June 2021 Playbook by Lindsey Bullard

JUNE

PLAYBOOK for success

splash

INTO SUMMER!

PAGE 3 | June At-A-Glance Calendar

School’s out, sun’s out! Families are ready to dive into everything summer has to offer.

PAGE 4 | Conversation Starters for Your Connected Contacts

BOOK: Help your Insiders party outside and earn new summer styles for free. SELL: Share solutions for trips to the pool, beach, lake and splash pad. SPONSOR: Offer the chance to join Thirty-One and earn extra money for family activities with our fun, flexible opportunity. Check out the YOUR JUNE PLAYBOOK PAGE on TOT and your Marketing pages for assets and tools.

Tip: For important business-related communication, go to TOT > Notifications > Announcements For current shipping and inventory updates, go to TOT > Business Support > Business Update

JUNE 2021: PLAYBOOK FOR SUCCESS | 2

JUNE AT-A-GLANCE SUN

MON

TUE

WED

THU

June Insider Special Summer Collection launches Solution Bundles Share the Sunshine offer begins Wrap Yourself in Success Challenge continues PINK BUBBLE Tip Tuesday EMAIL Thirty-One Connection

FRI 3

LEADER FACEBOOK GROUPS Leader to Leader

SAT

Think Thirty-One Opportunity Event at 1:30 p.m. ET (Instagram)

Commission payout Drive to Director invites go out

PINK BUBBLE Connect Training at 9 p.m. ET

Think Thirty-One Opportunity Event at 8 p.m. ET (Zoom) Leadership Webinar at noon ET

PINK BUBBLE Work it Wednesday

PINK BUBBLE Connect Training at 9 p.m. ET

Father's Day

Executive Training

PINK BUBBLE Tip Tuesday EMAIL Thirty-One Connection

How-To Guide LIVE at 9 p.m. ET (Zoom)

LEADER FACEBOOK GROUPS Leader to Leader

July Kickoff Leadership Webinar at noon ET

PINK BUBBLE C's the Day training at 10 a.m. ET

Think Thirty-One Opportunity Event at 8 p.m. ET (Zoom) PINK BUBBLE Work it Wednesday

How-To Guide LIVE at 9 p.m. ET (Zoom)

Commission payout

30 LAST DAY FOR all things June Wrap Yourself in Success Challenge ends Month ends for commissions PINK BUBBLE Tip Tuesday

ROUND UP! FOR GIRLS ON THE RUN® At checkout, your Customers can Round Up! their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization!

flexible VALUE OF THE MONTH

Be accepting of change and be willing to embrace it at a moment’s notice. Thirty-One’s 12 core values act as a guide for every decision we make, inspiring us to grow and make the greatest impact. Find all 12 values on TOT > Marketing > Spring Marketing Material> Core Values

JUNE 2021: PLAYBOOK FOR SUCCESS | 3

CONVERSATION STARTERS

FOR YOUR CONNECTED CONTACTS

Have you ever asked someone to join Thirty-One, but they weren’t quite ready, so the conversation died out? Or maybe you aren’t sure how to bring the topic up? Follow this guide to chat your way to a new team member, a new booking or a new Customer! Tweak it to make the words authentic to you.

START HERE

If she isn’t interested in becoming a Consultant or learning more: Transition to booking her as an Insider.

SAY “Hi Amanda! Now that summer is finally here, it’s a great time to think about having fun and earning some extra money. Joining Thirty-One is a great way to do both! Would you like to learn a little more about it?”

If she is interested, say: “That’s great! I would love to invite you to a virtual event this month to get the scoop. Here are the event dates, which one works best for you?” [include dates for the Think Thirty-One Opportunity Events]

SAY “I completely understand. Just so you know, we have an exciting Insider Special happening this month that I think you’d love! We can get your friends together virtually or in your very own backyard. Which sounds better?”

If she is ready to book a party: Finish booking her and start coaching using the Insider Coaching Checklist.

SAY If she doesn’t want to book a party or learn about the Insider Rewards: Transition her to a Customer.

“I’d love to see what you think of our newest collection! Some of our bestsellers just launched in super fun summer prints, and we also have Solution Bundles that were curated by our designers. I’m going to send you some pictures of products I know you’ll love!”

Send some product images that would work well for her, close the sale, and follow up!

If she does not wish to place an order today: Invite her to join your Facebook VIP Group. This is a great way to keep her engaged with Thirty-One and connected to YOU!

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 4

MONTHLY CONNECTED CONTACTS TRACKER Connected Contacts help you grow your business at Thirty-One. Reach out to those who need Thirty-One in their lives. Yes, that’s everyone! Say hello, ask how they’re doing and start a meaningful conversation that can lead to a new Customer, Insider or Consultant. This document will help you keep track and follow up with the contacts you’re making. Use it daily! DATE

NAME

NOTES

FOLLOW-UP DATE

Host a Party/Consultant Opportunity/Product Purchase/Referral

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 5

BOOK JUNE Have your Customers seen the new Summer 2021 Collection? They can earn these styles and more for free by hosting a party this month!

TOP REASONS TO BE AN INSIDER! 1. Earn FREE and half-priced items

3. Unlock the monthly Insider Special

2. Access exclusive products

4. Relax and have fun with friends!

SHARE THE SAVINGS “Let me bring the party to you! Virtually, in the backyard, at the pool – you pick the spot and I’ll do the rest. I know your friends will love to see all the fun new prints in our Summer Collection, and you could earn free and exclusive products! What day would be best for you?”

