Stage - Store Concept

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your dreams in the spotlight

MULTISTORE //Introduction

PRESENTATION PRESENTATION

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This is an informal presentation of our ideas and thoughts about the Multistore concept. We also would like to underline that this is a work in progress.

This is an informal presentation of our Our suggestions will probably be ideas and thoughts about the Multistore subjected to change as the discussion concept. We also would like to underline continues and develops further. that this is a work in progress.

Our suggestions will probably be subjected to change as the discussion continues and develops further.

This presentation should instead be looked at and referred to as a starting point for a constructive discussion.

This presentation should instead be looked at and referred to as a starting point for a constructive discussion.

STAGE • A point, period or step in a process or development.

• A raised floor or platform, typically in a theater, on which actors, entertainers or speakers perform.

• A floor or level of a building or structure.

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express yourself

CONCEPT

NAME

MULTISTORE //Store – concept and name

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STAGE Multistore has been mentioned as a stage where the staff are the actors and the clients are the audience - this describes that concept of the store. Where everything happens and with the focus point aimed at the shoppers as their demands needs to be fulfilled.

A stage is also a part of a process - the different stages of a development. Multistore should represent a creative and prosperous process where a person develops further and have the possibility to follow trends and lifestyle of today and the future.

The name can also represent the very building and structure of the store and inside stories are being told in front of its audience. The natural name of the inhouse brand would then be Storia – Italian for story.

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MULTISTORE //Store

THE STORE CONCEPT

The brands core values and story are translated into a concept where all parts are intergrated to create a wholeness.

Entré/Exit

Cefé Frisör och Ambientes kontor Rum 1-4

Rum 5-8 Omklädningsrum Entré

Barnhörna Produktvägg Display system Kassa

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MULTISTORE //Store

THE STORE CONCEPT

MOOD - STYLE - MATERIAL

KEY WORDS: Inviting • Intresting • Happiness • Caring • Variety Unique • Contrasts • Light • Experiences •

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MULTISTORE //Store

THE STAGE STORE - A LIVING PLACE

We look at the Stage store as a living and breathing place where the possibility to change and follow trends is a key factor. Therefore it is important to have a flexible interior solution where possibilities to adapt and combine different elements and functions. The store and its interior is an effective way to communicate the brand and it is also in the store where the customers starts to connect and develop a relation to the concept.

KEY WORDS: Possibility • Variety • Spirit • Knowledge • Creativity • Modern • Vividly • Originality • Sections • Living • Good experience • Enjoy

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MULTISTORE //Store

Customised Display System.

The display concept is based on the idea that the different parts of the store creates a whole.

They can be combined depending on the needs and it’s easy to change style from one week to antoher. They connect to the brand and create a complete picture, together with the rest of the interior.

KEY WORDS: Flexible • Functional • Unique

The basic shape can be combined in different ways depending on demands and style.

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MULTISTORE //Store

Customised Display System.

The tables have large areas to display all different kind of products ranging from clothes to furniturie.

The table sides kan be used for product pictures, ads etc. A nice solution would be to illuminate them for better visibility.

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MULTISTORE //Store

Customised Display System.

IDEAS SHOWING HOW TO VARY COMBINATIONS OF MATERIAL AND EFFECTS. KEY WORDS: Wood • Metal • Plastic • Fabrics • Perforated • Laser cut patterns • Denim coated • Text and patterns created by LED light • Illuminated • And so on

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MULTISTORE //Store

Room 5-8

The rooms are on the ground floor and are naturally divided by the iron pillars. The material for the walls can be chosen depending on the theme of the room. You could also develop a flexible display system hanging from the roof / pillars.

flexibelt Transparens lätt att förändra tapet metall

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trä olika material Mönster

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förvaring ljusigenomsläpp

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MULTISTORE //Store

Room 5-8

You can work with themes that distinctively differs from each other to enhance the concept of having different rooms.

RAW NATURE

TREND

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MULTISTORE //Store

Room 5-8

STEP INTO THE WORLD OF GREEN

YOUNG AND RESTLESS

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MULTISTORE //Store

Room 5-8

ROMANTIC NOSTALGIA

PLAY

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MULTISTORE //Store

Placing the playground next to the café gives the parents a possibility to relax over a cup of coffe.

Inhängnad lekplats i Play rummet.

An enclosed play area.

A small door facing the café. Children only.

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MULTISTORE //Store

Café

The café is based on soft shapes inviting the customer for a cup of coffe or a snack.

Being near the exit also opens up for the possibilty to take away food.

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MULTISTORE //Store

Café Café counter with space for food displays, cash register, take away etc. possibility to have a bar desk with chairs for lunch guests.

A flexible and simple seating area that does not occupy to much space. It would be nice if it can be stretched to the outside during summer.

A rounded wall shields the café area from the rest of the store. The café is a part of the store concept but diffrentiates with its round and soft shapes that continues throughout the café interior.

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MULTISTORE //Store

Fitting Room

Divided but still open. It should be relieved from stress and with the chance to sit down.

The mirrors should be easy accesible for a simple and joyful use. It is important to create an atmosphere that is relaxing and not exposed to the rest of the customers.

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MULTISTORE //Store

Fitting Room

The placement creates a natural shield and makes the customer comfortable.

Staff is always nearby due to the palcement of the cash register.

The wall with the big mirror sets the fitting room apart from the staircase to the office.

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MULTISTORE //Store

Hair dresser and office

The hair dresser and the office should stand out as two transparent boxes at the venue.

Creating a room in the room brings out the activities in a nice aclear way. The transparancy should be limited to show movements and a beautiful shadow play at the same time as they are vivid and intriguing to the visitors. The should not be hidden but instead breathe on its own within the store.

