LINER
Spring ‘14
vol. 1
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OUR TEAM "
Kelly Searle Editor in Chief Sean Dickerson Illustrator Katy Steele Makeup Artist Paul Searle Shoot Producer Evynn Tyler Model Karalyne Thomas Model Emma Herdener Model Carly Rathburn Model Chelsea Boyle Writer Jacob Beydler Traveler Pippa Callanan Model Jordan Sowers Model Alyssa Zabala Model Jasmine Goodman Model Chelsey Nichol Writer
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WELCOME Welcome to Liner! In this first spring issue, we invite you to let down your guard, flip open the pages and dream a little.
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This is not your everyday magazine. You won’t find celebrity profiles here or ‘what’s in’ and ‘what’s out’; we don’t believe in steadfast rules and judgments. This magazine is all about looking forward, celebrating individuality and personal style.
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We’re going back to what’s inspiring about style, beauty and art: ideas. This is a place where imaginations run loose, trends are suggestions and judgments are ignored. This magazine is a conversation between real people about the meaning of beauty, how people of all walks live their lives and get inspired by aesthetics.
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Style to us is about more than the clothes you wear or how you style your hair; it’s about the way you carry yourself in this world, how you live and experience life, how you embrace new ideas and people.
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The title Liner refers to a swipe of eyeliner, liner notes, the lining of a dress, someone who sketches a new line on a blank sheet of paper. In an engineering sense, a liner is a sleeve that protects from corrosion inside a greater vessel. We want to build a barrier that seals out the dog-eat-dog current that’s become commonplace in an industry that is at its essence about forward-thinking and innovation. We want to go back to that core.
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This magazine is not about perfectionism. Style isn’t about reaching the Ideal to us; it’s about imagination and creation. You won’t find a single photo of someone’s body altered by Photoshop on these pages. In fact, it’s against our principles. We have a positive outlook, and things are looking up! Admiring beauty is in our human nature, and we’re all for it! Everyone has a face they put forward—what’s yours? What will it be tomorrow? We want to know. Enjoy!
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Kelly Searle, Editor in Chief
VOLUME ONE
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Taking to the unknown, TOSSING THE DICE, radically or subtly changing your life to be
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happier.
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Exploring, embracing UNCERTAINTY, leaving the past or a rut behind.
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Breaking out, breaking up, breaking in.
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We invite you to shrug off your coat, your baggage, your nerves.
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Take a leap with us.
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LINER style is personal.
EVERLASTING YOUTH ! !
Photography KELLY SEARLE Styling & Words EVYNN TYLER
“I’ve decided to become really engaged in style. Not really fashion, but style itself. I’ve always been interested in communication and I feel like style is a form of that. I’ve been wild about exploring looks.”
“I lived in a really small town where everything was really homogenized. I had an English teacher who explained to me that agency comes in many forms, including what we choose to wear. I really identified with that idea in a way I didn’t identify with fashion. Style over fashion.”
“When I think about getting dressed, i think about it like curating art. You’re picking the best pieces to communicate the impression you want to develop. I like to have a bold look and show skin. It’s very freeing. I’m experiencing a revolution of youth and sensuality. I think it’s really important to be someone flourishing in my youth and everything that comes with it.”
“I definitely consider myself a kid raised in the culture of the internet. There’s this idea of transparency where we’re all in each other’s heads, so we kind of see style evolving as it’s happening. There are pictures of me looking horrible back in the day but that’s who I was. Being transparent about that allows us all to exchange ideas freely. Having that visual exchange allows us to have a conversation about what we think is acceptable. There’s more access to ideologies than there has ever been.”
“You can either not get with it or be a part of the conversation that’s happening in our culture. Style can do everything for you, honestly. It gives you that sense that you’re able to go into any situation and feel like, ‘I’m kind of a star’. Not maybe of Hollywood, but in my life. I’m in control. I own my experience.”
“This is the thing. Our culture for a long time has been really focused on taking focus off of the self. Really not seeing a value in understanding what’s good about yourself. Style divorces you from that self-hatred and neglect. It puts you in a position to love yourself.”