ONLY IN JUNE Insiders who submit a $500+ party June 1-30 can get 60% off the Summer Adventures Bundle, while supplies last. Value: $98/$132

Your Insider pays: $39.20/$52.80

Bundle Includes • Large Utility Tote • Round About Cooler Tote • Clear Clip Pouch • Free personalization on all three products • Choose from four print options Perfect for camping and cookouts!

BOOK YOUR CALENDAR July Insider Special: Insiders with a $500+ party get one Online Extra for 70% off! Find details at TOT > Marketing > July > July Marketing Material August Insider Special: Insiders with a $500+ party get 60% off the Fall is Calling Bundle! Find details at TOT > Marketing > August > August Marketing Material

NOW WHAT When you offer someone the chance to be an Insider, you’re helping them stock up on summer essentials! Share the fun and perks of Thirty-One by booking one or more parties per week in June. List five people on your Connected Contacts Tracker who you can ask to party this month.

BOOK *Exclusions apply – See page 24 for details.

SELL

SPONSOR JUNE 2021: PLAYBOOK FOR SUCCESS | 6

SELL JUNE Families are kicking back and cooling off at the pool, beach and lake. Share product solutions to help them pack for fun in the sun!

YOUR SHOPPABLE DIGITAL CATALOG

SHARE THE SAVINGS “Hey there! Our Summer Collection just launched, and it’s full of super fun prints I think you’ll love. My kids are crazy about this one, it’s called Popsicle Party! You can get 50% off one regular-priced item of your choice for every $50/$60 you spend, so let me know which products catch your eye and we’ll get you the best deal!”

Did you know your Customers can shop directly from the Catalog online? It’s easy! 1. Go to your personal MyThirtyOne website 2. Click “Trending Now” 3. Click "Spring Catalog" or "Summer Guide"

SOLUTION BUNDLES

4. Copy the URL and paste it in a text, message or social post to share with Customers!

• Only in June, while supplies last. Pair Solution Bundles with our 50%-off special for the best deal.

Shoppers can flip through the pages and click on the picture of a product to shop it.

• TOT > Marketing > Solution Bundles

SAVE 50%

CANADIAN SOLUTION BUNDLES

Get 50% off one regular-priced item for every $50/$60 spent.

• Available through July 31 or while supplies last. These Solution Bundles are perfect for showing off your Canadian pride this summer - they even include a FREE Maple Leaf Icon–It™.

Tip: Find product videos and photos on TOT > Marketing > Spring Marketing Material

• TOT > Marketing > Canadian Solution Bundles

INSIDER COACHING YOUR KEY TO SUCCESS

SUMMER 2021 COLLECTION

1. Build your connection. Get to know her and what she wants out of her party.

• Her favorite products, now in new summer prints! Available June 1-July 31, this collection includes prints from the Summer Skies Collection. Find the full assortment in the Seasonal Guide!

2. Set her up for success. Explain the rewards, choose a party type and encourage her to invite guests. 3. Make her feel special. Celebrate her and ask how you can make her experience even better!

Tip: Have you earned PEQA Product Credits? Use them to get products from the Summer Collection for free or at a discount!

Dive deeper into these tips at TOT > Resource Library > Party Know-How > Prepping Your Party Partner…the Insider!

NOW WHAT Post photos of your fave summer products and Solution Bundles on social media. Follow up with past Customers – what do they need for upcoming trips, outdoor activities or around the house? Share product solutions that you’re passionate about, then close the sale! Add people who could use some new summer essentials to your Connected Contacts Tracker now.

BOOK *Exclusions apply – See page 24 for details.

SELL

SPONSOR JUNE 2021: PLAYBOOK FOR SUCCESS | 7

GIRLS ON THE RUN

At Thirty-One, we believe confident girls grow up to become strong women. That’s why we’re partnering with Girls on the Run®, an organization dedicated to empowering girls and building confidence through physical activity and life skills learning.

GIRL POWER

Through Girls on the Run®, trained coaches lead small teams through a research-based curriculum which helps girls in 3rd-8th grade develop essentials skills for navigating their worlds.

CELEBRATE IMPACT WITH A VIRTUAL 5K

HOW TO SHARE OUR PARTNERSHIP

Training now can help you prepare for our virtual 5K in July. Walk, run or do some other form of exercise that you enjoy. To make training more fun, try one of these challenges from Girls on the Run!

“If you’re partying in person, consider having an item such as a Rubie Mini or Littles Carry-AllTM Caddy with our Girls on the Run® logo or GRL PWR IconItTM at your checkout spot. This will remind you to ask and encourage guests to Round Up! their order!

1. As you move your body, think about all the things in your life for which you’re grateful. If you’re moving with someone, take turns listing these things as you reach different milestones along your path, like a street corner or a light post. Consider taking a few minutes to journal your gratitude when you finish training. 2. Take the time to reflect on a goal you had to work hard to reach and what you did to help achieve it. If you’re moving with your girl, ask her to reflect on how she reached a goal, too, and then compare the different ways you made your magic happen!

ROUND UP!

FOR GIRLS ON THE RUN®

*Exclusions apply – See page 24 for details.

