No Magazine: Behind The Mag

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Contributors ......................

Magazine Content Explained Target Market

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Conclusion

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Mission Statement

Editor’s Letter: Welcome to the first issue of No Magazine. We are an independently run antilifestyle magazine.

First and foremost, No Magazine was created in the hopes of creating a judgment free space for like minded individuals. We believe in sharing thoughts and ideas to grow together as a community. As an anti-lifestyle magazine, we are hoping to challenge the highly curated lifestyle often portrayed in our society today.

To set the tone for our first issue we chose the color “yellow� for our theme.

On a creative level, the color yellow is the color of new ideas and finding new ways of doing things. The color yellow also relates to acquired knowledge. It is the color which resonates with the left or logic side of the brain stimulating our mental faculties. Each article in this issue as well as future issues of No Magazine are aiming to provoke a greater conversation tactfully hidden with satire.

Cheers, Lindsey Capps

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Contributors Editor in Chief / Creative Director: Lindsey Capps Writers: Andrew Lloyd Wilson: Food Guy Alissa Malhoit: Travel Victoria Pallien: Miscellaneous Isabella Roy: Resident Astrologist Lorryn Rose: Guest Writer Photographers: Cathy Nguyen: In House Photographer / Dirty Girl Editorial Kendall Eager: Ugly Duckling Editorial Brittany Reidy: Prison Food Editorial Special Thanks: The Future on Forsyth

Address: 106 W Gwinnett St #1a, Savannah, GA 31401 Phone: (912) 235-2476

House of Strut

Address: 17 W 41st St, Savannah, GA 31401 Phone: (912) 712-3902

Closet Finds

Address: 1458 Cathy Tripp Lane, Jacksonville, FL 32220 Phone: (904) 838-0405

Capps Land Management Inc.

Address: 114 Halsema Rd S, Jacksonville, FL 32220 Phone: (904) 693-8644 5

Behind: The Cover

According to Wikipedia “National Geographic is the official magazine of the National Geographic Society. It has been published continuously since its first issue in 1888, nine months after the Society itself was founded. It primarily contains articles about geography, history, and world culture. The magazine is known for its thick squarebound glossy format with a yellow rectangular border and its extensive use of dramatic photographs.� I wanted the cover to mimic the National Geographic Magazine to further my commentary on Lifestyle Magazines which is ultimately a commentary on society as a whole and the desire to have a perfectly curated life.

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No magazine

Travel To Outer Space Beauty Tips and Tricks for Ugly Ducklings

On the cover is a photo from the Dirty Girl Editorial. It is a risquĂŠ photo, however, I believe it embodies everything No Magazine is about. The image almost looks as though it was shot on another planet.

I decided on the name No Magazine because I wanted it to be like no other magazine out there. In a way the title of the magazine is rejecting it’s label as a magazine.

Interview with The Unromantics Artist, Maia Gawor-Sloane Buy That! Shopping Guide for Your Everyday Necessities

Articles Highlighted on Cover: Interview with Artist, Maia Gawor-Sloane, Buy That!, To the Moon and Back, Ugly Ducklings

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Fashion: Dirty Girl Thursday February 9, 2017 Arrive in Jacksonville, FL 10:54 PM

Friday February 10, 2017 Begin Styling Jacksonville, FL 1:06 AM

Friday February 10, 2017 Wrap Jacksonville, FL 12:00 AM

The Dirty Girl editorial was shot in my home town of Jacksonville, FL on a construction site owned by my families business, Capps Land Management Inc. With the help of my friends Cathy Nguyen and Lorryn Rose I was able to bring my Dirty Girl vision to life. We spent a total of 24 hours in Jacksonville styling, shooting, and sleeping.

