Portfolio 2015 by Lindner College of Business

portfolio V O LU M E 30, FA L L 2015

Susan Alexander Executive Vice President reflects on a 31-year career at Sothebyâ&#x20AC;&#x2122;s

Building a Future Growing enrollments lead to plans for new state-of-the-art facility for Lindner

Lindner Made 3D printer brings students into the Maker Revolution

business.uc.edu

Message from the Dean Each June, the University of Cincinnati academic year comes to a close and I take a few moments to look back and reflect on all of the happenings and successes of the past year. This year, because of a decision that was made on June 23, 2015, I also looked back on all of the amazing accomplishments that our college has achieved during the past four years. After all, it was four years prior that the University of Cincinnati Board of Trustees voted to officially name our college the Carl H. Lindner College of Business and the advancements that our school has made since that day have been truly extraordinary. For the third year in a row, we set new all-time records in the 100+ year history of our business school in terms of both the number of undergraduate applications received and the number of undergraduate students enrolled. More important than just the quantity of our new students is the quality of our new students. This fall’s incoming freshman class will be both the largest and the highest quality entering class at Lindner in more than 25 years. We’ve also achieved that same level of transformation in our graduate programs. For the sixth consecutive year, we set new all-time records for the number of graduate program applications received and the number of graduate students enrolled. During that time, the quality of our graduate programs has skyrocketed. In fact, during the past two years, our MBA program has earned the largest rankings jump of any MBA program in the nation in U.S. News & World Report, was ranked among the Top Ten public MBA programs in the country by the nation’s top recruiters in Bloomberg Businessweek and was ranked the #1 best value MBA program in the nation by College Atlas. Moreover, our graduate specialty degrees in Applied Economics, Business Analytics and Finance were all recently ranked among the Top Ten programs in the nation while our Accounting degree garnered a Top 25 ranking. The only challenge associated with our recent surges in applications and student quality metrics is that we’re now attracting more high quality students than our current building can handle. Due to space constraints, 30% of our classes currently take place outside of Lindner Hall. As a result, the university has been exploring the potential construction of a new business school building for quite some time, and I’m thrilled to announce that on June 23, the University of Cincinnati Board of Trustees approved the proposal to officially start planning our new building. We’re in the initial phases of the design process, but the new building will be a state-of-the-art facility that will provide the latest and most innovative technologies to our students, faculty and partners. I can’t wait to see the new highs that Lindner will achieve as we move toward our new facility. Meanwhile, we’ll continue as always, striving even higher but never resting, as that’s the Lindner way. Thank you,

Dean David M. Szymanski, PhD 2

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C O N T E N T S

COVER INSIDE

V O LU M E 30, FA L L 2015

16 | Susan Alexander | ALUMNI SPOTLIGHT Standing amid Sotheby’s S|2 Contemporary Art Gallery, Susan Alexander caps a 31-year-career as the worldwide head of human resources at the famed global auction house that drives annual fine art sales of more than one billion dollars.

IN EVERY ISSUE

14 | Leaders Among Us Lindner has a long history of outstanding student leaders who make an impact on and off campus.

2 | Message from the Dean 6 | Lindner Look Back

22 | Catalin Macarie FACULTY SPOTLIGHT

Catalin Macarie has a vision—to transform incoming freshmen into young professionals in two semesters.

12 | Speakers & Visitors

36 | Gadgets Designed, Made on Campus

Lindner students are joining the Makers Revolution as they embark on a start-to-finish experience of creating and launching a new product.

44 | The Lindner MBA The new Lindner MBA Advisory Board aims to bring the program to even greater heights.

UC Carl H. Lindner College of Business | business.uc.edu Editors: Judy Ashton | Trent Hershenson

Design: Judy Ashton

Contributors: John Bach, Vivek Choudhury, Dona Clary, Matt Crone, Scott Gregory, Kevin Hardy, Marianne Lewis, Paige Malott, Julie Menchen, Steve Rosfeld, Zoltan von Dienes-Oehm, BJ Zirger, UC Photographic Services Portfolio magazine is published annually for Carl H. Lindner College of Business alumni, donors, faculty and staff, as well as other college supporters and AACSB deans. No part of this magazine may be reproduced without prior permission of the editor. Copyright ©2015 University of Cincinnati, Cincinnati, OH 45221-0020. All rights reserved.

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Building

A Bright Future New Business School Building To Come Announced Lindner’s National Rankings n June 21, 2011, the University of Cincinnati Board of

Trustees named its business school the Carl H. Lindner College of Business in honor of Mr. Lindner’s extraordinary support of the university as well as his legacy of business excellence. Advancements made at the school since its naming can only be described as monumental. During the past four years, more than 20 new academic programs have been launched, undergraduate applications have soared 40% and graduate applications have increased 28%. These massive increases in applications have allowed Lindner to grow not only in size, but in quality. The additional revenues generated by our larger student populations have been reinvested into Lindner, allowing us to hire numerous new faculty members and provide greater resources to student-support areas such as our career services, student advising and student recruitment teams. These investments have signficantly increased the quality of the Lindner student experience, driving greater demand of Lindner among high-achieving students and thus rocketing enrolled student quality to unprecedented levels at both the undergraduate and graduate levels. By attracting more top-tier students to Lindner and by continually enhancing the educational experiences of those in school, our students and graduates are becoming more and more sought after by the nation’s top employers. Recent students and graduates have accepted both internship and full-time positions with employers ranging from Procter & Gamble and Disney to Google and Amazon to McKinsey and PNC. Employers aren’t the only ones recognizing the significant changes that have occurred at Lindner in a very short period of time. Third-party industry experts are regularly highlighting Lindner as they rank the best programs and best business schools in the nation. Carl H. Lindner Jr. said that his dream was to put UC’s business school on the map as one of the finest in the nation and we think he'd be proud of the progress that his namesake has made in the past four years. As all-time student applications and student enrollment records continue to be broken on an annual basis at both the undergraduate and graduate level, it isn’t surprising that the Lindner College of Business has significantly outgrown the capacity of its current building. In fact, the building currently accommodates twice the number of students it was originally designed for. Given Lindner’s many upward trends, we’re currently in the early phases of designing our new business school. The new building will be a state-of-the-art facility on par with the most respected academic facilities in the nation.

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• Earned the highest rankings jump of any full-time MBA program in the country in the 2015 U.S. News & World Report rankings • Earned the highest rankings jump of any part-time MBA program in the nation in the 2015 U.S. News & World Report rankings • Ranked the #1 best value MBA program in the United States by College Atlas • Ranked the #1 most improved MBA program in the United States by findyourmba.com • Ranked the #1 online graduate public taxation program in the nation by U.S. News & World Report • Ranked among the nation’s Top 10 MBA Programs For Highest Financial Upon Valuation in 2012 by U.S. News & World Report • Ranked the #7 best, most affordable Master of Finance program in the U.S. by Master of Finance Degrees • Rated the #8 public MBA program in the country by the nation’s recruiters in Bloomberg Businessweek • Named one of the Top 10 Master of Applied Economics programs in the country by Education Portal

With Help from Our Alumni and Friends

A Solid Financial Foundation

The official approval of the new building is only a few months old, but a lot of progress has already been made in developing a solid financial foundation for its construction. The Lindner College of Business invested $10 million in the new building fund and the following alumni immediately began growing the fund with very generous contributions. We cannot thank them enough for all of their support of the college and everything they are doing to secure its future. John Berding, BBA ’85, President, American Money Management Group, American Financial Group, and Susan Berding

A Source of #LindnerPride

El Bourgraf, BBA ’54, Chairman and CEO, Ferno, and Elaine Bourgraf, BSED ’54

• Eight undergraduate specialties ranked among the Top 15 public programs in the nation by Bloomberg Businessweek

Phil Collins, BBA ’89, Managing Director, Orchard Holdings Group, LLC, and Lela Collins, BSED ’91

• Ranked among the Top 15 public graduate marketing programs in the country by Masters Degrees

Timothy Johnson, Chairman, Johnson Investment Counsel, and Janet Johnson, BSN ’92

John Goering, BBA ’56, MBA ’60, Hon Doc ’05

Marvin P. Kolodzik, BBA ’59

• Named one of the Top 20 graduate data analytics programs in North America by InformationWeek

Lou Lauch, BBA ’68, President, KBM, Inc., and Joan Lauch

• Ranked the #23 full-time public MBA program in the country by Bloomberg Businessweek

Troy Neat, BBA ’91, Senior Vice President, Merrill Lynch Wealth Management, and Michele Neat, BSN ’92

• Ranked among the Top 25 Master of Accounting programs in the nation by Public Accounting Report • Ranked the #29 part-time public MBA program in the nation by U.S. News & World Report

Tom Mischell, BBA ’70, and Pam Mischell, ABA ’67, BAH ’71

Bill Ogle, BBA ’89, CEO, Koupon Media, and Lisa Ogle Richard Thornburgh, BBA ’74, Hon Doc ’09, Vice Chairman of Corsair Capital LLC, and Cornelia Thornburgh Steve Wilson, BA ’66, MBA ’68, HON ’06, and Kathy Wilson We look forward to sharing new building updates in the upcoming year. To learn more about donating to the new building fund, please contact Steve Rosfeld at Steve.Rosfeld@uc.edu or 513-556-5605.

• Ranked the #36 public undergraduate business school in the United States by Bloomberg Businessweek • Ranked the #38 fully-online MBA program in the country by U.S. News & World Report • Repeatedly ranked among the nation’s Best Business Schools by The Princeton Review

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LINDNER Lindner Look Back is a recap of the news and events that occurred during the 2014-2015 academic school year.

Look Back 2014-2015

Special Events

Lindner celebrated its 30th annual Cincinnati Business Achievement Awards by bestowing the following honors to local business leaders for their contributions to community service and achievement. Honors went to:

1. Tim J. Fogarty, BBA ‘80, CEO of West Chester Protective Gear, received the Carl H. Lindner Award for Outstanding Business Achievement from Lindner Dean David Szymanski (left) and UC President Santa Ono 2. Phil D. Collins, BBA ‘89, Managing Director of Orchard Holdings Group LLC, received the Distinguished Service Award from classmate and Google President of Brand Solutions Kirk Perry 3. Anurag Gogineni, BBA ‘17, received the Carl H. Lindner Scholarship 4. Julia W. Poston, Cincinnati Office Managing Partner at EY, received the Distinguished Service Award 5. Gary “Doc” Huffman, Chairman, President and CEO of Ohio National Financial Services, accepted the Business Partnership Award on behalf of his organization For information on the upcoming 31st annual Cincinnati Business Achievement Awards, visit business.uc.edu/businessachievement.

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General Electric Chairman and CEO Jeff Immelt keynoted the UC Economics Center luncheon that drew a record crowd and highlighted GE’s decision to locate its global operations in downtown Cincinnati.

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Look Back 2014-2015

GOERING CENTER FAMILY BUSINESS HALL OF FAME AWARD

The Goering Center for Family & Private Business honored Graeter’s with its 2015 Greater Cincinnati Family Business Hall of Fame Award in August. The family-owned business has been dishing out ice cream for more than 145 years. Graeter’s has close ties with the Lindner College of Business and participates in its Lindner Fast Track freshman year experience. In the program, freshmen meet the Graeter’s management team and perform a strategic analysis of Graeter’s business. Other first-place private and family business honorees included: • 0–15 years in private and family business: TriVersity Construction, Center City Collision • 16–49 years in private and family business: Cassady Schiller & Associates, Messa Industries • 50-plus years in private and family business: Al Neyer, Mike’s Carwash

Graeter family members, left to right, Chip, Robert and Richard, received the Goering Center’s Family Business Hall of Fame Award in August 2015. REAL ESTATE BANQUE T & AWARDS CEREMONY

MIKE SCHUELER, LEFT, AND PROFESSOR SHAUN BOND

Right: Nick Wessels, BBA ‘18, received the 2015 Real Estate Student of the Year Award from Professor Shaun Bond at the Real Estate Banquet. Wessels, a Marvin P. Kolodzik Business Scholar, was selected for his academic success, leadership and campus involvement, which includes serving as an International Ambassador and co-founding the iCats International Mentoring Program at Lindner.

The UC Real Estate Center, along with its premier partner PNC, recognized Mike Schueler, president and CEO of the Schueler Group, with the 2015 UC Distinguished Real Estate Service Award. Schueler’s successful career in commercial real estate takes clients on a journey via a single point of contact that includes site selection, design, financing, construction and property management. Schueler was also recognized for his community involvement that includes former Chairmanship of the Warren County Republican Party Central Committee, “Man of the Year” for the Warren County United Way and UC’s OCAS Hall of Fame. Additionally, his industry affiliations include Governor of The Urban Land Institute Foundation, a member of various international trade commissions and multiple location memberships of Chambers of Commerce and Boards of Realtors.

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LINDNER

Look Back 2014-2015

SCHOL ARSHIPS

Gregory Ziton’s dream of travelling to the Middle East recently came true. Ziton, BBA ’17, was accepted into the William Jefferson Clinton Scholarship program to study business at the American University in Dubai for the spring 2015 semester. The scholarship, given through the Clinton Presidential Foundation, provides American students the chance to expand their educational and cultural horizons by studying in the Arab world to meet the challenges of global interdependence. While at the American University, Ziton, a Marvin P. Kolodzik Business Scholar and Cincinnatus Presidential Scholar, took business courses and Middle Eastern studies. As a finance and accounting major with a minor in business analytics, Ziton says being taught the importance of functioning in a global business environment is one thing; experiencing it is another.

Joey Kappen, BBA ’16, (left) and Allene Pinder, BBA ’15, both Marvin P. Kolodzik Business Scholars, each received a $3,000 scholarship from APICS. APICS is the premier professional association for supply chain and operations management. Kappen and Pinder were selected as scholarship recipients because their studies in industrial and operations management align with the APICS mission by pursuing those degrees.

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Danielle Banks Burch, BBA ’17, received a $5,000 Benjamin A. Gilman International Scholarship from the U.S. State Department to spend a summer studying at Fudan University in Shanghai, China. Burch is studying international business at Lindner, with a minor in Chinese language and culture. The Gilman Scholarship program offers awards to more than 1,000 outstanding students to participate in credit-bearing study abroad programs around the world.

Marvin P. Kolodzik, top left, founder of the Kolodzik Business Scholars at Lindner, created a new scholarship: the Marianne W. Lewis KBS Award of Excellence. The $3,000 Lewis scholarship will be given annually to the male and female students whom best exemplify the KBS cornerstones of Passion, Empowerment and Community. Mason Wolfe, BBA ’16, pictured above right with Kolodzik, and Lewis, center, and Christine Pope, BBA ’16 (not pictured), are the first recipients of the new scholarship.

Look Back 2014-2015

COMPETITIONS AND AWARDS Alexandra Land, BBA ’15, was among five winners nationwide to receive Delta Sigma Pi’s Collegian of the Year Award. As a Collegian of the Year, Land now represents the 52 collegiate chapters of the professional business fraternity in the Northeastern region. The senior marketing and international business major will serve on the Northeastern Provincial Executive Board and focus on committee initiatives such as professional development and community service. Land was selected for this honor based on her service on the Executive Committee of the UC Chapter of Alpha Theta, her involvement in national conferences and committees and her agenda proposal on diversity.

Alexandra Land received Delta Sigma Pi’s Collegian of the Year Award.

