Link Design Dutch design since 1996
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Amsterdam since 1996
Shanghai since 2010
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introduction
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17 years of experience Link Design, established in Amsterdam and Shanghai, is a creative design agency. We are specialized in branding in the broadest sense of the word. Link Design helps her clients in all sub-areas: from strategy, logo and visual identity to brochures, packaging, websites, SEO strategies, campaigns, kick-off events and more. In addition Link Design takes care of the Brand Management for western companies wanting to enter the Chinese market. From our office in Shanghai Link Design develops, coordinates and supervises the brand value of our customers in China.
Marc de Roo
CEO - Creative Strategy Director Link Design
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Step by step Over the last 17 years we worked out a 4-phase method to develop creative concepts that work, and designs that meet your expectation.
1. STRATEGY
2. CREATIVE CONCEPT
Market research
Brand identity
Communication strategy
Brand values (media independent)
Business approach
Brand future
Determining the USP’S
360˚ concept
Mission, vision and positioning
Concept design
STARTING POINT
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our services
3. DESIGN
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4. IMPLEMENTATION
Production Distribution PR/media For the implementation we work together with trusted partners who print our designs or build our websites. If you already have a trusted partner for production we can also team up with your partner for the implementation.
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CAses
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BuMA/steMrA
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Buma song tracker
bumA/stemrA represents the interests of music authors, composers and music publishers. We’ve developed a new visual identity and communication tools such as annual reports, websites, brochures, posters, (digital) newsletters, app, invitations and more.
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DuisenBerg schooL oF FinAnce
+ 300%
+ 200%
Applications
Number of students
11
+ 200% Corporate sponors
duisenberg school of finance is a collaboration of the Dutch financial sector and universities. We’ve developed the visual identity for DsF, incl. the (mobile) website, corporate brochure, business cards, diplomas and SEO strategy.
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rituALs cosMetics 13
rituals is a Dutch brand that develops innovative products for home and body care. We’ve been responsible for a large number of concepts and package designs since 2008. We’ve helped rituals staying ahead of the competition. the company has currently 220 stores worldwide.
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kPn consuLting
Een route met highlights in tekst, deo. beeld en vid
Kpn consulting: ‘guide to the new world’. the report reads like a tour of kPn consulting. We take the reader on a virtual tour through Layar and Qr to videos of kPn events.
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eQuiniX 15
equinix is one of the leading companies that manage data centers. For their latest data center in Amsterdam we’ve developed a brochure with the title ‘The Digital Gateway to Europe’. The design of this brochure has set the tone for Equinix worldwide.
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MEEN
MEEN
N GE
N GE
MEEN
TE SC
G HA E
N GE
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TE SC
G HA E
G HA E
TE SC
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geMeente schAgen 17
For the new municipality, called ‘gemeente schagen’, we’ve developed a logo and visual identity that represent the unique elements of the three cities.
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eXin 19
exin is an examination institute and offers certification and accreditation for IT professionals. We’re responsible for the online and offline visual identity. the global communication materials and we’ve developed a global SEO strategy for the website, resulting in a sales increase for EXIN.
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Maak je eigen Emoticon! Verschuif de knoppen!
Klik de vakjes voor extra’s!
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traan geschrokken
verlegen bril
verbaasd verliefd
zonnebril ooglapje
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stichting kinDerPostZegeLs neDerLAnD 21
children’s Welfare stamps netherlands is a charity foundation that is committed to improving the lives of children. We’ve made a new corporate identity for the foundation and applied it to different communication items, including the logo, emoticons and the foundation’s website.
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C
M
Y
K
De Lage Landen Financial Services BV t.a.v. Leaseloket Postbus 652 5600 AR Eindhoven
Postbus 652 5600 AR Eindhoven leaseloket@delagelanden.com 040 233 8480 040 233 8617
<Bedrijfsnaam> <Naam Achternaam> T.a.v. <afdeling naam> <Straatnaam 1> <1234 AB Plaatsnaam> <Nederland>
Datum Ons kenmerk Onderwerp
<12 oktober 2012> <12.0123456> <onderwerp>
Bijlagen
–
Afschrift
<naam>
Geachte <heer/mevrouw> <achternaam>, Als u de kans zou krijgen om uw klanten nog beter van dienst te zijn én ook nog een omzetstijging kunt realiseren, zou u deze dan benutten? Natuurlijk is uw antwoord daarop ja, en daarom brengen we graag Leaseloket bij u onder de aandacht. Leaseloket is dé online service van De Lage Landen, de marktleider in leasen. Leaseloket biedt ondernemers, uw klanten, de kans om bedrijfsmiddelen te
door middel van lease. De exacte voordelen voor uw
klanten staan beschreven in de grote folder, die u kunt meegeven aan geïnteresseerde klanten. Deze folder verwijst ook naar de website Leaseloket.nl, waar de klant zelf (of u met de klant) snel en vrijblijvend een maandbedrag kan berekenen en een offerte kunt opvragen. Het voordeel van Leaseloket voor u is dat u uw klant een extra
kunt bieden voor
het bedrijfsmiddel dat hij of zij wil aanschaffen. Door dit alternatief voor lenen, huren of kopen te bieden, laat u merken dat u meedenkt. Zo maakt u de kans groter dat u het bedrijfsmiddel ook daadwerkelijk verkoopt. Nieuwsgierig geworden naar alle kansen en voordelen voor u? Sla dan de kleine folder open en ontdek het gemak van Leaseloket. U kunt overigens kosteloos de grote folder voor uw klanten bijbestellen (20 stuks per keer) door een e-mail met dit verzoek te sturen aan communicatie@leaseloket.nl. Mocht u nog vragen hebben naar aanleiding van deze brief, bel dan het telefoonnummer dat bovenaan deze brief staat. Wij hopen dat u uw klanten nog meer service kunt bieden met de leasemogelijkheden van Leaseloket.