“I feel like the message so many people are getting is, ‘you’re nobody special, so why do you want to dress like that?’. They don’t understand that by asserting a positive opinion of myself and taking control of my image, I’m actually doing something that’s radical in our culture. Our culture is very oppressive in some ways. Challenging that in any way I can is super important to me.”
 
DESERT WAYFARER " "" "" "" ""
Photography Kelly Searle Hair, Makeup & Styling Kelly Searle Modeling Karalyne Thomas
 
Dress BCBG Maxazria Necklace Vintage
Tights J.Crew Boots Charlotte Russe
Dress Sans Souci Necklace Accessory Appeal Earrings Ruche
ANATOMY OF THE LOOK ! ! ! !
Illustration Sean Dickerson Text Kelly Searle
SKIN
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Laura Mercier Silk Créme Foundation in Medium Ivory & L’Oréal True Match Crayon Concealer in Fair/Light
! EYES !
Flower Beauty Color Play Créme Shadow in Mum’s the Word, Mulch by MAC, Half Baked by Urban Decay, NYX Eye Pencil in Dark Brown, Maybelline Great Lash in Blackest Black
! CHEEKS !
NYX blush in Dusty Rose & Benefit Watts Up!
! LIPS ! Revlon Lip Butter in Raspberry Pie ! BROWS ! e.l.f.’s Eyebrow Kit
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SAN DIEGO DAYDREAMING Photography Kelly Searle Modeling &Text Alyssa Zabala & Jasmine goodman
“My style’s always been weird, out there. i’ve never been afraid to wear things that inspire me.” -Jasmine
“Style to me is the luxury of expressing yourself.taking care of yourself and making an effort.” -Alyssa
“It’s inspiring to see someone manifest their personality in physical form. It’s a glimpse into their soul. Style and fashion are two different things. Style is who you are; fashion is superficial, what’s going to sell. Style can’t be bought.” -Jasmine
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“Style is about feeling good about yourself.” -Alyssa
SUNDRENCHED REVERIE Photography KELLY SEARLE Models PIPPA CALLANAN & JORDAN SOWERS Hair, Makeup & Styling KELLT SEARLE
PIPPA & JORDAN "
The happily engaged couple on beauty, creativity and life.
What did you think when you met?
What types of creative ideas inspire you?
J/ My boss told me I would have a huge crush on
J/ I’ve always been a huge fan of Minimalism and
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P/ Meeting Jordan was definitely not love at first
its practice of restraint. Restraint sounds so negative…but is it? Practicing restraint allows you all the freedom and space to breath. Honestly, I think this is true of committed relationships too.
sight. I thought he was charismatic and hilarious, but it never crossed my mind that I would spend the rest of my life with him.
something unfamiliar that is both efficient and beautiful.
Pippa before we even met. He was right; I was instantly attracted to her and told my best friend all about her when I got home.
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You guys have been working on starting a new business called Epona Exchange, a horse-rescue program. Can you tell us more about that?
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P/ It is so exciting! It will help people find good homes for their horses for sale and give back some of the profits to horse rescues. We are working on the website now and are about a month away from launching. If you'd like to see the site, it is here.
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P/ I am fascinated by how designers introduce
" What inspires you about working together? "
J/ We both have a passion for creativity and a shared drive that gets us to a happy place. A feeling that originally brought us together. It’s always an amazing experience collaborating with her, playing creatively together and experiencing what each other value in our work and in life. P/ Creativity runs so deep to our values and who we are that I can’t imagine a life without it.
 
THE ESCAPE ARTIST How Jacob Beydler left his life in Chicago to pursue his dream one in Australia.
