August 2021 Playbook

august

PLAYBOOK for success

AUGUST 1-31

EXTRA 31% OFF NEW KITS see page 4 for details

SOAK UP EVERY LAST

second

Summer’s winding down, and it’s time to indulge in road trips, pool days and family adventures BOOK: Help Insiders throw a fun girls’ night (plus earn free products) before the school year begins SELL: Share the solutions in the Spring Catalog before it’s gone for good.

SPONSOR: With two ways to save on Enrollment Kits, now is the perfect time to help someone join Thirty-One. Check out the Your August Playbook page on TOT and your Marketing pages for assets and tools.

PAGE 3 | August At-A-Glance Calendar PAGE 4 | Sponsor: Pink Ticket & 31% Off Kits PAGE 5 | New Fall Enrollment Kits PAGE 6 | Share the Oppertunity PAGE 7 | Book PAGE 8 | Sell PAGE 9 | Conversation Starters for Your Connected

Contacts PAGE 10 | Connected Contacts Tracker PAGE 11 | Summer Solution Ideas Page 12 | Let's "P"arty PAGE 13 | Top 10 Styles PAGE 14 | Personalization PAGE 15 | Now What?

PAGE 16 | Learn More to Earn More PAGE 17 | How We’re Supporting You

Tip:

PAGE 18 | Consultant Perks & Opportunities

For important business-related communication, go to TOT > Notifications > Announcements

PAGE 19 | Goal Setting Worksheet

For current shipping and inventory updates, go to TOT > Business Support > Business Update

PAGE 20 | Girls on the Run® PAGE 21 | Lead by Example PAGE 22 | Talking Thirty-One® Glossary

AUGUST 2021: PLAYBOOK FOR SUCCESS | 2

AUGUST AT-A-GLANCE

All times in Eastern Standard Time unless otherwise noted.

SUN

MON

1 August Insider Special Solution Bundles 31% off Kits Pink Ticket begins New Fall Enrollment Kits New Jumpstart products EMAIL Thirty-One Connection

TUE 2

WED 3

THU 4

THINK THIRTY-ONE OPPORTUNITY EVENT at 1:30p.m.

(Instagram)

5

6

7

12

13

14

IMPACT FOR ALL EVENT at 8 p.m.

9

10

11

THINK THIRTY-ONE OPPORTUNITY EVENT at 8 p.m.

(Zoom)

PINK BUBBLE Weekly Pop In CONNECT TRAINING at 9p.m. (TOT)

15

16

17

18

23

24

PINK BUBBLE Weekly Pop In SEPTEMBER LEAD KICKOFF WEBINAR at noon (Zoom)

CONNECT TRAINING at 9p.m. (TOT)

19

THINK THIRTY-ONE OPPORTUNITY EVENT at 11:30 a.m.

(Facebook)

PINK BUBBLE Weekly Pop In

22

30

NOTHING HOLDING US BACK ROADSHOW Columbus, OH & Nashville, TN

HOW-TO GUIDE LIVE at 9 p.m. (TOT)

LEAD WEBINAR at noon (Zoom)

Halloween Collection launches

29

SAT

PINK BUBBLE Weekly Pop In

8

EMAIL Thirty-One Connection

FRI

25

20

THE PINK REVEAL First day to order bundles

26

THINK THIRTY-ONE OPPORTUNITY EVENT at 8 p.m.

(Zoom) HOW-TO GUIDE LIVE at 9 p.m. (TOT)

27

21

NOTHING HOLDING US BACK ROADSHOW Dallas, TX & Tampa, FL

28

THE PINK REVEAL Last day to order bundles

31 LAST DAY for all things August 31% off Kits Pink Ticket Redemption Spring Catalog Month ends for commisions

®

ROUND UP! FOR GIRLS ON THE RUN® At checkout, your Customers can Round Up! their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization!

curious

VALUE OF THE MONTH

Seek new opportunities and new ways to expand your mind.

Thirty-One’s 12 core values act as a guide for every decision we make, inspiring us to grow and make the greatest impact. Find all 12 values on TOT > Marketing > Spring Marketing Material> Core Values

AUGUST 2021: PLAYBOOK FOR SUCCESS | 3

TWO AMAZING WAYS TO SPONSOR SHARE YOUR PINK TICKET

PINK ticket congratulations You're about to start something BIG!

Did you register for IMPACT 2021? Then you have a Pink Ticket to share! This ticket lets one person of your choice get 40% off the price of ANY Enrollment Kit when they join Thirty-One from August 1-31.

Your unique Pink Ticket code is now visible on your TOT homepage. Learn more at TOT > Marketing > Pink Ticket TELL YOUR STORY Using these graphics to share how Thirty-One has impacted your life can help others visualize the possibilities of a Thirty-One business!

SHARE THE OPPORTUNITY “Hey, I wanted to let you know that this month, you can start your own fun business with Thirty-One for 40% off! I can only offer this special discount to one person, and you were the first friend I thought of. It would be so much fun having you on my team! What do you think?”

FRESH START FALL — EXTRA 31% OFF NEW KITS New season, new routines, new biz! Fall is the perfect time for a personal reset. New Consultants who join Thirty-One this August will get 31% off NEW Fall Kits!