For a Facebook or Zoom party, wear a cute Gives shirt or our new GRL PWR shirt during your party, or snap a selfie with it to post as your reminder to Round Up! during their checkout!” Terra Brown, Director Gives Care Council Member

At checkout, your Customers can Round Up! their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization! Learn more about Thirty-One Gives and our partnership at TOT > Programs & Events > Gives

JUNE 2021: PLAYBOOK FOR SUCCESS | 8

SUMMER SOLUTION SETS Whether her family prefers splashing, swimming or lounging, we have solutions for every waterside adventure.

SPEND $50/$60 GET ONE REGULAR-PRICED ITEM FOR 50% OFF!

UTILITY

FASHION

MOM WITH MULTIPLES

solution set

• Large Utility Tote

solution set

• Clear Clip Pouch

• Half-Moon Card Wallet

• Large Utility Tote

Get the Round About Cooler Tote for 50% off!

Get the Modern Tote for 50% off!

• 2 Clear Clip Pouches

Buy the:

• Cinch Sac • Zipper Pouch Get the New Horizons Tote and the Fresh Market® Thermal for 50% off!

Find these graphics and more at TOT > Marketing > June Marketing Material

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 9

LET'S "P"ARTY To keep your parties social while staying socially distanced, hold them outside in places that start with a “P” • Park

• Patio

• Porch

• Playground

• Pool

• Parking lot

Party conveniently online! Use our formula for virtual party success. 1 Insider 40 guests invited 10 guests attend live 2 bookings 1 new team member 500-$1,000+ PV

VIRTUAL PARTY PLAYBOOK L PA RT Y VI RT UA playbook

Pull off a successful party, from Insider coaching to the live party to follow-up. Find it at TOT > Marketing > Virtual Party

Successful virtual party

MAKE YOUR VIRTUAL PARTY YOUR OWN IN SI DE R WAN TE D MUST LOVE

FREE STUFF

Start with the posts in the Virtual Party Playbook, then add your own twist! • Tell short stories • Share a tip or “hack” • Talk about your favorite part of a product

YOUR SHOPPABLE DIGITAL CATALOG

• Use your own photos, Home Office graphics & photos, videos and Facebook LIVE

Share a link to your shoppable Catalog and pin it to the top of your party group!

VIRTUAL PARTY GRAPHICS & VIDEOS Find tons of images to use in your virtual parties at TOT > Marketing. • Lifestyle images

1. Go to your personal MyThirtyOne website 2. Click “Trending Now” 3. Click "Spring Catalog" or "Summer Guide" 4. Copy and paste the URL in your party group.

• Product images • Seasonal graphics • Product videos Find additional graphics for your party on TOT > Marketing > Spring Marketing Material

NOW WHAT Take your party outdoors! Bring your favorite summer solutions to the park, pool or patio to show how they function outside. Partying virtually? Go live outside to showcase the products and bring some summer fun. Who has a great outdoor space that you would love to party at? List them on your Connected Contacts Tracker.

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 10

Durable, wipeable fabric

FOR THE BEACH

Store snacks or sunscreen

FOR THE POOL

A | Small Essentials Storage Tote B | Essential Storage Tote C | Cool Zip Snacker

D | Clear Clip Pouch E | Tiny Utility Tote

C Food safe

Pack up beach toys

{june}

TOP 10

Leak Lock® thermal lining

styles

FOR THE SPLASH PAD

FOR THE LAKE

F | Round About Cooler Tote G | Large Utility Tote

Perfect for kids

H | Step Up Tote I | Cinch Sac J | All About the Benjamins®

J I

Carry towels for the whole family

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 11

{june}

POPS OF

personality When sharing the Seasonal Guide with Customers, remember to show how every product is more meaningful (and fun!) with personalization.

1. 2.

1. Double Oar 2. Sandy Flip Flops 3. Popsicle 4. Life Preserver 5. Fish

For more personalization ideas, check out your Spring Catalog or go to TOT > Marketing > Spring Marketing Material > Spring Personalization

THESE FAVORITES ARE BACK!

Bear

Black Bear

Beer Mugs

Moose

Rescue

NOW WHAT The more you show off our products, the more you’ll sell! Use our bags when running errands, or post on social about how you use our bins to organize your home. When people comment or compliment your product, share a bit about Thirty-One and add them to your Connected Contacts Tracker. (Tip: Personalization is one of the best conversation starters!)

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 12

SPONSOR JUNE

SHARE THE SUNSHINE New Consultants who join in June will get a $31 credit to start their biz off strong! They can use it to snag fun Summer styles and stock up on business supplies. Who will you share this limited-time opportunity with? Go ahead, share the sunshine!

Joining Thirty-One is a great way to make extra money for summer activities. Help someone take advantage of our fun, flexible opportunity by sponsoring!

Our customizable Enrollment Kits let new Consultants pick their prints and personalization so they can wear and share what they LOVE!

Ultimate #goalgetter Kit $179/$239 | $769/$1,012 value

Signature Fan Faves Kit $99/$129 | $431/$568 value

Basic Bestsellers Kit $59/$79 | $261/$348 value

WHO TO CONNECT WITH Insiders: “Congratulations on your party! Wasn’t connecting with other women so much fun? That’s why I love Thirty-One, and I think you would too! In my experience, people who love to party make amazing Consultants. Would you want to learn more about doing what I do?” Customers/Party Guests: “I became a Thirty-One Consultant because I love the product, but I’ve stayed because of the community and the extra money I can make for my family! Would you or anyone you know be interested in learning more about joining Thirty-One?” Friends/Anyone: “You’ve shared that ___(describe a problem/challenge/opportunity she’s mentioned to you). Thirty-One could ___(share how Thirty-One could be a solution). It’s a great way to make some money for fun summer activities! Would you ever consider doing what I do?”