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Photography & Text Jacob Beydler
I’ve been living in Melbourne for just over a year, and looking back, I can’t believe how hard it was for me to settle on the decision to pack up and move myself from Chicago to the other side of the globe. In fact, transplanting myself from the Windy City, my friends, family, a good burrito and the many other comforts that I had grown to love throughout my life, has turned out to be one of my most exciting and worthwhile endeavors. Admittedly, my decision was made easier knowing my partner, Hiroki, would be waiting to pick me up at the airport terminal and carry my bags at the end of that long journey. I must say, as an extremely practical and rational young man, I couldn't help but second guess myself and my decision at nearly every step of the process; wondering what my family would think, how I would ever be able to afford it, whether my relationship would work out... But you know what? It all worked. And also in hindsight, I've realized that my decision wasn't that irrational or impractical at all and it's through this adventure that I've learned to embrace the unknown, trust in others, and to get out there in the world and explore. It may never sound like the easiest decision, or what your mom or dad would like to hear, but let me tell you, it can lead to great rewards.
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THE LANE WAYS
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Melbourne's lane ways are where it's at. You'll find Flinders Lane in the heart of the city center of Melbourne. It's a narrow alleyway filled with boutique shops selling some of Melbourne's most well known brands as well as up-and-coming labels with price tags I don't usually touch. It's a great area to grab a pour-over coffee, do some window shopping, and have a stroll to see some of Melbourne's famous street art and local buskers. Melbourne's lane ways are always bumping and each of them are distinguished by their unique personalities.
I LOVE PHO Living in Melbourne and the suburb of Richmond has been a gastronomic blessing. Though I do miss the Mexican food of Chicago's Logan Square, I am fortunate to have been introduced to Richmond's Victoria Street and it's abundance of authentic, tasty, and wallet-friendly, Vietnamese cuisine. One of my favorite and most frequently visited restaurants is, I Love Pho. Though I Love Pho has forgone a traditional name like you'll see at all of the other Victoria Street eateries, you will still find every bit of flavor in each spoonful of this delicious, Vietnamese noodle soup. It's a favorite of mine whether it's scorching hot or sweater weather. I've come to rely on this cheap, yet delicious delicacy for sustenance on a weekly basis, sometimes twice in one
THE GREAT OCEAN ROAD Melbourne is situated on Port Phillip Bay, with plenty of beaches situated throughout the city and suburbs. St. Kilda Beach is always a hot spot in the city and Melbourne is well known for the beach houses of Brighton. A little over an hour west of Melbourne, along the Great Ocean Road, you will find some of the most picturesque sand and salt water the world has to offer. This is where cliffs meet the white spray of the salty ocean waves and where surfing was perfected. It’s hard to simply name one beach along this scenic highway, but I wouldn’t make the trip without a stop in Fairhaven.
 
LOOKING INWARD Chelsea Boyle shares her beautiful story of growing up as an obese kid in Cleveland and coming into her own through years of struggling with selfworth, nine months of travel and selfreflection.
Photography and Text Chelsea Boyle
For the better part of my life, I’ve identified as the fat kid. Doughy exterior, ooey-gooey heart.
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Bad eating habits were engrained from a young age. My dad was a standup comic, and he’d often come home late with fast food long before I was even in school. I was off the growth charts from the word go and in a women’s 14 by sixth grade. At my senior prom, I wore a size 24 dress. By the summer before college, my 5’9” frame found itself carrying 285 pounds.
that it takes on the health care system or the marginally increased fuel cost for a fat person to fly or the unconventional drapery of underarm flesh or the rogue markings on stomachs and thighs. No, what really sucks about being obese is that you’re in a losing battle to love yourself. When beauty magazines repeatedly invalidate your plus-size waistline with encouragement to follow steps A through Z to attain a thigh gap or to accentuate the slope running from the small of your back to the apex of your ass, that garbage starts to grip you like you invented the cultural construction yourself. And when you’re constantly bombarded with ideals that you are not, the underlying message is that you are
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“skin is a faithful stenographer”
Right off the bat, let me tell you that I’m all for being whatever size you want to be; however, I suspect that in nearly every case, being significantly overweight is a less than ideal situation. Mostly, at least for me, it was pretty uncomfortable. Teenagers used to shout names at me while I was out at the movies with friends and when walking home from school. The shame penetrated my bones and rouged my cheeks it was so white hot. When I’d enter a store with friends, the clerk would say hello, but the eye contact almost never included me. In choosing my high school, I went with the two-story option simply because there would be fewer steps to climb between classes. And even in my freshman year of college, I repeatedly skipped a certain class because I had to climb two flights of stairs and embarrassedly catch my breath in front of my classmates at the start of each session.