Friday February 10, 2017 Wake Up Jacksonville, FL 6:15 AM

Friday February 10, 2017 Make it back to Savannah, GA 8:23 PM

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On Set Behind The Scenes

Styling/ Make-up

Fashion: Dirty Girl

Dirty Girl An ode to all you dirty (nasty) gals out there ;)

Photographer: Cathy Nguyen

Corset and Turtleneck: Future on Forsyth, Shoes and Necklace: Vintage, Jacket: Gucci

Pants: Mirth Vintage, Fishnets: Future on Forsyth, Shoes: Adidas, Earrings and Necklace: Models Own

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Dirty Girl was a play on the popular slogan “Nasty Woman� spawned from the presidential race, in which Trump called Hilary Clinton a Nasty Woman. I also used the American Girl Doll Font to further relate American women as dirty or (nasty) girls. Due to recent political events I believe women specifically are facing a fork in the road. Now more than ever we need to fight for our rights. Ultimately my goal for The Dirty Girl Editorial was to create a conversation through poking fun at a serious issue facing our country.

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Fishnets: Future on Forsyth, Jacket and Shoes: Closet Finds, Belt: Vintage

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Fashion: Buy That!

Fashion

Fashion Never Forget What Day It Is Again!

La Vie En Orange: 8 Days A Week Days Of The Week Men’s Handmade Underwear MultiPack: $195.00

Disclaimer: We are in no way endorsed by these products we simply think they rock, so no pressure. Buy them if you want or don’t, whatever floats your boat.

Charmin Ultra Soft Toilet Paper 12 Mega Rolls: $12.59

$

What A Deal !

Flintstones Gummies Complete Children’s Multivitamin Supplement

$1.49 Each!

Hamburger Scented White Castle Candle: $15.00

A candle with a good cause!

100% of net proceeds from candle sales will be donated to Autism Speaks.

Woah!!!

ULTRA SOFT!!!

Light My Fire Original BPAFree Tritan Spork MultiColor 4-Pack: $9.16

Chia SpongeBob Handmade Decorative Planter: $15.49

The Best of Both Worlds!

Basic Landscape Oil Paint Set: $45.40

The Coolest Cooler Ever

Flirting For Dummies Paperback: $6.97

Coolest Cooler: $448.95

Buy That! is a shopping guide for very average and random items.

For this section I was mimicking shopping/ gift guides from other magazines. I wanted the layout to look as though it was a coupon booklet you would get at a grocery store. The exclamation points and verbiage are also mocking the consumeristic culture. The products highlighted range from the most basic necessity, toilet paper, to the not so necessary hamburger scented candle.

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Macrame Plant Hanger, Modern Plant Holder, large hanging planters, off-white pot holder, 70s hanging basket: $28.00

Words: Diary Entry by Lorryn Rose different. I sometimes wonder if I’m the only one who thinks this deeply about the

meaning. I think about the purpose of my life and why i

was put on this earth. And I always wonder what it means to live. These days I feel like there is not much to live for and every

planned out

step of life is

for us. Were born then are forced into school until

the age 18 or for me 17 then were expected to go to college for 4 more years and by then were suppose to

know what we want to do for the

rest of our life. Were suppose to get a career and be successful with a family and kids. Then you spend the rest of your life passing these things to your kids and their kids.

Why does it have to be this way?

Through the years i’ve lived so far I’ve experienced many things about life. My childhood best friend was suicidal and I went to bed every night wondering if she would be dead the next morning. I’ve always wondered why you would want to die and I was always

4.5.15 By: Lorryn Rose

afraid of death.

Words

And for that I want my life to be extraordinary, I want to live my life to the fullest. Why cry about life instead of embracing it? I wonder if a simple everyday life is worth it but I realize that for some reason, for what I may never know, I was put on this earth and I am this person, this human being. I wasn’t made to be a leaf or a star or another type of life on a different planet in a different galaxy but I am here on this earth as this person. I mean something, I impact this earth in someway. And just because not everyone knows me doesn’t make this life any less than theirs. The only thing that matters is me mattering to someone else. I have family and friends that love me for who I am and that’s what life is. Caring for others is what life is about. Knowing that you have someone. And maybe that's why some people don't want to live, is because they feel alone, like they don't have anyone. But there are people all around put on this earth for a reason. Maybe the person next to you on the bus sat next to you to be someone in your life. I always think about life.

The meaning, like the story behind it. And even though a simple story is worth everything, I want to be more. I want to stand for something.