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MULTISTORE //Store

Cash register

The till is placed in one end of the store and it is chosen in regards of the activities and not to interfer with events. The staff has also a good view of the store, fitting room and exit/entrance.By placing the till here there will always be staff in this area which would otherwise feel a little bit empty.

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MULTISTORE //Store

Product wall

The function of the wall is to hide the big opening leading to the toilets. It creates a useable wall where products, pictures, ads etc. can be on display. The front consists of boxes where the products can be shown in a unique way. It can alos be used for information about the store and events.

LOGO

MULTISTORE //Store - logo

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A distinct logo that is visible and stands out. The pay off is an example of how to work with the concept in the store.

The use of speech commas is also a play with the concept of expressing yourself.

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express yourself

BOLIA

BOCONCEPT

MULTISTORE //Competition Danish

SINNERUP

MOOD

BAHNE

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WÄSCHEREI

MULTISTORE //Competition International

10 CORSO COMO

NORMANNS

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MULTISTORE //Fashion

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MULTISTORE //Interior

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MULTISTORE //Colours

INSPIRATION

PRIMARY COLOURS

Steel, wood and glass is used as a starting point when looking for a colour scheme that strengthens the ideas behind the Multistore.

This should be looked at more closely as well when the interior design is set.

It also refers to the nature and the eco design that is going to be a part of the store and products.

COMPLEMENT COLOURS

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MULTISTORE //Example applications of logo

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Celebrate Use positive words and values as the base for the campaign – a celebration – that is still believable and substantial.

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COMMUNICATION

MULTISTORE //Advertising and communication

e x p r e s s y oDREAMS urself CELEBRATE

The idea is to focus on all positive elements the Stage store has and then develop this for a campaign and instore.

To celebrate and use words such as: possibility / originality /creativity / spirit / variety / individuality etc.

It is also easy to continue and develop the theme as the store progress. And you can play safe or be a little bit more quirky and edgy with the message.

The concept of storytelling is also very closely connected as you tell a story using the interaction between the model and product – the words and situation combined together creates an imaginary and fictional story.

I’LL TAKE THIS ONE. AND ALL THE REST. www.stage-world.com

MULTISTORE //Advertising and communication

CELEBRATE VARIETY

CELEBRATE ORIGINALITY

e x p r e s s can y o uturn r s eold lf Creativity Sweet wraps into a bag. www.stage-world.com

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MULTISTORE //Advertising and communication

CELEBRATE DIVERSITY

CELEBRATE VARIETY

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e x pwww.stage-world.com ress yourself

BRAND DEVELOPMENT

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MULTISTORE //Flowchart of Multistore and inhouse brand

The brand The basic idea is to build a brand and structure that is flexible and can grow and expand over time. Maybe you would like to have a shoe brand in the near future?

Then it should be possible to add that to the existing brand.

Hopefully the store will expand to other geographic areas with different customers and demands. Why not adding a new line up for a specific market?

It is also possible to build up the credibility and values with the inhouse brand by marketing it as a proper design studio.

Concept stores with inhouse brand?

External brands Multistore

Fashion Interior Accessories

Storia Studio

Supply and storage

Add ons

By selling it to other stores you open up to different customer groups and markets.

Care needs to be taken not to compete with the Multistore.

With this flexible solution Multistore has the possibility to chose what they would like stock and sell depending on which market they target.

Stores and retailers

Supplier Manufacturers Manufacturers Supplier

Add ons Accessories Interior

Studio Storia Fashion

storage Supply and retailers Stores and

POSSIBILITIES

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MULTISTORE //Events

The events The Multistore should be an ever changing venue with art exhibitions, fashion shows, lectures, promotions etc.

FASHION

STYLING

COACHING

DESIGN

B2B EVENTS

ART SHOWS

DJ CHILL OUT

TREND TALKS

It can either be aimed towards private customers or b2b.

The area for the kids could be a creative corner where they have wallpaper to draw on or build a structure with wooden blocks. Take a photo and then mms it to the internet site as a kids exhibition with a small award.

MULTISTORE //Internet site

WEB SITE

If an event is held it would be a great idea to do a follow up and get some feedback.

It should not be a form to fill in but more towards a blog and community with pictures and text. Where people have the chance to occupy a little bit of space and be heard. The other ones that were not there should feel that they would really like to go next time. Again, focus on the customer.

RSS

The site An internet site is an excellent forum for feedback and information. It also strengthens the connection to the brand.

Use a sms or rss feed for sending out instant information about sales and news from the store and community.

The possibility to shop via the web site with easy navigation and access is also a service that many uses today. The experience should continue outside the Multistore as well, with focus on the user.

WEB SHOP

POSSIBILITIES

BLOG

SMS

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CONCEPT TO GO

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MULTISTORE //Concept café

The wrap concept Wraps started to be popular in the mid 90’s and it is a dish that is possible to serve in evey kind of combination. And the pizza is the unhealthy cousin of the wrap.

A good way to find a niche for the concept is to work with local or exotic producers.

Important is to do an extensive research in the area where the café is to be placed.

The beauty of wraps is the simplicity – easy and fast to serve and with never ending combinations. Have you ever tried wraps for breakfast? Add some yoghurt and fresh fruits, for example cinnamon yoghurt with apple, grapes and ‘Start’ cereals.

You can follow the season with different themes – match the colours of autumn.

It is easy to keep up a good economy in the kitchen as the basic ingredients are used throughout the whole menue.

Or bring it with you when in a hurry.

“Take away with flair.”

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express yourself

your dreams in the spotlight