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While these were my moments of small death, they weren’t the most unsettling thing about my condition. Obesity sucks not because of the toll
unacceptable the way you are. The most heartbreaking secret of all is that you will never, no matter how much weight you lose, be able to attain that ideal. Skin is a faithful stenographer.
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When I got to college, I decided that I was finally done with being fat. My freshman year, I developed the obsessive habit of delaying my first meal as late in the day as I could. I’d punish myself by vomiting up especially guiltinducing meals. Every morning, I’d weigh myself to make sure that I’d broken even or lost half a pound. My mood depended heavily on my lightening. I lost 60 pounds that year, but gained a controlling new eating disorder.
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My sophomore year, I transferred to school in Chicago. City life was exactly what I needed to overturn my long history of sedentariness. I challenged myself to walk as many places as I had the time to and lost another 40 pounds that year. I also had my first kiss and banished the daily weigh-ins to the past. Still, I’ll never forget eating Mexican fast food with my roommates and silently beating myself up over the toilet as my self-hatred
rained down in reminder that I was undeserving. The mission was control at any cost.
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Junior year marked my first time of peace with my weight. I rarely kept tabs on the numbers and could now say no to bad foods to avoid the guilt trip altogether. I even began dating. Still, heartbreak came in ways that reminded me that numbers don’t tell the whole story, and that I was something just outside of the norm. One of my boyfriends once told me while we were lying in bed that he wanted to be naked and for me to keep my clothes on. When I think back on that moment, I wish that I had loved myself enough to walk out the door without a second thought. But I didn’t. Instead, I stared at the ceiling in total paralysis while tears silently streamed down my temples, my hands perched atop the apron of skin housing my midsection that it seemed would forever mark me as used up.
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actually done it. Sure, I might’ve still had flabby underarms and obliques, but I had a flat stomach, goddammit. And look at my cute, new belly button!
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I turned 21 my senior year in size 6 jeans at an alltime low of 155 pounds. My three-year journey had been leading to this. In pictures, I look just as triumphant and carefree as every 21-year-old should.
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When I graduated into the real world, it took me a while to realize that I wasn’t quite as hip to the loving-myself thing as I thought I was. I moved home to Cleveland and got a job as a server. Though I could woo my tables with ease, I still didn’t have the body confidence to make eye contact with the bearded and bespectacled men I found to be so attractive. I was ruled by my avoidances. My hurt ran deeper than a surgeon’s scalpel could cut.
“I did more living in those nine months than I had in all my previous years”
The summer before my senior year, my weight had stabilized at 165 pounds—a 120pound loss—and I was a candidate for abdominoplasty. The procedure involved cutting a line from hip to hip just above my pubic bone and connecting the ends of this line with an arclike incision that bowed over my belly button. This skin was discarded, and the top portion was stretched to meet my groin to create an abdomen devoid of excess flesh. The first time I saw my flat tummy in the mirror, I broke down crying. I couldn’t believe that I’d
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At the age of 23, I was fed up with my lack of professional direction and my inability to open my heart. I had paid off my student loans and was amassing sizable savings with no idea of where it should go. In a moment of clarity, I decided that I would travel the world.
