TIMC 2014 Report

THIS IS MY CITY The Creative Festival

2014 ACTIVITY REPORT

INDEX: I- General Report II– Workshop: “Make Your Own 3D Printer” III- DAY 1 [26th NOV]: • Conference: “The Maker Movement: A Chance for Macau!”

• Screening: “Maker: A Documentary on the Maker Movement” by Mu-Ming Tsai IV – DAY 2 [27th NOV]: • “Creative Residencies TIMC13: A Retrospective Exhibition” • 3D Printing Showcase V – DAY 3 [28th NOV]: • “TIMC TALKS” Powered By Pecha Kucha • Movie Screening: “The Tricycle Thief” By Maxim Bessmertny • Music Concert by “The Legendary Tigerman” VI – Promotion, Media and Internet VII – Special Thanks

I – General Report Since 2007, the “Cultural Association +853” has been organizing and promoting an event called “THIS IS MY CITY” which has, throughout the years, evolved into the “THIS IS MY CITY –The Creative Festival”. This yearly Festival aggregates several types of activities such as workshops, conferences, exhibitions, creative installations, creative residencies, performances and music concerts.

The Festival is a multidisciplinary and multicultural event focusing on four key aspects: Creativity, Innovation, Urban Culture and Technology.

Its program comprises of several sessions that are grouped into 4 sets of activities: Educational Actions (workshops and conferences), Exhibitions (exhibitions and installations), Performances (concerts and shows) and Creative Residencies (creative and artistic interchange programs between Macau and foreign countries).

This year (2014) marks the 8th edition of “THIS IS MY CITY”, the year when the event openly assumed itself as a festival - The Creative Festival possibly the only festival, in Macau, showcasing and aimed at the Creative Industries universe as a whole.

For 2014, and following the THIS IS MY CITY tradition, the program offered to the public consisted of 8 different activities focusing on different forms and fields of the creative expression and took place on the period between the 22nd and the 28th of November.

The program and its activities were organized as follows:

•

The Workshop: “Build Your Own 3D Printer” (Educational Actions). from the 22nd and the 24th of November, at the Macau Science Center.

•

DAY 1 [26th NOV], At the Macau Science Center’s Convention Center: -­‐

The Conference: “The Maker Movement: A Chance For Macau!” (Educational Actions)

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•

•

Screening: “Maker: A Documentary on the Maker Movement” by Mu-Ming Tsai (Educational Actions)

DAY 2 [27th NOV] At the Macau Design Centre: -­‐

Exhibition: “Creative Residencies TIMC13: A Retrospective Exhibition” (Exhibitions)

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Showcase: “ 3D Printer Showcase”. (Exhibitions)

DAY 3 [28th NOV] At Albergue SCM:

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“TIMC TALKS Powered by Pecha Kucha”. (Educational Actions)

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Movie Screening: “ The Tricycle Thief” a short movie by Maxim Bessmertny. (Performances) Music Concert by “The Legendary Tigerman” (Performances)

On the overall, this edition of the THIS IS MY CITY was marked by an increase of participation, audience and reach. It was also marked by a more solid and consistent program, which tried to approach the subject of creative industries on its different aspects.

THIS IS MY CITY in numbers: Number of days: 7 Number of activities: 8 Number of creators involved: 12 Number of speakers/participants: 10 Number of workshop participants: 10 Total audience: 800 (aprox.)

II – WORKSHOP: “Make Your Own 3D Printer” This activity had as goal the promotion of use of 3D Printers as a tool for the creative activities by the introduction of a set of new printers on the local community through the workshop. In this workshop the participants had the chance to learn how to build, and to build, their own 3D Printer and how to

 operate it. At the end of the workshop the participants took home their own self-built printer.

As a result of the Workshop, 5 new 3D printers were introduced in Macau and are now ready to start printing all sorts of things, posing as serving tools at the service of creativity!

This Workshop was co-organized in conjunction with the Minchee Lab and counted with the full support of the Macau Science Center.

The Workshop in numbers: Number Number Number Number

of of of of

days: 3 hours: 20 participants: 10 built 3D Printers: 5

The Workshop in Images:

III - DAY 1 [26th NOV] Macau Science Center Convention Center

Conference: “The Maker Movement: A Chance for Macau!”

This conference’s objective was to introduce to the public the Maker Movement’s concept, the myriad of possibilities that this concept could bring to Macau and to the city’s creative industries, and the positive impacts that it can have on the educational, creative, business and economic diversification levels.

This counted with the Minchee Lab and the University of Saint Joseph as coorganizers alongside with the THIS IS MY CITY main organizer the “Cultural Association +853”, and counted with the support of the Macau Science Center.

The speakers were: -­‐

Gerald Estadieu (Professor at the University of Saint Joseph and Co-founder of the Minchee Lab project) who presented the theme “ Maker Movement, What and Why? “, during which he explained the Maker Movement, the Digital Fabrication, and the Fab Lab Concepts to the audience.