SMILES ALL NDall AROU money to cover Make extra er brings. the fun summ

NEW SPONSORING GRAPHICS

GOT A

NY SU M

Earn extr a money

MER P

for the

m with

L ANS

ThirtyOne

Create interest and spark conversations with potential recruits. Find these graphics at TOT > Marketing > June Marketing Material and have ANa ss.S? people PL Meet new ER Thirty-One busine Y SU blast with aTh ANFU e! TVE N! forMM GO them with irty-On HA Earn extra money

BOOK *Exclusions apply – See page 24 for details.

SELL

SPONSOR JUNE 2021: PLAYBOOK FOR SUCCESS | 13

SHARE THE OPPORTUNITY Use these tools, programs and events to pursue leads and sponsor new team members!

TRAC CONTACT

CONNECTED CONTACTS TRACKER

KER

in their need Thirty-One lead to to those who n that can Reach out conversatio the contacts at Thirty-One. start a meaningful up with your business and follow doing and keep track help you grow ask how they are Contacts will help you Say hello, Connected document that’s everyone!or Consultant. This DATE lives. Yes, Insider FOLLOW-UP a new Customer, Use it daily! NOTES you’re making.

MONTHLY

CONNECTED

y/Product

NAME DATE

ultant Opportunit Host a Party/Cons Referral Purchase/

cheat sheet

OPPORTUN

ITY CONV

OPPORTUNITY CONVERSATION CHEAT SHEET

ERSATION

to face. call or face or a screenshot on a video Take a picture over the phone, have it handy! conversations! conversation that you always your opportunity wallet so hand during into your sheet on of it to tuck this cheat Tip: Keep page, or make a copy of this

Hold this

BUILD THE

step

Goal: Get How: Ask

RELATIO

to know her, questions

HELP HER

NSHIP

where she’s

from and

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IMAGINE

what she

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HER LIFE

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do most of

WITH THIRTY-O

the talking.

business. Thirty-One. with a Thirty-One Goal: likes about what she picture herself her vocalize • Help her that help questions • Ask her products. parties and Thirty-One How: she likes about business. • Ask what about the interests her • Ask what

step

Keep track of leads so you’ll always know who to reach out to or follow up with. Find the tracker on pg. 5 or at TOT > Marketing > Spring Marketing Material

her family,

and listen

NS AND PROVIDE QUESTIO ANSWER questions or hesitations.

Build your relationship with potential new Consultants and help them make a decision about joining! Find it at TOT > Marketing > Spring Summer Sponsoring Tools

TION INFORMA

Goal: Address

step

about. How: to know more she’d like • Ask what not you! focus on her, • Keep the else?” wants to party. often she asking, "What • Keeping and when/how her schedule • Ask about

MENT SEEK COMMIT "What now?” question, Goal:

step

Answer the

and ask if

she’d like

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next steps.

Thirty-One, New great fit for using the she’d be a get started her know and how to be partying when she’ll to join: 1-2 days about If she's ready chat within a time to • Schedule How-To Guide. your website. Consultant her kit through she may have. how to order questions • Explain response): is what other (“I don’t know” to think about she needs If she's hesitant and that all to not know know it’s okay • Let her so far. her. has heard what she • Don’t pressure other questions. likes about answer any what she with her to • Ask her follow up a time to • Schedule

How: Let

EARN WITH AMP JUMPSTART

THINK THIRTY- ONE OPPORTUNITY EVENTS

New Consultants can earn up to 5 FREE products plus product credits in their first 90 days! Learn more and find shareable graphics at TOT > Programs & Events > All My Perks (AMP) > AMP Jumpstart

Invite your prospective new team members to learn more about Thirty-One at these quick, fun sessions. • Friday, June 4 at 1:30 p.m. ET (Instagram) • Thursday, June 10 at 8 p.m. ET (Zoom) • Thursday, June 17 at 11:30 a.m. ET (Facebook) • Thursday, June 24 at 8 p.m. ET (Zoom) When you invite someone, share the link to register. Find links at TOT > Programs & Events > Think Thirty-One Opportunity Event

NEW LEARNING PLATFORM SULTAN NEW CON

guide Simple steps

to launch

. your business

ust

SPRING 2021

Existing Consultants can access our upgraded training platform by going to TOT > Learn. New Consultants (with TOT in the "New Consultant View") can access it under “Complete New Consultant Training.”

HER #1 TOOL NEW CONSULTANT HOW-TO GUIDE

HOW-TO

// February-Aug

Your new Consultant’s step-by-step guide to setting up her business. A printed version is included in her Enrollment Kit, or find a digital copy at TOT > New Consultant Toolkit

WRAP YO

URSELF IN

CgEeSS SUCen chall

WRAP YOURSELF IN SUCCESS CHALLENGE

We want to help you earn this amazing reward! Now, you only need to sponsor four new Consultants May 1-June 30 and help all four sell $500 in their first 30 days to earn an exclusive luxury robe and slippers. Learn more at TOT > Programs & Events > Wrap Yourself in Success Challenge

NOW WHAT Keep track of your progress in the Wrap Yourself in Success Challenge! The key to sponsoring four new people is to ask everyone – you never know who will say “yes” to the opportunity. Share Thirty-One, invite them to a Think-Thirty-One Opportunity Event, and then help them have a successful $500+ launch party. That way, you’ll both win!