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In March 2013, I set off on my own with $18,000, a utilitarian wardrobe capable of spanning all four seasons, and a one-way ticket to Reykjavik. Over the next nine months, I hiked a volcano in Iceland, climbed Arthur’s Seat in Scotland, channeled my
inner monkey in the trees of England’s Sherwood Forest, marched to the heights of Park Güell in Barcelona, rode bikes along the Seine in Paris, foraged for mushrooms in the Czech Republic, went skinny dipping in Austria, stomped my feet to Hungarian folk music in Budapest, went on my first bar crawl in Berlin, climbed almost 1000 steps between the bell tower and the Duomo in Florence, broke a sweat mixing adobe for seven weeks in Turkey, rang in my 25th birthday while trekking the Nepali Himalaya to a height of 17,769 feet over 14 days, faced my fear of fish by completing my PADI Open Water certification in the Gulf of Thailand, and put aside any remaining doubts about the normalcy of my body over the course of a 12-day Thai massage workshop in the hills of Chiang Rai. The trip was a celebration of the things I either wouldn’t have physically been able to do or wouldn’t have given myself permission to do if I’d carried those extra pounds. In those nine months, I did more living than I had in all my previous 24 years. And in putting myself so fiercely out there, I realized time and time again that the world always has its arms open to you if you are open to it.
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I came home in December with a deep, unwavering love for myself. My brain had strategized its maneuvering across the globe. My eyes had witnessed landscapes I could never have dreamed up. My lungs had been tested to their limits at heights they’d never known. My heart had blossomed through the transformative power of touch in my massage class. My stomach had proven itself to be made of iron when confronted with strange bacteria. My legs had literally carried me over mountains. Every part of me glowed vibrantly with gratitude for my body’s
awesome strength, and I felt at home wherever I was because I had finally settled into myself.
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I’m now back on the road after a two-month stopover at home. This time around, I left my makeup on the desk in my childhood bedroom in an act of departure from the concern to enhance or cover up certain aspects of myself. This seems especially appropriate at a time when I’m transitioning from a photography career that is concerned with aesthetic to one of recognizing a woman’s natural power in childbirth.
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Beauty, I now know, is something we all inherently possess from the time we are born. We spring out brightly into a world of supported growth, if we are lucky. And eventually we start to make it on our own into a corporatized system that sells identity capital for profit. It’s a rigged system that makes us obsessed by the journey toward an unattainable ideal. True beauty shines when we wake up to the world around us and unfurl our petals to blossom bravely into our most radiant selves, unapologetically, without shame, all permissions granted.
Photo Kelly Searle
Photos Chelsey Nichol
DO WHAT YOU LOVE "
Letterpress shop owner, wife and mom Chelsey Nichol shares her journey to a life lived on her own terms.
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About four years ago, while I was working full time at a printing plant, I met someone who mentioned how much they loved letterpress printing. That connection started me thinking about learning the craft and starting my own business. I had the opportunity to move into a sweet little space in a historical warehouse in McMinnville, Oregon. My husband helped me refurbish the press and turn the shop into a perfect space for me to start a business. I took a workshop in Portland and started to do my homework on the craft of letterpress printing. I have such supportive friends who were some of my first customers. I worked nights and weekends for three years building my business. In 2012 I decided it was the right time for me to leave our family business and jump into the world of small business ownership. While this all sounds simple, it really was a very hard adjustment. I traded the stressful stability of a job in management to the stressful, but exciting world of self reliance. I couldn't have done it without the support of my husband, friends and clients. When I made the decision it was the first time I felt truly proud of myself.  
Photos Kelly Searle Inside the Type A Press studio
I felt like I was being brave enough to be myself and trust my ability to succeed. This time running and working in my own print shop has been some of the most fulfilling of my life. I have made so many new friendships, worked with some amazing clients, rediscovered creative parts of me that had been lost, enjoyed more time with my kids and confirmed that I am best when I am in control of my future. I used to think that the goal of working hard and making money was so that I could be ‘happy’. I believed that if I made enough money I could purchase things to make us happy or go places that would make us happy. It wasn't until I wasn't bringing home any money that I really discovered that it was about feeling happy. Being happy with the things that really matter, like self confidence and being a better wife and mother, collaborating with people, making new friends, feeling pride in things that I produced with my own hands. My mom jokes that I am "the happiest poor person" that she knows. While these first few years may be tough, I cannot wait to achieve the goals I have for myself and my business. The desire to succeed now means something so different than it did before.
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Growing up I was so sure of the path I needed to take, and the order I needed to do things. After I did all of the things on my list, I still kept feeling regret for all of those things I didn't allow myself to experience. I am so happy that I can redefine the meaning of success for myself and show my kids a different path. I find so much joy in being able to bring my kids to my print shop and that they can watch me work and I can teach them about hard work and being creative.
