Link Design Amsterdam Shanghai

Link Design Dutch design since 1996

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Amsterdam since 1996

Shanghai since 2010

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introduction

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17 years of experience Link Design, established in Amsterdam and Shanghai, is a creative design agency. We are specialized in branding in the broadest sense of the word.

Link Design helps her clients in all sub-areas: from strategy, logo and visual identity to brochures, packaging, websites, SEO strategies, campaigns, kick-off events and more.

In addition Link Design takes care of the Brand Management for western companies wanting to enter the Chinese market. From our office in Shanghai Link Design develops, coordinates and supervises the brand value of our customers in China.

Marc de Roo

CEO - Creative Strategy Director Link Design

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Step by step Over the last 17 years we worked out a 4-phase method to develop creative concepts that work, and designs that meet your expectation.

1. STRATEGY

2. CREATIVE CONCEPT

Market research

Brand identity

Communication strategy

Brand values (media independent)

Business approach

Brand future

Determining the USP’S

360˚ concept

Mission, vision and positioning

Concept design

STARTING POINT

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our services

3. DESIGN

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4. IMPLEMENTATION

Production Distribution PR/media For the implementation we work together with trusted partners who print our designs or build our websites.

If you already have a trusted partner for production we can also team up with your partner for the implementation.

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CAses

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BuMA/steMrA

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Buma song tracker

bumA/stemrA represents the interests of music authors, composers and music publishers.

We’ve developed a new visual identity and communication tools such as annual reports, websites, brochures, posters, (digital) newsletters, app, invitations and more.

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DuisenBerg schooL oF FinAnce

+ 300%

+ 200%

Applications

Number of students

11

+ 200% Corporate sponors

duisenberg school of finance is a collaboration of the Dutch financial sector and universities.

We’ve developed the visual identity for DsF, incl. the (mobile) website, corporate brochure, business cards, diplomas and SEO strategy.

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rituALs cosMetics 13

rituals is a Dutch brand that develops innovative products for home and body care. We’ve been responsible for a large number of concepts and package designs since 2008. We’ve helped rituals staying ahead of the competition. the company has currently 220 stores worldwide.

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kPn consuLting

Een route met highlights in tekst, deo. beeld en vid

Kpn consulting: ‘guide to the new world’. the report reads like a tour of kPn consulting. We take the reader on a virtual tour through Layar and Qr to videos of kPn events.

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eQuiniX 15

equinix is one of the leading companies that manage data centers.

For their latest data center in Amsterdam we’ve developed a brochure with the title ‘The Digital Gateway to Europe’. The design of this brochure has set the tone for Equinix worldwide.

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MEEN

MEEN

N GE

N GE

MEEN

TE SC

G HA E

N GE

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TE SC

G HA E

G HA E

TE SC

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geMeente schAgen 17

For the new municipality, called ‘gemeente schagen’, we’ve developed a logo and visual identity that represent the unique elements of the three cities.

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eXin 19

exin is an examination institute and offers certification and accreditation for IT professionals.

We’re responsible for the online and offline visual identity. the global communication materials and we’ve developed a global SEO strategy for the website, resulting in a sales increase for EXIN.

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Maak je eigen Emoticon!

Verschuif de knoppen!

Klik de vakjes voor extra’s!

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traan geschrokken

verlegen bril

verbaasd verliefd

zonnebril ooglapje

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stichting kinDerPostZegeLs neDerLAnD 21

children’s Welfare stamps netherlands is a charity foundation that is committed to improving the lives of children. We’ve made a new corporate identity for the foundation and applied it to different communication items, including the logo, emoticons and the foundation’s website.

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C

M

Y

K

De Lage Landen Financial Services BV t.a.v. Leaseloket Postbus 652 5600 AR Eindhoven

Postbus 652 5600 AR Eindhoven leaseloket@delagelanden.com 040 233 8480 040 233 8617

<Bedrijfsnaam> <Naam Achternaam> T.a.v. <afdeling naam> <Straatnaam 1> <1234 AB Plaatsnaam> <Nederland>

Datum Ons kenmerk Onderwerp

<12 oktober 2012> <12.0123456> <onderwerp>

Bijlagen

–

Afschrift

<naam>

Geachte <heer/mevrouw> <achternaam>, Als u de kans zou krijgen om uw klanten nog beter van dienst te zijn én ook nog een omzetstijging kunt realiseren, zou u deze dan benutten? Natuurlijk is uw antwoord daarop ja, en daarom brengen we graag Leaseloket bij u onder de aandacht.

Leaseloket is dé online service van De Lage Landen, de marktleider in leasen. Leaseloket biedt ondernemers, uw klanten, de kans om bedrijfsmiddelen te

door middel van lease. De exacte voordelen voor uw

klanten staan beschreven in de grote folder, die u kunt meegeven aan geïnteresseerde klanten. Deze folder verwijst ook naar de website Leaseloket.nl, waar de klant zelf (of u met de klant) snel en vrijblijvend een maandbedrag kan berekenen en een offerte kunt opvragen.