-­‐

Manuel Correia da Silva (Creative Director and Co-founder of the Lines Lab project) who through his presentation “ We Are All Makers “ showed the audience the benefits and influence that the Maker Movement can have on the creative projects and fields, by giving the example of his own experience on the product design field.

-­‐

Paulo Rego (Publisher and General Manager of the Plataforma Macau project) whose presentation “Make Macau Count” gave the audience a general view of the economic and social impacts of the Maker’s concept and the possibilities that can arise from its adoption by Macau’s creative industries community, being that it can be a possible motor for the economic diversification and a source of identity of Macau’s role on the regional setting of the Pearl River Delta.

Screening: “Maker: A Documentary on the Maker Movement” by Mu-Ming Tsai The 'Maker Movement', sometimes called the 'Third Industrial Revolution,' subverts traditional manufacturing by building on innovative concepts such as open source, local manufacturing, crowd funding, and digital fabrication. Breaking the hobbyist movement stereotype, 'Maker' delves deep into this ecosystem of design and manufacturing in the Internet era.

The film explores the ideas, tools, and personalities that are driving the

 Maker Movement – and returns with a timely snapshot of one of the transforming influences of the current age.

The film, directed by Mu-Ming Tsai and released on May 2014, is the result of a series of extensive interviews of key figures behind headline-making projects, daily practitioners, and observers of the movement, in our effort to piece together what this ecosystem looks like, and present insights on how it can impact society, culture and the economy in the U.S., and the world.

The screening was made possible with the support of the Macau Science Center, and the co-organization of the Minchee Lab and the University of Saint Joseph. It followed the conference and served to illustrate the notions of the Maker Movement.

DAY 1 in Numbers: Number of activities: 2 Number of Speakers/Participants: 3 Audience: 18 (aprox.)

DAY 1 in Images:

IV - DAY 2 [27th NOV] Macau Design Centre

“Creative Residencies TIMC13: A Retrospective Exhibition” The Creative Residencies have been, since the 2012 edition, one of the main sets of activities included in “THIS IS MY CITY” programs, alongside with the other three, the Educational Actions, Performances and the Exhibitions. It has been

thought as a mean to promote an interchange between the East and the West, on a creative level.

In the past two editions, the “THIS IS MY CITY” took local and Chinese creators to Portugal, and brought Portuguese creators to Macau. In the aim, to incentivize the interchange of knowledge, ideas and experiences between creators of different cultures, and also with the objective of showing what is being done on this part of the globe, giving these residencies a double function - the interchange and apprehension of new knowledge, as well as the showcasing of the different forms of experiencing creativity.

On 2012 and 2013, under a protocol between “THIS IS MY CITY” and the Portuguese cultural association “Oficinas Convento- Associação Cultural De Arte E Comunicação”, in Montemor-o-Novo, a group of creators from Macau and China participated in this unique project.

The works of Crystal W. M. Chan and Yves Sonolet showcased in this exhibition gave an insight into the whole process linked with those residencies, showing not only some of the work produced in loco, but also the research work made by the creators.

Alongside with Crystal’s and Yves’ work, there were also present works and references from previous editions of the Creative Residencies with the aim to give a notion of what it is the Residencies project and what have been done in the past.

This exhibition was co-organized in conjunction with the Macau Design Centre, a THIS IS MY CITY – The Creative Festival strategic partner.

3D Printing Showcase The 3D printers assembled during “Make Your Own 3D Printer” workshop were showcased as part of an audio-visual performance, featuring video mapping and real-time electroacoustic music. The audience had the opportunity to see the devices in action while listening to an experimental composition produced live with sound samples captured from their mechanical elements.

This showcase was curated by the THIS IS MY CITY team under the creative direction of João Cordeiro, and technically supported by Minchee Lab.

 This showcase was intended as an original way to show the 3D printers in action and give a notion of the possibilities of these tools on the creative processes. It captured the attention of all members of the audience as they saw the materialization of the printed pieces in real time and under their own eyes.

DAY 2 in Numbers: Number of activities: 2 Number of creators involved: 8 Number of works in display: above 20 Audience: 100 (aprox.)

DAY 2 in Images:

V - DAY 3 [28th NOV] Albergue SCM The 3rd and last day of the THIS IS MY CITY 2014 – The Creative Festival was the climax of the whole Festival. For this last day the program included the TIMC Talks Powered by Pecha Kucha, the Macau premier of the short movie by Maxim Bessmertny “The Tricycle Thief” and to close the Festival, the music concert of the international musician Paulo Furtado with his rock and blues project “The Legendary Tigerman”.

This night was a successful and memorable one, with an attendance of over 400 people that enjoyed the program accompanied by good food and drinks, in a party mood that served to commemorate the Creative Festival and the whole of the Macau’s creative environment. It was also an opportunity for the local creators to meet up in an informal way and exchange ideas and share their new projects.