Photo Chelsey Nichol A recent collaboration with The Yvonne Collection
Photos Kelly Searle Chelsey with her family
CHELSEY’S FAVORITE PRODUCTS The makeup staples she turns to for a day in the studio, a night out with friends or playing with her kids‌
One of my most favorite things to do is go makeup shopping. None of my friends were really into makeup, so I never got to talk about products I loved or frustrations with department store makeup counters with anyone. I feel like once I found the right skin care balance (which changes every few years) it was much easier to find the right makeup to go on top of my skin.
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For me, foundation is my biggest investment. I want my skin to look young and healthy, but also I need red areas covered so I feel pretty and confident. I have been using Laura Mercier Oil Free Supreme Foundation. This product makes my skin feel silky and it covers where I need it to cover. I add Laura Mercier Secret Concealer under my eyes. It has a yellow tint that hides any darkness and I add it to my eyelids as well just to even everything out. It keeps my under eye area soft and moisturized. I also use Laura Mercier Secret Camouflage to areas that need a little extra coverage. Those three products give me a really nice base so that the colors I put on top look natural.
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For years, my favorite blush has been Nars in Deep Throat. Right now my go-to for a day in the shop or hanging with the kids is Clinique All About Shadow Due in Beach Plum. After years of using Dior Diorshow mascara, I found L'oreal Voluminous Black Smoke 24 Hour Bold Lash Mascara. I am in love with this mascara. And I can't emphasize enough how much I am addicted to lip gloss. There are a few brands I like, but my go to is Buxom Lip Plumping Gloss in Amber. It is the prettiest peach and it stays on really well without being too goop-y.
SERENE BOREDOM !
Photography Kelly Searle Hair, Makeup & Styling Kelly Searle Modeling Karalyne Thomas
CLICK HERE TO WATCH VIDEO
 
TWO-LANE ROADS, TWISTED VINES ""
Photography Kelly Searle Makeup Katy Steele & Styling Kelly Searle Modeling Carly Rathburn & Emma Herdener
Earrings Vintage Dress Vintage Tights H&M
 
Emma, Left: Sweater Ann Taylor Skirt Vintage Trench Gap Scarf Vintage Carly, Right: Blouse Vintage Jacket Forever 21 Shorts Forever 21 Earrings Vintage
NOTES FROM THE MAKEUP ARTIST ! Editor Kelly Searle photographs & interviews makeup artist Katy Steele about their editorial on the previous pages.
Hi Katy! So, you live in McMinnville, Oregon, about an hour outside of Portland; it’s where we did this shoot together. It’s often likened to the Napa Valley of the Northwest. I always like that you really do what you love, where you love to be. It kind of ties into what Liner is all about too--abandoning that who's-who mentality that's so big in the fashion industry and the blogging world right now. You have tons of that sincere, grounded, passionate energy! I always liked that about you. Any thoughts on that subject?
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Oh, McMinnville...I really love it here. I love the weather, I love the trees, I love the people! I think having my own business has led me to invest and become more passionate about this community. We have a lot to offer.
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I love the vision for Liner; I think we are on the exact same page. I really aspire to live a happy, peaceful, loving life. Some people may be able to accomplish that while chasing fame, but I really don't want that kind of striving in my life. I like the intimacy of doing this here. To me, the people of Oregon are worth no less than the celebrities of LA! I'm really happy some makeup artists want to channel their passions in ‘the big time’; they
give me so much inspiration! I'm just very blessed I can do it here and then quietly slip home for a cup of tea and Netflix with my husband.
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You're a makeup artist. A really good one! What were you trained in and what's your favorite thing you learned in beauty school?
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Thank you so much; you've seen the best in me since we first worked together! I love how you inspire confidence in people. I went to The Euro Institute of Skin Care where I was trained to become a licensed esthetician. I learned all about skin, waxing, body treatments and makeup artistry.