Het voordeel van Leaseloket voor u is dat u uw klant een extra

kunt bieden voor

het bedrijfsmiddel dat hij of zij wil aanschaffen. Door dit alternatief voor lenen, huren of kopen te bieden, laat u merken dat u meedenkt. Zo maakt u de kans groter dat u het bedrijfsmiddel ook daadwerkelijk verkoopt.

Nieuwsgierig geworden naar alle kansen en voordelen voor u? Sla dan de kleine folder open en ontdek het gemak van Leaseloket.

U kunt overigens kosteloos de grote folder voor uw klanten bijbestellen (20 stuks per keer) door een e-mail met dit verzoek te sturen aan communicatie@leaseloket.nl. Mocht u nog vragen hebben naar aanleiding van deze brief, bel dan het telefoonnummer dat bovenaan deze brief staat.

Wij hopen dat u uw klanten nog meer service kunt bieden met de leasemogelijkheden van Leaseloket.

Met vriendelijke groet, Norbert Staring

LL_11_2012_004_C4VERZENDENVELOP

LL_11_2012_008_BRIEF_1

Online marketing manager Leaseloket.nl

Leaseloket.nl is een service van De Lage Landen, marktleider in leasen

Postbus 652 5600 AR Eindhoven

Postbus 652 5600 AR Eindhoven

Bedrijfsnaam T.a.v. Naam Achternaam Straatnaam x Postcode 1234 AB

LL_11_2012_005_EA5VERZENDENVELOP

Plaatsnaam

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De LAge LAnDen 23

de lage landen asked Link Design to refresh the website completely and to turn it into a user â&#x20AC;&#x153;portalâ&#x20AC;? that entrepreneurs quickly and easily ables to conclude a lease contract. Link Design was responsible for: analysis, strategy, customer journeys and user interface design. Link Design developed also the new identity of leaseloket. We produced client stories on video and in photographs, we designed icons that symbolize the different product categories and communication materials and a commercial for Discovery tv.

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rABoBAnk internAtionAL services

For rabobank international services weâ&#x20AC;&#x2122;ve developed a visual concept to promote the rabo international Business Days, a networking event for the ceoâ&#x20AC;&#x2122;s of multinationals. Part of the concept is a website that is connected with Linkedin, so participants can already start networking even before the event.

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rabobank Hoorn Midden-Westfriesland 25

We developed a complete new experience of reading an anual report. For Rabobank Hoorn Midden-Westfriesland we designed a 3D anual report. We used QR codes for background interview videos and with augmented reality the CFO literally pops up and explains the numbers.

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DigitAL MAgAZines

digital magazines: endless interactive possibilities. Link Design has the complete in house expertise to develop creative digital magazines. We really love whatâ&#x20AC;&#x2122;s possible. Videos, nice graphics, animated statistics, background interviews. the possibilities are endless. this makes the digital magazines the next level of publishing.

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CHINA DESK The opportunities of China through a strong Brand Management China has seen an enormous growth over the past few years, specially the China’s middle class is growing and becoming an interesting market for European brands. The potential sales is enormous, but contrary to the big inter­national brands, you can’t always set up a complete marketing depart­ ment in China yourself. And despite a great local reseller that you may find in China you still face real challenges introducing your product in China. One of the biggest challenges is to keep good control over your brand. You need to be sure that the brand values and the identity are respected and are communi­ cated in the right way. Expending to China should make the brand stronger, however we often see that local resellers or importers are more interested in earning quick money then in building a strong brand.

Link Design has developed a solution for this problem, called ‘Brand Management China’.

In this model we will be an extension of your existing marketing department in The Netherlands. Since we are esta­ blished in both The Netherlands and China we can easily communicate on both sides. Our team in Amsterdam will be your local contact person while our team in China (that includes also Dutch designers) represents your brand and communicates with the Chinese reseller directly. This ensures a bigger control of your communication and marketing materials. We can develop, locally adapt and protect your brand value for the Asian market.

Link Design Brand Management Solution Sales rights

Product Brand owner

Link Design Amsterdam

BRA GU ND LINEIDE S.

Link Design Brand Management China®

Reseller

CHINA

Link Design Shanghai

Full c o over ntrol br value and s

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PAintMAster

paintmaster is an independent supplier of paints in the north West of england. Weâ&#x20AC;&#x2122;ve developed the new communication materials and packaging for the introduction of the brand in china.

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dream valley

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ŕ°¤â&#x20AC;ŤÝ&#x17E;â&#x20AC;Źá&#x201E;&#x160;Ϥŕ¤&#x2022; ŕ°¤â&#x20AC;ŤÝ&#x17E;â&#x20AC;Źá&#x201E;&#x160;á ˇŕ¸ł ŕ°¤â&#x20AC;ŤÝ&#x17E;â&#x20AC;Źá&#x201E;&#x160;ŕĄ?Íąá&#x20AC;&#x2014;â&#x20AC;Ť Ü&#x2019;â&#x20AC;Ź

ĎŁŕ¤&#x201D; á śŕ¸˛

ŕ°?ܲΜŕ§&#x2039;

Ě&#x2122;ÔŠá śŕ¸˛

best health. best life. best living.