I want to show people that they can have whatever life they want. I don't want to live the way it's planned out. I want to live like there is no tomorrow like this is our last day. Everyday has a meaning, everyday brings us one step closer to our destiny. It’s what we do in that day that can change our destiny. Why should we stick to our same routine? Why not go off course and experience something different? Why not take a leap of faith and do something crazy? Why not make that wrong choice? Why hold back at all?

This is our life and we live it how we want. We take the risk, do the thing your heart is telling you to do. Live by your heart. Why hold back on what you're wanting to do. Today will go and tomorrow will come, but until how long?

Words

The Words section of the magazine is a space reserved for a variety of forms of words, be it poetry, short stories, or diary entries. The sharing of thoughts and ideas among peers is crucial for society to continue to grow. This is why I believe the Words section of the magazine is important to the magazine’s meaning as a whole.

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Diary Entry

Life. What’s the meaning of it? Everyone sees it different and values it

Beauty: Ugly Duckling Beauty

ug¡ly duck¡ling noun a person, especially a child, who turns out to be beautiful or talented against all expectations.

Photographer: Kendall Eager Makeup Artist: Chloe Walter Hair: Lorryn Rose

Metal Face

Get the Look! : NYX Studio Liquid Liner, Extreme Blue: $9.00 Shirt: House of Strut

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The Ugly Duckling Beauty editorial is a commentary on beauty standards in society. The honesty of this editorial is something I believe millennials will really appreciate.

Especially in a world where we are bombarded with a lot of content it is hard to tell who is lying and who is being transparent. I wanted this editorial to mimic beauty editorials in magazines in the most sarcastic way.

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Behind The Scenes

Behind The Scenes of Ugly Duckling

Travel

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But if there’s one reason to make the lengthy ride up, it’s for the view. There you are, in the middle of space, among the stars and what not, and you look down at little old Earth, and for once you understand how lucky you are. A trip to the moon isn’t for people content staying at home and acting out their normal day-in and day-out routines. It’s for the people who just aren’t satisfied. The one’s that feel there’s always more out there to be seen. Watching the Earth from the moon is a must for two reasons: 1. You’re on a completely different planet, not just a country over, and it makes you really appreciate all that Earth is. 2. You look at Earth, and see every place you’ve never been, every place you won’t have time to visit, is right there in front of you. Don’t let the lack of air or life or food deter you.

The view makes it all worth your while. Not to mention, when you return, you’re like a completely new person. You’ve lost a few pounds from rationing all that freezerbagged food and the feeling of your feet planted firmly on the ground gives you a new sense of stability. A trip to the moon may not be for everyone, but for those who go, they’ll return feeling as if they’ve discovered a whole new world.

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Like everything else with the magazine I wanted the travel piece to be ironic as well, so naturally the best place to travel for the travel piece is the moon. I also think this is another great article that allows the weirdness and randomness of the magazine shine through.

By: Alissa Malhoit

Travel

Travel

When traveling to the moon one needs to prepare wholeheartedly. When it comes to clothes, not much matters, after all those suits they make you wear out cover up just about every inch of your body. Imagine a stumbling version of the Michelin man with your face on the front and you’ve pretty much grasped the concept. But still, for time spent inside the ship, one may want to dress up now and then, so don’t be afraid to put in some time and really think it through.

As far as shoes goes, don’t over do it, apparently when you’re floating around aimlessly shoes seem a bit unproductive so foot wear isn’t the biggest concern either. If there’s any aesthetic focus to be had, it’s the face, so ladies bring that makeup, it’ll be you’re only tool of “changing it up” while you’re up there. Not to mention, that everyone will be able to see you while you’re there. Everyone on Earth can see the moon, so enjoy being in the spotlight. Now the trip up there won’t be brief, it’ll take a few days before you reach it, but once you’ve arrived, it’s like nothing you’ve ever seen before.

Geographically speaking there isn’t much.

A lot of rocks so careful where you step, dead volcanoes, impact craters and lava flow to name a few.

Travel

Travel: To The Moon and Back

Art: The Unromantics by Maia Gawor-Sloane Art Tell us a little bit about yourself.