UC undergraduate Brendan O’Brien, BBA ’15, and team members Stephanie Neiheisel, BBA ’15, Meredith Cook, BBA ’15, Grace Schottelkotte, DAAP ’15, Kenny Day, BBA ’15, and Gabi Schneider, BBA ’15, placed in the American Marketing Association’s (AMA) national Collegiate Case Competition as they presented their marketing plan to judges on March 19 in New Orleans at the AMA International Collegiate Conference. For the first time, the UC team made it to the final round of the marketing challenge. This year’s challenge revolved around rekindling brand relevance and preference of vitaminwater® among young consumers, specifically 18-24 year olds.

PWC C ASE CHALLENGE

UC Varsity Sales team members Madison Watts, BBA ’15, and Martha Smith, BBA ’14, took third place at the Great Northwoods Sales Warm-Up competition at the University of Wisconsin in Eau Claire, WI. Sixty competitors from 20 university sales programs around the country worked on two complicated cases selling an unknown product without prior industry experience. Watts individually placed first on the first day and sixth overall while Smith placed 17th on day one and ranked 20th overall. Meanwhile, for the fourth year in a row, UC’s Center for Professional Selling at Lindner was named a Top University Sales Program by the Sales Education Foundation. The center has been recognized as a leader in preparing students for an ever-changing business environment, leading to 100% job placement for its graduates.

Accounting students Peter Schmidt, BBA ’15, Julie Kenning, BBA ’18, Rob Rankin, BBA ’18, Priya Mullen, BBA ’18, and Alex Glavin, BBA ’16, took first place in the PwC Case Challenge at the Myers Alumni Center on UC’s campus. The win allowed the team to compete via Facebook video entry at the national level for one of five finalist spots. The UC “Accounting is our LIFO” team competed against 5,000 students from 95 colleges and universities around the country. Four of the team members are Carl H. Lindner Honors-PLUS students and Kenning is a Marvin P. Kolodzik Business Scholar. PwC launched the Case Challenge in 2002 in order to increase undergraduate students' exposure to professional services and the world of public accounting. FA L L 2 015 |

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LINDNER AWARDS, COMPE TITIONS AND SPECIAL RECOGNITIONS

Look Back 2014-2015

Outstanding Undergraduate Students by Academic Area Ellery Newkirk, Accounting Peter Schmidt, Business Economics Michael Irwin, Economics Jill Demboski, Entrepreneurship Peter Schmidt, Finance Aaron Zheng, Industrial Management Christina Beer, Information Systems Carrie Bachman, International Business Alexandra Land, Marketing Maggie Daly, Operations Management Hunter Clements, Real Estate

SAR AH CLEM

BR AD PRICE

ALEXANDR A L AND

Sarah Clem, Outstanding Undergraduate Brad Price, Outstanding Non-Traditional Undergraduate Alexandra Land, Student Leader of the Year UC American Marketing Association, Student Organization of the Year

Outstanding Graduate Students by Academic Area Lindsey Fasching, MS-Accounting Hannah Cunningham, MS-Business Analytics Alexander Schell, MA-Economics Ke Ren, MS-Finance Onkar Deshmukh, MS-Information Systems Edward Kamen, MS-Marketing Kyle Quinn, MS-Taxation Natalie Bullock, MBA

Ashley Otto Outstanding Graduate Assistant Teaching Award Feng Mai Outstanding Graduate Research Award ASHLEY OT TO

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FENG MAI

Look Back 2014-2015

MLB PROSPEC T IAN HAPP

Bearcats outfielder Ian Happ was the first UC student ever taken in the first round of the MLB draft. Happ, a Marvin P. Kolodzik Scholar majoring in finance at Lindner, was selected with the ninth overall pick by the Chicago Cubs on June 8. UC has not had a firstround draftee in the primary June phase since the MLB draft began in 1965, according to the Bearcats’ media guide. That includes MLB All-Star infielders Josh Harrison (Round 6 in 2008) and Kevin Youkilis (Round 8 in 2001) and former MLB outfielder Tony Campana (Round 13 in 2008). Happ was named the American Athletic Conference Player of the Year by the league. He also was a unanimous pick to the All-American Athletic Conference First Team.

Here comes the pitch. UC students have 60 seconds to sell their business idea to a judge in a frenzied, competitive environment for cash prizes. Welcome to the IQ E-Pitch contest. The annual competition was created by Lindner’s Center for Entrepreneurship & Commercialization as a way to inspire creativity. This year’s competition set a new record with 130 teams pitching ideas to judges from local accelerators, investors and top companies such as The Brandery, Cintrifuse, Queen City Angels and Procter & Gamble. Students pitched ideas on everything from environmentally-friendly power sources to medical devices to ways of tackling indoor geolocation problems. The first-place $1,000 winners were Erika Sorrell, Jake Leuthke and Peter Comer (undergraduate) and Ron Meyers (graduate).

LINDNER STUDENT APPOINTED TO UC BOARD OF TRUSTEES

Ohio Gov. John Kasich appointed Lindner undergraduate Kamree Maull, BBA ’17, to serve as a student member on the UC Board of Trustees. Maull, an operations management major and business analytics and marketing minor, has a long list of campus involvements. The Marvin P. Kolodzik Business Scholar is a member of the University Honors Program, Business Fellows Leadership Circle and UC’s University Funding Board. He also served as president of the Black Business Student Association and as membership chair of the Collegiate 100.

IQ E-PITCH COMPE TITION THE IDEA

THE PITCH

THE JUDGES

SECOND-PL ACE UNDERGR AD WINNERS WILLIAM MCKENZIE AND LUKE SILLIES FA L L 2 015 |

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LINDNER Kevin Huber Punter Cincinnati Bengals

Look Back 2014-2015

Buddy LaRosa Owner, LaRosa’s

Michael Fisher CEO, Cincinnati Children’s Hospital

John Cranley Cincinnati Mayor

SPEAKERS & VISITORS The Carl H. Lindner College of Business was honored to host nearly 400 speakers in its classrooms and on the UC campus this year. Andrea Akin, Manager Campus Recruiting, Loth Frank Albi, CEO, BIS Dean Alessandrini, Inside Sales and Special Order Services Manager, Hubert Co., LLC Jay Andress, Leader of Wasson Way Trail Project, Social Entrepreneur, Managing Director, Liberator Car, LLC Dave Angner, CEAS ’70, President/Owner, Central Fabricators, Inc. Art Arand, BA, ’11, Assistant Brand Manager, Tide North America, Procter & Gamble Lew Assaley, PhD ’80, Senior Vice President, Morgan Stanley, The Assaley Feck Group Ray Attiyah, Founder and Chief Innovation Officer, Definity Partners Uluc Aysun, Professor, University of Central Florida DemirAytac,AssistantGeneralManager,Migros,Istanbul Todd Bailey, Attorney, Intellectual Property Law/Litigation, Frost Brown Todd LLC Stephen Baker, Managing Director Private Equity, Fort Washington Capital Partners Group Kevin Ball, Principal and Founder, BM2 Freight Services, Inc. Sarah Balzano, University Relations Specialist, Fifth Third Bank Bill Banks, MA ’02,Vice President Managed Care, St. Elizabeth Medical Center Theron Barham, Director, Supply Chain Management, Macy's Jason Barkeloo, CEO, Microbial Robotics Jake Barr, CEO, BlueWorld Supply Chain Consulting/ Retired Procter & Gamble Global Director Tim Basadur, Assistant Professor, Concordia University, Chicago and Primary Researcher & Facilitator, Basadur Applied Creativity Sandra Baxter, Supply Chain Leader, Sun Chemical Kelly Beatty, Senior Vice President, Sales Enablement, Vantiv Dena Benesh, Director, Talent Management and Acquisition, Macy's John Berding, BBA ’85, Chief Investment Officer, American Money Management Corp. Paul Bessire, BBA ’04, MS-QA ’05, Founder and President, Predictionmachine.com Lamont Black, Assistant Professor of Finance, DePaul University Alan Blake, Executive Director, PAC NEXT; Retired Procter & Gamble Associate Director

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Joe Lundardi ESPN Bracketologist

Tommie Lewis CEO, Make It Plain Consulting

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Richard Bodner, Project Leader, EMEA Market Development, Delta Air Lines Alex Boerger, BA ’08, MA ’10, Area Business Manager, King's Hawaiian Lauren Boerger, Marketing Operations Manager, Skyline Chili Tim Boes, Plant Manager, Ford Transmission, Sharonville Mike Bohn, Athletic Director, University of Cincinnati Lorraine Bolsinger, President & CEO, GE Power and Water - Distributed Power, General Electric Doug Bolton, Managing Principal, DTZ John Borchers, CEO, Simplicool & Solercool Dan Borton, Managing Director, Audit Services, Grant Thornton LLP Carl Bosse, BBA ’79, Vice President Product Development, Kroger Co.

Charlie Cohen, MANA Mark Collar, Owner, Collar Ltd., Former President, Procter & Gamble Pharmaceutical Gabrielle Coors, BA ’10, Operations, Clark Dietrich Building Systems

•Michael Fisher, CEO, Cincinnati Children's Hospital Julie Fite, Vice President, Director of College Graduate Leadership Programs & Campus Recruiting, Fifth Third Bank Jean-Francois Fletchet, Founder, Taste of Belgium

Geoff Covert, Senior Vice President, Kroger Co.

Aliesha Flora, Campus Recruiter, TQL

Stephanie Craig, Senior Manager and Global Insights Expert, Procter & Gamble

Patrick Frambes, Senior Mgr./Team Leader, Barnes Dennig

Rachael Cruse, BBA ’10, Assurance Manager, Barnes Dennig

James Froehlich, BBA ’57, Consultant, Customer Care Team, Protective Life Insurance Company

Brian Cundiff, DAAP ’93, Executive Vice President of Operations, LaRosa's

Bob Fullarton, former Senior Vice President, 84.51°

•John Cranley, Mayor, City of Cincinnati

Marvin Cunningham, President, Long-Stanton Manufacturing, Asia

Johanna Francis, Professor of Economics, Fordham University

Amy Gath, Vice President, Marketing, Formica Corporation Allison Gathof, BBA ’12, Brand Assistant, KAO USA

Marcia Brandstadt, Dir., US Commercial Service

Andy Dale, Senior Vice President, Division CFO, Fifth Third Bank

Jeffery Gayonski, Managing Director, Wealth Management Advisor, Northwestern Mutual

Kathleen Brinkman, JD ’75, Attorney, Porter Wright Morris & Arthur LLP

Natalie Dalton, Practice Leader, Client Leadership, Empower MediaMarketing

Michelle Geiyer, BBA ’07, Forecasting Commercial Spares, General Electric

Jean-Claude Brou, MA ’79, MBA ’80, PhD ’82, Minister of Industry and Mines, Republic of Côte d'Ivoire (Ivory Coast)

Samir Daoud, BBA ’06, Brand Mgr., Goldstar Chili Brandon Dawson, CEO, 48th Parallel Inc.

Bruce Giffin, PhD ’85, Professor, College of Medicine, University of Cincinnati

Scott DeAngelo, Senior Vice President Strategic Pricing, Vantiv

Bryce Gilchrist, Senior Associate, Assurance, PricewaterhouseCoopers

Jessica Deye, BS '08, Associate Dir., Brand Consulting, 84.51°

Shelly Gillis, Senior Vice President, Chief Administrative Officer, American Financial Group

Steve Browne, Executive Director of Human Resources, LaRosa's Rachel Bucalo, Client Relations Manager, 84.51° Julie Budke, BBA ’12, Paint Specialist, Facilities Purchasing, Toyota

Michael Dinn, President, Dinn Focused Marketing

Jeff Bunger, Vice President, Sales, Loth

Bob Dobbs, BBA ’76, MBA ’88, Vice President, Internal Audit/Investigation Services, American Financial Group

Scott Burns, Associate Director, Global Asset Recovery Purchases, Procter & Gamble

Chris Dolle, Divisional Executive Vice President, AXA Financial

Nancy Burse, Manager for Enterprise Learning, Cincinnati Children's Hospital

Keri Dooley, Innovation and Growth Strategist, The Garage Group

Kim Busdieker, Consultant, 84.51° Doug Cain, CEO, Mubea North America

John Dorr, President and CEO, The Habegger Corporation

Matthew Campbell, Campus Recruiter, TQL

Brian Dowey, Client Relations Manager, 84.51°

Matt Carcieri, Independent Brand Consultant

Patrick Duke, Managing Director, CBRE

Maria Caridi, PhD, Visiting Scholar, Politecnico di Milano, Italy

Amy Dulle, BBA ’11, Associate Client Mgr., Nielsen

Dave Carlin, President, Prograde

Alex Durst, BA ’08, Associate Attorney, Croskery Law Offices

Dave Gillman, Consultant, Fidelity Edward Glaeser, Fred and Eleanor Glimp Professor of Economics, Harvard University Lewis Goldfarb, Director of Entrepreneurship, UC College of Law and Small Business Clinic Law Students Anna Goldhahn, Vice President / Senior Analytical Consultant, TNS Cincinnati Andrew Gore, Head of Commercial Programs, Mid-West USA, DHL Express Chip Graeter, Chief of Retail Operations, Graeter's Shavonne Gray, Talent Acquisition Specialist, DHL Chris Grayson, BS ’92, Area Rental Mgr., Enterprise Sam Grossman, Dir. of Research, Cincinnati Reds Gary Gruber, Executive Vice President, Great American Insurance Group

Alan Carsrud, Visiting Research Professor and Docent, Entrepreneurship, Abo Akademi University, Turku (Abo), Finland

Nick Elam, President, Sports Data Research

Henry Casanova, Regional Director, Exec. Recruiting & Social Media, Macy's

Mark Fallon, Partner, Jeffrey Anderson Real Estate

Mark Catron, BS '99, Predictive Analytics Modeler III, American Modern Insurance Group

Ed Faulkner, Former Global Director, Sun Chemical

Brad Hall, Innovation Engineering Educator, Eureka Ranch

Tom Coe, President, Real Estate Asset Counseling

George Fels, CPA

Richard Hall, VP, Innovation & Strategy, 84.51°

Lindsey Coffman, Merchandising Mgr., Kellogg

Judy Fimiani, Vice President, Talent Acquisition, Luxottica

David Eyman, DAAP ’12, Creative Consultant, Self Employed Katie Farmer, Account Executive, HRM

Jessica Gruber, Recruiting Senior Associate, Grant Thornton, LLP Eric Habel, Area Rental Manager, Enterprise

Speakers & Visitors 2014-2015 Keith Hammersmith, Senior Claims Manager, Specialty Human Services Division, Great American Insurance Group Arnold Hanish, Eli Lilly & Company, Retired Vice President Finance Bo Hart, Direct to Guest Specialist, LaRosa's Doug Hart, BBA ’82, Owner, Doug Hart Consulting William Hartmann, Chief Risk Officer, Key Corp Nancy Haskell, Professor, University of Dayton Jason Hauer, CEAS ’03, Co-Founder, The Garage Group Duke Haugh, Patent Attorney, Ulmer & Berne LLP Jeff Haun, BFA ’99, Associate Dir., Strategy, POSSIBLE Jen Hausfeld, BBA ’04, Store Team Leader, Target Michael Heaton, Owner, Enterprise Refreshment Solutions Hunter Hebert, General Manager, Tiger Dumpling Ken Heckman, Manager, Customer Care Team, Protective Life Insurance Company Jason Heikenfeld, BSEE ’98, PhD ’01, Professor of Electrical Engineering and Computer Science, College of Engineering and Applied Science, University of Cincinnati Mary Jo Heintz, CPA, Associate Director, Corporate Accounting, Procter & Gamble James Helmer Jr., Senior Partner and President, Helmer, Martins, Rice and Popham; Author of False Claims Act, Whistleblower Litigation Aaron Hershberger, CPA, BBA ’97, Director, BKD LLP

Katy Meinhardt, Divisional AVP/Recruiting Manager, Great American Insurance Group

Christopher Schubert, Vice President of Sales, Premier Health Plan and Evolent Health

Ryan King, BBA ’05, Area Rental Mgr., Enterprise

Meredith Meyer, Vice President, Talent and Organizational Performance, KnowledgeWorks Foundation

Brent Shaw, Field Dir., Financial Advisor, Northwestern Mutual

John Kladakis, Senior Account Manager, POSSIBLE Jeff Klockars, MA ’10, Store Team Leader, Target Deborah Koelker, Analyst, Nielsen

David Meyn, Senior Dir. of Global Supply Chain, Cintas

Robin Sheakley, Vice President, Sibcy Cline Jeffrey Shepherd, Founder/CEO, Medacheck LLC

John Korn, Partner/Owner/President, American Scaffolding, Inc.