BOOK *Exclusions apply – See page 24 for details.

SELL

SPONSOR JUNE 2021: PLAYBOOK FOR SUCCESS | 14

NOW WHAT?

Put your knowledge into action! Here’s a handy recap of your next steps for June. For every action you take or connection you make, be sure to add names to your Connected Contacts Tracker.

BOOK

• Book one or more parties per week in June • List five potential Insiders on your Connected Contacts Tracker

SELL

• Post about new summer products on social • Follow up with Customers to see what products they need for summer

PARTY

• Virtual or in-person, take the party outdoors!

TOP 10 PRODUCTS

• Show off products by using them out and about or on social • Add anyone who compliments or comments to your Connected Contacts Tracker

SPONSOR

• Take the Wrap Yourself in Success Challenge • Offer the chance to join to everyone – you never know who will say “yes!”

TOP 3 TAKEAWAYS FOR JUNE BOOK June Insider Special Insiders with a $500+ party get 60% off the Summer Adventures Bundle.

*Exclusions apply – See page 24 for details.

SELL Summer 2021 Collection Use the Seasonal Guide to share these brand-new prints.

SPONSOR Share the Sunshine Join in June for a $31 credit toward Summer products & fun supplies.

JUNE 2021: PLAYBOOK FOR SUCCESS | 15

LEARN MORE TO EARN MORE NEW TO THIRTY-ONE? ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started. Register at TOT > Programs &

Events > How-To Guide LIVE • June 10 at 9 p.m. ET • June 24 at 9 p.m. ET

C'S THE DAY SUPER SATURDAY Join us June 19 at 10 a.m. ET in the Pink Bubble Facebook Community to connect, learn, grow and celebrate! Get knowledge and inspiration to seize the day. Learn more about C’s the Day, our Success System for Consultants, on the next page and at TOT > Programs & Events > C's the Day.

CONNECT TRAINING LET’S CONN

US FOR

ECT!

JOIN T TRAINING CONNEC LIVE in the

Pink Bubble

on Monday

Join us in the Pink Bubble on June 7 and 21 at 9 p.m. ET. We’ll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event.

DRIVE TO DIRECTOR Take your business to the next level! This month, all Senior and Elite Consultants will be invited to join our new Drive to Director program. Learn more at TOT > Programs & Events > Drive to Director

GOOD WORDS FOR IMPACT 2020

REGISTER FOR IMPACT 2021 TODAY! Don’t miss out on exclusive business training, inspiration and fun at our annual virtual conference! Register now at thirtyoneimpact.com.

MEET OUR WORLD-CLASS SPEAKERS

“The keynote speakers inspire me personally and the tips help me tweak my business.” “I loved that I had the option to go back and re-watch the speakers!” "I was able to attend from home on my time."

Bo Eason Author, Playwright and Performance Coach (Exclusive speaker for Leader Session only!) Lindsay Teague Moreno Direct Sales Coach, Podcaster and Entrepreneur Emily Harrington U.S. National Mountain Climber

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 16

SUCCESS SYSTEM FOR THIRTY-ONE CONSULTANTS

Use this simple, repeatable model to find success in your business! Just follow the 3 C’s.

CONNECT Build relationships with those around you to share Thirty-One. • Smile & say hello • Identify their need • Share solutions Goal: Make 10-15 Connected Contacts/week

CREATE A memorable party experience that keeps them coming back for more. • For Insiders/hosts • For party guests Goal: 4 parties/month, 10 guests/party, 2 bookings/party

COMMIT To a future of success for yourself and others. • Party with a purpose • Pink Glove Service & follow-up • Support your team members Goal: Sponsor & qualify 1 new Consultant/month

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 17

HOW WE'RE SUPPORTING YOU IN JUNE

Here is the marketing Home Office is doing on your behalf this month. Share these communications to spark conversations with Customers!

MY THIRTYONE WEBSITE

In our virtual world, your personal website is your #1 business tool! On your website this month, we’ll be highlighting:

CUSTOMER EMAILS If you have a website subscription, we'll be sending these emails to your Customers:

New Summer Collection

• 6/1 – The Summer Collection is here!

Summer must-haves

• 6/3 – Pick your favorite print • 6/8 – Splash into summer with utility totes

What it is: Collect online orders and send professional marketing emails to Customers. Create shopping links that you can easily share in parties, on social and via text. Why it’s great: Keep Customers updated on opportunities to book, shop and join, and lead them directly to your online store to browse at their convenience! How to sign up: Find subscription details at TOT > Resource Library > Business Basics > Subscriptions

IDEAS WE LOVE BLOG • 6/1 – Bundle up for fun summer adventures Tip: Blogs are an easy way to show our products in action! To share with your Customers, simply copy and paste the website link into a text or message.

*Exclusions apply – See page 24 for details.

• 6/10 – Splash into summer with utility totes • 6/15 – Splash into summer fashion • 6/17 – Splash into summer fashion • 6/22 – Splash into family fun • 6/24 – Splash into family fun Find your Email Activity Report at TOT > Virtual Office > Reports > Email Activity Tip: Don’t assume Customers see their emails – reach out individually to let them know what great products and promotions are available this month.