Help a few friends start their new biz with extra confidence (yep, the new fall products really are that good) and start the new season with some extra cash, friends, flexibility and fun.

SPREAD THE WORD Use these graphics to generate buzz and spread the word! Find more at TOT > Marketing > Fresh Start Fall

SHARE THE OPPORTUNITY “Hey there, I wanted to let you know that this month, you can start your own fun business with Thirty-One for 31% off!

Fall is the perfect time for a personal reset, and it's also a great time to earn a little extra cash for back to school and the holidays. Plus you'll be able to join with tons of new fall products at a huge discount! How does that sound?”

*Exclusions apply – See page 23 for details.

AUGUST 2021: PLAYBOOK FOR SUCCESS | 4

FRESH FALL KITS New Consultants who join in August can choose from three Enrollment Kits full of brand-new fall products!

Plus, they can pick their prints and personalization so they can wear and share what they LOVE.

WHO TO CONNECT WITH • Insiders • Customers • Party guests • Friends • Neighbors • Co-workers • Groups you belong to (church, PTA, book club, etc.)

• Relatives • Facebook friends • Kids’ friends’ moms

Ultimate #goalgetter Kit $179/$239 | $766/$1,008 value

• Places you visit (salon, gym, etc.)

• Teachers

Since the Spring Collection will be available until August 31, New Consultants can use the Spring Catalog, graphics and photos on TOT to start sharing their business right away!

Find these tools at TOT > Marketing > Spring Marketing Material

Signature Fan Faves Kit $99/$129 | $434/$572 value

Basic Bestsellers Kit $59/$79 | $264/$352 value BOOK *Exclusions apply – See page 23 for details.

SELL

SPONSOR AUGUST 2021: PLAYBOOK FOR SUCCESS | 5

SHARE THE OPPORTUNITY Use these tools, programs and events to pursue leads and sponsor new team members!

TRAC CONTACT

KER

in their need Thirty-One lead to to those who n that can Reach out conversatio the contacts at Thirty-One. start a meaningful up with your business and follow doing and keep track help you grow ask how they are Contacts will help you Say hello, Connected document that’s everyone!or Consultant. This DATE lives. Yes, Insider FOLLOW-UP a new Customer, Use it daily!

NOTES you’re making.

MONTHLY

CONNECTED

y/Product

NAME DATE

ultant Opportunit Host a Party/Cons Referral Purchase/

CONNECTED CONTACTS TRACKER

cheat sheet

OPPORTUN

ITY CONV

ERSATION

to face. call or face or a screenshot on a video Take a picture over the phone, have it handy! conversations! conversation that you always your opportunity wallet so hand during into your sheet on of it to tuck this cheat Tip: Keep page, or make a copy of this

Hold this

BUILD THE

step

1

Goal: Get How: Ask

RELATIO

to know her, questions

HELP HER

step

Keep track of leads so you’ll always know who to reach out to or follow up with. Find the tracker on pg. 10 or at TOT > Marketing > Spring Marketing Material

2

her family,

and listen

NSHIP

where she’s

from and

– this conversation

IMAGINE

what she

is all about

HER LIFE

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do most of

WITH THIRTY-O

the talking.

NE

business.

Thirty-One. with a Thirty-One Goal: likes about what she picture herself her vocalize • Help her that help questions • Ask her products. parties and Thirty-One How: she likes about business.

• Ask what about the interests her • Ask what

NS AND PROVIDE QUESTIO ANSWER questions or hesitations.

TION INFORMA

Goal: Address

step

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about.

How: to know more she’d like • Ask what not you! focus on her, • Keep the else?” wants to party. often she asking, "What • Keeping and when/how her schedule • Ask about

MENT SEEK COMMIT "What now?” question, Goal:

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Answer the

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the next steps.

Thirty-One, New great fit for using the she’d be a get started her know and how to be partying when she’ll to join: 1-2 days about If she's ready chat within a time to • Schedule How-To Guide. your website.

Consultant her kit through she may have. how to order questions • Explain response): is what other (“I don’t know” to think about she needs If she's hesitant and that all to not know know it’s okay • Let her so far. her. has heard what she • Don’t pressure other questions. likes about answer any what she with her to • Ask her follow up a time to • Schedule

How: Let

EARN WITH AMP JUMPSTART

OPPORTUNITY CONVERSATION CHEAT SHEET Build your relationship with potential new Consultants and help them make a decision about joining! Find it at TOT > Marketing > Spring Summer Sponsoring Tools

THINK THIRTY- ONE OPPORTUNITY EVENTS

New Consultants can earn up to 5 FREE products plus product credits in their first 90 days! Learn more and find shareable graphics at TOT > Programs & Events > All My Perks (AMP) > AMP Jumpstart

Invite your prospective new team members to learn more about Thirty-One at these quick, fun sessions.

• Monday, August 2 at 1:30 p.m. ET (Instagram) • Thursday, August 12 at 8 p.m. ET (Zoom) • Thursday, August 19 at 11:30 a.m. ET (Facebook) • Thursday, August 26 at 8 p.m. ET (Zoom) When you invite someone to a Zoom event, share the link to register. Find links at TOT > Programs & Events > Think ThirtyOne Opportunity Event

New fall Jumpstart poducts will be available starting August 1.