Chris Miliano, BBA ’82, Executive Vice President and CFO, Annuity Group, Great American Insurance Group

Jack Kraeutler, CEO, Meridian Bioscience

Stephen Mills, MA ’13, Senior Analyst, ThinkVine

Anna Kroeger, Assistant Secretary & Human Resources Manager, The Cincinnati Insurance Companies

Abdul Monem Al Mashat, Dean, Faculty of Economics and Political Science, Future University of Egypt

Paul J. Krump, Executive Vice President and President of Personal Lines and Claims, Chubb Group of Insurance Companies

Kristi Mortensen, Business Project Analyst, Predictive Analytics, Great American Insurance Group

Dean Kuroff, Managing Director, Accenture

Brian Mosier, CPA, Mgr., Clark Schaefer Hackett

Rob Slavens, Division Manager-Capacity Management, United Parcel Service (UPS)

Craig Kurz, CEO, HoneyBaked Ham

Darrin, MBA ’04, and Peggy Murriner, CoFounders, BabySitEase

Jim Sluzewski, Corporate Officer, Macy's Julie Smith, Vice President of Technology, Epsilon

Rick Naber, BSDE ’79, COO/President, Loth

Geoff Smith, Founder and President, LP Enterprise

Brian Necesario, BBA ’08, Project Mgr., APG Furnishings

Jamie Smith, Publisher, Cincinnati Business Courier

Brian Newport, Director of Residential Sales, The Habegger Corporation

MaryBeth Smoot, Campus Recruiter, Luxottica

Sydney Kurz, Guest Services, Merchandising, Ed & Dev, HoneyBaked Ham Brian Lamar, Director of Insights, EMI Research Solutions Cincinnati Jeff Lambdin, Branch Sales Manager, Bankers Life and Casualty

•Donald “Buddy” LaRosa, Founder, LaRosa's Nick LaRosa, Executive Director of Business Intelligence, LaRosa's Taryn Lawson, Digital Marketing Manager, Formica Jim Lazzari, Chief Architectural Officer, FRCH

Kyle Neyer, BBA ’12, MS ’13, Research Analyst, Gamescan Sales, Nielsen Erica Nobel, Senior Vice President, Public Affairs Practice, Edelman Regan Noppenberger, BBA ’14, Marketing Assistant, KAO USA Noira Notarte, Client Relations Manager, IKEA

Ali Shewmon, Mgr. Recruitment Support, Macy's Blake Shipley, Founder and CEO, Coupsmart LLC Tony Shipley, MBA ’75, Founder, Entek IRD and Queen City Angels Courtney Shoemaker, Northwestern Mutual Paige Sims, Executive Team Leader, Target Nichole Sims, Talent Acquisition Mgr., Enterprise

Kyle Snider, BBA ’10, Rep /Account Mgr., Mars Petcare Paul Soos, BBA ’98, Vice President of Business Continuity Solutions, Preparis, Inc. CBIZ Sunnie Southern, Founder & CEO, Viable Synergy and Innov8forHealth Joe St. Charles, Financial Modeling Manager, Business Line Reporting & Planning, U.S. Bank Dan Stafford, Group Rental Manager, Enterprise

Brian Hertzman, BBA ’94, Vice President, Accounting and Finance, American Financial Group

Rob Leary, Dir. of Sales, Reynolds & Reynolds

Ron Heygesi, President, VEGA Americas, Inc.

Erika Lehman, Executive Director at The Center for Ethics, Better Business Bureau

Bernard Oriol, BA ’96, Sourcing Leader, GE Aviation

Katie Stautberg, Production Underwriter Specialist, Specialty E&S Division, Great American Insurance Group

Mike Orzali, Dir., Business Development, Rockfish

Sarah Stenger, BBA ’12, Client Relations Mgr., 84.51°

Joni Lewis, BBA ’08, Americas Line of Business Controller, Cummins, Inc.

Dan Page, Senior Vice President, Health Media Relations, Edelman

Brian Stiens, BSIM ’11, Quality Engineer, Formica

Chris Lewis, Director of National Accounts, Hubert

Tara Papp, BA ’05, Corporate Recruiting Mgr., Vantiv

Robert Higgins, Midwest Region Enterprise Risk Management Practice Leader, Area Vice President, Arthur J. Gallagher & Co. Chris Hoffman, Influencer Marketing Specialist, Powerhouse Factories

Megan Leasher, Director of Talent Assessment & Measurement, Macy's Inc.

Bill Oeters, COO, KOSTUSA Santa J. Ono, President, University of Cincinnati

Lacy Starling, President, Legion Logistics LLC

Erik Stultz, MA ’12, Senior Analyst, ThinkVine Christina Swift, Human Resources, Cintrifuse

•Tommie Lewis, President/CEO, Make It Plain

Mark Parkhurst, Production Underwriter Specialist, Specialty E&S Division, Great American Insurance Group

Tom Hortel, Vice President, Founding Partner, Chief Innovation Officer and Head Creative Inventors Council, High 5 Innovation

Jacob Loeffelholz, Director, All Things Sports

Sarang Patel, BSIM ’11, Project Leader - Latin America/Caribbean Market, Delta Air Lines

Matt Thompson, Dir. Digital & eCommerce, Kroger

Larry Horwitz, Partner, The Walnut Group

•Joe Lunardi, Bracketologist, ESPN

Eric Peck, BA ’10, Risk, Compliance and Audit, U.S. Bank

Liz Urso, Production Underwriter, Specialty Human Services Division, Great American Insurance Group

Kevin Mackey, BA ’13, Offering Product Mgr., Cintrifuse

Gerald Peter, Registered Representative, Gerald A. Peter & Associates Inc.

Nick Van Ausdall, Actuary, Financial Division, Great American Insurance Group

Alan Mackinder, President/CEO, Magic Nutrition

Todd Portune, JD ’83, Hamilton County Commissioner

Mike Vanderwoude, Senior Vice President, Cincinnati Bell

Adam Malofsky, Founder, Bioformix

Megan Pukala, Assistant Brand Mgr., Procter & Gamble

J. Patrick Malone, BBA ’64, Chief Financial Officer, Norman-Spencer Agency, Inc.

Jacki Purcell, Financial Representative, Northwestern Mutual

Pam Viscione, Director, Americas In Market Quality Assurance, Procter & Gamble

Wallace Hopp, Senior Associate Dean and Herrick Professor of Business, University of Michigan

Tracey Hotopp, Director, Talent & Organizational Development, Verso Corporation Charlie Howard, Vice President of Marketing, Goldstar Chili Matt Howe, BBA ’05, Dir., Campus Relations, GE Aviation

•Kevin Huber, BBA ’09, Punter, Cincinnati Bengals Dan Hurley, Director, Leadership Cincinnati, Cincinnati USA Regional Chamber Anita Ingram, BBA ’92, Assistant Vice President, Chief Risk Officer, University of Cincinnati Keith Johnson, Founder, Petbrosia Doug Johnson, Client Relations Manager, IKEA Steve Jones, CEO, Green Energy Enterprises Stan Joosten, Innovation Manager – Global eBusiness, Procter & Gamble

Consulting

Elena Loutskina, Associate Professor of Finance, University of Virginia

David Malueg, Economics Professor, University of California, Riverside

Lauren Mangeno, Director of Selection, Northwestern Mutual Melissa Mann, Specialist, Broadcast, Empower MediaMarketing Gaurav Mantro, Vice President, Barefoot Proximity Carlos Martinez, Retired Executive CPG Product Management, Procter & Gamble Lev Martyniuk, Lawyer, Wood & Lamping

Stacy Jordan, Founder, PuraVida

Ben Masters, BA ’11, MS ’14, Associate, PwC

Erika Judd, BA ’86, MA ’94, Director, 84.51°

Ashley McCall, Executive Team Leader, Target

Kevin Kast, MS '86, Director of After Market Services, General Electric

Tim McCort, Chief Operating Officer, northlich

Nicole Kaufman, MA ’12, Benefits Advisor, U.S. Department of Labor T. William Kelleher, BBA ’83, Vice President, Senior Investor Relationships, PNC Wealth Management Kevin Kelley, Div. Vice President, Predictive Analytics, Great American Insurance Group Kurtis Kersey, Financial Advisor, Northwestern Mutual

Nitija Kharel, Predictive Analytics Modeler I, American Modern Insurance Group

Greg McCoy, Senior Archivist, Procter & Gamble, Heritage & Archives Center Ian McEmber, Risk Assurance Experienced Associate, PwC Drew McGlinchey, Senior HR Business Partner, Luxottica/EyeMed

Dan Reynolds, Creative, BraveBerlin Penny Richmond, Vice President of Retail Operations, Graeter's Matthew Risley, Quantitative Financial Analyst, U.S. Bank Brian Roberson, Economics Professor, Purdue University Mike Ross, A&S ’99, MBA ’02, Senior Director of Sales, Kellogg Alvin Roth, Craig and Susan McCaw Professor of Economics, Nobel Laureate, Stanford University Jeff Rowe, CEO, Hydro Systems Jason Ruebel, Vice President, Operations & Strategy, LISNR

Melissa Thomasson, Economics Professor, Miami University Diane Tkatch, Direct to Guest Specialist, LaRosa's

Jordan Vogel, Dir. of Entrepreneurial Ecosystem, Cintrifuse Ginny Walls, Director, HR Metrics and Analytics, Macy’s Corporate Services Carolyn Washburn, Former Editor, Cincinnati Enquirer Ashlee Wert, Senior HR Business Partner/ Recruiting, Great American Insurance Group Bill Wiebe, First Vice President, CBRE Michael Wilhite, PhD, Senior Vice President Insight & Analysis, 84.51° Susan Williams, Commercial Lines Underwriter, The Cincinnati Insurance Companies Dick Williams, Vice President of Operations, Cincinnati Reds

Greg Ruminski, Regional Sales Manager, Ford

Heidi Wolf, National Business Development Manager, Norman-Spencer Agency, Inc.

John Morris Russell, Cincinnati Pops Conductor, Cincinnati Symphony Orchestra

Dan Xie, Research Manager, Research Consulting Group, TNS Cincinnati

Joe Santos, Agency Manager and Registered Principal, Western & Southern Life

Aaron Yelowitz, Associate Professor, University of Kentucky

Darren Savino, Assistant Basketball Coach, University of Cincinnati

Steve McGowan, Creative, BraveBerlin

Richard Sawicki, President/Owner, Cross County Chiropractic

Steve McMillen, President, SMC Leadership

Pat Schaub, Kroger Div. Account Mgr., Mars Petcare

Shane Meeker, Assistant Director, Procter & Gamble, Heritage & Archives Center

Tom Schaults, Dir. of Business Operations, Aerotek

Greg Young, Programmatic Buying Associate, Empower MediaMarketing Mehmet Yukset, President, Perfetti Van Melle Micah Zender, Creative, Start Something Bold Robert Zepf, MA ’10, Senior Client Manager, Nielsen Craig Zielazny, Senior Vice President, Valuation Analytics, Platinum Data Solutions

Joe Scholtman, President, Dewey's Pizza

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Leaders Among Us

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LINDNER

Leadership and learning are indispensable to each other. —John F. Kennedy BY JUDY ASHTON

At the conclusion of each academic year since 2002, UC has awarded noteworthy honors to outstanding students who exemplify excellence on and off the campus. The Presidential Leadership Medal of Excellence, the C-Ring and the Mr. Bearcat awards shine a spotlight on such UC ideals as leadership, character, service and scholarship. Since 2002, 57 UC students have been awarded the prestigious Presidential Leadership Medal of Excellence and of those, 15 have been Lindner students. This year, an unprecedented six exemplary university students were chosen to receive the Presidential Leadership Medal of Excellence, of which three are Lindner students. UC Presidential Leadership Medal of Excellence winners pose with President Santa J. Ono. From left, Cory Murphy, Sally Amkoa, Brian Barney, Ono, Bhavik Modi and Elliana Kirsh. (Not pictured: Caroline Hensley)

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C-Ring Winner

Mr. Bearcat Award

Tamika Jones, BA ’15, is this year’s recipient of the prestigious C-Ring Award. The award is given each spring by UC’s Women’s Center to an outstanding graduating senior woman at UC based on her GPA, community service, campus betterment and advancement of women. Jones is a Spanish and Communications major who minored in marketing at Lindner. Lindner students Christina Beer, BBA ‘15, and Sarah Clem, BBA ‘15, were also among the five university finalists recognized for their work in “the field of advocacy for women and girls.”

Ben Keefe, BBA ’15, is this year’s Mr. Bearcat honoree. The annual spring honor is given to a graduating senior male who has achieved academic success, demonstrated leadership in diverse settings and has contributed to UC with his “Bearcat Spirit.” Keefe, a fifth-generation Bearcat, follows a long line of Lindner grads to win the award. In fact, 15 of the last 17 and 34 of all 67 Mr. Bearcat honorees have been Lindner students. As an undergraduate, Keefe was involved in many activities, including a stint as president of the UC Student Alumni Council in 2014.

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Leadership

Presidential Leadership Medal of Excellence Bhavik Modi

Cory Murphy

As a freshman, Bhavik Modi, BBA ’15, took the lead in transforming Lindner’s student government organization from a sleepy college club with a few members to one with more than 300 members. Thanks to the work of the finance and real estate major, the Lindner Student Association has given birth to many new student organizations, including the Bearcat LaunchPad New Venture Accelerator. The Carl H. Lindner Honors-PLUS scholar and University Honors member has served on numerous committees and won several awards for his campus and community involvement. Omicron Delta Kappa chose Modi as UC’s Sophomore Leader of the Year and later the Lindner College of Business chose him as Student Leader of the Year. Modi worked for private equity firms in Cincinnati and San Francisco and accepted a full-time position in Chicago with Fifth Third Bank’s Commercial Leadership Program.

Cory Murphy, BBA ’14, graduated cum laude in December 2014 with a double major in operations management and international business. As a first-generation college student, Murphy entered Lindner and the University Honors Program. Murphy quickly joined six student organizations and earned nine scholarships, including the Benjamin A. Gilman scholarship from the U.S. State Department, which allowed him to spend more than a year in Istanbul, Turkey, as a foreign exchange student at Bogazici University. His global mindset resulted in his tenure as president of the UC International Business Club. As president, he piloted the Early Exposure program, which introduces high school students to UC’s study abroad opportunities. As a student in the International Co-op Program, Murphy completed an intensive German language program and interned for eight months with GE Aviation at its plant in Regensburg, Germany. After graduation, Murphy accepted a position with GE Aviation’s Operations Management Leadership Program.