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I actually didn't enjoy makeup artistry as much as I could have while I was in school. I loved learning about it and playing with the products but I felt intimidated by the girls who would do more dramatic, intense eye makeup.
That not being my style made me feel like I lacked the talent to keep up. I realize how silly that was now. Makeup artistry is just that: an art. Artists have different visions for their pieces and feel most comfortable working with certain mediums! How boring would life be if we all had the same talents?
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What's your favorite brand of makeup, if you had to choose one. Why?
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Wow, that's difficult! Just one? If I had to I would say Youngblood Mineral Cosmetics. Being an esthetician makes me really consider the quality of the makeup for the skin and Youngblood has foundations and blushes that wear, apply and photograph beautifully but are also great for the skin. That being said I also adore MAC Cosmetics. Their shadows, liners and lipsticks are amazing.
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When you're thinking up looks, what era/images/ideas do you use for reference?
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“I never want to take a face and fit it into an idea of beauty that doesn’t match it”
I'm really all over the map. I seem to end up in the 50's and 60's a lot for photo shoots with cat eyes and red lips. I also love the tan, natural looks from the 70's, the bold brows from the 80's and the dark, high contrast lips from the 90's! Don't even get me started on the roaring 20's! The simple, heavy eye makeup from that time was gorgeous.
! What's your favorite type of look to create? !
I really believe that every woman is beautiful. We dull our beauty through mistreatment, self hate and sometimes through alteration, but underneath all that is a a face that looks the way it looks on purpose. I never want to take a face and fit it into an idea of beauty that doesn't match it. I really dislike those contouring photos you see where they take a pretty girl and turn her into a completely different person with makeup. Don't get me wrong, the talent there is incredible! Her nose looks slimmer, her whole face is thinner and her
lips are a totally different shape. But what happens when a child wants to hold that face in his hands? Or when someone wants to kiss her? You can't live life in a mask and no one should feel they have to. With that said, I love to create looks that inspire confidence in women. Not because they look so different, but because the makeup is pulling out the features that were already beautiful about them. Maybe makeup that minimizes acne or a scar helps them to see how amazing their eyes are. I also love a fresh face and very minimalistic eye makeup with a really bold lip. You still look like yourself, but now you've got this daring aspect that can change your attitude completely.
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So, we worked on this 60's-inspired shoot together. What were your first thoughts when I approached you with the idea? Where did you get your inspiration from? I loved the lips and cat eyes. Such a beautiful, classic look. But you kind of made it look modern and a little gritty, too! Which I loved. How did you do that?
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That shoot was so fun. I was so excited! I love really feminine looks with bold touches and this look was all about that. The light pink with the bold cat eye was so sweet and edgy at the same time. I think the modern, gritty look came from the touch of sheen on their faces, we didn't go too matte with anything and I think it added a little unkempt sexiness. Add in their attitudes and windblown hair with your photography and I think all ended up really unique and lovely!
! What was your favorite part of working on that shoot? !
I really enjoyed the team the most! You can tell in the photos how close Emma and Carly are; it was so fun doing kind of a "twin" look on them. That kind of friendship and trust brings out a special confidence, too, so I feel like they just looked extra beautiful and happy. It made the makeup look that much better!
MEET THE MODELS Carly Rathburn and Emma Herdener share insight into their friendship & modeling careers. Interview by Kelly Searle
Hi Carly and Emma! So you two have been best friends for a really long time. When and how did you meet?
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Carly: We met when I first moved to McMinnville, Oregon in a second/third grade mixed class. It was recess, and I see little seven-year-old Emma off in the distance with a couple others flapping her arms in the air. I walk up and ask her what she was doing. Elated, Emma says, ‘We’re playing Pokemon! Wanna play?!’ and ever since that foreign request, we’ve been best friends.
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You guys do Kumoricon every year. Can you explain to people what that is? What are your preparations for that? You two always post mind-blowing photos of your handmade costumes and makeup. How did you guys get involved in that?