NOW WHAT If you registered for IMPACT, don’t lose your Pink Ticket by not using it! Who do you know that won’t want to miss out on this incredible opportunity? Add them to your list.

And even after you’ve shared the Pink Ticket, you can help even more people join the fun of Thirty-One with 31% off an Enrollment Kit. Who do you know who absolutely loves fall or who would be a blast to have on your team? Challenge yourself to hold five opportunity conversations this month. Start your list now!

BOOK *Exclusions apply – See page 23 for details.

SELL

SPONSOR AUGUST 2021: PLAYBOOK FOR SUCCESS | 6

BOOK AUGUST Help Insiders earn products from the Spring Catalog before it’s gone for good! Now is the perfect time for her to get her friends together for a summer sendoff, Thirty-One style.

TOP REASONS TO BE AN INSIDER!

SHARE THE SAVINGS “After hanging out with the kids all summer, you deserve a girls’ night! How does fun drinks and shopping sound? Your friends can treat themselves to something from our Spring Catalog (which goes away August 31!) and you could earn free and halfpriced products!”

1. Earn FREE and half-priced items 2. Last chance to access spring exclusives 3. The Insider Special includes NEW fall products 4. Relax and have fun with friends!

ONLY IN AUGUST Insiders with a $500+ party August 1-31 get 60% off the Fall is Calling Bundle, while supplies last.

Value: $90/$120 Your Insider pays: $36/$48 Bundles includes: • Casual Crossbody Tote (Choose from three print • Snap To It Pouch in Caramel Distressed Pebble options) • Free personalization on the Casual Crossbody Tote • Where To Wallet in Caramel Distressed Pebble

BOOK YOUR CALENDAR September Insider Special: Insiders with a $500+ party get 60% off the On-the-Go Bundle! Find details at TOT > Marketing > September > September Marketing Material

October Insider Special: Insiders with a $500+ party get 60% off one item of their choice! Find details at TOT > Marketing > October > October Marketing Material

NOW WHAT Fall is just around the corner, and it’s a great time for your past Insiders and current Customers to refresh their look and their homes with fresh new patterns. Who do you know that loves fall style? Add them to your list. Challenge yourself to come up with five people you can connect with to share the August Insider Special, which includes three new fall products! Start your list now.

BOOK *Exclusions apply – See page 23 for details.

SELL

SPONSOR AUGUST 2021: PLAYBOOK FOR SUCCESS | 7

SELL AUGUST LAST CHANCE! It’s the last month of the Spring Catalog! Help Customers treat themselves to favorites from this collection before it’s gone. Find the Catalog at TOT > Marketing > Spring Marketing Material

SHARE THE SAVINGS “Hey there! The last day to shop from our current Catalog is August 31, and I’d hate for you to miss out! Here’s a link to browse it. There are cute coolers, totes for every style, and lots of helpful products for back to school. What activities are you and your family up to this month?

I’d love to help you find the perfect products!”

YOUR SHOPPABLE DIGITAL CATALOG 1. Go to your personal MyThirtyOne website 2. Click “Trending Now” 3. Click "Spring Catalog" 4. Copy the URL and paste it in a text, message or social post to share with Customers!

Shoppers can flip through the pages and click on the picture of a product to shop it.

SAVE 50%

SOLUTION BUNDLES

Get 50% off one regular-priced item for every $50/$60 spent.

Only in August, while supplies last! Pair these exclusive Solution Bundles with our 50%-off special for the best deal. TOT > Marketing > Solution Bundles

Tip: Find product videos and photos on TOT > Marketing > August Marketing Material

HALLOWEEN COLLECTION Available August 16-October 31, this cute collection includes bestselling and NEW products perfect for spooky season.

Tip: Have you earned PEQA Product Credits? Use them to get styles from the Halloween Collection for free or at a discount!

NOW WHAT

Don’t let your Customers miss out on their favorite spring products. Ask yourself these questions to create a list of people you’ll reach out to: • Who wanted to make a purchase from the Spring Catalog but couldn’t?

• Who loves the spring products and didn’t get every print, or missed out on an item in their favorite print?

• Which spring/summer Insiders would love to add to their collection?

BOOK *Exclusions apply – See page 23 for details.

SELL

SPONSOR AUGUST 2021: PLAYBOOK FOR SUCCESS | 8

CONVERSATION STARTERS

FOR YOUR CONNECTED CONTACTS

When you make a meaningful connection and grow it into a relationship built on trust and authenticity, it becomes a natural transition to ask them to be an Insider, hear about the Thirty-One opportunity, or become a Customer. Use the sample transitions below as you book, sell, and sponsor in August!

START HERE

If she is interested in being an Insider: Get her booked by offering an in-person or virtual party option. Use the Insider Checklist to properly coach her for a successful party.

SAY “Hey Shannon, I just had to call you when I heard about our new Fall is Calling bundle available to our Insiders this month. I know how much you love fall, and you can get this exclusive bundle for 60% off when you have a party with just $500 in sales. Let’s get you booked!”

If she isn’t interested in being an Insider but loves the savings offered on the bundle, transition the conversation to the Pink Ticket.