Sally Amkoa

Sally Amkoa, BA ’14, MS ’15, is from Vihiga County, Kenya. Before coming to UC, Amkoa earned a prestigious scholarship from the Zawadi Africa Education Fund to study at a top university in the U.S. She chose Lindner and earned a bachelor’s degree in economics and a master’s degree in business analytics and was a member of the University Honors Program. As a freshman, Amkoa immediately displayed leadership skills. She was a member of the University Honors Program, served as vice president of the Stratford Heights Association, participated in Activists Coming Together and later became director of international affairs in Student Government. Her strong global engagement provided her with study abroad experiences in Costa Rica, Panama, South Africa, Belgium and France. Her excellent academic record earned her the Economics department nomination to present at the annual Global Studies Conference at the University of Nebraska, Omaha, and a two-week graduate program in Natural Resource Management and Policy at the Norwegian School of Economics in Bergen, Norway. After graduation, Amkoa plans to return to Kenya to pursue a career in commercial real estate investment.

Awardees

PLME Winners from Lindner 2003 - Jay Hummel 2004 – Rob Reinerman 2005 – Justin Shafer, Carl H. Lindner Honors-PLUS (LHP) scholar 2006 - Marcus Bethay II, Andrew Burke, Benjamin Hines, Jessica Kinnemeyer (LHP) 2007 - Dominic Berardi (LHP) 2008 - Jerry Tsai (business minor) 2009 - Ryan Rosenweig (LHP) 2010 - Anndréa Moore (LHP) 2011 - Andrew Smith (LHP), Shali Zhu, Marvin P. Kolodzik business scholar (KBS) 2012 - No Lindner students selected 2013 - Lane Hart (KBS) 2014 - Kyle Quinn (LHP) FA L L 2 015 |

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Alexander r e d n a x e l A n a s u S e l p o e P f o Curator

Sotheby’s t a s e rc u o s e R n Head of Huma e id w ld r o W d President an Executive Vice BY JOHN BACH

Susan (Slavich) Alexander, MBA ‘77, spent decades as

an executive with Sotheby’s, but it was the experiences she collected meeting and managing the exclusive company’s people that she’ll never forget.

Alexander retired July 1 as executive vice president and worldwide head of human resources for Sotheby’s, the multinational auction house that annually hammers the gavel on more than one billion dollars in fine art and collectible sales. Considering her success, few would believe that Alexander’s business career started with a somewhat “terrifying beginning.” CAREER REFLECTIONS While packing up her New York City office at Sotheby’s headquarters, the longtime executive reflected back 40 years to the summer of 1975 when she

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SOTHEBY’S EXECUTIVE

Susan Alexander, executive vice president and worldwide head of human resources of Sotheby’s auction house, stands before the work of abstractionist Mark Bradford. The 130 by 196-inch piece titled “Potable Water” was executed in 2005 and is on display in Sotheby’s S | 2 Contemporary Gallery. Alexander, at right, poses in front of a road-race hybrid supercar parked in the Sotheby’s lobby. The 1998 McLaren F1 “The Road Going LM” chassis no. 073 was offered in RM Sotheby’s auction in Monterey, California, in August 2015, with an expected auction price of $12 million.

Alumni Spotlight

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LINDNER failed the final in her very first business course at the University of Cincinnati Carl H. Lindner College of Business. “It was the first time in my life that I had ever flunked anything,” she says. Alexander was on a full scholarship to the Lindner College of Business, where she was pursuing her master’s degree after graduating from Indiana

Reflections

of a 31-year career at Sotheby’s

University with a bachelor’s in violin and history. She came to UC that summer to volunteer at the university’s acclaimed College-Conservatory of Music (CCM) as a counselor for students participating in the Congress of Strings, the same program Alexander took part in as a teen. Thinking she would get a head start on her master’s degree, Alexander took a prerequisite accounting course and things didn’t exactly end well. The night before her final exam, she had to watch over one of her campers who had hit her head on a light fixture and been diagnosed with a concussion. “I had to stay up with her all night to make sure she didn’t go to sleep,” Alexander recalls. “The next morning, I literally fell asleep during my final exam. 18 18

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My professor woke me up at the end of the exam and I was only half done. It was a terrifying beginning to my business career.” Despite failing the final, young Alexander passed the class and the all-night bond she formed with the injured camper evolved into a lifelong friendship. “To this day I still like to remind her that she is responsible for the only ‘F’ I’ve ever gotten,” Alexander laughs. FORMULA FOR SUCCESS Looking out for others became a formula for success for Alexander, who spent 31 years at Sotheby’s leading HR teams in New York, Hong Kong and London. She never lost sight of the “human” element of human resources — even when she had to share difficult news with employees. “I think it is important to build

trust, and you do that by being a good listener and being authentic,” she advises. “Not by pretending to listen, but by really listening and trying to see the world from that person’s perspective.” Alexander’s approach to dealing with people grew out of her Midwestern upbringing, primarily in Richmond, Indiana. “It was a perfect ‘Leave it to Beaver’ kind of childhood,” she shares. “We all played together and everyone was in and out of each other’s homes. You walked in first and then announced yourself. It was a very close neighborhood.” Alexander excelled in public school and fell in love with music at age 10 when she began playing the family violin that had been passed down from her grandfather, a country fiddler in Poland. By the 10th grade, Alexander was already the concertmaster for her high school orchestra, a position

Alumni Spotlight

Susan Alexander playing with her string quartet; below Alexander poses with her twin boys at the annual Halloween party she began for the families of Sotheby’s employees.

normally reserved for seniors. She was subsequently named the concertmaster for the all-state orchestra. “Where other kids were athletes, I was a musician,” she says. “The orchestra became a model for my understanding of teamwork and leadership.”

At the end of the summer, Alexander and her fellow interns were asked to make presentations to the company’s executive team. One by one, the other interns spent a few minutes speaking about their summer experiences and then everyone clapped.

UC EXPERIENCE PAVES FUTURE Alexander always knew graduate school was in her future. UC was one of just a few schools that offered both an MBA and a degree in arts administration, so for Alexander, the choice to attend UC was a simple one. The experiences and connections she made at the UC Lindner College of Business ultimately set the stage for her career, especially one unforgettable interaction that was part of her summer internship at General Motors Delco Products division in Dayton, Ohio.

Then came Susan’s turn. With advanced approval of her supervisor, she brought her violin along. Alexander described and played two pieces of music. One was a Bach Fugue, a complex piece written in four voices as if they were having a conversation. The second, a Paganini Caprice, was far more showy and written to allow performers to show off their tricks and technical skills. She then explained that the two pieces of music exemplified what she had observed at GM. Some individuals worked seamlessly together in a collaborative fashion,

MUSIC AND BUSINESS UNITE

while others were all about ‘me’ and tone deaf to others around them. “I suggested that viewing the organization through the lens of a musician raised concerns as to whether GM was encouraging teamwork and innovation and the diversity of problem solving that would be critical to the company’s future success.” She thanked them for the experience, wrapped up her presentation and the entire room sat in silence. Not a single person clapped. “Finally, the controller stood up and said, ‘Wow, that was really interesting, and it took a lot of courage to share that message with us.’ No one else said anything. Everyone quietly filed out of the room like they were leaving a funeral.” Fellow interns told her that she had blown any chance of receiving a full-time job offer from GM, but FA L L 2 015 |

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On the job...

at Sotheby’s

Alexander soon learned that her presentation had made quite the impression. “Over the course of that week, every person who had been at the presentation called me and wanted to have a private conversation. They took me to lunch. They took me to breakfast. General Motors flew me to the corporate headquarters on its private jet to meet with corporate executives.” She would later share her GM story with a visiting speaker at UC, David Campbell, executive director of the Center for Creative Leadership. Campbell was so impressed by her that he invited Alexander to his summer fellow program. Alexander’s experiences at the program helped set her on a path of success and shaped her future career. BUSINESS CAREER TAKES OFF Alexander ultimately turned down multiple job offers from GM and chose instead to work for the head of corporate affairs at Federated Department Stores in Cincinnati. While there, Alexander gained invaluable real-world experience and advice, including a recommendation from her boss to change her first name to one that was more professional. Thus, Suzy became Susan. A few years later, Susan accepted a new position in the public sector and at age 25, she was named deputy director for a division within the city of Indianapolis, supervising 60 people and managing a $35 million budget. In 1980, Alexander relocated to Michigan and joined the Bendix Corporation, which at the time was the 80th largest company in the United States. A few years after she arrived at Bendix, the company was bought out. Having risen through the HR ranks, Alexander, only 29 years old, was promoted to the head of human resources for the corporate headquarters and charged with working out the terms for early retirements, transfers and layoffs for 750 of her colleagues. It was an incredibly difficult job, but she approached each employee with “dignity, respect and honesty,” Alexander recalls. “If it ever gets easy to fire someone, you are in the wrong job.”

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TOP LEFT: Susan Alexander in the Telepresence Room, where meetings are regularly conducted with Sotheby’s global human resources personnel and other senior management teams in Hong Kong and London. TOP: Sitting in the Bristol gallery during “The Warhol Salon,” a private sale exhibition of Andy Warhol’s works on paper from the 1950s to 1980s. BOTTOM: Standing amid the company’s retail wine store in the lobby of Sotheby’s headquarters, where some bottles sell for more than $400. FAR RIGHT: Behind the scenes of the company’s Contemporary Art Department.

Alumni Spotlight

“

I think it is important to build trust, and you do that by being a good listener and being authentic. Not by pretending to listen but by really listening and trying to see the world from that person’s perspective.” —Susan Alexander

WORLD’S BEST ART AND COLLECTIBLES EXPERTS Ironically, one of the corporate officers she let go called her nine months later to recommend her for a job at Sotheby’s, where she started in 1984 and became a senior vice president in just two years. With her business background, performance expertise and love of the arts, the job was an ideal fit, particularly given Sotheby’s constant need to attract and develop the world’s leading art experts. “We are a public company in a global business that moves very quickly,” Alexander says. “Our markets are all niche markets — everything from contemporary art to jewelry to Chinese works of art. We need specialists in all of those individual fields. Our brand stands for trust, integrity and expertise.” In her daily role, Alexander worked closely with four CEOs, the global senior executive team and the board of directors while advising her colleagues from around the world. She lights up when she says “I loved playing threedimensional chess and operating at the strategic, the operational and the tactical level in all time zones with different cultures.” “I was recognized as a creative problem solver who identified opportunities and connections that others did not see,” Alexander continues. Those skills were put to the test as Alexander managed through the most challenging period of her career. In early 2000, the Department of Justice began an investigation of the two leading auction houses. As a result, both the Chairman and CEO of Sotheby’s resigned and were ultimately found guilty of price fixing. Additionally, Sotheby’s had to pay hundreds of millions of dollars in fines. It was a devastating outcome with many legal, financial and organizational repercussions. This was a trying time for the company as a whole and especially for Alexander and her team as employee morale was significantly impacted, but through teamwork and perseverance, Sotheby’s and its employees survived and eventually thrived.

Throughout all of the ups and downs of her tenure at Sotheby’s, Alexander’s favorite aspect of the job was hiring and developing her colleagues. In a business known for its collections, she calls herself the “curator of people.” Looking out for all 1,600 Sotheby’s employees (in more than 40 countries around the world) took on a whole new dimension when Susan and her husband, Kurt (a biology teacher at a private school in Manhattan), had twin sons — Matthew and Christian. Today their sons are 20 years old and in college, but back when she was balancing life as an international executive with two newborns, “it was totally nuts. It was like running a marathon every day.” EYE ON RETIREMENT Among the sacrifices Alexander made was giving up playing the violin in a string quartet with other professional musicians. As she moves into retirement, Alexander looks forward to playing again, travelling, mentoring young people and working on projects that focus on organizational effectiveness. She also plans to continue serving on the boards of the Greater YMCA of New York and the Greenwich Public Library. LIFE OF THE PARTY After a career that spanned more than three decades at Sotheby’s, Alexander is sure to remain one of the most interesting people at parties. Afterall, Sotheby’s has been selling the world’s finest things and most intriguing items since 1744 and Alexander often had insider access to them. Throughout her tenure, she had the unique opportunity to see iconic works of art such as Munch’s ‘The Scream’ and historical documents like the Magna Carta, the Declaration of Independence and successive drafts of the ‘I Have A Dream’ speech of Dr. Martin Luther King, Jr. However, in Alexander’s mind, nothing topped the time she was able to take her 10-year-old nephew to a secret warehouse to privately inspect Sue, the largest and most complete Tyrannosaurus specimen ever discovered. “He got to hold the razor-sharp teeth and bones,” she says. “Those experiences are priceless.” John Bach is editor of the University of Cincinnati’s UC Magazine. FA L L 2 015 |

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FRESH FACTS

600 annual number of students enrolled in the Freshman Experience

Faculty Spotlight

29 major companies partner with the Lindner freshman class

SWOT business acronym: strengths, weaknesses, opportunities & threats

t s y l a t ca Catalin Macarie transforms incoming students into young professionals in just two semesters as the Director of Freshman Experience. BY PAIGE E. MALOTT

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Freshmen work face-to-face with corporate executives to prepare their SWOT analysis

In a heated debate, the CFO of Cincinnati Bell challenged students about their SWOT conclusions. Turns out, the students made valid points

Faculty Spotlight Professor Catalin Macarie, Director of Freshman Experience, with his students presenting a skit about Enterprise Rent-A-Car.

“I DO NOT TEACH; I TELL STORIES.” “Who are you in the big picture? Where do you fit in?” asks Professor Catalin Macarie, known warmly around Lindner by his nickname: Cat. His questions resonate with the 600 Lindner freshmen embarking on their journey through business school, be their major finance, marketing, or undecided. The objective: provide students insight on how companies operate through hands-on experience. The freshmen then evaluate their interests and committment to a major that best fits their skills. “What we’re trying to avoid is a student spending four years in college, then going into the workplace and hating what they’re doing. The Freshman Year Experience gives them a strong understanding as early as possible,” Macarie says. FRESHMAN YEAR EXPERIENCE

During their freshman year, students are divided into groups. Each group is then partenered with one of 29 companies, ranging from Fortune 500 leaders including Kroger and Macy’s to hometown heroes such as the Cincinnati Reds, Skyline Chili and Cincinnati Bell. In their first semester, students perform a SWOT analysis working alongside corporate leadership to identify strengths, weaknesses, opportunities, and threats within the business model. Freshmen learn essential communication skills while interacting with the executive teams and gain an understanding of career paths through exposure to the business world.

Meanwhile, companies receive an unbiased outline of what’s working well and what can be improved upon as concluded in the analysis. “At the end of the day, every company has the same approach to running, be it a Fortune 500 firm or a mom & pop shop. Team dynamics, leadership and department responsibilities exist in all companies. We’re showing students the importance of strong ethics, communication, and professionalism at both the individual and team levels,” explains Macarie. LIGHTS, CAMERA, CLASSROOM!

Upon completion of the strategic analysis, students develop a presentation to deliver the results. Creativity and imagination are encouraged, which has led Macarie’s classroom to transform into a Kroger grocery store, an IKEA showroom, a hospital operating table, and talk shows mimicing Ellen DeGeneres and Oprah. One of the most memorable, though, took classmates into the fast lane. Partnered with Enterprise Rent-ACar, Lindner students cruised in on a Power Wheels Jeep, a child-sized, battery-powered vehicle that zipped along decorated in Enterprise decals. At the end of the skit, Macarie was invited to take a ride. BRAGGING RIGHTS

Second semester, freshmen switch their focus to new venture creation and writing their first business plan.