I’m currently a senior art major at a small liberal arts college in Asheville, North Carolina. My focus here has been in painting and drawing, and I am very interested in graphic design and illustration as well. Outside fine arts, I love rock climbing, editing Instagram pics, viral videos, and singing in the car.

Can you tell us about your series “The Unromantics” and how long you have been working on it?

“The Unromantics” is the name I have given my senior project, and it comes from my views on how our generation of millennials interact with the world. I see this as a comment on how the weird or funny or uncomfortable moments we find ourselves in are incredibly far from romantic, even though this is often seen as an age which is romanticized or exaggerated in films, books, and television.

I have been working on this project in some capacity since the fall/ winter of 2015, when I began to think about what my thesis would look like.

Since then, the series has undergone many changes (I’m pretty sure I had a different project proposal every week last semester) but now it has solidified into a comedic, somewhat caricature-esque look at millennials and unpacking our day to day interactions. A huge part of that unpacking involves the duality of how we present ourselves online versus how we actually are in real life, and the affects of these different selves on others. Our perceptions of others are heavily influenced by the way we see their identities on social media – especially Tinder and Instagram – and the “highlight reel” tendencies of those platforms. What happens when we let others highlight reels get to our heads and all of a sudden we’ve been looking through our ex’s ex on Insta for an hour and a half?

This is the kind of moment I bring to life through “The Unromantics.”

Maia GaworSloane Interview by: Lindsey Capps

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As for the Art section of the magazine I was really inspired by what Maia Gawor-Sloane was working on for her senior project. It was a commentary on the absurdity of the digital dating world. I think her series The Unromantics is real and honest and doesn’t romanticize what romance is for millennials.

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What inspired you to create “The Unromantics” series?

through selfies, memes, and makeup tutorials.

I was inspired by the idea that each of us has a personal narrative or story, but we often don’t realize how much our individual stories overlap and relate to one another.

My main goal has always been to create a project that was relatable and understandable to the viewer; being a college student, my natural audience is made up of peers and friends whose

What kinds of materials do you use?

I work mostly with gouache because I love the pigmented matte quality of the paints.

I also work in oils for larger work and ink for smaller pieces. As a painter, mediums that are applied with a brush are my go-to.

As for surfaces, I create work on canvas, paper, and mat board. With some basic graphic design skills, I think my work could also be easily translated.

How do you think hook up culture and social media has changed the dating game?

stories are most similar to mine. This meant that illustrating the commentary on the everyday lives of millennials would be easy to make accessible to the majority of viewers because not only is that group all my peers and friends, millennials are also the largest living generation since 2015.

What’s so great about making work that is accessible to the largest social group? It lets us see ourselves in something outside ourselves; we can begin to understand our generation’s behaviors, and therefore our own, when we see those behaviors translated to new mediums such as painting, rather than the endless scrolling

Perhaps the most shocking fact about hookup culture is that we think it’s a new thing, that hookups on college campuses are something invented by Tinder and sliding into your DMs on Instagram. The truth is, hookups have been present on college campuses since colleges and universities became coed, and even before that when they were only for men. However, modern hookup culture as we know it through a millennial lens is different from past hookup culture because it is so heavily centered on the Internet and social media.

The advent of presenting our personal lives on social media as a highlight reel has created an overwhelming experience of perceiving other lives to be nicer or cooler because they seem more photogenic. We are choosing our hookups based on a few photos that are carefully chosen (or not carefully, what’s with the mirror selfies and prom pics with your ex?) by each individual as a means of appearing as attractive and available as possible. A short witty bio, your age, maybe a Spotify anthem song, or even an Instagram link are the only other bits of information we gather to make these choices. And that choice happens all within a matter of seconds, as fast as sending your bff a new fuckjerry meme.

Fig.1.1 You text too much, gouache & acrylic on canvas, 11”x14”, 2017 Fig 1.2 A lot to hold, gouache on mat board, 7”x71/2”, 2016

Food: Jail Food Recipes Food

Food

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3) Quick pruno Ingredients: 1 8 oz bottle of orange juice 1 fruit cup 5 packets of sugar Directions: In a wide-mouthed bottle (sports drink bottles work best) mix the orange juice and the syrup from fruit cup. Make sure to not fill over 3’4ths of the bottle with liquid.