SAY If she isn't interested in hearing more, transition the conversation to being a Customer.

SAY “Maybe right now isn’t a good time, and I understand that. It has to be right for you! I would still love to keep you as my Customer. This is the last month to shop our Spring Catalog. Why don’t I send you a link so you can take a look, and I’ll add you to my VIP page so you don’t miss out on all the new products coming this fall!”

*Exclusions apply – See page 23 for details.

“I completely understand. Life is so busy right now, which is why I love that I can work my Thirty-One business around my schedule! I have a special offer that I can only share with one person to get 40% off an Enrollment Kit this month. This is an incredible deal, and by starting your own side biz you could make extra cash for back to school and the holidays! How does that sound?”

If you didn’t attend Impact or already used your Pink Ticket, share the 31% off kits offer instead.

If she would like to learn more, share more about Thirty-One and get her enrolled.

JULY 2021: PLAYBOOK FOR SUCCESS | 9

MONTHLY CONNECTED CONTACTS TRACKER Connected Contacts help you grow your business at Thirty-One. Reach out to those who need Thirty-One in their lives. Yes, that’s everyone! Say hello, ask how they’re doing and start a meaningful conversation that can lead to a new Customer, Insider or Consultant. This document will help you keep track and follow up with the contacts you’re making. Use it daily!

DATE

NAME

NOTES

FOLLOW-UP DATE

Host a Party/Consultant Opportunity/Product Purchase/Referral

*Exclusions apply – See page 23 for details.

AUGUST 2021: PLAYBOOK FOR SUCCESS | 10

SUMMER SOLUTION IDEAS Families are squeezing in last-minute trips before school, and you can help them be organized and save on travel essentials!

SPEND $50/$60 GET ONE REGULAR-PRICED ITEM FOR 50% OFF!

ORGANIZED

TRAVEL

FAMILY

adventure

in style Buy:

vacay

• Hanging Traveler Case

• City Scene Bag

• All Packed® Mini Duffle

• Zipper Pouch

• Always On Key Chain

• Glamour Case

Get the Away for the Weekender for 50% off!

Get the Away for the Weekender for 50% off!

• Hanging Traveler Case

Buy:

Buy:

Get the Away for the Weekender and the Adjustable Sling Backpack for 50% off!

Find these graphics and more at TOT > Marketing > August Marketing Material

*Exclusions apply – See page 23 for details.

AUGUST 2021: PLAYBOOK FOR SUCCESS | 11

LET'S "P"ARTY PARTIES IN-PERSON

VIRTUAL

VIRTUAL PARTY GRAPHICS & VIDEOS

To keep your parties social while staying socially distanced, hold them outside in places that start with a “P” • Park

Party conveniently online!

Use our formula for virtual party success.

Find tons of images to use in your virtual parties at TOT > Marketing.

• Patio • Porch • Playground • Pool • Parking lot

• Lifestyle images 1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1,000+PV = Successful virtual party

VIRTUAL PARTY PLAYBOOK L PA RT Y VI RT UA playbook

Pull off a successful party, from Insider coaching to the live party to follow-up. Find it at TOT > Marketing > Virtual Party

• Product images • Seasonal graphics • Product videos Find additional graphics for your party on TOT > Marketing > Virtual Party

YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group.

1. Go to your personal MyThirtyOne website

MAKE YOUR VIRTUAL PARTY YOUR OWN IN SI DE R WAN TE D MUST LOVE

FREE STUFF

!

Start with the posts in the Virtual Party Playbook, then add your own twist!

2. Click “Trending Now” 3. Click "Spring Catalog" 4. Copy and paste the URL in your party group

• Tell short stories • Share a tip or “hack” • Talk about your favorite part of a product • Use your own photos, Home Office graphics & photos, videos and Facebook LIVE

NOW WHAT Who do you know that is ready to get out and about and mingle with their friends again? Add them to your list. Not ready to do in-person parties yet? Think of five people you can ask to help bring a summe party to life without leaving their home. Host a virtual party where everyone sits outside! Who are the five people you can ask today? Start your list now.

*Exclusions apply – See page 23 for details.

AUGUST 2021: PLAYBOOK FOR SUCCESS | 12

A

LITTLE HELPERS

A | Mini Zipper Pouch B | Zipper Pouch C | Littles Carry-All™ Caddy

OFFICE REFRESH

D

D | Fold N' File® E | Your Way® Cube

B

E

C Makes a great gift bag

Clear window

AUGUST

Personalize with your child’s name

TOP 10

styles

H

F

BACK TO SCHOOL

F | Thermal Tote G | Cinch Sac

DINING OUT(SIDE)

Top off your Large Utility Tote

H | Large Utility Tote I | Top-A-Tote® J | Picnic Thermal Tote

G

J I

All packed for gym class

*Exclusions apply – See page 23 for details.

Leak Lock® lining

AUGUST 2021: PLAYBOOK FOR SUCCESS | 13

AUGUST

POPS OF

personality

As Customers gear up for back to school, share these top personalization ideas for kiddos, teachers and parents!