Students begin with an idea and create a new company, product, or service from scratch. At the end of the year, many groups participate in a university-wide entrepreneurship competition, pitching and supporting their concept to a panel of start-up experts from the business community. The contest is open to all 32,000 UC undergraduates, but this year the grand prize was captured by one of Macarie’s teams. FROM ADJUNCT TO CATALYST

So, how did one educator go from part time to one of the most passionate positions at Lindner? Five years ago, Macarie began teaching at Lindner as an adjunct professor. He brings nearly 20 years of corporate experience to the classroom, having held positions in multiple corporate departments while working in the U.S., Asia and Europe. Macarie’s broad perspective, energy and expertise helps students evolve into young professionals. For some, that means switching from a parentsuggested accounting major to a personal interest in pursuing an industrial management degree. For others, it’s simply instilling good study habits in the transition from high school to university. Macarie muses, “For the first month, students call me every name in the dictionary, but I am not here to be liked now. I am here to be thanked five, 10 years from now, and some, for the rest of their lives.”

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Faculty

Faculty Research

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The UC Lindner College of Business’ marketing department is one of the country’s consumer research powerhouses. The research that Lindner faculty members undertake routinely affect the lives of both marketers and consumers.

Frank Kardes, the Donald E. Weston Professor of Marketing, identified as the premier consumer researcher in the world, is one of Lindner’s leading scholars. His work centers on the dilemmas that arise as consumers attempt to make informed purchase decisions without having access to “perfect” information. For example, one common conundrum that consumers often face is how to evaluate a product with a low price. Does that mean that the product is shoddy and of poor quality or does it, in fact, mean that the consumer is simply being offered a good value? As you might expect, the answer varies greatly depending on a variety of factors. One of those factors is the “missing” information that consumers “fill in” by themselves. Kardes’ research has shown that the missing information – and ultimately consumer purchasing decisions – can be susceptible to manipulation by marketers. Frank Kardes Kardes also delves into the matter of incomplete information when he examines how consumer purchasing decisions are affected by the omission of data. For example, a television commercial for a luxury automobile might tout a vehicle’s horsepower, styling, deluxe amenities and price. That means that information regarding the car’s safety and durability record has been “withheld” from the communication piece. Kardes’ work investigates what effect the supplied and omitted information has on a person’s purchasing decision. Kardes’ work is of value to marketers as they continually look to increase the effectiveness of their advertising copy and marketing materials. The research of Lindner Assistant Professor of Marketing Anthony Salerno will appear in two top journals. “Pride and Regulatory Behavior: The Influence of Appraisal Information and SelfRegulatory Goals.” This research, to be published in the October 2015 issue of the Journal of Consumer Anthony Salerno Research, looks at how pride influences people’s self-control. The researchers found that pride normally helps people exercise restraint. However, when people felt proud while thinking about their goals, people used the sense of accomplishment as an excuse to indulge. A second article, “Exploring the Differences between Conscious and Unconscious Goal Pursuit,” appears in the Journal of Marketing Research. The research examines how people’s choices pertaining to a goal vary based on whether they are aware or unaware of the goal. When people are aware of their goal (e.g., eat healthy), they usually pick the best option in a choice set (e.g., salad) but sometimes over think the decision and pick an option inconsistent with the goal (e.g., cake).

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James Kellaris, the James S. Womack/ Gemini Chair of Signage and Visual Marketing, is another high profile researcher at Lindner. Kellaris is a professional musician who focuses his research on the uses of music as a marketing tool, such as the sound logos or “sogos” used by companies ranging from James Kellaris Intel to McDonald’s to 20th Century Fox. Kellaris’ research regarding a song or tune that an individual can’t get out of his or her mind led him to coin the term “earworm,” which was recently added to the Merriam-Webster dictionary and is frequently cited in popular media outlets such as The Today Show, CNN Headline News, The New York Times and USA Today. Kellaris is currently studying animal vocalizations such as whale songs and bird calls to extract evolutionary lessons that can be applied by marketers searching for new ways to “signal” brand messages to consumers.

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Assistant Professor of Marketing Joshua Clarkson gained a lot of media attention (The Washington Post, Yahoo! News, Science Daily, NPR) with his research that investigated who exercises more self control: conservatives or liberals. According to the research published in Proceedings of the National Academy of Sciences, conservatives exercise more Joshua Clarkson restraint. Clarkson and his fellow researchers conducted three tests of more than 300 volunteers and found that people who self-identify as conservatives have more control regardless of other factors, such as gender, race or socioeconomic status. Political conservatives attribute their success more to hard work and perseverance rather than factors beyond their control, such as birth or rank in society. Contributing researchers include John R. Chambers, assistant professor of psychology, Saint Louis University; Edward R. Hirt, professor of psychology, Indiana University, Bloomington; Ashley S. Otto, Lindner doctoral candidate in marketing; Frank R. Kardes, professor of marketing at Lindner; and Christopher Leone, professor of psychology, University of North Florida. Lindner Assistant Professor of Marketing Ryan Rahinel explored the notion of whether a dreamy stateof-mind affected how people make product decisions. He found that price played a bigger role in purchase decision making when consumers were engaged and paying attention to their environment as opposed to Ryan Rahinel when their minds wandered. Rahinel and his co-author Rohini Ahluwalia, a professor of marketing at the University of Minnesota, conducted studies to measure the importance of price as a product attribute and discovered it became more important when consumers were more engaged with their environment. Engaged consumers also responded more to varied pricing levels but not other attributes. Rahinel says the results can be useful for marketers and consumers alike as prices communicated in promotional materials will be favored more while consumers are in “experiencing mode.” The research was published in the August 2015 issue of the Journal of Consumer Research.

Marketing department head Karen Machleit’s research focuses on the impact retail store environments have on the shopping experience. Retailers are Karen Machleit continually pushing to maximize the amount of merchandise they display in a specific location or aisle, but Machleit’s work warns that those efforts must be tempered as increased feelings of “crowding” can negatively impact shoppers by leading to stress which may negatively affect purchase behavior and intentions to return to the store. The notion of how crowded an individual feels varies greatly from person to person and even from environment to environment. However, Machleit’s three decades of research regarding retail atmospherics has illuminated several key factors that affect feelings of crowding as well as tactics that retailers can employ to mitigate those feelings. Machleit’s work also has relevance for online retailers. She and her co-authors wrote the premier research article on “online atmospherics,” in which they demonstrate that the layout and overall design of web retail environments have as strong an effect on consumer purchasing behavior as physical store environments do.

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Notable Faculty Research and Highlights Assistant Professor of Management Joanna Campbell was part of a team that researched the relationship between CEO greed and company performance. Campbell, along with University of Delaware lead researcher Katalin Takacs Haynes, and Michael Hitt and Matthew Josefy of Texas Joanna Campbell A&M University, found that although self-interest is a universal trait of CEOs, too much selfishness can harm company performance. In other words: CEO greed is bad for business. The team dug into data from annual reports to shed more light on the impact of a company’s leader on employees, business partners and investors. Their studies offer evidence that some leaders are insatiable when it comes to compensation, thus playing a role in how employees feel about their CEOs when there’s a huge difference between the pay at the top and the average worker. Generally, the researchers found that greed is worse among short-term leaders with weak boards. The good news is that strong corporate governance can rein in CEO greed.

Lindner Research Fellows The following Lindner faculty members have been awarded monetary support for their research efforts: Lenisa Chang, Economics: “The Spillover Effects of Immunizations” Roger Chiang, Operations, Business Analytics and Information Systems (OBAIS): “Text Analytics of Product Reviews to Automate Market Structure Analysis” Craig Froehle, OBAIS: “Social Media Behavior Using a Proprietary Dataset” Hui Guo, Finance: “Risk-Based Multi-Factor Model” Dong-Gil Ko, OBAIS: “Learning Healthcare System: Management of Co-Production Knowledge to Improve Healthcare” Michael Magazine, OBAIS: “Patient Flow in Proton Beam Therapy Center” Olivier Parent, Economics: “Intra-Household Interactions in Living and Care Arrangements” David Rogers, OBAIS: “Information Entropy as a Risk Measure for Portfolio Optimization” Yan Yu, OBAIS: “Data Privacy in Marketing”

Why pretend to like the boss? New research suggests that if you both admit to your feelings, you’ll perform better at work. Joel Koopman, assistant professor of management, was part of a team of researchers that examined whether differing relationship views between boss and worker affected work engagement or motivation. According to the study of 280 boss-employee relationships led by Fadel Matta, a doctoral candidate at Michigan State University, motivation suffered when an employee believed he or she had a good relationship Joel Koopman with the boss but the boss saw it differently. The same finding held true when the boss believed the relationship was good but the subordinate did not. The two were surveyed separately, meaning the boss did not necessarily know how the employee felt about him or her, and vice versa. Interestingly, employee motivation was higher — and the employee was more apt to go above and beyond his or her basic job duties — when the worker and supervisor saw eye-to-eye about the relationship, even when it was poor. The findings were published in the Academy of Management Journal.

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The research of Michael Cook, annual adjunct associate professor of marketing, was accepted for presentation at the annual conference of the Association of Collegiate Schools of Planning in October 2015. His work with the Survey Research Center at Rutgers, “Decomposing Visual Preference Surveys of Urban Designs Using Eye-Tracking,” reveals the characteristics people fixate on when viewing imagery. The data, useful to marketers and urban designers, can assist in identifying consumer preferences.

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Jane Sojka, professoreducator of marketing, and Elliott Manzon, assistant professoreducator of marketing, were both selected as finalists for the Society for Marketing Advances “Innovations in Teaching Competition.” Sojka will present her innovation “Closing the Gender Gap in Confidence” at the SMA Conference November 2015. Manzon will present a talk on Developing Student Creativity: The Kickstarter Marketing Project.” David Brasington, the James C. and Caroline Kautz Chair in Political Economy, Craig Froehle, operations, business analytics and information systems professor, and Joshua Beck, assistant professor of marketing, have been awarded UC funds in support of their research. Brasington will study the effect of taxes on home prices, Froehle will analyze SMA data and Beck will explore community sentiment and brand equity. Jane Sojka, professoreducator of marketing, received the Academy of Marketing Science’s 2015 Lamb-Hair-McDaniel Outstanding Marketing Teacher Award. She received the award for her teaching excellence and for providing a forum for colleagues to share their classroom successes.

In the News Local and national media outlets continually reach out to Lindner faculty to share their expertise on a variety of subjects. Recent highlights include: The earworm research (when a song gets stuck in one’s head) of James Kellaris, James S. Womack/ Gemini Chair of Signage and Visual Marketing, continues to be written about in media outlets around the world, including USA Today, The Huffington Post, and National Post. l UC Real Estate Cener Director Shaun Bond was quoted by The Cincinnati Enquirer on the home sales surge and featured on WKRC Channel 12 regarding Cincinnati’s growth in hotel development. l Drew Boyd commented on the effect of Procter & Gamble’s plans to slash its advertising budgets on local ad agencies in The Business Courier. l Karen Machleit, marketing professor and department chair, spoke to The Cincinnati Enquirer and USA Today regarding Procter & Gamble’s introduction of uniquely flavored toothpaste. l Julie Heath, director of the UC Economics Center, writes an ongoing financial literacy column in The Cincinnati Enquirer. l Chuck Matthews, professor of entrepreneurship and strategy, commented on the best and worst cities for hispanic entrepreneurs on Wallethub. Matthews also has an ongoing column on entrepreneurship in The Cincinnati Enquirer. l Jeff Camm, then director of the UC Center for Business Analytics, was quoted in the Chronicle for Higher Education on the explosive growth of Lindner’s graduate data analytics program. l Mike Fry, operations, business analytics and information systems professor and department chair, commented on a WCPO Channel 9 story on Kroger giving shelf space to a smaller unknown bottled water brand. l David Brasington, the James C. and Caroline Kautz Chair in Political Economy, was featured in WalletHub in an “ask the experts” piece about cities with the most and least diversified economies. l Michael Jones, assistant professor-educator of economics, spoke to WLWT Channel 5 regarding Ohio Governor John Kasich’s proposed tax changes and to The Cincinnati Enquirer regarding the economic impact of Cincinnati losing a Fortune 500 company in CVS’s $12.7 billion buyout of Omnicare. l

Jay Shan, assistant professor of operations, business analytics, and information systems, has been awarded a patent for Monitoring Enterprise Performance (MEP) based on his collaboration with the IBM Thomas J. Watson Research Center in Yorktown Heights, New York. Shan, along with a team of collaborators, started the MEP project when he was a research intern at IBM’s research facility in 2010. Jennifer Lewis, associate director of undergraduate programs at Lindner, Joshua Beck, assistant marketing professor and Chuck Matthews, professor of entrepreneurship and strategy, were awarded a new Faculty-Led Study Abroad Mentoring Grant to explore opportunities and plan for new study abroad travel experiences for UC students. Lewis traveled to Germany with experienced mentors Lee Armstrong, associate director of international programs at Lindner, and David Rapien, assistant professor-educator of operations, business analytics and information systems, who led a business course there in May 2015. Beck and Matthews explored Spain, Dubai and United Arab Emirates, in hopes of leading students there in the future.

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New Faculty, New Titles, New Roles ACCOUNTING Brian Goodson Assistant Professor of Accounting

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PhD: University of Mississippi Research: Dissertation “How Does the Audit Report’s Structure Affect Nonprofessional Investors’ Attention to Its Content?”

PhD: Purdue University Research: Dissertation “Voluntary Going Concern Disclosure and Bankruptcy Planning.”

Elizabeth Kohl Assistant Professor of Accounting PhD: University of Connecticut Research: Eisdorfer, A. “Corporate Sport Sponsorship and Stock Returns: Evidence from the NFL.” Forthcoming: The Critical Finance Review.

FINANCE Erik Boyle Assistant Professor of Accounting PhD: University of Utah Research: Dissertation “Examining the Impact of Industry Norms on Management Perceptions of Audit Quality Under Ambiguous Accounting Guidance.”

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Paul Ordyna Assistant Professor of Accounting

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Tong Yu Professor of Finance PhD: University of South Carolina Resarch: Chen, J., Yao, T., Zhang, J., 2014. “Learning and Incentives: A Study Based on Analyst Response to Pension Underfunding.” Journal of Banking and Finance.

Michael Erikson Assistant Professor of Finance PhD: Syracuse University Research: Ross, A. “Housing Vouchers and the Price of Rental Housing.” Forthcoming: American Economic Journal: Economic Policy.

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PROMOTIONS & NE W EDUC ATORS PROMOTIONS David Brasington - Professor of Economics Elaine Hollensbe - Professor of Management Suzanne Masterson - Professor of Management Uday Rao - Professor of Operations, Business Analytics & Information Systems Ric Sweeney - Associate Professor-Educator of Marketing

NEW EDUCATORS Mark Bell - Assistant Professor Educator of Accounting Raqule Crawley - Assistant Professor Educator of Accounting Gretchen Gogesch - Annual Adjunct Assistant Professor of Marketing Dianne Hardin - Annual Adjunct Assistant Professor of Marketing Elliott Manzon - Assistant Professor Educator of Marketing Jonathan Miles - Assistant Professor Educator of Management Melissa Newman - Assistant Professor Educator of Management Aaron Pennington - Assistant Professor Educator of Business Law Whitney Westrich - Assistant Professor Educator of Business Law

Management Professor Elaine Hollensbe

Lindner Honors Programs Name New Faculty Directors Two of Lindner’s business honors programs have new leadership. Professor Ruth Seiple will lead the Marvin P. Kolodzik Business Scholars (KBS) and Associate Professor Ric Sweeney will lead the Circle of Excellence program. “Each bring exceptional program director experience, industry and academic leadership, award-winning teaching and student service and deep commitment to business honors and our College,” says Lindner College of Business Dean David Szymanski. Seiple is the long-standing program director of Lindner’s Bachelor of Science in Industrial Management and Operations Management programs as well as a lauded advisor of the American Production and Inventory Control Society student organization. She is a repeat recipient of multiple Lindner teaching awards. In addition to working closely with employers and area high schools, Seiple has coled the Lindner Undergraduate Programs team, managed multiple study abroad programs, and is a long-standing KBS supporter. Sweeney is a highly-respected student advocate whose leadership has fueled the development of both individual students and Lindner as a whole. He has recently served as the undergraduate program director for marketing and acted as the faculty advisor of multiple student organizations, including the American Marketing Association student chapter and UC’s Student Government. Sweeney has received numerous teaching and student-service awards and is the chair of the international American Marketing Association.

