIA BERGIN 56
JULIA BERGIN 57
JULIA BERGIN 58
JULIA BERGIN 59
JULIA BERGIN 60
JULIA BERGIN 61
JULIA BERGIN 62
JULIA BERGIN 63
JULIA BERGIN 64
JULIA BERGIN 65
JULIA BERGIN 66
JULIA BERGIN 67
JULIA BERGIN 68
JULIA BERGIN 69
JULIA BERGIN 70
JULIA BERGIN 71
LOUIS GRECH 72
LOUIS GRECH 73
LOUIS GRECH 74
JAMES HAYWARD 75
JAMES HAYWARD 76
JAMES HAYWARD 77
JAMES HAYWARD 78
JAMES HAYWARD 79
JAMES HAYWARD 80
JAMES HAYWARD 81
JAMES HAYWARD 82
JAMES HAYWARD 83
JAMES HAYWARD 84
JAMES HAYWARD 85
JAMES HAYWARD 86
JAMES HAYWARD 87
JAMES HAYWARD 88
NATASHA JAMES 89
NATASHA JAMES 90
NATASHA JAMES 91
NATASHA JAMES 92
ROBERT JANES 93
ROBERT JANES 94
ROBERT JANES 95
ROBERT JANES 96
ZOE KASKAMANIDIS 97
ZOE KASKAMANIDIS 98
ELOISE MCCULLOUGH 99
ELOISE MCCULLOUGH 100
ELOISE MCCULLOUGH 101
ANGELICA MILANES 102
ANGELICA MILANES 103
ANGELICA MILANES 104
ANGELICA MILANES 105
ANGELICA MILANES 106
ANGELICA MILANES 107
ANGELICA MILANES 108
ANGELICA MILANES 109
ANGELICA MILANES 110
LAUREN MORAN 111
LAUREN MORAN 112
LAUREN MORAN 113
LAUREN MORAN 114
LAUREN MORAN 115
LAUREN MORAN 116
LAUREN MORAN 117
LISA PERIC 118
LISA PERIC 119
LISA PERIC 120
LISA PERIC 121
LISA PERIC 122
LUKE PRINGIPAS 123
LUKE PRINGIPAS 124
LUKE PRINGIPAS 125
LUKE PRINGIPAS 126
ZENIYA VREUGDENHIL 127
ZENIYA VREUGDENHIL 128
CLARA YAP 129
CLARA YAP 130
CLARA YAP 131