1. Football 2. Art Supplies 3. All Caps Stamp 4. Background Inital 5. Apple For more personalization ideas, check out your Spring Catalog or go to TOT > Marketing > Spring Marketing Material > Spring Personalization

Football

All Caps Stamp

*Exclusions apply – See page 23 for details.

Art Supplies

Background Inital

Apple

AUGUST 2021: PLAYBOOK FOR SUCCESS | 14

NOW WHAT?

Put your knowledge into action! Here’s a handy recap of your next steps for the month. For every action you take or connection you make, be sure to add names to your Connected Contacts Tracker.

BOOK • Challenge yourself to come up with five people you can connect with to share the August Insider Special, which includes three new fall products!

SELL • Create a list of people to reach out to and share the Spring Catalog before it’s gone.

PARTY • If you’re ready to do in-person parties, create a list of people you could ask to host one.

• Not ready to do in-person parties yet? Create a list of five people you can ask to host a virtual party where everyone sits outside!

SPONSOR • If you attended IMPACT, share your Pink Ticket. If you don’t have a Pink Ticket don’t worry– anyone can get 31% off of a Kit this month!

• Create a list of people you could share the Pink Ticket or the 31% off kits offer with.

• Challenge yourself to hold five opportunity conversations this month.

TOP 3 TAKEAWAYS FOR AUGUST BOOK August Insider Special Insiders with a $500+ party get 60% off the Fall is Calling Bundle.

*Exclusions apply – See page 23 for details.

SELL Last Chance + New Arrivals Share the Spring Catalog before it’s gone + the Halloween Collection that launches August 16!

SPONSOR 2 Ways to Sponsor With the Pink Ticket or 31% off any Kit, it’s a great month to join Thirty-One.

AUGUST 2021: PLAYBOOK FOR SUCCESS | 15

LEARN MORE TO EARN MORE IMPACT FOR ALL If you couldn’t attend IMPACT, or if you attended and want a refresher, join us in the Pink Bubble on August 5 from 8-9:30 p.m. ET! We'll be showing highlights from the Fall Catalog, plus diving into the new products, prints and trends for the season. We’ll also set you up for sponsoring success with training to help you share the Pink Ticket and 31% off Enrollment Kits in August.

Learn more at TOT > Programs & Events > IMPACT for All

CONNECT TRAINING LET’S CONN

JOIN US

FOR

ECT!

T TRAINING CONNEC LIVE in the

Pink Bubble

Join us in the Pink Bubble on August 9 and 23 at 9 p.m. ET. We’ll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event. TOT > Programs & Events > Think Thirty-One Opportunity Event

on Monday

DRIVE TO DIRECTOR Take your business to the next level! Senior and Elite Consultants are invited to participate in the Drive to Director program.

Learn more at TOT > Programs & Events > Drive to Director

NEW TO THIRTY-ONE? ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started. Register at TOT > Programs & Events > How-To Guide LIVE • Thursday, August 12 at 9 p.m. ET • Thursday, August 26 at 9 p.m. ET COME LEARN WITH US! Our step-by-step online modules walk you through setting up your business and launching your first party successfully. Just go to the TOT homepage and click “Complete New Consultant Training.” Existing Consultants can access our training platform by going to TOT > Learn.

NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT > New Consultant Toolkit

*Exclusions apply – See page 23 for details.

AUGUST 2021: PLAYBOOK FOR SUCCESS | 16

HOW WE'RE SUPPORTING YOU Here is the marketing Home Office is doing on your behalf this month. Share these communications to spark conversations with Customers!

MY THIRTYONE WEBSITE

CUSTOMER EMAILS

In our virtual world, your personal website is your #1 business tool! On your website this month, we’ll be highlighting:

If you have a website subscription, we'll be sending these emails to your Customers:

On-the-Go Organization All Things School Halloween Collection Last Chance

• 8/3 – On the go Organization • 8/5 – Top Coolers • 8/10 – Ultimate Backpack Organization • 8/12 – Road Trip Organization

SIGN UP FOR A WEBSITE & EMAIL SUBSCRIPTION

What it is: Collect online orders and send professional marketing emails to Customers. Create shopping links that you can easily share in parties, on social and via text.

Why it’s great: Keep Customers updated on opportunities to book, shop and join, and lead them directly to your online store to browse at their convenience!

How to sign up: Find subscription details at TOT > Resource Library > Business Basics > Subscriptions

IDEAS WE LOVE BLOG • 8/1 – The best back-to-school prep Tip: Blogs are an easy way to show our products in action! To share with your Customers, simply copy and paste the website link into a text or message.

*Exclusions apply – See page 23 for details.

• 8/16 – Fall & Halloween Collection • 8/19 – On the go with the LUT • 8/24 – Fall Capsule & Last Call for Spring • 8/26 – Bestselling Styles of the Summer Find your Email Activity Report at TOT >Virtual Office > Reports > Email Activity Tip: Don’t assume Customers see their emails – reach out individually to let them know what great products and promotions are available this month.

SOCIAL MEDIA SPOTLIGHT: INSTAGRAM

Have you checked out our stories? We post fun polls, inspiration, and repost content from Consultants who are sharing their Thirty-One style on social! Be sure to tag us @thirtyone on your posts for a chance to be featured.