Ruth Seiple

Ric Sweeney

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Faculty Snapshot

Teaching excellence plays a vital role at the Lindner College of Business. We and our students are extremely fortunate to have so many excellent instructors who are dedicated to making the classroom experience a phenomenal one. The Lindner Dean’s List of Teaching Excellence was created to recognize teaching faculty, staff and graduate students who were assessed by their students as providing a high-quality classroom experience. Individuals are recognized for receiving high scores on the Instructor Excellence measure in the student end-of-term course evaluations. Eligibility for the Dean’s List of Teaching Excellence honor includes a 7.0 or above on the Instructor Excellence rating, a 50% or greater participation rate and at least 10 or more responses to the evaluation. We are proud to announce that membership on the Dean’s List of Teaching Excellence has grown an unbelievable 200% in just four years. In fact, membership on the Dean’s List of Teaching Excellence surpassed the 75-member mark during both the fall 2014 and spring 2015 semesters.

Z In Memoriam Z It is with a heavy heart that we announce the recent passing of several beloved members of the Lindner College of Business family. They brought great joy to students, staff and faculty while teaching at Lindner. l Professor Emeritus Donald Wellington served as a faculty member in the economics department from 1967 until 2001. l Professor Emeritus John McKinney served as a faculty member in the information systems department for 30 years. l Professor Emeritus Gordon Skinner served as a faculty member in the economics department from 1953 until 1989. He also served as department head from 1963 until 1974. l Professor Emeritus John Curtiss served as a faculty member in the economics department from 1963 until 1989. He also served as undergraduate director for several years.

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Women Faculty on the Rise

Alum Takes on Role as Center Director

In the last three years, Lindner has added 32 faculty members to its ranks bringing its total faculty number to 79. Today, more than onequarter of the tenured and tenure-track faculty at Lindner are women. Those figures are up 11% compared to four years ago. “We’re not where we want to be or will be, but our gradual approach compares well with other business schools as we strive to continue our efforts in creating a more gender-diverse faculty,” Lindner Dean David Szymanski says.

Shannon Keesee has been named the new director of the Center for Professional Selling. Keesee began her career in sales and later earned her MBA at Lindner in 1996. She has been with the Center since its inception as a volunteer, mentor and supporter. Meanwhile, The Habegger Corporation renewed its Premier Partnership with the Sales Center to further support sales education.

Professor Marianne Lewis to Lead One of the World’s Top 50 Business Schools Marianne Lewis, associate dean of Undergraduate Programs at Lindner, was named the new Dean of Cass Business School at City University London, one of Europe’s top business schools. Lewis has been a professor of management at the UC Lindner College of Business since 1996 and has served as Marianne Lewis its associate dean for Undergraduate Programs for nearly a decade. She was recently named one of the nation’s Top 10 faculty members by Kappa Alpha Theta. Under her leadership, undergraduate student applications and student quality have grown significantly. Since 2010, the size of the Lindner incoming class has increased by 55%. In partnership with the undergraduate faculty and staff as well as Lindner’s external partners, Lewis has overseen the launch of many innovative programs, such as the Lindner Fast Track freshman experience, the Marvin P. Kolodzik business honors program and the school’s PACE curriculum, which focuses on the continual development of each individual student’s Professionalism, Academics, Character and Engagement (PACE).

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Faculty and Staff Awards

Lindner faculty and staff were recognized for teaching and service excellence at an awards ceremony in April 2015. Back row, left to right clockwise: Lee Armstrong, Karen Manning, Mehmet Saglam, Molly Rogers, Dean David Szymanski, Bridget Graber, Catalin Macarie and Jane Sojka. (Not pictured: Ruth Seiple)

Lindner College of Business faculty and staff members were recognized in April 2015 for their teaching and service excellence: l Lee Armstrong, associate director of International Business programs, received the Lindner Way Award. The award is given to a staff member who best exemplifies professionalism, collaboration and leadership. l Karen Manning, adjunct assistant professor of marketing, received the Outstanding Adjunct Faculty Award. l Mehmet Saglam, Johnson Investment Counsel Professor, assistant professor of finance, received the Daniel J. Westerbeck Junior Faculty Graduate Teaching Award. l Molly Rogers, associate professor-educator of accounting, received the Michael L. Dean Excellence in Classroom Education & Learning (EXCEL) Graduate Teaching Award. l Bridget Graber, assistant director of the UC Real Estate Center, received the Phyllis Trosper Service Excellence Award. l Catalin Macarie, assistant professor of marketing, received the Michael L. Dean Excellence in Classroom

Education & Learning (EXCEL) Undergraduate Teaching Award. l Jane Sojka, professor-educator and director of the Center for Professional Selling, received the Lindner Teaching Fellow Award. l Ruth Seiple, professor-educator of Industrial/ Operations Management, received the Harold J. Grilliot Award for Exemplary Service to Undergraduate Organizations. l Lindner also said farewell to the following retirees: Chris Allen, Arthur Beerman Professor of Marketing; Jeff Camm, professor and former head of the department of operations, business analytics and information systems, as well as former director of the UC Center for Business Analytics; Ginger Clark, adjunct associate professor of accounting; Constance Cooper, accounting professor; Ruth Edwards, business law professor; Ilse Hawkins, adjunct associate professor of business law; Jeri Ricketts, associate professor of accounting; and Wallace Wood, associate professor of accounting. FA L L 2 015 |

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LINDNER Career Services Expands

Co-op added to list of professional offerings

Career Services

It’s no secret

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that students who gain professional experience during college are more likely to land a job at graduation. At UC, 69% of the seniors who participated in a co-op or internship had a full-time job offer after graduation.

Meghan Cappel, BBA ’16, interned in account sales for Kellogg during the summer of 2015. The Carl H. Lindner Honors-PLUS scholar is majoring in marketing and minoring in business analytics.

One of the many reasons students attend the University of Cincinnati and the Lindner College of Business is for its world-renowned cooperative (co-op) education program. Building upon UC’s tremendous cooperative education foundation, co-op for business students is transitioning from UC’s Division of Professional Practice to Lindner Career Services. Beginning fall 2015, Lindner Career Services will manage all professional experiences (internships, co-ops, full-time and parttime opportunities) for Lindner students. Four new staff members, including an on-campus recruiting manager, have been hired to facilitate career exchanges between employers and Lindner students. The benefits of this move are plentiful as both employers and students now have a single point of contact for all hiring and employment issues. Lindner students can continue to earn up to two years of work experience prior to graduation and the co-op program still allows students to connect with prospective employers and easily transition into a career. Students seeking internships, co-ops, full-time or part-time employment should speak with their Lindner Career Services career coach. portfolio |

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Under Armour

Cincinnati Reds

These Lindner students were among the many who spent their summer gaining real-world experience: l Finance major Tariq AbuAli, BBA ’15, was a supply chain intern at Under Armour in Baltimore, Md. l Accounting major Jason Kohorst, BBA ’17, landed a co-op job with the hometown Cincinnati Reds l Business economics and marketing major Rosie Anja Macedo, BBA ’17, secured a digital media internship with Walt Disney Studios in Burbank, Calif.

Walt Disney Studios

Career Services

Meet

Online Job Portal Expands

The Lindner Career Coaches l

Kevin J. Hardy, director

Brooke Hiltz, associate director. Advises MBA and MS-Business Analytics students

Julianne Hensel, assistant director. Advises Operations Management, Industrial Management and Entrepreneurship students

l Angie Lucas, assistant director. Advises students in Information Systems and International Business

Amy Marcrum, assistant director. Advises students in Accounting, Tax, and Human Resources

Carly Trimboli, assistant director. Advises students in Marketing

l Andy Wellendorf, assistant director. Advises students in Marketing l Samantha Wicktora, assistant director. Advises students in Finance, Economics, Real Estate and Insurance & Risk Management majors l

Lisa Forbes, on-campus recruiting manager

Hiring a Lindner student is easy as 1-2-3

ireUC to Replace Recruit a ‘Cat HireUC is UC’s on-campus recruiting database and job posting site. It is the best place for companies to post co-ops, internships, part-time positions and fulltime opportunities. To post a position, simply visit www.HireUC.com. ASHTON ForBY moreJUDY information regarding hiring Lindner students, please contact Lindner Career Services OnCampus Recruiting Director Lisa Forbes at Lisa.Forbes@ uc.edu or 513-556-5586

When launched last year, Lindner Career Service’s online portal featured searchable profiles of graduate students in Lindner’s MBA, Master of Science in Business Analytics and Master of Science in Information Systems programs. The portal received high praise from employers and students alike, so beginning in fall 2015, profiles of all Lindner graduate students will be viewable. Additionally, undergraduate students in Lindner’s three business honors programs and its Business Fellows initiative will also have their online profiles included in the database. To view the new online search portal, please visit business.uc.edu/career

Lindner Career Services is now your one-stop shop to hire students for co-ops, internships, part-time and full-time positions

UC’s fall Career Fair 2015 will be Sept. 16 and 17. Register at uc.edu/careerfair

The Lindner MBA is rated one of the Top 10 public programs in the U.S. by the country’s top recruiters

More than 170 employers participated in UC’s Career Fair and more than 1,200 Lindner students engaged with recruiters

Follow Lindner Career Services on Twitter:

@HireLindner business.uc.edu/career

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MBA Spotlight

Natalie Bullock visits the Old Bridge in Mostar, Bosnia. It was named one of the 20 most beautiful bridges in the world and one of the most exemplary pieces of Islamic architecture in the Balkans.

MEET

NATALIE BULLOCK Sheâ&#x20AC;&#x2122;s lived on four continents, traveled to 50 countries and chose the Lindner College of Business to pursue her MBA in Entrepreneurship.

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Diversity MBA Spotlight

Fresh off the tarmac from visiting her 50th country (a trip to India for a UC Forward course on social justice and human trafficking), we caught up with Lindner’s 2015 Outstanding MBA Student, Natalie Bullock, to learn about her passion for entrepreneurship and world travel. Tell us about a favorite country that you’ve visited. NB: Besides the places I have lived, my top five are Cuba, Egypt, Scotland, Argentina and Thailand. If I had to choose just one, though, it would be Turkey. The colors and Mediterranean coastline are straight off the cover of a National Geographic magazine, and the people will make you feel like you have always been part of their family. Istanbul has a fantastic public transportation system and its central location makes it easy to travel to Europe, Africa, and Asia. Combined with remote Greek ruins, lavish palaces, vibrant marketplaces, and some of the world’s best food, Turkey is wanderlust gold. What led you to these travel opportunities? NB: I fell in love with international living when my family lived in Germany for two years while I was in high school. We traveled to 25 European countries together, and I’ve never been the same! I received my undergraduate degree in teaching English as a second language, and after working in Virginia public schools for one year, I moved to Caracas, Venezuela, to teach with the Network of International Christian Schools. Four years later, I moved to Accra, Ghana, in West Africa. During this period, I did the bulk of my solo traveling around South America, the Middle East, and Africa. I like to live life to the fullest, so every chance I had, I was off to a new country. Being an international traveler, you had many options in selecting a university for your MBA. Why Lindner? NB: Frankly, because it was fast and relatively inexpensive. I didn’t want to stay in The States for very long, and

Lindner has a nationally-respected MBA program that would prepare me and give me a good return for my money. What led you to pursue an MBA specializing in Entrepreneurship?

NB: I have always been a leader who is independent and adventurous, so entrepreneurship fit well with my personality. Having lived in Venezuela and Ghana, I am focusing on how business can be used as a method of empowering leaders in developing countries. In Ghana, I became friends with a jewelry maker who learned the trade from his grandmother and now sells his own designs from a roadside stand. Each morning, I passed a woman who awoke at 4:00 am to make dough that she would fry into “Ghanaian donuts” and sell to people as they walked to work. I realized that I would love to help these people grow their businesses. I knew an MBA would give me an overview of business and that a focus on entrepreneurship would equip me to help self-starters move beyond subsistence living into a sustainable lifestyle. What do you aspire to do upon completion of your degree?

NB: I want to serve people in ways that will have an eternal impact such as establishing a combination home/ trade school in the Middle East for teen girls rescued from dangerous situations. The girls would operate a guesthouse for missionaries, attend trade school, and learn basic business principles while being encouraged to pursue other interests locally or online. Which was your most memorable MBA class?

NB: Corporate, Legal & Social Responsibility. I found the juncture of

law and business fascinating. The class opened my eyes to how a business impacts far more than just its immediate stakeholders and how a corporation can be used to benefit its local environment as well as its global environment. What have you learned about yourself since becoming a Lindner MBA student?

NB: As an English major, I’ve learned that accounting and finance are different things! (laughs) Business is like a game, and we are all jugglers living for that elusive moment when the economy, finances, data, human resources, operations and management are all perfectly synced for maximum output. Innovation is the key to growth and to be afraid of change is to be left behind. I’ve learned that having integrity sets you apart almost immediately. And contrary to what I used to believe, business is not boring! What advice would you give to others considering an MBA at Lindner?

NB: My MBA experience has been full of knowledgeable and accessible professors, the highest caliber students, relevant programs tailored to me, and a learning environment in which I am valued and challenged. It’s absolutely been one of the best decisions I have ever made.

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LINDNER MADE GADGETS DESIGNED AND MANUFACTURED ON CAMPUS

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Entrepreneurship

Lindner students are joining the Makers Revolution as they embark on a hands-on journey of creating and launching a new product including prototyping, Kickstarter fundraising, and retail-ready merchandising.

THE CLASS: NEW PRODUCT DEVELOPMENT Lindner’s New Product Development class has become a popular elective among UC juniors and seniors. In the course, Professor Elliott Manzon begins with students identifying opportunities in the market for products and learning techniques for creating new ideas. Next, the group conducts consumer research to get feedback, selects a target audience, and creates a sales plan to introduce the product to their customers. Computer Aided Drafting (CAD) software is utilized to model and print prototypes. At the end of the term, the students create print and video advertisements and use them to launch an online crowdfunding campaign on Kickstarter.

OUTSTANDING INNOVATORS Last spring, a team of Manzon’s students created a travel mug that functions as a pour-over coffee brewing system (Kaféo) and entered it in the universitywide Innovation Quest Elevator Pitch competition. Out of 140 participants, they placed second and won $500 for their design. Other Lindner Maker inventions include a grocery bag carrying system, a window cleaning device and a popsicle stick holder for children. Students have also ventured into creating new mobile technology such as a combination cell phone case and earbud holder, a cell phone charger that doubles as a holder for the phone and a cell phone screen magnifier for visuallyimpaired consumers.