“TIMC TALKS” Powered By Pecha Kucha After the success of the 2010’s edition of THIS IS MY CITY, where the Pecha Kucha model was presented for the first time in Macau, and the 2013’s edition where the THIS MY CITY Conferences “Powered By Pecha Kucha” took place in two different occasions and venues, for the 2014’s edition, the Festival brought once again a session “Powered By Pecha Kucha”.

Under the proposed theme Old City Vs. New City , selection of 8 speakers, representing different perspectives of interest and action presented their thoughts and experiences on this broad theme. They were invited to reflect upon the past experiences and expectations of the CITY, the present impressions, and the hopes and dreams for the future. The CITY, as a place of living, is built upon the usage of the geographic spaces that we occupy.

As such, either the city we live now, either a city where we lived before or just an ideal city, a place which we can claim as our city. THIS IS MY CITY! The speakers who shared their experiences: Crystal W.M. Chan, Artist (Macau) Paulo Rego, Journalist and Publisher (Macau) Benny Tang, Designer (Macau) Mónica Coteriano, Actress and Contemporary Dancer (Macau) Gerald Estadieu, IT Professor and Maker (France/Macau) Rui Leão, Architect (Macau) Shiori Yamaguchi, Cultural Journalist (Japan)

Movie Screening: “The Tricycle Thief” By Maxim Bessmertny The short movie, shot in Macau and with a plot based on the local society, was screened for the first time in Macau at the THIS IS MY CITY 2014 – The Creative Festival, being that its first screening happened in Toronto (Canada) by the occasion of the 2014 Toronto International Film Festival where it was very well received by the critic.

Directed and produced by the locally based director Maxim Bessmertny, this movie is one of the best examples of the quality creative productions that have been being made in Macau lately; therefore it was the THIS IS MY CITY – The Creative Festival duty to showcase it on this year’s program.

The screening counted with presence of the director and all the cast, such as the actors Sam Leung, Aeson Lei and Chu Wing Mui; this made of the screening session a big success bringing in a big audience and media coverage. At the end, the audience was delighted to see their city portrayed in a locally produced movie with such quality and beauty.

Music Concert by “The Legendary Tigerman” “The Legendary Tigerman”, the alter-ego project of Portuguese musician Paulo Furtado was presented at the closure of the THIS IS MY CITY 2014 – The Creative Festival.

Paulo Segadães accompanied the international raising star Paulo Furtado on the drums for this first time ever in Macau concert, and the second in Asia.

During 1 hour and half, the musicians played their Rock’n’Roll and Blues themes from their latest album “True”, delighting the audience of more than 400 enthusiastic music lovers that were present at the Albergue SCM. The concert was filmed and recorded by the Festival’s media partner TDM, resulting on a locally produced original media and cultural content that portray well the ambience of the concert, and which can be used to

 promote what is being done in Macau in terms of concerts and the creative industries. The setting of the Albergue SCM, with all its historical and picturesque aspects mixed with the modernity of a rock concert gives a sense of Macau itself, the symbioses between heritage and creativity.

Day 3 in Numbers: Number of Activities: 3 Number of Creators Involved: 3 Number of Speakers: 7 Produced Media Content: 1 Total Audience Through Out the Evening: 700 (aprox) Audience at Peak: over 400 (aprox) Day 3 In Images:

VI – Promotion, Media and Internet On this edition of the THIS IS MY CITY – The Creative Festival it was noticeable the increase of the media and internet exposure compared with previous editions, this has to do, not only with the quality of this year’s program, but also with the promotion strategy adopted by the THIS IS MY CITY team that included working closely with solid media partners, attributing to each one of them the coverage of specific parts and activities of the program. Also, the fact of having several co-organizers and partners for the various activities helped on the joining of efforts to promote the event, mainly by the sharing of the communication means that each part already have.

Still to note the enormous increase (150%) of followers at the Festival’s Facebook page, this due to the synergies built with our partners, crossing over the social media promotional actions between partners.

To mention that in result of a protocol established with the Festival’s media partner TDM (Macau TV Station), the Festival, together with the musician’s promotion agent, offered 2 documentaries about the artist’s work that was shown on TDM Canal Macau in the week before the concert, in return TDM filmed and recorded the concert in Macau.

Ads in Media:

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MEDIA COVERAGE:

TDM

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TDM NEWS

INTERNET EXPOSURE:

20/10/14

Times 21/11/14

Hoje Macau

Macau Daily

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Cultural Chinesa Mask9.com

Pecha Kucha

Agenda

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Closer What's on

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VII – Special Thanks

The THIS IS MY CITY 2014 – The Creative Festival wouldn’t have been possible, and the success it was, without the precious support and help of the following institutions and their staff.

So, as a sign of the Festival’s gratitude, we would like to thank all of our partners, supporters and sponsors for their involvement, and hope we can all work together, once again, on the 2015 edition of the THIS IS MY CITY – The Creative Festival.

Institutional Partner

Co-Organizers

Strategic Partner

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Supporters

Media Partners

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Sponsors