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Carly and Emma: Kumoricon is a convention held in Vancouver, Washington that celebrates all things anime and Japanese culture related. It really is a great place to get together for people who really like anime and even video games or other conrelated activities. We got into it because another one of our friends told us about it and asked if we wanted to go. We jumped on it, and we've been
addicted to it ever since! One of the things that we really like about conventions is being able to stretch our abilities and skills to challenge ourselves: taking a fictional character and bringing them to life. We are so inspired by others’ creations and the characters we are trying to imitate. A lot of blood, sweat and tears goes into sewing, gluing and crafting these costumes. We both want to put our best foot forward in any artistic adventure.
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So this 60’s-inspired cover shoot: what was that like for you guys? Is it weird modeling together or are you used to it?
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Carly and Emma: It was super fun for both of us! We always love working together. Heck, that's how our amateur modeling careers got started! So no, we never feel weird modeling with each other. We know each other's angles and quirks better than anyone else, so that helps us look better in front of the lens. Everyone has habits that don't look the best through the camera's eye, and we help each other avoid that.
We help each other adjust to the camera, and avoid getting stagnant. We feed off each other very well when we shoot, and we've found that a little improvisation goes a long way.
What types of looks are your favorite on shoots? I know you guys aren't afraid of a little makeup!
Carly: I think my tip for aspiring models out there
Emma: Part of the fun of modeling is that you get
is to be yourself. Don’t find a model and try to be them. I think it can be helpful to find inspiration from some, but don’t forget that you have great ideas as well and be your style of creative. Don’t care about what one person says is creative or if another says it’s been done a million times. Go with what you like because ultimately, it is different because you are different.
the opportunity to pretend to be someone else. For example, in the 1960s shoot, Kelly put me in clothes I would probably never wear regularly. We had the opportunity to be someone else for the shoot, and understanding that you're essentially role-playing can make it even more fun. It's fun to put yourself in someone else's shoes, so picking a favorite ‘look’ is really challenging.
! Any tips for aspiring models out there? !
Emma: Spend some time in front of a camera. Even if it's just a simple point and shoot or a camera phone, have someone take a whole bunch of pictures of you. It can be hard to figure out what angles you like of your face and your body, and the easiest way to do that is to see some twodimensional images of yourself.
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Carly: I don’t think I have a favorite look from shoots. I think each shoot has a unique personality on its own and I like the emotional variety photo shoots can bring.
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How did you guys learn to do your makeup for your Kumoricon characters? Has it effected the way you do your makeup on an everyday basis?
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Carly: Whatever you're
I started just taking pictures of ourselves. Learning what were good angles and what lighting looked best on camera.
going for, you get there through trial and error. We get a lot of good Photo Carly & Emma sources from video tutorials which are very helpful. I do think over time, the way I do my everyday makeup changes. I learn new things just by trying something new, or seeing how a friend does their makeup, or watching a movie and seeing if I can re-create an eyeliner technique.
Emma: There are a lot of good resources if you're
Emma: I completely agree with Carly's perspective
interested in finding jobs modeling. However, there are definitely a lot of people out there who might exploit you. Remember to be safe, and don't do
on makeup. It's really something you just get better at with practice. The more you do it, the bigger your skill set will be. Watching other people do makeup or trying to re-create a look you like are hugely helpful, but even more important is to have fun with it. If you like it, you'll be drawn to it more and more.
! How did you guys start to get recurring shoots? !
Carly: As far as modeling and finding jobs, I am a full time student. So I don’t have as much time as some, be you can always make time for it. And really, it’s just putting yourself out there. Emma and
things that you feel uncomfortable with. A good way to do it is to bring a friend to a shoot. They can also help you feel more comfortable and make sure you get good angles!
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You can check out more of Carly and Emma’s work on their Model Mayhem profiles here and here.
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SPRING BEAUTY ! !
Photography & Text Kelly Searle
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DIOR ADDICT LIPSTICK IN DIABLOTINE E.L.F. STUDIO BRONZER IN GOLDEN PRADA CANDY L’EAU TOPSHOP LIPSTICK IN BRIGHTON ROCK BENEFIT LONGWEAR EYESHADOW IN BINGO!
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