SOCIAL MEDIA SPOTLIGHT: INSTAGRAM Give us a follow! When you see an image you love, click the arrow icon to share it to your story or send to someone via direct message.

JUNE 2021: PLAYBOOK FOR SUCCESS | 18

CONSULTANT PERKS & OPPORTUNITIES EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are SEVEN months left to earn this free trip to paradise with your Thirty-One® sisters! Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022. For details, go to TOT > Programs & Events > Incentive Trip 2022 – Punta Cana! PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress!

EARN NEW PRODUCTS FOR SPONSORING! When you sponsor a new Consultant who submits $1,000 in PV in their first 90 days, you’ll get $50 in credit to spend on products to grow your business! Learn more at TOT > Programs & Events > PEQA Product Credit CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office. Go to TOT > Reports > Balance. In the dropdown menu, select “PEQA Product Credit.” Earn me!

PERKS

ALL MY PERKS Find details on perks for new Consultants, all Consultants and Leaders at TOT > Programs & Events > All My Perks (AMP)

AMP

EARN FREE PRODUCTS WITH AMP JUMPSTART! New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days! Learn more at TOT > Programs & Events > All My Perks (AMP) > AMP Jumpstart

ALL MY

JUMPSTART

SUPPORT & TRAINING

PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun, interactive place place where you get to connect with other Consultants! Learn more about interesting business topics and see what others are saying in the comments. See you there! LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training!

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 19

WHERE DO

YOU

WANT TO BE AT

tip from the top

GOAL SETTING “Aim for YOUR dreams...not anyone else's. Anchor down to what hitting that goal will mean to you, and as you celebrate hitting it, turn around and cast a new aim!” – Kerrie Early, National Executive Director, Hall of Fame earner

Our sales year started June 2021 and ends on May 31, 2022. Start setting goals NOW to earn your IMPACT ribbons!

MY WHY is: This is important to me because:

MAKE THE MOST OF 2021 SALES GOAL:

PARTY GOAL: To reach my goal, I need to hold parties by the end of the calendar year.

From June 1- December 31, I will earn $ in commission.

June: July:

parties

Tip: To calculate the PV you’ll need to reach your goal, multiply the number you wrote above by 4. Ex. $1,000 commission x 4 = $4,000 PV

Aug.:

parties

MONTHLY SALES GOAL:

parties

Sept:.

parties

Oct.:

parties

Nov.:

parties

Dec.:

parties

To stay on track towards my goal, in June I will earn $ in commission. PROMOTION GOAL: By IMPACT 2022, I will promote to: (circle one)

SPONSORING GOAL: By the end of the calendar year, I will sponsor new Consultants.

Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 20

LEAD BY EXAMPLE DIRECTORS & ABOVE Why is being a Leader so special? Because you help others pursue their dreams! Plus, with the new Career Path and two incentive trip opportunities, there are so many ways to be rewarded.

READY, SET, ROME! EXECUTIVE INCENTIVE TRIP Executive Directors, Senior Executive Directors and National Executive Directors! You have from March 1, 2021-Dec. 31, 2021 to meet two of the three following requirements to earn the incredible trip: • Qualify 12 PEQAs • Promote two Directors • Submit $550,000 in total organizational volume (PV + G0 + G1 + G2) We can't wait for this once in a lifetime trip, and we want you to join us! For details go to TOT > Programs & Events > Executive Incentive Trip

THINK ON IT As you think about how to support your team this month, ask yourself these questions: • How will you do to start the new sales year strong by booking, selling and sponsoring? • How will you inspire and influence your team to start the new sales year strong too? • What will you do to encourage your team to register for IMPACT?

KEY DATES • 6/8 – Leadership webinar • 6/17 – Executive Training • 6/22 – July Kickoff Leadership Webinar • Check out the calendar on pg. 3 for more important dates and times. You can find the links to the Leadership Webinars: • on TOT under “Announcements” • on the calendar at TOT > Your Monthly Playbook • emailed to you

OPPORTUNITIES TO CELEBRATE YOUR TEAM • AMP Jumpstart (Earning products and product credits) • Earning the Wrap Yourself in Success Challenge • Earning Incentive Trip points • Earning for the Executive Incentive Trip • Earning PEQA Product Credits • Booking • Selling • Sponsoring • Promoting • AMP Leads (Leaders) • Personal Sales Bonus (Leaders)

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 21

Leaders, use this fun and easy template to host virtual monthly meetings with your team. Build relationships, celebrate and reward your downline, and help them launch each month for a consistent business! CELEBRATION | COMMUNITY | LEARNING

WELCOME! {10 minutes} Introduce yourself and any co-hosts • Host’s name 1.______________________ 2.________________________ Who is in the room? • Recognize new Consultants, most-tenured Consultants, Leaders, etc. • Make it fun! This section really sets the tone for the meeting • Bring the energy!

CELEBRATE! {5 minutes} Ask the question “What are we celebrating today?” • Take 3 to 5 celebrations • Personal or professional wins

AT THE HEART OF IT! {15-20 minutes} • Product solution feature/commercial • Use the Playbook for reference. If it’s in the Playbook, we want you to know! • Tips/Brainstorm/Ideas/Role-Play • Book • Sell • Recruit

ACTION! {10 minutes} • What’s the goal? • Within one day • Within one week • Within one month • What’s the plan? How will you get there? • Schedule it

GOOD WORDS FOR GATHER “We had the best time! Lots of sisterhood and learning. And the HOTs came too!” - Teri Childers, Executive Director

INSPIRE! {5 minutes} • Leave them feeling like they can do anything! • Tell a personal story or a story you heard. • Google it!

*Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 22

{talking Thirty-One®} ACTIVE CONSULTANT: A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior). ALL MY PERKS (AMP): Our signature rewards program; includes AMP Jumpstart for New Consultants and AMP Leads for Leaders. BOOKING: The act of scheduling a Thirty-One party. CAREER PATH: The various rank titles a Consultant can hold within Thirty-One, each of which offers different perks. Consultants can promote to a higher title by meeting the requirements for that title. Advancement through the Career Path follows this order: Consultant, Senior Consultant, Elite Consultant, Director, Senior Director, Executive Director, Senior Executive Director, National Executive Director. COMMISSION: You receive 25% commission on all Personal Volume you submit. Commissions are paid out twice a month. CONSULTANT: The first title in our Career Plan. Also used as a general term referring to the independent sales field as a whole, regardless of title. CONSULTANT GUIDEBOOK: A detailed guidebook available on TOT, outlining additional information you might need during your Thirty-One journey. CONSULTANT SUPPORT: The Home Office team that helps answer questions you have as you operate your Thirty-One business. CORE VALUES: These 12 values, one for each month of the year, help guide ThirtyOne's decisions as well as how we live our lives. January: Purposeful February: Passionate March: Respectful April: Accountable May: Courageous June: Flexible July: Fun-loving August: Curious September: Authentic October: Hard-working November: Thankful December: Gracious DOWNLINE: The Consultants who have signed up under you, plus any other Consultants who have signed up under them. ENROLLMENT DATE: The date you submitted your online agreement, or the date your agreement was entered into the system if sent by mail or fax. Your enrollment date is used to define the earning period for various incentives.”

INSIDER COACHING: The act of working with an Insider before her party to create her guest list, send invitations, build her wish list and get her prepared for the party. INSIDER REWARDS: Every Insider can earn amazing rewards like credit to use on products she’d like, plus half-price items and access to shop Insider Exclusives! MTO: Abbreviation for Thirty-One's public website (mythirtyone.com & mythirtyone.ca), that links to your personal business. Customers can order online and your Insiders can invite guests to parties and accept online orders. ORGANIZATIONAL VOLUME: Personal Volume + G0 Volume + G1 Volume + G2 Volume PERSONAL VOLUME (PV): The dollar value of the products sold by a Consultant, minus tax and shipping charges. Consultants don’t receive commissions on products purchased using Insider Rewards. PEQA: A Consultant who you Personally Enrolled, is Qualified and is Active. QUALIFIED CONSULTANT: An active Consultant who submits her first $1,000 in Personal Volume (PV). QUALIFYING PARTY: A party with a minimum of $200 in sales. SPONSOR: Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise). THIRTY-ONE OPPORTUNITY: The opportunity we offer people to join our family as a Consultant and start their own business. TOT: Refers to ThirtyOneToday.com. Designed exclusively for Consultants, this website is where you will find company updates, training, product information and much more to help you as you operate your ThirtyOne business. UPLINE: The team of leaders you signed up under, starting with your Sponsor. VIRTUAL OFFICE: This is the back office where you place orders, personalize your website, view information for downline Consultants, view commissions, set up party events, manage contacts and view account balances. Your Virtual Office is accessible by clicking on “Virtual Office” in the navigation on TOT. WHY: The reasons “why” you decided to become a Thirty-One Consultant.

INSIDER (AKA PARTY HOST): Someone who brings their friends together (either in person or online) to shop with you *Exclusions apply – See page 24 for details.