Next add sugar and mix well.

Remove the lid from the bottle and place a layer of three coffee filters over the opening.

Secure the coffee filters with rubber bands or nylon. Place the bottle in a dark place and allow the mixture to ferment for at least 4 days and no longer than 7. Enjoy when you pull it.

Food

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2) Roll Cake: Ingredients: 3 packaged honey buns or sweet rolls 1 fruit cup 2 jelly packets Directions: Drain fruit cup and combine with honey buns in a bag.

Use your hands to mix and smash the contents in the bag. Remove the mixture from the bag and spread the dough and fruit mixture flat. In the center of the flattened dough add the jelly packets and spread evenly. Next, take one end and begin rolling into a log.

Finally use an edge to slice into disks.

Food

Prison Food Recipes was also ironic in nature. I wanted the imagery and layout to be dainty and sweet to parallel the fact that it was something as gritty as prison food recipes. I think the shock factor of this magazine is something the target market, millennials, will really respond to.

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Behind The Scenes

Making the Prison Food Recipes

Quizzes and Such: Quiz 42

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Quizzes and Such

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Quizzes and Such

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Do you have some paperwork regarding your divorce from the rabbit you had when you were nine, Libra? If so, today would be a great day to start and now finish it. Make sure to walk backwards into all doors you venture into today, you’ll be sure to get a promotion, but only if you work at a nursing home.

Libra September 23- October 22

A strong mind combined with your stellar Taurus intuition gives you a special edge when April 20deciphering which underwear you should May 20 put on your head to watch Scandal. Look out for unnecessary interruptions today, and remember that cleanliness is close to Godliness.

Have you been wanting to watch 12 hours of Law & Order: SVU, Scorpio? If so, this is the day to do it. Shut your door, close your blinds and sit cross legged in the dark on your couch while watching Elliot Stabler into the wee hours of the morning.

Don’t eat anything today either, you don’t want to scare the ghosts under your refrigerator.

Scorpio October 23November 21

The love of your life will be wearing blue Gemini converse and an Apple Jacks t-shirt.

May 21Make sure you tell them how much you hate Lucky Charms when you meet and I June 20 suggest that you use your third eye to see inside of the mind of your banker so you can make preparations for your homeless half-brother.

Have you ever wanted to sleep for more than 28 hours at a time? Today is your chance, Sagittarius!

Drop everything important you were going to do today. Leave your mother at the hospital, your boss one person short and your best friend behind bars. It’s time to think of yourself and leave everyone who loves you behind.

Sagittarius November 22December 21

Have you been working hard to keep your errands to a minimum, Cancer? If so, you will notice an advantage next time you try to brush your teeth with your fingers, since they will be clean and free of callouses. Be sure to watch 45 minutes of commercials today with no breaks of shows. You will know why when you see it.

A long-term relationship you’ve been putting most of your energy into may finally end in whipped cream, chocolate cherries and tears tonight. Keep an eye out for it to keep your heart in a jar and be sure to keep any cream from getting into that one eye. Your contacts might shrivel in the shower tonight, so be aware.

Cancer June 21July 22

Capricorn, you’ve been single for quite some time now. Even if you aren’t, come on, you know you really are deep down inside. So take this time to ask yourself out on a date. Go to an amusement park, ride that wobbling roller coaster, put peanut butter in your hair. Enjoy yourself.

Capricorn December 22- January 19

Leo July 23August 22

Your dreams will come true while hanging upside down in your nephew’s closet, but only if you put in red contacts and a mouth guard. Good luck.

Aquarius January 20Febuary 18

Communication flows freely while taking a bath in yogurt. Be sure to get Greek yogurt this time, though. You know why.

Virgo August 23September 22

Take all of your bracelets off today, Pisces. It is in your best interest to head to the grocery store and to fit yourself in the part of the shopping cart that children sit in. Have someone push you around.

If you can find someone to do it, they will be your lifelong partner.