Yunnan Province is the home of the beautiful Fuxian Lake. Right in the center of this lake a new holiday park Dream Valley arises. Link Design was asked by the Chinese developer to create the complete creative communication concept. Besides all the graphic and digital work, we also created the English and Chinese name for this project.

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icBc BAnk

ICBC 237

CITIGROUP

235

165

89 BARCLAYS 91

DEUTSCHE BANK

36

GOLDMAN SACHS

HSBC

76 215

26

100

55

CREDIT SUISSE

156

75

MORGAN STANLEY

BNP PARIBAS

31

49

108

32

JPMORGAN

51

165

UBS 116

47

RBS

129

120

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icbc (international commercial Bank china) is the largest bank of the world, located in 136 countries. For the Amsterdam establishment we  developed the corporate brochure and factsheets to promote icBc in europe.

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Burg WAtches 31

burg Watches is a brand/manufacturer from the south of china who developed a unique watch and phone in one. Burg Watches asked Link Design to help them to make the next step and build a global consistent brand. Link Design has analyzed all the existing materials, conducted interviews with the sales staff and distributors to determine the unique selling points. Based on this analysis Link Design created the new brand identity incl. new photography.

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consuLAte generAL oF the kingDoM oF the netherLAnDs 33

initiated by the consulate-general of the netherlands dutch days 2013 showcases the best of what the netherlands has to offer by a series of individual events, giving the shanghai public the opportunity to meet â&#x20AC;&#x2DC;the Dutchâ&#x20AC;&#x2122;. Link Design created the complete visual identity to support the Dutch Days in shanghai. We created a logo and communication style that was easy recognizable.

We are proud to mention that we won the successful china Design Award for this project!

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CLIENTS

Clients This is a selection of our clients. See our website for more information: www.linkdesign.nl

Business

Retail

Erasmus M.C.

ABN AMRO Bank*

AIDI Group **

Groene Hart Ziekenhuis

ATP, The Advanced

Brunklaus Amsterdam*

LHV, National Association

Travel Partner*

BURG Watches**

of General Practitioners

CITIC, Private Equity**

CompanySuits

Medical Air Assistance

Congrex*

CoolPartners

NPCF, Dutch Federation for

CTS Group

Coster Diamonds

Patients and Consumers

Ebatech

Heineken Nederland*

Foundation Guided Self Care

EXIN*

J&D Jewelry**

Total Health

Equinix

Paintmasters**

Huxin Bandao**

Pets Place

Education

ICBC Bank**

Rituals Cosmetics*

6-Daagse Beroepsonderwijs

ING*

Swinckels*

Duisenberg School of Finance MBO Raad

Keytours

ROC Amsterdam

KPN Consulting

Government & Non-Profit

Kluwer

Municipality Amsterdam

De Lage Landen

Amsterdam-Amstelland Police

Entertainment & Culture

Legadex

City Bank of Loan

Amsterdam Symphony Orchestra

Merulink

Consulate General of the

Buma/Stemra

Neddex Real Estate

Kingdom of the Netherlands**

Buma Culture

Novosana**

ESA, European Space Agency*

Diamond Museum Amsterdam

Nedschroef

Hong Kong Chamber of

Holiday on Ice*

De Neree, Tuinman

Commerce in the Netherlands*

Universal Music*

& Van Woensel Advocaten

Inspection of Transport and Water

Van Gogh Museum

Portaal

Koninklijke Horeca Nederland

Rabobank Hoorn-Midden

Ministry of Transport and Water

Westfriesland

NIP, Dutch Insitute for

BoP Innovation Center*

Rabobank International

psychologists

Charity Works

Redevco

Municipality Schagen

Child Helpline International*

SAS Nederland*

Safety Houses

Malaria No More*

SatLabs (ESA)*

VNO-NCW

Charities

Foundation for Childrenâ&#x20AC;&#x2122;s Welfarestamps Netherlands

Sea Palace Restaurant Shining Hub**

Healthcare

Shanghai Newest Luggage**

ConsumentendeZorg.nl

* International clients

Elkerliek Hospital

** Chinese Clients

Shanghai Zhaoxiang **

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AWArDs 35

AWArds We enjoy doing everything we can for our clients, but acknowledgement from other professionals is great as well. Below an overview of the prizes and awards weâ&#x20AC;&#x2122;ve gathered over the past years.

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Link Design has a creative, international team â&#x20AC;&#x201C; a perfect mix of fresh, young talent and experience.

Link Design the Netherlands Kraanspoor 26 1033 SE Amsterdam The Netherlands T +31(0)20 670 06 00 info@linkdesign.nl www.linkdesign.nl

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Link Design Asia Yongjia court, Building 2, Office 206 570 Yongjia Road, Xuhui district, Shanghai, China, 200031 T +86 136 7184 3487 info@linkdesign.asia www.linkdesign.asia

Š 2013, Link Design

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