04. About Building Innovations magazine 06. On the web 08. Features and benefits 10. Social media support 12. Email marketing 14. Costs and options
Innovations is produced by
Building Innovations is a magazine for architects and other influential building designers. First published in 2003, the magazine is designed and produced for the target audience that it serves, recognising that pleasing aesthetics and tactility are key considerations for the building designer.
Perfect bound, matt laminated and produced to high production and design standards, the magazine offers plenty of space and the opportunity for a strong visual presence for the magazine's contributors. A digital copy is also produced and is available to everybody.
Although it's reassuring to know that there's still a demand for quality 'hard copy' printed magazines, Building Innovations also has a website of equal quality. You can find it at www.building-innovations.co.uk and it has all of the qualities that you'd expect from a Building Innovations production, including architects projects, CPD news, client's project and product stories, opinions, news and much more.
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www.building-innovations.co.uk
The Building Innovations website is a showcase for building product manufacturers, architects and other building designers to showcase their projects, services, products, news, CPD information, opinions and expertise. Designed to complement the quality and clarity of the printed magazine, www.building-innovations.co.uk is well-designed and is clear, functional and intuitive.
Readers can search by company or by category - there's a designers section which showcases building designer's projects, a CPD section which presents manufacturers courses and each article is product grouped and categorised. It's also logically and attractively archived, with each client having the facilities to build their own 'portfolio page', in which all of their articles are showcased.
Backlinks, social media promotion and direct email make up the www.building-innovations.co.uk package with the opportunity for readers to subscribe, free of charge, to receive the magazine and the e-newsletter.
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Just some of the benefits of Building Innovations :
• Designed and produced for architects and building designers
• Top quality design and production values
• Published and mailed to approximately 26,000 architects, interior designers and other building professionals
• Features architects projects - in print and on the web
• Specific CPD news sections at www.building-innovations.co.uk
• Archived and searchable for added value
• News, products, projects, opinion articles welcome
• Clients can build portfolio pages on the website
• Social media support
• Website backlinks complement your SEO activities
• Your stories appear on the homepage for at least two months
• Take part in branded solus or shared emailers
• Limited banner ads are available on the website
• Website longevity
Articles that are featured in Building Innovations - either in print or online - are automatically promoted via our social media channels - X, Facebook and Instagram. We’ll also help your social media marketing along by reposting on our accounts for you.
Each social media posting links back to either the digital magazine or - if the story's featured on the website at www.building-innovations.co.uk - to the online story which then gives readers access to all of your material. Your URL is part of the story as well, so readers always have the opportunity to go directly to you.
You can also use your website appearance in your own social media programme of course, and between us, we'll make a great team.
Our aim is to only follow - and be followed by - people who are relevant to you, to us and to the industry. Big numbers are great, but being relevant is much more important!
Every time that Building Innovations is published, we email our database to let them know. We let them know that the digital version of the latest edition of the magazine is available, and we link them back to it. Individual articles are also linked back to the digital magazine if they appear only in the printed version.
Every time that the magazine is published, then we also let the readership know that the updated, gleaming www.building-innovations.co.uk site is waiting for them.
We also produce designed, bespoke, functional, shared or solus emailers for you to take part in, and every story will link to your website and also back to the story on the website.
Readers will be able to view your entire 'portfolio page'added value and exposure for you! The shared emailers are 'Building Innovations' branded - typically they can relate to a product group, or perhaps CPD news, or can even consist of just your stories.
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You can appear in the printed and digital magazine, on the web at www.building-innovations.co.uk - or both, of course. Here's a guide to costs:
Press release in B-I magazine (print + digital version) - £100
Half page editorial in B-I magazine (print + digital version) - £160
Full page editorial in B-I magazine (print + digital version) - £280
Double page editorial in B-I magazine (print + digital version) - £400
Article published on www.building-innovations.co.uk - £110
Any article appearing on the website attracts a 30% discount (to £77) if it also appears in the magazine.
Shared email inclusion - £140
Solus email - £380
The above is a guide, but isn't a rigid 'menu' of choices by any means, and we're happy to help with various options - in fact, anything that helps you. We can make virtually anything work!
Building Innovations is produced by L2 Architectural Media Limited Park House, Stafford ST17 4AL 01785 291442 L2am.co.uk james@L2am.co.uk building-innovations.co.uk