3D PRINT FABRICATION The pivitol game-changer was when Manzon’s class acquired a 3D printer. Students learn to design on TinkerCAD, an online drafting software, to manufacture prototypes of their concept. Employing the 3D printer in Lindner’s New Product Development Lab, the drafts are sent to print, which outputs in a plastic substance instead of ink. Manzon’s class uses PLA plastic, a biodegradable compound derived from plants. The plastic is shaped into thread-like layers, ultimately building a functional item. With the ability to fabricate objects as big as 8.5 inches3, the 3D printer can build a prototype in as little as one hour, depending on the object’s size. “The value of 3D printing is that it lets makers take concepts and turn them into functioning products. Once students have a tangible product, it’s much easier for them to create a high-quality marketing plan and apply marketing concepts,” Manzon says.

FUTURE MAKERS “Printing student designs is really what I look forward to the most, because with new products, it’s always exciting to see how they turn out since they are one of a kind,” explains Manzon. In the future, Manzon wants to introduce his students to non-profit organizations that are interested in creating moveable prosthetic limbs built from 3D prints. In the meantime, Manzon finds pleasure in simply inspiring his students to become Makers: “Many enter the New Product Development course having never built anything in their lives. I hope students leave the class feeling empowered that they can create new ideas and turn them into new products.” Plastic robot created with 3D printer. Opposite: Kaféo travel mug, cell phone screen magnifier, grocery bag carrier, and cell phone case with earbud wrap.

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Executive Summary

LINDNER

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QUESTIONS WITH SHASHANK SAXENA

Executive Summary is an inside perspective — both business and personal — from alumni, friends and supporters of the Carl H. Lindner College of Business and the University of Cincinnati. BY MATT CRONE, BBA ‘06

In the fall of 2006, Shashank Saxena began his journey to attain an MBA degree in the United States. He achieved his goal at UC’s Lindner College of Business and in less than a decade has taken the IT field by storm. It’s a warm day as I make my way to the Kroger Digital and eCommerce campus in Blue Ash, Ohio. Upon first glance, the building seems like any of the countless others in the surrounding office parks. Though, after checking in with security at the front desk, I quickly realize this is anything but a normal office. As I await my interview with the man in charge, the sound of pop music escapes through a doorway as casually-dressed employees re-enter after an outdoor “walking meeting.” I’m confused. This isn’t at all what I was expecting. What’s happening back there? It sounds like a party. Just as my curiosity is piqued, a quiet, reserved gentleman greets me with a smile and a handshake, then invites me back to the “party.”

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The man in charge is Shashank Saxena, a 2008 graduate of Lindner’s MBA and MS programs. Saxena’s interest in Information Technology began as he was a computer science undergraduate at Troy State University in Mumbai, India, and has grown throughout his career. As the Director of Digital and eCommerce Technologies at Kroger, he manages the web, mobile, tablet, eCommerce and platform development teams at Kroger Technology. As we walk through the building, Saxena explains the unique and fun office culture. He points out the open work area where employees manage all of Kroger’s web apps and websites from side-by-side desks with no cubical walls. Finally, we pass the stereo system projecting the afternoon entertainment and enter his office.

I sat down with Saxena and asked him a few questions for our Executive Summary. What made you choose the University of Cincinnati Lindner MBA program? SS: When I decided to pursue my MBA, I reviewed and researched multiple programs throughout the country. I was living and working in Los Angeles when I applied for admission. Much like every other applicant, I took into account multiple factors such as cost, duration, placement record, cohort experience and the ability to specialize in my selected field of study. I also looked at external factors such as location and cost of living. The one metric I really wanted to optimize on was value. The Lindner program offered me an opportunity to get an MBA as well as a Master of Science in Information Systems in just two years. The quality of the education was impressive and the cost reasonable.

Diversity Executive Summary

What impact has your Lindner education had on your career success? SS: I came to the UC MBA program straight out of college with a BS in computer science. I had the acumen for critical thinking, but lacked the business context and exposure. The Lindner MBA program had multiple courses that focused on case-based learning techniques and group discussions. The multiple reading assignments (generally “Harvard Business Review” cases) followed by classroom discussions helped me gain an understanding of the business world, diversity in perspective and application of other basic coursework. Today, I use all of these skills in my day-to-day role.

We want to make sure our program reflects current market realities and that our students graduate with the best experience possible. We aspire to have a “great” MBA program and the role of this advisory board is to take this program from “good” to “great.”

What transformative projects are you currently working on with Kroger? SS: My team continues to roll out feature enhancements for the Kroger mobile application. We recently hit the two billion digital coupons download milestone, and the growth rate and adoption continue to be both impressive and record breaking. We What are your thoughts on Lindner’s transformation in terms recently launched our Clicklist service of its growing enrollment and big in Cincinnati, in which customers can now order groceries online and pick national rankings jumps? them up via drive through in select SS: I am extremely proud of the stores. We plan on aggressively rolling leadership team at Lindner and UC out this feature in the future. We’ve overall. I believe the rankings are a also made pharmacy prescription reflection of the effort and hard work refills simpler by enabling customers the team has put in to improve the to complete their transactions online quality of the program and overall or through our mobile app. Kroger campus experience. shoppers can also order birthday You currently sit on the recentlycakes, party platters and holiday created Lindner MBA Advisory dinners online. This online service Board. What are your goals for is unprecedented during the holiday Lindner? season, and our customers seem to love the convenience. We believe this is just SS: Our goal as a volunteer board is to prepare talent for the real world. the beginning of our journey to engage customers digitally and offer them The business world is changing convenient ways of engaging with us. rapidly and we’re seeing a lot of vertical disruption in almost every From a technological standpoint industry. Given (in particular mobile), the nature of where do you see the this rapidly future of business? changing SS: The rise of mobility business and its growth in customer environment, adoption has drastically we want our changed the way we students to interact with customers. graduate with We can now connect with the skills customers in real time neccessary with complete location and to successfully contextual awareness. Today, based on maneuver within this climate.

the time of day, location and other profile-specific details, we can offer custom personalized offers, coupons and promotions that are relevant to each individual customer rather than just targeting a broader group or segment at large. It also impacts the go-to-market branding and marketing strategies for companies and brands. Customers are accessing more content than ever before due to constant connectivity. Please discuss your previous Citibank mobile banking projects and how you are applying that work at Kroger? SS: I was involved with multiple innovative projects during my tenure at Citi. I managed the mobile check deposit project, the rollout of mobile applications to 13 South American countries and the Google Wallet project, all within the 2009 to 2012 timeframe. At the time, they were all cutting-edge efforts for a bank because the financial services industry is traditionally mature on the digital adoption curve. Retail, however, has been dominated by either brick and mortar or eCommerce retailers. The amalgamation into omni-channel retail is an ongoing journey for most retailers. Hence, the concepts of customer engagement and interaction across channels are very portable from the financial services to the retail industry. How important is international experience in today’s business world? SS: It’s more critical today than it has ever been in the past. We live in a connected world and macroeconomic trends have a broader impact in today’s business environment. International experience also teaches individuals cultural tolerance and appreciation for diversity.

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Business Advisory Council

LINDNER

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B A C Leadership advice counsel

assistance

The Business Advisory Council provides advice, counsel and assistance to the leadership of the Carl H. Lindner College of Business. Composed of a cross-section of business leaders from the Cincinnati region and national business community, the Council helps the college leadership team implement its strategic plan.

John Berding, BBA ‘85 Early on, John Berding distinguished himself as a business leader. Before graduating summa cum laude as an accounting and finance double major from Lindner, Berding used his cooperative education assignments at American Financial Group (AFG) to launch a career that has spanned more than three decades at the Fortune 500 firm. Early in his career, after earning his MBA from the University of Chicago, Berding managed and traded AFG’s mortgage-backed securities portfolio. His analytical prowess earned him a promotion to chief investment officer of AFG’s largest portfolio by age 30. As he excelled in his work, Berding became part of the leadership team of American Money Management Corporation (AMM), the subsidiary which invests AFG’s entire investment portfolio. By age 48, he was named president of AMM and now manages a portfolio in excess of $35 billion. His investment successes have returned results that have been among the very best in the insurance industry. As a result, he was elected to AFG’s Board of Directors in 2012. As a member of the AFG Board, Berding works closely with AFG Co-CEOs Carl and Craig Lindner, and his influence touches the entire organization. His professional success, coupled with great integrity and leadership, earned Berding UC’s highest alumni honor — the William Howard Taft Medal for Notable Achievement. Colleagues are quick to praise Berding’s business acumen, character, values and ethics. His humble brand of leadership enables him to connect with people on a personal level. He exhibits unbounded intellectual curiosity and a passion for understanding and learning, which inspires and motivates those around him. Berding continues to stay connected with his alma maters. He endowed a scholarship fund in Lindner’s Carl H. Lindner Honors-PLUS program, thus paying

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John Berding, BBA ‘85, left, received UC’s highest honor — the William Howard Taft Medal for Notable Achievement from UC President Santa J. Ono at the Distinguished Alumni Celebration in April 2015.

tribute to both his alma mater and Carl H. Lindner Jr., the man who saw such potential in the young John Berding. He has also endowed a scholarship at the University of Chicago’s Booth School of Business. He currently serves on the Lindner College of Business Advisory Council, the UC Foundation Board, the Board of Trustees of St. Ursula Academy and the Board of Advisors of the Eli and Edythe Broad Museum of Art at Michigan State University. As the youngest of nine children, John developed a strong work ethic from his nurturing family. He and his wife Susan are proud parents of four daughters: Katie, Claire, Mary and Margaret.

Business Advisory Council

BAC Member Profiles

Howard Elliott Howard Elliott retired as the Director of Procter & Gamble’s Supplier Diversity Program and a leader in P&G’s AfricanAmerican ethnic marketing program. Today, he is the founder and President of Elliott Management Group LLC, a management consulting firm specializing in supplier diversity and economic inclusion. His business focus is in the healthcare industry, working with clients such as UC Health, Catholic Healthcare Partners and the Greater Cincinnati Health Council. As a champion of supplier diversity, he started the Tristate Healthcare Supplier Diversity Consortium, one of the few initiatives of its kind in the nation where a group of regional hospitals have committed to buy and track purchases from minority- and women-owned suppliers. Elliott is a native of San Francisco, California, and holds a bachelor’s degree in engineering from the University of California at Berkeley. He and his wife Mary have four children and two grandchildren.

Patty Ragio Patty Ragio, who spent 15 years working for the UC Foundation, including her final seven years as Senior Director of Development at Lindner, now spearheads Lindner’s corporate engagement. As Lindner continues to grow, the college aims to increase its involvement with the Cincinnati business community. Students benefit from the college’s business partnerships, experiential learning and career opportunities, and our business partners benefit from their association with Lindner faculty, students and organizations. To further expand the Engagement component of our PACE curriculum, Ragio will partner with Lindner’s Business Advisory Council, Career Services, Undergraduate and Graduate Programs teams, faculty members and the college’s leadership team to enhance and proliferate connections with the region’s top corporations, privately-held businesses and startup organizations. Patty Ragio, executive director of corporate engagement, can be reached at Patty.Ragio@uc.edu or 513-556-6585.

BUSINESS ADVISORY COUNCIL 2014-2015 MEMBERS Peter A. Alpaugh Chairman Cincinnati Equitable Life Insurance Co.

Timothy E. Johnson, PhD Chairman Johnson Investment Counsel, Inc.

Edward J. Babbitt Vice President and Senior Counsel Western & Southern Financial Group

Bill Keating Jr., Chair Partner Keating Muething Klekamp PLL

Walter W. Becky II Chairman Emeritus (Retired) Morton Salt Group John B. Berding President American Money Management Corporation Elroy E. Bourgraf Chairman Ferno Washington Inc. Robert R. Buck Chairman Beacon Roofing Supply, Inc. James E. Bushman Chairman, CEO and Director Cast-Fab Technologies, Inc. Kerry R. Byrne President Total Quality Logistics Phil D. Collins Managing Director Orchard Holdings Group, LLC Howard D. Elliott President Elliott Management Group Robert L. Fealy President and Chief Operating Officer (Retired) The Duchossois Group Timothy J. Fogarty Chief Executive Officer West Chester Protective Gear Michael L. Fordyce President and Chief Executive Officer Craig Hospital Jerry L. Fritz Co-Chairman Kent Precision Foods Group Gene A. Fugate Senior Lending Officer U.S. Bank John B. Goering Retired Paul D. Green Partner, Tax Services EY Arnold C. Hanish Eli Lilly and Company (Retired) Richard D. Hannan Mercury Instruments, Inc. (Retired) J. Phillip Holloman President and Chief Operating Officer Cintas Corporation Steven P. Hube Managing Director Barnes, Dennig & Company, LTD

Robert J. King Jr. Senior Advisor FNC Corporation Marvin P. Kolodzik Emerson Electric (Retired) Dean Kuroff Managing Director Accenture David M. Lance Restaurant Management, Inc. (Retired) Louis H. Lauch Jr. President KBM, Inc. and Moo Technologies LLC Jerry P. Leamon Deloitte (Retired) Craig S. Lewis Senior Vice President, Chief Marketing & Strategy Officer Assurex Health Michael R. Light Fidelity Investments (Retired) Kevin R. McDonnell President and CEO Skyline Chili Lynn Marmer Group Vice President The Kroger Company Thomas E. Mischell American Financial Group (Retired) Jerome P. Montopoli Andersen Worldwide (Retired) Rick Naber President LOTH, Inc. Troy Neat First Vice President Investments Merrill Lynch Jacqueline C. Neumann Deloitte & Touche LLP (Retired) Clarissa Niese Chief Marketing Officer Tire Discounters William C. Ogle Chief Executive Officer Koupon Media Terrance J. O’Hara Strategic Consultant Author, Speaker, Political Consultant Michael J. Paxton Founder and CEO MJP Growth Partners

Douglas W. Roeder Managing Director and Leader Financial Services Regulatory Practice PricewaterhouseCoopers LLP Wilbert F. Schwartz, CFA Consultant Kathleen M. Selker President and Chief Executive Officer northlich Tony L. Shipley Chairman Queen City Angels Gary F. Simmons President and Chief Executive Officer Gerber Childrenswear LLC Kenneth W. Stecher Chairman of the Board Cincinnati Financial Corporation Richard E. Thornburgh Vice Chairman Corsair Capital Steven J. Valerius President, Individual Division Ameritas Life Insurance Corp. Ellen G. van der Horst Former President and Chief Executive Officer Cincinnati USA Regional Chamber Warren Weber Executive Vice President and Market Manager, Corporate Banking PNC Financial Services Mark R. White Chief Operating Officer (Retired) SAP AG Steven A. Wilson VNU Advisory Services (Retired)

Ex Officio Members Vivek Choudhury, PhD Mike Fry, PhD Kevin Hardy Brian Hatch, PhD Trent Hershenson Ralph Katerberg, PhD Robert Larson, PhD Marianne Lewis, PhD Karen Machleit, PhD Adison Nelson Patty Ragio Stephen Rosfeld Scott Schuster Dean David Szymanski, PhD Jerry Von Deylen Nicholas Williams, PhD BJ Zirger, PhD

David C. Phillips Co-Founder Cincinnati Works

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LINDNER

Undergraduate Spotlight

Undergraduate Programs

Christina Beer

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Christina Beer, who accepted a position with General Electric Aviation, served as UC’s Student Body President and Homecoming Queen.