AUGUST 2021: PLAYBOOK FOR SUCCESS | 17

CONSULTANT PERKS & OPPORTUNITIES EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-One® sisters! Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022. For details, go to TOT > Programs & Events > Incentive Trip 2022 – Punta Cana!

PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress!

EARN NEW PRODUCTS FOR SPONSORING! When you sponsor a new Consultant who submits $1,000 in PV in their first 90 days, you’ll get $50 in credit to spend on products to grow your business! Learn more at TOT > Programs & Events > PEQA Product Credit CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office. Go to TOT > Reports > Balance. In the dropdown menu, select “PEQA Product Credit.”

Earn me!

ALL MY

PERKS

AMP JUMPSTART

ALL MY PERKS Find details on perks for new Consultants, all Consultants and Leaders at TOT > Programs & Events > All My Perks (AMP)

EARN FREE PRODUCTS WITH AMP JUMPSTART! New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days! Learn more at TOT > Programs & Events > All My Perks (AMP)

SUPPORT & TRAINING PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun, interactive place where you get to connect with other Consultants! Learn more about interesting business topics and see what others are saying in the comments. See you there!

LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training!

*Exclusions apply – See page 23 for details.

THE PINK REVEAL If you submitted $200, $500 or $1,000 in Personal Volume in July, you've qualified to receive a special discount on a bundle of new fall products! You can redeem your discount starting Aug.20 at 8 a.m. ET through Aug. 27.

For full details go to TOT> Programs & Events > Pink Reveal

AUGUST 2021: PLAYBOOK FOR SUCCESS | 18

WHERE DO

YOU

WANT TO BE AT

Our sales year started June 2021 and ends on May 31, 2022. Start setting goals NOW to earn your IMPACT ribbons!

MY WHY is: This is important to me because:

MAKE THE MOST OF 2021 PARTY GOAL: SALES GOAL: From August 1- December 31, I will earn $ in commission.

Tip: To calculate the PV you’ll need to reach your goal, multiply the number you wrote above by 4.

Ex. $1,000 commission x 4 = $4,000 PV

MONTHLY SALES GOAL:

To reach my goal, I need to hold parties by the end of the calendar year.

Aug.:

parties

Sept:.

parties

Oct.:

parties

Nov.:

parties

Dec.:

parties

To stay on track towards my goal, in August I will earn $ in commission.

PROMOTION GOAL:

By IMPACT 2022, I will promote to: (circle one)

SPONSORING GOAL: By the end of the calendar year, I will sponsor new Consultants.

Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director

*Exclusions apply – See page 23 for details.

AUGUST 2021: PLAYBOOK FOR SUCCESS | 19

GIRLS ON THE RUN

At Thirty-One, we believe confident girls grow up to become strong women. That’s why we’re partnering with Girls on the Run®, an organization dedicated to empowering girls and building confidence through physical activity and life skills learning.

GIRL POWER

®

Through Girls on the Run®, trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds.

THANK YOU Thanks to your generous donations at IMPACT registration, the Thirty-One Gives auction and the virtual 5K, we've raised over $70,000 to donate to Girls on the Run—that's incredible!

WHAT'S NEW If you weren't able to join us for Gives Tuesday on July 20, head to the Pink Bubble to check out what you missed!

You can also head to TOT to discover who is on our new Gives Care Council, who won the 2021 Heart of Her award, and other valuable info about Thirty-One Gives and Girls on the Run. Go to TOT > Programs & Events > Gives and TOT > Programs & Events > Gives Care Council

DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1, 2021 to February 28, 2022, Thirty-One is donating $0.31 to Girls on the Run.

ROUND UP!

FOR GIRLS ON THE RUN®

*Exclusions apply – See page 23 for details.

At checkout, your Customers can Round Up! their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization!

Learn more about Thirty-One Gives and our partnership at TOT > Programs & Events > Gives

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LEAD BY EXAMPLE DIRECTORS & ABOVE GATHER Leaders, by hosting a virtual monthly meeting with your team, you’ll build relationships, celebrate and reward your downline, and help them launch each month for a consistent business! Find the fun and easy Gather meeting template at TOT > Programs & Events > Gather

READY, SET, ROME! EXECUTIVE INCENTIVE TRIP Executive Directors, Senior Executive Directors and National Executive Directors! You have from March 1, 2021-Dec. 31, 2021 to meet two of the three following requirements to earn this incredible trip: • Qualify 12 PEQAs • Promote two Directors • Submit $550,000 in total organizational volume (PV + G0 + G1 + G2) We can't wait for this once in a lifetime trip, and we want you to join us! For details go to TOT > Programs & Events > Executive Incentive Trip

THINK ON IT As you think about how to support your team this month, ask yourself these questions: • What is one idea from IMPACT that you’re taking action on this month?

• What are your key actions to launch August to help your team book, sell and sponsor?

• How will you encourage your team to sponsor using the Pink Ticket and 31% off Enrollment Kits?

KEY DATES • 8/10 – LEAD Webinar at noon ET (Zoom) • 8/24 – September Kickoff LEAD Webinar at noon ET (Zoom) • Check out the calendar on pg. 3 for more important dates and times.