Pisces Febuary 19March 20

Laying around comes easy to you.

That’s why you’re so smart, so take the time today to sit in the center of a field to reflect on how much money you’ve been wasting on music for your Zune.

Aries March 21April 19

By: Isabella Roy

The Horoscope section was less about irony and more about the fact that the reader of No Magazine would have an interest in astrology.

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Quizzes and Such: Quiz Quizzes and Such

Quizzes and Such

Who

What Blah

Quizzes and Such

Quizzes and Such

Where

Quizzes and Such

First and foremost my goal for No Magazine was to create magazine that was comically ironic but that also had a powerful message behind it. I think my most risky but also one of my favorite spread in the mag was the Trump quiz.

I wanted to address Trump in some way because I thought that discussing politics in a “lifestyle magazine� would be the ultimate taboo.

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Quizzes and Such

WhY

Quizzes and Such

Quizzes and Such

Blah h Bla

halB halB hal B

Target Market

Name: Blake Age: 21 Relationship Status: Dating Zodiac Sign: Virgo Location: Los Angeles, California Occupation: Student at UCLA majoring in Music History, Part time sales associate at a local vintage store Income: $19,225 Hobbies: Women’s Rights Activist spends time volunteering at Planned Parenthood. Freelance photographer. Learning palmistry and how to read tarot cards.

Name: Milo Age: 30 Relationship Status: Married with child Zodiac Sign: Aries/Pisces Cusp Location: Montreal, Canada Occupation: Architect Income: $ 62,514 Hobbies: Loves walking his rescue dog, Blu. Moved family to Canada shortly after Trump was elected.

Spends Sundays antiquing with his wife who is an interior decorator.

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Name: Pandora Age: 26 Relationship Status: Single Zodiac Sign: Scorpio Location: Berlin, Germany Occupation: Personal Shopper/ Stylist Income: $50,234 Hobbies: Collects records pins and patches. In her spare time she enjoys gallery hoping.

Name: Sebastian Age: 17 Relationship Status: In a committed relationship Zodiac Sign: Cancer Location: New York, New York Occupation: Senior in High school, Works part-time at a skate shop, Still supported by parents Income: $18,500 Hobbies: Skates, Drummer in a garage rock band called Step-Son, sells his drawings/ illustrations at the skate shop he works at.

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Logistics: Getting Started Financial To help to elevate the initial financial risks associated with starting a magazine, No Magazine will be a Online based magazine in order to gain readers, a fan base, and sponsors. Along with being published on Issuu No Magazine with also have a Kickstarter page. Additional costs will be avoided by the contributors of the magazine; writers, models, artists, stores, and photographers receive credit and exposure. Once No magazine is news stand worthy contributors will be compensated.

Publish online with Issuu premium $35 per month Benefits of premium: 1. Able to get statistics 2. Able to easily share Magazine across platforms (make magazine download able) 3. No banner ads next to your magazine 4. Able to make interactive with click able links 5. Global Reach

Initial start-up cost: Publish online with Issuu premium: 6 months x $35= $210 Social media is the biggest asset to the publication.

A majority of No Magazine readers use Instagram to interact.

Therefore we will not only have a website but also an instagram to interact with our readers.

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Media Kit and Rate Card Create Media Kit to gain sponsors and sell ad space.

According to infotoday Rate: $400 for full-page ads; $275 for half- page or less. Due same date as space reservations.

Because No Magazine is a start up magazine our rates will be half of the standard rate card. So for a full page ad it would be $200 and for half a page it would be $137.

When built up enough of a fan base use kickstarter funds and blurb to create physical magazine.

9.5�x13�

48 Pages

Ad Space: Full Spread: Unif Clothing Half Page: Ader Error Half Page: Nissin Cup Noodles Back Page: X-girl 25

Conclusion

No Magazine has been a creative outlet for me to be able to express my opinions and beliefs while also collaborating with talented creativities.

This magazine has allowed me to experiment and push boundaries aesthetically. No Magazine is an extension of my brand and serves as an example of all my passions. With it I hope to pursue a career in styling, editorial design or creative direction.

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