Met vriendelijke groet, Norbert Staring
LL_11_2012_004_C4VERZENDENVELOP
LL_11_2012_008_BRIEF_1
Online marketing manager Leaseloket.nl
Leaseloket.nl is een service van De Lage Landen, marktleider in leasen
Postbus 652 5600 AR Eindhoven
Postbus 652 5600 AR Eindhoven
Bedrijfsnaam T.a.v. Naam Achternaam Straatnaam x Postcode 1234 AB
LL_11_2012_005_EA5VERZENDENVELOP
Plaatsnaam
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De LAge LAnDen 23
de lage landen asked Link Design to refresh the website completely and to turn it into a user â&#x20AC;&#x153;portalâ&#x20AC;? that entrepreneurs quickly and easily ables to conclude a lease contract. Link Design was responsible for: analysis, strategy, customer journeys and user interface design. Link Design developed also the new identity of leaseloket. We produced client stories on video and in photographs, we designed icons that symbolize the different product categories and communication materials and a commercial for Discovery tv.
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rABoBAnk internAtionAL services
For rabobank international services weâ&#x20AC;&#x2122;ve developed a visual concept to promote the rabo international Business Days, a networking event for the ceoâ&#x20AC;&#x2122;s of multinationals. Part of the concept is a website that is connected with Linkedin, so participants can already start networking even before the event.
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rabobank Hoorn Midden-Westfriesland 25
We developed a complete new experience of reading an anual report. For Rabobank Hoorn Midden-Westfriesland we designed a 3D anual report. We used QR codes for background interview videos and with augmented reality the CFO literally pops up and explains the numbers.
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DigitAL MAgAZines
digital magazines: endless interactive possibilities. Link Design has the complete in house expertise to develop creative digital magazines. We really love whatâ&#x20AC;&#x2122;s possible. Videos, nice graphics, animated statistics, background interviews. the possibilities are endless. this makes the digital magazines the next level of publishing.
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CHINA DESK The opportunities of China through a strong Brand Management China has seen an enormous growth over the past few years, specially the China’s middle class is growing and becoming an interesting market for European brands. The potential sales is enormous, but contrary to the big international brands, you can’t always set up a complete marketing depart ment in China yourself. And despite a great local reseller that you may find in China you still face real challenges introducing your product in China. One of the biggest challenges is to keep good control over your brand. You need to be sure that the brand values and the identity are respected and are communi cated in the right way. Expending to China should make the brand stronger, however we often see that local resellers or importers are more interested in earning quick money then in building a strong brand.
Link Design has developed a solution for this problem, called ‘Brand Management China’. In this model we will be an extension of your existing marketing department in The Netherlands. Since we are esta blished in both The Netherlands and China we can easily communicate on both sides. Our team in Amsterdam will be your local contact person while our team in China (that includes also Dutch designers) represents your brand and communicates with the Chinese reseller directly. This ensures a bigger control of your communication and marketing materials. We can develop, locally adapt and protect your brand value for the Asian market.
Link Design Brand Management Solution Sales rights
Product Brand owner
Link Design Amsterdam
BRA GU ND LINEIDE S.
Link Design Brand Management China®
Reseller
CHINA
Link Design Shanghai
Full c o over ntrol br value and s
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PAintMAster
paintmaster is an independent supplier of paints in the north West of england. Weâ&#x20AC;&#x2122;ve developed the new communication materials and packaging for the introduction of the brand in china.
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dream valley
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ŕ°¤â&#x20AC;ŤÝ&#x17E;â&#x20AC;Źá&#x201E;&#x160;Ϥŕ¤&#x2022; ŕ°¤â&#x20AC;ŤÝ&#x17E;â&#x20AC;Źá&#x201E;&#x160;á ˇŕ¸ł ŕ°¤â&#x20AC;ŤÝ&#x17E;â&#x20AC;Źá&#x201E;&#x160;ŕĄ?Íąá&#x20AC;&#x2014;â&#x20AC;Ť Ü&#x2019;â&#x20AC;Ź
ĎŁŕ¤&#x201D; á śŕ¸˛
ŕ°?ܲΜŕ§&#x2039;
Ě&#x2122;ÔŠá śŕ¸˛
best health. best life. best living.