You can find the links to the Leadership Webinars: • on TOT under “Announcements” • on the calendar at TOT > Your Monthly Playbook • emailed to you

OPPORTUNITIES TO CELEBRATE YOUR TEAM • Earning access to The Pink Reveal • AMP Jumpstart (Earning products and product credits) • Earning Incentive Trip points • Earning for the Executive Incentive Trip • Earning PEQA Product Credits • Booking • Selling • Sponsoring • Promoting • AMP Leads (Leaders) • Personal Sales Bonus (Leaders)

*Exclusions apply – See page 23 for details.

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TALKING Thirty-One® ACTIVE CONSULTANT: A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior).

ALL MY PERKS (AMP): Our signature rewards program; includes AMP Jumpstart for New Consultants and AMP Leads for Leaders.

BOOKING: The act of scheduling a Thirty-One party.

CAREER PATH: The various rank titles a Consultant can hold within Thirty-One, each of which offers different perks. Consultants can promote to a higher title by meeting the requirements for that title. Advancement through the Career Path follows this order: Consultant, Senior Consultant, Elite Consultant, Director, Senior Director, Executive Director, Senior Executive Director, National Executive Director.

COMMISSION: You receive 25% commission on all Personal Volume you submit.

Commissions are paid out twice a month.

CONSULTANT: The first title in our Career Plan. Also used as a general term referring to the independent sales field as a whole, regardless of title.

CONSULTANT GUIDEBOOK: A detailed guidebook available on TOT, outlining additional information you might need during your Thirty-One journey.

CONSULTANT SUPPORT: The Home Office team that helps answer questions you have as you operate your Thirty-One business.

CORE VALUES: These 12 values, one for each month of the year, help guide ThirtyOne's decisions as well as how we live our lives.

January: Purposeful February: Passionate March: Respectful April: Accountable May: Courageous June: Flexible July: Fun-loving August: Curious September: Authentic October: Hard-working November: Thankful December: Gracious DOWNLINE: The Consultants who have signed up under you, plus any other Consultants who have signed up under them.

ENROLLMENT DATE: The date you submitted your online agreement, or the date your agreement was entered into the system if sent by mail or fax. Your enrollment date is used to define the earning period for various incentives.”

INSIDER COACHING: The act of working with an Insider before her party to create her guest list, send invitations, build her wish list and get her prepared for the party.

INSIDER REWARDS: Every Insider can earn amazing rewards like credit to use on products she’d like, plus half-price items and access to shop Insider Exclusives!

MTO: Abbreviation for Thirty-One's public website (mythirtyone.com & mythirtyone.ca), that links to your personal business. Customers can order online and your Insiders can invite guests to parties and accept online orders.

ORGANIZATIONAL VOLUME: Personal Volume + G0 Volume + G1 Volume + G2 Volume PERSONAL VOLUME (PV): The dollar value of the products sold by a Consultant, minus tax and shipping charges. Consultants don’t receive commissions on products purchased using Insider Rewards.

PEQA: A Consultant who you Personally Enrolled, is Qualified and is Active.

QUALIFIED CONSULTANT: An active Consultant who submits her first $1,000 in Personal Volume (PV).

QUALIFYING PARTY: A party with a minimum of $200 in sales.

SPONSOR: Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise).

THIRTY-ONE OPPORTUNITY: The opportunity we offer people to join our family as a Consultant and start their own business.

TOT: Refers to ThirtyOneToday.com. Designed exclusively for Consultants, this website is where you will find company updates, training, product information and much more to help you as you operate your ThirtyOne business.

UPLINE: The team of leaders you signed up under, starting with your Sponsor.

VIRTUAL OFFICE: This is the back office where you place orders, personalize your website, view information for downline Consultants, view commissions, set up party events, manage contacts and view account balances. Your Virtual Office is accessible by clicking on “Virtual Office” in the navigation on TOT. WHY: The reasons “why” you decided to become a Thirty-One Consultant.

INSIDER (AKA PARTY HOST): Someone who brings their friends together (either in person or online) to shop with you *Exclusions apply – See page 23 for details.

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THIRTY ONE GIFTS INC. INCOME DISCLOSURE STATEMENT – 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a Thirty-One Consultant. Your success with Thirty-One depends on several factors, such as time devoted to your business, tenure and hard work. Not everyone will achieve the represented level of income.

Such amounts are before expenses, if any. For more information about what you can expect as a Thirty-One Consultant, please read our Income Disclosure Statement posted on mythirtyone.com THIRTY-ONE GIFTS CANADA INC. STATEMENT OF TYPICAL PARTICIPANT’S EARNINGS – 2020 The primary source of income of a Typical Participant in the Compensation Plan (the “Plan”) of ThirtyOne Gifts Canada Inc. (“Thirty-One”) is from compensation on personal and downline sales of products and/or services. Personal earnings will vary. A Typical Participant in the Plan is defined as an Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (i.e. active in at least five of twelve months). A Typical Participant in the Plan earns between Cdn $98 and $1,000 annually. Please note that these earnings have been derived from the past earnings experiences of Thirty-One. This Statement of Typical Participant’s Earnings will be updated annually. For more information about what you can expect as a Thirty-One Consultant, please read our Statement of Typical Participant’s Earnings posted on mythirtyone.ca.

REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1, 2021 through August 31, 2021. With every qualifying purchase of $50 Customers receive 50% off the regular retail price of one item. Qualifying purchases do not include tax, shipping charges and the purchase price of the items discounted under this offer. Other restrictions may apply. This offer may not be combined with Insider Rewards, Gift Certificates, or other discounts or offers unless otherwise noted.

REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021. With every qualifying purchase of $60 Customers receive 50% off the regular retail price of one item. Qualifying purchases do not include tax, shipping charges and the purchase price of the items discounted under this offer. Other restrictions may apply. This offer may not be combined with Insider Rewards, Gift Certificates, or other discounts or offers unless otherwise noted.

INSIDER REWARDS/EXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more. Number of Insider Exclusives you can purchase and number of free and/or half-price items you can receive depends on your qualifying party total. Insiders with qualifying party totals above $1,000 earn $20 for each additional $100 in qualifying party sales. Insider Rewards may not be used to purchase half-price items. Qualifying party total excludes shipping, tax and Insider Rewards. Other exclusions may apply. Insiders with a qualifying party of $1000 or more can select two of the Insider Exclusive styles offered for free, selecting no more than one item per style. Free personalization is available on Insider Exclusives that can be personalized unless otherwise noted. Insider half-price items that can be personalized receive personalization for half-price. No substitutions. Items available while supplies last. Insiders pay shipping on discounted and free products. Free and discounted products may be subject to taxes. Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted. Offers and items subject to change.

AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant. Products available while supplies last. Thirty-One Gifts reserves the right to substitute products of equal or greater value. Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One. Consultants may be responsible for taxes on earned products. Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant, and the sponsored Consultant qualifies in the sponsoring Consultant’s Jumpstart period. Promotion product credit available to Consultants who sponsor two Consultants, and the sponsored Consultants qualify during the sponsoring Consultant’s Jumpstart period. Product credits expire 3 months after the date issued. Programs subject to change.

AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1, 2021 and August 31, 2021 may purchase the Fall is Calling Bundle at 60% off the regular retail price. Personalization of items in this Bundle is free. Qualifying party sales exclude tax, shipping and Insider Rewards. Other exclusions may apply. While supplies last. This offer may not be combined with Rewards for Everyone, Insider Exclusives or other offers or discounts unless otherwise noted. Offers and discounts subject to change.

SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1, 2021 and September 30, 2021 may purchase the O-the-Go Bundle at 60% off the regular retail price. Personalization on products that may be personalized is included at no cost. Qualifying party sales exclude tax, shipping and Insider Rewards. Other exclusions may apply. While supplies last. This offer may not be combined with Rewards for Everyone, Insider Exclusives or other offers or discounts unless otherwise noted. Offers and discounts subject to change.

OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1, 2021 and October 31, 2021 receive 60% off the retail price of one item. Personalization is not included in this discount. Qualifying party sales exclude tax, shipping and Insider Rewards. Other exclusions may apply. While supplies last. This offer may not be combined with Rewards for Everyone, Insider Exclusives or other offers or discounts unless otherwise noted. Offers and discounts subject to change.

SOLUTION BUNDLES Solution Bundles available through August 31, 2021 or while supplies last. Offer not available on previous purchases. Personalization shown is included in the bundle and may not be removed or changed. Prices do not reflect sales tax and shipping. Discounts and Insider Rewards applied to the full retail price. Returning one item in a bundle may result in a price adjustment reflecting the purchase of a single item. Other exclusions and limitations may apply.

ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable. Enrollment opportunities, including available Enrollment Kits, are subject to change based on season, available inventory and other considerations. Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints.

Consultants will also be charged a monthly subscription fee, currently $16.95 plus applicable tax, covering the cost of a personal website and branded emails sent to your Customers. Consultants may cancel their monthly website subscription at any time. Information about website subscriptions, including cancelation, is available to Consultants in the Consultant Guidebook. Purchase of an Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law. For more information go to the “Be A Consultant” page at mythirtyone.com. Pink Ticket discounts are applied to the full kit price. Offer available to IMPACT registrants only.

ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable. Enrollment Kits subject to change based on season, available inventory and other considerations. Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints. Consultants may choose to have a personal website and branded emails sent to their Customers, currently $16.95 plus applicable tax per month. Once subscribed, Consultants may cancel their monthly website subscription at any time. Information about website subscriptions, including cancelation, is available to Consultants in the Consultant Guidebook. For more information go to the “Be A Consultant” page at mythirtyone.ca. Pink Ticket discounts are applied to the full kit price. Offer available to IMPACT registrants only.

HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion. Thirty-One reserves the right to audit earners and to disqualify any participant due to violation of earning requirements, manipulation or mistake. Thirty-One reserves the right, in its sole discretion, to cancel the Incentive Trips or change the program rules at any time and for any reason. By participating in the Hard Rock Punta Cana and/or Executive Incentive Trip, participants agree to release and hold harmless Thirty-One Gifts LLC, its affiliates, owners, directors, officers, employees and agents from any and all liability for any damage, injury, or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip.

*Exclusions apply – See page 23 for details.

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