At the University of Cincinnati, Christina Beer is a stand out. Not only for her 6-foot stature, but also as one of the most recognizable faces among the more than 44,000 students who roam the urban campus. As she strolls across the commons on a sunny spring day, passing students eagerly wave and chirp their hellos. Beer, a senior in the Lindner College of Business, smiles and waves back like a homecoming queen aboard a giant float. Oh, wait, she was the homecoming queen and she has a long list of other accomplishments, too. Beer, an information systems and finance double major at Lindner, reigned over the UC student body as president in the 2014-2015 school year. She yearned to make a difference during her time at UC and she certainly did. She was the university’s first female student body president in more than 20 years and contributed to a number of high-profile initiatives such as safety, sexual assault prevention and awareness, off-campus housing and innovation. “I wanted to empower other people to be active and engaged with the community,” she says. In addition to serving as UC Student Body President, winning homecoming queen and being awarded the Outstanding Undergraduate in Information Systems honor at Lindner, Beer recalls other memories she’s not likely to forget: studying abroad in eight countries and gaining professional skills through her cooperative education (co-op) assignments. Beer’s freshman admittance into the highly competitive Lindner Honors-PLUS (LHP) program for outstanding academic achievers paved the way for a rich college experience.

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BY JUDY ASHTON

Through LHP and Serve Beyond Cincinnati, she enjoyed international opportunities that took her to study abroad in France, Germany, El Salvador, Guatemala, Peru, China, Singapore and Thailand. “It was a great experience, travelling the world and learning about business in other countries,” she says. “It allowed me to step outside of my comfort zone and experience life in a completely different way.” Beer took advantage of other campus opportunities as well. A key reason Beer opted to study business at Lindner was the opportunity to participate in UC’s nationallyranked co-op program. After two co-op rotations with General Electric Aviation, she landed a full-time position in the company’s Information Technology Leadership Program. During her four years on campus, Beer engaged with a number of student organizations that she said offered her “the opportunity to meet many new people and build connections with organizations and departments at UC and in the community.” Her campus involvement extended to Roar Tour Guides, Kappa Alpha Theta, Colleges Against Cancer, Sigma Phi Women’s Honorary, Honors Ambassadors and the University Honors Program. Beer was also a finalist for the C-Ring Award, one of the oldest and most prestigious awards given each spring to an outstanding senior woman. Upon graduation, Beer summed up her UC experience as a place of unlimited possibilities. She encourages newcomers to “try something new and take on a challenging opportunity.” She adds, “you have the ability to define your UC experience.”

Undergraduate Programs

Another

Record-Breaking Year in Undergraduate Programs For the third consecutive year, Lindner set an all-time record for the number and quality of applications received for its incoming freshman class. Applications for the fall 2015 freshman class increased by 5% over 2014, which was the previous high set in the 100+ year history of UC’s Lindner College of Business. More importantly, the number of Lindner freshman confirmations increased by 8% this year, leading to the largest and highest quality freshman class in more than 25 years.

Setting the Stage for Continued Success To maximize the success of our students, we continue to expand our innovative PACE curriculum, which focuses on the development of each individual student’s Professionalism, Academics, Character and Engagement (PACE). Professionalism: Given that cooperative education (co-op) and internship opportunities can be the start of successful professional careers, we’ve expanded both the personnel and resources of Lindner Career Services. The undergraduate career services staff is now specialized by major, providing corporate recruiters and business students with a single point of contact for co-op, internship, parttime and full-time openings. Academics: The launch of the Circle of Excellence, Lindner’s third business honors program, was a success. More than 20% of our incoming freshmen are now part of a business honors program, providing them with honors sections of classes, priority registration and exclusive experiential learning opportunities. Character: Lindner continues to be a leader in service, leadership and international experiences. Participation in study abroad programs grew by more than 30% this year. Lindner leads the University of Cincinnati in the number of study abroad programs offered and the number of study abroad student participants.

Engagement: Student organizations continue to shape and drive Lindner to even greater heights. TheLindner Ambassadors host the undergraduate program’s weekly information sessions and speak with prospective students on an ongoing basis, contributing to Lindner’s recordbreaking application and enrollment Lindner leads the way at UC in the number of study abroad opportunities. Lindner’s International Retailing class visited Milan, Italy, on a study abroad program coordinated by the MIP Politecnico di Milano School of Management. The group here is posed in front of the Milan Cathedral — the largest Gothic cathedral in the world. The group also visited the 2015 World Expo in Milan.

Key Statistics

Enrolled Confirmed Offers Applications

Fall Freshman Applications and Enrollments

618 652

553 602 1,613

647* 653 1,792

1,452 2,234 2013

numbers. The Lindner Student Association (LSA) routinely brings local executives to campus, providing students with unparalleled networking opportunities. The LSA also organizes and executes the UC Career Fair, which brought more companies to campus than ever before.

2,702

2014**

* Estimated enrollment **Admission criteria increased

2,844

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LINDNER

MBA

graduate Programs

Lindner MBA students were tasked by Kellogg to identify a new breakfast item for the Indian market. The team presented their recommendation to the Kellogg team in Mumbai. Students from left, clockwise are: Roger Crice, Leonard Scott, Michael Goedde, Natalie Bullock and Ariel Miller.

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BY MATT CRONE, BBA ‘06

MBA Students Make an Impact in India

MBA BOARD LOOKS TO EXPAND PROGRAM QUALITY

In the spring of 2015, Mike Ross, A&S ’99, MBA ’02, senior director of sales - Kroger Team at the Kellogg Company, brought an exclusive project to the Lindner College of Business. The Kellogg team in India was looking to identify a new “hot breakfast” item to bring to market. The project was tasked to a team of five MBA students that were enrolled in a Lindner study abroad course focused on doing business in India. The opportunity gave the students hands-on experience in the Indian market and a real-world application of the material they were covering in the classroom. Before travelling to India, the student team performed secondary research, identified potential products and conducted consumer surveys. In India, they met with members of Kellogg’s leadership team in Mumbai (including the Director of Marketing and Director of Consumer Insights) and received feedback on their ideas. Based on the feedback, the students focused on one of the product ideas and prepared a detailed marketing plan. “This was a great opportunity for Kellogg to partner with Lindner and the University of Cincinnati in a meaningful way,” Ross says. “The Kellogg’s marketing leaders in India thoroughly enjoyed the research, marketing plan and new product ideas presented by the students.” “The students represent Lindner’s ongoing efforts to diversify the MBA experience,” says Vivek Choudhury, associate dean for graduate programs at Lindner. “Experiential learning and firsthand industry training is what differentiates the Lindner MBA and attracts the best and brightest students to UC.”

The Lindner MBA program recently created a sevenmember Board of Advisors to assist in accelerating its growing national prominence in graduate studies. The Board will provide more focused industry insight and experiential learning opportunities for MBA students. “This is an active and committed Board” says Mike Paxton, Chair of the MBA Board of Advisors and sponsor, along with his wife, Sue, of the Paxton Fellows Scholarship program. “We are working closely with Professor Vivek Choudhury, Associate Dean for Graduate Programs, to find new ways to expand the initiatives that currently form the foundation of the Lindner MBA program.” The Advisory Board is made up of a diverse panel of both industry leaders and young professionals. The Board members charged with leading the Lindner MBA program into the future are:

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• Mike Paxton, BBA ’69, MBA, ’70 Chair, MJP Growth Advisors • Rick Findlay, BBA ’69, MBA ’70 Board Member, Corporation for Findlay Market • Samir Kulkarni, MS ’04 Vice President of Operations, Solica Construction • Dean Kuroff, BBA ’87, MBA ’94 Managing Director, Accenture • Jackie Neumann, BBA ’71, MBA ’75 Deloitte (retired) • Shashank Saxena, MBA ’08, MS ’08 Director of Digital and eCommerce Technology, Kroger • Tony Shipley, MBA ’75 Chairman, Queen City Angels

Graduate Programs

Continued

Rankings and Enrollment Successes in Graduate Programs For the sixth year in a row, Lindner graduate programs experienced a record number of applications and enrollments. Graduate enrollments have increased by almost 85% over the past six years thanks to huge rankings jumps by the Lindner MBA programs and enrollment surges in Lindner’s acclaimed Master of Science in Business Analytics and Master of Science in Information Systems programs.

New Programs and Study Abroad Option For the first time ever, the Lindner full-time MBA program is ranked among the nation’s Top 50 programs by Bloomberg Businessweek. Additionally, the Lindner part-time MBA program is ranked among the Top 50 programs in the country by U.S. News and World Report. Thanks to those honors, UC is now the only university in the region with both a full-time and part-time MBA program ranked among the Top 50 programs in the United States. To ensure the Lindner MBA programs continue building on their current momentum, a new Lindner MBA Advisory Board has been created. This new group of esteemed business professionals is focused on identifying new ways to expand the experiential components of the Lindner MBA program, such as client-facing capstone projects and an industry-specific mentoring program for students. New Programs

The Master of Science in Finance program has incorporated the CFP® (Certified Financial Planner) curriculum. Students can now prepare to take the CFP® exam by including those courses in their program of study. Lindner also recently launched a new graduate study abroad program to India. In March, MBA and MS

In fall 2015, the Master of Arts in Human Resources will move from the UC McMicken College of Arts & Sciences to the Lindner College of Business. The program curriculum has been revamped to include more business courses in finance, accounting, strategy, and marketing. In conjunction with the new degree program, the Graduate Certificate in Human Resources will also move to the college.

Key Statistics

The Lindner College of Business celebrated earning the biggest MBA rankings jump in the nation in U.S. News & World Report on the Fountain Square ice rink in downtown Cincinnati. Soon thereafter, Bloomberg Businessweek ranked the Lindner MBA one of the nation’s Top 50 programs.

Graduate Applications 2,303 1,908

Academic Years 2011-2015

1,248

11-12

students travelled to New Delhi and Mumbai while making corporate visits to leading companies such as Unilever, Procter & Gamble, Kellogg, TCS, Reliance, E-Value Serve, and ConAgra. During the program, some students worked on a project for Kellogg researching and recommending a new hot breakfast item for the Indian market.

Graduate applications have increased by 85% over the last four years.

1,412

12-13

13-14

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LINDNER

Online Programs

Lindner Online Programs Recognized Nationally

Lindner’s Master of Science in Taxation program is ranked No. 1 in the nation among the country’s online graduate public tax programs.

In the 2015 rankings of

online programs released by U.S. News & World Report, Lindner’s Master of Science in Taxation (MS-Tax)and online MBA were each highly ranked. The Lindner online MBA, which launched in January 2014, was ranked No. 38 among the nation’s fully online programs and the MS-Tax program was ranked No. 1 among the country’s online graduate public Tax programs. U.S. News & World Report also ranked the Lindner online MBA No. 58 among the country’s Best Online MBA Programs for Veterans and the MS-Tax program No. 27 among the Best Online Graduate Business Program for Veterans. Both programs offer added flexibility and rely on the same experienced instructors that teach Lindner’s campus-based programs. Growing Enrollments Lindner Online programs have continued to grow in popularity as online enrollments grew by 29% this year. New online health care certificates and MBA specializations have proven

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attractive options for those interested in health care. The cross-disciplinary graduate programs provide faculty expertise from Lindner and UC’s College of Allied Health Sciences. Enrollments in Lindner’s collaborative online Master’s in Health Administration have more than doubled over the past four years and now include 175 students from 27 states. MOOC Makes History UC’s first Massive Open Online Course (MOOC) returns for a third appearance in fall 2016. “Innovation and Design Thinking,” which attracted more than 1,400 participants from more than 100

Key Statistics

countries in Fall 2014, is again co-led by Lindner and UC’s College of Engineering and Applied Science (CEAS). The course made history in 2013 with the largest enrollment of any UC campusbased or online class. UC pioneered the MOOC2Degree concept by offering college credit to those that successfully completed the sevenweek MOOC and subsequently enrolled in an MBA or CEAS graduate degree program. In support of Lindner’s growing online programs, new staff joined our ranks to enhance faculty delivery and teaching effectiveness. Faculty can now provide personalized video feedback, giving students faster and more detailed comments for greater depth of learning.

Online Graduate Program Enrollments 3,482 2,700

Total 2,036

Graduate

2,781

Undergraduate

1,291 258 228

1,033

214

2011

2012

1,684 1,201 835

2013

1,016

701

2014 2015

Online Learning & Development

Development

Foster, Support, Advance

The spirit of philanthropy continues to thrive at the Lindner College of Business. We owe a huge debt of gratitude to our incredible alumni, friends, faculty, staff, students, and corporate partners who collectively invested $8.6M this fiscal year in the college. Your investment truly made an impact in 2014-2015, allowing us to enhance the educational and professional experiences we offer our students as well as keeping Lindner thriving as a nationally-ranked business school. As we move forward together, Lindner has the opportunity to create a transformational learning environment with plans for a new facility. We’re going to revolutionize the student learning experience and strengthen our bonds with the community and corporate partners. Our new building will provide the region with a magnet of innovation and thought Steve Rosfeld leadership. Coupling the quality of our people and programs with an impactful new building, the Lindner College of Business will position itself as a preeminent leader in business education. We hope that you join us in this very important project, and we look forward to soon communicating more details. Why are we seeking to build a new home for the Lindner College of Business? To FOSTER a state-of-the-art and exceptional learning environment n To SUPPORT dramatic growth in enrollment and faculty expansion n To ADVANCE the college as a national leader n

Philanthropic Investment Highlights Jeff, BSCH ’87, MBA ’91, and Deanne Dornoff, BSCE ’86, MSCE ’88, designated Lindner as a beneficiary in their will to support the Ronald J. Dornoff Fellow of Teaching Excellence award in honor of Dornoff ’s father. l Lindner’s faculty and staff reached 96% participation in the 2015 Faculty/Staff Campaign. Drew Boyd, executive director of Lindner’s Master of Science in Marketing Program, has also pledged a leadership gift to the college. l

Advancing a “Spirit of Student Philanthropy” Along with our many alumni, faculty, staff and friends of the Lindner College of Business is a new wave of college investors: the students! We would like to share a few highlights of some of the transformative investments that our students have made to the college over the last year. l 62% of the Carl H. Lindner Honors-PLUS (LHP) Class of 2015 pledged to raise $48,000 over the next five years to support a future LHP student scholarship.

Kolodzik

l 91% of the Kolodzik Business Scholars (KBS) gave in support of the business scholars KBS Student Fund. Program founder and Lindner College of Business alumnus Marvin P. Kolodzik matched their raised funds and in total with the KBS students and another KBS Advisory Board member, more than $10,000 was raised during the campaign.

Transforming Lives l Lindner is thrilled to announce the continued Premier Partnership of the Center for Professional Selling with The Habegger Corporation. The Cincinnati-based wholesale distributor’s three-year partnership will continue its commitment to helping educate and train future sales leaders. l John Goering, BBA ’56, MBA ’60, HON ’05, challenged the Lindner College of Business Advisory Boards to collectively raise $100,000 in new commitments to scholarships by December 2014. By doing this, Goering committed an additional $100,000 to support students at Lindner. We are proud to announce our success in this initiative which raised over $200,000 in direct scholarship support.

M a ke a n I m p a c t For a complete listing of the Lindner College of Business Honor Roll of Donors, please visit business.uc.edu/alumni or uc.edu/give. To learn how you can make an impact at Lindner, please contact Steve Rosfeld, senior director of development, 513-556-5605 or Steve.Rosfeld@uc.edu

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It’s easy to see why the Master of Science in Business Analytics is one of the most competitive programs in the nation. Not only did I receive skills that are highly sought after in today’s market, but I felt welcome, and the professors genuinely cared about my personal progress. I can’t thank the Lindner College of Business enough for what this program has afforded me.

Anthony Igel Master of Science in Business Analytics, ‘15 Carl H. Lindner College of Business Data Analyst, Nielsen

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