Yunnan Province is the home of the beautiful Fuxian Lake. Right in the center of this lake a new holiday park Dream Valley arises. Link Design was asked by the Chinese developer to create the complete creative communication concept. Besides all the graphic and digital work, we also created the English and Chinese name for this project.
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icBc BAnk
ICBC 237
CITIGROUP
235
165
89 BARCLAYS 91
DEUTSCHE BANK
36
GOLDMAN SACHS
HSBC
76 215
26
100
55
CREDIT SUISSE
156
75
MORGAN STANLEY
BNP PARIBAS
31
49
108
32
JPMORGAN
51
165
UBS 116
47
RBS
129
120
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icbc (international commercial Bank china) is the largest bank of the world, located in 136 countries. For the Amsterdam establishment we  developed the corporate brochure and factsheets to promote icBc in europe.
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Burg WAtches 31
burg Watches is a brand/manufacturer from the south of china who developed a unique watch and phone in one. Burg Watches asked Link Design to help them to make the next step and build a global consistent brand. Link Design has analyzed all the existing materials, conducted interviews with the sales staff and distributors to determine the unique selling points. Based on this analysis Link Design created the new brand identity incl. new photography.
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consuLAte generAL oF the kingDoM oF the netherLAnDs 33
initiated by the consulate-general of the netherlands dutch days 2013 showcases the best of what the netherlands has to offer by a series of individual events, giving the shanghai public the opportunity to meet â&#x20AC;&#x2DC;the Dutchâ&#x20AC;&#x2122;. Link Design created the complete visual identity to support the Dutch Days in shanghai. We created a logo and communication style that was easy recognizable. We are proud to mention that we won the successful china Design Award for this project!
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CLIENTS
Clients This is a selection of our clients. See our website for more information: www.linkdesign.nl
Business
Retail
Erasmus M.C.
ABN AMRO Bank*
AIDI Group **
Groene Hart Ziekenhuis
ATP, The Advanced
Brunklaus Amsterdam*
LHV, National Association
Travel Partner*
BURG Watches**
of General Practitioners
CITIC, Private Equity**
CompanySuits
Medical Air Assistance
Congrex*
CoolPartners
NPCF, Dutch Federation for
CTS Group
Coster Diamonds
Patients and Consumers
Ebatech
Heineken Nederland*
Foundation Guided Self Care
EXIN*
J&D Jewelry**
Total Health
Equinix
Paintmasters**
Huxin Bandao**
Pets Place
Education
ICBC Bank**
Rituals Cosmetics*
6-Daagse Beroepsonderwijs
ING*
Swinckels*
Duisenberg School of Finance MBO Raad
Keytours
ROC Amsterdam
KPN Consulting
Government & Non-Profit
Kluwer
Municipality Amsterdam
De Lage Landen
Amsterdam-Amstelland Police
Entertainment & Culture
Legadex
City Bank of Loan
Amsterdam Symphony Orchestra
Merulink
Consulate General of the
Buma/Stemra
Neddex Real Estate
Kingdom of the Netherlands**
Buma Culture
Novosana**
ESA, European Space Agency*
Diamond Museum Amsterdam
Nedschroef
Hong Kong Chamber of
Holiday on Ice*
De Neree, Tuinman
Commerce in the Netherlands*
Universal Music*
& Van Woensel Advocaten
Inspection of Transport and Water
Van Gogh Museum
Portaal
Koninklijke Horeca Nederland
Rabobank Hoorn-Midden
Ministry of Transport and Water
Westfriesland
NIP, Dutch Insitute for
BoP Innovation Center*
Rabobank International
psychologists
Charity Works
Redevco
Municipality Schagen
Child Helpline International*
SAS Nederland*
Safety Houses
Malaria No More*
SatLabs (ESA)*
VNO-NCW
Charities
Foundation for Childrenâ&#x20AC;&#x2122;s Welfarestamps Netherlands
Sea Palace Restaurant Shining Hub**
Healthcare
Shanghai Newest Luggage**
ConsumentendeZorg.nl
* International clients
Elkerliek Hospital
** Chinese Clients
Shanghai Zhaoxiang **
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AWArDs 35
AWArds We enjoy doing everything we can for our clients, but acknowledgement from other professionals is great as well. Below an overview of the prizes and awards weâ&#x20AC;&#x2122;ve gathered over the past years.
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Link Design has a creative, international team â&#x20AC;&#x201C; a perfect mix of fresh, young talent and experience.
Link Design the Netherlands Kraanspoor 26 1033 SE Amsterdam The Netherlands T +31(0)20 670 06 00 info@linkdesign.nl www.linkdesign.nl
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Link Design Asia Yongjia court, Building 2, Office 206 570 Yongjia Road, Xuhui district, Shanghai, China, 200031 T +86 136 7184 3487 info@linkdesign.asia www.linkdesign.asia
Š 2013, Link Design
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