JUNE 2021: PLAYBOOK FOR SUCCESS | 23

THIRTY ONE GIFTS INC. INCOME DISCLOSURE STATEMENT – 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a Thirty-One Consultant. Your success with Thirty-One depends on several factors, such as time devoted to your business, tenure and hard work. Not everyone will achieve the represented level of income. Such amounts are before expenses, if any. For more information about what you can expect as a Thirty-One Consultant, please read our Income Disclosure Statement posted on mythirtyone.com THIRTY-ONE GIFTS CANADA INC. STATEMENT OF TYPICAL PARTICIPANT’S EARNINGS – 2020 The primary source of income of a Typical Participant in the Compensation Plan (the “Plan”) of ThirtyOne Gifts Canada Inc. (“Thirty-One”) is from compensation on personal and downline sales of products and/or services. Personal earnings will vary. A Typical Participant in the Plan is defined as an Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (i.e. active in at least five of twelve months). A Typical Participant in the Plan earns between Cdn $98 and $1,000 annually. Please note that these earnings have been derived from the past earnings experiences of Thirty-One. This Statement of Typical Participant’s Earnings will be updated annually. For more information about what you can expect as a Thirty-One Consultant, please read our Statement of Typical Participant’s Earnings posted on mythirtyone.ca. REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid Sept. 1, 2020 through June 30, 2021. With every qualifying purchase of $50 Customers receive 50% off the regular retail price of one item. Qualifying purchases do not include tax, shipping charges and the purchase price of the items discounted under this offer. Other restrictions may apply. This offer may not be combined with Insider Rewards, Gift Certificates, or other discounts or offers unless otherwise noted. REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 Sept. 2020 through 30 June 2021. With every qualifying purchase of $60 Customers receive 50% off the regular retail price of one item. Qualifying purchases do not include tax, shipping charges and the purchase price of the items discounted under this offer. Other restrictions may apply. This offer may not be combined with Insider Rewards, Gift Certificates, or other discounts or offers unless otherwise noted. INSIDER REWARDS/EXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more. Number of Insider Exclusives you can purchase and number of free and/or half-price items you can receive depends on your qualifying party total. Insiders with qualifying party totals above $1,000 earn $20 for each additional $100 in qualifying party sales. Insider Rewards may not be used to purchase half-price items. Qualifying party total excludes shipping, tax and Insider Rewards. Other exclusions may apply. Insiders with a qualifying party of $1000 or more can select two of the Insider Exclusive styles offered for free, selecting no more than one item per style. Free personalization is available on Insider Exclusives that can be personalized unless otherwise noted. Insider half-price items that can be personalized receive personalization for half-price. No substitutions. Items available while supplies last. Insiders pay shipping on discounted and free products. Free and discounted products may be subject to taxes. Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted. Offers and items subject to change. AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant. Products available while supplies last. Thirty-One Gifts reserves the right to substitute products of equal or greater value. Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One. Consultants may be responsible for taxes on earned products. Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant, and the sponsored Consultant qualifies in the sponsoring Consultant’s Jumpstart period. Promotion product credit available to Consultants who sponsor two Consultants, and the sponsored Consultants qualify during the sponsoring Consultant’s Jumpstart period. Product credits expire 3 months after the date issued. Programs subject to change. JUNE INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between June 1, 2021 and June 30, 2021 may purchase the Summer Adventure Bundle at 60% off the regular retail price. Personalization on products that may be personalized is included at no cost. Qualifying party sales exclude tax, shipping and Insider Rewards. Other exclusions may apply. While supplies last. This offer may not be combined with Rewards for Everyone, Insider Exclusives or other offers or discounts unless otherwise noted. Offers and discounts subject to change. JULY INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between July 1, 2021 and July 31, 2021 receive 70% off the retail price of one online extra item. Personalization is not included in this discount. Qualifying party sales exclude tax, shipping and Insider Rewards. Other exclusions may apply. While supplies last. This offer may not be combined with Rewards for Everyone, Insider Exclusives or other offers or discounts unless otherwise noted. Offers and discounts subject to change. AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1, 2021 and August 31, 2021 may purchase the Fall is Calling Bundle at 60% off the regular retail price. Personalization of items in this Bundle is free. Qualifying party sales exclude tax, shipping and Insider Rewards. Other exclusions may apply. While supplies last. This offer may not be combined with Rewards for Everyone, Insider Exclusives or other offers or discounts unless otherwise noted. Offers and discounts subject to change. SOLUTION BUNDLES Solution Bundles available through June 30, 2021 or while supplies last. Offer not available on previous purchases. Personalization shown is included in the bundle and may not be removed or changed. Prices do not reflect sales tax and shipping. Discounts and Insider Rewards applied to the full retail price. Other exclusions and limitations may apply. ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable. Enrollment opportunities, including available Enrollment Kits, are subject to change based on season, available inventory and other considerations. Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints. Consultants will also be charged a monthly subscription fee, currently $16.95 plus applicable tax, covering the cost of a personal website and branded emails sent to your Customers. Consultants may cancel their monthly website subscription at any time. Information about website subscriptions, including cancelation, is available to Consultants in the Consultant Guidebook. Purchase of an Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law. For more information go to the “Be A Consultant” page at mythirtyone.com. ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable. Enrollment Kits subject to change based on season, available inventory and other considerations. Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints. Consultants may choose to have a personal website and branded emails sent to their Customers, currently $16.95 plus applicable tax per month. Once subscribed, Consultants may cancel their monthly website subscription at any time. Information about website subscriptions, including cancelation, is available to Consultants in the Consultant Guidebook. For more information go to the “Be A Consultant” page at mythirtyone.ca. HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion. Thirty-One reserves the right to audit earners and to disqualify any participant due to violation of earning requirements, manipulation or mistake. Thirty-One reserves the right, in its sole discretion, to cancel the Incentive Trips or change the program rules at any time and for any reason. By participating in the Hard Rock Punta Cana and/or Executive Incentive Trip, participants agree to release and hold harmless Thirty-One Gifts LLC, its affiliates, owners, directors, officers, employees and agents from any and all liability for any damage, injury, or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip. WRAP YOURSELF IN SUCCESS CHALLENGE Wrap Yourself In Success bonus is available to Consultants who sponsor five new Consultants between May 1, 2021 and June 30, 2021 and the sponsored Consultants submit $500 in PV within their first 30 days. Some exclusions or exceptions may apply. Offers subject to change. CANADIAN SOLUTION BUNDLES available through July 31, 2021 or while supplies last. Personalization shown is included in the bundle and may not be removed or changed. Prices do not reflect sales tax and shipping. Returning one item in a bundle may result in a price adjustment reflecting the purchase of a single item. Other exclusions and limitations may apply.

JUNE 2021: PLAYBOOK FOR SUCCESS | 24

June 2021 Playbook

Articles inside

Talking Thirty-One Glossary

Gather Team Meeting Template

How We’re Supporting You in June

Personalization

Sponsor June

Learn More to Earn More

Now What?

Book June

Conversation Starters for Your Connected Contacts

Sell June

Girls on the Run